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Scanned from the collections of 
The Library of Congress 

Packard Campus 
for Audio Visual Conservation 

Motion Picture and Television Reading Room 

Recorded Sound Reference Center 









mer Schedules 
op Last Year 
Page 23 

A Defends Its 
Rate Report 
Page 23 

diate Pol 
Board Urged 

Page 26 

To Buy ABC 
Page 29 


gins on Page 53 

7.00 Annually 
25 cents weekh 


o£ ^taan^mmam Evaluation 

UNTIL fairly recently, most time-buyers assumed that everything 
else being equal, the "listener-preference" accorded any station 
could reasonably be judged by determining that station's "Entertain- 
ment Popularity." 

Today local programs in five other categories usually determine station 
preference. News is the largest audience-builder most stations possess. 
Sports often rank second, with various local Specific Farm Programs, 
Educational and Public Interest features high on the list. Thus these 
Five Points of local programming today offer a highly important 
criterion of station evaluation. . . . 

During the next few months, these WHO pages will describe and 
prove WHO's outstanding achievements in each of these five program- 
ming departments — which, in turn, help explain WHO's foremost posi- 
tion as a public facility and as an advertising medium. We suggest 
that you tear out and file these pages. They will offer significant con- 
tributions to your time-buying procedures. 


t/or IOWA PLUS! + 

DES MOINES . . . 50.000 WATTS 
Col. B. J. Palmer. President 
P. A. Loyet, Resident Manager 

National Representatives 




Five out of the top eight ... as shown by the 
University of Louisville in the most intensive co- 
incidental telephone survey ever conducted here. 
Over 13,400 calls were made in one week. Ask 
your Petry man about the high-rated local shows 
produced especially for participating sponsors. 

Basic CBS 



Serving a market of more than 
85,000 television homes 

VICTOR A. SHOUS. Director ♦ NEIL D. CLINE, Safes Director 



YANKEE gets your story over to the 



29 New England Markets 

For reaching the family buyers — the ones 
who habitually do the weekly shopping for 
New England families — what can possibly 
be better than a popular Yankee home- 
town station with its established network 

In any sales drive you are bound to get 
action with a Yankee home-town station. Its 
acceptance with consumers and merchants is 
a steadily productive force for building regu- 
lar customers and volume sales. 

You can cover a lot of ground with Yankee's 
29 home-town stations. Every station puts 
you right in the middle of a good market — 
where you can reach all the downtown and 
suburban shoppers in the area. 

This means you can do hard-hitting local 
selling everywhere — not from a distance but 
right on the spot. 

You can think of the six-state New England 
market as the Yankee market — and you'll 
be right! 


The Yankee Network, Inc. 

Member of the Mutual Broadcasting System 
21 BROOKUNE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC. 

Published every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc.. 870 National Press Building, Washington 4, D. C. 
Entered as second class matter March 14, 1933, at Post" Office at Washington, D. C, under act of March 3. 1879 

. at deadline 

Business Briefly 



n nnrrm ** ■ % M # 

Closed Circuit | Upcoming 

April 3: McFarland Bill (S-658) Hearings begin, 

1334 New House Office Bldg., Washington. 
April 6-8: American Women in Radio and Tele- 
vision Convention, Hotel Astor, New York. 
April 15-19: NARTB 29th Annual Convention, 
Hotel Stevens, Chicago. 
(Complete list of Upcomings on page 68) 


T . 

THREE AFM-NETWORK contracts— radio, 
TV and TV film — reportedly ready for early 
signature, possibly over weekend. Contracts, 
embodying national and local terms substan- 
tially agreed to fortnight ago in New York 
[Broadcasting • Telecasting, March 19] 
were complete in language Friday. 

IT ISN'T officially admitted, but Assn. of Na- 
tional Advertisers plans third study of TV 
penetration of radio in relation to rates. Em- 
phasis to be shifted, perhaps to video impact 
on daytime radio listening. 

ALSO PENDING is proposal to extend study 
of TV's impact into newspaper and magazine 
reading; apparently heeding complaints radio 
was discriminated against in first two TV 
analyses. ANA committee members, jittery 
over suggestion that radio study might have 
anti-trust angles, constantly explaining they're 
talking purely as individuals. 

learned, is receiving fabulous offers to appear 
on radio and TV. One, rejected last week, 
was for $2,000 per week for two-minute stint, 
13 weeks on top TV show (that's $1,000 per 
minute). What rankles with him, it's under- 
stood, is syndication by one company of news- 
reel clips of crime hearing to TV stations for 
local sponsorship. It's expected he will make 
lecture tour. 

NEWS NOTE: Telecasting of Kefauver Crime 
Committee proceedings constituted greatest 
educational series in TV's brief, but kaleido- 
scopic history. (Editor's Note: They were car- 
ried by commercial TV stations, mainly sustain- 
ing, with commercial shows cancelled and 
astronomical line charges absorbed.) 

MEMBERS of Special Test Survey Committee 
to confer with NARTB (NAB) Board group 
on plans to induce association to kick off study 
of research techniques. Aim is to get project 
before mid-April NARTB convention in Chi- 

THERE ARE AT least two members of Con- 
gress who could be classified as "Mr. Available 
Jones" for NAB presidency-general manager- 
ship. Harris Ellsworth, Republican of Rose- 
burg, Ore., who holds proprietary interest in 
News Review and Station KRNR, has been 
mentioned. Another believed to be Lowell Stock- 
man, Republican of Pendleton, Ore., who was 
candidate for RTMA presidency. 

ing number of prominent broadcast executives 
about special European assignment in connec- 
tion with internal broadcast operations in 
Balkan countries. No direct connection, how- 
ever, with Voice of America. 

RICHARD P. DOHERTY, employe-employer 
relations director of NARTB, may be tapped 
for new defense labor board post, as an in- 
dustry member. Status would not preclude 
his continued activity at trade association. 

NAB'S fiscal position said to be looking up 

(Continued on page 9U) 

J. WALTER THOMPSON, New York, for an 
unrevealed client, looking for availabilities on 
nationwide spot TV program with masculine 

GEORGE STORER IV, first grandchild of 
George Storer, president Fort Industry Co. 
Stations, was born to Mr. and Mrs. George 
Storer Jr. Friday in Atlanta. Mrs. Storer 
was the former Joan Stanton. 


FINAL arguments on application of Public 
Service Radio Corp., in which Drew Pearson 
and Robert S. Allen, columnists, are prin- 
cipal stockholders, for facilities of WBAL 
Baltimore, heard last Friday by FCC sitting 
en banc. Only Comr. Robert F. Jones, who 
had disqualified himself because of Pearson's 
unsuccessful campaign against his confirmation 
for FCC nearly four years ago, did not sit. 

Marcus Cohn, counsel for Pearson-Allen, 
argued that because of "overabundance of com- 
mercial programs," Hearst Radio Inc. should 
not receive renewal of license to operate 50,000- 
w WBAL. He attacked Commission majority 
report (4-2 vote) favoring Hearst renewal, 
asserting that if this happened it would be 
futile for new parties to seek facilities of 
existing stations on gi-ounds that it can do 
better job in public interest. Comrs. Walker, 
Hyde, and Hennock voted for WBAL renewal. 
Chairman Coy and Comr. Webster dissented 
[Broadcasting • Telecasting, Dec. 21, 1950]. 

Calling attention to upcoming conference 
on responsibilities of TV licensees, seen in 
some quarters as video sequel to "Blue Book" 
proceedings which brought Pearson-Allen quest 
for WBAL facilities, Mr. Cohn said that if 
FCC renewed Hearst authorization, FCC 
"cannot be persuasive at the television con- 
ference." He argued that competing appli- 
cations thereby would be discouraged. 

William J. Dempsey, counsel for WBAL, 
argued that FCC was duty-bound under law, 
to deny Public Service application on several 
legal grounds. He contended adversary was 
neither legally, technically nor financially 
qualified, and that FCC regulations had not 
been complied with. He said financial arrange- 
ments were wholly inadequate, and that 
"sloppy" engineering presentation was made, 
which picked up old data filed by WBAL, even 
including errors in arithmetical computations. 

In rebuttal, Mr. Cohn contended Public 
Service application was proper on all counts, 
and that full disclosures had been made to 

FCC expected to render final decision in 
few weeks. 

Central Air 
Lines, of Indianapolis, Chicago, Grand Rapids, 
Louisville and Cincinnati, appointed A. L. Per- 
kins & Co., Indianapolis, as advertising agency. 
Radio will be used. 

UNITED CAMPAIGN # United Airlines 
through N. W. Ayer & Son, New York, plan- 
ning radio spot campaign starting April 16 
in Seattle and Vancouver to promote the short- 
haul trip between the cities. 

MAGAZINE TV SPOTS • Family Circle 
magazine, women's magazine distributed 
through chain food stores, preparing series 
of TV film one-minute announcements to be 
used monthly announcing new issues in about 
ten markets. 

FILM SERIES # Harry T. Campbell Corp., 
Baltimore, (Sakrete, dry ready-mixed concrete), 
sponsoring The Family Handyman, 15-minute 
TV film series, in 20 markets beginning April 
9. Agency, Hoffman Adv., Baltimore. 


RADIO and TV networks' gross time charges 
for February released today (Monday) as com- 
piled by Publishers Information Bureau, with 
cumulative figures for first two months and 
comparisons with same 1950 periods. TV fig- 
ures do not include those for DuMont Televi- 
sion Network. PIB figures: 


Network Radio 



Feb. '51 

Feb. '50 

tive, '51 

tive, '50 


























Network TV 



$202,91 1 



















TEST case as to whether legislative body can 
legally eject radio newsman from floor debate 
will be brought by WTAX Springfield, which 
locked horns with Illinois Senate last week. 
Newsman Bill Miller and engineer were thrown 
out of an anti-Communist hearing after au- 
thorization of senators in voice vote. Glen 
L. Farrington, WTAX news editor, who as- 
signed Mr. Miller to cover the debate on tape 
for a local news roundup, said: "We see no 
reason why a radio reporter's microphone would 
constitute a violation of senate privilege any 
more than a newspaper reporter with his pencil 
and pad." 


FOUR defense contracts worth $12 million 
for production of radio test, transmitting and 
other electronic equipment awarded to West- 
inghouse Television & Radio Division. West- 
inghouse said contracts would not affect TV 
set production unless further restrictions on 
critical metals were authorized by National 
Production Authority. 

Page 4 • April 2, 19$1 

BROADCASTING • Telecasting 



50,000 Watts 


Channel 4 

Owned and 
Operated by the 


. . . Dallas' Greatest 





MORE than a MILLION URBAN population in KRLD-TV's 
Primary Coverage zone, and more than TWO MILLION 
within the 100-mile radius. 

KRLD-TV . . . 

The Times Herald Station 
Channel 4 


Exclusive Representative 

JOHN RUN YON, President 

CLYDE W. REMBERT, Gen. Manager 



April 2, 1951 • Page 5 

How hide 

Can a Listener Get ? 

It's an old bromide that spot radio advertisers 
are in the business of buying circulation. The 
most for the least. 

It's also an old bromide that daytime radio lis- 
teners are awful independent gals They lis- 
ten to what they like, big names and fancy pro- 
ductions to the contrary notwithstanding. 

Here in Milwaukee, for example, they listen 
to the independent stations, like us. In fact, 
Hooper reports that almost 40% of homes lis- 
tening to any Milwaukee station on weekday 
afternoons are tuned to Milwaukee's good in- 

You can reach so many more people at so much 
less cost this way that . . . 

. . . what are you waiting for? 





Published Weekly by Broadcasting Publications, Inc. 
Executive, Editorial, Advertising and Circulation Offices: 

870 National Press Bldg. 
Washington 4, D. C. Telephone ME 1022 


Summer Schedule Tops Last Year 

ANA Defends Its Rate Report 

FCC Sets Policy on Applicant Eligibility . . . . 

P&G Tops Jan. Billings 

Immediate Policy Board Urged 

Johnson Moves to Hold FCC Bill 

Broadcasters' War Role Outlined 

NARTB Polishes Convention Agenda 

Abrahams Lauds Retail Radio Success 

FCC Would Ban Gambling Data Transmission 

IT&T Negotiates to Buy ABC 

Hanna Cites Daytime TV Success 

NARTB Surveys Sets-in-Use 

TELECASTING Starts on Page 53 

Agency Beat 10 

Aircasters 82 

Allied Arts 76 

Editorial 48 

FCC Actions 84 

FCC Roundup 91 

Feature of Week 12 

Front Office 52 

New Business 14 



On All Accounts 

Open Mike 18 

Our Respects 48 
Programs, Promotions, 

Premiums 81 

Radiorama 90 

Strictly Business 12 

Upcoming 68 


SOL TAISHOFF, Editor and Publisher 

EDITORIAL: ART KING, Managing Editor; Edwin H. 
James, Senior Editor; J. Frank Beatty, Fred Fitz- 
gerald, Associate Editors; Jo Hailey, Makeup Editor; 
Tyler Nourse, Copy Editor; Dave Berlyn, Assign- 
ment Editor. STAFF: Lawrence Christopher, John 
H. Kearney, Wilson D. McCarthy, John Osbon, Allen 
schultz, Kathryn Ann Fisher, Pat Kowalczyk, Doris 
Lord, Jean D. Statz, Keith Trantow; Gladys L. Hall, 
Secretary to the Publisher. 

BUSINESS: MAURY LONG, Business Manager; Win- 
field R. Levi, Assistant Advertising Manager; George 
L. Dant, Adv. Production Manager; Harry Stevens. 
Classified Advertising Manager; Eleanor Schadi, 
Doris Orme, Judy Martin: B. T. Taishoff, Treasurer; 
Irving C. Miller, Auditor and Office Manager; 
Eunice Weston, Assistant Auditor. 

COSGROVE, Manager; Roger K. Baer, Doris J. 
Buschling, Jonah Gitlitz, Grace Motta, Warren 

QSQ 488 Madison Ave.. Zone 
PLaza 5-8355; EDITORIAL: Rufus Crater, New 
York Editor; Florence Small, Agency Editor; Pete 
Dickerson, Assistant to New York Editor; Gretchen 
Groff, Liz Thackston. 

Bruce Robertson, Senior Associate Editor. 

ADVERTISING: S. J. PAUL, Advertising Director; 
Kenneth Cowan, Advertising Representative; Eleanor 
R. Manning. 

BfflSESB^ESB 360 N. Michigan Ave., Zone 1. 
CEntral 6-4115; William H. Shaw, Midwest Advertis- 
ing Representative; Jane Pinkerton, News Editor. 

Page 6 • March 26, 1951 


_ Taft Building, Hollywood 

and Vine, Zone 28, HEmpstead 8181; David Glick- 
man, West Coast Manager; Ann August. 

TORONTO: 417 Harbour Commission, EMpire 4-0775; 
James Montagnes. 

Broadcasting * Magazine was founded in 1931 by 
Broadcasting Publications Inc., using the title: 
Broadcasting * — The News Magazine of the Fifth 
Estate. Broadcast Advertising * was acquired in 1932 
and Broadcast Reporter in 1933. 

* Reg. U. S. Patent Office 

Copyright 1951 by Broadcasting Publications, Inc. 

Subscription Price: $7.00 Per Year, 25c Per Copy 

BROADCASTING • Telecasting 

\Soaetbim, V# -- 

: j e light on the 
a side ■«» 

. - meat industry 
American mea 

Pa Neanderthal never heard of animal agri- 
culture. But he would have been all for it. 
What with a lot of little Neanderthals to feed 
and clothe, Pa was always on the lookout for 
nice fresh meat and good tough skins. 

Life is a little more complicated now. But 
meat animals and their hides are just as im- 
portant to civilized man as they were to his 
primitive ancestors. Today he uses leather to 
run machinery, to ride on, to sit on, to walk 
on— even to keep his pants up. 

So it's a good thing for all of us that ours 
is a country of meat eaters. In growing and 

processing around a hundred and fifty pounds 
of meat for every citizen each year, we also 
produce more hides for leather than any other 
country in the world. 

In monetary value, hides for leather are one 
of the most important by-products of the meat 
packing industry. Along with other by-products, 
such as raw materials for pharmaceuticals, they 
usually enable the meat packer to sell the meat 
from a steer for less than he pays the farmer 
for the animal on the hoof. 


Headquarters, Chicago • Members throughout the U. S. 

ROADCASTING • Telecasting 

April 2, 1951 • Page 7 

Advertisers are investing much more in CBS than in any other network 
— 15% more today than on the second-place network — more, in fact, than 
has ever been invested on any network in all radio history. 

They do this because on CBS they get more of what they want . . . 
which is to have as many people as possible hear what they have to say. 
On CBS, they go on getting bigger audiences than on any other network. 



No need to labor the point further: CBS has won and kept its lead 
by a continuing effort to increase service to audiences and advertisers 
... by ceaselessly applying its unmatched program skills toward 
making better, more successful radio. 

The network to put your money on is the one that stays in there 
trying— even when it's 'way out front. 

To a Lady Time Buyer 
with dinner on her mind 

For a starter, try Concord grape juice, pressed 
and bottled in quantity in Iowa. Or Jonathan 
apple juice, a tasty Iowa product. 

The main dish may be a meaty young corn-fed 
turkey, one of the 3 million Iowa will provide 
this year. Or a choice roast chicken; Iowa 
raises more than an other state. 
If you hanker after beef — 
roast, stewed, or char- 
|l coal broiled — chances 
Ipjt are it will be from 
Iowa, top state in 
4 the cattle-growing, 
meat-packing fields. 
Flank the platter 
with fluffy Iowa- 
grown potatoes, 
mashed with rich 
Iowa butter. Iowa 
produces 20% of U. S. 
cream and butter. Or glaze 
Iowa sweet potatoes with honey, 
from Iowa's — and the world's — largest 
honey-processing plant. Serve tender Iowa- 
grown asparagus, golden Iowa corn, peas or 
limas — fresh-frozen or canned, from one of 
Iowa's 45 canneries or 12 frozen food plants. 

In the salad bowl put slices of Iowa carrots, 
shredded Iowa cabbage, dressing made with 
evaporated milk (6 Iowa plants) and vinegar 
(3 Iowa plants) . Or take your pick of a dozen 
Iowa salad dressings. Add muffins of Iowa 
corn, or rolls of Iowa wholewheat. Dessert can 
be fresh-frozen Iowa strawberries, or ice cream 
packed in dry ice (a by-product of grain alcohol 
made from Iowa corn). 

This menu, courtesy of the Iowa Development 
Commission, is brought to you by a certain 
radio station which also serves people — well 
over a million throughout 19,100 square miles 
of prosperous mid-America. It's a market worth 
reaching — and in Eastern Iowa WMT reaches, 
as any area Hooper will plainly show. 

The Katz Agency will be happy to cook up 
additional data. 



5000 WATTS, 
600 KC 



m mm 



ATTHEW J. CASEY, vice president Fletcher D. Richards Inc., 
N. Y. elected to board of directors of firm. He is also account 
executive for U. S. Tire division of U. S. Rubber. 

DAN LAYMAN, account executive, Young & Rubicam Inc., Hollywood, 
to Foote, Cone & Belding, L. A., as account executive. 

DOROTHY MALLINSON WINN, BBDO, N. Y., to radio and TV copy_ 
department Compton Adv., N. Y., as supervisor. 

ARTHUR D. DUNCAN, advertising manager Capitol Records Inc., L. A., 
to Mayers Co. Inc., L. A., as creative director. 

DON ELLIS, copy chief Conti Adv., Ridgewood, N. J., to O. S. Tyson 
Inc., N. Y., as account executive. 

CHARLES J. HAWKINS, manager L. A. office Barnes Chase Co., to 
Lee Ringer Adv., L. A., as account executive. 

on all accounts 

MARY POLOSON finds many 
distinctions in her job as 
timebuyer at Henri, Hurst 
& McDonald, Chicago, not the least 
of which are pots of Chuckles spice 
drops on the desks and a blue- 
white, hand-painted, polka dot 

Mrs. Poloson heads the time- 
buying group in the radio-televi- 
sion department, which has already 
expanded quarters assigned to it a 
year ago after the departure from 
the building of 
Dancer - Fitzgerald- 
Sample. Personnel 
in the department 
has almost tripled in 
that time, as a result 
of more and more 
agency clients using 
the broadcast media. 

The tailored-suited 
and petite timebuyer 
(she's five feet tall, 
and husband, Nicho- 
las, is six feet, two 
and one-half inches) 
buys for three divi- 
sions of Interna- 
tional Shoe Co. — 
Friedman - Shelby, 
which sponsors half- 
hour films in video 
markets and a live 
TV show in Dayton, Cincinnati and 
Columbus; Roberts, Johnson & 
Rand, which buys a quarter-hour 
of Howdy Doody on NBC-TV, and 
Peters Shoe, which has a half-hour 
of ABC-TV's Super Circus on 
alternate weeks. 

In addition, Mrs. Poloson buys 
films on TV for the Fred W. Amend 
Co., which makes Chuckles and the 


aforementioned spice drops; spot 
radio shows and AM-TV announce- 
ments for Milnot, and radio and 
TV spot for Ivalon sponge. Bal- 
lard & Ballard (biscuits) uses radio 
and television spots, and Skelly Oi 
Co. sponsors Alex Dreier's Com- 
mentary on NBC and buys A 

Mrs. Poloson joined Henri, 
Hurst & McDonald as assistant 
timebuyer in 1949, and was named 
head of the department a year 
later. She went 
there after Mitchell- 
Faust agency, where 
she had worked four 
years, merged wit! 
Schwimmer & Scot 
At Mitchell - Faus 
she worked on thesi 
broadcast accounts : 
Oscar Mayer 
(meats), Peter Hand 
Brewery ( Me i s t e r 
Brau beer), Feature 
Foods, Junket Brand 
Foods and Moorman 
Mfg. Co. (feed sup^' >i 
plies). Most of her I 
TV experience, how- I 
ever, was garnered 
on her present job. 

Mrs. Poloson, who>\i 
has lived in East 
Chicago, Ind., all her life, wentj 
into advertising after several 
years of secretarial work at the 
City Service Oil Co. refinery in her 
home town. She was educated 
there also, and elected to study 
mathematics and psychology, as 
well as business courses, at the U. 
(Continued on page 83) 

Page 10 • April 2, 1951 

BROADCASTING • Telecasting 


£ £ & 

EDWARD F. THOMAS, vice president and public relations director, 
Geyer, Newell & Ganger, N. Y., appointed consultant to Army by Dept. 
of Defense. He is serving in Washington on three-month leave of absence. 

JAMES H. SUSONG Adv. Agency, bearing name of owner, has been 
formed in Dallas. Mr. Susong was with Couchman Adv., Dallas, and 
previously with Dr. Pepper Co. Address of Susong Agency is 158 Com- 
mercial Bldg. 

LINCOLN RODEN to Gray & Rogers, Phila. Until recently he oper- 
ated his own agency, Lincoln Roden Inc. 

LOUIS R. FENDRICK, associate editor Cooperative Digest, a Roy Parks 
publication, to copy staff Robert Eastman Inc., Ithaca, N. Y. 

KAY BROWN to Young & Rubicam, Chicago, as timebuyer. 

LARRY NIXON appointed head of publicity-public relations department 
Hewitt, Ogilvy, Benson & Mather Inc., N. Y. He has been operating 
his own service as management counsel in public relations for several 

JIM PATTERSON, radio and TV production department J. Walter 
Thompson Co., L. A., recalled to active service in Air Force. 

SAMUEL CHERR, vice president and merchandising director Young & 
Rubicam, N. Y., named to board of governors Israel bond issue. 

LES MITCHEL, director Skippy Hollywood Theatre, to Guild, Bascom 
& Bonfigli Adv., Hollywood, as agency radio-TV representative. 

NEIL AMES, advertising department Hunt Foods, Fullerton, Calif., and 
MILTON FIGEN, advertising manager American Wine Co., Beverly 
Hills, to Ted H. Ball & Co., L. A. Mr. Ames joins promotion and pub- 
licity department; Mr. Figen is account executive. 

RADIO has been recognized as a legal advertising means by a law just 
passed by the Washington state legislature. The measure became law largely 
through efforts of the Washington State Assn. of Broadcasters. It authorizes 
officials, state and local, to supplement legal notices with radio spot an- 
nouncements. The spots must contain only the time, place and nature of the 
notice, obviating the necessity for reading the entire legal notice. Gov. 
Arthur B. Langlie signs into law the bill. Witnessing the signing are (I to r) 
Carl Downing, manager, WAB radio news bureau; Charles Bryant, the gov- 
ernor's radio assistant, and Tom Olsen, KGY Olympia, chairman of the asso- 
ciation's legislative committee and owner-manager of KGY, originating station 
for the legislative network. 

BROADCASTING • Telecasting 



ure-fire * 


ales . . . . / 



2-3 PM 


—ARB TV Survey, Jan. 14-21, 1951 

Hollywood Matinee brings to the 
television screen the top stars in 
top shows — full length feature 
films that offer suspense, thrilling 
love stories, delightful comedy, 
and tune-ful musicals. Popular 
Baxter Ward introduces the one 
minute commercials between "acts." 






3-3:30 PM 


— Variety Magazine, Jan. 24, 1951 

The Modern Woman on Television brings housewives more homemaking 
helps; more party and etiquette advice; more fashion news; more dec- 
orating ideas; more food demonstrations; more beauty and self-improve- 
ment suggestions; more of the exciting personalities in the news; AND 
more imagination and more action! Jackson Weaver helps Ruth Crane 
make it all more entertaining — the one minute participations can help 
any advertiser to sell MORE! 

Call or Wire ABC Spot Sales 





April 2, 1951 • Page 11 


WRC audience surveys 
mean something more than 
passive listeners. Daily and 
Sunday "circulation" is also 
measured in terms of re- 
sults over the counter for 

Morning, noon and 
night, Washington area 
people tune to the continu- 
ing editions of WRC-NBC. 
Combined total listening 
goes well over nine digits 
... a tremendous audience 
for your commercial mes- 

The entire WRC schedule 
represents a range of pro- 
gramming to fit any sales 

PRINCIPALS in the Maryland Club coffee event were (I to r) Ralph Nim- 
mons, manager of WFAA-TV; Phil McHugh, (seated) radio-TV director, 
Tracy-Locke Co.; Dorothy Malone, movie star; H. M. Duncan, president, 
Duncan Coffee Co.; L. J. Bland, secretary-treasurer, Duncan Coffee; "Miss 
Maryland Club" (Juanita Ransome); C. W. Duncan, vice president, Duncan 
Coffee; Mr. Stephenson, and Bill Roberts, commercial manager, KRLD-AM-TV. 

WITH a city-wide Dallas netwoi'k 
of five radio and two television 
stations, Maryland Club Coffee 
March 24 broke what is to be a 
year-long campaign tying in "the 
orchid of coffees" with fashion. 

Starting with Dallas, Maryland 
Club (Duncan Coffee Co., Houston) 
plans to move into a series of 
Southwest markets with localized 
campaigns. Next market probably 

will be opened up sometime in 

KLIF carried an hour-long simul- 
cast, Maryland Club Fashion 
Show, from the Hotel Baker's Crys- 
tal Ballroom the Saturday morning 
before Easter. 

Simultaneously, throughout Dal- 
( Continued on page 90) 

A? strictly business 



NOAH WEBSTER, who ought 
to know, defines the word 
"ambition" as an "unlifting 
desire to achieve or attain." 
G. Norman Burk, of G. Norman 

Burk Inc., Pittsburgh, is a man 
with not one but two ambitions, 
although one is closely allied with 
the other. 

He is a happy man and (1) 
wants to remain happy, and (2) 
he wants to continue to make a 
living "in the hectic business" of 

If, in truth, happiness is a by- 
product of success in a chosen field, 
Mr. Burk bids fair to realize his 
"uplifting desire to achieve or at- 
tain." Be assured, he applies the 
adjective, "hectic," affectionately to 
the business of advertising. 

Mr. Burk is a stone which has 
rolled quite a bit, and while not 
gathering any moss, he certainly 
gathered a bundle of know-how 
when it comes to successfully put- 
ting over his accounts' products. 

He was born Jan. 6, 1906, in 
Oakland, Calif., and attended gram- 
mar school in Los Angeles. When 
he was 13, the family moved to 

(Continued on page 77) 



Wyoming Valley's 


Hit tunes — Top bands — New 
stars are all brought to Penn- 
sylvania's 4th largest marketing 
area 1st by our own Bob Bacon. 

More people listen to Bob's 
"Bacon lor Breakfast" show on 
WERE than any other disc show 
in town. 

There's no "Ham" in this Bacon. 
He makes sweet music for listen- 
ers and Money for Advertisers. 

Write or call us for availabilities on 
Wyoming Valley's lop disc show . , . 
"Bacon jor Breakfast." 

Page 12 • April 2, 1951 

BROADCASTING • Telecasting 


than SUBS R 6 SUITS Like These . . . 

March 9, 1951 


Mr. Richard E. Jones 
Station WJBK 
Masonic Temple 
Detroit, Michigan 

Dear Mr. Jones: 

Three years ago we started advertising on WJBK's Jack the Bellboy 
program for our account, Robert Morgan Studio of Dancing. During 
these three years of continual advertising on WJBK, the Morgan Studio 
has grown into an organization of more than 70 staff people, and it's 
still expanding. 

To be specific, WJBK deserves the lion's share of credit for the 
sales and leads obtained for Robert Morgan. WJBK has consistently 
produced far more sales and leads per dollar spent than we have gained 
from any other medium. For instance, at various times over this three 
year period we have tried most of the other Detroit stations and 
personality programs. By comparison WJBK and the Bellboy have been 
five times more effective. 

I thought you'd be interested to know whsut a wonderful selling job 
you're doing for Robert Morgan. Many thanks for producing such 
tremendous sales results ... and may I add my vote to the countless 
others who believe Jack the Bellboy is one of the greatest salesmen 
in radio today. 

Kindest personal regards, 

Arthur Schurgin 

Letters like this, by the score, attest to the consistently high 
sales results WJBK achieves for its sponsors. No matter what product 
or service you want to sell in the booming Detroit market, your best adver- 
tising buy, by far, is WJBK. Your KATZ representative is the man to see. 


rising buy, by tar, is WJBK. Tour kail representative is tne man ro see. 


The Station with a Million Friends 


Represented Nationally by THE KATZ AGENCY, INC. 

BROADCASTING • Telecasting 

April 2, 1951 • Page 13 




Sign Dominates 
Business District! 

Top ♦ 

Two solid tors of 
your favorite +un«s 
plus latest mm 

4 to 6 P.M. 


• Every day in New Orleans, thousands of alert shoppers 
view this giant, illuminated spectacular overlooking 
world-famed Canal Street. One more example of the 
continuing "promotion plus" packages offered adver- 
tisers by WDSU 


• Write, Wire 
or Phone your 



Spot & -Ogency -Appointment* • • • 

GRID-L-REDI Distributing Co. and REDDI-WIP Mfg. Co. Inc., both 
REDDI-WIP, Phoenix, appoint Mogge-Privett Inc., L. A., to handle 
advertising. Grid-L-Redi currently running approximately 10 radio spots 
weekly each on KVOE Santa Ana, Calif., and KXLA Pasadena; and 20 
TV spots weekly on KECA-TV Los Angeles. Reddi-Wip Mfg Co., cur- 
rently airing approximately 41 spots and participations weekly, plans 
further radio expansion in addition to television. 

AIR KING PRODUCTS Co., Brooklyn (TV, radio receivers), will spend 
$1 million in advertising this year, D. H. COGAN, president, announced 
last week. Advertising in key cities will be concentrated in local radio, 
TV shows, newspaper and billboard advertising. 

BU-TAY PRODUCTS Ltd., L. A. (Rain Drops water conditioner), names 
Brisacher, Wheeler & Staff, L. A., to handle special eight week premium 
promotion campaign in San Diego. Television will be used. Glasser-Gailey 
Inc., L. A., continues to handle portion of firm's advertising. (Company 
has no exclusive agency representative.) 

ORANGE CRUSH Co., Chicago, has begun cooperative TV spot cam- j 
paign for 13 weeks on WGN-TV and WBKB Chicago, and plans future 
video expansion nationally with announcements paid for by company 
and its local bottlers. Agency will be named shortly. 

GOFF ASSOC., Wilmington, Del., appointed by Delaware State Devel- 
opment Dept. to plan test promotion campaign, including TV, for State 
of Delaware. ALAN GOFF is account executive. 

NEIGHBORHOOD CLEANERS & Dyers Institute, L. A., appoints Tay- 
lor Host Inc., L. A., to handle advertising. Series of 13 quarter-hour 
TV films aimed at teaching garment preservation and related informar 
tion now being readied for May or June placement on TV stations in 
L. A. and other selected areas. 

STATE MUTUAL BUILDING & LOAN Assn., L. A., names Robert J. 
Black Adv., L. A., to handle advertising. Firm, currently using spots on 
KFAC Los Angeles, may add more radio and possibly television. WAR- 
NER HOT SPRINGS GUEST RANCH also names agency to handle 
advertising. Radio and TV may be used. 

UNITED FROZEN FOODS Corp., L. A. (Simple Simon Pies), names 
Davis & Co., L. A., to handle advertising. Weekly participations being 
used on KTLA (TV) Los Angeles and KPIX (TV) San Francisco. Other 
stations in those cities may be added later. 

FREEMAN CERTI-FRESH FOODS, L. A. (packaged fresh frozen fish), 
appoints Dan B. Miner Co., same city, to handle advertising. Media 

C. SCHRACK Co., Phila. (paint), appoints Lohmeyer-Aldeman Inc., 
same city, to handle advertising. 

GENERAL ELECTRIC Supply Corp., L. A. (G.E. television sets), plan- 
ning new radio spot campaign to start in next few weeks in Los Angeles, 
San Diego and Phoenix. Agency: Ross, Gardner & White Adv., L. A~<; 

CONTINENTAL PACKING Corp., Ponce, P. R. (Tango brand fruit 
nectars), appoints Publicidad Badillo Inc., San Juan, to handle adver- 
tising in Puerto Rico. 

IMPERIAL TOBACCO Co., Montreal (Ogden's cigarette tobacco), April 
1 started for 13 weeks Smiley Burnette, quarter-hour transcribed show 
thrice weekly on 34 Canadian stations. Agency: Cockfield, Brown & Co., 

A/etwOtk mm* 

Page 14 • April 2, 1951 

AMERICAN TOBACCO Co. (Lucky Strike cigarettes), New York, re- 
news Robert Montgomery Presents, alternate Mon., 9:30-10:30 p.m., o: 

(Continued on page 89) 

BROADCASTING • Telecasting 



m * 





FIRST in Television, Too! 

Operating KPRC-TV Houston's only TV service. 


Radio Index 

NBC and TQN on the Gulf Coast 

JACK HARRIS, General Manager 

Represented Nationally by 





April 2, 1951 • Page 15 

KCBQ.San Diego • KCBS.San Francisco - KCMJ r Palm Springs - KERN, Bakersfield - KFRE, Fresno 

Do you measure by the number 
of stations? By their locations? By 
kilowatts? Or. . . by the size of 
the audience a network delivers? 

Sales-minded businessmen and their 
advertising agencies know the most 
important yardstick is audience. 

And Columbia Pacific delivers 
for its advertisers a greater share of 
audience than any other Coast 
network: 43% greater than network 
B. . . 219% greater than network C 
. . . 76% greater than network D.* 

Choose the most practical measure- 
ment of all . . . audience . . . and 
you'll use the 14 stations delivering 
the most on the Coast. . . . 

'Pacific Nielsen ratings, Dec, 1950: Regional sponsored programs. 

Columbia Pacific 

Represented by RADIO SALES 

ma • KIRO, Seattle • KNX, Los Angeles • KOIN, Portland • KOLO, Reno • KROY, Sacramento • KXLY, Spokane • KXOC. Chico 

open mike 

His Sponsors Alone 
Make a Sizable Audience 

Fulton Lewis, Jr. is sponsored locally on more than 340 
Mutual stations by 572 advertisers. The roster of busi- 
nesses represented is too long to detail here, but this brief 
summary shows their scope: 

93 automotive agencies 

19 auto supply and repair companies 

6 bakers 

51 banks and savings institutions 

26 brewers and bottlers 

58 building materials firms 

29 coal, ice and oil companies 
14 dairies 

30 department stores 
23 drug stores 

16 food companies 

43 furniture or appliance stores 

17 hardware stores 
14 jewelers 

14 laundries 

25 real estate and insurance agencies 

94 miscellaneous 

His program is the original news co-op. It offers local 
advertisers network prestige, a ready-made and faithful 
audience, a nationally known commentator — all at local 
time cost with pro-rated talent cost. Since there are more 
than 500 MBS stations, there may be an opening in your 
locality. Check your Mutual outlet — or the Cooperative 
Program Department, Mutual Broadcasting System, 
1440 Broadway, NYC 18 (or Tribune Tower, Chicago, 11) . 


Radio 'Neglected' 


With all of the hullabaloo about 
the television coverage of the Ke- 
fauver hearings, I think radio was 
neglected. As a case in point, WIP 
carried all the hearings direct from 
New York and from Washington, 
and had them sponsored locally. 

The New York hearings were co- 
sponsored by RCA-Victor and the 
John B. Stetson Co., and the Wash- 
ington hearings are being spon- 
sored by the Philco Corp. . . . not 
only live hearings from the court- 
rooms, but also repeat transcribed 
broadcasts at night. . . . Further- 
more, we piped the radio show to 
Atlantic City and Allentown. 

I think recognition should be 
made of the part radio played. 
We're very proud of our coverage 
and obviously RCA, Stetson, and 
Philco recognized their value. Their 
sponsorship bears witness to this 

Benedict Gimbel Jr., Pres. 
WIP Philadelphia 

[EDITOR'S NOTE: To WIP and all 
other radio stations that remembered 
the limitations of TV, a low bow. Ra- 
dio has done this kind of job so often 
that it has come to be accepted as 
routine. For TV. it is still a novelty.] 

The Reference Must 7 


Received our copy of the annual 
Yearbook last week and took it 
home over the weekend to do it 
justice. As usual, you and your 
staff have compiled the reference 
"must" for anyone and everyone 
who has anything to do with radio 
and television. Before the next 
edition comes out, you can be sure 
our copy will be dog-earred from 
frequent use. 

Ralph Tuchman 
Radio arid TV Director 
Walter McCreery Inc. Adv. 
Beverly Hills, Calif. 

'Lonesome Gal' 


As a long time listener to Lone- 
some Gal and an admirer of a 
program, original in concept and 
distinguished by a selective choice 
of records, I feel that you misinter- 
preted the approach and appeal of 
her program in an article in a 
recent issue [March 5 In Review] 
of your magazine. 

"Lonesome Gal" is distinguished 
by a beautiful speaking voice — the 
connotation you chose to place upon 
its effects dominates only if the 
listener's mind and emotions are 
closed to the stimuli of friendli- 
ness, charity, humor, wisdom in 
v:i human relations, and love in the 

broad sense of the promotion of 
others' welfare. 

May I hope to read fairer criti- 
cisms in your magazine in the 
future ? 

Mary Swan 
Los Angeles 

[EDITOR'S NOTE: No, nor in any 
other magazine.] 

Hard On The Eyes 


. . . Let me preface it with the 
expression that I very much like 
the recent "streamlining" of 
Broadcasting • Telecasting 
throughout. But, there is one page 
that certainly took a beating in the 
revamping. It's "our" page deal- 
ing with "promotion" activities. 
If you'll turn to the latest issue, * 
March 19, (page 79) I'm sure you'll j 
see what I mean! There must be j 
something you can do besides put i 
in all those giant-size dots and the j 
line of stars above the cut! After 
reading the page, I always have to, » 
close my eyes for 15 minutes toil 
give them a rest. One day when I 
went through three issues in a rowjj 
I had to grope my way to the 
nearest optician! .... 

Dallas Wyant, Prom. Mgr. H 
WOAI San Antonio, Tex. 

'Such Varied Interest' 


. . . Several times recently If 
have taken home your magazine 
thinking that I would read it ire 
one evening. Invariably, I have 
found out that it is more than aj 
one evening job. I am amazed 
at the number of items of suclfl 
varied interest that you pack into 
your publication. 

I think it is a great job of selec-| 
tion and editing. I don't see how 
anyone interested in your industry 
could keep house without it. 

Frank R. Wilson 
Information Asst. to Dir. 
Bureau of the Census 

'Editorial Diligence' 


Your staff deserves the prais 
of the industry" for their terrifi 
job of producing a voluminous^ 
factual report [on the FCC TV alio 
cations] practically overnight . . 
an outstanding example of th( 
editorial diligence that keeps youij 
magazine in first place. 

J. Leonard Reinsch 

Managing Director 

WSB Atlanta 

WHIO Dayton 

WIOD Miami 

Page 18 • April 2, 1951 

BROADCASTING • Telecastin] 

tot V** <vef ^^' 

# CV\o" |Ce 



In Canada: RCA VICTOR Company Limited, Montreal 


Moves Give Depth On 
Executive Level 

HOOPER surveys the 


A compact market composed 
of a homogeneous group of 53 
counties in Eastern New York 
and Western New England 
. . . so called because its 
population exceeds that of 
32 states in the U. S. 

and Hooper discovers that: 

WGY delivers a regular listening audience in all 11 
cities of the Seventeenth State. 

WGY's average evening audience is larger than the 
audiences of the next two stations combined. 

WGY's daytime audience is 18% larger than the next 
best station's daytime audience. 

WGY's share of audience is above 20% in 15 of the 22 
cities. Station "B's" share of audience is 20% or over 
in only 4. 

This tremendous power and coverage advantage is yours 
at a lower cost than any combination of stations in the 
area needed to reach the same markets. Call NBC Spot 
Sales, New York, N. Y., or the WGY Sales Department, 
Schenectady, N. Y., today! 

50,000 WATTS 

8 10 K . C 



Mr. James 

Mr. Cowan 

Mr. Shaw 

CHANGES in the executive staff of Broadcasting • Telecasting, plus 
related personnel reassignments, were announced last week by Sol 
Taishoff, editor and publisher. The moves, he said, are designed to give 
depth to the 20-year old trade journal, as part of an over-all expansion 

of operations. * 

Two major editorial shifts and 
two new appointments to the ad- 
vertising staff were effected for- 
mally, as of April 1. Edwin H. 
James, New York editor for the 
past five years, becomes senior edi- 
tor, headquartered in Washington, 
and Rufus Crater, associate editor 
in Washington for five years, takes 
over Mr. James' New York editor- 

William H. (Bill) Shaw and Ken 
Cowan are the new appointees in 
the advertising department. Mr. 
Shaw, who has been identified with 
the sales staffs of stations in the 
midwest and south, becomes mid- 
west sales representative, head- 
quartering in Chicago. He suc- 
ceeds William L. Thompson, who 
has resigned to join the Chicago 
staff of Mutual. 

Mr. Cowan, who has been asso- 
ciated with Henry J. Kaufman & 
Assoc., Washington Advertising 
Agency, for the past two years, 
has been added to the New York 
sales staff, under Sol J. Paul, ad- 
vertising director. He resigned as 
an account executive with Kauf- 
man on Feb. 1 to join Broadcast- 
ing • Telecasting. Mr. Cowan, 
24, is a graduate of American U., 
Washington. He served two years 
in the Army, half of it in the Euro- 
pean Theatre. 

Joined in '45 

Mr. James, 34, joined Broad- 
casting • Telecasting in Decem- 
ber 1945, after having separated 
from the Army as a major. He 
served on the public relations staff 
of Gen. Douglas MacArthur in the 
Pacific Theatre during World War 
II. Prior to the war Mr. James was 
a Los Angeles newspaper man. 

Mr. Crater, 35, joined the maga- 
zine on Oct. 1, 1945, and through- 
out his tenure specialized in regu- 
latory and legislative matters. He 
was formerly city editor of the 
Winston-Salem Journal. 

Mr. Shaw, 30, is the son of the 
late Harry Shaw, former owner of 
WMT Cedar Rapids, Iowa. The 
elder Shaw was a co-founder of 
Broadcasting • Telecasting in 
1931, but disposed of his interest 
the following year. Bill Shaw re- 

signed from the sales staff of WGH 
Newport News to assume his new 
post. He had spent two years in 
sales and promotion with WLAC 
Nashville, and for a year had been 
with KCRG Cedar Rapids. He! 
served four years in the Army Air 
Force during the last war as aj 
bomber pilot and flew 50 missions 
in Europe. 

Also announced was promotion 
of Jane Pinkerton, a member of the 
Chicago staff for three years, to 
Chicago news editor. She will con- 
tinue to work out of the bureau at 
360 N. Michigan Ave., with Mr. 

Coincident with the editorial de- 
partment changes, Mr. Taishoff an- 
nounced reassignment of Fred Fitz- 
gerald, news editor, to associate 
editor. Jo Hailey, editorial staff 
member, was named make-up edi- 
tor and Tyler Nourse was pro- 
moted from the staff to copy editor. 
David Berlyn, Congressional spe- 
cialist, was named assignment edi- 
tor, in addition to his reportorial 

'Payment Only Just' 

KSST Sulphur Springs, Tex., 
had been carrying interviews 
and stories about a local 
water-sewage project as a 
public service. Manager W. E. 
Bradford said, "We have 
often been discouraged when, 
after plugging away at some- 
thing as a public service, we 
find that other media have 
either ignored it completely 
or are holding out for pay- 
ment." Last fortnight, how- 
ever, the city council pur- 
chased radio time to be used 
by the mayor in explaining 
the project. In arranging 
the broadcast, the city coun- 
cil explained it realized the 
station would have furnished 
this time on a public service 
basis, but since it was neces- 
sary to buy such service in 
other media, they considered 
payment only just. 


Page 20 • April 2, 1951 

BROADCASTING • Telecasting 



in the ORB GO Hi 



Actual engineering tests have proved that KGW's efficient 
620 frequency provides a greater coverage area and 
reaches more radio families than any other Portland 
radio station regardless of power. BMB surveys bear 
out this fact. KGW is beamed to cover the population 
concentration of Oregon's Willamette Valley and South- 
western Washington. 

(From 1949 BMB Survey) 

McMinnville, county seat and largest city of Oregon's Yamhill County 
lies directly in line with KGW's powerful north-south "beamed broad- 
casting signal." Dairying, lumbering and agriculture stabilize McMinnville's 
economy, making it valuable to KGW's advertisers because of KGW's 
COMPREHENSIVE COVERAGE of this important market. A recent 
KGW Tour-Test conducted with the cooperation of the Oregon State 
Motor Association, was witnessed by Glenn Macy, president of McMinn- 
ville's Chamber of Commerce, shown above with "Miss KGW". This 
Tour-Test effectively proved KGW's COMPREHENSIVE COVER- 
AGE of McMinnville ... a premium market delivered completely ONLY 
by radio station KGW. 


Station B 
Station C 
Station D 



Station B 
Station C 
Station D 



This chart, compiled from offi- 
cial, half-milivolt contour maps 
filed with the FCC in Washing- 
ton, D.C., or from field intensity 
surveys, tells the story of KGW's 
AGE of the fastest-growing mar- 
ket in the nation. 




BROADCASTING • Telecasting 

April 2, 1951 • Page 21 


You get a lot for a little 




Page 22 • April 2, 1951 

BROADCASTING • Telecastin 


Vol. 40, No. 14 


S7.00 A YEAR— 25c A COPY 


Drives Top Last Year 


BUYERS and sellers of broadcast 
time are sharpening their pencils 
and their pitches for summer cam- 
paigns designed to spell summer- 
time this year with a capital $. 

Seasonal advertisers already are 
signing up summer spot campaigns 
at a pace which appears almost 
certain to equal and perhaps exceed 
last year's volume. While the net- 
work outlook has not fully crys- 
tallized, both seasonal and regular 
advertisers are beginning to line 
up summer shows, and networks 
and stations are marshalling plans 
to convince advertisers of the value 
of summer broadcasting generally. 

A roundup by Broadcasting • 
Telecasting indicated the outlook 
for both summer radio and summer 
TV is healthy — provided a shirt- 
sleeve selling job is done. 

New spot and network radio ac- 
counts already signed by seasonal 
and regular advertisers include the 
following with the roundup for 
TV, now approaching its first big 
commercial summer, to appear in 
the April 9 Broadcasting •Tele- 

Wrigley Purchase 

William Wrigley Jr. Co. came 
through last week with the pur- 
chase of 36 evening half-hours on 
CBS between July 3 and Aug. 21— 
as it did last year — at a gross time 
cost of approximately $656,640. 
The contract, involving half-hour 
programs six evenings a week, was 
placed through Arthur Meyerhoff 
A.gency, Chicago. 

The six programs: Broadivay Is 
My Beat, to be heard Sundays; 
Romance, Mondays; Pursuit, Tues- 
days; Johnny Dollar, Wednesdays, 
ind Lineup, Thursdays, all from 
')-9:30 p.m., and Rate Your Mate 
>n Saturdays, 8-8:30 p.m. Pursuit 
ind Rate Your Mate will substitute 
or two current Wrigley programs, 
Aje With Luigi and the Gene Au- 
ry show. 

Procter & Gamble, Cincinnati, 
:ought more than two full hours 
•f time weekly on ABC, including 
pcnsorship of two shows under 
he network's new "Pyramid Plan" 
'•"hich got under way yesterday 
Sunday) with the initial broad- 
ast of Stop the Music with P&G 
s a sponsor (8:15-8:30 p.m. seg- 
ment for Ivory soap, through 
ompton Adv.). 

Starting Friday, P&G also as- 
umes sponsorship of The Sheriff, 

9:30-9:55 p.m., under the Pyramid 
Plan, a year-round variation on 
NBC's Operation Tandem and de- 
signed to give advertisers flexibility 
as well as diversification of pro- 
gram format and audience appeal. 
Sponsorship of The Sheriff also will 
be for Ivory soap, through Comp- 

P&G also signed for sponsorship 
of David Amity on ABC, Monday 
through Friday, 11:15-11:30 a.m., 
for Camay, Oxydol, and Dreft, ef- 
fective today (Monday) in addition 
to sponsoring two weekly five- 
minute newscasts on the network 
starting this week, Wednesday, 
8:55-9 p.m., and Thursday 8-8:05 
p.m. Dancer-Fitzgerald-Sample is 
the agency for Dreft and Oxydol; 
Pedlar & Ryan for Camay. 

Under its Pyramid Plan an- 
nounced last week by Charles Ay- 

ers, ABC national director of radio 
sales, the network offers advertis- 
ers one-third sponsorship of one or 
more of three established ABC pro- 
grams: Stop the Music, Sunday, 
8-8:30 p.m. portion; Fat Man, Wed- 
nesday, 8:30-9 p.m., and The Sher- 
iff, Friday, 9:30-9:55 p.m. The 
advertisers receive a full minute 
of commercial time for each pro- 
gram ordered. Time costs are 
figured on the basis of 20% of 
the gross hourly rate, one-third of 
the half-hour rate. In addition to 
frequency discounts, ABC offers 
a 10 c /c full network discount on the 
gross as an inducement to buy a 
minimum full network. 

ABC placed the gross time cost 
per participation — one time on one 
program — at $3,591 to reach 75 
markets, $4,600 for a minimum full 
network, and $5,962 for the full 

network. On a net 52-time basis 
these costs would be $2,872.80, 
$3,220, and $4,173.40 respectively, 
ABC said. 

Program participation costs 
were placed at $1,250 net for Stop 
the Music, $1,300 net for Fat Man 
and $1,000 net for The Sheriff. 

Buys Newscasts 

Procter & Gamble also signed 
last week for a thrice-weekly series 
of five-minute newscasts on CBS 
starting Tuesday through Comp- 
ton Adv. The programs, featuring 
Newscaster Larry Leseuer, will be 
heard Tuesday, 10:25-10:30 p.m., 
Thursday, 10:30-10:35 p.m. and 
Saturday, 7:25-7:30 p.m. 

General Mills, which bought a 
series of summer shows last year 
(Continued on page 2U) 



a rear-guard attack last week as 
the Assn. of National Advertisers 
scanned its recent report showing 
loss of night listeners in TV areas. 

With nearly 300 leading nation- 
al advertisers present, ANA held 
its 42d annual spring meeting at 
the Homestead, Hot Springs, Va. 
These media buyers represent a 

major share of the national adver- 
tising budget. 

The attack came in the form of 
a review of ANA's second study 
of audience trends, titled Radio 
Time Values, Supplement 1 [Broad- 
casting • Telecasting, March 19], 
with no effort to tell radio's side 
of the story or show TV's effect 
on other media. It was followed by 
a conference discussion in which 
several individual advertisers said 

RADIO-MINDED QUINTET at ANA convention (I to r): Pat Gorman, Philip 
Morris; Ward Maurer, Wildroot Co.; Walter Lantz, advertising manager of 
Bristol-Myers Co. who submitted ANA Radio & TV Steering Committee report 
to convention; Don Kearney, The Katz Agency; Lowell McElroy, ANA vice 
president, who conducted survey of 1951 advertiser plans. 



West Defends ANA 

they were readjusting their own 
company media buying. 

Obviously nettled at suggestions 
that ANA is conducting a cam- 
paign of psychological warfare 
against radio, Paul B. West, ANA 
president, issued a formal state- 

Mr. West flatly denied that the 
report "is an attempt on the part 
of buyers to knock down radio 
rates. It is, on the contrary, a de- 
termined and we believe an intelli- 
gent effort to help get established 
some long-needed basic facts to 
enable all of us to better evaluate 
the medium." 

'Tremendous Values' 

Conceding there are "tremen- 
dous values in radio when rightly 
used," Mr. West added: "At the 
same time, advertisers are faced 
with the inescapable fact that 
they can stretch their advertising 
dollars only so far. And the sub- 
stantial increases in costs of radio 
as well as in all media, and on top 
of that, the extraordinarily larger 
budgets that are required in order 
to use the new and rapidly grow- 
ing medium of television means 
just one thing. It means that ad- 
vertisers and the radio medium 
owners have the responsibility of 
reviewing radio values in the light 
(Continued on page 30) 

April 2, 1951 • Page 23 

Summer Schedule 

(Continued from page 23) 

for a whirlwind campaign, has re- 
ceived summer show presentations 
from ABC, CBS and NBC, but late 
last week was reported to be still 
undecided as to whether to em- 
ploy network radio at this time. If 
its officials decide affirmatively, it 
was estimated they would then 
need about two weeks to ap- 
praise the rival presentations. 

NBC in the meantime unveiled 
its plan for "Summer Tandem" to 
start May 7 and run to Sept. 23 — 
25 weeks. With the weekly cost 
for participation set at $20,000 in- 
cluding time costs for the full NBC 
network facilities plus all talent 
and production charges, "Summer 
Tandem" offers a full minute of 
commercial time on each of five 
hour-long evening blocks per week : 
Mondays, Boston Pops Orchestra, 
10-11 p.m.; Thursdays, Screen Di- 
rectors Playhouse, 10-11 p.m.; Fri- 
day, two mysteries, Amazing Mr. 
Malone and Man Called X extend- 
ing from 9-10 p.m. ; Saturdays, two 
comedies, Its Higgins, Sir, with 
Harry McNaughton, and Magnifi- 
cent Montague with Monty Wooley, 
from 8-9 p.m.; and Sundays, Tales 
of the Texas Rangers and $6U Ques- 
tion from 9:30-10:30 p.m. 

On Mutual, Joe Lowe Inc., Chi- 
cago, has signed for a 5:55-6 p.m. 
Monday-Wednesday-Friday sports 
interview program on behalf of its 
popsicle, it was reported last week. 
The series, starring Mel Allen, 
starts June 18. Blaine Thompson, 
Chicago and New York, is the 

Reynolds Signs 

Mutual's Game of the Day daily 
baseball broadcasts, which had 3,- 
520 cooperative sponsors last year, 
are scheduled to begin April 16 
over 375 MBS stations. R. J. Rey- 
nolds Tobacco Co. has signed again 
this year for sponsorship of the 
five-minute Camel Scoreboard af- 
ter each game and Gillette Safety 
Razor Co. is expected to carry five 
minutes preceding games. William 
Esty & Co. is the agency for Rey- 
nolds, and Maxon Inc. for Gillette. 

W. K. Kellogg Co., Battle Creek, 
which already sponsors three hours 
weekly on Mutual, bought an ad- 
ditional 25 minutes for Wild Bill 
Hickok, effective yesterday (7-7:25 
p.m. Sunday). The show is carried 
on 285 Mutual stations on behalf 
of Kellogg's new "Corn Pops" ce- 
real. Leo Burnett Co., Chicago, 
handled the account. 

In addition, Personna Blades Co. 
will sponsor Gabriel Heatter on 
MBS starting May 1 (Thursday, 
7:30-45 p.m.) through J. D. Tar- 
dier & Co., New York. 

Among 1 seasonal spot advertisers 
— regarded as fruitful field of 
business for radio on all levels — 
suntan lotions are expected to ex- 
pand their usual summer cam- 
paigns extensively this year. 

McKesson & Robbins, Tartan 
Suntan Lotion, will expand its ra- 
dio campaign more than 100%, an 
executive at its agency, J. D. Tar- 
cher & Co., New York, told Broad- 

Page 24 • April 2, 1951 

casting • Telecasting. Last year the 
advertiser started its tie-in with 
weather reports on several stations 
and the promotion proved so suc- 
cessful that effective June 1, Tar- 
tan Suntan Lotion will use 35 ma- 
jor cities and to place its combined 
weather-spot schedule. The fre- 
quency on each station will vary 
but it is known that in New York 
alone as many as 1,000 spots per 
week will saturate the area. The 
contracts run through June and 

Ice cream accounts are begin- 
ning to plan their summer activ- 
ity. Eskimo Pie (ice cream bars) 
will plunge into a spot radio cam- 
paign starting late in April in ap- 
proximately 50 cities. Contracts 
vary from four to eight weeks. 
Buchanan & Co., New York, is the 

Sealtest Spots 

Sealtest Co., which is already 
sponsoring- a network television 
show Sealtest Big Tom, will use 
spot radio at a local level. N. W. 
Ayer & Son, New York, is the 

Soft drinks, beer, iced coffee and 
iced tea are also planning fair-size 
summer schedules. 

Pepsi-Cola, through its agency, 
Biow Co., New York, will double 
its spot activity by using 60 mar- 
kets during June, July and August. 
In addition, the advertiser plans 
to double its frequency each week 
on each station during the three- 
month period. 

Champagne Velvet (beer), also 
handled through Biow Co., started 
its campaign April 1 in about 80 
markets. Contracts will run for 30 

Standard Brands Coffee (iced) 
and iced tea, through Compton 
Adv., New York, is currently pre- 
paring its summer spot accounting. 

Among- shoe whiteners, Griffin 
Shoe Polish started its spot cam- 
paign in early February in the 

Competition for the Ad Dollar 

By WILLIAM B. RYAN, President, BAB 

WE HAVE to look no farther than 
to the next radio station across 
the street, to the television station 
next door, and to the newspaper 
around the block to confirm what 
one-quarter of 1951 has clearly in- 
dicated: That the most resourceful 
and intensive efforts of each unit 
among competing media are being 
geared to and aimed at securing 
the largest possible share of the 
advertising dollar. 

In 1951 all the old advertising 
accounts are receiving careful serv- 
icing and every possible avenue of 
new business is marked for imme- 
diate solicitation and development 
. . . for summer broadcast sched- 

The seasons of the year always 
lend themselves to ingenious pro- 

South, and has continued to move 
North following the summer sea- 
son, until the advertiser was using 
one-minute spots on more than 160 
stations at the end of March. Con- 
tract, placed through Bermingham, 
Castleman & Pierce, New York, 
will run through November. 

Breakfast Foods 

Increased activity in light cold 
breakfast foods usually occurs dur- 
ing the hot season throughout the 
country. Kellogg Variety Package 
during June, July and August will 
take over the spots now used by 
Kellogg All Bran, in about 70 mar- 
kets. Kenyon & Eckhardt, New 
York, is the agency. 

Although plans are not definite, 
it is understood the government of 
Ontario, federal government and 
Province of Quebec are considering 
U. S. spot radio campaigns to pro- 
mote summer touring in Canada. 

gramming and copy techniques 
which can help in a dramatic way 
to maintain this old business and 
to develop these new fields of reve- 

But possibly because it had be- 
come almost axiomatic to think of 
summer in terms of a program 
cycle known as the "summer hia- 
tus," a modus operandi for summer 
broadcasting somehow evolved 
which seemed to countenance less 
vigorous selling and less productive 
activity on the part of sales staffs. 

Awakened to Danger 

Fortunately, competition has 
awakened all of us to the real dan- 
gers in this attitude, which al- 
though never too genei'al, did mili- 
tate against the earning capacity 
of some individuals and stations 

It is a pleasure to report that the 
broadcasters who never interpreted 
the "summer hiatus" to mean a 
respite from vigorous selling have 
long since discovered the lode of 
summer sales. They have remem- 
bered the simple constants such as 
the percentage of radio sets in 
homes, and the even greater per- 
centage of people in those same 
homes . . . during the summer- 

They remembered that while 
beer is sold by the carload in sum- 
mer, furs are sold by the millions 
in August. . . . That the same peo- 
ple who listen with interest to a 
commercial about ice cream will 
walk down to the coal yard in July 
to order the fall supply of Hocking 
Valley lump. 

No Criterion 

Yes, the summer season is as 
ideal a time for sales as any other, 
for the calendar is no more the 
criterion for sales than is the clock 
or the geography. 

In 1949 a marked resurgence 
was noted in radio's summer earn- 
ings. The summer of 1950 was 
the best reported in the history of 
commercial radio. There are goods 
and services to be sold by your ad- 
vertisers this year. There are 
myriad listeners who want news 
and information about them. The 
best way to provide that news and 
information is via radio in the 
good old summertime. 

Drawn for Broadcasting • Telecasting by Sid Hix 

"We used to listen just for fun." 

Brown Promoted 

JULIA BROWN, timebuyer at 
Compton Adv. Inc., New York, has 
been promoted to director of media 
research, a newly created division 
of the media department. As head 
of media research, Miss Brown will 
devote her time to overall media 
problems of radio, television and 
print. She reports to Frank Kemp, 
assistant media director at the 

BROADCASTING • Telecasting 


Movies Warned 

FCC LAST WEEK asserted its 
right to consider violations of fed- 
eral laws other than the Communi- 
cations Act in determining the eli- 
gibility of applicants for broadcast- 
ing station licenses. 

The Commission enunciated a 
policy which will clear the way for 
its case-by-case consideration of 
some 10 or 12 applications which 
have been stalled because the ap- 
plicants or licensees had been found 
at some time to have violated fed- 

eral anti-trust laws. 

Expressing particular concern 
over anti-trust violations, the Com- 
mission report said it was "clear" 
that Congress had "conceived as 
one of the Commission's major 
functions the preservation of com- 
petition in the radio field and the 
protection of the public against the 
private interest." 

FCC said it was "important that 
only those persons should be li- 


Illegal Transfer Charged 
In FCC Action 

IN a surprise move last week, WBAB Atlantic City and its FM adjunct, 
WBAB-FM went off the air March 28, following failure to resolve its 
ownership status to the satisfaction of the FCC. 

With the shutdown of the 250 w fulltime AM operation on 1490 kc, 
(founded in 1940) CBS was with- ★ 

out an affiliate in that immediate 
area. As of Friday, the network 
was studying the problem and 
would not announce further plans. 

Stations' trouble stemmed from 
sales negotiations last December 
of the Press Union Publishing Co., 
licensee as well as publisher of the 
Atlantic City Press and Atlantic 
City Evening Union. Firm con- 
tracted to sell both its broadcast- 
ing and newspaper properties to 
Bethlehems Globe Publishing Co. 

Last week's FCC action did not 
affect the newspaper part of the 
sale, which has already been fully 
consumated. It was also conceded 
possible that Bethlehems Globe 
would file new station application 
for the emptied facilities. 

In December, according to spokes- 
men for the purchasing company, 
stockholders in Press-Union ex- 
pressed the desire to have the ne- 
gotiations completed within the 
fiscal year, speculating that the 
capital gain tax would then be 
lower than at a future date. 

Since FCC approval could not be 
obtained so instantly, the Bethle- 
hems Globe Publishing Co. entered 
into an agreement with Press- 
Union whereby the latter tendered 
"irrevocable proxies" to Bethle- 
hems Globe while actually retaining 
physical control, purchasers said. 

Subsequently, the application 
was filed with FCC for transfer ap- 
proval and the Commission under 
date of March 7 notified the li- 
censee that such grant would not 
be considered until there was a 
revestment of the majority of the 
stock to the named transferors. 

This prompted a March 16 reply 
to the Commission that it was im- 
possible to surrender the stock 
under the circumstances along with 
a request for special temporary 
authority to assume control of the 
station, pending outcome of FCC 
action on the transfer request. 

In its decision last week, the 
Commission concluded that grant 
of the transfer was not in the pub- 
lic interest; that the FCC "inability 
to reach such a conclusion stemmed 
from its determination that, as 

noted in the letter (of March 7), 
control of the licensee had already 
passed, without prior Commission 
consent and thus illegally, to the 
transferee." The FCC went on to 

"In view of your statement that the 
directed revestment will not be made, 
and the consequent continuation of the 
illegal operation of the station in vio- 
lation of Sec. 301 of the Communica- 
tions Act, you are directed to cease 
immediately the operation of WBAB 
and WBAB-FM. 

". . . Although the Commission 
would normally, under the present cir- 
cumstances, issue an order revoking 
the license and permit for the stations, 
your statements as to the surrender 
of such authorization renders the in- 
stitution of such proceedings unneces- 

Spokesmen for Press-Union and 
Bethlehems Globe maintained that 
actual control of the station had 
never left the licensee, despite the 
proxies; and that at no time had 
representatives or personnel of the 
purchasing company had anything 
to do with operation of the stations. 

It was also maintained that in 
the past it had been the practice of 
the Commission to be most con- 
cerned as to who had "actual con- 
trol" of an outlet. 

censed who can be relied upon to 
operate in the public interest, and 
not engage in monopolistic prac- 

In essence, the Commission said 
it would consider violations of fed- 
eral laws not to impose penalties 
on the violators but to aid the Com- 
mission in determining the charac- 
ter of applicants. 

"Violations of federal laws, 
whether deliberate or inadvertent, 
raise sufficient question regarding 
character to merit further exam- 
ination," the report said. "While 
this question as to character may 
be overcome by countervailing cir- 
cumstances, nevertheless, in every 
case, the Commission must view 
with concern the unlawful conduct 
of any applicant who is seeking 
authority to operate radio facilities 
as a trustee for the public." 

The Commission added that it 
was "irrelevant" whether the "find- 
ing of violation is in a civil or crim- 
inal case." 

"In either case," the report said, 
"it is the conduct of the applicant 
and not the type of suit brought 
that is important." 

SCOTUS on Anti-Trust 

The FCC report, issued last 
Thursday, stemmed from a 194S 
Supreme Court decision that held 
major motion picture companies 
were violating anti-trust laws be- 
cause of their control over both 
production and distribution of films. 

Among those whose applications 
before the FCC have either been 
held in abeyance or acted upon 
conditionally pending the Commis- 
sion's definition of a policy such as 
that issued last week are Para- 
mount Pictures, Allen B. DuMont 
Labs Inc., which the FCC has ten- 
tatively held is controlled by Para- 
mount through a 29% stock owner- 
ship, Schine Chain Theatres, which 
owns WPTR Albany; 20th Century- 

Fox Film Corp., Westinghouse Elec- 
tric Corp. and General Electric 

The Commission received briefs 
and heard oral arguments from in- 
terested parties on the question of 
adopting a general policy last 
April. The policy issued last week 
will be invoked as a guide in mak- 
ing case-by-case determinations of 
the pending applications, FCC said. 

The Commission made no bones 
about its intense concern with the 
cases involving motion picture in- 

"Much of the argument in this 
proceeding related to the major 
motion picture companies who have 
violated the anti-trust laws over a 
period of years in the motion pic- 
ture field," the report said. "It is 
obvious . . . that violation of the 
anti-trust laws by the motion pic- 
ture companies is a matter that the 
Commission must consider carefully 
in determining the qualifications of 
these companies to operate in the 
public interest." 

Another question regarding mo- 
vie firms that the Commission will 
consider is their reported withhold- 
ing of important films from tele- 
vision use and their restriction of 
television performances by talent 
under contract to them. 

"We express no opinion at this 
time as to whether such practices 
are or are not in violation of the 
anti-trust laws," FCC said. "We do 
desire, however, to point out that 
whether or not these practices are 
a violation of any law they are 
considered by the Commission to 
be relevant in determining the 
qualifications of applicants utiliz- 
ing such practices." 

FCC pointed out that motion pic- 
ture companies and telecasters had 
a common purpose — to acquire the 
best available motion picture films 
and the best available talent and 
scripts. This constitutes a conflict 
of interests that the Commission 
feared would be resolved in favor 
of the motion picture company in 
any instance where that company 
owned a television station, particu- 
(Continued on page 69) 


P&G Leads on Networks 

JANUARY 1951 saw Procter & 
Gamble maintain its leadership 
among all radio network advertis- 
ers by spending $1,623,300 in gross 
billings to promote its products, ac- 
cording to tabulations based on 
Publishers Information Bureau 
figures released to Broadcasting 
• Telecasting. 

American Home Products was 
the second highest advertiser dur- 
(Continued on page 93) 


FOR JAN. 1951 

1. Procter & Gamble $1,623,300 

2. American Home Products Corps 763,569 

3. lever Bros 742,742 

4. General Foods 734,845 

5. Sterling Drug 659,300 

6. General Mills 630,434 

7. Miles Labs 585,635 

8. Gillette Safety Razor Corp . . 480,427 

9. Liggett & Myers 464,559 

10. Colgate-Palmolive-Peet Co. . . 429,667 



Agriculture & Farming Allis-Chalmers Mfg. Corp $33,486 

Apparel, Footwear & Acces Frank H. Lee Co 47,568 

Automotive, Automotive Acces. & Equip General Motors 145,769 

Aviation, Aviation Acces. & Equip 

Beer, Wine & Liquor Pabst Sales Corp 132,566 

Bldg. Materials, Equip Johns-Manville Corp 112,528 

Confectionary & Soft Drinks Mars Inc 194,674 

Consumer Services American Telephone & Telegraph 82,215 

Drugs & Remedies Sterling Drug Co 659,300 

Entertainment & Amusements 

Food & Food Products General Foods 709,493 

Gasoline, Lubricants & Other Fuels Standard Oil of Indiana 138,943 


Household Equip. & Supplies Philco Corp 141,738 

Household Furnishings Armstrong Cork Co 35,488 

Industrial Materials U. S. Steel 107,040 

Insurance Prudential Life Insurance Co 123,929 

Jewelry, Optical Goods & Cameras Longines-Whittnaeur Watch Co 100,792 

Office Equip., Writing Supplies & 

Stationery Hall Bros 70,728 

Publishing & Media Doubleday & Co 19,773 

Radios, TV Sets, Phonographs, Musical 

Instruments & Acces RCA 164,335 

Retail Stores & Shops Dr. Hiss Shoe Stores 1,056 

Smoking Materials Liggett & Myers 464,559 

Soaps, Cleansers & Polishes Procter & Gamble 1,077,444 

Sporting Goods & Toys 

Toiletries & Toilet Goods Gillette Safety Razor Co 480,427 

Transportation, Travel & Resorts Assn. of American RR 84,575 

Miscellaneous American Federation of Labor 116,499 



April 2, 1951 

Page 25 


DESPITE recommendation for the 
"immediate" establishment of a 
top government communications 
policy board within the Office of the 
President, indications' are that the 
timetable for implementation of 
such suggestion, if accepted, would 
be rather slow. 

Following formal release last 
Tuesday of the report — compiled 
after more than a year's study by 
the President's temporary Com- 
munications Policy Board [Broad- 
casting ° Telecasting, March 12] 
— White House sources Thursday 

said that the President has not 
studied its content and that it prob- 
ably would be turned over to an 
administrative aide for analysis. 

Dr. John R. Steelman, the As- 
sistant to the President, has in the 
past handled such matters relating 
to establishment of like govern- 
ment units. 

Further, it is pointed out that 
there is no need for legislation to 
set up such a body since it would be 
an extension of the authority 
outlined in Sec. 606 of the Com- 
munications Act, permitting the 


To Communications Board's 
Policy Recommendations 

among government agencies for 
allocation of frequencies in the 

2. That the recommendations tend 
toward further executive authority 
over the allocation of broadcast 

3. That the creation of a three- 
man advisory board would not stem 
the waste of the nation's resources 
of frequencies. Duplication would 
still exist and the scrambled situa- 
tion remain unremedied, the critics 

4. That while the report is an 
excellent "historical" recap of the 
problem it does not attempt a so- 


LITTLE enthusiasm was expressed in Congressional quarters last week 
over the contents of the report of the President's Temporary Communi- 
cations Policy Board. 

This initial icy reception was indicated by Senate Commerce Com- 
mittee Chairman Ed C. Johnson 
(D-Col.). The radio-minded Sena- 
tor expressed surprise at the ap- 
parent absence of concrete legisla- 
tive proposals. Whether further 
committee study of the broad- 
scoped report will bear less heavily 
was a moot question. 

Another interested legislator is 
Senate Majority Leader Ernest W. 
McFarland (D-Ariz.). The chair- 
man of the Senate Commerce radio 
subcommittee last December had 
urged the temporary board to rec- 
ommend the appointment of "an 
Assistant Secretary of State for 
Communications" [Broadcasting • 
Telecasting, Dec. 4, 1950]. The 
Majority Leader had initiated in 
the 81st Congress a Senate subcom- 
mittee study similar to the Presi- 
dential board's just prior to the 
latter's creation. Sen. McFarland 
was unavailable for comment. 

Sen. Johnson's position hints of 
extensive groundwork within his 
committee, or by Sen. McFarland's 
radio group, with a view toward 
proposing legislation. The Colo- 
radan has long guarded the prerog- 
ative of Congressional authority 
over the FCC with zealous fervor. 
President to Comment 

However, any action contem- 
plated by the Senate group would 
be predicated on how the President 
implements the report's recommen- 
dations. As written, the report 
would seem to envision the creation 
of a permanent advisory board 
within the executive office of the 
President, thus alleviating neces- 
sity for Congressional action. 

Sen. Johnson was of the opinion 
that the report failed to absolve 
what he believes to be a funda- 
mental division or "dual" responsi- 
bility within the framework of FCC 
and the Interdepartmental Radio 
Advisory Commission (IRAC). 

Although final conclusions were 
not yet crystallized in Congression- 
al thinking, critics were traveling 
along this path: 

1. That the report failed to rec- 
ommend legislative action which 
would remedy the tug-of-war 

Page 26 • April 2, 1951 

President to take over civilian tele- 
communications facilities, both 
wire and radio, for emergency and 
war purposes. Also, as cited in the 
report, "Sec. 305 of the Act spe- 
cifically gives the President power 
to assign radio frequencies to gov- 
ernment stations, and specifically 
exempts government stations from 
the licensing and other regulatory 
powers of the Commission, when 
they are operating as such." 

The suggested board would, in 
cooperation with the FCC, regulate 
the division of spectrum space 
among government and non-gov- 
ernment users. 

In offering its solution for 
"remedial steps" in telecommuni- 
cations, the board report urged 
prompt action, saying, in part: 

We recommend the immediate estab- 
lishment in the Executive Office of the 
President of a three-man telecommuni- 
cations advisory board served by a 
small, highly qualified staff to advise 
and assist the President in the dis- 
charge of his responsibilities in the 
telecommunications field. Its task would 
include formulating and recommending 
broad national policies in this field, and 
giving advice and assistance in the 
formulation of policies and positions 
for international telecommunications 

* * * Another closely related and 
important function of the board will 
be to establish and maintain effective 
working relationships with the FCC 
for the informal solution of those joint 
questions of frequency allocations 
which will inevitably come up under 
our system of dual control over the 
spectrum. . . . 

* * * We recommend that the In- 
terdepartmental Radio Advisory Com- 
mittee should also continue much as 
it is now. . . . IRAC recommendations 
should be made to the Telecommuni- 
cations Advisory Board for authentica- 

President Studies 

* * * we recommend that no changes 
be made at this time in the powers 
and duties of the FCC. . . . The Com- 
mission's efforts to organize itself as 
recommended by the Hoover Commis- 
sion should be pressed. . . . 

* * * We do, however, think that 
the FCC should have more funds and 
a stronger staff to keep up with engi- 
neering and economic developments. 

The report appends one alterna- 
tive as "a last possible resort in 
the management of our communi- 
cations resources" — creation by 
Congress of a board to assign fre- 
quencies to both government and 
civilian users. It was further 
stated that creation of such a board 
"would mean a fundamental change 
in the Communications Act" and 
would "involve, we believe, serious 
conflicts with the proper exercise 
of the executive function of the 

Single Head Possible 

The report, while stating prefer- 
ence for a three-man body, recog- 
nized "the possibility of appointing 
one man, a telecommunications ad- 
visor, to exercise the functions of 
the proposed board." 

Speculation as to the makeup of 
a board had already mentioned 
such names as FCC Chairman 
Wayne Coy as a prospect to head 
the group; FCC Comr. E. M. 
Webster, an old hand at govern- 
ment allocations; and a third mem- 
ber who might be an active or 
retired Army or Navy communica- 
tions expert. 

The name of E. K. Jett, vice 
president of the Baltimore Sun- 
papers and its TV operation 
(Continued on page 59) 

To Hold FCC Bill 

IN A SUDDEN maneuver, Sen. Ed 
C. Johnson (D-Col.) last Wednes- 
day entered a bid in the Senate for 
jurisdiction over legislation which 
would give the FCC Chairman 
sweeping administrative powers 
[Broadcasting ° Telecasting, 
March 26]. 

Sen. Johnson's objection to the 
bill's apparent intent was reported 
exclusively in the March 26 issue 
of Broadcasting • Telecasting. 

The radio-active chairman of the 
Senate Commerce Committee has 
introduced a bill (S 1218) similar 
in content to legislation (S 1139) 
dropped in the Senate hopper a 
fortnight ago. 

Accompanying this action, it 
was understood Sen. Johnson sent a 
letter to the chairman of the Senate 
Executive Expenditures Committee 
explaining his opposition to the 
reorganization measure. The latter 
is the latest expression of the so- 
called Hoover Commission. 

Sen. John L. McClellan (D-Ark.) 
is chairman of the expenditures 
group. He also is sponsor of S 

Sen. Johnson's chief objection to 
the legislation centers on the 

breadth and related concentration 
of powers which the plan would 
vest in the Chairman in compari- 
son with those of other Commis- 

He has also expressed himself 
that such a change in administra- 
tive and executive functions would 
usurp Congressional authority by 
placing the FCC more fully under 
the direction of the executive 
branch of the government. 

Opposition Outlined 

A fortnight ago, Sen. Johnson 
told Broadcasting * Telecasting 
that he would oppose the new legis- 
lation. He had declared that if 
hearings were called by the Mc- 
Clellan committee and if he were 
asked to testify, he would strongly 
state his opposition. Sen. Johnson 
went on to say that if the measure 
should reach the Senate floor with- 
out committee hearing, he would 
join debate and exert whatever 
argument he could muster to defeat 
the measure. 

Affect of the latest maneuver 
would be to place the reorganiza- 
tion plan in the Senate Commerce 
Committee. Thus, the Commerce 
group could rule its fate. 

It was Sen. Johnson last year 
who introduced a resolution op- 
posing the President's FCC reor- 
ganization plan. He was upheld in 
a Senate vote thus defeating Mr. 
Truman's proposal. 

The new measure is more broad 
in scope than the Truman plan of 
1950. Generally the bill, and its 
companion measure in the House 
(HR 3307), would: 

9 Transfer the executive and 
administrative functions of the 
FCC to the Chairman. 

# Give the Chairman jurisdic- 
tion over the appointment and as- 
signment of personnel in the im- 
mediate offices of the Commis- 

© Permit the President to re- 
move any member of the Commis- 
sion from office for "inefficiency, 
neglect of duty, or malfeasance in 

® Spell out that at the end of 
a Commissioner's term, he could 
continue to serve until his suc- 
cessor is appointed and "qualified." 

Under the new reorganization 
plan, it has been pointed out, the 
Chairman would have power over 
the "execution of FCC policies." 

BROADCASTING • Telecasting) 

GOVERNMENT group explained emergency operating program to nation's 
broadcasters last Monday. 

Left Photo: (I to r) FCC Comr. George S. Sterling; FCC Chairman Wayne 

Coy; Maj. Gen. Francis L. Ankenbrandt, USAF, representing Defense Dept. 

Right Photo: FCC Engineering Dept. contingent: (I to r) Ralph J. Renton; 
Curtis B. Plummer, chief engineer; Robert Linx. 


Broadcasters Urge Advisory Unit 

FCC last week outlined the alert- 
operational phases of radio and 
television broadcasting in a war 
emergency under a plan formulat- 
ed by its own study group but still 
subject to final approval of the 
Commission and the Dept. of De- 

The proposal was blueprinted to 
nearly 1,000 licensees and legal and 
consulting engineer representa- 
tives, who were summoned to 
Washington on relatively short 
notice at the FCC's request. 

Numerous broadcasters who at- 
tended the "restricted" session, 
held last Monday at the Commerce 
Dept.'s Interdepartmental Audi- 
torium, found it difficult to reconcile 
the implied "urgency" of the high- 
ly-classified meeting with the re- 
velations detailed to them in a 
restricted document and by FCC 
staff members at the apparent in- 
itiative of the Air Force. 

Additionally, many licensees in- 
dicated they would withhold com- 
ments on the controversial plan 
pending a more representative 
membership on some advisory com- 
mittee which they felt should be 
called in to consult with the Com- 
mission before a plan is ultimately 

Welcome Suggestions 

In the face of obvious confusion 
as to the necessity for calling such 
a meeting — particularly in view 
of the fact that a similar briefing 
session will be held at the NAB 
convention April 16 — FCC staff 
members were quick to welcome 
broadcasters' suggestions — either 
on the plan itself, or on the pos- 
sibility of forming a new industry 
advisory committee (largely tech- 
nical and more nationally repre- 
sentative ) . 

FCC authorities stressed that the 
plan is the end product of months 
of study by government-industry 
groups — a proposal drawn by its 
engineering study groun which, it 
was strongly felt, would have the 
tacit approval of the full Commis- 
sion and military authorities. 

FCC officials submitted the plan 
as a "preview" of actual operating 
procedure which they indicated 
would later be implemented 
through a Board of War Com- 

munications similar to that cre- 
ated during World War II. In 
submitting the proposal, the study 
group rejected other operational 
plans as impractical. 

Staff members conceded that, 
while they could not speak for top- 
level Commission members, they 
would attempt to get additional in- 
formation and data from radio-TV 
licensees. In the meantime an 
"interim" plan has been completed 
for possible use pending approval 
of the blueprint presented last 

Commission authorities placed 
last week's "emergency" session 
entirely "off-the-record" in the 
interest of security. But it can be 
reported without breaching security 
that the proposal embodies pro- 
visions for taking certain stations 
off the air in the event of im- 
minent air attack, and permitting 

EMERGENCY station operation plan 
was described last Monday at FCC 
mobilization meeting in Washington, 
with some 1,000 broadcasters present. 

Top photo (I to r in foreground): 
Louis Kleinklaus, WQXR New York; 
Edmund Waller, WATR Waterbury, 
Conn.; Robert Crager, WWCO Water- 
bury, Conn.; Robert J. Sinnett, WHBF- 
TV Rock Island, III.; Charles F. 
Quentin, KRNT Des Moines. 

Second from top: Larry Mennitt, 
WVCG Coral Gables, Fla.; Lester 
Gould, WJNC Jacksonville, N. C; 
M. C. Scott, WIOD Miami; C. F. 
Dougherty, WSB Atlanta; Ben Aker- 
man, WGST Atlanta. 

Third from top: Eliot C. Lovett, 
attorney; Campbell Arnoux, John 
Peffer, WTAR-AM-FM-TV Norfolk, 
Va.; Roger Page Jr., Ted Leeper, 
WAAA Winston-Salem, N. C. 

Fourth from top: Arthur Gates Jr., 
WYVE Wytheville, Va.; Ralph D. Ep- 
person, WPAQ Mount Airy, N. C; 
Dr. A. M. Gates, WYVE; Wilfred 
Fisher, WMTC Vancleve, Ky.; Ray- 
mond F. Guy, NBC. 

Bottom: Hoyt Wooten, WREC 
Memphis; Harry H. Carman, WGBB 
Freeport, Long Island; Frank W. Har- 
vey, WMAL Washington; Dwight A. 
Myer, Westinghouse Radio Stations; 
Kenneth H. Berkeley, WMAL. 

others to continue operation pro- 
viding they elect to participate in 
the plan and effect certain tech- 
nical modifications in equipment. 

Aside from welcoming broad- 
casters' recommendations, FCC 

authorities have urged them to set 
up committees in each city as clear- 
inghouses to consult with FCC field 
engineers when the occasion should 
rise. Additionally, instructions 
( Continued on page 69 ) 




For Convention 

NARTB (NAB) last week added 
more polish and sparkle to its pro- 
posed Chicago convention agenda, 
accenting mobilization, sports and 
television's increasingly prominent 
role in the nation's economy and de- 
fense effort. 

The association rounded out a 
schedule of topics and speakers 
which is certain to appeal to con- 
vention delegates, as well as other 
segments of industry not included 
in NARTB membership. 

At the same time it was negotiat- 
ing for a top-flight government 
agency official to address the Thurs- 
day Television Day luncheon, thus 
rounding out a slate of key speak- 
ers that already includes Gen. Omar 
Bradley, chairman of the Joint 
Chiefs of Staff, and FCC Chairman 
Wayne Coy. They will address 
luncheon sessions Tuesday and 
Wednesday, April 17, 18, respec- 

tively [Broadcasting • Telecast- 
ing, March 26]. 

Further planning covers panels 
for the mobilization rally, which 
will precede NARTB convention 
activities on Monday morning, and 
sports for both radio and TV ses- 

The mobilization phase will kick- 
off at 9:30 a.m. with a military- 
FCC roundtable under the chair- 
manship of John DeWitt Jr., WSM 
Nashville. Other participants will 
be Calvin Smith, KFAC Los An- 
geles, and William C. Grove, KFBC 
Cheyenne, Wyo., as well as FCC 
Chief Engineer Curtis Plummer 
and NARTB Engineering Director 
Neal McNaughten. Two other pan- 
els (at 10:30 and 11:30 a.m.) will 
be devoted to "Manpower and the 
Emergency" (covering reservists, 
etc.) and "Mobilization and Broad- 
casting" (touching on station pro- 

NARTB Committee 


WITH TIME fast running out before the 29th annual convention of 
NARTB (NAB), the association's Presidential Committee last week 
resumed its screening of a heavy list of candidates for the choice post- 

but with little apparent progress. 
NARTB yesterday (Sunday). 

While it was known that the 
group had pruned down the avail- 
abilities considerably — the original 
list bore some 60 possibilities — 
hopes grew dimmer that it would 
hire a president and arrange an 
adjusted salary for Justin Miller, 
who is slated to assume the board 
chairmanship, until at least just 
prior to the convention, April 15-19 
— if indeed then. 

Judge Miller is expected to for- 
mally step down at the Chicago 
meeting and turn the reins over to 
his successor if the Presidential 
Committee has come up with a 
choice by that time. 

Two Approached 

The eight-man group met in 
Washington l?st Monday and 
Tuesday, and some members re- 
sumed screening later in the week 
by telephone in New York. At least 
two of those mentioned previously 
as Presidential timber were ap- 
proached and sounded out, though 
no offer was made, it was under- 
stood. No further meetings were 
scheduled before the convention 
gets underway, although it was 
held likely that individual mem- 
bers may continue to sound out pos- 
sibilities, by telephone pnd mail. 

In any event at Least half-dozen 
top candidates still were being con- 
sidered at week's end from a rep- 
resentative list of industry and 
government fields [Broadcasting 
• Telecasting, March 26, 12]. 

Speculation centered chiefly on 
these personalities: Byron Price, 
assistant secretary general, United 
Nations; Eugene Thomas, WOR 
New York; Frank White, MBS 
president; William B. Ryan, BAB; 

The association officially became 


Joseph McDonald, ABC vice pres- 
ident; Frank Pellegrin, H-R Rep- 
resentatives; Robert K. Richards, 
NARTB public affairs director; 
(Continued on page 60) 

Name of Andrew H. Berding, 
newly appointed public information 
chief of the Office of Defense Mo- 
bilization, was added last week to 
the list of speakers. Others will 
include Clem Randau, executive 
director, Civil Defense Administra- 
tion, and one other CDA represen- 
tative — either Col. William Talbot, 
communications director, or Rob- 
ert Burton, consultant. The Adver- 
tising Council also will be repre- 

The communications specialist is 
expected to spell Mr. Randau on 
some of the controversial and trou- 
blesome questions which broadcast- 
ers are sure to fire at CDA — most 
of them of a technical nature and 
bearing directly on FCC's proposed 
plan for emergency broadcast oper- 
ation (see story page 27). They 
probably will be asked CDA's role 
on the state and community levels. 

Commenting on the technical 
agenda, Mr. McNaughten stated 
that engineering delegates are 
strongly urged to attend the mobili- 
zation session, which is designed as 
a lollowup to the FCC security 
meet last Monday in Washington. 
Of major interest will be a review 
of that meeting and disclosure of 
subsequent developments. 

't he meeting will be open to all 
industry representatives and will 
not be confined to NARTB mem- 
bers, it was emphasized. 

Radio and television engineers 
will offer numerous technical pa- 

pers during the fifth annual Engi- 
neering Conference, to be held con- 
currently with the association's 
29th convention [Broadcasting • 
Telecasting, March 26]. 

Sports will command attention 
during radio sessions on Tuesday 
(April 17), 2-5 p.m. While the 
agenda was incomplete last week, 
the whole baseball picture will get 
a thorough airing, particularly 
with respect to industry-league co- 
operation in the coming season 
through NARTB and Radio-Tele- 
vision Mfrs. Assn. projects de- 
signed to promote actual attend- 
ance at games. George Trautman 
and Matty Brescia of the National 
Assn. of Professional Baseball 
Leagues are expected to attend. 

Labor Session 

The Labor-Management Rela- 
tions session is set for Tuesday, 2-5 
p.m., with James D. Shouse, Cros- 
ley Broadcasting Corp., as chair- 
man. Sitting in will be Harold 
Essex, WSJS Winston-Salem, N. C, 
and Kenyon Brown, KWFT Wich- 
ita Falls. Participants were an- 
nounced fortnight ago. 

Thursday will be "television day" 
at the convention, with Harold 
Hough, WBAP-TV Fort Worth, 
and Robert Swezey, WDSU New 
Orleans, co-presiding. 

Tom Hamilton, athletic director 
of the U. of Pittsburgh and chair- 
man of the TV Steering Committee 
of the National Collegiate Ath- 
letic Assn., is certain to command 
the unflagging interest of dele- 
( Continued on page 60) 


Abrahams Lauds 

HIGH TRIBUTE to radio as a 
sales medium was paid by Howard 
P. Abrahams, manager of sales 
promotion division, visual mer- 
chandising group, National Retail 
Dry Goods Assn., in an address 
prepared for delivery Saturday be- 

fore the Eastern Conference of 
Women's Advertising Clubs in 

"Radio for retailers has reached 
the stage where there has been 
enough use as a retail medium for 
radio people and retailers to study 

TO INTRODUCE Sun-Filled concentrated orange juice. Juice Industries Div. 
of Clinton Foods, Dunedin, Fla., bought a quarter-hour segment of WTAM 
Cleveland's Tom Haley morning show on a 26-week basis. Going over last- 
minute plans are (I to r) Clem Scerback, WTAM press-promotion manager; 
Eugene R. Myers, sales manager; Mr. Haley and Michael Beck, sales man- 
ager. Cottage Creamery Co., which distributes Sun-Filled. 

these successes and adapt them," 
Mr. Abrahams said. 

"The trouble with radio is that 
radio salesmen originally sold ra- 
dio to retailers as a supplementary 
medium or as an institutional de- 
vice instead of a means of selling 
actual merchandise through the 
procedure of giving merchandise 
information. But we have seen an 
awakening. Today we have many 
case histories which indicate suc- 
cessful results." 

Mr. Abrahams also is scheduled 
to address the Radio Executives 
Club of Boston this Wednesday, 
speaking on "You Have to Help 
Retailers to Sell Them," according 
to an announcement by Harold E. 
Fellows, WEEI Boston", REC presi- 
dent. He will speak at a luncheon 
meeting at the Hotel Touraine. 

Addressing himself to the "high 
cost of advertising," Mr. Abra- 
hams in his Washington speech 
pointed out that a study by the 
Production Club of Baltimore had 
revealed a production cost increase 
of 47% over 1946. 

There are three- measures for 
combating it, he suggested: 

"Increase advertising budgets so 
we can buy more customers. This 
(Continued on page 92) 

Page 28 • April 2, 1951 

BROADCASTING • Telecasting 


FCC Would Ban Transmission 

TRANSMISSION by radio, TV or 
press of "basic gambling- informa- 
tion" — bets, odds and prices paid 
— about any sporting event would 
be made a federal crime according 
to FCC's renewed recommendations 
last week to the Senate Crime In- 
vestigating Committee (see story 
page 57). 

"Such data is of use only to 
those interested in gambling," FCC 
Chairman Wayne Coy testified 
Monday before the investigatory 
group headed by Sen. Estes Ke- 
fauver (D-Tenn. ). 

He asserted, "I believe that a 
flat prohibition of its transmission 
in interstate commerce is both 
justified and necessary to curb 
the interstate gambling operations 
which this committee has found to 

Reaffirming recommendations he 
made a year ago respecting the 
control of interstate transmission 
of information which aids illegal 
gambling, Chairman Coy assured 
the Kefauver group the FCC plan 
would "permit the transmission of 
all information concerning all 
sporting events except for bets and 
wagers and betting odds and prices 

He thus denied reports the FCC 
proposal could soon stifle nearly 
all sports broadcasting and report- 

Closed Session 

Meanwhile, following a closed 
executive session with Chairman 
Coy late Monday, Committee Chair- 
man Kefauver announced: "The 
Committee took cognizance of the 
report of the [FCC] examiner in 
connection with the renewal of li- 
cense (sic) [assignment of con- 
struction permit] of the radio sta- 
tion in Miami, Fla. [WMIE], 
which is owned by Mr. McBride 
[Arthur B.]. The Committee feels 
that the examiner did not read or 
did not take cognizance of the 
matters brought out in the hear- 
ings of the committee in Chicago, 
Cleveland and in Miami, with ref- 
erence to possible connections of 
the ownership of that station, and 
has . . . authorized the chairman 
[Kefauver] to file with the Chair- 
man of the FCC a protest against 
the issuance of the license until 
the full facts in connection with 
the matters brought out in the 
hearing in the cities above referred 
to have been considered by the full 

"And the Committee entertains 
serious doubts," Sen. Kefauver 
continued, "in view of the facts 
brought out in the hearings as to 
whether the FCC, pursuant to the 
mandate given them by Congress, 
will see fit to renew the license. In 
any event, we want to make cer- 
tain that they see the full hearing 
report of this Committee." 

The disputed FCC initial deci- 
sion is that of Hearing Examiner 
Leo Resnick, issued a fortnight 
ago, which recommended approval 

to assignment of the construction 
permit of WMIE from Lincoln Op- 
erating Co. as trustee for Sun 
Coast Broadcasting Corp. to Sun 
Coast itself [Broadcasting • Tele- 
casting, March 26, 19]. Sun Coast 
is chiefly owned by Mr. McBride 
and his Cleveland business asso- 
ciate, Daniel Sherby. They also are 
part owners of WINK Fort Myers, 

The FCC examiner stated that 
on the basis of the Commission's 
hearing record he could find no 
evidence respecting the reputation 
of Mr. McBride or his past owner- 
ship and operation of Continental 
Press, national racing news serv- 
ice, to disqualify him from being a 
stockholder in a radio station. 

In fact, Mr. McBride was highly 
praised by the 13 Cleveland lead- 
ers who testified, the examiner 
pointed out. 

The examiner also said the rec- 
ord produced no evidence to show 
that Continental Press has, or is, 
operating in violation of any law. 

Second Report 

The initial decision noted the 
Senate committee's "second inter- 
im report" was issued after the 
closing of the FCC record and in- 
dicated it could not properly be 
considered in the decision since it 
was "outside" the record. 

The second interim report in 
part charged Continental Press is 
not controlled by Edward McBride, 
sole owner of the service and son 
of Arthur B., nor by Thomas Kelly, 
Continental Press manager and 
brother-in-law of Arthur B. Mc- 

NEGOTIATIONS for acquisition 
of partial or controlling interest in 
ABC by the International Tele- 
phone & Telegraph Corp. were in 
progress last week, with the asking 
price reported in the neighborhood 
of $30 million for outright sale 
and with no agreement apparently 
in sight. 

ABC officials refused to comment, 
but an IT&T statement approved 
by Board Chairman Sosthenes Behn 
said "conversations have been held 
and are continuing on an explora- 
tory basis." 

The conversations were being 
conducted at top level — between 
ABC Board Chairman Edward J. 
Noble and Col. Behn — and were un- 
derstood to have been in progress 
intermittently for several months. 

IT&T, with an excellent cash po- 
sition, was reported to have ini- 
tiated the discussions with ABC — 
about which rumors of sale have 
flown thick in recent years. 

The tone of the discussions thus 
far, it was understood, has been on 
the basis of IT&T's acquisition of 
an interest — minority or control- 
ling — either by purchase or by an 

Chairman Coy testifies before the 
crime committee. Photo taken from 
WTOP-CBS Washington telecast. 

Bride, "but by the gangsters who 
constitute the Capone syndicate." 

King's County (N. Y.) Judge 
Samuel Leibowitz, testifying be- 
fore the Kefauver committee Mon- 
day afternoon, related efforts of 
"underworld agents" to sabotage 
the Greater Miami Crime Commis- 
sion by word-of-mouth smear tac- 
tics, printed circulars and other 

"They also went on the radio," 
commented Sen. Lester C. Hunt 

"Yes, on one station, Senator, 
but not the others," Judge Leibo- 
witz replied, explaining "that was 
the station controlled by the gang- 
ster element." 

He added the officials of the 
crime commission "went out and 
battled over the greatest of odds, 
and every Saturday night on the 
radio, on a combined radio net- 
work, with the exception of this 
one station, they told the story of 

interchange of stock. 

Mr. Noble, 53% stockholder in 
the network, was said to be in- 
clined to sell only on the basis of 
100% of the stock, rather than 
merely his own interest, in order 
that minority stockholders would 
benefit on the same terms. 

He is not believed to be pushing 
for a sale, but willing to sell if 
equitable terms can be reached. 

Mr. Noble more than two years 
ago turned down, after protracted 
discussions, an offer by 20th Cen- 
tury-Fox which was reported to 
exceed $20 million gross [Broad- 
casting • Telecasting, Dec. 6, 
1948]. He was understood to be 
seeking about $25 million at that 

Raise Price 

The strengthening of ABC's tel- 
evision position since then, it was 
felt, would raise Mr. Noble's asking 
price today well above the $25 mil- 
lion figure of 1948. For ABC owns 
five TV stations in top markets — 
Chicago, KGO-TV San Francisco, 
KECA-TV Los Angeles and 
WXYZ-TV Detroit— and their suc- 

gangsterism, and what it meant to 
the people of Miami." 

Chairman Coy pointed out that 
while appearing a year ago before 
the Kefauver group primarily to 
give "some background material in 
connection with the operation of 
Continental Press Service," he also 
had suggested for the committee's 
consideration "two basic ap- 
proaches to the problem of coping 
with the interstate transmission 
of gambling information." 

The first approach, he indicated, 
was his legislative proposal to the 
Senate Interstate & Foreign Com- 
merce Committee, then holding 
hearings on the Justice Dept. bill 
(S 3358) to ban interstate trans- 
mission of gambling data [Broad- 
castinc • Telecasting, May 1, 1950]. 
This is the proposal he renewed 
before the Kefauver group last 
week, i.e., to make transmission of 
bets, odds or prices paid a crime. 

Another Approach 

The second approach, Chairman 
Coy indicated, was his suggestion 
the committee "investigate the 
possibility that Continental Press 
Service has been violating the fed- 
eral anti-trust laws" [Broadcast- 
ing • Telecasting, June 26, 1950]. 

As to the Kefauver committee's 
proposal that FCC license on a 
yearly, renewable basis, the inter- 
state distributors of horse and dog 
racing news to assue the data 
would not aid gambling, Chairman 
Coy contended an impossible ad- 
ministrative burden would befall 

He further pointed out FCC can- 
not by law license organizations 
which merely lease common car- 
rier facilities, although the latter 
are under FCC control. He ex- 

( Continued on page 60) 

cess is given much of the credit 
for swinging ABC's overall oper- 
ations into the profit column in 
1950 after a net loss in 1949 (see 
story page 55). 

In addition to the five TV sta- 
tions, ABC owns AM and FM out- 
lets in the same markets. WJZ and 
WENR are 1-A clear channel sta- 
tions operating with 50, WENR 
sharing time with WLS Chicago. 
KGO is a 1-B clear channel oper- 
ation with 50 kw, and KECA and 
WXYZ are regionals using 5 kw. 

IT&T's cash position was bol- 
stered by its recent disposition of 
its European operating companies, 
including the Spanish telephone 
system, which altogether was un- 
derstood to have yielded the com- 
pany a net return of about $80 mil- 

In addition to the 20th Centui - y- 
Fox negotiations of two years ago, 
there have been recurrent reports 
of other attempts to purchase the 
network, the most recent involving- 
Paramount Pictures. Prior to the 
20th Century-Fox talks, tentative 
discussions reportedly were held 
with Warner Bros. Pictures. 

ABC OWNERSHIP IT&T Negotiations Underway 

BROADCASTING • Telecasting 

April 2, 1951 • Page 29 

Rear-Guard Attack 

( Continued from page 23) 

of the changes brought about by 

A special radio-television meet- 
ing was held Thursday afternoon 
but it was a closed session for ANA 
members only. Here the advertis- 
ers heard the story of the second 
study from Walter Lantz, adver- 
tising manager of Bristol-Myers 
Co. Discussion of the report by 
members had been planned but 
time prevented. Three speakers dis- 
cussed aspects of TV advertising. 

One year ago, in this same moun- 
tain resort, ANA had turned its 
guns on radio. At that time, how- 
ever, the program included such 
radio spokesmen as Niles Tram- 
mell, NBC board chairman, and 
Frank Stanton, CBS president. 
They were not present this year. 
A high ANA officials indicated the 
networks did not wish to take part 
in last week's convention discus- 

Summarizes Report 
Mr. Lantz summarized the 
ANA's newest report on radio 
time values on behalf of the Ra- 
dio-TV Steering Committee. He 
pointed out that "significant and 
continued declines in the average 
ratings for CBS- and NBC-spon- 
sored evening programs occurred 
between the autumn of 1949 and 
the same period in 1950, with cor- 
responding increases claimed in 
cost per thousand homes reached," 
as shown by the ANA study. 

After the radio-TV meeting, 
ANA held a conference with news- 
men, who were not admitted to the 
closed session. At this conference 
advertising executives of three ma- 
jor national radio buyers were 
questioned on the report. 

In each case the advertisers ex- 
plained they spoke purely as indi- 


ment for daytime television was 
made last week by James E. Hanna, 
vice president in 
charge of radio- 
television, N. W. 
Ayer & Son, be- 
fore the A N A 
spring meeting. 

Recalling that 
only three years 
ago advertising 
experts predicted 
that women could 
not spare the 
time from house- 
hold chores to sit and look at TV, 
Mr. Hanna said: 

"Gentlemen, I have news for 
you. It appears that the American 
housewife has time to do just about 
anything she wants to do." 

What has happened, Mr. Hanna 
explained, is that women have 
bought so many labor- and time- 
saving devices and products that 
hours have been cut out of the 
former daily household schedules. 

Mr. Hanna 

"And now that we can see so 
clearly that women have the time 
and the desire to watch weekday 
television," Mr. Hanna told the 
advertisers, "you can start selling 
your newer and better time-saving 
products harder than ever — with 
a new, effective channel of commu- 
nication at your disposal." 

Mr. Hanna outlined how the day- 
time TV audience had increased 
since 1941, "the prehistoric era of 
television," when N. W. Ayer 
bought half a dozen football tele- 
casts for Atlantic Refining Co. on 
WPTZ (TV) Philadelphia. There 
were only 700 sets in Philadelphia 
then and no statistics on which of 
them was operating. 

In 1948, the agency accumulated 
research on afternoon baseball 
telecasts showing that from 20 to 
25% of all Philadelphia TV sets 
were in use, and "considerably" 
more than half the audience was 

Since the advent of network day- 
time TV last fall, Mr. Hanna said, 

viduals and not as members of the 
ANA committee. 

George Duram, media director 
of Lever Bros. Co., and chairman 
of the ANA Radio-TV Committee, 
said the report "is merely issued 
for the information of ANA mem- 
bers. Individual advertisers can use 
it as they see fit." He added that 
Lever has cancelled three major 
network shows. 

Lever felt it was not getting 
value for the money spent in radio 
and spread the sum around the 
media field, he said. 

A. N. Halverstadt, Procter & 
Gamble Co., an ANA board mem- 
ber as well as member of the Radio- 
TV group, pointed out that NBC 


Effectiveness Rising, 
Kearney Says 

SALES effectiveness of TV film commercials is increasing as advertisers 
and agencies acquire know-how, but costs also are rising, Don L. Kearney, 
of The Katz Agency, New York, told the Assn. of National Advertisers 
convention at Hot Springs, Va., last Thursday. 

Though it is generally felt that * 

attractive and 
good - humored 
commercials pay 
off better for the 
advertiser, Mr. 
Kearney quoted 
findings of the 
Daniel Starch or- 
ganization, based 
on some 10,000 
interviews. He 
said the Starch 
study showed 
"entertainment and attention-get- 
ting devices per se add little or 
nothing to the selling effectiveness 
of TV commercials. 

"In general the best liked com- 
mercials with little or no dislike are 
low on the effectiveness scale. The 
best selling commercials usually 
have a pattern of above average 
like, a low neutral and a substantial 
dislike. They never forget that the 

Mr. Kearney 

function of a commercial is to sell 

Broadcasting • Telecasting 
and several other trade journals 
were cited by Mr. Kearney as of- 
fering a valuable contribution to 
raising the know-how on films. 

Trend toward shooting of TV 
commercials on 35mm rather than 
16mm film is developing, he said, 
though 58 of the 63 TV markets 
have only 16mm projection equip- 
ment. He declared advertisers and 
agencies have found they get better 
film quality, especially in sound 

Developing and editing can make 
or break the commercial, he re- 
minded. Among economy devices 
mentioned are shooting more than 
one film at a time. 

Mr. Kearney showed a series of 
typical TV film commercials, cover- 
ing a wide range of costs. 

and CBS no longer impose a pen- 
alty for a summer hiatus. "ANA 
has not put on any pressure," he 
said. "Something has happened af- 
fecting the field of radio." 

Mr. Lantz said Bristol-Myers 
has adjusted its use of radio, in- 
cluding shift of Break the Bank 
from night to day. 

E. L. Deckinger, research direc- 
tor of Biow Co., reviewed the con- 
fusion in audience research. He 
spoke at the closed meeting. 

"Everyone complains about rat- 
ings but no one does anything about 
them," he said, paraphrasing Mark 
Twain's weather comment. He told 
about events that led to formation 
of the special test survey commit- 
tee, which issued a report last 
month recommending that NAB 
take the lead in starting a series 
of studies evaluating research 
methods, including field projects. 

Mr. Deckinger, chairman of the 
special survey group, suggested 
ANA members write NAB and 
urge that association "to start the 
ball rolling." He also advised ANA 
to communicate officially with NAB 
(Continued on page 32) 

Hanna Tells ANA 

enough facts have been gathered 
"so we know that women can and 
will watch television during the 
daylight hours if you give them 
good programming." 

For example, he reported, TV 
sets in use in New York from 4 
to 5 p.m. were running about 12 % 
before NBC-TV started the Kate 
Smith daytime hour. 

"By January of this year the 
sets in use had risen to more than 
and the Kate Smith show was 
an unquestioned success in pro- 
ducing daytime audience," he said. 

Detroit Case 

In Detroit, which has three sta- 
tions compared with the seven in 
the New York area, the "Kate 
Smith show built sets in use from 
about 13% in September to 24% 
in January of this year," Mr. 
Hanna said. "The Garry Moore 
show on CBS increased sets in use 
from 8% in September to 15% 
in January." 

In Milwaukee, a one-station mar- 
ket, sets in use were running about 
9% before the Kate Smith show 
began. After the introduction of 
the program the sets in use rose 
to 24, 29 and 33% respectively for 
November, December and January, 
he reported. 

One indication of impact is 
sponsor identification. Mr. Hanna 
pointed out that the average radio 
program does "fairly well" if 40% 
of the audience can correctly iden- 
tify the sponsor. 

In contrast, only four weeks 
after an Ayer client, Sealtest Div. 
of National Dairies, started spon- 
sorship of the Sealtest Big Top on 
CBS-TV, a special survey found 
the show had 85 % sponsor identifi- 
cation, with no mis-identification. 

Mr. Hanna added that an "in- 
teresting gamble" was taken when 
the show was moved from Satur- 
day evening, where it had started 
as a sustainer and built a "very 
large" audience, to the "unproved 
time" of Saturday noon. 

"Already the audience is nearly 
as big on Saturday noon as it had 
been on Saturday evening," he re- 
ported. "And the time cost, of 
course, is only half as great." 

KEY ANA figures at Hot Springs convention (I to r): B. R. Donaldson, adver- 
tising director, Ford Motor Co. and chairman of program committee; Paul B. 
West, ANA president, and Albert Brown, vice president of Best Foods, ANA 

board chairman. 

Page 30 • April 2, 1951 

BROADCASTING • Telecasting 

seven salesmen 
selling 29,000,000 people 
sixty-two hours per week 

Here are radio's most 
consistent salesmen . . . 
early morning entertainers 
who spend a total of 
sixty -two hours each week 
selling scores of products 
to millions of people. 

If your product needs 
a solid sales push in 
these major marketing areas, 
add these gentlemen 
to your sales staff. 
Your nearest NBC Spot Sales 
office has all the details. 

NBC Spot Sales 


1 Skitch Henderson 

WNBC, New York 
6:00-8:30 AM Mon.-Sat. 
Station Audience: 
9,812,128 people 

2 Bill Herson 

WRC, Washington 
6:00-9:30 AM Mon.-Sat. 
Station Audience: 
1,017,994 people 

3 Ed Allen 

WMAQ. Chicago 
5:45-6:15 AM Mon.-Sat. 
Station Audience: 
8,817,526 people 

4 Jay Miltner 

WTAM, Cleveland 
6:45-7:55 AM Mon.-Sat. 
Station Audience: 
3,040,756 people 

5 Earle Pudney 

WGY, Schenectady- 

7:05-9:15 AM Mon.-Fri. 
Station Audience: 

1,455,744 people 

6 Starr Yelland 

KOA, Denver 
6:30-7:00 AM Mon.-Fri. 
6:30-6:45 AM Sat. 
Station Audience: 
1,571,514 people 

7 Clarence Leisure 

KNBC, San Francisco 
8:00-8:30 AM Mon.-Fri. 
Station Audience: 
3,327,342 people 






BROADCASTING • Telecasting 

April 2, 1951 • Page 31 

Effective NEW WAY to buy 
Daytime Radio Coverage: 


Met Net Advantages: 1. Complete day- 
time coverage of central and suburban areas. 
2. Second highest average daytime audience in 
Metropolitan Washington. 3. Simplified buy- 
ing — 5-station coverage with one order, one 
transcription, one invoice. 4. Spots may be 
bought for the same time on each station, or 
staggered. 5. Low rates: ^-min. or time sig- 
nals, $18.24; 1-min., $22.80; 5-min., $36.48 (26- 
time). Complete card on request. 

AM & FM. Arlington, Va. 
780 KC, 1000 W. 

AM & FM. Bethesda, Md. 
1120 KC, 250 W. 

Falls Church, Va. 
1220 KC, 250 W. 

Silver Spring, Md. 
1050 KC, 1000 W. 

Alexandria, Va. 
730 KC, 1000 W. 

* For proof, or complete details, write 
or phone Jack Koste, Indie Sales Inc., 
national representatives, 60 E. 42nd 
St., NYC— MUrray Hill 2-4813; or J. 
Douglas Freeman, Commercial Mana- 
ger, Munsey Bldg., 1329 E St. N. W., 
Washington, D. C.—STerling 1772. 

Rear-Guard Attack 

(Continued from page 30) 

to this effect. ANA and American 
Assn. of Advertising Agencies 
would share directions of such a 
major study, which the committee 
estimated would cost $140,000. 

Don Kearney, assistant sales 
manager for TV, The Katz Agency, 
presented typical techniques and 
costs of TV film commercials (see 
story page 30). 

Samuel G. Barton, president of 
Industrial Surveys Co., told the 
radio-TV session sales of TV-ad- 
vertised brands increase in tele- 
vision homes, on the basis of the 
company's consumer panel. 

American Advertising was urged 
to "defrighten" the American peo- 
ple on present war dangers in an 
address by William L. Laurence, 
science writer of the New York 
Times and only newsman who had 
access to World War II atomic 
bomb developments. 

Howard Chase, assistant for 
public information policy to C. E. 
Wilson, Director of Defense Mobili- 
zation, said the nation stands "at 
the threshold of a magnificent new 
phase of the industrial revolution." 
"Barring the absence of all-out 
war and using the 1950 dollar as 
a measuring stick, by the end of 
1952 we shall have a national in- 
come of around $325 billion," he 
said. "Even after deducting the 
total expense of military require- 
ments during that year we should 
have a civilian or non-defense 
economy of around $275 billion 
per year, about the same as in our 
year of peak civilian production, 

Cites Pending Bills 

George S. McMillan, Bristol- 
Myers Co. vice president and chair- 
man of the ANA Government Re- 
lations Committee, said advertisers 
should be concerned over a number 
of bills now pending in Congress. 
These included: Contract renego- 
tiation law, as affecting admissible 
advertising payments before cal- 
culating profit; Doyle Bill (HR 
2383) to amend Food and Drug Act 
and involving labeling or adver- 
tising promotion; McFarland Bill 
(S 658) and Celer Bill (HR 2948) 
amending the criminal code to ap- 
ply to fraudulent radio advertising; 
Sheppard Bill (HR 10) amending 
Communications Act in relation 
to rebroadcasts of sponsored pro- 
grams; proposed FCC-industry con- 
ference on TV practices including 
triple-spotting, necklines and hor- 
ror shows. 

Other items on the Washington 
scene, he said, include a bill being 
drafted by Rep. Thomas J. Lane 
(D-Mass.) to set up Federal Tele- 
vision Censorship Board; FCC hear- 
ings on TV thawing and education- 
al allocations; new Federal Trade 
Commission policies to settle ad- 
vertising disputes without legal 

Isaac Watlington Digges, at- 
torney, warned that many practices 
of business leaders and their ad- 
vertising agencies are striking at 


Up 10%, ANA Survey Shows 

ADVERTISING budgets for 1951 
will exceed 1950 by 10%, accord- 
ing to a survey of member com- 
panies of the Assn. of National 

Addressing the ANA convention 
at Hot Springs, Va., last Wednes- 
day, Lowell McElroy, ANA vice 
president, said over half the re- 
porting companies (53%) report 
larger advertising expenditures 
than last yea-r, with 35% holding 
1950 levels and only 12% reporting 
a cut from last year. 

Mr. McElroy said the 207 na- 
tional advertisers covered by his 
survey reported some increase in 
budgets was necessary to maintain 
1950 advertising activity because 
of rising costs. 

Five out of six companies indi- 
cated the mobilization program had 
not affected the size of their ad- 
vertising budgets. 

ANA members are still devot- 
ing most of the advertising to 
straight selling copy and plan to 
continue that policy, for the most 
part, according to the survey. 
Whereas 62% of companies devoted 
all their advertising to selling 
copy in 1950, 51% are doing it now 
and 42% expect to follow that 
theme right through 1951. 

Whereas 29% of companies de- 
voted most of their copy to straight 
selling in 1950, 30% are doing it 
now and 34% expect to follow this 
trend through the rest of 1951, the 
survey showed. 

These results indicate there has 
been very little movement toward 
institutional copy of the type used 
to a heavy extent during World 
War II. They show that whereas 
5% of advertisers used about half 
straight-selling copy in 1950, 10% 
are so doing now and 13% expect 
to follow this pattern through the 
remainder of 1951. 

Mr. McElroy said nine compa- 
nies out of 10 reported an increase 
in dollar sales volume in 1950 as 
compared with 1949, with an aver- 
age increase of 17%. One company 
out of four expects severe product 
shortages this year. 

Looking ahead through 1951, he 
found over seven of every 10 com- 
panies expect 1951 sales volume to 
exceed the 1950 level, with two 
out of ten expecting volume to 
be about the same. Of these two, 
product shortages are the main 
factor. Average increase in mem- 
ber company sales is expected to be 
10% over 1950. 

the basic values of advertising it- 
self. He urged "more restraint 
and good citizenship, particularly 
in respect of the new mediums of 
radio and television," suggesting 
that the courts are asserting them- 
selves already without waiting for 
new legislation. At the same time 
he suggested judges should have 
a better understanding of the func- 
tion of advertising and not con- 
demn all advertising because of 
those who abuse it. He added the 
(Continued on page Sh) 

Page 32 • April 2, 1951 

BROADCASTING • Telecasting 

..COVERAGE, .there's no substitute for, 

The Southwest is a great and growing market. WOAI covers this market 
with its 50,000 watt clear-channel voice better, far better, than any 
other advertising medium. 8MB shows 395,350 families listen to WOAI 
daytime ■ 740,700 families listen evenings - latest Hooper shows WOAI 
leading day and night! Daytime, WOAI leads in 34 of 40 rated } nr. 
periods! Dollar for dollar, there's not a better advertising buy! 


Represented Nationally by 



m 'MilHin3| 

BROADCASTING • Telecasting 

April 2, 1951 • Page 33 

EIGHT past chairmen of ANA rook part in the annuo! Myers Co.; Allan T. Preyer, Morse International; Allyn B. 
spring meeting last week and were paid t-ibyte its a mock Mclntire, Pepperell Mfg. Co.; Allan Brown, Union Car- 
funeral ceremony. L to r: Ken R. Dyke, Young &> Rubi- bide & Carbon Corp.; W. B. Potter, Eastman Kodak Co.; 
cam; Turner Jones, Coca-Cola; Lee H. Bristol, Bristol- William A. Hart, dtsPont. 

Rear-Guard Attack 

(Continued from page 32) 

Trade Commission should use re- 
straint in scrutinizing advertising 
message, avoiding "over-zealous 
censorship" that robs commercials 
of the color and appeal needed to 
sell the goods of America's fac- 

J. Cameron Thomson, president 
of Northwest Bancorporation and 
chairman of the Subcommittee on 
Monetary, Fiscal and Credit Pol- 
icy of the Committee for Economic 
Development, said signs are ap- 
pearing that the rise in prices and 

wages is flattening out. 

Shortages of goods will be less 
acute than anticipated some months 
ago, according to Arthur C. Fatt, 
executive vice president of Grey 
Adv. Agency. He felt economic 
conditions will cut production in 
many lines as much as mandatory 

E. I. duPont de Nemours & Co. 
will continue its institutional ad- 
vertising on the same basis as last 
year, according to William A. Hart, 
advertising director. This adver- 
tising consists primarily of the 
Cavalcade of America broadcast. 

"Through this channel we 

hope to achieve a broad public 
awareness of the business prob- 
lems which confront us today,'"' 
he said. "A corresponding im- 
provement is anticipated in the 
public's understanding of our com- 
pany and the entire industrial com- 

duPont's 1951 advertising is 
down 7% from last year, mainly 
because of product shortages, he 

Maintenance of national, coop- 
erative and trade paper advertis- 
ing was advocated by retailers rep- 
resenting two-thirds of the nation's 
buying power, according to results 

of a survey conducted by Fred B. 
Manchee, executive vice president 
of BBDO, New York. Retailers 
want all the national advertising 
support they can get, according to 
Mr. Manchee, and generally agree 
the nation is still very much in a 
buyer's market. Moving merchan- 
dise on hand is still the problem 
of most retailers, he said. 

Carl V. Haecker, merchandising 
display manager of RCA Victor, 
offered a formula for successful 
product selling, including market 
analysis, knowledge of product, 
planned approach, aggressive ad- 
vertising, study of radio and TV 
impact and several distribution 

In a discussion of priorities and 
other federal regulations in rela- 
tion to shortages in advertising 
material, Seymour Mintz, adver- 
tising director of Admiral Corp., 
said the TV manufacturing indus- 
try expects to turn out 5% million 
sets this year compared to TVs mil- 
lion in 1950. 

Lee H. Bristol, president of Bris- 
tol-Myers Co., in an inspiring talk 
to the advertisers, said the adver- 
tising industry is showing the gov- 
ernment it is a good citizen with 
social consciousness. He paid trib- 
bute to work of the Advertising 
Council and reminded advertisers 
their role in this project pays off 
handsomely in public relations. 

The People of Charleston, S. C. Respond to Radio 



j 14-4 WE NT WORTH ST 

Harch 6. 1951 

Radio Broedoaatlag Btatloaei 

in i 

f T 1 1 
I I H i 


On behalf of the Mibtn of the Blood Pn.-mo Commit toe of U» Charleeton 
Chapter of the American Hod Crone, I writ* to oxpreee our appreciation 
for jour TilcablA contribution to the euoceee of too program. 

Lut fall, at you fcncm, the prog ran bogged dovn and ire were dlaeouraged 
a* to the futura. Daring ono nornlng when tho Bloodaobllo mi 
her* and va had run out of donon. an argent appeal was and* to tha 
radio atatlona to oomo to our aid. Thay did ao on abort notica and 
aa a remit wa flniehod that day with a auaber exceeding our quota. 

following tha abore tha Charleeton radio etatlooi hare oontlnoad to give 
ua fro a tiae and haw cooperated with on In erer/ way. Ivory affort 
haa been Bade through all ohannaLa to arouae tha paopla to respond to 
tha program. It la our opinion that tha constant appaal ovor tha radio 
haa boon tho daoldlng factor In tho raaponaa which va hare obtained. 
Radio broadcaatlag haa bacons euch a neeesearr and integral part of oar 
Urn that tha paopla are guided to a *ory ereat extant by what tbaj 
near over tha air. 



March 15, 1951 

Radio Station UCSC .** 
Radio Station WHAM 
Radio Station WPAL 
Radio Station WTMA 
Radio Station UUSH 


A notable instance of immediate public response 
to an emergency appeal over the radio occurred on 
February 15, 1951 when an operational failure at 
our Charleston eas plant threatened to exhaust our 
storage facilities before repairs could be made. 

With fifteen minutes to go before exhaustion of 
the remaining gas, you broadcast an appeal to the 
public to shut off all gas appliances until further 
notice. Immediately gaa consumption dropped sharply 
and the holder at the plant stopped falling. It was 
a dramatic illustration of alert public cooperation in 
an emergency and of the tremendous audience of radio. 

We express our appreciation for the fine coopera- 
tion in promptly broadcasting our emergency appeal, 
which helped greatly in preventing a serious and diffi- 
cult situation - not only for ourselves, but for the 
many thousand of our customers. 

Sincerely yours. 

t J. OUU^i 

E. L. GodaWilk 

This space is paid for by WGSG and WGSG-FM to show advertisers and their agencies that in Charleston, 
S. C, radio is the way to reach people. We hope that buyers will use WGSG and WCSG-FM, but in their 
own interest, they should buy radio to reach the Charleston, S. C, market. 

wer$, Owner 

Page 34 • April 2, 1951 


Telecasting IllB 

when the crowd 
goes home 

For one man, the fight just begins 
when the last punch is landed at Madison 
Square Garden. 

His fight, however, is against time. 

He rushes the film of that last Friday 
bout to the laboratory, and adds it to films 
made all week at the famous arena. The 
result: an exciting film program called: 
"This Week at Madison Square Garden." 

And in just a few days, television view- 
ers all over the country are cheering the 
thrilling events! 

With so little time between that last 
punch and the TV deadlines, his fight 
against time seems hopeless. Yet he wins 
it every week — thanks to Air Express! 

Air Express speed gives him time to 
edit and process his films, and get them 
safely and cheaply to stations everywhere. 

And the same speed that meets TV 
deadlines can help production deadlines, 
too! Whether your business is films or fac- 
tories, here are the unique advantages you 
can enjoy with regular use of Air Express! 

IT'S FASTEST — Air Express gives the 
fastest, most complete door-to-door pick 
up and delivery service in all cities and 
principal towns, at no extra cost. 

Air Express Division of the Railway 
Express Agency, arranges everything. 

IT'S DEPENDABLE — Air Express pro- 
vides one-carrier responsibility all the way 
and gets a receipt upon delivery. 

IT'S PROFITABLE— Air Express expands 
profit-making opportunities in distribu- 
tion and merchandising. 

For more facts call Air Express Division 
of Railway Express Agency. 



BROADCASTING • Telecasting 

April 2, 1951 • Page 35 


Dave Campbell's "Sportsfolio Ser- 
enade" on WAPI is the most lis- 
tened-to sports show in Birmingham 
. . . with a 35% share of the audience 
in its time period, according to the 
most recent Pulse.* 


Campbell's had more than eleven 
years of all-sports experience be- 
hind him, including major league 
play-by-play announcing. So it's not 
at all surprising he's Birmingham's 
top-rated sportscaster. 


IAAB Resolution Denounces 
Radio-Press Censorship 

WHEN S. John Senile isn't busy be- 
ing vice president in charge of sales 
for the Rocky Mountain Broadcast- 
ing System, he likes nothing better 
than to emcee a rodeo. Here he is 
shown emceeing the Days of '47 
Show in Salt Lake City, which played 
to 70,000 fans in four days. 

ARGENTINE Dictator Juan Peron 
radio and press, culminating with 
formally condemned last week by 

The emphatic resolution passed 
by the second general assembly of 
the association, which concluded 
last Tuesday in Sao Paulo, Brazil, 
did not mention the Argentine 
president by name, but there could 
be no doubt that he was the target 
of the resolution. 

This was the second time the as- 
sociation had denounced the Argen- 
tina regime for oppression of free 
speech. In 1948 the broadcasters 
issued a stern resolution opposing 
the elimination of private broad- 
casting in that country. 

In its resolution last week, the 
association pointed out that an 
"indestructible relationship" ex- 
isted between free expression of 
thought and maintenance of the 
democratic system and that the 


Stations Offered 
No Pay 

Leading off each show with five 
minutes of sports headlines, Dave 
spins a record or two, gives last- 
minute scores, interviews local and 
visiting sports celebrities in a fast- 
moving quarter-hour. 


The show goes on each night, Mon- 
day through Saturday, from 10:15 
to 10:30 p.m. — one of the choice 
evening time periods in Birming- 
ham, following fifteen minutes of 
CBS and local news. 


League -leader Dave Campbell on 
WAPI is a hot availability right 
now, with baseball in the air again. 
If you'd like him to go to bat for 
your product, just call the nearest 
Radio Sales office or... 

'Jan. -Feb. 1951 


"The Voice of Alabama" 
CBS in Birmingham 

Represented by Radio Sales 

DUDLEY J. LeBLANC, who has made a fortune out of Hadacol, has 
launched a new promotion contest for his product in which he hopes 
that stations will participate without remuneration except for the elusive 
possibility of winning prizes. 

Mr. LeBlanc's latest advertising 
exertion came to light last week 
when several radio stations report- 
ed to Broadcasting • Telecast- 
ing that they had ignored the in- 

Stations have been circularized 
with a brochure from the LeBlanc 
Corp. notifying them that the con- 
test will run from March 20 to 
May 5. According to the brochure, 
"$35,000 in prizes will be distrib- 
uted among the radio stations put- 
ting forth more merchandising ef- 
forts to promote the sale of Hada- 
col during the above-mentioned 

Selling Plans Wanted 

In a covering letter accompany- 
ing the brochure, Mr. LeBlanc 
states: "What we are mostly after, 
of course, is some schemes and 
stunts that will sell Hadacol." 

An excerpt from the brochure 
gives suggested types of merchan- 
dising efforts for stations to use: 

"Contact the drug wholesalers 
and grocery jobbers handling drugs. 
Explain to them what you are doing 
to promote Hadacol and ask them to 
send in an order. 

"Contact retail druggists and gro- 
cery stores handling drugs, giving 
us the number of calls made each day. 
Make an effort for them to order 
Hadacol through their local whole- 
saler or jobber. 

"We will furnish you 10 short 
spots. On your report, tell us how 
many times each day these free spots 
have been read over your station and 
how many other times Hadacol has 
been mentioned." 

In Mr. LeBlanc's covering letter, 
he gave a few hot tips on things 
stations could do. 

"Here is a good one," he sug- 
gested. "Start announcing on your 

station that for four Hadacol box 
tops you will send the children a 
T-shirt with his or her name on it. 
All you have to do is to ask the 
child to tell his age and his first 
name and we will send him or her 
a Hadacol T-shirt for four Hada- 
col box tops. Send us the name 
and age of your child and I will 
send you free one of these attrac- 
tive T-shirts. . . . 

"In announcing on your station 
the T-shirt for four Hadacol box 
tops, it might be a good idea if you 
had a T-shirt displayed in your 
window with a big sign: 'This is 
the T-shirt we will give for only 
four Hadacol box tops.' " 

Mr. LeBlanc told the stations he 
"filmly" believed that "the adver- 
tising world will look with great 
favor on what the radio stations 
can do after this contest is over." 

's "repeated political attacks against 
closing the daily La Prensa" were 
the Inter-American Assn. of Broad- 

"suppession of freedom in the com- 
munication of ideas makes it im- 
possible for this system to survive." 

As protectors and conveyors of 
free information, radio and press 
have a common interest, the resolu- 
tion added. 

The association recommended 
that radio call attention to the 
plight of La Prensa and of free 
speech in Argentina by broadcast- 
ing some of the editorials on that 
subject that La Prensa had pub- 

Mestre Re-elected 

In other actions, the assembly re- 
elected Goar Mestre, of Cuba, presi- 
dent; Emilio Azcarraga, Mexico, 
first vice president, and Raul Fon- 
tana, of Uruguay, second vice 
president. The directive council 
was enlarged from five members 
(Cuba, Brazil, Uruguay, Mexico 
and the U. S.) to 11 (adding Chile, 
Peru, Venezuela, San Salvador, 
Puerto Rico and Panama). 

Gilmore N. Nunn, WLAP Lexing- 
ton, Ky., was re-elected U. S. rep- 
resentative on the Inter-American 
Assn. directive council for a four- 
year term. An alternate to Mr. 
Nunn will be appointed by NARTB. 

The expanded directive council 
will meet annually, although meet- 
ings of the general assembly will 
continue on a biennial schedule. 

The association also asked the 
Canadian Assn. of Broadcasters to 
present a resolution to the Ca- 
nadian Parliament calling for the 
appointment of an independent ra- 
dio licensing and regulatory au- 
thority (counterpart to the U. S. 
FCC) and the elimination of the 
power of the government-spon- 
sored Canadian Broadcasting Corp. 
to regulate competition. 

Principal addresses at the as- 
sembly were delivered by Mr. 
Mestre and by Justin Miller, 
NARTB (NAB) president. 



Joseph Hershey McGillvra, Inc. 



Chicago, III. — Los Angeles, Calif. — San Francisco, Calif. 


Page 36 • April 2, 1951 

BROADCASTING • Telecasting 



available for coast-to -coast sponsorship 



The greatest single selling force in history, 

Mary Margaret McBride, is available for 
LOCAL sponsorship from coast to coast. If 
you have a product to sell women, here is your 
chance of a lifetime. For Mary Margaret is 
more than "The First Lady of Radio". . .she 
is "The First SALES Lady of Radio." 

Here's how the program is being sold. Mary 
Margaret McBride is available — at low, local 
Co-op rates — on all ABC Radio Stations 
(except New York and Chicago areas). You 
may buy the full 30 minutes . . . either of the 
15-minute segments ... or individual one- 
minute spots. There are four one-minute 
commercials, two in each quarter hour. 

Never, never, never underestimate the power, 
the persuasion, the impact, the charm of 
fekJV \ Mary Margaret McBride. Recently voted 
aSP* 1| "The outstanding woman of the year in radio," 
Mary Margaret is believed — and beloved — 
as no other woman in advertising. For local 
sponsors, the program offers a unique oppor- 
tunity to build sales, prestige and good will; 
Mary Margaret's list of guests is the most 
impressive, most exciting in radio. 

Important! For an advertiser who buys 100 or more markets, 
Mary Margaret will deliver the commercials personally ! 

Act now! Don't be caught napping. For details of national 
or regional sponsorship, call, wire or write ABC Radio 
Co-op Sales (New York —Trafalgar 3-7000). For details 
on local sponsorship, call your local ABC station. 




American Broadcasting Company 

BROADCASTING • Telecasting 

April 2, 1951 • Page 37 


Hearings Open Tomorrow 

BROADCASTERS will have their 
say on the McFarland Bill (S 658), 
which would realign FCC proced- 
ures, beginning tomorrow (Tues- 
day) with the opening of hearings 
on the measure by the full House 
Interstate & Foreign Comerce Com- 
mittee [Broadcasting • Telecast- 
ing, Jan. 29 et seq.]. 

The hearings are scheduled to 
begin at 10 a.m., Room 1334, in the 
New House Office Bldg. 

Heading the list of radio repre- 
sentatives is Judge Justin Miller, 
NAB president. Also filing as a 
witness is Ralph W. Hardy, NAB 
government relations director. 

Judge Miller and Mr. Hardy will 
be accompanied by broadcasters as 
representatives of individual state 
association units. They are Victor 
C. Diehm, WAZL Hazleton, Pa., as 
spokesman for the Pennsylvania 
Broadcasters Assn.; Leon M. Sipes, 
KELT) El Dorado, Ark., speaking 
for Arkansas Broadcasters Assn.; 
James R. Curtis, KFRO Longview, 
Tex., who will file a statement. 
NAB probably will testify Wed- 

It is expected that FCC Chair- 
man Wayne Coy will be the lead- 
off witness. Others slated to ap- 
pear are Joseph H. Ream, execu- 
tive vice president, CBS; Gordon 
' P. Brown, WSAY Rochester, N. Y., 
president and general manager and 

GRANT to sale of WSAI-AM- 
FM Cincinnati by Field 
Enterprises Inc. for $225,000- 
plus to Fort Industry Co. 
among actions by FCC last 
week. Initial decisions to ap- 
prove two new AM stations 
also reported. These and 
other details are in Actions 
of FCC starting on page 84 
and FCC Roundup on page 91. 

consistent proponent of network li- 
censing; Judge Frank Roberson, 
of Spearman & Roberson law firm, 
Washington, on behalf of the Fed- 
eral Communications Bar Assn. ; 
Elmore Whitehurst, assistant di- 
rector, administrative office of the 
U. S. Courts, and a spokesman for 
the Civil Service Commission. 

There was a possibility that 
statements may be filed with the 
committee by RCA and others. 


Buried on Long Island 

FUNERAL services for Mrs. Mil- 
dred Mitchell, 35, wife of Maurice 
B. Mitchell, vice president and gen- 
eral manager of Associated Pro- 
gram Services, was held March 25 
in New York, with burial at Long 
Island. Mrs. Mitchell died March 
23 in Hahnneman Hospital, Phila- 
delphia, after a long illness. Sur- 
vivors include Mr. Mitchell and one 
son, Lee Mitchell, 8. 


Annual Stockholders Gathering 
Set April 18, New York 

the corporation on reasonable 
terms, and to benefit the corpora- 
tion through the increased incentive 
and interest in the corporation on 
the part of such employes. . . ." 

Proposals for granting options 
will not become effective unless 
holders of two-thirds of outstand- 
ing Class A and Class B shares ap- 
prove the measure, it said, except 
in respect to options already 
granted Mr. Stanton and Mr. Ream. 

In the latter case, if amending 
the certification of incorporation 
so as to allow such options to em- 
ployes is not approved, 10,000 
shares of Class B stock from the 
corporation's treasury will be held 
subject to those options. 

ANNUAL CBS stockholders meeting will be held April 18 at 2 p.m. at 
the network offices, 485 Madison Ave., New York, it was announced last 

To be included on the agenda, according to a statement to stockholders, 
are elections of Class A and Class 
B directors; proposed stock options 
to employes, including officers; rati- 
fication of stock options already 
granted to President Frank Stan- 
ton and Executive Vice President 
Joseph H. Ream; proposed amend- 
ing of certificate of incorporation 
to exempt, for purposes of such 
options, from preemptive rights 
150,000 shares of authorized and 
unissued Class A stock, $2.50 par 
value, and 10,000 shares of author- 
ized and unissued Class B stock, 
$2.50 par value; and the election of 
independent public accountants to 
serve as auditors for the ensuing 

Aggregate remuneration of top 
CBS officers as of Dec. 30, 1950, 
also was set forth. 

In fees, salaries and commissions 
Board Chairman William S. Paley 
received $100,000.16; Mr. Stanton, 
$100,000.16; Mr. Ream, $52,192.38; 
Edward Wallerstein, president of 
Columbia Records Inc., $60,000, and 
Edward R. Murrow, director, news 
broadcaster and recording artist, 
$135,086.56. In bonuses and shares 
in profits, Mr. Stanton received 
$51,597.07; Mr. Ream, $17,475.63; 
Mr. Wallerstein, $4,421. In amounts 
paid or set aside under pension and 
insurance plans, Mr. Paley was 
credited with $17,613.19; Mr. Stan- 
ton with $13,274.36; Mr. Ream with 
$10,320.82; Mr. Wallerstein with 
$13,867.73, and Mr. Murrow $120.08. 
In estimated annual benefits under 
the pension plan upon retirement, 
Mr. Paley was listed as entitled to 
$30,300; Mr. Stanton as $31,740; 
Mr. Ream as $19,680; Mr. Waller- 
stein as $9,720.00, and Mr. Murrow 
had no listing. 

Purpose of stock options, the 
statement went on to say, is to 
encourage "key employes (includ- 
ing officers) of the corporation and 
its subsidiaries to acquire (or in- 
crease) a proprietary interest in 




Page 38 • April 2, 1951 


Kudner Consultant Dies 

LUCIAN L. KING, 62, media con- 
sultant for Kudner Agency, New 
York, died last Tuesday in Beth 
David Hospital, New York, after 
a long illness. 

Mr. King entered advertising 
with Goodyear Tire & Rubber Co. 
in 1911 and subsequently became 
advertising manager. 

Following his association there, 
he served as account executive 
with Erwin, Wasey & Co., New 
York, and in 1932 joined Benton & 
Bowles to become treasurer, space- 
buyer and account executive. 

Mr. King later joined the Ar- 
thur E. Kudner Agency, where he 
was media chief until ill health 
forced him to resign in 1943. 

Surviving is his widow, Mrs. 
Mary R. King. 


NBC Signs 2, CBS One 

NBC last week signed Margaret 
Truman and Burr Tillstrom, while 
CBS-TV initiated its projected 
television star system with the 
signing of Mary Sinclair, accord- 
ing to announcements by the re- 
spective networks in New York. 

Miss Truman, whose exclusive 
contract calls for both radio and 
television guest appearances, will 
appear twice during the remaining 
1950-51 season, and will make a 
minimum of nine appearances dur- 
ing the 1951-52 season, it was an- 
nounced. The agreement includes 
renewal options for the following 
four years. Money arrangements 
were not disclosed. 

Details of Mr. Tillstrom's con- 
tract, which was described as 
"long-term," were not released. 
Mr. Tillstrom is creator of Kukla, 
Fran and Ollie. 

With the signing of Miss Sin- 
clair to a "long-term, exclusive 
contract," CBS-TV announced its 
first step toward "a star system 
intended to recognize those tal- 
ents that have matured within our 
own medium. . . ." 




5000 WATTS 

Serving 4-State Area 
Mo. Ark. Kan. Okla. 

Associated With KGER 
Long Beach, Calif. 

BROADCASTING • Telecasting 

Salesmaker to the Central South 

only one WSM program a week, a 
paint manufacturer over a three year 
period increased dealership in the Central 
South by 82%. 



. . . With a talent staff of 200 top 
name entertainers . . . production 
facilities that originate 17 network 
shows each week ... a loyal audience 
of millions that sets its dial at 650 
— and leaves it there! 

Clear Channel • 50,000 Watts 

Irving Waugh, Commercial Manager 

Edward Petry & Co., National Representatives. 






BROADCASTING • Telecasting 

April 2, 1951 • Page 39 


Reports $45,879,660 
For 1950 

of its nearest 

BMB 6 or 7 DAYS a week: 

WOW 306,060 ^ 

Second Station . . 202,630 EX tra pairs 

103,430 >2Lii!! s 

BMB 6 or 7 NIGHTS a week: 

WOW 259,420 ( 

Second Station . . 160,570 ^ RA 




For the shock-proof 
Omaha-Plus Market.* 


590 KILOCYCLES - a strong signal for 
200 miles! 

BASIC NBC AFFILIATE - listening habits 
27 years in the making/ 

tained 27 years by constant, aggres- 
sive, promotion and merchandising. .' 

ABC GROSS INCOME, less discounts and rebates, of $45,879,660 in 
1950 as compared with $40,267,488 in 1949 has been reported in the 
company's annual report to stockholders. 

Net income after federal income taxes for the year ended Dec. 31, 

1950, was $84,605 [Broadcasting a 

• Telecasting, March 26]. This 
compared with a 1949 deficit of 
$519,085 after a $327,000 adjust- 
ment for recovery of federal in- 
come taxes under the carry-back 
provisions of the Internal Revenue 
Code, the statement said. 

Current assets as of Dec. 31, 
1950, totalled $9,325,334 and liabil- 
ities $5,761,855, with net working 
capital of $3,563,479, according to 
the summary by Edward J. Noble, 
chairman of the board. 

"With an expansion of advertis- 
ing budgets, we anticipate a grow- 
ing volume of business on ABC 
Radio and Television in 1951. Tele- 
vision will continue to require sub- 
stantial expenditures but our pres- 
ent estimates indicate satisfactory 
and profitable operations in 1951," 
Mr. Noble said. 

ABC-TV, which entered 1950 
with 13 clients, had 41 advertisers 
for scheduled network programs at 
the close of the year, the statement 
continued. "In June, 1950, ABC-TV 
established a sales record when it 
signed 16 new network contracts 
in 16 days. This unequalled sales 
performance bore fruit later in the 
year with another new record : Nine 
sponsored television programs pre- 
miered on ABC-TV in the space of 

FRANK P. FOGARTY, General Manager JOHN BLAIR CO., Representatives 


KMPC Civic Board Formed 

ENDEAVORING to "develop, an 
even closer liaison with civic ac- 
tivities," KMPC Hollywood has 
formed an advisory board of 12 
local civic leaders and station per- 
sonnel. Formation of the board, 
part of an overall program an- 
nounced for the three G. A. Rich- 
ards-owned stations, KMPC, WJR 
Detroit and WGAR Cleveland 
[Broadcasting • Telecasting, 
Feb. 19] was announced by Robert 
0. Reynolds, KMPC vice president 
and general manager. 

Mr. Richards will serve as gen- 
eral chairman of the board. Other 
station representatives include 
Loyd Sigmon, vice president and 
assistant general manager; Mark 
L. Haas, vice president in charge 
of broadcasts; John Baird, direc- 
tor of public affairs. 

Local leaders serving on board 
are : 

Mayor Fletcher Bowron; Mrs. Lei- 
land Atherton Irish, director, Olive 
Hill Foundation and executive vice 
president, Opera Guild of Southern 
California; William C. Mullendore, 
president, Southern Calif. Edison Co.; 
Mrs. Eunice Deane, journalist; Rear 
Admiral Robert Berry, director, Civic 
defense, Los Angeles; Dr. William 
Lindsay Young, vice president, Na- 
tional Conference of Christians and 
Jews; Paul S. Armstrong, general man- 
ager, California Fruit Growers Ex- 
change; Dr. Vierling Kersey, presi- 
dent, Valley College. 

a single week in October. 

"During 1950 the ABC Television 
Network increased to 63 stations 
from 52 at the close of 1949. These 
include five television stations 
wholly owned by your company in 
New York, Chicago, Detroit, Los 
Angeles and San Francisco — five 
of the first six retail sales markets 
in the United States. 

"As a result, the ABC Television 
Network covered an area with a 
population of 72,702,800, and con- 
taining 10,549,500 television receiv- 
ing sets at the year's end. Vitapix, 
the ABC improved method of tele- 
vision recording, provides service 
to an additional population area of 
15,673,300 which includes an esti- 
mated 1,394,500 video receivers, 
through the 16 affiliated stations 
located in cities not covered by co- 
axial cable," the report went on. 

Expands Studios 

Major improvements of the last 
year, it said, included "four fully 
equipped studios" added to ABC 
owned and operated TV stations. 

Two separate divisions, ABC Ra- 
dio and ABC Television, were cre- 
ated during 1950, "in order to give 
greater independence to its radio 
and television activities. This step 
already has proven its worth in 
creativeness and efficiency." 

Operations cost was listed as 
$35,719,434 for 1950, with $5,448,- 
242 in commissions to advertising 
agencies; and selling, general ad- 
ministrative expenses (including 
depreciation and amortization of 
$70,911) of $4,265,376. 

Gross profit from operations in 
1950 was $446,608; other income 
was $19,053. Other deductions 
apart from the above, including 
$276,179 interest on long-term debt 
and $56,877 miscellaneous, totalled 
$333,056. Provision for federal in- 
come taxes was $48,000. 

Earned surplus as of Dec. 31, 
1949, was $3,542,954; and as of 
Dec. 31, 1950 (not available for 
dividends under terms of loan 
agreements) was $3,627,559. 

Tony Wheeler 

TONY WHEELER, 41, former 
engineer and veteran announcer at 
WINR Binghamton, N. Y., died in 
a city hospital March 23 after a 
short illness. Mr. Wheeler had 
replaced his son, Bill, at WINR 
following his induction into the 
Army a week earlier. He broke 
into the industry as an engineer in 
the '30's and later was associated 
with stations in Philadelphia, Ro- 
chester and Hollywood before join- 
ing WINR. 

Page 40 • April 2, 1951 

BROADCASTING • Telecasting 

1SUPERH0T: This man uses a micrometer to get the blades 
of this impeller for a turbo-jet plane just right. It must 
stay true in an inferno of blazing gases. Enormous 
quantities of the toughest alloy steels are needed for defense. 
See picture #2 for new source of scarce alloying metal. 

stream of molten waste was poured on a slag pile. Today, 
slag is being re-processed to recover the small amounts 
of scarce alloying metals that make steel tough enough for 
tanks, planes and guns. 

3 WET-WASH FOR FUEL: Over 600,000 
Americans, working for more than 200 
steel companies, are in a competitive race 
to produce more steel. That results in new ideas, 
new methods. This plant cleans coal so that 
furnaces can step up production by hundreds 
of tons per day. 


New ideas and hard work are pushing 
up America's steel production at the 
fastest rate in history. Steel mills have 
big appetites . . . This page tells some 
interesting things about what is being 
done to feed them. 

Inflation comes when goods are scarce. 
The zooming steel production of 
America's independent steel industry 
has left the rest of the world far 
behind. Some day this steel 
production will lick the armament 
problem and make steel for home 
and business plentiful again. 

If you want more facts on the growth 
of American steel production, write 
for reprints from Steelways maga- 
zine titled, "Metallurgy Bucks A 
Heat Wave", "Mn and the Iron 
Curtain" , and" Coal Comes Clean", 
American Iron and Steel Institute 
350 Fifth Avenue,NewYork l.N.Y. 

(BROADCASTING • Telecasting 

April 2, 1951 • Page 41 


Sponsored by the Pbiko 
dealers of the Mid-South on 
Vv'MC-WMCF since Sep- 
tember 1950, 11:30 to 
12:00 Noon, Monday 
through Friday, 

Featured as a disc' jockey <>n 
WMC-WMCF for .krrell s 
Dry Skim Milk, 

On Television Stauon 
WMCT, Monday through 
Friday, from 5:00 to 5; 15 
p. m. fer Perel & .I,pv/en- 
stem. "The tiiamond Stpre 
of the South", 



To know your market, it's 
necessary to know the 
people who make up that 

Eddie Hill is a sample of the 
type shows that WMC is 
constantly programming to 
the more than 800,000 radio 
homes in the Memphis mar- 
ket area. Today, Eddie Hill 
is a triple-threat star, who 
has proved his ability to move 
merchandise in the Memphis 
market area. 

and here's what 
the sponsor thinks 
of Eddie 

"We think Eddie Hill is one 
of the truly great personali- 
ties to be developed on 
WMC-WMCF in the past 
twenty years. We see tangi- 
ble results of his endorsement 
for Philco products in the 
form of increased sales. We 
like him." 

(signed) Cy Shobe 

Shobe, Inc. 
Memphis, Tennessee 

NBC- 5000 
WATTS -790 


W flfl C F 260 KW Simultaneous| y Duplicating AM Schedule 
MC First TV station in Mem P his and the Mid-South 

The Branham 

Owned and Operated by The Commercial Appeal 


Sales Presentation Seen 

affiliates previewed the network's 
1951 sales presentation at a morn- 
ing session in Chicago March 23 
when John K. Herbert, vice presi- 
dent and general sales manager for 
radio, outlined projected sales, pro- 
motion and programming plans. 
Carleton D. Smith, vice president 
in charge of station relations, also 
addressed the group, which in- 
cluded the following persons. 

S. C. Fantle Jr., KELO Sioux Falls; 
John Alexander, KODY North Platte; 
Cal Smith and Dave Gentling, KROC 
Rochester; E. Manne Russo, WDAF 
Kansas City; Tom Barnes, WDAY 
Fargo; Fred C. Mueller, WEEK 
Peoria; Kenneth F. Schmidt, WIBA 
Madison; Howard Dahl, WKBH La- 
Crosse; Joseph Mackin and William 
E. Walker, WMAM Marinette; Frank 
P. Fogarty, WOW Omaha; Ben F. 
Hovel, WSAU Wausau. 

Russell G. Winnie, WTMJ Milwau- 
kee; Ralph Evans, Paul Loyet and 
William D. Wagner, WHO DesMoines 
and WOC Davenport; Ernest C. San- 
ders, WOC Davenport; F. E. Fitz- 
simonds, KFYR Bismarck; Walter C. 
Bridges, WEBC Duluth; Harry S. 
Hyett, WEAU Eau Claire; Fred Schil- 
pin, KFAM St. Cloud; Wilfred Woods, 
WHO Des Moines. 

Milton L. Greenbaum, WSAM Sag- 
inaw; Dwight Martin and Harry 
Smith, WLW Cincinnati; Richard W. 
Holloway, WTRC Elkhart; Willard C. 
Worcester, WIRE Indianapolis; Wil- 
liam F. Rippetoe, WBOW Terre 
Haute; Willard Schroeder, WOOD 
Grand Rapids; Jon R. McKinley and 
Charles Hill, WTAC Flint; Martin L. 
Leich, WGBF Evansville; Joan 

AMON CARTER (center), who helped 
organize the Fort Worth Advertising 
Club in 1909 and served as its first 
secretary-treasurer, has been made an 
honorary life member. Former Presi- 
dent Jim Edwards (I) presents a life 
membership and a gold medallion to 
Mr. Carter, who owns WBAP-AM-TV 
Fort Worth. First to congratulate Mr. 
Carter is A. L. Shuman, the club's 
only other honorary life member. 

Meagher, KYSM Mankato; Harry 
Bannister, Don DeGroot and Wendell 
Parmalee, WWJ Detroit. 

In Philadelphia, on March 21, 
Charles R. Denny, NBC executive 
vice president, told a 1951 radio 
sales presentation meeting that 
"Radio's advantages grow even 
larger in the present period of war 

Mr. Denny said that no present 
medium, including television, gives 
the advertiser the mass coverage 
and selling motivation at such low 
cost as does network radio. 


Accounts Assigned 
To New Agency 

WADE ADV., 42-year-old Chicago agency, went out of business last 
week with the retirement of its sole owner, Albert G. Wade, and all 
accounts were assigned to Geoffrey Wade Adv., a new agency owned 
by Mr. Wade's grandson, Albert G. (Jeff) Wade II. 

The elder Mr. Wade organized * 

his own agency in 1909, and is re- 
tiring now, at the age of 84, because 
of ill health. He 
has been inactive 
in his advertising 
business for sev- 
eral years. The 
managerial re- 

sponsibil i t i e s 
were taken over 
by his son, the 
late Walter 
Wade, Jeff 
Jeff Wade Wade's father. 

Since his death, 
Jeff Wade has acted as general 
manager of Wade Adv. 

Offices and personnel of Geoffrey 
Wade Adv. remain the same as 
with the former agency. Headquar- 
ters are in Chicago, with a Pacific 
Coast office in Hollywood. 

The accounts which transferred 
from Wade Adv. include Miles 
Labs, Elkhart, Ind., which manu- 
factures Alka-Seltzer, One-a-Day 
vitamins, Tabcin, Bactine and 
Nervine; Murphy Products Co., 
livestock and poultry feed; Ency- 
clopaedia Britannica Inc., publish- 

ers of Encyclopaedia Britannica 
and Britannica Jr., and DeMet's 
Inc., candy manufacturer and orig- 
inator of "Turtles." 

Jeff Wade, who has the title of 
general manager, entered radio in 
1937 as a continuity writer and 
producer at WLS Chicago after at- 
tending Western Military Academy 
and Beloit College. In 1939 he 
joined Wade Adv. as a copywriter. 
Three years later he developed the 
package show, Quiz Kids, with the 
originator, Louis G. Cowan. 

During World War II, Mr. Wade 
worked with the Office of War In- 
formation as chief of the radio sec- 
tion for propaganda in the Balkans 
and Middle East, headquartering in 
Cairo, Egypt. When he returned, 
he rejoined Wade agency as assist- 
ant general manager in charge of 
radio and television. 

Paul McCluer, who recently re- 
signed from NBC as director of 
AM network sales at the Central 
Division, is the agency's assistant 
general manager in charge of radio 
and TV. 

Page 42 • April 2, 1951 

BROADCASTING • Telecasting 




Do late-night KDKA programs 
have an audience? Look at this 
proof! On his 11:15 PM Sports Show, 
Johnny Boyer recently offered prizes for the 
best three letters on "My Favorite Sport." 
Mail poured in from all states and towns 
listed on this page . . a total of 

318 cities, towns and com- 
munities in 28 states 


If you're looking for inexpensive 
programs with network coverage, 
look to KDKA late-night shows. 
KDKA or Free & Peters will be glad to 
tell you what's available. 


From where I sit 
6y Joe Marsh 


Advertisers Group Shows 
$911,289 for 1950 

AVERAGE expenditure of radio sponsors for national network time 
during 1950 was $911,289, according to the book, National Advertising 
Investments in 1950, issued last week by Leading National Advertisers 
Inc. * 

Based on records kept by Pub- 
lishers Information Bureau, the 
volume lists the expenditures of 
1,964 individual advertisers who 
spent $25,000 or more during the 
year for time on radio and TV net- 
works and for space in general 
and farm magazines and magazine 
sections of newspapers. Analysis 
shows, medium by medium, the dol- 
lars spent for advertising 5,622 
products and services which the 

companies advertised in 1950. 

Network radio average of $911,- 
289 is nearly four times that of 
the average advertiser expenditure 
of $248,919 for time on network 
television; is well over four times 
the $221,636 spent by the average 
magazine advertiser, and nearly 
nine times the $103,725 spent by 
the average advertiser in news- 
paper magazine supplements. Data 
are tabulated as follows: 

Sometimes Good 
Intentions Aren't Enough 


Magazine Sections of Newspapers 
Network Radio 
Network TV 

Total for Advertisers Spending $25,000 
or More in Four Media 

Number of 







Average Expenditure 
Per Advertiser 


That fire at the Griffin place didn't 
do much damage last week, but Vol- 
unteer Chief Murphy was pretty angry 
about it. Spoke to some of us over 
dinner and a bottle of beer. 

"Griffin's farm is a good mile from 
town," he said. "And by the time we'd 
dodged all the people on the highway 
who were going to watch, we hadn't a 
minute to waste. 

( 'Then blamed if those sightseers 
hadn't parked cars right in Griffin's 
driveway and there was a mob of 
people around — just gawking. Joe, 
tell folks a fire's no sideshow. Ask 
'em to think of the other fellow!" 

From where I sit, some of us need 
to be reminded occasionally that even 
though our intentions are good, we 
may be unfairly interfering. Whether 
it's blocking the right-of-way of fire 
equipment or criticizing a person's 
right to enjoy a temperate glass of 
beer now and then — the American 
Way is to give way, and give the other 
fellow his fair "share of the road!" 


Hill Group Investigator 

MELVIN H. PURVIS, president 
and general manager of WOLS 
Florence, S. C, and former agent 
for the Federal Bureau of Investi- 
gation, last week was appointed 
chief investigator for the Senate 
Post Office and Civil Service Com- 

Mr. Purvis was named by Sen. 
Olin D. Johnston (D-S. C), chair- 
man of a special Senate Civil Serv- 
ice subcommittee, to lead an inves- 
tigation of the government's per- 
sonnel system throughout various 
federal agencies. He is expected, 
in turn, to appoint other investi- 
gators to his staff. 

Mr. Purvis figured prominently 
in the case of John Dillinger, no- 
torious outlaw, as chief of the FBI 
Chicago bureau in 1934, and the 
following year resigned to enter 
private law. He later became gen- 
eral manager of WOLS and served 
as a colonel in the Army in the 
last war. He returned to the station 
in July 1947, assuming active di- 
rection as president and general 


Copyright, 1951, United States Brewers Foundation 

Defense Dept. Study Made 

EVERARD MEADE, vice presi- 
dent in charge of radio and tele- 
vision, Young & Rubicam Inc., New 
York, is making a study of radio- 
TV operations in the Office of public 
information, Defense Dept. This 
was announced last week by 
Charles Dillon, chief of the depart- 
ment's Radio-TV Branch. 

Mr. Dillon explained that Mr. 
Meade was invited to make the 
survey by the OPI, and his services 
are being donated by Y&R. Such 
studies, Mr. Dillon added, will be 
made by leading industry experts 
periodically to improve department 
service to the media. 


Kefauver Address Scheduled 

Tenn.), who has won public acclaim 
as chairman of the television- 
minded Senate Crime Investigating 
Committee, has accepted an invita- 
tion to address the Radio Pioneers 
of America at its annual dinner in 
Chicago April 17. 

Announcement of his acceptance 
made last Tuesday by William S. 
Hedges, NBC vice president, who 
is chairman of the Radio Pioneers' 
dinner program committee. 

The event will be held at the 
Stevens Hotel in conjunction with 
the NARTB (NAB) convention, 
and will be open to all convention 
delegates. Reservations will be 
accepted at convention headquart- 
ers in the Stevens Hotel, according 
to C. E. Arney Jr., NARTB secre- 
tary-treasurer (also see sepai-ate 

Sen. Kefauver, who has become 
known to legions of televiewers of 
the traveling crime caravan, will 
address the radio veterans in the 
main ballroom of the hotel, with 
the dinner scheduled to get under- 
way at 7:30 p.m. (Tuesday). 

The dinner is an annual event 
during each NAB convention, draw- 
ing broadcasting members who 
have been associated with the in- 
dustry for 20 years or more. Frank 
Mullen, Los Angeles TV consult- 
ant and former NBC executive, is 
president of the organization. 

Two BMI Clinics Set 

PLANS for a two-day BMI Clinic 
June 18-19 in New York and three 
additional "BMI Clinics on the 
road" at Springfield, 111., on May 
15; at Milwaukee on May 16, and 
at Indianapolis on May 18, were 
announced last week. The latter 
clinics are in addition to four al- 
ready held in the West and four 
held in the South. 

Page 44 • April 2, 1951 

BROADCASTING • Telecasting 

Eliminate production 
and programming 
problems with tape! 

Here's the new way to make inexpensive recordings that 
reproduce every kind of sound perfectly, with no needle scratch, 
crosstalk or back-lashing. Tape recordings can be made any- 
where, anytime ... in the studio, on the street, in moving vehicles 
. . . and the tape is easy to cut and dub into. You can make re- 
visions and additions without re-assembling the entire cast of 
a show; interviews and special programs can be captured on 
tape for release at any time you wish. Tape can be erased and 
re-used, or played thousands of times with no noticeable loss 
of quality and a minimum of mechanical wear. 

Want more information about the shortcuts, new twists, 
savings you can make with tape? Write to Dept. BT-451, Min- 
nesota Mining & Mfg. Co., St. Paul 6, Minn-., and we'll arrange 
to have a representative give you the whole story. 

TAPES OF QUIZ PROGRAMS are easily edit- 
ed and spliced to assure a smooth, well-paced 
show with no awkward breaks or pauses. KDKA's 
popular "Cinderella Weekend," emceed by Jim 
Westover, is broadcast every weekday morning 
from a tape made the previous afternoon. 


series is recorded on tape and edited for 
transfer onto discs. These are sent to 167 
stations throughout the country for rebroadcast. 
Tape reproduces every word, every inflection 
with matchless fidelity. 

IMPORTANT: There's more than one brand 
of sound recording tape on the market. Insist 
on the "SCOTCH" brand for matchless fidelity, 
clarity of reproduction, freedom from mechanical 
and physical distortion. Used by all major 
networks and recording companies. " 

Made in U. S. A. by MINNESOTA MINING & MFG. CO., St. Paul 6, Minn., also makers of "Scotch" Brand Pressure-Sensitive 
Sheeting, "Safety-Walk" Non-Slip Surfacing, "3M" Abrasives, "3M" Adhesives. General Export: Minn. Mining & Mfg. Co., 

Tapes, "Underseal" Rubberized Coating, "Scotchlite" Reflective 
International Division, 270 Park Avenue, New York 17, N. Y. 

BROADCASTING • Telecasting 

April 2, 1951 • Page 45 

At the N. A. B. Conv< 

The By-Word 

From Coast to Coast Reports of Hundreds of 
Sales Come Pouring In On These Shews: 

LYN MURRAY SHOW with Lyn Murray 
and his orchestra 


Lanny Ross 


ing daily series for women 

FORWARD AMERICA starring Walter 

DICK HAYMES SHOW presenting Dick 
Haymes and Helen Forrest 

Join These WORLD-Affiliate Stations In 



c ONV> 







, top 





ntion . . . 

« S11 *tXCL»8\Mt'. 


,er 9re af 

outstanding American, is 
one of the most tvcceit 
M personalities in the 
entertainment world - 
Stot of ovor 4? top 
rated movies, he it olio 
on* of rodio and TV t 
greatest actors and torn 
mentotori Director and 
product' of outstanding 

merit. Robert Montgom- 
ery ** indoed O great 
addition to the WORLD 
parade of stort. 

* 4, 





Your WORlD-AffWiate station it your best bet for top qual- 
ity shows locally. Check your WORLD station for the new 
Robert Montgomery show, "Steamboat Jamboree," the "Dick 
Haymes Show," "Forward America" and the "lyn Murray 
Show." WORLD Commercial Jingles, another WBS special 
feature, include time and weather attention-getters and all 
manner of arresting sponsor-identification for jewelers, fur- 
riers, automobile dealers, furniture stores, apparel shops 
and many more. 


488 Madison Avenue, New York 22, New York 

editorial 4' 

The Long, Long TV Trail 

IT LOOKS like a long, tedious, bitter winter 
before the FCC can start its defrosters on the 
TV freeze. 

The blasts won't come from the 107 author- 
ized stations. They are sitting cozy — and 
should be by dint of having taken the gamble. 
The blasts will come from those broadcasters 
and others in many major markets who are 
ready, willing and able, but who find the VHF 
allocations aren't there. 

Implicit in the FCC "Third Report," is a 
two-network VHF system. There are not suf- 
ficient assignments for even the basic markets 
to accommodate more than a pair of networks. 
Whereas the "reservations" for the educators 
constitute 10% across the board, actually the 
educators get 33y 3 % of the VHF in many 
important areas. 

Obviously, the educational cut is a sop to 
political expediency. There are few naive 
enough to believe that sufficient numbers of 
colleges will or can exercise their warrants. 
Obviously, the FCC majority felt that broad- 
casters brought in too little too late to offset 
the weight of the educators' record — and they 
were not unmindful of Congressional senti- 
ment. Pea shooters were used against the Big 
Berthas of the organized educators. 

There's another round upcoming in the al- 
locations bout. It's important to get the whole 
TV show on the road quickly. It is overdue. 
But there are many responsible elements who 
contend the plan is fraught with inequities, 
and who argue it collides with the intent and 
the letter of the law. They must have their 
day in court, and their day may be a long one. 

Golden Gobbledegook 

A LOT of broadcasters went home last week 
believing everything they had ever heard of 
inefficiency of government, red tape, gobblede- 
gook and waste of time and money. 

They had been requested to come to Wash- 
ington to get a briefing on radio silence in the 
event of enemy attack. Nearly 1,000 of them 
journeyed from their busy operations. If they 
spent $100 each, average, it amounted to 
$100,000, exclusive of fees paid their attorneys 
and their engineers. 

They were read a simple document. They 
were told that if they didn't cooperate as 
specified, they unceremoniously would be tossed 
off the air. And that was about it. 

Of course most all stations will cooperate. 
But was it necessary to bring them to Wash- 
ington to read a document that could just as 
well have been sent by registered mail? More- 
over, isn't the same ground, on a round-table 
basis, to be covered at the NARTB convention 
in Chicago two weeks hence? 

Almost without exception, broadcasters who 
attended the session mumbled "fiasco," "frost," 
"disgrace," "turkey," or similar one-word 

Broadcasters wondered whether the Air De- 
fense Command, having stubbed its legislative 
toe in its quest for authority to take over all 
control of "electromagnetic radiation," hadn't 
cooked up this super-secret clam-bake with the 
FCC to get the same result through the clank 
and charm of military brass. Or they won- 
dered whether the FCC was trying to get itself 
classified as a defense agency. 

We wonder too. 

IT'S becoming more and more apparent 
that in addition to alcohol, iron and vita- 
mins Hadacol contains a heavy propor- 
tion of gall. The Hadacol attempt to en- 
tice radio stations into a giant merchan- 
dising contest, without pay, is just about 
unforgivable. We trust stations will de- 
cline to participate in a ruse that could 
seriously undermine the whole rate struc- 
ture of radio. 


VIEWED in advance, summertime in radio will 
not be quite like that in George Gershwin's 
famous song. Livin' isn't going to be as easy 
as it was for Mr. Gershwin's Porgy and Bess. 
The fish are bitin' all right, but not so fast 
or hungry that a man can afford to neglect 
keeping fresh bait on his hook. 

The summer business roundup in this issue 
indicates that spot radio volume will be up to 
(and perhaps beyond) characteristic levels. 
Seasonal splurges are predicted for such prod- 
ucts as shoe cleaners, soft drinks, suntan lo- 
tions and ice cream. 

The network position is somewhat more diffi- 
cult to appraise. For one thing, one must pre- 
sume that the Assn. of National Advertisers' 
persistent campaign for radio rate reductions 
has to some extent succeeded in its intention 
to distract the buying urge. For another, the 
networks are just getting into the main effort 
of summer selling. 

It is toward this subject — selling — that our 
thesis is directed. Year around, radio has been 
undersold, and particularly so in summer. It 
is cheering to note that some broadcasters are 
recognizing and endeavoring to correct this 
unfortunate record. 

There is ample statistical proof to support 
a vigorous sales argument that audiences do 
not necessarily disappear the minute July 
shows up on the calendar. People may get 
away from home, but not from their radios. 
Witness the 19,307,000 auto receivers that the 
NAB conservatively estimates are in opera- 
tion. Or the portables that most people habit- 
ually take on their travels. Or hotel radios. 

Out-of-home listening measurements, al- 
though still less abundant than figures on the 
home audience, are adequate to prove that auto 
sets and portables are bought for use, not for 

Those broadcasters who assemble the facts 
and impress them on advertising prospects will 
certainly be the ones whose billings will resist 
the summer doldrums. 

The fish are as thick in the pond as ever, 
maybe thicker. But they won't bite on a bare 

. . . Fall, Winter, Spring 

THE BRIGHT optimism prevailing last week 
at the ANA meeting shows how good the fish- 
ing can be the year around. Eighty-eight per- 
cent of the ANA members responding to a 
special pol have reported that their 1951 adver- 
tising budgets will be as big as they were in 
1950 — and more than half of them said budgets 
would be bigger. 

The advertisers also felt that production 
shortages this year would not be nearly as 
severe as originally predicted. The sum of the 
ANA report was that there will be lots of 
goods to sell, and lots of advertising will be 
used to sell them. 

This is the kind of news that will stimulate 
alert broadcasters to get out their best tackle, 
their most meticulously fashioned flies. Know- 
ing as they do that the pond is alive with big 
ones, the skillful broadcasters will make sure 
that the big ones don't get away. 

our respects to: 


ANEW version of an old nursery rhyme 
could be made out of Easton Clawson 
Woolley's radio-TV career. It would 
begin, "Doctor, lawyer, radio chief," and a sec- 
ond line might read: "If you don't get what 
you want at first — don't beef!" 

For five years after graduating from high 
school, a medical degree was his ambition. 
However, for the present executive vice presi- 
dent of KDYL-AM-FM-TV Salt Lake City, it 
was not a case of enrolling in a university 
and taking the prescribed courses. During his 
first year and a half out of high school, he 
worked as a clerk in the Salt Lake City branch 
of the San Francisco Federal Reserve Bank. 
When he felt he had saved enough to enroll 
in the U. of Utah, he started a pre-medical 
course there, but had to leave after the first- 
year in order to earn more money. 

Back to the bank he went. Until 1925 he 
worked in virtually every department — transit, 
collection, coupons, clearings and member bank 
bookkeeping. By then his plans had changed. 
His work at the bank and an earlier part-time 
job with the Deseret News, involving work 
with stock quotations, had turned his interest 
to commerce. He decided to become a lawyer. 

But four more years passed before he began 
his pre-law work. A devout Mormon, he ac- 
cepted a call to do missionary work for The 
Church of Jesus Christ of Latter Day Saints 
in Europe where he labored in France, Switz- 
erland and Belgium until 1929. This work was 
carried on at the personal expense of his family 
and himself, in accordance with the missionary 
system of the church. He was named presi- 
dent of the Belgian District and supervised 
construction of two church buildings, one at 
Liege and one at Seraing. 

Determined to complete his college work, 
Mr. Woolley returned to Salt Lake City and 
finally graduated from the U. of Utah with an 
A.B. degree in 1931 — approximately 10 years 
after graduating from high school. 

He chose Columbia U. in New York for his 
legal school work. In order to supplement his 
financial supply and with no fii*m intention of 
embarking on a career, the young law student 
took on a job with NBC at its old Fifth Ave. 
location as assistant to the night chief execu- 
tive, Juan de Jara Almonte. 

The network was only five years old then, 
consisting of some sixty-odd stations. But, 
like radio and the other networks, it was grow- 
ing and growing fast — competition was keen, 
and the NBC officials began looking with favor 
on this fledgling lawyer's growing legal 

(Continued on page 78) 

Page 48 * April 2, 1951 

BROADCASTING • Telecasting 

When we talk TELEVIS 

FIGURES that show at a glance 
the perfect balance and develop- 
ment of WFAA-TV in one year of 

March 17, 1950 
KBTV became WFAA-TV, and was telecasting . . . 
24 program hours a week 
3 quarter-hour programs were sponsored 
27 commercial spots were scheduled 



o o 

March 17,1951 

ONE YEAR LATER, WFAA-TV is telecasting . . . 
68 program hours a week . increase 183% 
35 sponsored program hours, increase 4567% 

176 commercial spots. . . increase 552% 

"-,1:; 'M 

The Secret of this RAPID GROWTH? 

Knowmanship — the ability to create television shows that have 
outstanding audience appeal. Shows that deliver more audience and 
more customers for the sponsors' product! 

Serving BEST the MOST ? 

1 Channel 8 

with 27.1 Kilowatts 

NBC, ABC, DuMont 

| Dallas 

Represented Nationally by Edward Petry & Co. 

BROADCASTING • Telecasting April 2, 1951 • Page 4? 

SETS-IN-USE At Record High; FM Survey Begun 

. . . are an important part of 

RCA Victor's business! 


of every description— from spot 
announcements to full-length 
programs — are RECORDED, 
in the country's best-equipped 
studios and plants. 

Complete transcribed radio production 
and script-writing facilities 
are also available. 

Quality and Service 

. . . are always assured at 

RCA Victor! 

LARGE or SMALL, your tran- 
scription order always gets the 
same careful attention . . . the same 
world-famous engineering. With 
this, plus prompt HANDLING & 
DELIVER Y, your ET cant miss . . . 

Contact a Custom Record Studio 

today at Dept. 4-B in 

Neu> York. Chicago or Hollywood 


Radio Corporation of America RCA Victor Division 

USE of radio and television re- 
ceivers in the homes of the Ameri- 
can listener-viewer reached a rec- 
ord peak as of Jan. 1, 1951, on the 
basis of figures compiled by the Re- 
search Dept. of NARTB (NAB). 

The study, conducted under the 
direction of Dr. Kenneth Baker, 
NARTB research director, pointed 
up the existence of 1.6 receivers 
(including portables) in each of 
the nation's radio-TV homes — an 
overall total of 101,818,000. 

At the same time, NARTB in- 
itiated a nationwide survey to de- 
termine the availability and demand 
for FM-equipped receivers. The 
survey will be conducted under the 
direction of Edward L. Sellers, FM 
director, who last week mailed 
out questionnaires to the nation's 
665 FM outlets. 

The survey was the outgrowth 
of a meeting last month involving 
FM committees of NARTB and 
Radio-Television Mfrs. Assn. and 
an Industry FM group. At that 
time the NARTB group promised to 
poll local distributors on FM set 
demand and report its findings to 
RTMA [Broadcasting • Tele- 
casting, March 19]. 

Stations receiving five-question 
analysis forms are being asked 
to check radio distributors in their 
areas for data with respect to FM's 
potential market for the remainder 
of 1951. Broadcasters are seeking 
areas of shortages looking toward 
submission of information to manu- 

While conceding that there have 
been some shortages of FM-AM 
sets in recent weeks, manufactur- 
ers generally have been quick to 
denounce any suggestion they are 
trying to thwart FM development 
or deliberately declining to pro- 
duce enough sets to meet current 

Accompanying the NARTB ques- 
tionnaires were letters signed by 
Ben Strouse, WWDC AM-FM 
Washington, who is chairman of 
the FM Committee, and M. S. No- 
vik, New York radio consultant 
and head of the Industry FM 
group. Both urged all stations to 
extend fullest cooperation in the 
association's project. 

Return by April 1 

Mr. Strouse asked that question- 
naires be returned to NARTB head- 
quarters not later than April 15 
to assure an accurate report on 
set availabilities throughout the 
country in time for presentation 
at the FM session of the NARTB 
convention in Chicago April 18. 

"If we sincerely desire to advance 
the cause of FM broadcasting, we 
must be in a position to supply 
manufacturers and distributors 
with full information on set short- 
ages," Mr. Strouse stated. 

A meeting of the three FM 
groups (NARTB, RTMA, industry) 
was set for later this month when 
the information gathered will be 

evaluated, it was revealed. Mean- 
while, Mr. Sellers disclosed he will 
ask the National Appliance and 
Radio Dealers to circulate a similar 
survey within its membership. 

The sets-in-use study conducted 
under Dr. Baker's direction was 
broken down into these categories: 

® Radio receivers (excluding 
automobile sets) — 72,147,000, with 
approximately 5 million in public 
places and the remaining 67,147,000 
sets in the hands of the public. 

% Television receivers — 10,- 
364,000, with total of 6.6 million 
of an estimated 7,463,000 produced 
in 1950 delivered to the public by 
the end of the year. 

& Automobile receivers — 19,- 

Use RTMA Figures 

The overall set total was reached 
by utilizing conservative projec- 
tions based upon production fig- 
ures furnished by RTMA in cor- 
relation with the results of several 
independent surveys held last year. 
Dr. Baker termed the sum figure 
an "underestimation." 

Figures comparing January- 
February 1951 to January-Febru- 
ary 1950 — and showing a marked 
increase in the output of AM and 
AM-FM radio receivers — were pub- 
lished by RTMA last month 
[Broadcasting • Telecasting, 
March 19]. 

In the NARTB Research Dept. 
radio-TV sets-in-use study, Dr. 
Baker noted that 9,902,000 radio re- 
ceivers were produced in 1950, 
and that on the basis of an "aver- 


AAM Ad Program Underway 

TOUR of New York advertising 
agencies by 40 visiting college ad- 
vertising seniors, who will be 
treated to luncheons, demonstra- 
tions and speeches as part of the 
Assn. of Advertising Men's "In- 
side Advertising" program, is 
scheduled to begin today (Mon- 

Today's opportunities for young 
men in business and industry will 
be discussed by D. W. Figgus, 
American Can Co. board chairman, 
at the annual banquet Thursday at 
the Hotel Vanderbilt. Final event 
will be a visit to NBC on Friday. 

Other speakers the students will 
hear include: 

Arthur (Red) Motley, president of 
Parade Publications; Fen K. Doscher, 
Sales Executives Club president; Zenn 
Kaufman, Philip Morris & Co. mer- 
chandising director; Elon G. Borton, 
AFA president; Bertram R. Canfield, 
Alpha Delta Sigma national president, 
and Charles Green, Advertising Club 

Chairman of the event, which 
last year attracted students from 
as far west as Montana and as far 
south as Alabama, will be Vincent 
J. Assalone. Participating firms 
hired more than one-third of the 
students attending in 1950. 

age life of nine years," total of 
7,891,000 probably would have been 
required to replace worn-out sets. 
It is believed that about 1,711,000 
became additional home sets, Dr. 
Baker said, adding that year-end 
inventories jumped by about 
300,000 sets. 

The 19,307,000 figure for auto- 
mobile sets in operation allows 
only 196,500 (or two weeks supply) 
for inventories and makes no al- 
lowance for discards. 

Conservative Estimate 

In all probability, according to 
Dr. Baker, the estimate is a con- 
servative one well under actual 
figures inasmuch as current esti- 
mates indicate approximately 55% 
of the nation's passenger-car reg- 
istrations are radio - equipped. 
NARTB used the conservative fig- 
ure pending outcome of further 
surveys, it was explained. 

In the case of TV receivers, the 
study took 6.6 million of the 
7,463,000 produced and delivered 
in 1950 and added it to the 3,764,- 
000 in use on Dec. 31, 1949, to reach 
the Jan. 1, 1951, total of 10,364,000. 


KNX Cites Sets-ln-Use 

SETS-IN-USE figures comparing 
the periods of November-December 
with July-August are being stocked 
by KNX Los Angeles as ammuni- 
tion for its intensive summer sell- 
ing campaign. The station is pre- 
paring copy to show "only a slight 
difference" in listenership for the 
two seasonal periods — 21.1 for 
winter compared to 20.2 for sum- 

The CBS 50 kw outlet also is 
arming salesmen with figures show- 
ing that one-quarter of all retail 
sales are fashioned during June, 
July and August, and that food 
store sales actually are higher dur- 
ing the summer than in winter. 
Station also notes that 40% of the 
2Vz million tourists in Southern 
California last year visited during 
the summertime. 


Altoona, Pa., 


A prize radio combination in 
the rich industrial market of 
Central Pennsylvania. 

R»pr»$»nt»d by 

Page 50 • April 2, 1951 

BROADCASTING • Telecasting 


Requirements Set 
By Katz Agency 

JOHN T. BURKE, president. Burke 
Advertising Assoc. Inc., Boston, went 
to Palm Beach, Fla., saw this 8' 3", 
65-pound sailfish, and conquered it. 
This was considered (by everyone ex- 
cept the fish) one of the prize catches 
of the season. Mr. Burke took only 
49 minutes to bring his haul to 


Presentations April 22 

FIFTH ANNUAL Frances Holmes 
achievement awards of Los An- 
geles Advertising Women Inc. will 
be presented April 22 at the Bev- 
erly Hills (Calif.) Hotel. 

Aw 7 ards, in the form of gold 
trophies called "Lulus," will be 
given in 14 different advertising 
categories. In addition a special 
overall award, the Frances Holmes 
Trophy, will be made to one of the 
14 winners w T hose entry "best typi- 
fies how a woman can achieve out- 
standing merit in the world of ad- 

Classifications in which awards will 
be given include: Radio commercial 
campaign: sponsored radio program se- 
ries: television commercial campaign: 
television program series; copy: layout; 
mechanical production; research pro- 
ject: outdoor or transit advertising: 
direct mail campaign; complete cam- 
paign; commercial film: finished art; 
publicity or public relations campaign. 

Contest, offered with cooperation 
of Advertising Assn. of the West, 
is open to any woman in the ad- 
vertising profession or allied fields, 
living and working in the area 
served by the Advertising Assn. of 
the West, which includes Arizona, 
California, Colorado, Idaho, Mon- 
tana, Nevada, New Mexico, Oregon, 
Utah, Washington, Wyoming and 
British Columbia. Closing date of 
contest is April 5. 



W D R C - F M 

Te.. «He ••"•Sri 

^ etC frA Connecticut's 
f IRST Station- 

A CODE of "minimum requirements" to govern the acceptance of mail- 
order business by radio and TV stations represented by The Katz Agency, 
worked out by the company in consultation with the stations, was re- 
leased by the representative firm last week. 

Purpose of the plan, officials said, 
was to develop a reasonable ap- 
proach which would discourage "fly- 
by-night" operators while not turn- 
ing away legitimate mail-order 

A number of Katz-represented 
stations in both radio and television 
reported flatly that they do not 
accept mail-order business, but 
otherwise the "code" was approved 
in essence by the radio and TV sta- 
tions represented by the firm. Some 
stations inserted modifications mak- 
ing it even more restrictive. 

General Policy 

Text of the statement of "Gen- 
eral Station Policy on Mail-Order 
Advertising" — which, with modifi- 
cations by certain stations, is to be 
used as part of formal advertising 
contracts — is as follows : 

1. No "P. I." deals accepted — or sub- 

2. The quality of all products must 
be guaranteed by advertiser and agency 
with complete and unconditioned mon- 
ey-back guarantee for purchase price 
and any and all postage and C.O.D. 
charges. The station shall be the judge 
of grounds for refunds due to com- 
plaints made direct to station. The 
advertiser and agency guarantee to 
reimburse station for any and all such 

3. Advertiser agrees to pay postage 
on merchandise sent to replace goods 
damaged in transit or otherwise de- 

4. Advertiser guarantees prompt de- 
livery to customer of product adver- 

5. Sample of product must be sub- 
mitted to station at the time request 
for availabilities is made to enable 
station to satisfy itself as to the qual- 
ity of the merchandise and the claims 
made for it by the advertiser. 

6. Copy and material, together with 
instructions on mailing procedure, 
must reach station 48 hours before 
broadcast or telecast; otherwise, agen- 
cy will be charged for broadcast 
or telecast despite non-performance. 

7. Advertiser and agency both guar- 
antee that the sample submitted and 
the article advertised on AM or TV 
is identical with product delivered to 

8. All advertising contracts for 
"mail order" accounts must include 
the names and addresses of the per- 
sons to whom the station should for- 
ward mail. 

9. Telephone answering service is 
not included in time charge and will be 
separately billed to agency by the sta- 
tion or answering service. 

10. Station will supply reports by 
first-class mail to designated person. 
Where telegraph reports are requested, 
the station is authorized to send them 

11. When offer is made on C.O.D. 
basis, it must be emphasized and fully 
explained that C.O.D. charges are in 

addition to the price of the article. 

12. Station requires indentifieation 
of advertiser by his corporate or trade 
name — not merely by such terms as 
"Blade Man," "Baby Doll," etc., to 
conform with the plain intent of spon- 
sor-identification requirements of the 
Communications Act. 

13. Final acceptance of any "mail 
order" advertising contract and cam- 
paign must always rest with the sta- 

14. Modifications and/or additions 
specified by station : . 


Named WIVI Representative 

WIVI St. Croix, Virgin Islands, 
"Radio American West Indies," has 
appointed Pan American Broad- 
casting Co., New York, interna- 
tional station representative, as its 
sole U. S. representative, it was 
announced last week. Commercial 
broadcasts are scheduled to begin 
during the latter part of April with 
250 w on 1230 kc fulltime. 

Owned and operated by Edward 
M. Vickers, WIVI will be affiliated 
with the BBC, Canadian Broad- 
casting Corp., Caribbean Broad- 
casting Network and French 
Broadcasting System. Although 
broadcasts will be in English, 
Spanish programs also will be ac- 
ceptable due to the island's prox- 
imity to Puerto Rico. Associated 
Press news service and a leading 
U. S. musical library service will 
be utilized, it was announced. 


Dollar Quotas Set 

DOLLAR quota was placed last 
week on the annual expenditure by 
Senators for telegrams sent at gov- 
ernment expense by the Senate 
Rules Committee. A three man sub- 
committee, chairmaned by Sen. Carl 
Hayden (D-Ariz.) [Broadcasting 
• Telecasting, March 19], had 
been studying the use of the tele- 
graph frank and how to tighten 
present regulations. 

The dollar limit — fixed at an 
overall ceiling of $300,000 for the 
96 Senators, or $100,000 less than 
last year's total Senate wire 
charges — affects future "Govern- 
ment collect" telegrams. 

Each Senator is assigned a sepa- 
rate "dollar quota" limit, averaging 
about $3,125 per Senator, and varies 
in size and wire toll distance from 
the national capital to each Sena- 
tor's state. 

This ruling by the Senate com- 
mittee grew out of complaints of 
indiscriminate use of Senate tele- 
graph privileges. It had been re- 
ported that Sen. George W. Malone 
(R-Nev.) used his telegraph privi- 
lege to wire news releases to radio 
stations and newspapers through- 
out the country at the taxpayers' 
expense [Broadcasting • Tele- 
casting, Feb. 26]. 


'S C/ui£ STATION • WjW.«lVElAND'S/ Z ^«rSICNAl- Wjw • CLEVELAND'S ^ S7>^ 


Big Chief spells Summer with dollar sign; 
Will get more sales in hot months, too. 
Has strongest signal . . . promotion fine, 
To keep sales growing whole year through. 


Use WJW- Greater Cleveland's most merchandising- 
minded, promotion -minded station to increase your 
summertime sales. Year 'round promotion pays off— 
on WJW. 



5000 W. V^Jy BASIC ABC 



BROADCASTING • Telecasting 

April 2, 1951 • Page 51 

front office 

USTAV BRANDBORG, commercial manager KVOO Tulsa, appointed 
assistant general manager. Mr. Brandborg has been with KVOO 
since 1932, and had been commercial manager for past 
nine years. 

ROBERT L. WILLIAMS, chief engineer and station 
manager WCTC New Brunswick, N. J., appointed gen- 
eral manager. JAMES L. HOWE, president Chanticleer 
Broadcasting Co., owner of station, called to active 
duty as major with Air Force. JAMES M. VOGDES, 
sales manager, appointed assistant manager. KEN- 
NETH LESLIE named sales manager. 

Mr. Brandborg DANIEL J. FERRIS Jr., Headley-Reed Co., N. Y., to 
George P. Hollingbery Co., N. Y., as salesman. 

PAUL STILES appointed general manager WOCB West Yarmouth, 
Cape Cod, Mass. 

BROOKS READ appointed general manager WNAT Natchez, Miss., 
replacing H. J. JENNINGS, resigned. 

JACK POWELL, chief engineer and acting manager WONW Defiance, 
Ohio, to WMTE Manistee, Mich., as manager and chief engineer. 

CHARLES F. PAYNE appointed commercial manager KIXL-AM-FM 
Dallas. He succeeds T. H. STRAUSS, who resigned as vice president 
and commercial manager, to join Modern Packagings, Dallas, in charge 
of sales and promotion. Mr. Payne has been with KIXL since 1947. 

NATIONAL TIME SALES, N. Y., appointed national representative 
for WCFC-AM-FM Beckley, W. Va. 

REX PREIS appointed radio sales manager WOAI San Antonio. He will 
take charge of local, regional and national radio sales. 
Mr. Preis was assistant general and commercial man- 
ager KTSA San Antonio. 

RAY BARNETT appointed sales manager KSMO San 
Mateo, Calif. He was with ABC and KGO San Fran- 

FRANK L. ORTH, administrative assistant to Edwin 
W. Buckalew, general sales manager KNX Hollywood 
and Columbia Pacific Network, recalled to active duty 
with Air Force, as operations officer for 146th Fighter 

Mr. Preis Win ^ 

HIL F. BEST, Detroit, appointed national representa- 
tive for WHLL Wheeling, W. Va., effective March 1. 

THE WALKER Co., N. Y., appointed exclusive national representative 
for WBEL Beloit, Wis. 

RICHARD E. CHARLTON, WCAR Pontiac, Mich., to sales staff George 
P. Hollingbery Co., N. Y. EDWARD A. DALY, Paramount Television 
Productions Inc., appointed salesman with firm. 

WILLIAM R. SMITH, general manager KBTA Batesville, Ark., resigns. 

EDWARD A. DALY, Paramount Television Productions Inc., appointed 
salesman George P. Hollingbery Co., N. Y. 

DICK STARK, The Katz Agency, N. Y., called to active duty with Army 
as captain. He will be assigned temporary duty as post public informa- 
tion officer at Pine Camp, N. Y., to cover National Guard and Reserve 
summer training. 

H. N. STOVIN & Co., Toronto, appointed national representative for 
CKOM Saskatoon. 

PHIL SMITH, new to radio, to commercial staff WBUD Morrisville, Pa. 

NATIONAL BROADCAST SALES, Toronto, opening regional office at 
Vancouver, at 804 Hornby St., with ROY CHAPMAN, formerly of 
CKNW New Westminster, as manager. 

Put Yourself on 

a spot! 

Reach t,o 0o 

L " 3 


WINS spots move mountains of everything — from collar 

buttons to "Constellations" — fast! Let us give you examples! 

WINS spots have a high Pulse but a low rate per 

thousand homes. Let us show you! 

WINS spots, in other words, sell more, cost less. 

Get the straight facts on a WINS spot buy. 

Call your WINS representative 
. . . see him when he calls! 

•Source: Pulse of N. Y.— Dec, 1950 

Buy WINS . . . 
it Sells! 


50KW New York 


MALCOLM NEILL, general manager CFNB Fredericton, and new 
chairman of board of directors Canadian Assn. of Broadcasters, will 
attend NAB convention at Chicago, as CAB official representative. . . . 
HARRY MAIZLISH, president-general manager KFWB Los Angeles, 
presented award by American Legion on behalf of his station for 
"grateful appreciation" of outstanding contributions made by it to 
success of American Legion's 32nd annual convention held in L. A. 
Oct. 8-12, 1950. . . . JACK SAMUELS, son of FRANK SAMUELS, 
vice president ABC Western Division, and Sharon Endsley, married 
March 22. . . . ROLAND KAY, account executive Columbia Pacific Net- 
work, Hollywood, father of girl Teresa Louise born March 20. . . . 

SPENCE BENTLEY, general manager WHAN Charleston, S. C, and 
Mrs. Bentley, visiting Washington and New York. . . . CLINTON D. 
CHURCHILL, son of Dr. CLINTON H. CHURCHILL, president and 
general manager WKBW Buffalo, appointed chairman of radio and TV 
activities from promotion of Northwestern U. Centennial Dance. . . . 

EDWARD PHELAN, assistant manager WVIM Vicksburg, Miss., father 
of boy, Edward Jr. . . . 

New Canadian Award 

A GOLD KEY is to be presented 
annually by the Canadian Radio 
Awards Committee to the "most 
promising newcomer to broadcast- 
ing" in Canada, in memory of 
Maurice Rosenfeld, former radio 
director of MacLaren Adv. Co., 
Toronto, who did a great deal to 
develop talent in Canada. The 
award was suggested by two of the 
top Canadian radio stars to whom 
he first gave a chance, Johnny 
Wayne and Frank Shuster. The 
Canadian Radio Awards for 1950 
will be announced in May. 

week gave two of its annual awards to 
WDGY Minneapolis. Ralph Moffatt, 
star of Maffatt's Nite Notes, was de- 
signated the state's leading disc emcee. 
"Uncle" Len Ingebrighten earned the 
award for best children's show in 
state with Small Fry Stories. 

Why buy 2 or more... 
do 1 big sales job 




Page 52 • April 2, 1951 

BROADCASTING • Telecasting 



A Serviced BROADCASTING Newsweekly 


/ision Revenue 
Triples in 1950 
Page 55 

Reactions to Allocations 

IKre Mixed 
Page 55 

>reme Court Hears 
Color Arguments 

Page 56 

Latest Set Count 
By Markets 
Page 62 



They add up to the hardest selling advertising 
medium of 1951. The audience of Daytime TV jumps in 
size from day to day. So do its advertisers' results. 
It's advertising's most vital selling force. 

WSB-TV Atlanta 

Call or write for our new WBAL-TV Baltimore 

comprehensive study of Daytime TV. WNAC-TV Boston 

WFAA-TV Dallas 

And use Daytime TV. Your Petry TV salesman KPRC-TV Houston 

can still present some excellent daytime availabilities KFI-TV Los Angeles 

on these twelve leading television stations. WHAS-TV Louisville 

But they're going fast. K$Tp . TV M>Ts . st< Pau , 

WSM-TV Nashville 

WTAR-TV Norfolk 

KPHO-TV Phoenix 

WOAI-TV San Antonio 





Channel 4 


WGAL-TV is the only television station located in this 
thriving market. Its coverage area includes the following 
counties: Lancaster, York, Lebanon, Dauphin (Harrisburg), 
Berks (Reading), Cumberland and adjacent areas. 

WGAL-TV, for sales results, is getting better all the time. 


In January, Bulova Watch Co. offered a Jeweler's Polishing 
Cloth on its WGAL-TV "Weatherman" program. After 
only four announcements, over 2,000 requests were 
received! Cost per inquiry — $.09 One of the reasons 
why result-minded sponsors choose WGAL-TV 1 

The WGAL-TV coverage area is becoming more productive 
all the time. 


Retail Sales Receipts increased an average of 198%, 
1948 compared with 1940. 

Population increased an average of 12%, 1950 compared 

with 1940. 

(U. S. Census figures) 

Show your product, tell your sales story in a BUYING MARKET. 
Let WGAL-TV put climb in your sales curve. 

Represented by 

ROBERT MEEKER ASSOCIATES • Chicago • San Francisco 

A Steinman Station 



Clair R. McCollough, Pres. 

New York • Los Angeles 

Page 54 • April 2, 1951 

Telecasting • BROADCASTING 

Jional Press Bldg. 
sMngton 4, D. C. 

APRIL 2, 1951 

BROADCASTING • Telecasting 
$7 annually, 25c weekly 


TELEVISION broadcasting reve- 
nue tripled in 1950, as compared 
with 1949, and half the TV stations 
in the country ended the year in 
the black, according to an FCC re- 
iport issued last week. 

Despite the soaring total reve- 
nue, the industry as a whole wound 
up in the red at the end of 1950, 
showing a $7.9 million loss. Even 
that was a distinct improvement 
over 1949 when the aggregate loss 
of all telecasters was $25.3 million. 

The four networks and their 14 
owned and operated stations took 
in $55 million revenue in 1950, more 
-than half the total for the industry. 
But they suffered a loss of $9 mil- 
lion, a $10.5 million deficit from 
■network operations offsetting a $1.5 
million net income (before federal 
income tax) of their owned and 
operated stations. 

Remaining Outlet's Income 

The 93 other TV stations (non- 
network owned) in the U.S. had a 
net income before taxes of $1.1 

Total industry revenue was $105.8 
million in 1950 (see Table 1). 

Fifty-four stations reported prof- 
its before federal income tax in 
1950. Eight of these made more 
than $400,000 each, and 32 made 
more than $100,000 (see Table 3). 

Among the 52 stations reporting 


1950 Estimated Revenues, 

Expenses and Income 
Total Broadcast Revenues 

1950 1949 1 1948- 
4 networks (including 
14 owned and oper- 
ated stations) S 55.0 $19.3 $4.8 
93 television stations 50.8 15.0 3.9 


Industry total $105.8 $34.3 
Total Broadcast Expenses 
? networks (including 
14 owned and oper- 
ated stations) $ 64.0 $31.4 $11.2 
93 television stations 49.7 28.2 12.4 

Industry total $113.7 $59.6 $23.6 
Broadcast Income 
(Before Federal Income Tax) 
4 networks (including 
14 owned and oper- 
ated stations) $(9.0) $(12.1) $(6.4) 
3 television stations 1.1 (13.2) (8.5) 

Industry total $(7.9) $(25.3) $(14.9) 
[ ) Denotes loss. 
1949 data covers 4 networks including their 
14 owned and operated stations and 84 
television stations, 
f 1948 data covers 4 networks including 
their 10 owned and operated stations and 
40 television stations. 

losses for the year, 26 lost less than 
$100,000 each; 15 lost between 
$100,000 and $200,000; five had defi- 
cits of $200,000 to $400,000, and six 
stations were in the red beyond the 
$400,000 mark (see Table 3). 

Interconnected stations (or those 
in interconnected markets) gener- 
ally had healthier bank balances 
than non-interconnected. Of the 79 
in interconnected areas, 47 reported 
profitable operation. Out of the 27 
non-interconnected stations, only 
seven were in the black. As a group, 

stations in one-station intercon- 
nected communities did best of all. 
Twenty of the 29 so situated re- 
ported profits last year (see Table 

For 29 stations in the one-station 
interconnected markets, the aver- 
age income before Federal income 
tax was $90,000. The 15 of these 
that were on the air and intercon- 
nected for the full year earned more 
than the average for the whole 29. 
These 15 averaged $174,000 income. 

Eleven stations on the air for the 

($ millions) 

Growth of Television Broadcast Revenues 1946-1950 

All networks and stations 

($ millions) 

FCC Report Shows 

full year in one-station markets 
but non-interconnected had losses 
averaging $29,000 each. In two- 
station markets, five stations on 
the air and interconnected a full 
year averaged $105,000 profits, 
while six stations on the air a year 
but not interconnected averaged 
$143,000 losses. 

Interconnection Profitable 

The 79 stations in interconnected 
areas reported total profits of $5.7 
million. The 27 in non-interconnect- 
ed markets had an aggregate loss 
of $3 million. 

Combined TV and AM income of 
networks and all their owned and 
operated stations increased 50% in 
1950 over 1949— $9.6 million (be- 
fore federal inco'me taxes) last 
year as compared with $6.4 million 
the year before. Their AM income 
was $18.6 million in 1950, about 
the same as that in 1949, but their 
TV losses were reduced from $12.1 
million in 1949 to $9 million in 

The network aggregate AM rev- 
enue rose from $105.3 million in 
1949 to $106.5 million in 1950, the 
FCC said. 

How big a piece of total broad- 
cast revenue TV accounts for can 
be seen in Table 5. In the 63 tele- 
vision markets, TV revenue ac- 
counted for about one-fourth of the 
(Continued on 'page 68) 

ALLOCATION VIEWS |ndustr y Reqcti °" Mixed 


PROSPECTS that color may make 
a bonanza out of the UHF after all 
— and that an asserted assault may 
be made upon the "little-used" 
FM band for additional VHF chan- 
nels — stood forth prominently last 
week among the mass of views on 
the revised proposals which FCC 
hopes to make its final television 
allocation to the U. S. for genera- 
tions to come [Broadcasting • 
Telecasting, March 26]. 

•Overall, the industry greeted the 
Commission's plan engineering- 
wise with loud cries of "well done" 
and "more realistic." But alloca- 
tionwise, Commission ears must 
suffer the range of "assinine," 
"good engineering but little sense," 
to "creditable job considering the 
framework in which they had to 

"We also must remember," went 

another, "the boys at the Commis- 
sion are darn proud of this plan 
... it took a long time . . . and it's 
going to be awful hard to get 
them to change it." 

FCC proposes through its new 
plan, involving vastly revised engi- 
neering standards and allocation 
tables, to open up the full UHF 
band. With these 65 or 70 UHF 
channels, added to the 12 existing 
VHF channels, FCC will provide a 
nationwide distribution of nearly 
2,000 stations in some 1,200 com- 

The Commission also proposes 
to: (1) reserve "indefinitely" about 
10% of both VHF and UHF chan- 
nels for noncommercial educational 
stations; (2) switch 31 of the 107 
operating VHF stations to new 
VHF channels; (3) promptly un- 
freeze VHF-UHF channels in U.S. 
territories; (4) where possible 

grant existing VHF stations sub- 
stantial power increases, and (5) 
generally lift UHF freeze in U.S. 

All aspects of the partial freeze 
lift are contingent upon nature of 
comments FCC receives by May 8, 
deadline for replies to initial views 
due April 23. 

Hearing on city-by-city alloca- 
tion proposals begins May 23, may 
run two months. All previous com- 
ments are set aside and anyone 
wishing to take part must file 
anew by April 23. 

Overall freeze lift cannot be 
made until after final allocation. 
Freeze on new TV construction 
began Sept. 30, 1948. 

These reactions — many conflict- 
ing — came last week following dis- 
tribution of FCC's proposal : 

• At least one well-known con- 
sulting engineering firm is recom- 

(Continued on page 58) 

Telecasting • BROADCASTING 

April 2, 1951 • Page 55 



TWO big questions were posed 
by the U. S. Supreme Court as the 
fight against adoption of CBS 
color standards last week moved 
into the highest tribunal of the 

1. What is the scope of the Su- 
preme Court's review? 

2. Was the District Court in 
Chicago derelict in its review? 

The first question was most for- 
cibly advanced by Justice Robert 
H. Jackson Tuesday when he asked 
CBS Counsel Samuel I. Rosenman 
if the Court was to be called upon 
to judge which system was super- 
ior. "How on earth are we going 
to qualify ourselves on these tech- 
nical questions?" he added. 

Whether the Chicago District 
Court had afforded proper review 
of RCA and other intervenors' case 

against the FCC decision of last 
fall adopting CBS color [Broad- 
casting • Telecasting, Dec. 12, 
1950], was touched upon in re- 
marks of other Supreme Court 
Justices. Solicitor General Philip 
B. Perlman however steadfastly 
maintained that the lower court 
had carried out its originally-an- 
nounced intent of affording full 
and proper consideration of the 
issue. The bench had read ex- 
cerpts from the Chicago decision 
in which that court dismissed the 
appellants' plea, but continued a 
temporary restraining order 
against the start of commercial 
color transmission by the CBS 
system pending further judgment 
by the Supreme Court. 

This, coupled with the observa- 
tion of Justice William O. Douglas 

on a recent Supreme Court decision, 
Universal Camera Corp. v. National 
Labor Relations Board, which re- 
manded that particular case to an 
appeals court, prompted some ob- 
servers to speculate that the whole 
color issue might be sent back 
to the Chicago Court with the sug- 
gestion that fuller review be made. 

Full Review Necessary 

The Universal Camera decision 
provided, in part, that when a court 
reviews a case such as that, the 
entire record of the case should 
be studied and not merely the 
conclusions reached by the agency. 

On the other hand, there were 
those who discounted the possi- 
bility of the case being remanded, 
saying that the Solicitor General's 

argument pointed up the fact that 
the case had been properly re- I 
viewed in District Court. 

Throughout the argument, RCA | 
counsel maintained that CBS' I 
system should not have been adopt- 
ed exclusively; that in addition 
RCA's system should have been 
authorized; that the Commission 
was "capricious and arbitrary" in 
its decision. 

On the first point, Justice Felix 
Frankfurter questioned whether 
adopting one system of color TV n 
transmission tended towards mo- I 

Chief Justice Vinson at the start * 
of the second day of oral argu- 
ment, Tuesday, announced that the 
Supreme Court, on motion of RCA, 

(Continued on page 66) 

Puzzle: Find the Television Cameras 

TAKE a close look at this picture. 

It was made during a Washington session 
of the Kefauver committee. The picture was 
distributed by Acme Newspictures, which 
serves newspapers, so it could hardly be argued 
that the photographer was going out of his 
way -to plan a zhot that would be especially 
favorable to television. 

Look at the picture. 

There are five still cameramen crouched 
under the nose of the witness. They are wait- 
ing to explode flash bulbs in his face. 

There are eight motion picture cameras 
ranged against the wall. Notice the bright 
Kleig light at top, left of center. If somebody 

extinguished that light, the eight newsreel 
cameras couldn't make a picture that would be 

Over in the right top corner is one television 
camera. If that Kleig light that is so neces- 
sary to the newsreels were to go out, the 
operator of the TV camera would make a quick 
adjustment of its lenses and continue to trans- 
mit a picture of high quality. TV doesn't 
need that blinding light at all. It doesn't need 
illumination any brighter than that ordinarily 
provided in a public meeting room. 

This picture does not show all the news 
coverage equipment that was in the room at 
the tirnei 'I hero were two other i v cameras, 


and there were also other newsreel cameras 
(and other newsreel lights) as well as other 
still cameras (fitted out with flash guns), in- 
cluding the one that made this shot. 

It shows enough, however, to emphasize the 
foolishness of the hullabaloo being raised these 
days by critics who claim television defaces 
premises to which it is admitted. 

We are publishing the picture because we 
think it goes a long way toward establishing 
just which of the news coverage instruments 
causes the more distraction to a witness. 

A lot of people are confused on this point. 
They associate television with strong lights and 
whirring cameras. The gamblers Kleinman 
and Rothkopf who refused to answer questions 
last Monday night were represented 
by an attorney who protested that 
TV cameras were "grinding" and 
that the bright "TV" lights were 
on. He also mentioned the presence 
of newsreel and still photographers, 
but the emphasis was on TV. 

Newspaper reports of the Ke- 
fauver committee hearings for the 
past two weeks have repeatedly 
referred to "television lights," so 
repeatedly indeed that bright lights 
and TV are by now fixed as in- 
separable in the minds of many. 

To listen to the objections of 
bashful gamblers and their shrewd 
attorneys and to read the news- 
papers, it is easy to believe that 
there is so much TV equipment in 
a hearing chamber that there is 
scarcely room for anyone else. This 
picture tells a different story. 

If contempt proceedings against 
the reluctant witnesses, Kleinman 
and Rothkopf, are prosecuted, the 
legal precedent establishing the 
rights of TV will unquestionably be 
set. These rights will also be in- 
fluenced if the Senate agrees to 
proceed with a general investi- 
gation of the subject. 

We suggest that this picture 
constitutes an excellent piece of 
documentary evidence in such pro- 
ceedings. It shows that TV is not 
the medium that upsets the decorum 
of a hearing. Indeed it is the least 
obtrusive instrument in the place. 


Raises Coverage Question 

THE NATIONAL crime story last 
week found television, as a medium, 
implicated in an impending legal 
test that is unique in U. S. history. 

The judicial ramifications of the 
TV camera coverage of the Kefau- 
ver Crime Committee may be 
ironed out from two different ap- 
proaches, in Congress, itself, and 
in the courts, perhaps eventally 
reaching the highest tribunal in 
the land. 

Sentiment in Congress seemed to 
indicate that a study of television 
coverage, as proposed by a Repub- 
lican member of the Senate Crime 
Investigating Committee — Sen. 
Alexander Wiley of Wisconsin, 
may extend to a review of the gen- 
eral conduct of Congressional in- 
vestigatory groups. 

Sen. Wiley introduced a resolu- 
tion calling upon the Senate Rules 
committee to make a "thorough 
study" of the intricate problems 
posed by "past or proposed, tele- 
vising or radio broadcasting or 
motion picture or other photo- 
graphing, of proceedings of the 
Congress and its respective Houses 
and Committees." 

The resolution (S. Res. 106) 
asked for a report to the Senate 
outlining the study made and rec- 

Contempt Citations Voted 

Coincident with this Congres- 
sional preview, the Kefauver unit 
voted contempt citations against 
two Cleveland witnesses who balked 
at television. They were Morris 
Kleinman and Louis Rothkopf. 

The committee's assistant chief 
counsel said that regardless of any 
testimony these two subpenaed wit- 
nesses may give in executive ses- 
sion the contempt citations would 
still be sought from the Senate. 
He could not give a definite time- 
table on the citation requests. 

Attorney Timothy McMahon, 
also of Cleveland, in representing 
both reluctant witnesses, declared 
for the record: 

". . . That to the rear of the wit- 
ness . . . there appears five high- 
powered floodlights . . . three of 
which are focused behind the com- 
mittee and in the face or on the 
person of the witness . . . that in 
the room there are three TV cam- 
eras, which are in varying degrees 
focused upon the members of the 
committee, counsel, and the wit- 

Mr. Kleinman said he could 
check news articles for his testi- 
mony and could demand a retrac- 
tion but that he had no way of 
knowing what happened on TV 
and on radio, what parts of the 
proceedings were given to the 
radio-TV audience, or what com- 
ments were made during the time 
he appeared. 

Specifically, he charged the Ke- 
fauver committee procedure with 
violation of his Constitutional 

rights. He said he would not re- 
spond to interrogation unless ap- 
paratus, such as television, radio 
and news reels were shut off. When 
Bryson Rash of WMAL-TV Wash- 
ington, in charge of the Washing- 
ton TV coverage, offered to "shut 
off" TV — and it was for a brief 
interlude with cameras focused 
only on Chairman Estes Kefauver 
(D-Tenn.) — the witness demanded 
that "everything be shut off." The 
committee denied the request. 

The witnesses, both Messrs. 
Kleinman and Rothkopf, took the 
identical position, further asserted 
that they were subject to (1) "glar- 
ing" lights, (2) observation on the 
manner of their sitting, talking, use 
of hands, clothes worn, etc. to "un- 
favorable comment," (3) distortion 
of voice, (4) increased nervousness, 
(5) showing of newreels on TV 
with various commentary by TV 
announcers or pickups of spectator 
opinions from the audience. 

"If the TV industry wants me 
to aid in boosting the sale of TV 
sets, and the sponsors. ... I am 
entitled to be consulted just the 
same as any other American 
amusement enterprise," the wit- 
nesses declared. Both men have 
been convicted for tax evasions. 

After the hearing, Sen. Kefauver 
said he thought the refusals by the 
two men to answer questions with 
TV on the scene would make as 
good a legal test as possible. 

Sen. Kefauver later commended 
radio, television and press coverage 
of the public hearings, as they 
flickered to a climatic conclusion. 
The national TV program, through 
the courtesy of the U. S. Senate 
and the television networks, had its 
future run in doubt. 

Billings in the future hinged on 
whether the committee's life would 

be extended. Sen. Kefauver said 
he was going to step down regard- 
less and added he favored a na- 
tional crime commission. Republi- 
can members, Sens. Wiley and 
Charles W. Tobey (N. H.) looked 
to continued hearings. 

Judge Samuel Leibowitz, dis- 
tinguished jurist from Kings 
County, N. Y., appearing before 
the committee, asserted: 

". . . Formerly before you had 
television, before the wide use of 
radio, a Costello or Erickson was 
an abstraction. He was something 
out of a story book. Today, the 
women of our country have seen 
these characters, they have been 
brought right into the living rooms, 
into the homes and for the first 
time, I believe, our women in this 
country have been aroused as they 
never have been aroused before 

Sen. Wiley asked the legal ex- 
pert for comment on the implica- 
tions of the telecasting of Congres- 
sional committee proceedings on 
the civil rights of witnesses. 

Judge Leibowitz said it was one 
thing to have a TV camera at the 
(Congressional) hearing but quite 
another to set up a TV camera with 
Kleig lights in a courtroom. 

Plan Group Proposed 

He suggested the setting up of 
some over-all group to formulate 
a "carefully thought out plan how 
to handle this new giant, this new 
instrument that is just a day old, 
so to speak. It may be dynamite. 
It may cause untold harm where 
good is desired. . . ." 

Sen. Wiley asked the magistrate: 
"Suppose we get a criminal before 
us with 30 or 40 million people 
looking in and he says he paid 

CITATION for WDSU-TV New Orleon's excellent coverage of the Kefauver 
hearings was presented to Robert D. Swezey, executive vice president and 
general manager, WDSU Broadcasting Corp. At the presentation were (I to r) 
Jimmy Nelson, chairman. Young Men's Business Club, organization which 
made the citation; Dr. Lawrence LeBon, first vice president, YMBC; Mr. 
Swezey, William Guste Jr., YMBC president; Gay Batson, WDSU chief 
announcer, and Ray Rich, WDSU-TV program director. 

Telecasting • BROADCASTING 

chairman of the Senate Crime Investi- 
gating Committee, congratulates G. 
Bennett Larson (I), vice president and 
general manager of WPIX (TV) New 
York, for station's fine job of origi- 
nating and feeding the crimecasts to 
the TV industry. Ted Estabrook (c), 
WPIX director, basks in glory. 

Judge Blank so much. What have 
we done?" 

Judge Leibowitz said: "You've 
destroyed Judge Blank." A pos- 
sible solution, the witness said, was 
granting the right to the accused 
to cross-examine the accusing wit- 

Sen. Wiley, meanwhile, added a 
footnote by suggesting that in..^* 
national emergency, video could 
prove "a vital instrument" by per- 
mitting Congressmen to legislate 
via the medium. 

No matter what the legal proc- 
esses may be — and the TV case is 
sure to be battled through the 
courts right up to the Supreme 
Court — the public was asking for 
more. This was pointed up by a 
tremendous mail pull which show- 
ered postal congratulations and de- 
mands for continuance. 

Over-all total received by com- 
mittee participants, was believed to 
be greater than 25,000 or 30,000 
letters and telegrams with about 
half asking for hearings to con- 
tinue. Overwhelming majority of 
these letter writers favored con- 
tinuance of TV. 

Sen. Tobey said he favored tele- 
vising important Senate debates 
and committee hearings and that 
TV "can be of a tremendous good" 
by showing people their govern- 
ment at work. 

There was a change from crime 
to religion in Washington in the 
midst of TV proceedings. During 
March 24 coverage of hearings, 
WTOP-TV (CBS) did a last min- 
ute switch to pick up Baptist 
Church Hour at 3 p.m. The sta- 
tion was swamped with telephone 
calls protesting. WNBW (TV) 
(NBC), meanwhile, had begun its 
coverage. However, the committee 
called the station and asked it 
drop the crimecast so as not to 
attract viewers from the church 

WNBW then switched to a reli- 
gious film. The outlet's switchboard 
was tied up with calls from irate 
televiewers. It resumed coverage 
at 3:03 p.m. Sen. Kefauver ex- 
(Continued on page 68) 

April 2, 1951 • Page 57 

Allocation Views 

(Continued from page 55) 
mending color as the answer to the 
UHF problem, particularly in mar- 
kets where VHF competition will 

• Those VHF operators whose 
views were known are highly elated 
by FCC's plan. It assures virtually 
no competition and practically doub- 
led or trebled immediately the value 
of their investment, some said. 

• Certain New York sources stated 
VHF-UHF intermixture and educa- 
tional-reservation policies will result 
in two-network VHF system.. It was 
noted plan provides three or more 
VHFs in only 27 markets, with 99 
cities getting two each and 193 cities 
getting only one commercial VHF 

• Intimation from above CBS and 
NBC inevitably would become fav- 
ored TV networks was. laughed off by 
other networks with assurances of 
vigorous competition programwise. 

• WELI New Haven, Conn., ac- 
cording to Chief Engineer Richard 
W. Davis who saw high hopes for 
UHF year ago [Broadcasting • Tele- 
casting, Feb. 6, 1950], to seek Channel 
59 there; ordered "first" UHF trans- 
mitter from GE before Korean war 
and has much other equipment on 
hand ; site picked. "Connecticut UHF 
picture is good," he said. 

• Other engineers see bright UHF 
future, some charging UHF to date 
has been "sold down the river" like 
FM was, and "vested interests" have 
been "more afraid of UHF than they 
ever were of color." 

• From VHF standpoint, FCC can't 
solve allocation problem in New Eng- 
land or Pennsylvania "as a whole 
without cracking New York." 

• VHF operators on low end — par- 
ticularly Channels 2, 3 and 4 — will 
eventually hit rough going from 
long distance interference (500 to 
1,500 miles or more), since FCC plan 
provides no protection. 

• Others wondered if the 13 or 18 
"flexibility" channels at top of UHF 
may not be tagged for present VHF 
operators since VHF has from start 
been called "temporary home" while 
UHF has been called "permanent". 
Press of other services like aviation, 
safety-of-life, for VHF noted, plus 
FCC "hypothetical" questions on such 
switch during hearings. 

• Joint Committee on Educational 
Television, which pressed reservation 
issue during proceedings, is prepar- 
ing for renewed support of its initial 
petition for about 20% of all VHF- 
UHF channels. JCET is setting up 
Washington "headquarters" and staff. 

• Lehigh Valley (Bethlehem-Al- 
Ientown-Easton, Pa.) citizens are up 
in arms over earlier deletion of VHF 
channel and substitution of three 
UHFs, reaffirmed by new plan. Even 
educators there are thumping for 
commercial VHF facility, according 
to reports. 

• Many legal spokesmen felt allo- 
cation by rule making might be found 
unlawful, would upset whole plan. 
Educational reservation similarly con- 
sidered. Inflexibility of allocation 
table was attacked in many quarters, 
with explanation have-nots may be 
completely shut out once plan is 

Engineeringwise, FCC's plan 
looked good to industry representa- 
tives in the New York area. 

Logically, most engineers there 
felt, TV should have been assigned 
the remainder of the VHF band 
up to 300 mc, which would have 
given a spread of frequencies with 

Page 58 • April 2, 1951 

FOURTEEN-FOOT model of Empire State Bldg. tower and TV antenna, from 
which five New York TV stations will begin telecasting this spring, is un- 
veiled at Institute of Radio Engineers' 40th annual convention [Broadcasting 
* Telecasting, March 26]. Distinguished guests included (I to r) FCC Comr. 
George E. Sterling; Comdr. Mortimer W. Loewi, DuMont TV Network director; 
FCC Comr. Frieda Hennock; Lt. Gen. Hugh Drum, president of Empire State 
Bldg.; Brig. Gen. David Sarnoff, RCA chairman of the board; Dr. Frank G. 
Kear, Kear & Kennedy, consulting engineers, Washington, D. C; FCC Comr. 
E. M. Webster; 'Miss Empire State Building' (Kay Burke); Edward J. Noble, 
ABC chairman of the board. 

reasonably uniform characteristics. 
Insistence of the armed forces that 
these frequencies be reserved for 
their use, however, made it neces- 
sary to locate a part of the video 
assignments in the UHF band and 
under those circumstances the 
Commission probably did about as 
well as could be done, it was felt. 

The plan of varying effective 
radiated power proportionately to 
city size drew praise from engi- 
neering executives, who agreed 
this would help stations to provide 
adequate service. Higher power 
for stations assigned to channels 
7 to 83 was also lauded, particular- 
ly by engineers of stations on 
Channels 7 to 13, who pointed out 
this will make the task of receiver 
installation a simpler one and so 
help both viewer and telecaster. 

Educational Issue 

Little endorsement was voiced, 
however, for FCC'S action in re- 
serving channels for exclusive use 
of educational institutions and for 
the plan to locate both VHF and 
UHF stations in the same cities. 
Almost every industry executive 
reached by Broadcasting • Tele- 
casting stressed the disadvanta- 
geous competitive position of the 
operator of UHF station in a city 
which also affords VHF service, as 
tests made so far with UHF have 
indicated program service in this 
area is both more expensive and 
less efficient than that in VHF. 

Manufacturers of video trans- 
mitters reported they have been 
thinking about UHF equipment for 
some time and are now in the pro- 
cess of weighing the relative merits 
of maximum power, reasonable cost 
and operating efficiency to arrive at 
what will be the most attractive 
type of UHF transmitters for 

television station licensees. 

Material shortages will not pre- 
sent too much of a problem in the 
transmitter field, these companies 
said, as their needs are very small 
in comparison to those of the 
manufacturers of automobiles, 
household appliances and radio and 
TV receivers. Provided, they all 
hastily added, that government 
requirements and restrictions are 
not increased. 

Meanwhile, in Chicago, Zenith 
Radio Corp. expressed elation over 
provision within existing Zenith 
receivers enabling easy conversion 
for UHF reception. 

Washington attorneys seemed to 
agree engineeringwise FCC's new 
proposal was a "good job" and 
more "realistic" than its predeces- 
sor. But a mixture of views, with 
some vigorous "don't quote me" 
objections, were reflected as to 
the allocation provisions and poli- 

One prominent attorney said 
FCC is "treading on dangerous 
ground" legally in its educational 
reservation plan. If the policy 
were found unlawful, he said, this 
would "upset" the entire plan. 

Another well-known attorney, 
citing AM history, said "there 
shouldn't be any educational as- 
signments. These reservations de- 
prive the large cities of competi- 
tive service, and when education 
can be worked in with regular pro- 

This attorney also felt it unfair 
to force applicants to decide 
whether to chance UHF even before 
VHF may be available. By not 
chancing UHF, they could lose out 
all around, he Said. In view of 
long-pending wishes for more VHF 
channels, he saw possibly forth- 
coming a concerted "assault" on 

the present FM band. 

Another attorney, hearing from 
one client who is now operating 
a VHF outlet, quoted the anony- 
mous licensee as saying the al- 
location plan immediately boosted 
his investment "by 300 f /<r. Made 
one-and-a-half million bucks just 
like that." 

Apparent inflexibility of pro- 
cedure to amend, "or even correct" 
the allocation table once it's made 
final got a good working over in 
some quarters. Also strongly at- 
tacked was allocation of channels 
to cities which obviously because 
of their small size could not sup- 
port a station in the foreseeable 
future while depriving a healthy 
competitive service to nearby cities 
which could support the stations 

Although the majority of Wash- 
ington engineers considered FCC's 
revised technical standards more 
realistic, some felt the VHF chan- 
nel paucity has resulted from FCC's 
failure to fully represent the in- 
dustry during division of frequen- 
cies by the Interdepartmental Ra- 
dio Advisory Committee. 

Others considered the new VHF 
allocation "wasteful" and better 
use could have been made of VHF 
through closer spacings and di- 
rectional antennas. Two additional 
channels also could be obtained 
from the FM band, it was noted, 
leaving enough to provide five FM 
stations in most cities. 

Public Protects Self 

Another view was that FCC has 
worried too much about obsoles- 
sence because the public has proven 
in the past it protects itself when 
deciding whether a new service is 
worth the cost. One engineer also 
felt FCC is strait-jacketing stand- 
ards too soon, stifling engineer- 
ing initiative and precluding later 
incorporation of engineering ad- 

One Washington management 
consultant, who supported some 
views of the majority of engineers, 
indicated applicants should go slow 
in pioneering UHF until the equip- 
ment and economic pictures are 
clarified. He saw UHF in possibly 
the same straits as FM. 

The Assn. of Federal Communi- 
cations Consulting Engineers, 
through its president, Andrew D. 
Ring, observed: 

The AFCCE presented certain com- 
ments on the television allocation hear- 
ing. The allocation released March 22 
does not make the best use of the VHF 
channels. Idealized engineering princi- 
ples are observed without too much 
consideration to the practicalities of 
equitable distribution of the facilities 
comparable with the actual population 
distribution and economic support. 

In many cases the separation between 
existing stations has been increased 
and in a few cases there exists inter- 
ference which will be eliminated, but 
in many other cases the increase in 
separation accomplishes a gross waste 
of facilities, probably under the theory 
UHF channels will supplement the 
VHF channels with smaller service 

The new allocation is over-simplified 
and made quite rigid, making very dif- 
ficult the inclusion of new develop- 
ments, the exercise of ingenuity and 
other means of improving service to 
the public. The rigidity of the alloca- 
tion and the requirements such as elim- 
ination of directional antennas for pro- 
tection means the maximum use cannot 
be made of the VHF channels for serv- 
ice to the greatest number of people. 

Telecasting • BROADCASTING 

Immediate Policy Board 

(Continued from page 26) 

(WMAR) has frequently arisen in 
connection with government allo- 
cations. With a background of 30 
years in communications in the 
Navy, member of the former Radio 
Commission, and successively as 
assistant chief engineer and chief 
engineer of the FCC, Mr. Jett is 
regarded as one of the world's fore- 
most allocations experts. A retired 
naval officer, he is devoting part- 
time to a Pentagon assignment on 
international allocations. 

Throughout the report, special 
stress was laid on the important 
role privately - owned companies 
played in the country's telecom- 
munications system and that "it 
should continue to be the policy 
of the United States Government 
to encourage and promote the 
health of these privately-owned 
companies as a vital national 

Established Last Year 

The Presidents Temporary Com- 
munications Policy Board was set 
up Feb. 17, 1950, for a one-year 
period, to study the present and 
potential use of radio and wire 
communications facilities by gov- 
ernmental and non-governmental 
users. The board was to present 
to the President evaluations and 
recommendations in the national 
interest concerning (a) policies for 
the most effective use of radio 
frequencies by governmental and 
non-governmental users and alter- 
native administrative arrangement 

|j in the government for the sound 
effectuation of such policies, (b) 
policies with respect to interna- 
tional radio and wire communica- 
tions, (c) the relationship of gov- 
ernment communications, and (d) 
such related policy matter as the 
board may determine. 

The temporary board was headed by 
Dr. Irvin S. Stewart, former FCC 
Commissioner and now president of 
U. of West Virginia, and included: 

1 Dr. Lee A. DuBridge, president of 

i California Institute of Technology; 
David H. O'Brien, retired vice presi- 
dent of Graybar Electric Co. and war- 
time director of distribution for the 
Army Signal Corps; William L. Ever- 
itt, head of the electrical engineering 
department of the U. of Illinois, who 
also served on the Condon Committee 
on color television; and Dr. James R. 

• Killian Jr., president of the Massa- 
chusetts Institute of Technology. . . 

Having completed its work, the 
board turned its report over to the 
White House Feb. 17. Earlier this 
month copies were submitted to 
members of the FCC with request 
for recommendations. It is believed 
that the Commission is in sym- 
pathy with the broad plan. 

In citing specific issues, the re- 
port, among other things, states 
that by better management of the 
spectrum, much more could be done 
with the frequencies now available 
and refers to "opportunity" for 
more effective, intensive and eco- 
nomical use of frequencies. 

Assignment of space in the 
spectrum among private users (in- 
cluding state and local but not 

government agencies) is a respon- 
sibility of the FCC. "The total 
amount of such space available for 
assignment, however, is not deter- 
mined by the FCC," relates the 
report. "In effect, it is determined 
by the President, who is respon- 
sible for the assignment and man- 
agement of those frequencies used 
by . . . government agencies." 

Interdepartmental Radio Ad- 
visory Committee (IRAC) assigns 
frequencies to federal users. Ac- 
cordingly, the report says: 

Thus far, no national policy has ex- 
isted to clarify this dual control of a 
single resource and thus to aid in gov- 
erning the apportionment of space be- 
tween private users and government 
users as groups. No criteria has been 
established for use in choosing between 
the conflicting needs of a government 
and non-government user. 

Following these issues, the tem- 
porary Communication Board made 
recommendations : 

1. Pressure on the radio frequency 
spectrum is steadily increasing as a 
result of the greater use of radio in 

2. The means on which we have re- 
lied in the past for management of the 
spectrum are no longer adequate to 
resolve in the best national interests 
the problems produced by this increas- 
ing pressure. 

3. Measured in terms of spectrum 
space rather than in numbers of dis- 
crete frequency channels, the federal 
government's share of the spectrum, 
though not so great as is commonly 
believed, is nevertheless large. While 
we do not know that it is out of pro- 
portion to the government's responsi- 
bilities, it must have the most adequate 
justification and careful management 
if the greatest benefit is to be obtained 
from it. 

4. There is a need for a continuing 
determination of the changing require- 
ments of federal government users 
both among themselves and in relation 
to the requirements of other users. 

5. The recent rapid worldwide growth 
of telecommunications, combined with 
the needs of the current national emer- 
gency, makes the resolution of these 
problems a matter of great urgency. 

6. The resolution of these problems 
can be secured only through adequate, 
energetic management, which demands 
that the government organize itself to 
take a comprehensive view of the tele- 
communications field. 

The report referred to "weak- 

phone), vice president in charge of 
marketing, BBDO, addresses a lunch- 
eon meeting of the New York Chap- 
ter of the American Marketing Assn. 
March 19 [Broadcasting • Telecast- 
ing, March 26]. At left is Lewis 
Avery, Avery-Knodel; looking on it 
right is Robert Hutton, Edward Petry 
& Co. Mr. Hutton was chairman of 
the luncheon meeting which featured 
a panel discussion by members of the 
Special Test Survey Committee for 
Analysis of Radio and TV Research 
Techniques. Messrs. Manchee and 
Avery are members of the committee. 

nesses" in present organization and 
practices, and stressed that due to 
"dual" authority of FCC and IRAC 
over the same entity, it is "essen- 
tial" that there be full coordination 
between the two. It is further 
noted that FCC, as a member of 
IRAC, is, on one hand, afforded 
an opportunity to comment on as- 
signments to government stations; 
on the other hand, when FCC con- 
siders it necessary to refer a pro- 
posal to IRAC, the latter commit- 
tee has opportunity to comment. 
The report points out that final 
action by FCC does not require 

IRAC approval, but the reverse is 
not true. 

Along with other spectrum prob- 
lems, the Stewart board report 
makes recognition of congestion 
and need for space for television , 

Cites Reallocation 

Referring to the proposed real- 
location plan, it is stated: 

The proposed plan, if adopted, will 
reduce the total number of VHF tele- 
vision stations in the United States and 
the number allocated to some areas. 
It will, however, provide for additional 
UHF stations. The proposed plan con- 
templates the allocation of both VHF 
and UHF stations in the same commu- 
nity. There is little possibility that a 
UHF can compete successfully with a 
VHF station. Within practical power 
limits, a UHF station cannot serve as 
large an area as can a VHF station. 
For a considerable period after the 
UHF stations commence operation, par- 
ticularly in areas where there are VHF 
stations, there will probably be few 
UHF receivers and consequently a lim- 
ited audience. 

The report notes that "relation- 
ships between the Commission and 
the President are always condi- 
tioned by the views of Congress — 
and in particular of those Senators 
and representatives who take a 
special interest in broadcasting or 
other communications matters — as 
to the proper role of the Commis- 
sion and the degree of independence 
from the President it should enjoy." 

The report further states: 

Many Congressmen take special in- 
terest in matters before the Commis- 
sion which may affect availability of 
nationwide outlets for political debate, 
or which may affect communications 
activities in their home areas. These 
interests are largely concentrated in the 
field of broadcasting and television. We 
take account of this fact here because 
its effect on the Commission's freedom 
to emphasize the various parts of its 
total responsibility under the Commu- 
nications Act according to its own sense 
of their importance or priority. 

Some Congressmen regard the FCC 
as an "arm of Congress" and are anx- 
ious that the Commission maintain a 
healthy independence from Presidential 
influence and control. 


Brooke, Stanton Named 

Brooke as eastern TV sales man- 
ager of Free & Peters and of 
George Stanton as midwestern TV 
sales manager of the station rep- 
resentative organization were an- 
nounced Thursday by I. E. Shower- 
man, vice president in charge of 

Mr. Brooke, a graduate of Dart- 
mouth College, has more than a 
decade of sales experience in the 
broadcast field, including three 
years with Edward Petry Co., six 
years with ABC and for the past 
2V2 years with the New York of- 
fice of Free & Peters, where he 
assumes his new duties today 

Mr. Stanton entered advertising 
with a summer job at J. Walter 
Thompson Co. while he was a stu- 
dent at the U. of Illinois. In 1935 
he joined Blackett-Sample-Hum- 
mert in Chicago, moving in 1940 
to McCann-Erickson, where he was 
made media director in 1942 and 
account executive on Standard Oil 
Co. of Indiana in 1946. He assumes 
his duties as midwest TV sales 
manager in the Chicago office of 
Free & Peters April 15. 


NEW ALLOCATION plan for dividing AT&T intercity connecting facil- 
ities" for television program transmission went into effect yesterday 
(Sunday) with the beginning of the second quarter of the year. 
While complicated in some of its detailed provisions, the plan in 

essence calls for an equal division 
of the telephone transmission facil- 
ities — coaxial cable and radio relay 
— among the four TV networks. If 
the network to which any time 
period on any link of the intercon- 
nective facilities does not want 
that time, it is offered to the other 
three in rotation, but the first net- 
work can recapture the time on 30 
days notice if it secures station ac- 
ceptance for its program. 

No Disputes 

Network representatives meeting 
with AT&T officials to work out the 
final allocations for the second 
quarter were agreeably surprised 
to find the process running smooth- 
ly, with practically no disputes 
arising. This was in marked con- 
trast to the discussions preceding 
adoption of the equal-quarters for- 
mula which were both lengthy and 
acrimonious and were not con- 
cluded until the FCC had been 
called in as an arbiter [Broad- 

casting • Telecasting, Dec. 18, 

New facility allocations will 
hold through the second quarter, 
during which a new division will 
be worked out for the third quar- 
ter (July-September) in accord- 
ance with a schedule which calls 
for a tentative four-way division 
of facilities to be made by April 
15, with each network specifying 
its needs and receiving tentative 
time assignments not later than 
May 15. On June 9, each network 
is supposed to report to the tele- 
phone company on the station ac- 
ceptances it has secured for the 
various time periods and what cir- 
cuit assignment it desires. Con- 
flicts are then worked out in con- 

Little difficulty is anticipated for 
the summer quarter allocations, 
but the time division for fall, when 
the new business year is begin- 
ning, may be harder. 

Telecasting • BROADCASTING 

April 2, 1951 • Page 59 

Gambling Data 

(Continued from page 29) 

plained this common carrier juris- 
diction, however, relates solely to 
rates charged and quality of serv- 
ice provided and said FCC cannot 
control the "content" of the ma- 
terial conveyed. 

Asked why Continental Press is 
"not under your jurisdiction now," 
Chairman Coy explained it is not 
under FCC control for the same 
reason AP or UP is not, "they're 
not common carriers." 

From the nature of this and fur- 
ther questions to Mr. Coy, observ- 
ers felt the committee did not fully 
understand the principle which 
precludes FCC from controlling 
message content, as distinguished 
from regulation of rates and 

Agreeing with the committee 
that there is no "easy solution to 
the problem," Chairman Coy said, 
"but if the control of transmission 
of what is essentially gambling in- 
formation is as critical an element 
of interstate crime as you gentle- 
men appear to believe it is, then 
Congress should make it a federal 
crime for anyone to transmit by 
means of interstate communica- 
tions facilities the types of gam- 
bling information described in the 
Commission's proposal which are 
useful only for gambling pur- 

"Such a criminal statute would 
strip from the transmitters of gam- 
bling information the veil of re- 
spectability under which they now 
operate," Chairman Coy contin- 
ued. "It would avoid the necessity 
for involved and probably inter- 
minable administrative and court 
proceedings and place in the hands 
of properly qualified law enforce- 
ment officials the task of eliminat- 
ing this interstate gambling busi- 

'Realistic Measure' 

He indicated FCC basically is not 
opposing Justice Dept. efforts, "but 
merely feels the Commission pro- 
posal is a more realistic measure, 
since it specifically details the data 
forbidden transmission while the 
Justice Dept. proposal only gener- 
ally bans transmission of "gam- 
bling information." 

Background and progress of the 
Justice Dept. bill had been outlined 
Monday morning in the general 
testimony given by U. S. Attorney 
General J. Howard McGrath. 

Respecting the problem involved 
in forbidding transmission of in- 
formation on bets, odds and prices 
paid, Chairman Coy said: 

It is naive to assume that such in- 
formation becomes "legitimate news" 
merely because of the primary nature 
of the business of the transmitter of the 
information. I have yet to hear any 
argument or explanation of why the 
transmission of lottery information by 
newspapers or press associations is any 
more illegitimate than the transmission 
of bets, betting odds, or prices paid by 
newspapers and Dress associations. 

Yet. radio stations and newspapers 
are at the present time prohibited from 
broadcasting or transmitting through 
the mails information about lotteries, 
even though it is clear that such infor- 
mation too is "legitimate news" in the 
sense that many people who would not 
participate in the illegal activities them- 
selves like to hear about those who do. 
Congress has recognized however, 

that it is necessary to restrict trans- 
mission of news about lotteries in order 
to prevent the crime itself. I think 
the same is true about information 
needed for gambling on horse and dog 
rapes and other sports events. 

I should also like to point out that 
the bill proposed by the Commission 
would also operate to curb interstate 
gambling not only on horse and dog 
racing but on all other sporting events. 
I believe that making it a crime to 
transmit gambling information dealing 
with sports other than horse and dog 
racing is essential if the problem is to 
be met adequately. 

It is my understanding, and certainly 
this Committee is more aware of the 
fact than I am, that there is already a 
great deal of nationwide gambling on 
such sports as basketball and baseball. 
Moreover, it is to be expected that if 
the interstate transmission of horse and 
dog racing informaion is effectively 
curbed, that the gambling interests of 
the country will concentrate more on 
these other sporting events. 

President Search 

(Continued from page 28) 

Paul W. Morency, WTIC Hart- 

Three committee members visit- 
ing New York last week were Al- 
lan Woodall, WDAK Columbus, 
Ga.; Robert Swezey, WDSU New 
Orleans; and Harry Spence, KXRO 
Aberdeen, Wash. 

One of the top candidates was 
understood to be Mr. Price, World 
War II director of the Office of 
Censorship. Mr. Price, who is re- 
ceiving serious attention, currently 
is serving the last year of a five 
year contract with UN. He has 
been active in newspapers and 
moving pictures. 

Thomas in Running 

Mr. Thomas also is considered a 
top candidate for the NARTB pres- 
idency, as well as for the associa- 
tion's autonomous TV section chair, 
and, perhaps, the BAB presidency, 
should Mr. Ryan be chosen and ac- 
cept the top NARTB post. Mr. 
White and Mr. Richards also are 
strongly regarded possibilities. 

Other members of the scanning 
committee are Ben Strouse, WWDC 
Washington; William B. Quarton, 
WMT Cedar Rapids, Iowa; Wil- 
liam A. Fay, WHAM Rochester; 
Patt McDonald, WHHM Memphis; 
and James D. Shouse, WLW Cin- 

In any event, Judge Miller re- 
turned last week to NARTB head- 
quarters from his Latin American 
tour on behalf of the U. S. Advis- 
ory Commission, providing NARTB 
with operating leadership of which 
it had been deprived for a fort- 

From CBS to NBC 

BEGINNING today (Monday), 
The Sojnerset Maugham Television 
Theatre, which Tintair has spon- 
sored on CBS-TV since Oct. 18, will 
move to NBC-TV. This was an- 
nounced by Martin L. Straus II, 
president and board chairman of 
Bymart Inc., which manufactures 
and distributes the home hair color- 
ing. Mr. Straus said also, that 
The Somerset Maugham. Radio 
Theatre, broadcast over CBS Sat- 
urday at 11:30 a.m. (EST), will 
continue on that network. 

Attending the opening of CBS 
color television demonstrations at 
Boston's Jordan Marsh store are 
Edward E. Mitton (I), president, 
Jordan Marsh Co., and Harold E. 
Fellows, manager, WEEI Boston 
and head of CBS New England 


Store Orders Equipment 

SETTING a precedent in the retail 
field, Jordan Marsh Co. of Boston, 
New England's largest department 
store and the fourth largest in the 
country, last week originated, 
transmitted, and received within 
its own store closed circuit color 
TV showing of its merchandise. 
It is believed to be the first store 
to order color TV equipment for 
permanent store-wide use. 

The Jordan Marsh demonstra- 
tions, in connection with the com- 
pany's 100th anniversary celebra- 
tion, gave the general public in 
the area its first opportunity to 
view CBS color television [Broad- 
casting • Telecasting, March 
26]. Over 6,000 persons were at- 
tracted the first day. 

Nine 15-minute shows daily were 
scheduled, Tuesday through Satur- 
day, with viewers watching the 
showings from three receivers in 
Centennial Hall on the fifth floor. 
Equipment was Remington-Rand. 

Richard H. Edwards Jr., vice 
president of Jordan's, explained 
that the store was holding the 
exhibition "because we believe the 
Jordan Marsh Co. should always 
be first in bringing the unusual 
and the new things to New Eng- 
land. Therefore, our company has 
ordered color television equipment 
which shortly will be a regular 
feature within the store." 

Automobile TV Set 

CHICAGO'S first-known auto 
TV receiver was installed in 
a Cadillac sedan last week at 
a cost of $1,000. William B. 
McDonald, president, Mid- 
States Corp., ordered instal- 
lation of a 12% -inch Zenith 
table model. Controls are in- 
side left arm rest, with other 
tubes and equipment in the 
trunk. The speaker is lo- 
cated behind the rear seat, 
and an electric revolving an- 
tenna is attached to the 

NARTB Polishes Agenda 

(Continued from page 28) 

gates when he appears as a parti- 
cipant on the sports panel. 

General theme of the agenda is 
"TV In the Year Ahead," with Eu- 
gene Thomas, WOR-TV New York 
and TV board chairman, presiding. 

Mr. Hamilton will appear along 
with other university officials, as 
yet un-named, to discuss the gen- 
eral sports outlook, particularly the 
football picture. 

At 11 a.m. a session will be de- 
voted to "Morning Programming — 
Does It Pay?" with executives of 
Cincinnati's three TV outlets to 
take part. Scheduled to talk are 
James D. Shouse, WLWT; Mort 
Watters, WCPO-TV, and U. A. 
Latham, WKRC-TV. Accent will 
be on early hour programming and 
how to build audiences in this 
comparatively new phase of TV — in 
which these stations have special- 

A session on "What Will Hap- 
pen to TV Circulation?" is slated 
to follow at 11:30, with speaker 
unscheduled, and one on "Making 
Better Use of Film" at 11:45. The 
film aspect will be covered by 
Charles Brown, director, TV sales, 
Bing Crosby Enterprises, and oth- 
ers. The luncheon is scheduled for 
the Grand Ballroom at 12:30. 

Outler to Speak 

Afternoon program will get un- 
derway at 2:30 p.m. with a dis- 
cussion of "Small Budget Opera- 
tion" and money-saving methods. 
John Outler Jr., WSB-TV Atlanta, 1 j 
will speak on "Successful Selling" 
in the next session. At 3:15 a busi- 
ness program will be open to dele- 
gates, presided over by Mr. 

Possibility of FCC lifting the 
TV freeze will be explored during 
a panel discussion of "The Big 
Thaw." NARTB had not yet set 
speakers or participants, but the 
agenda calls for top-level indus- 
try and FCC officials. 

Other sessions set for convention 
week were reported in Broadcasting 
• Telecasting, March 26. 


New Station Considered 

EMPIRE COIL CO., New Rochelle, 
N. Y., licensee of WXEL (TV) ' 
Cleveland, is considering the feas- 
ibility of starting a TV station in 
Puerto Rico, but has made no defi- 
nite decision, Herbert Mayer, pres- 
ident, said Thursday. A United 
Press report from San Juan, P. R., 
had stated that plans for the new 
station had been "announced offi- 
cially" by the Economic Develop- 
ment Administration of the island. 

Mr. Mayer explained that on a 
recent trip to Puerto Rico to in- 
vestigate the locality as a site for 
a factory to make coils and con- 
densers, which he said he is "seri- 
ously considering," he discussed 
the telecasting situation with EDA 
officials, but he said the announce- 
ment that a station will be erected 
was premature, at best. 

Page 60 • April 2, 1951 

Telecasting • BROADCASTING 

it's WBAR^tV 




. . . more viewers tune more to WBAP-TV's Chan pel 
5. The Terrell family, pictured at right, Mr. and Mrs./J. C. 
Patton, Jr., Greg and Carol, of 214 Elm Drive ir), Terrell, 
agree "We tune more to WBAP-TV, because of^its clear, 
steady picture and excellent programs." 

In all directions, east, west, northana 1 south, from WBAP- 
TV's transmitter and antennaXbigiTest in the Fort Worth- 
rea, 1 1 38j Feei-a43oVesea level), viewers like the Pat- 
tons have become WBAP-TV fans. Sixteen wealthy count- 
ies in the prosperous Fort Worth-Dallas area are reached 
and covered by WBAP-TV. Your sales story, told on WBAP- 
TV, gets results in the South's No. 1 market, leading Hous- 
ton and New Orleans in that order. 

Don't Be 
SPOTTY with 
Your Spots 

Use ALL 


The Fabulously Rich 
Fort Worth-Dallas 


Retail Sales $1,300,208,290 

Population 1,170,065 

Families - - 343,381 

THE PATTON FAMILY cf Terrell, Texas— representative of viewers through- 
out the 16-county WBAP-TV market who see more, more often, on Channel 5. 

ALMOST 400,000 VIEWERS with over 110,000 
TV sets now make up the television population 
of the fabulously rich Fort Worth-Dallas market. 
Contact the station or any Free & Peters man 
for WBAP-TV's complete coverage story. 





• Exclusive National 

HAROLD HOUGH, Director ROY BACUS, Commercial Mgr. 

Telecasting • BROADCASTING 

April 2, 1951 • Page 61 

It's like a four-ring circus — 
having the best shows from 
all four TV networks — and 
even more fun for 500,000 

No wonder Toledoans are 
climbing aboard at a lively 
clip. Sets sales now stand 
at . . . 

And — as an added attrac- 
tion, remember WSPD-TV 
bonus coverage in North- 
western Ohio and Southern 

There's still a spot for you. 
Why not climb on, too? 
Katz has the story. Get it 




Industrial Surveys Reports 
On Set Ownership 

(Report 157) 

ONE in every four U. S. families 
owned a TV set in January, and 
one in every three families with 
children under 12, according to 
Sam Barton, president of Indus- 
trial Surveys Co., Chicago. The 
figures represent the second such 
research project conducted by the 

Thirty percent of families with 
children under 12 own sets, and 
24.2%) of all U. S. families. This 
compares with 17.9% of all fami- 
lies which owned receivers in Sep- 
tember, when the last report was 
made. In number of homes, there 
is an increase from 7,214,000 to 10 

In an analysis of characteristics 
of owners and differences in the 
rate of ownership among popula- 
tion groups, Mr. Barton's research- 
ers found the highest rate of own- 
ership in the Northeast region, 
where 43 in every 100 families 
had TV sets. Next was Pacific, 
with 1 in 4; North Central, 23%; 
the South, 8%, and Mountain and 
Southwest, 7%. 

Although the rate among farm 
families doubled between Septem- 
ber and January, it was still low, 

Rated by economic class quar- 
tiles, about 1 in 3 upper income 
families are TV owners. Quartiles 
were based on total family income, 
and include "many larger member 
families and skilled labor cate- 
gories." Families in which the 

head of the family had high school 
education showed a 30% level of 
ownership, with college families 
next highest with 23%. 

Craftsmen and foremen (skilled 
labor) owned more sets than any 
other occupation group — 1 in 3 
families. Families headed by pro- 
fessionals and executives had a 
30% rating. Larger families own 
more receivers, with 30 % of all 
4- and 5-member groups owning 
sets compared with 16 out of 100 
in the 1- and 2-member families. 

Families with children under 12 
had a 307c ownership, those with 
no children, 19%. 

Industrial Surveys Co., which 
last week bought Market Research 
Co. of America, based its figures 
on a survey conducted among its 
national consumer panel, a group 
of 4,500 families distributed ac- 
cording to population concentra- 

The company will conduct its 
next video census this month, when 
Mr. Barton thinks findings may 
show "another surge of set buying 
as a result of Sen. Kefauver's 
stimulus to viewing." Earlier 
figures reflected fall scare buying 
and Christmas shopping, he said. 

Following are the comparisons on 
set ownership between September 
and January statistics: 

Sept. Jan. 
1950 1951 

18% 24% 

North Central 15 

Mountain and Southwest 3 

Pacific 19 


Farm 3 

Under 10,000 5 

10,000-100.000 9 

100,000-500.000 17 

500.000 and over 40 


A (upper) 24 


D (lower) 12 


Grade School 16 

High School 22 

College 17 


Prof. & Exec 

Clerical, Sales & Service 
Craftsmen & Foremen.. 
Laborer & Operators . . 




: 8 


1-2 members 12 

3 members 18 

4-5 members 22 

6 and over 19 


5 yrs. and under 23 

6-12 22 

13-20 18 

No children 13 










Northeast 35 

South 4 


Beiie Leads 

ARB March TV Reports 

MILTON BERLE and his Texaco 
Star Theatre once more out- 
distanced all television network 
programs both in popularity rat- 
ing and in total number of homes 
reached, as shown by ARB TV-Na- 
tionals results for March. On 
March 6, Star Theatre attained a 
(Continued on page 67) 

Weekly Television Summary — April 2 , i 95 i TE 

elecasting Survey 


Outlets On Air 

Sets in Area 


Outlets On Air 

Sets in Area 




























Minn.-St. Paul 












New Haven 






New Orleans 






New York 





















Oklahoma City 













Ft. Worth 












Quad Cities Include Davenport, Moline, Rock Ise., 

E. Moline 



















Rock Island 



Ft. Worth- 

Quad Cities 

Include Davenport, Moline, Rock Ise., 

E. Moline 




Salt Lake City 



Grand Rapids- 


San Antonio 





San Diego 






San Francisco 




















St. Louis 


















Grand Rapids 






Kansas City 















Los Angeles 




Total Markets on Air 63 

Stations on Air 107 

Estimated Sets in Use 11,590,000 

Editor's Note: Totals for each market represent estimated sets within televiewing area. Where coverage areas overlap set counts may be 
partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV Circulation committees, electric companies 
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas is 
necessarily approximate. 



^•TTk. a fort 'mdustry station 
/vg^&V 5000 WATTS • NBC 

Represented by 



Nat. So l<» Hq- 488 Madison Avenue, 
New York 22. ELdorado 5-2455 

Page 62 • April 2, 1951 

Telecasting • BROADCASTING 








Capital of the South's cotton textile 
empire, Gaston County's 160 
textile mills make it first in the nation 
in the consumption of raw- 
cotton . . . produce over 200 million 
dollars worth of finished goods 
annually. Gaston County's 110,706 
people receive television service 
only from WBTV, Charlotte. 


» en 


Sr ini, 






<-e s 

f fn, 

Telecasting • BROADCASTING 

April 2, 1951 • Page 63 

LAST Wednesday the AAAA Committee on Radio and 
Television Broadcasting gave a surprise party at the 
Ritz-Carlton, New York, honoring Linnea Nelson, chief 
timebuyer of J. Walter Thompson Co. who is retiring 
after 24 years of service. Present were, standing (I to r), 
Kenneth Godfrey, AAAA; Charles Ayres, ABC; William 

Dekker, McCann-Erickson; Henry Clochessy, Compton 
Adv; George Kern, Benton & Bowles; Gordon Mills, 
NBC; Bill Maillefert, Edward Petry & Co.; Alvin Kaplan, 
Kaplan & Bruck; George Castleman, Bermingham, Castle- 
man & Pierce; seated, Frederic Gamble, AAAA; Miss 
Nelson, Frank Silvernail, BBDO; Beth Black, Joseph Katz. 




REC Luncheon Honors Retiring Timebuyer | n Film Dispute With TV A 

ANNE WRIGHT, Jayne Shannon 
and Jim Luce, listed in accordance 
with the length of her association 
with them, will take over her du- 
ties, Linnea Nelson, retiring chief 
timebuyer of J. Walter Thompson 
Co., New York, announced last 
Thursday at a Radio Executives 
Club luncheon held at the Waldorf- 
Astoria, New York, in her honor. 

The luncheon climaxed a series 
of luncheons and parties honoring 
Miss Nelson upon her retirement 
from a post that she has held for 
the past 23 years. More than 250 
radio executives turned out in full 
force to fete Miss Nelson at the 

Max Everett, vice president of 
NARTSR, kicked off the proceed- 
ings by giving Miss Nelson a dip- 
loma-like presentation on behalf of 
the members of NARTSR for "her 
many services." 

Kobak Gift 

Edgar Kobak, business consult- 
ant, station owner and BAB board 
chairman, sent Miss Nelson a Betty 
Crocker Cook Book which he said 
he hoped would help her in her 

Doris Corwith, NBC, and on be- 
half of the Assn. of Women Broad- 
casters, presented the retiring dean 
of timebuyers with a salad bowl. 

Claude Barrere, talent represent- 
ative, on behalf of all "unrepre- 
sentative representatives" of the 
industry, gave Miss Nelson a can 
of worms. 

Robert Saudek, vice president, 
ABC, and president of REC, on be- 
half of the club, presented Miss 
Nelson with a twin set of fishing 

Miss Nelson expressed her grat- 

itude and thanks to those present 
and concluded with the announce- 
ment of the aforementioned suc- 
cessors [Closed Circuit, Feb. 26]. 
She hoped that they "would have 
as much fun" as she did for the 
past 23 years. 


Video To Command Lead 

TELEVISION will command a 
leading spot in the opening general 
session of the 21st annual Ohio 
State Institute for Education by 
Radio, according to a preliminary 
schedule released last week. 

The institute, in Columbus May 
3-6, is expected to attract more than 
1,200 leaders from educational and 
commercial broadcasting. A delega- 
tion from the FCC also is expected. 

Dr. I. Keith Tyler, institute di- 
rector, who is arranging the pro- 
gram, said that the opening topic 
will be, "How Can the Public In- 
terest Best Be Served Through 

Other general topics announced 
by Dr. Tyler are, "Is Broadcasting 
an Effective Medium for Develop- 
ing Understanding Among Na- 
tions?" and "The Status of Educa- 
tional Broadcasting." 

Smaller groups will discuss about 
40 varied subjects of interest to 
both broadcasters and telecasters. 

Announcement of awards in the 
15th annual American Exhibition 
of Educational Radio Programs 
will be made May 6, the day of the 
annual institute dinner. Prelimi- 
nary judging of over 400 programs 
is underway. 

NLRB in Washington last week 
handed down a decision upholding 
the Screen Actors Guild position in 
the television jurisdiction contro- 
versy with Television Authority and 
ordered representation elections to 
be held within 30 days after March 
26 for actors employed by three 
producers associations and six in- 
dependent TV producers. 

Associations include Assn. of 
Motion Picture Producers, Society 
of Independent Motion Picture Pro- 
ducers, Independent Motion Picture 
Producers Assn. Independent pro- 
ducers are Bing Crosby Enter- 
prises, Apex Film Corp., Cisco Kid 
Pictures, Jerry Fairbanks Produc- 
tions, Flying A Pictures, and Hal 
Roach Studios Inc. 

Hearings were held by NLRB in 
Los Angeles last fall looking into a 
SAG petition seeking NLRB repre- 
sentation election and certification 
as exclusive collective bargaining 
agent for all actors employed by 
these producers for films however 
exhibited. TVA intervened in the 
case, taking the stand that actors 
in televised motion pictures should 
be in a different bargaining unit 
from actors in other types of mo- 
tion pictures. 

These hearings are not to be con- 
fused with current NLRB Holly- 
wood hearings recently transferred 
from New York looking into a TVA 
petition for certification as bargain- 
ing agent for TV performers, in 
which SAG intervened. (See sepa- 
rate story.) 

In its decision supporting the 
SAG stand, NLRB stated that "the 
making of television motion pic- 
tures requires no change in the 
technical processes either in front 
or in back of the motion picture 
camera, and the hiring of actors 


Morison Wants More Facts 

NCAA's TV steering committee, 
headed by Chairman Tom Hamil- 
ton, is scheduled to appear at the 
Dept. of Justice in Washington to- 
day for further questioning con- 
cerning NCAA's ban on live tele- 
casting of college football, it was 
reported last week. 

Members of the committee are to 
sit down with H. Graham Morison, 
head, Justice's anti-trust division, 
to go over material submitted last 

"We are still in the fact-finding 
stage," said Mr. Morison. The Jus- 
tice Dept. undertook its investiga- 
tion after receiving a complaint 
from an Oklahoma state senator. 

The senator, George Miskovsky, 
Oklahoma City, had introduced a 
bill to direct state-supported col- 
leges to permit live telecasting. 
The Big Seven Conference, of 
which the state-supported U. of 
Oklahoma is a member, countered 
with a warning that if the bill was 
passed, the Sooners would have all 
games canceled. In the face of this 
threat, the Oklahoma State Legis- 
lature shelved the bill. 

Sen. Miskovsky, nevertheless, 
said that he would continue to 
press for the Justice Dept. investi- 
gation. He said: "Their action 
clearly shows two things : (1) That 
it is a combination in restraint, 
and (2) that they are forcing the 
U. of Oklahoma to not televise 
through fear of reprisals." 

Acting on Sen. Miskovsky's com- 
plaint, Mr. Morison wrote NCAA 
and Big Seven representatives ask- 
ing for information. Last Wed- 
nesday, R. C. Duffy, NCAA legal 
representative in Philadelphia, 
with Sam Clammer, Washington 
representative, submitted to Mr. 
Morison a detailed answer. It is 
this material, plus further ques- 
tioning, which will form the sub- 
stance of today's meeting. 

NCAA's TV steering committee, 
meanwhile, was reported as hav- 
ing several proposals under con- 
sideration to modify the ban, such 
as limited telecasts, or telecasts of 
onlv sell-out games [Broadcasting 
• Telecasting, March 26]. 

In Oklahoma's neighboring state, 
Texas, Matty Bell, Southern Meth- 
odist U. athletic director, told the 
Fort Worth Traffic Club on March 
19 that "live telecasts of football 
can be worked out so that we will 
all profit by television. 

"Radio has helped develop more 
interest in sports than any other 
medium. A year ago in the South- 
west Conference we televised sell- 
out games and it proved satisfac- 
tory," said Mr. Bell. 

from the employment pool is the 
same for all types of film produc- 

Eligible to vote in multiple em- 
ployer units will be all actors em- 
ployed for at least three days dur- 
ing the nine months preceding 
March 26; among single employers, 
actors who have worked two days 
during the nine-month period. 

Page 64 • April 2, 1951 

Telecasting • BROADCASTING 




Full Coverage of 



S. Palm Beach County 

Ft. Lauderdale 


and Greater Miami 





9 A.M. 'TIL 1 A.M. 





Radio-TV Accounts 
For $T f 27 3 J 87 

RADIO and television were responsible for the $1,273,187 increase in 
the gross revenue of ASCAP during 1950, according to a financial state- 
ment presented at the society's annual membership meeting last Tues- 
day at New York's Waldorf-Astoria Hotel. 

ASCAP gross income in 1950 * 

totaled $11,874,321, a gain of 12% 
over the 1949 gross of $10,601,184. 
After deduction of expenses, 
ASCAP had a net income in 1950 
of $9,044,842, of which $9,022,391 
was distributed to its members, 
compared with a distribution of 
$8,056,012 in 1949. 

Two chief factors in the in- 
creased revenue during 1950 were 
a rise of more than $400,000 from 
radio and approximately $925,000 
from television, the report stated. 
Latter figure represents payment 
from the TV networks for their 
network operations and their owned 
and operated stations which have 
blanket ASCAP licenses, and from 
other TV stations under the in- 
terim license plan which has been 
in effect while negotiations were in 
progress for a per program TV 

The interim licenses for TV sta- 
tions will be terminated shortly. 
ASCAP on March 7 mailed its own 
per program license forms, to- 
gether with blanket license forms 
as negotiated with an industry 
committee, to TV station operators, 
who have 30 days from the receipt 
of these forms to notify ASCAP 
which, if either of them, will be 
taken [Broadcating • Telecast- 


'51 Season To Be Greatest' 

RADIO and television will bring 
baseball to more persons this year 
than ever before. 

This season, 1,005 radio stations, 
and 35 TV stations, are expected to 
reach 20 million fans, according to 
C. L. Jordan, executive vice presi- 
dent, N. W. Ayer & Son Inc., Phila- 
delphia. Last year, said Mr. Jor- 
dan, 800 radio outlets and 35 TV 
stations brought diamondcasts to 
an estimated 17 million fans. 

Minor league club owners are 
complaining that some 645 sta- 
tions will be carrying major league 
games to minor league territory. 

Meanwhile, Falstaff Brewing Co. 
will sponsor broadcasts of night 
games of the Columbus Cardinals 
in the South Atlantic League over 
WGBA-AM-FM Columbus, Ga. 
Walter M. Windsor, WGBA gen- 
eral manager, announced the sign- 
ing of the contract with Falstaff 
through Dancer - Fitzgerald - Sam- 
ple, agency, and The Branham Co., 
station representative. 

Also announced, by James Leon- 
ard, general manager, WLWC 
(TV) Columbus, Ohio, was the 
signing of a contract for WLWC 
to telecast a portion of the Colum- 
bus Red Bird baseball club's home 
games this season, under sponsor- 
ship of the Burger Brewing Co. 
The same company also will spon- 
sor several of the Cincinnati Reds 
games over WLWC. 

ING, March 12]. 

Immediate industry reaction that 
the radio-plus-more than 100% 
formula of the TV per program 
licenses is outrageous and com- 
pletely unreasonable — particularly 
in view of the radio-plus-10% for- 
mula of the blanket licenses for 
television — has not changed, if the 
telecasters to whom Broadcasting 
• Telecasting has talked consti- 
tute a fair industry sample. 

ASCAP declined last week to re- 
veal how many stations have ac- 
cepted either of the offered licenses, 
which may be taken as a good in- 
dication that the number is small. 

Stations Respond 

TV station operators have re- 
sponded well to the call of Dwight 
Martin, chairman of the All Indus- 
try TV Per Program Committee, 
for funds to carry on the fight for 
fair license terms, Stuart Sprague, 
committee counsel, said last week. 
Not a single station has notified 
the committee that it will not pay 
the fee, *-e said. Letters accom- 
panying the initial payments, Mr. 
Sprague reported, did not reflect 
any clear-cut industry opinion as 
to the desirability of inaugurating 
court action at this time. 

At the annual ASCAP member- 
ship meeting, results of the elec- 
tion of directors were announced 
as follows: 

Stanley Adams, Fred E. Ahlert, Gene 
Buck, Paul Cunningham, Oscar Ham- 
merstein 2d, Otto A. Harbach (presi- 
dent), Edgar Leslie, George E. Meyer 
and Jack Yellen from writer members 
in popular-production field; John 
Tasker Howard, A. Walter Kramer 
and Deems Taylor from standard 
writer group; Louis Bernstein, Saul 
H. Bourne, Irving Caesar, Max Drefus, 
Bernard Goodwin, Jack Mills, Abe 
Olman, J. J. Robbins and Herman 
Starr from publisher members of 
popular-production group, and Frank 
H. Connor, Donald Gray and Gustave 
Schirmer from publisher members in 
standard group. 

Election was the first to be made 
under the new system whereby the 
entire board is elected every two 
years, instead of electing eight 
members every year for three-year 
terms. Only one director was 
changed, Jack Yellen succeeding 
Ray Henderson as one of the di- 
rectors representing writers in the 
popular music field. ASCAP mem- 
bership now totals 2,653 active 
members and 141 non-participat- 
ing members. 

Discussion at the annual ASCAP 
membership meeting was confined 
almost entirely to the revised 
method of calculating distribution 
of funds to members inaugurated 
last year. Many members voiced 
dissatisfaction with the new sys- 
tem but few constructive sugges- 
tions for its improvement were of- 
fered, it was reported. 


Full Coverage of 



S. Palm Beach County 

Ft. Lauderdale 


and Greater Miami 





9 A.M. 'TIL 1A.M. 





Telecasting • BROADCASTING 

April 2, 1951 • Page 65 

SCOTUS Review 

(Continued from page 56) 

continued the stay order against 
the start of commercial color by 
CBS, pending- its decision. The 
FCC had assented to the motion 
and asked for an early decision 
on the color case by the Court. 
Deadline of stay, as set by the 
Chicago court, was April 1. 

John T. Cahill, counsel for RCA 
and its subsidiaries, NBC and RCA 
Victor Distributing Corp., at the 
outset of his argument Monday 
charged that final adoption of CBS 
standards "outlawed" any other 
system of color broadcasting. 

He said that use of the incom- 
patible system during the current 
Kefauver hearings, for example, 
would mean that none of the set 
owners now seeing it on black and 
white would be able to view it with- 
out a converter costing up to $115 
overall. This he termed as "imperil- 
ling" the interest of "45 million 
people." He cited advantages of a 
compatible RCA system in contrast. 

Mr. Cahill also held that the CBS 
color picture was "inferior" with a 
degradation "60% backwards" of 
existing black and white. 

The FCC in reaching its decision 
had discounted much industry tes- 
timony and advice on the merits of 
the respective systems, RCA coun- 
sel stated. 

Counsel said that the public 
wants 16" or larger TV pictures, 
whereas the present CBS system 
imposes a limit of 12%". 

Claims Reports 'Ignored' 

Mr. Cahill, who described the 
Commission's report as "a reward- 
ing study in semantics," maintained 
that the Condon report on color 
and the RCA progress report have 
been ignored by the FCC in its 
color conclusions. 

He again stressed the "standard 
gauge" argument — that once the 
CBS standards are put into force, 
the character of television for gen- 
erations to come is formed. 

Justice Frankfurter asked RCA 
counsel what stand he would have 
taken if the CBS system had been 
the only method presented to the 
FCC at the time of the decision. 

"I would have said 'Let's wait, 
the time for color television has 
not come,' " Mr. Cahill answered. 

Judge Simon R. Rifkind, counsel 
for Emerson Radio & Phonograph 
Corp., intervenor in the case, fol- 
lowed Mr. Cahill and emphasized 
that the findings of the Commission 
did not support its decision. Judge 
Rifkind, disclaiming to go into the 
merits of respective color systems, 
declared his argument was focused 
on "adequacy of the findings." 

He supported the RCA's conten- 
tion that as "a practical matter" 
definitely setting CBS standards 
could pose a hardship for the in- 
dustry if later developments deemed 
it advisable to utilize another sys- 

He said that Emerson had al- 
ready sold 700,000 sets and that in 
faith to buyers it did not want 
these receivers to be obsoleted. 

"Findings of the FCC sustain 
only one answer — that it [color] 


Senate Unit Probe Pauses 

SENATE Small Business Commit- 
tee last Tuesday formally sus- 
pended temporarily its study of 
color television pending completion 
of current litigation challenging 
the FCC decision [Broadcasting • 
Telecasting, Feb. 19]. 

The committee had submitted a 
report on color TV last January 
[Broadcasting • Telecasting, 
Jan. 22], which summarized the 
basis of FCC's decision. It was 
made as a result of complaints to 
Senators from retailers and from 
some manufacturers. The sum- 
mary created a stir in the broad- 
casting industry. RCA complained 
privately to committee members 
that the report in effect justified 
the FCC decision, although it was 
even then a matter of legal con- 

It was pointed out last week by 
a committee spokesman that the 
suspension of the study did not 
necessarily mean the unit would 
desist in its color work. He added 
that the probe probably would be 
resumed if Senators, who origi- 
nally received the complaints, ask 
that such an investigation be con- 

is not ready," reiterated Emerson 
counsel, who had declared that the 
Commission, in alternative to a 
color decision, should do what the 
British Broadcasting Corp. has 
done — "say that color hasn't ar- 
rived yet." 

Judge Rifkind also argued that 
the decision was invalid in that the 
FCC sought to regulate radio and 
television manufacturers. This, he 
said, was an industry over which 
the Commission has no authority. 

Alfred Kamin, representing the 
International Brotherhood of Elec- 
trical Workers, next sought to 
point out that the Commission's 
decision was made on the assump- 
tion that present sets could easily 
be converted and was based on a 
survey of small screen receivers 
then in use, a survey which, he 
said, was obsolete even before the 
hearing was over. He introduced a 
cardboard exhibit in an attempt to 
show bulky and impractical aspects 
of the CBS color disc. 

Judge Rosenman, opening the 
arguments for the appellees, de- 
scribed aspects of the compet- 
ing systems and pointed out that 
CBS standards meet "almost all 
criteria" for satisfactory color. 
RCA's system does not, he said, 
citing as an example the distortion 
that would occur if one of three 
pickup tubes in the RCA camera 
was the least bit out of adjustment. 
He declared that in comparison, 
CBS had already successfully field 
tested its system under rough con- 

Judge Rosenman expressed his 
belief that the Commission had not 
closed the door to other develop- 
ments in color that might be 
brought out. 

Judge Rosenman also declared 
that during the FCC hearings Brig. 
Gen. David Sarnoff, RCA board 

chairman, had testified that if the 
Commission was going to adopt 
RCA's color system, then don't 
adopt multiple standards. 

At the conclusion of Monday af- 
ternoon's argument, Justice Frank- 
furter posed: "How far can scien- 
tific development in a fast-growing 
field be foreclosed by a government 
commission, which is not composed 
of experts?" 

When the sessions resumed Tues- 
day afternoon Justic Jackson 
asked CBS counsel to define the 
Supreme Court's role in this case, 
questioning, in view of the argu- 
ments, whether the Court was to 
decide which color System was the 
better. Judge Rosenman conceded 
that the technical decision was not 
the Court's, but rather FCC's. 

Systems Compared 

Judge Rosenman declared that 
the Commission had compared the 
dot and line sequential systems, 
had made an examination and an- 
alysis of the known principles, and 
accordingly, the Supreme Court 
should give weight to that agency's 
conclusions. "This court has no 
basis for overturning judgment of 
that agency," he said. 

Judge Rosenman referred to 
RCA's petition of last October 
which sought what amounted to an 
"eight-month delay" in the color 
ruling, based on promises of new 
developments, and said that the rec- 
ord was full of "broken promises" 
by RCA. 

Solicitor General Perlman, in 
presenting the case for the govern- 
ment, maintained RCA was trying 
to delay final resolution of the 
color controversy while more and 
more receivers flooded the mar- 
kets so that "it would be exceed- 
ingly difficult to introduce the CBS 
system which requires some adap- 
tation of current sets to be receiv- 
able even in black and white." 

He stressed that all seven mem- 
bers of the Commission had found 
the CBS standards meet the "mini- 
mum criteria" and that all seven 
had agreed RCA's system was 
"unsatisfactory" and that there 
shouldn't be a delay of another 
minute in placing it in effect. 

To the Court's question as to 
whether the Chicago District Court 
had adequately reviewed the case, 
Mr. Perlman insisted that the lower 
court had properly discharged its 
full duty. 

In the course of his argument, 
the Solicitor General maintained 
that RCA throughout the proceed- 
ings had attempted to conceal the 
fact that if the Commission had 
adopted RCA color standards, these 
transmissions would not have been 
receivable in color by "a single re- 
ceiver now in the United States." 

None of these sets could be con- 
verted for the RCA system, Mr. 
Perlman said, and television mak- 
ers would have a complete new 
market for color sets. 

He referred to the previous argu- 
ment of Judge Rifkind for Emerson 
who said that better alternative 
was no color at all. Mr. Perlman 
declared this "let the cat out of 
the bag." 


Added Speakers Listed 

FIB ST convention of the newly- 
formed American Women in Radio 
and Television, April 6-8 in New 
York, will feature a number of dis- 
tinguished national and interna- 
tional speakers, including Mme. 
Vijaya Lakshmi Pandit, ambassa- 
dor of India to the U.S., Frieda B. 
Hennock, FCC Commissioner, and 
Edward W. Barrett, Assistant 
Secretary of State for Public Af- 

To the daytime schedule pre- 
viously announced [Broadcasting 
• Telecasting, March 19] has also 
been added a "Sales Workmanship" 
headed by Lee Hart, BAB, and 
Duncan MacDonald, DuMont Tele- 
vision Network, which will be held 
April 6, 3:30-4:30 p.m. 

Advance agenda for the conven- 
tion lists: 

Friday, April 6, 8-10 p.m., chair- 
man Dorothy Lewis (United Na- 
tions); Mr. Barrett, who will speak 
on "Communications as a Means 
of Building International Under- 
standing," and Madame Pandit. 

Panel discussion: "How Can we 
Make World Affairs Our Listeners' 
Affairs" — moderator, Mary Mar- 
garet McBride, with Kate Aitken, 
Toronto, Canada; Mary Munne, 
Havana, Cuba; Marjorie Dunton, 
Radiodiffusion Francaise; Kelena 
Kuo, asst. women's editor, Voice 
of America, and Mme. Sianga Mei 
Chang, program officer, UN Trans- 
pacific Services. 

Saturday, April 7; 8:30-10 p.m. 
(chairman, Henriette Harrison, 
radio consultant) ; Comr. Hen- 
nock, "The Responsibility of Wo- 
men Broadcasters to Their Stations, 
Communities, the Nation and the 
World"; Jack Gould, radio and TV 
editor, New York Times, "A Criti- 
cal Evaluation of Radio and Tele- 
vision Programming"; CI earn 
Randau, executive director, Fed- 
eral Civil Defense Administration, 
"The Assistance Broadcasters Can 
Render to the Civil Defense Pic- 
ture"; Open discussion, conducted 
by Dorothy Gordon, moderator of 
New York Times Youth Forum. 

Election of officers for the new 
association will be held at the final 
session, April 8, 10 a.m. - 1 p.m. 


Better Selling Needed 

TERMING the present TV receiver 
sales slump as "challenging," H. G. 
Baker, vice president and general 
manager of the RCA Victor Home 
Instrument Dept., said that the 
situation could be met by aggres- 
sive, old-fashioned salesmanship. 

"We in the television industry 
must face the fact that we cannot 
expect forever that the customer 
will beat a path to the television 
dealer's door," Mr. Baker cau- 
tioned. "There must be a return 
to aggressive, competitive retail 

Page 66 • April 2, 1951 

BROADCASTING • Telecasting 





(Continued from page 62) 

rating of 63.6, having been seen 
by an estimated 26 million persons 
in 7,450,000 homes throughout the 
country. The heavyweight cham- 
pionship bout between Ezzard 
Charles and the contender, Jersey 
Joe Walcott, was seen on Blue 
Ribbon Bouts March 7, by a TV 
audience estimated at 21 million 
people in 6,210,000 homes across 
the United States, achieving a 
popularity rating of 55.3. 

The ARB TV-Nationals for 
March were reported as follows : 


Star Theatre 63.6 

Blue Ribbon Bouts 55.3 

Talent Scouts 52.6 

America Applauds 48.5 

Fireside Theatre 47.0 

Comedy Hour 46.0 

Your Show of Shows 45.4 

Cavalcade of Sports 44.4 

Godfrey and Friends 43.3 

Hopalong Cassidy 43.1 


(Add 000) 

Star Theatre 7,450 

S'ue Ribbon Bouts 6,210 

Comedy Hour 5,240 

Your Show of Shows 5,000 

Groucho Marx 5,000 

America Applauds 4,750 

Godfrey and Friends 4,720 

Cavalcade of Sports 4,700 

Talent Scouts 4,590 

Fireside Theatre 4,590 

WTVJ Announces 
New National Rates 

WTVJ (TV) Miami, Fla., last 
week announced a new national 
rate card (No. 6), effective June 1. 

New one-time film rates are, for 
one hour, Class A, $550; Class B, 
§413, and Class C, $275. For spots 
of one minute or less, Class A, $95 ; 
Class B, $72, and Class C, $48. 

Class A time was defined as 
spanning 6-11 p.m. and all day 
Sunday until 11 p.m.; Class B, as 
1 4-6 p.m. and 11 p.m.-12 m., and 
Class C, all other time. 

Texaco Leads Hooper 
In March Popularity 

Milton Berle headed the first 15 TV 
programs in March popularity, 
according to the Hooperating 

Pocketpiece covering the first half 
of March. First 15 sponsored net- 
work programs: 

Texaco Star Theatre — Milton Berle 57.0 
International Boxing Club — 

Charies vs. Walcott 55.4 

Godfrey's Talent Scouts 44.9 

F'redde Theatre 44.0 

Comedy Hour 42.6 

Philco TV Playhouse 3/11 only 37.4 
America Applauds: Richard Rodgers 

3/4 only 35.7 
International Boxing Club — 

Fusari vs. Bratton 35.1 

Your Show of Shows 34.8 
Calvalcade of Sports — 

Matthews vs. Murphy 34.8 
Cavalcace of Sports — 

Layne vs. Satterfield 34.0 

Man Against Crime 33.3 

Gcdfrey and Friends 33.1 

Mama 31.6 

Ken Murray Show 30.4 


McDaniel Takes Office Today 

PRESIDENTIAL reins at Radio- 
Television Mfrs. Assn. will be 
turned over today (Monday) to 
Glen McDaniel, 39-year-old former 
vice president of RCA, pursuant to 
the course charted by the trade 
group's board of directors earlier 
this year [Broadcasting • Tele- 
casting, Feb. 19, Jan. 8]. 

As the first fulltime, paid presi- 
dent of RTMA with a three-year 
contract, Mr. McDaniel assumes 
duties heretofore performed by 
Robert C. Sprague, whose resigna- 
tion is effective immediately. Mr. 
Sprague continues, however, as 

for the top television programs, 
covering the two weeks ending 
Feb. 10. Following are the top 10 
TV shows, listed both in number 
and percentage of homes reached: 



Rank Program Homes 


1 Texaco Star Theatre 6,763 

2 Philco TV Playhouse 4,874 

3 Show of Shows (Crosley) 4,697 

4 Show of Shows (Snowcrop) 4,582 

5 Jack Benny Show 4,458 

6 Colgate Comedy Hour 4,404 

7 You Bet Your Life 4,361 

8 Show of Shows (Participating) 4,343 

9 Fireside Theatre 4,296 
10 Big Story 4,143 


Rank Program 




Texaco Star Theatre 



Jack Benny Show 



Fireside Theatre 



Show of Shows (Snowcrop) 



Philco TV Playhouse 


6 Hopalong Cassidy 



Colgate Comedy Hour 



Show of Shows (Crosley) 



Show of Shows (Participating) 



Gillette Cavalcade 


Copyright 1951 by A. C. Nielsen Co. 

Videodex Reports On 
Atlanta, Chicago, N. Y. 

TOP TEN video shows for Atlanta, 
Chicago and New York as rated 
by Videodex were released in Chi- 
cago last week. Ratings cover the 
period March, 1-7. 


%TV Avr.# 
Homes Viewers 

Nielsen Ratings 
Show Berle First 

MILTON BERLE on the Texaco 
Star Theatre again took first place 
in the National Nielsen Ratings 

Telecasting • BROADCASTING 

1 Texaco Star Theatre 

2. Hopalong Cassidy 

3. You Bet Your Life 

4. Godfrey's Friends 

5. Ken Murray Show 

6. Comedy Hour (Tony Martin) 

7. Show of Shows 

8. Hir Parade 

9. Pulitzer Prize Playhouse 
10. Somerset Maugham Theatre 


1. Texaco Star Theatre 

2. International Boxing 

3. Godfrey's Talent Scouts 

4. Godfrey and Friends 

5. Comedy Hour (Tony Martin) 

6. Man Against Crime 

7. Show of Shows 

8. What's My Line? 

9. Fireside Theatre 
1C. Martin Kane 

New York 

1. Texaco Star Theatre 

2. Godfrey's Talent Scouts 

3. Comedy Hour (Tony Martin) 

4. America Applauds 
Richard Rogers 

5. International Bcxing C!ub 

6. Lights Out 

7. Fireside Theatre 

8. The Goldbergs 

9. Man Against Crime 

10. Mama 






































chairman of the board, pending 
election of the association's officers 
in June. Mr. Sprague is president 
of Sprague Electric Co. 

Mr. McDaniel resigned as vice 
president of RCA to assume the 
post. He served as a member of 
the staff of Brig. Gen. David Sar- 
noff, RCA board chairman, and 
Frank Folsom, president. He has 
been associated with radio and 
television since 1946 when he 
joined RCA Communications Inc. 
as vice president and general 

In another development last 
week, RTMA announced its offi- 
cers and directors will hold a joint 
meeting with the Radio Mfrs. Assn. 
of Canada April 12-13. The confer- 
ence, set for the Seaview Country 
Club, Absecon, N. J., will be the 
eighth joint session to be held by 
the two organizations. 


Heavy Radio-TV Budget 

Inc., Hollywood, in a campaign 
promoting AVA products, Tyhav- 
als and Orvita, on radio and tele- 
vision, will spend more than $500,- 
000 in the Chicago area, starting 
April 13, according to George S. 
Johnston, president. 

With a price of $350,000, the big- 
gest single package purchase is 
for telecasts of Chicago White Sox 
and Cubs' complete baseball sched- 
ules on WGN-TV. The firm also 
will sponsor the weekly half-hour, 
filmed Leo Carrillo's Dude Ranch 
Varieties and Public Prosecutor on 
the station. 

A total of 96 quarter-hour mu- 
sical programs also are to be used 
Hogan, disc emcee, will handle 
these shows in addition to color 
and commercials on the baseball 

AVA currently has an extensive 
West Coast radio and TV campaign 
underway and in mid-April will 
expand its video schedule. 

The firm has more than $1 mil- 
lion earmarked for radio and tele- 
vision advertising this year, ac- 
cording to Mr. Johnston. Agency 
is The Counselors, Hollywood. 


Lowering Nor Planned — GE 

intention of reducing its list prices 
on radio or television receivers at 
this time," Arthur A. Brandt, gen- 
eral sales manager for GE's Syra- 
cuse receiver division, has an- 

"Our current line of receivers is 
competitively priced, has more 
features than previous lines and, 
because of demand, is still on allo- 
cation to distributors," explained 
Mr. Brandt. "These factors, plus 
increased costs and material short- 
ages ahead because of defense pro- 
duction requirements, are among 
the reasons why GE is not even 
considering list price cuts in the 
current market." 


The Del Courtney Show, re- 
cently voted the Bay Area's 
leading matinee in TV Pre- 
view's popularity poll, now 
holds the longest and most suc- 
cessful record of television 
hours in Northern California. 

Since his debut on KPIX, over 
a year ago, the former nationally- 
known bandsman has chalked up 
850 hours be- 
fore the TV 
cameras — 
hours which 
have proven to 
be not only 
highly enter- 
taining for 
KPIX viewers, 
but highly 
profitable for 

COURTNEY seeking spon . 

sors, as well. 

Special features on Court- 
ney's five-day- week program 
have included : the weekly tal- 
ent search; numerous public 
interest campaigns, and most 
recently "TV Sets for Vets"; 
and "Salute to the Cities." 


To complement its nighttime 
music programming, which has 
met with such overwhelming suc- 
cess throughout the years, KSFO 
has inaugurated a new two hour 
afternoon musical series — "Parade 
of Melody" — featuring a caval- 
cade of the musical favorites of 
yesterday and today. 


Laura Scudder Food Prod- 
ucts are now sponsoring a bi- 
weekly film feature on KPIX — 
"Bluebird Theatre," seen on 
Saturdays at 7:00 P.M. . . . 
Baseball season is underway on 
KSFO, with Don Klein handl- 
ing the mike for the San Fran- 
cisco Seals. 

Ur JU ■ j W;' CHANNEL 
Represented by The Katz Agency, Inc. 

Represented by Wm. G. Rambeau Co. 

April 2, 1951 • Page 67 


TV Revenue 

(Continued from page 55) 

total TV-aural broadcast revenue. 

A significant note in this connec- 
tion is that the 505 aural stations 
in the 63 TV markets reported a 
6.6% increase in 1950 revenue as 
compared with 1949. 

Table 2 

Number of Television Stations Reporting Profit 
or Loss Status in 1950 Segregated by (a) 
Number of Stations in Community and (b) 
Whether or Not Community is Interconnected 
for Network Operation. 

Inter- Non-Inter- 
connected connected Total 
[Number of Stations] 

One Station Communities 








Two Station Communities 







Three Station Communities 









Four Station Communities 

Profit • 





Seven Station Communities 








Total — Profit 








Total Stations 




* Data unavailable for 





NOTE: In 1949, only four stations (out of 97 
in operation) reported a profit status for that 

Table 4 

Nationwide Networks Including All Owned 
and Operated Stations Comparative 1950-1949 
Data for AM and TV Operations. 

(S millions) 
Broadcast % 

Item: 1950 1949 Increase 


AM $106.5 $105.3 1.1 

TV 55.0 19.3 185.0 

Total $161.5 $124.6 29.6 


AM 87.9 86.8 1.3 

TV 64.0 31.4 103.8 

Total 151.9 118.2 28.5 


AM 18.6 18.5 0.5 

TV (9.0) (12.1) — 

Total 9.6 6.4 50.0 

* Before Federal Income Tax. 
( ) Denotes Loss. 

NOTE: The 4 nationwide AM networks (ABC, 
CBS, MBS and NBC) owned and operated a 
total of 18 AM stations in 1949 and 1950. 
The 4 TV networks (ABC, CBS, DuMont. NBC) 
owned and operated a total of 14 TV sta- 
tions in 1949 and 1950. Some networks in- 
dicate that expense allocations between AM 
and TV operations are not complete to the 
extent that certain indirect operating expenses 
of TV are included under AM operations. 


Four Members Added 

IMPLEMENTING its claim as an 
industry-wide organization repre- 
senting all facets of broadcasting 
and related groups, the Broadcast 
Advisory Council last week an- 
nounced four new acceptances of 
membership and was awaiting 

Acceptances to serve on the 
council came from Ward Quaal, di- 
rector, Clear Channel Broadcasting 
Service; Michael Hanna, WHCU- 
AM-FM Ithaca, N. Y. (represent- 
ing FM); Ben Chatfield, WMAZ 
Macon, Ga., for the National Assn. 
of Radio News Directors, and Phil 
Alampi, WJZ New York, for the 
National Assn. of Radio Farm 

Invitations also were sent out to 
other groups, among them of- 
ficials of small market stations in 
the West Coast and Mountain 
areas, The Radio Correspondence 
Assn. of Congress, which had 
tentatively decided to serve on the 
council, has not officially tendered 
its acceptance to NARTB (NAB) 
president Justin Miller. 

Now sitting in on the industry 
advisory group are executives of 
all the major radio and television 
networks, individual stations, Rad- 
io-Television Mfrs. Assn., National 
Assn. of Education Broadcasters, 

Table 3 

Income of TV Broadcast Stations (before fed- 
eral income tax) by Specified Intervals 

Number of Stations in: 





Profit of: 

Com. C 

ommunities Total 

Over $400,000 

.. . 8 

— 8 

200,000-400,000 . 

. . . 7 

1 8 

100,000-200,000 . 

. . . 15 

1 16 

1-100,000 . 

. . . 17 

5 22 

Total Stations 

. . 47 

7 54 

Median Profit 


$70,000 $131,200 

Loss of: 

$1-100,000 . 

. . . 19 

7 26 

100,000-200,000 . 

. . . 7 

8 15 

200,000-400,000 . 

... 3 

2 5 

Over 400,000 


3 6 

Total Stations 

. . 32 

20 52 

Median Loss $84,000 $137,500 $100,000 
NOTE: Data for one station unavailable. 

Television Broadcasters Assn., as 
well as NARTB. 

A report on BAC activities may 
be submitted during the annual 
NARTB convention this month. In 
addition, BAC members are ex- 
pected to consult individually with 
defense agency officials on clear- 
ance of mobilization information 
and perhaps offer views on FCC's 
proposed emergency broadcast 
plan during the convention (see 
separate stories). 

The council probably will not 
meet formally until after the Chi- 
cago sessions. Last meeting was 
held March 1 when the council, 
acting on recommendation of the 
NAB board, voted to expand par- 
ticipation among various groups 
in government defense efforts. Aim 
of the drive, which probably will be 
spurred in Chicago, is to assure 
a representative cross-section of 
all electronics fields, thus dispell- 
ing earlier protests along that 
vein [Broadcasting • Telecast- 
ing, Dec. 18, 1950; Jan. 1]. 

upcoming I 

April 2-5: Premium Advertising Assn. 
of America, Chicago Premium Cen- 
tennial Exposition, Hotel Stevens, 

April 3: McFarland Bill (S 658) Hear- 
ings Begin. Open. Room 1334, New 
House Office Bldg., 10 a.m., Washing- 
ton, D. C. 

April 3: Seminar for Advertising Agen- 
cy Executives. Faculty Club, New 
York U., New York. 

April 5-7: Sixth Annual Georgia Radio 
Institute, Henry W. Grady School of 
Journalism, U. of Georgia, Athens, 

April 6-8: AWRT Convention, Hotel 

Astor, New York. 
April 11: Brand Names Day 1951, Hotel 

Commodore, New York. 

April 11-13: AIEE Southern District 
Meeting, Miami Beach, Fla. 

April 14: Fifth Annual Spring Tech- 
nical Conference, Cincinnati Section 
of IRE, Engineering Society Head- 
quarters, Cincinnati. 

April 14-18: Financial Public Relations 
Assn., Midyear Meeting, Dallas, Tex. 

April 15-19: NARTB 29th Annual Con- 
vention, Hotel Stevens, Chicago. 

April 16-18: USA National Committee 
of the International Scientific Radio 
Union and Professional Group on An- 
tennas and Wave Propagation of the 
IRE, National Bureau of Standards, 
Washington, D. C. 

April 19-21: AAAA 33d Annual Meet- 
ing, Greenbrier, White Sulphur 
Springs, W. Va. 

April 19-21 : Armed Forces Communica- 
tions Assn. Convention, Drake Hotel, 

April 20-21: Southwestern IRE Con- 
ference, Southern Methodist U.. 

April 21: New England Radio Engineer- 
ing Meeting, Copley Plaza Hotel, 

April 24-26: American Newspaper Pub- 
lishers Assn., Annual Convention, 
Waldorf-Astoria, New York. 

April 30-May 4: Society of Motion Pic- 
ture and Television Engineers 69th 
Semiannual Convention, Hotel Stat- 
ler, New York. 

May 2-4: AIEE Northeastern District 

Meeting, Syracuse. N. Y. 
May 3-4: Ohio Assn. of Broadcasters, 

Annual Management Meeting, Neil 

House, Columbus. 

May 3-4: Virginia Assn. of Broadcasters 
Annual Meeting, The Homestead, Hot 
Springs. Va. 

May 3-6: Ohio State Institute for Edu- 
cation by Radio 21st Annual Session, 

# Kefauver Quiz 7 

(Continued from page 57) 

plained that he did not want the 
hearing to interfere with a reli- 
gious program. 

The order to WNBW, it was 
understood, carried an implied 
threat that the industry's "pool" 
telecast to the entire networks 
would be cut off if the NBC af- 
filiate did not immediately cease 
use of the hearing as competition to 
the local religious program. Thus, 
one television station apparently 
was being ordered to surrender its 
audience to another. 

Station coverage reports con- 
tinued to come in to Broadcast- 
ing • Telecasting last week. 
Among them: 

WFDR (FM) New York General 
Manager Lou Frankel said his sta- 
tion was asking permission to 
broadcast sessions of the U. S. 
Congress, New York state legisla- 
ture and the New York City Coun- 
cil as a result of widespread ap- 
proval of the broadcasts of crime 
committee hearings. 

WOL Washington (Liberty), 
which carried all of the hearings 
"live" via AM, announced a slogan 
contest with a prize of $1,000 go- 
ing to the winner on the theme 
"What Can I Do?" It said the idea 
was spreading and invited others 
to take part. 

WGNB Chicago, the Tribune's 
FM outlet, carried the Washington 
hearings March 26 to its conclu- 
sion, claiming it was the only FM 
facility in the area to do so. 

In Philadelphia, two-thirds of 
all TV sets in use in the area March 
20 between the hours of 2:30 and 
5:30 p.m. were tuned to the hear- 
ings, a survey by American Re- 
search Burean revealed. Peak au- 
dience for the three-hour period 
was an estimated 831,600 viewers. 
WFIL-TV Philadelphia captured 
75% of sets in use by its pickup of 
hearings during 3:30-4:30 p.m. 
that day. WIP installed special 
lines to the nation's capital to 
bring the full hearings. 

WCPO-TV Cincinnati carried 
the proceedings from both New 
York and Washington. A station 
survey disclosed an estimated more 
than half of nearly 300,000 TV 
sets in the viewing area being 
used, with "more than 90%" of 
these receivers tuned to WCPO-TV, 
"the only station in the area carry- 
ing the hearings." 

In Connecticut, stations carrying 
broadcasts were WSTC-AM-FM 
Stamford; WTHT Hartford; 
WATR Waterbury; and WTOR 

Cunningham & Walsh, New York 
agency, conducted a survey of "a 
representative sample of adults in 
Videotown" showing "seven out of 
10 saw the Senate investigation." 

Another New York agency, 
Young & Rubicam, placed full-page 
ads in seven major newspapers to 
call attention to the fact that "tele- 
vision tubes have paraded the hon- 
est and dishonest. . . ." The re- 
sponsibility now, said Y & R, lay 
within the citizen's active part in 
local, state and national affairs. 

Table 5 

Total Broadcast Revenues (AM, FM and TV) in Listed Metropolitan Districts 
Showing Percent TV of Total Revenues, and Percent Change in Aural Revenues, 1950-1949 


No. of Stations 

1950 Revenues 

% Increase 


AM & FM 1 


Total AM, 

% TV of 

% TV of 

% TV of 

in Aural 

FM & TV 

TV Only 




















Wash., D. C. 









New York 


















Los Angeles 






















































San Francisco 









Total— 11 TV 









5.6 = 


52 Other TV 

Met. Districts 

321 ' 





6.5 15 

2.0 9 


Total— 63 TV 


Met. Districts 






10.7 6 

4.4 • 

1 Jointly operated AM-FM stations counted as one station. 

2 Includes 10 TV metropolitan districts in 1948. 
8 Includes 18 TV metropolitan districts in 1948. 
4 Includes 28 TV metropolitan districts in 1948. 
c 47 TV metropolitan districts in T949. 

6 58 TV metropolitan districts in 1949. 

7 Does not include 6 stations for which data were not available. 

Page 68 • April 2, 1951 

Telecasting • BROADCASTING 

War Role Outlined 

(Continued from page 27) 

based on the current plan will be 
distributed to licensees. 

Last Monday's unprecedented 
meeting was shrouded in an at- 
mosphere of urgency, the need of 
which was not readily apparent 
to most licensees, many of whom 
had traveled great distances on 
comparatively short notice. 

FCC spokesmen observed that 
its study group plan is the result 
of numerous navigational aid and 
ground wave tests conducted on the 
!East Coast over a period of months, 
i and that FCC had benefit of co- 
operation with at least 20 industry 
figures, as well as military author- 
1 ities. 

It also can be reported that FCC's 
proposal embodies the suggestions 
of years of study on the problem 
of "radio silence" by top engineer- 
ing officials of FCC, the National 
Security Resources Board, the De- 
fense Dept. and other government 
agencies. The study reflects a wide 
range of topics previously reported 
in Broadcasting • Telecasting 
on sub-audible or coded frequen- 

Applicanr Eligibility 

( Continued from page 25) 

larly if the motion picture property 
represented a bigger investment 
than the TV station. 

"In such a case," the Commission 
said, "a serious policy question is 
presented as to whether the Com- 
mission fulfills its obligation to 
encourage the largest and most ef- 
fective utilization of television in 
the public interest when it licenses 
the station to a person with an 
obvious conflict of interest which 
can prevent him from utilizing tele- 
vision to its utmost." 

A question not treated in the pol- 
icy report last Thursday but re- 
garded by competent observers as 
eventually due to arise is whether 
a motion picture producer could 
operate a television station without 
risking violation of the anti-trust 

The 1948 Supreme Court decision 
held that movie producers commit- 
ted such a violation if they con- 
I trolled the theatres exhibiting their 
I films. The question that some ob- 
servers thought was inevitable was 
I ] whether a TV station could be con- 
sidered as an exhibition medium 
and hence illegal for a movie pro- 
ducer to own. 

FCC emphasized that its report 
last Thursday was not a "blanket 
policy" but only a statement of 
what the Commission believed was 
"the correct approach for properly 
determining on a case-to-case basis 
the weight to be given violations of 
federal law other than the Com- 
munications Act." Hearings of in- 
dividual cases will be held, it was 

The report was not an effort to 
set up a "trick substitute" for the 
'exercise of administrative discre- 
tion," FCC said. 

cies, a system of key and relay 
networks, and tests held by the 

Much of the study on these topics 
was initially confirmed by key of- 
ficials as far back as 1948 with the 
publication of the famous Hopley 
report and in subsequent issues 
[Broadcasting • Telecasting, 
Nov. 21, 1949; Nov. 15, 1948]. 

Opening remarks at last Mon- 
day's meeting were delivered by 
FCC Chairman Wayne Coy, who 
welcomed broadcasters to the ses- 
sion. Brief talks also were given 
by Comr. George Sterling and Maj. 
Gen. Francis L. Ankenbrandt, 
communications director, USAF. 
Presiding over the sessions were 
Curtis Plummer, FCC chief engi- 
neer, and later George Turner, 
chief, Field & Monitoring Div. 

Sitting in on the Commissional 
panel were Ralph Renton and Rob- 
ert Linx of the Commission Engi- 
neering Dept., and Col. Gomer 
Lewis, USAF, who participated as 
an observer. Other government of- 
ficials attending were Col. William 
Talbot, USAF, newly-named direc- 
tor of the Civil Defense Admin- 
istration's Warning & Communi- 
cations Div.; Robert Burton, CDA 
communications director, and Clem 
Randau, CDA executive director. 
Attending for NAB were Neal Mc- 
Naughten, engineering director, 
and Ralph Hardy, government re- 
lations chief. 

Chairman Coy said there is 
every indication that broadcasters 
are more than willing to play their 
part during these critical times, 
and said the Commission expects 
their wholehearted cooperation. He 
expressed the feeling that, while 
he does not wish to see stations 
put off the air during a war emer- 
gency, he could not assure broad- 
casters there will be no radio si- 

Shares View 

This view also is shared by Gen. 
Ankenbrandt, who noted a differ- 
ence between control over radio- 
TV stations and other electromag- 
netic radiations and actual seizure. 
He cited radio's role in aiding the 
civilian population to lessen panic 
and said as many stations as pos- 
sible should remain on the air in 
a critical emergency. 

Broadcasters were apprised of 
the history of the Defense Dept.'s 
efforts to seek concrete authority 
over electromagnetic emissions and 
also were told the military is hope- 
ful that an executive order will be 
forthcoming from President Tru- 
man invoking authority over sta- 
tions contained in Sec. 606 (c) of 
the Communications Act [Broad- 
casting • Telecasting, March 

Broadcasters expressed them- 
selves concerned over a number of 
issues, among them: 

@ Possibility that FCC failed to 
consider operations involving use 
of mobile equipment outside key 

@ Recommendation that indus- 
try advisory committees be ap- 
pointed to work with FCC, with 
greater representation of smaller, 


Group Asks Trade-In Rule 

FEDERAL Reserve Board has been 
requested by an industry group or- 
ganized by the Radio-Television 
Mfrs. Assn. to modify Regulation 
W to permit video set trade-ins to 
be applied against the 25% down 
payment required on radio and TV 
receiver purchases. 

The Federal Reserve Board staff 
took the industry's request under 
advisement. Mort Farr, president, 
National Appliance and Radio Deal- 
ers Assn., and Herman N. Stein, 
president, Davega Stores of New 
York City, were asked to provide 
statistical data on the proportion 
of sales involving trade-ins and the 
customary practice as to allowances 
for the trade-ins and their resale 

The conference was arranged by 
James D. Secrest, RTMA general 
manager, at the suggestion of sev- 
eral RTMA set manufacturers who 
reported they had received many 
complaints about the discrimina- 
tion from TV set owners and deal- 

In addition to Messrs. Secrest, 
Farr and Stein, others represent- 
ing the industry were, John M. 
Otter, Philco Corp.; C. P. Baxter, 
RCA Victor, and Walter L. Stickel, 
Allen B. DuMont Labs Inc. 

non-network stations. 

£ Suggestion that the whole 
issue be referred to the Broadcast 
Advisory Council. 

With respect to any materials 
problem, broadcasters were as- 
sured that the Air Force will carry 
the ball to government production 
authorities. Generally, authorities 
expressed doubt that requests for 
relief could be obtained under so- 
called MRO orders, but officials of 
the National Production Author- 
ity's Electronics Products Division 
already have indicated that such 
emergency needs will be met on 
the basis of requirements to be 
submitted to NPA by the Federal 
Civil Defense Administration, 
which in turn would pass its own 
recommendations on to the newly- 
created Electronics Production 

The role of the Broadcast Ad-- 
visory Council (see separate story) 
had not crystallized last week on 
this issue, though FCC officials 
plainly noted its importance as 
one of the radio groups to which 
the subject may be referred. The 
council may circularize broadcast- 
ers on the problem in an attempt 
to gauge sentiment before taking 
any action. NAB president Justin 
Miller has been fully apprised of 
the FCC meeting. BAC thus far 
has functioned chiefly in the in- 
formation strata with respect to 
government affairs, but was ap- 
praised earlier this year of FCC- 
Air Force emergency broadcast 
planning [Broadcasting • Tele- 
casting, Jan. 15]. 

It was felt that a review of the 
emergency plan during the Chicago 
NAB Convention April 16 would 
prove a wholesome development 

both to NAB and non-NAB mem- 
bers, many of whom plainly have 
misgivings over the FCC proposal. 
The Chicago sessions are desig- 
nated as "informal engineering 

Broadcasters already have infor- 
mally studied the emergency issue 
in relation to local civil defense 
planning, and many are understood 
to favor a representative group 
from each state to sit with FCC in 
an advisory capacity or to operate 
through BAC. 

Among those broadcasters who 
have been active in consultative or 
test project roles, are: 

Raymond Guy, NBC; Kenneth Ber- 
keley and Frank Harvey, WMAL-AM- 
FM-TV Washington; John Wilner, 
WBAL-AM-TV Baltimore, Md.; George 
Singer, WOR New York; Carl Smith, 
WHKK Akron, Ohio. Stations which 
have taken part in ground wave tests 
include: WNBC WJZ WOR New York; 
KYW Philadelphia and WBZ Boston 
(owned by Westinghouse) ; WHKK 
Akron, Ohio; WBAL Baltimore; 
WMAL Washington. 

Claude Reebie 

BIE, 28, formerly of Leo Burnett 
and MacFarland-Aveyard agen- 
cies, Chicago, died in Japan March 
25 after serving with the 437th 
Troop Carrier Command since Au- 
gust. No details of his death have 
been received by his family in Win- 
netka, a Chicago suburb. Surviv- 
ing are his parents, a brother and 
a sister. 


For Sale; Reasonable 

Attention TV Stations: 
Here's your chance to 
buy an AGF-Brill bus, 
completely equipped for 
use as a mobil TV unit, 
at a reasonable price. 
Unit adapted from 1946 
32 -passenger, air-condi- 
tioned, cross-country 
bus. Roof platform 
reached by trap door. 
Excellent tires and me- 
chanical condition. 
Driven less than 25,000 
miles since completed in 
April, 1948, by WLW- 
Television. Have two 
other mobil units so this 
one is no longer needed. 
No technical equipment 
included. Gall or write 
J. M. McDonald, WLW, 
Cincinnati 2, Ohio. Phone 
CHerry 1822. 

Telecasting • BROADCASTING 

April 2, 1951 • Page 69 


Begins April 30, New York 

TENTATIVE program for the 69th 
semi-annual convention of the 
Society of Motion Picture and 
Television Engineers reveals that 
nearly 60 technical reports and 
discussions on new developments 
have been scheduled. The conven- 
tion will gather in New York's 
Hotel Statler, April 30-May 4. 

Because of the large roster of 
papers, a total of 14 sessions have 
been scheduled. The convention 
will devote an entire day to tele- 
vision problems. The Tuesday, 
May 1, "TV Day," agenda includes 
an afternoon meeting at Bell Tele- 
phone Labs in Murray Hill, N. J., 
as well as morning and evening 
sessions in the hotel. 

Papers on video topics scheduled 
for the SMPTE meeting include: 

"Film Problems from the Advertis- 
ing Agency Point of View," by Kendel 
Foster of William Esty Co.; "Distribu- 
tion of Kinescope Films to Maintain 
a TV Network," Frank Lapore of 
NBC; "Overall Factors in TV Record- 
ing Operations," Howard Chinn of 
CBS; "Grayscale Control in Video 
Systems," Fred G. Albin of ABC; 
"Practical Use of Iconoscopes and 
Image Orthicons as Film Pickup De- 
vices," K. B. Benson and A. B. Ettlin- 
ger of CBS; "Television Recording in 
Great Britain," W. D. Kemp of BBC; 
"A 16mm Projector for Storage Opera- 
tion with TV Cameras," E. C. Fritts 
of Eastman Kodak Co.; "A New Re- 
cording Camera," Frank N. Gillette and 
R. A. White of General Precision Labs; 
"A New 35mm TV Recording Camera," 
John Kiel, Producers Service Corp; 
"Conversion of Electrical Signals into 
Visual Information," D. T. Wilbur of 
Allen B. DuMont Labs; "Data on Ran- 
dom Noise Requirements for Theatre 
TV," Pierre Metz of Bell Telephone 
Labs; "Experimental Utilization of TV 
Equipment for Navy Training Film 
Production," Lt. Comdr. J. S. Leffen, 
USN; "Safety Requirements in Pro- 
jection Rooms and TV Studios," Sam- 
uel R. Todd, Board of Examiners, City 
of Chicago. 


To State Dept. Engineer Post 

Pierce, president and general man- 
ager of WDOK Cleveland, as execu- 
tive engineer in 
charge of the en- 
gineering section 
of the state 
Dept.'s Interna- 
tional Broadcast- 
ing Division 
[Broadcasting • 
Tele casting, 
March 26] was 
announced last 
week by George 
Herrick, chief of 
facilities of the division. 

Mr. Herrick said Mr. Pierce was 
expected to report for duty in his 
new Voice of America position in 
early April — perhaps about April 
19. In his new post, Mr. Pierce 
will be in charge of erecting the 
transmitter facilities to be used in 
the Voice's far-reaching expansion 

Mr. Pierce 

PLANNING for WSB-TV's education series are station officials and educators, 
including, seated (I to r), Joyce Miller, Wesleyan College; John M. Outler 
Jr., WSB-TV general manager; George Biggers, publisher of Atlanta Journal; 
Dr. Blake Van Leer, president of Georgia Tech; standing, J. Leonard Reinsert, 
managing director. Cox radio and television operations; J. Whitney Bunting, 
Atlanta Div., U. of Georgia; Dean Robert Mizell, Emory U.; Dr. John A. 
Dotson, U. of Georgia; Phillip Weltner, Oglethorpe U.; Dean S. G. Stukes, 
Agnes Scott College; Robert S. Rogers, Atlanta Art Institute, and WSB-TV 
Program Director Marcus Bartlett. 

★ ★ ★ 


Universities, WSB-TV, KRON-TV Launch Series 

DESPITE FCC's proposed alloca- 
tion reservations for non-commer- 
cial video stations, educational pro- 
grams continued to be a growing 
segment of television stations' 
schedules. Following are two addi- 
tional educational series reported 
[Broadcasting • Telecasting, 
March 12]. 

WSB-TV Atlanta this morning 
(Monday) launches a daily adult 
education series in cooperation 
with eight Georgia institutions of 
higher learning. 

The series is scheduled to run 
four weeks, aimed at the 10:30 
a. m. predominantly housewife au- 

Subject matter will vary with 
the specialities of the participating 
schools and the facilities they can 
make available to WSB-TV. 

Taking part in the unusual pres- 
entation are two divisions of the 
U. of Georgia (Athens and At- 
lanta), Georgia Institute of Tech- 
nology, Emory U., Oglethorpe U., 
Wesleyan College (Macon), Agnes 
Scott College and the Atlanta Art 

Faculty Member Handles 

Each of the participating schools 
has placed its share of the series 
in the hands of a faculty member 
who will work closely with the co- 
ordinating group to produce the 
best-rounded series possible. 

KRON-TV San Francisco, on 
March 19, began Operation Edu- 
cation, a thrice-weekly, 30-minute 
series in cooperation with Stanford 
U., the U. of California and the 
public school svstems of Alameda 
and San Francisco counties. 

Programs by the two universi- 
ties are subtitled, "Let's Exnlore," 
while the public schools will pre- 
sent under the subtitle, "Children 
at School." 

A variety of subjects, both aca- 

demic and purely practical, will 
form subject matter for the uni- 
versities' programs. Televiewers 
will see and hear dramatized dis- 
sertations on "Living Fossils" and 
on "Housewife's Battlefront — Soap 
and Detergents." 

In the Children At School series, 
televiewers will be acquainted with 
the school systems, what subjects 
are taught and why they are 
taught in a prescribed manner. 


L.A. Stations Sign 

WESTERN section of Television 
Authority late Wednesday night 
reached agreement with five Los 
Angeles television stations (KNBH 
KTTV) on a contract covering per- 
formers on live TV programs, fol- 
lowing several weeks of intensive 

The contract, similar to that con- 
cluded a few weeks ago with KTLA 
(TV), becomes effective April 15 
to continue to Nov. 30, 1952, with 
a provision that it can be reopened 
April 15 of that year if the cost of 
living rises 10%. KFI-TV, sole 
Los Angeles station not reaching 
agreement with TVA, faces a strike 
by the union. 

Final contract contains some 76 
additional provisions over the basic 
wage scales and working condi- 
tions, many of which were agreed 
to previously. Important feature of 
the contract is carrying through 
of the plan of payment according 
to length of program based on per- 
centages of single program strip 
rates. Contract also calls for re- 
stricted use of kinescopes and 
prohibites cancellation of program 
unless absolutely unavoidable. 


CED Recommends Increase: 

COMMITTEE for Economic Devel-f 
opment last week called for a boost 
in manufacturers' excise taxes on 
TV sets to 20% instead of the ad- 
ministration's proposed 25%. 

This was part of the over-all tax 
recommendations made by CED, a 
businessmen's group, at a Washing- 
ton news meet. Other features: 

1. An immediate $10 billion tax in- 
crease and a $6 billion cut in pro- 
posed spending. 

2. New defense profits tax to bring 
the combined income tax rates on cor- 
porate profits in excess of $25,000 to 
50% as compared to the present 47%. 
Excess profits taxes would be in ad- 

3. The flat 20% federal tax on dur- 
able consumer goods would include, 
in addition to TV sets, such articles 
as automobiles, refrigerators, etc. 

4. A new excise tax of 5% on other 
commodities not now subject to ex- 

However, four of the 34 members 
of CED's research and policy com- 
mittee disagreed with the recom- 
mended tax increase on durable 
goods on grounds that (1) they 
would not be effective in holding 
down consumption and (2) would 
be discriminatory. Instead the dis- 
senters asked for reliance on gen- 
eral excise taxes. 

Representatives of the radio-TV 
industry appeared March 15 before 
the House Ways & Means Commit- 
tee, objecting to the proposed in- 
creases in excises on radio-TV sets 
on the premise they would retard 
the public enlightenment and infor- 
mational value of media [Broad- 
casting • Telecasting, March 19]. 

The CED program, to be sub- 
mitted to the Ways and Means 
group, also called for tighter curbs 
on bank credit and a national pro- 
gram encouraging private savings. 


Leading Speakers Listed 

board chairman of Kenyon & Eck- 
hardt, New York, will be among 
the principal speakers at the "Met- 
ropolitan Student Marketing Con- 
ference" April 25, sponsored by the 
American Marketing Assn.'s New 
York chapter. 

Speakers at the afternoon ses- 
sion, in addition to Mr. Brophy, will 
include George Hansen, president, 
National Retail Dry Goods Assn.; 
George McMillan, vice president, 
Bristol-Myers Co.; Alfred Politz, 
president, Alfred Politz Research 
Inc., and W. W. Wachtel, president, 
Calvert Distillers Corp. 

A series of informal conferences 
will be conducted by: 

Dr. Virgil Reed, associate research 
director, J. Walter Thompson Co.; 
Archibald Crossley, president, Cross- 
ley Inc.; Dr. Thomas Coffin, research 
director, NBC-TV; John Flanagan, 
media director, McCann-Erickson ; 
Alvin Dreyer, media director, J. Wal- 
ter Thompson Co.; Norman Tveter, 
vice president, Erwin, Wasey & Co.; 
Martin Oeschner, account executive, 
Ruthrauff & Ryan, and Robert L. 
Foreman, vice president, BBDO. 

Page 70 • April 2, 1951 

Telecasting • BROADCASTING 

to an advertiser who missed the boat 

Perhaps you once thought you could wait and see if television was really 
going anywhere before you took the plunge. Then one day you woke up to 
find the boat had already sailed. ... Today many advertisers who might two 
years ago have established priceless franchises with a "Studio One 
or "Toast of the Town" jj^^^j find themselves literally shut out of night- 
time television, much as they'd like to be in.... Such advertisers will do 
well to make sure they're aboard when the next big boat sails... and that's 

Already the time is getting short. Most reliable professional opinion is 
that daytime too will be a complete sell-out within a year. As one expert 
put it, "the advertiser hoping to enter television now. . .had better start 
looking at daytime TV while it is still here to look at.". ..So let's look at 
it . How good is it? How far does it go ? What 's in it for me?. ..First of 
all , it's good. . . and getting better all the time . There are more big shows and 
big names (have you caught Garry Moore, and Steve Al len ? ) j^ ^^ ....Because 
of such shows, daytime listening has shot up 101% in 4 months (sets-in-use 
September- January ).... And the advertiser can go just about anywhere 
he wants to in daytime television. 90% of the television stations in the 
country are now on the air before 2 pm. . .and all of them are on before 
6 pm. By next year, it's reliably predicted, almost all TV stations will be 


(please turn to the back page of this insert 



»S 30 


\ pe 


r Co. 

Marshall Plan 
in Action 

General Electric Co. 
Fred Waring Show 

Bromo Seltzer 
Rocky King, Detective 
L (E-M) NI 

They Stand Accused 
L (E-M) 

Philco Corp). 
Philco Television 
L (E-M) 

Gospel Bcst'g Corp. 
Old Fashioned 
Revival Hour 
F (E M) 

B. F. Goodrich Co. 
Celebrity Time 

Young People's 
Church of The Air 
Youth on The March 

Jules Montenier Inc. 
What's My Line 

Congoleum-Nairn Inc. 
Garroway At Large 
L (E-M) 


Arthur Murray Inc. 
Arthur Murray Show 
L (E-M) 

Philip Morris Co. 
Horace Heidt 

On Trial 
L (E-M) 

Double Feature 
F (E-M) 

General Foods-Sanka 
The Goldbergs 

Westinghouse Electric Corp. 
Studio One 

(From Columbia Park. N. J.) 
T. (F-M1 rNTI 

Lights Out 



:t riazor 

if On 

■HI rom 
mi ywood 

L'J Show 

ll is 
I ; ime 

*2j; Co. 

Jt (>w 


R. J. Reynolds 
Vaughn Monroe Show 

American Tobacco Co. 
R. Montgomery, Lucky Strike Theatre 
Alternates with Tintair, Somerset 
Maugham Television Theatre 

Arnold Bakeries 
Life Begins at 80 
L (E-M) 

Electric Auto-Lite 

Drug Store TV Prod. 
Cavalcade of Bands 
L (E-M) (NI) 

Procter & Gamble 
Fireside Theater 

Armstrong Cork Co. 
Circle Theatre 
L (E-M) 

Philco Corp. 
Don McNeill TV Club 
L (E-M) 

Bymart Inc. 
Somerset Maugham Show 
(off 4 /11) 

Italian Swiss Colony 

Famous Jury Trials 
L i E-Mi' M 

P. Lorillard Co. 
Embassy Cigarettes 
The Web 

Consolidated Cigar Corp. 
L (E-M) (NI) 

Kraft Foods Co. TV Theatre 
L (E-M) 

Packard Motors 
Cluett Peabody (alt.) 
Holiday Hotel 
L (E-M) 

Esso Standard Oil 

Kroger Co. 
Alan Young Show 

Ellery Queen 
L (E-M) (NI) 

Gruen Watch Co. 
Blind Date 
L (E-M) 

Lever Bros.-Rinso 
Big Town 

Local Sponsors (Co-op) 
Who Said That 
L (E-M) 

Roller Derby 
L (E-M) 

Block Drug 

American Tobacco Co. 
Roller Derby 
L (E-M) 

Once Upon A Tune 
L (E-M) 

P. Lorillard 
Original Amateur Hour 

L (E-M) 
(To Midnight) 

Week in 


Christ Inc. 
The Circuit 
Rider (F) 

M (island 
At Home 

Open House 

Open House 

Pabst Sales Co. 
Blue Ribbon Bouts 

Break the Bank 

US Army & Air Force 
Roller Derby 

Philip Morris Co. 
Truth or Consequences 


Stars Over Hollywood 

Open House 

latz Brewing 


Faye Emerson 

Carter Prod. 
Crime Photographer 
Start 4/19 (alt. weeks) 

Ford Dealers ot America 
Ford Star Revue 
James Melton 
L (E-M) 

Jos. E. Schlitz Brewing Corp. 
Pulitzer Prize Playhouse 
L (E-M) 

Ford Motor— Ford Theatre (Alt. Weeks) 
Wildroot, Charlie Wild General Mills 

(4/18 moves to Wed. 

Bond Clothing Stores 
Hands of Mystery 
L (E-MJ (NI) 

American Cig. & Cig. 
Big Story 

Live Like a Millionaire 

Campbell Soup 
Henry Morgan's 
Great Talent Hunt 

u. ». loriacco 
Martin Kane, 
Private Eye 

Marshall Plan 
in Action 

Nash Kelvinator 
Star of the Family 
Morton Downey 


Stud's Place 
L (E-M) 


Drug Store TV Prod 
Cavalcade of Stars 
L (E-M) (NI) 



Open House 

Open House I 

Roller Derby 
(to Conclusion) 

Bulova Watch 
The Frank Sinatra Show 

The Frank 
Sinatra Show 

Swift & Co., 
&Fink, Bymart Inc., Minn. Mining & Mfg., 
SOS, Benrus, Crosley, R. J. Reynolds 
* urdav .Night Revue L(E-M) 

Sing It 

Sing It 

Sterling Drug 
Sing It Again 

Prof. Wrestling from 
L (E-M) 

American Tobacco Co. 
Your Hit Parade 

L (E-M) 

Max Fact or | 

Graham L I 

eral Foods 
Fri. . ,', ,.' 
iber this date 


loom. Premier Prod, 

April 2, 1951 




AVAILABLE in March, 
. and monthly there- 
after, the Detroit Tele- 
Pulse report becomes the 
17th individual market re- 
port published regularly 
by Pulse for the benefit of 
its subscribers and inter- 
ested parties. 

TELEPULSE reports 
are now issued 
monthly in the following 
markets : 














and . . . Syracuse, bi- 
monthly, and three times 
a year in New Haven. 

For information about any 
of these TelePulse reports 
and other data. . . . 



15 West 46lh Street 
New York 19, N. Y. 

broadcasting before noon . So it's clear you can— right now— hit your 
market wherever, whenever you want to, through daytime television.... 
Best proof of all that daytime television's really arrived is the list of 
its great national sponsors. Right now, six of the country's top seven 
advertisers of low-unit-cost products are in daytime television . Biggest of 
them all, Procter & Gamble, is already sponsoring 15 quarter-hours of 
network daytime a week, starting with television's first serial, "The First 
Hundred Years . 11 |^^^^ And such advertising experts as Quaker Oats and 
R.J.Reynolds Tobacco Co, . with Garry Moore: ^^^g United Fruit Company. 

with Homemaker's Exchange; General Mills, with Betty Crocker... 
are now making substantial daytime investments.... 

You add to that some other factors: flexibility in format, the chance to 
experiment with program material and commercial approach at just half the 
cost of nighttime television: the chance to hit a specific audience with 
your message... in other words, all the things that have always made daytime 
radio a good buy, with the prodigious plus of television's impact ... and you 
will know you ' d better take another look — quick ! — at daytime television.... 
And while you're looking, you'll of course discover your best chance of 
seeing a quick pay-off in daytime television is with CBS... with the 
programming brains and creative ability that have put CBS radio programs so 
far out in front of competition, both day and night. Today's a good day to 
look at daytime television ... so look at the best, on CBS. 


Forecast Sees 90% Filmed 

MORE THAN 90% of television 
programming will be on film within 
five years, according to a predic- 
tion of Larry Gordon, president of 
Vidicam Pictures Corp. 

"Commercials went on film early 
in the business," he said. "Adver- 
tisers learned immediately that it 
was safer and more economical to 
put their messages on film rather 
than do it live." 

He said "the same thing is hap- 
pening with regular programs" and 
that "its only a matter of time un- 
til the overwhelming majority of 
shows follow the trend." 

New New York location of Vidi- 
cam, successor to Television Fea- 
tures Inc., which Mr. Gordon also 
headed, includes over 10,000 square 
feet of studio space and has under 
one roof every process of motion- 
picture making except film develop- 
ing, spokesmen reported. The com- 
pany uses the Vidicam production 
system, which consists of inter- 
locking film and TV cameras and 
eliminates much re-shooting of 
film, according to Mr. Gordon, who 
developed Vidicam. 

Associated with Mr. Gordon are 
Alfred Justin, executive vice presi- 
dent; Otto Sutter, vice president; 
Ben Parker, head of production, 
and Sidney Zucker, director of 


Byron Appointed Chairman 

Byron, WBAP Fort Worth, as 
chairman of the National Assn. of 
Radio News Directors' television 
committee for the second straight 
year has been announced by 
NARND President Ben Chatfield, 
WMAZ Macon, Ga. Mr. Byron and 
the WBAP staff won the associa- 
tion's TV award in 1949. 

Other television broadcasters on 
the 1951 committee, which was en- 
larged from 3 to 10 members, 
are Ed Wallace, WTAM Cleve- 
land, board advisor; Frank Mc- 
Tall, NBC-TV New York; Spencer 
fallen, WGN-TV Chicago; Richard 
Dberlin, WHAS-TV Louisville; 
Tack Knell, WBT-TV Charlotte, 
NT. C; Jack Krueger, WTMJ-TV 
M'hvaukee; Ralph Reniek, WTVJ 
;KTV) Miami, Fla.; Bob Redeen, 

OC-TV Davenport, Iowa. One 
)ther member still is to be ap- 


RKO Link Buys Telescreen 

KEITH'S Theatre, Washington, D. 

link of the RKO chain, last week 
announced that it is installing a 
arge-screen television system to be 
~eady for operation by May 1. 

Installation of the system is to 
)egin immediately, the theatre re- 
oorted. The equipment will be 
3CA's model PT-100. Cost of the 
nstallation was set at $25,000. 
•Equipment expense was announced 
t $15,800. 

Holding first reel of Shootin' the 
Breeze series are Miss Helen 
Alvarez, KOTV president, and 
Harry Clarke, owner of Clarke's 

★ * * 


For Oklahoma Home Folks 

WATCHING their boys "breakup 
housekeeping" in preparation for 
shipment to overseas duty, Tulsa 
TV viewers were warmly enthusi- 
astic over KOTV (TV) Tulsa's 
Shootin' the Breeze With the U5th, 
a new quarter-hour, weekly series 
sponsored by Clarke's Clothiers of 
that city. 

Action shots of the all-Oklahoma 
45th Div. are featured in the new 
series, and plans have been made 
to follow the division wherever it 
goes — to Japan or combat in Korea. 
Subject to the censor's shears, the 
folks at home will be with the men 
on the battlefield. Those films al- 
ready made have been used by the 
Army for morale-boosting purposes 
in the 45th. 

Idea for Shootin' the Breeze is 
credited to Mrs. Viola Noble, 
publicity director for Clarke's 
Clothiers. The store made all ar- 
rangements with Army officials at 
Camp Polk, La., where the 45th 
was stationed and purchased a 
special camera to be used by Army 
public relations men in filming the 
series. The store does not intend 
to neglect its radio advertising be- 
cause of the popularity of its TV 
production, Mrs. Noble emphasizes. 
Clarke's will continue sponsoring 
its 13 year old quarter-hour nightly 
newscast on KTUL Tulsa in addi- 
tion to many spots on other sta- 


Nominating Group Named 

NOMINATING committee for of- 
ficers and directors of the Ameri- 
can Television Society during 1951- 
52 was announced by David Hale 
Halpern, president, last week. 

Committee members named were: 
Halsey V. Barrett, DuMont Televi- 
sion Network, chairman; Will Baltin, 
Screen Gems; Norman Livingstone, 
WOR-TV New York; George Shupert, 
Paramount Film Productions; N. 
Charles Rorabaugh, Rorabaugh Re- 
ports; N. Warren Caro, Theatre Guild; 
Don McClure, McCann-Erickson. 

Nominees will be reported for 
an election to be held in May. 

distribution firm, has been incor- 
porated in California for national 
distribution of Clete Roberts' quar- 
ter-hour, news-action films to TV 
stations. Firm is headed by Miles 
W. Ark, also operating chief of 
Barr Mfg. Co., Los Angeles, spon- 
sor of the nightly Roberts' reports 
on KLAC-TV Los Angeles. Plans 
now call for distribution of films 
being shot by Mr. Roberts and 
Newsreel Cameraman Russell Day 
in Far East. After their present 
eight-week tour of that sector, pair 
will film news events and inter- 
views in U. S. and Europe for 
future distribution . . . During visit 
to Philippine Islands, Messrs. 
Roberts and Day reportedly scored 
an exclusive by being the first 
American newsmen to record the 
Philippine Army's drive against 
the Communist-led Huks. 

INS-TELENEWS has been pre- 
paring special one-hour sound films 
depicting highlights of the highly- 
viewed-and-listened to Kefauver 
committee crime investigation in 
New York. Films were scheduled 
for WOR-TV New York, KTLA 
(TV) Los Angeles, WENR-TV Chi- 
cago, WXYZ-TV Detroit, KGO-TV 
San Francisco and WJBK-TV De- 

ter, N. Y., announces the new East- 
man 16mm projector Model 25 
which is to give "a new standard 
of 16mm screen quality and sound 
reproduction." Eastman believes 
its new projector will insure "top- 
quality screen presentation from 
16mm sound film which compares 
favorably with the best 35mm pro- 
jection performance." 

TIONS, Chicago, has completed TV 
films for the following clients: 
Kayo Chocolate Drink through 
Melamed-Hobbs, Chicago agency; 
Velvet Peanut Butter through 
Simons-Nichelson, Detroit; Han- 
nah and Hogg Wines, J. N. Draznin, 
and Roley Poley Slip Covers 
through Gerstel-Loeff Adv., Chi- 
cago. Roley Poley commercials 
will be used nationally, supplied 
free to department stores carrying 
product. Kayo plans to advertise 
in Minneapolis with local dealer 
tie-ins and Velvet will sponsor an- 
nouncements in Cleveland and De- 

Inc., Larchmont, N. Y., has pro- 
duced a film for TV presentation 
entitled Father of the Homeless 
Child, starring Eddie Dowling. 
The film tells the story of the Mis- 
sion of the Immaculate Virgin, 
founded by Father Drumgoole. 

film report 

Corp., Los Angeles, has completed 
10 film shorts. Five feature Rose 
Marie, former "Baby Rose Marie" 
of motion pictures. The other five 
feature a musical combination — 
"Fire House Five Plus Two." 

TIONS, Los Angeles, has signed 
Lyle Talbot, Maris Wrixon, Vir- 
ginia Christine and Rand Brooks 

for roles in The Man With The 
Lisp, program in the Front Page 
Detective series scheduled for film- 
ing this week. 

rado Springs, announces several 
new TV film commercial series. 
Sponsors include Philco Corp., 
through Julian G. Pollock Co., Phil- 
adelphia; Union Pacific Railroad, 
through The Caples Co., Chicago; 
Gas Service Co., Kansas City, Mo.; 
Noreen Inc. (Noreen Hair Rinse), 
through Bradley-Lane Adv., Den- 
ver; Nash Coffee Co., through Er< 
win, Wasey & Co.; McQuay-Norris 
Mfg. Co., through D'Arcy Adv.; 
Estate Stove Co., Hamilton, Ohio; 
Aeroflex Labs Inc.; Merchant's 
Biscuit Co. through Allen & Rey- 
nolds, Omaha. 

* * * 

Inc., Hollywood, is planning pro- 
duction of first 18 in a series of TV 
mystery programs. Screenwriter 
Robert J. Hill and Director William 
Asher will assist in production. 
Same firm also has purchased 
rights to British feature length 
film, "The Fall of the House of 
Usher," based on Edgar Allen Poe's 
short story. 

ronto, in 1950 made net profit of 
$308,163, increase of 8169,000 over pre- 
vious year. Sales in 1950 were $4,971,- 
958 as compared to $2,591,030 in 1949. 

LIBEL and 

Invasion of Privacy 

For the wise Broadcaster 
provides adequate protection. 
Surprisingly inexpensive 
For details & quotations 


Insurance Exchange Bid?., 
Kansas City, Missouri 

elecasting • BROADCASTING 

April 2, 1951 • Page 75 

CD. OWENS appointed vice presi- 
dent All-Scope Pictures Inc., Hol- 
lywood producer of TV film. He 
was sales promotion manager Cali- 
fornia Prune and Apricot Growers 
Assn., San Jose, where he handled 
promotional advertising including TV 
advertising films. 

WILLIAM E. BEST, L. A. bureau man- 
ager United Press, has in addition 
taken over executive duties of the 
late HAROLD E. SWISHER, who was 
Western Division radio manager 
[Broadcasting • Telecasting, March 
26]. WILLARD WDL.KS, assistant to 
Mr. Swisher, appointed acting radio 
news editor. 

ALAN FISCHLER, coordinator of day- 
time operations KNBH-TV Los An- 
geles, to Snader Telescription Sales 
Inc., as West Coast sales represent- 
ative. He will work out of Beverly 
Hills office. 

FRANK GUTHRIE appointed field as- 
sistant to president of Air King Prod- 
ucts Co. Inc., Brooklyn, N. Y. Duties 
will include administering and co- 
ordinating field procurement on all 

work, to Robert S. Taplinger & Assoc., 
N. Y. 

ALLEN BUCKLEY, in charge daytime 
program direction KECA-TV Los An- 
geles, named director of Oxarart & 
Steffner Inc., L. A., package You Asked 
For It. 

geles Daily News, to Burns W. Lee 
Assoc., L. A. (public relations), as 
editorial director. 

REGIS TOOMEY signed for featured 
part in The Loving Family TV film 
series currently being produced by 
Green Film Corp., L. A. 

allied arts 

DuMont Labs, appointed sales man- II 
ager for central states region with 'I 
offices in Chicago. 

FRANK BOWES, formerly with NBC 
Spot Sales, to Video Varieties, N. Y., 
as account executive. 

JOHN H. BATTISON, author of Movies 
for TV, and motion picture photo- 
grapher and lecturer, appointed ex- 
ecutive film consultant to Television 
Ventures Inc., N. Y. 

REDIFFUSION Inc., Montreal, has 
bought eight transcribed programs 
from All-Canada Radio Facilities, 

Toronto, for use on ZBM Bermuda, 
and stations in Jamaica, Trinidad, 
British Guiana and Barbados, oper- 
ated by organization. 

ALTON KASTNER appointed to head- 
quarters staff of Crusade for Free- 
dom, with "special responsibility" for 
radio and TV activities. Duties will in- 
clude direction of publicity for Radio 
Free Europe. 

DAN THOMPSON, director of radio 
National Safety Council, Chicago, 
elected to Radio Pioneers Club. 

£<fiuipment • • • 

ARTHUR H. ROGOW elected presi- 

vice president in charge of engineering 
and research, of Super Electric Prod- 
ucts Corp., subsidiary of Universal 
Labs Inc., both of N. Y. Mr. Rogow 
and Mr. Patterson, along with JOHN 

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carried unit. 

The 12Z is one of a complete Collins line of one, two and four 
mike remote amplifiers for reliable, convenient, high fidelity opera- 
tion on any job. Your nearest Collins office will be glad to give 
you full information. 

For broadcast quality, it's . . . 


Cedar Rapids, Iowa 

11 West 42nd Street 

1330 North Industrial Blvd. 

2700 West Olive Avenue 

Dogwood Road, Fountain City 

KADEL, New York attorney, were 
elected to board of directors of Super 
Electric Products, which manufac- 
tures transformers, electronic and 
electric equipment for radio, TV and 
heating industries. 

JOHN S. BOYERS, chief engineer and 
assistant treasurer 
Magnecord Inc., 
Chicago, elected 
president of com- 


sales manager of 
radio and TV for 
Crosley Division of 
Avco Corp., ap- 
pointed general 
sales manager Tele 

Mr. Boyers 

King Corp., N. 

RCA has announced new FCC ap- 
proved frequency deviation monitor 
for use in broadcasting station. Moni- 
tor type BW-11A is improved in- 
strument capable of handling wide r-f 
input range, and providing greater 
sensitivity than earlier models, firm 

ELMER F. PAUL, manager General 
Electric Danville plant, appointed man- 
ager of manufacturing of company's 
specialty transformer and ballast di- 
vision at Fort Wayne. He succeeds 
WILLIAM F. OSWALT, who has been 
named to company's control division. 
DONALD POLAND, assistant to man- 
ager of manufacturing of specialty 
transformer and ballast division, will 
succeed Mr. Paul. 

WILLIAM H. HIGGINS, sales man- 
ager U. S. Television Co., N. Y., ap- 
pointed field manager for Sparton Ra- 
dio-Television division of Sparks- 
Withington Co., Jackson, Mich. 


Sherburne, N. Y., announces antenna 
designed to minimize co-channel inter- 
ference. Antenna has front-to-back 
radio of 30 db. 

H. K. SMITH appointed manager of 
marketing service division General 
Electric Co.'s electronic department, 
Syracuse. He was with commercial 
equipment division in similar capacity. 

nectady, now supplying all station 
type induction and step regulators 
with regulator controls that are 99% 
accurate regardless of operating 
changes in temperature or load, firm 

HENRY H. CARVER appointed to 
head new Florida factory distributor 
of Allen B. DuMont Labs. 

MAURICE L. LEVY, director of spe- 
cial engineering Tele-Tone Radio 
Corp., to newly-created position of 
director of engineering. 

ROBERT FENDER appointed central 
northwestern sales representative for 
RCA Thesaurus & Syndicated Pro- 
grams. He will work under WILLIAM 
F. REILLY, midwestern manager. Be- 
fore joining RCA, Mr. Fender was 
assistant advertising manager of 
World Broadcasting System. 

ALBERT C. ALLEN, assistant in cen- 
S tral states territory for Allen B. 

"Technical • 

HAM, technicians KTTV (TV) Los 
Angeles, to KTSL (TV) Los Angeles. 
Other additions to KTSL staff include 
phone & Telegraph Co., L. A., as main- 
tenance technician; SPENCER HAYS, 
RAY, as projectionists. Transferring 
as assistant supervisor; PAT DIGNAN, 
video technicians; from CBS radio 
THORSEN, audio technicians, RAY 
sistant technicians. CHARLES CHES- 
TER transfers from KNX Hollywood 
FM transmitter, to KTSL transmitter 

H. E. FARRER appointed to electrical 
department staff American Standards 
Assn., N. Y. He was assistant to 
secretary of American Institute of 
Electrical Engineers. 

STURLE J. PARKS appointed chief 
engineer WNAT Natchez, Miss. 

VICTOR TAKACH named chief en- 
gineer WCTC New Brunswick, N. J. 
(see Front Office). 

to technical staff WXGI same city. 


New Market Research Firm 

SALE of Market Research Co. of 
America to Industrial Surveys Co. 
has been announced by Percival 
White, president of Market Re- 
search Co. At the same time Mr. 
White and Pauline Arnold (Mrs. 
White) announced the formation 
of a new firm, White & Arnold, 
Marketing- Counselors. 

Sale of Market Research Co., in- 
cluding its Chronolog Index, to In- 
dustrial Surveys assures the con- 
tinued operation of one of the oldest 
marketing research businesses in 
the country, the announcement 
pointed out. Market Research Co. 
was formed in 1934 through the 
merger of Arnold Research Service, 
which Miss Arnold had organized 
in 1926, and Percival White Inc., 
formed in 1925 as White & Parton. 

White & Arnold, which will use 
the present New York offices of 
Market Research Co. at 250 E. 43d 
St., will do consultative work in 
marketing and market research, 
product development and testing, 
sales planning, general manage- 
ment, etc., but will not engage in 
actual handling of surveys. 

I z 

I It! 


KPAS Banning, Calif., joins Southern 
California Broadcasters Assn. as 56th 




[A f\ 111 I 5000 WATTS 


Page 76 • April 2, 1951 

BROADCASTING • Telecasting 

Strictly Business 

(Continued from page 12) 

Portland, Ore. High school educa- 
tion came there and also at Colum- 
bia Junior College. Then the U. 
of Oregon, then Yale, Western 
Reserve U., and finally he ended 
up with a master's degree in busi- 
ness administration from the U. of 

He began his business career 
with William Randolph Hearst, 
selling the Los Angeles Express 
n the corners of that city. Today 
e is head of the busy agency which 
bears his name and whose radio 
account business alone runs an- 
nually to $160,000. And it's grow- 

In 1931, after college, he settled 
down to serious business with Gen- 
eral Motors Acceptance Corp., in 
New York. During 1933 he joined 
Ward Baking Co., where he ad- 
vanced from salesman to superin- 
tendent of agencies for New York 
and New Jersey. Mr. Burk left 
the baking industry in Cleveland 
after becoming sales manager of 
the General Baking Co. 

He started in radio time sales in 
Pittsburgh with WCAE in 1943 and 
entered the agency business in 
1946 as a partner with Russell 
Pratt in the firm of Pratt & Burk. 
In 1949 Mr. Burk acquired owner- 
ship of the agency. The business 
has grown from a few accounts 
ivith just enough to make ends 
meet, to the present day when 
there are some 30 accounts with 
oetter than a half-million-dollar 

Large AM Billing 

While TV is rapidly rising, the 
Burk agency still enjoys a large 
nji volume of AM radio billing. This 
billing not only is in Pittsburgh, 
but in small towns. 

Mr. Burk is a member of the 
Harvard-Yale-Princeton Club, the 
Pittsburgh Athletic Assn., the New 
'York Athletic Assn. and is cur- 
rent president of the Pittsburgh 
^Executives Assn. His hobby is 
• squash. 

3 The former Carolyn Boyer, of 
Harrisburg, said "yes" a few years 
ago and she and Mr. Burk live 
aappily in a Pittsburgh suburb. 
They were wed Nov. 1, 1936. 
Mr. Burk says that his agency 

Ills contemplating a 100% increase 
in radio and television billings in 

HL951. That, indeed, is desire "to 
achieve or attain." And a happy 
Tell us, would it really make you 

unhappy, Mr. Burk, if we told 
Ireaders that the "G" stands for 


Communications Realigned; 
Talbot Named Head 

REALIGNMENT of communications and warning system planning for 
broadcast, amateur radio and other operations, under the directorship 
of Col. William Talbot, USAF (retired), was revealed last Monday by 
the Federal Civil Defense Administration. 

Col. Talbot was named director * 

of a newly-created Warning and 
Communications Div., succeeding 
Robert Burton, who will leave his 
communications post within 90 
days. Mr. Burton will remain in a 
consulting capacity for the present, 
it was understood. He expects to 
participate in the technical ses- 
sions slated to be held during the 
NARTB (NAB) convention in Chi- 
cago April 16. 

Col. Talbot has been serving 
since January as chief of the Air 
Attack Div., which under the re- 
organization will be consolidated 
with the communications group, it 
was explained. 

The division is charged with 
preparation of an outline detailing 
the utilization of radio and TV 
stations by local civil defense of- 
ficials, and the role of radio ama- 
teurs and other communications 
services — plans already blueprinted 
in the President's proposals for 
U. S. Civil Defense [Broadcasting 
• Telecasting, Sept. 25, 1950]. 

A technical manual, outlining the 
role of communications in the pre- 
and post-attack phases of civil de- 
fense, is currently under prepara- 
tion by CDA. It has been delayed 
temporarily pending action bv FCC 
prescribing rules and regulations 
for use of amateur frequencies and 
a clarification of the operational 
role of broadcast stations, which 
FCC outlined last week (see story 
this issue). A chapter will be de- 
voted to broadcast station opera- 

The division is responsible for 
the design, installation and opera- 
tion of a nationwide warning sys- 
tem designed to give timely warn- 
ing to local civil defense agencies 
and the public of imminent or ac- 
tual enemy attack, as well as for 
design of control centers and all 
types of communications equip- 

Other Developments 

Reorganization of CDA's com- 
munications operations was one of 
several prime developments last 
week, among them: 

# Announcement of a Civil De- 
fense Mutual Aid Agreement be- 
tween the United States and Can- 
ada, providing for full exchange 
of information on communications 
and other services. 

# Senate confirmation of the 
nomination of James J. Wadsworth 
as deputy administrator of CDA. 
He previously headed the Office of 
Civil Defense before Congress en- 
acted legislation setting up CDA. 

Millard F. Caldwell Jr., CDA 
administrator who announced the 
pact, said that authorities of both 
countries "expect to coordinate 
their planning as if no border ex- 
isted between the U. S. and Can- 
ada." The agreement also provides 
for communication between the 
two agencies on technical civil de- 
fense matters. A Joint U. S. -Cana- 

dian Civil Defense Committee also 
was set up by the agreement, 
which was reached Feb. 21 at a 
meeting in Ottawa. Conceivably 
the two countries will coordinate 
planning on radio silence and other 

Specifically the two countries 
will exchange data on (1) research, 
development, standardization and 
availability of requirements for 
equipment, supplies and facilities; 
(2) training schools, courses and 
publications; (3) public informa- 
tion and education; (4) federal, 
state and local legislation, regula- 
tions and working agreements. 

Col. Talbot has enjoyed a varied 
communications background. Prior 
to World War II he developed mo- 
bile equipment for the Army and 
was assistant signal officer in 
charge of wire communications for 
the 8th Corps Area. Subsequently 
he aided in the development and 
installation of radar and communi- 
cations for air defense and air raid 
warning systems for the U. S. and 
its possessions. 

In 1946 he retired from the Army 
and was recalled in 1949 to help 
develop a ground observer corps 
and air raid warning system for 

the Air Force. He has been em- 
ployed by the Chesapeake & Poto- 
mac Telephone Co. in Washington. 

Mr. Burton, Col. Talbot's prede- 
cessor, has supervised communica- 
tions planning since he first went 
to the old Office of Civil Defense 
from the State Dept. In that ca- 
pacity he has been working actively 
with FCC and military authorities 
on the emergency broadcast plan, 
in which the Civil Defense Admin- 
istration has a definite stake. 

Prior to his civil defense stint, 
Mr. Burton was associated with 
the State Dept., acting as U. S. 
delegate to international frequency 
conferences. During World War 
II he served with the Office of Civil 
Defense, and was instrumental in 
preparing technical booklets for 
community distribution. He has 
been marshalling data for the new 
manual, which will be issued once 
agreement is reached by FCC, 
CDA and the Defense Dept. on 
rules covering the amateur fre- 

Guy A. Moffett 

GUY A. MOFFETT, 50, assistant 
manager of the General Electric 
Co. control division, died March 27 
in Schenectady, N. Y. Mr. Moffett 
had been a GE employe for 27 
years. Native of Wainsville, W. 
Va., he was a graduate of the U. 
of W. Va. Surviving are his widow, 
Estelle; a daughter, Susan; a son, 
Guy, two sisters and his father. 



Wisconsin cows do not smoke, but they earn a half-billion 
dollars' worth of milk checks every year. Milk is Wisconsin's 
biggest industry, and both the farmers and their city cousins get 
a share in all this moo-la. To reach the richest part of America's 
Dairyland, you need WKOW's big half-millivolt area, where 
874,000 people spent 875 million dollars in 1949. 



No station in Wisconsin gives you greater 
coverage than WKOW, blanketing the 
capital and 13 prosperous counties, and 
attracting daily "write-in" listeners all 
over the state. That's why WKOW-CBS is 
Wisconsin's biggest advertising buy. 



1 07O K. C. 

Represented by 



April 2, 1951 • Page 77 


( Continued from page 4-8 ) 

knowledge which could be of value 
to them in contract negotiations. 

So, in 1933, Mr. Woolley was 
moved from his night job into a 
full daytime position in the station 
relations department, and it was 
then he decided to make radio his 

The law degree still seemed at- 
tractive, however, and in spite of a 
scholarship offer from Columbia, he 
switched to New York U. night 
school, graduating in 1935 with the 
degree of Juris Doctor, having com- 
pleted some post-graduate courses 
in the extra year necessary to com- 
ply with the residence require- 

NBC offered him a post in the 
network's law department, but the 
station relations work proved more 
attractive. He remained in that 
department until the fall of 1935 
when he went to Detroit as general 
manager of WWJ, the Detroit 
Neivs station. 

After 14 months in Detroit, NBC 
asked him to come back to New 
York as manager of the service 
division in the station relations de- 
partment. In 1943, he was named 
assistant to Bill Hedges, vice pres- 
ident in charge of stations. When 
Mr. Hedges was put in charge of 
NBC's planning and development, 
he became director of the NBC sta- 

tion relations and traffic depart- 

During the years that Mr. Wool- 
ley worked with station relations, 
NBC grew from about 70 stations 
affiliated with the old Red and Blue 
two-network system to 170 affiliat- 
ed under a single network. When 
TV began to demand strong and 
immediate attention in 1948, and 
NBC realized it must work fast to 
form a new network on a good legal 
foundation, NBC called on Easton 
Woolley to help in the big job of 
setting up NBC-TV. 

After 18 months of nursing, the 
TV network was well established 
and it became evident that the 
growth of the new medium required 
a separate set-up for NBC-TV. 
Radio and television activities were 
then separated for all departments. 
Mr. Woolley remained in charge of 
radio station relations. 

While at NBC, Mr. Woolley 
played an important role in estab- 
lishing the regional "war-clinic" 
meetings between station execu- 
tives and network officials. These 
conferences were held yearly from 
1942 to 1946, being replaced by the 
annual NBC affiliates convention 
inaugurated in 1947. 

Mr. Woolley was largely respon- 
sible for inaugurating and handling 
the regional "workshop" meetings 
held between NBC department 
heads and station staff members at 
the actual operating level. 

While he was helping NBC build 

Advertising to Advertisers 

Why Advertise in 

TTOW can you answer advertis- 
ers who cut their radio 
budgets because the product is 

Many of your advertisers may to- 
day face problems of a sellers' mar- 
ket that can induce them to cut 
their schedules. But — there are 
sound and urgent reasons 
why advertising must be 
maintained, even increased, 
in times like these. 
That's why Printers' Ink 
published a special editor- 
ial task force report some 
months ago, Advertising Guide to a 
Sellers' Market, that spelled out 
the why and how of advertising in 
today's economy. Here is some of 
the ground it covered: 
30 essential jobs for advertising 
when the product is oversold . . . 
How advertising is a tax deduction 
in a war period . . . 
Case histories of effective adver- 
tising in previous sellers' mar- 

a Sellers' Market? 

kets . . . 

Analysis of the specific problems 
of advertising, management, sales 
and agency executives in over- 
sold fields . . . 

And its impact has been terrific 
(literally) ! The issue sold out 
in 72 hours. Since then more than 
10,000 reprints of this re- 
port have been purchased 
b y leading advertisers, 
agencies and media — and 
the orders are still snow- 
balling in. 

Advertiser's Guide to a 
Sellers' Market is one more ex- 
ample of why Printers' Ink gets top 
attention from the top executives 
who buy advertising — why it stands 
alone as the magazine of marketing 
for advertisers, and for advertising 
to advertisers. 

(Incidentally, copies of the Adver- 
tiser's Guide to a Sellers' Market 
are still available at 25c 1 each. 



Winters' Ink 

205 East 42nd Street, Mew York 17, N. Y. j 
Chicago • Pasadena • Atlanta » Boston • London i 


WFAA To Sponsor 

WFAA Dallas will sponsor a 16- 
day farm and sight-seeing tour 
starting May 9 that will take a 
party of Texans and Oklahomans 
through eight southern states and 
to Havana, Cuba. 

Murray Cox, WFAA farm direc- 
tor, will serve as tour leader. A 
special train leaving Dallas will 
have 12 Pullmans, two diners and 
a club car. The Texas state com- 
missioner of agriculture will be 

Study of southern agriculture 
and industry, Mr. Cox said, is the 
aim of the trip. Cost to those tak- 
ing the WFAA tour will be around 

its TV network, the NBC affiliate 
in his old home town, KDYL Salt 
Lake City, was launching its own 
TV station, pioneering the new 
medium in the Intermountain ter- 

S. S. Fox, president of KDYL- 
AM-FM-TV, invited Mr. Woolley 
to return to his boyhood home to 
carry out administration of the 
corporation's properties. In the fall 
of 1950, he left New York and be- 
came executive vice president of 
Intermountain Broadcasting & Tel- 
evision Corp., licensee of the KDYL 
stations. Soon after, he became a 
stockholder in the corporation and 
a member of its board of directors. 

When the word got around 
among the affiliates at their annual 
meeting in White Sulphur Springs 
that Mr. Woolley was returning 
to Salt Lake City, the officials pre- 
sented him with a beautiful French 
antique silver tray, appropriately 
inscribed, and a new automobile 
as a mark of their appreciation for 
his services to them and the net- 
work for nearly 20 years. 

Marries in 1941 

In the swirl of business activity, 
Mr. Woolley found time to marry 
Christine Hamilton Poler of Me- 
dina, N. Y., in 1941, a not-So-in- 
significant feat when one considers 
that he traveled more than 350,000 
miles during that busy decade. 

Born in Los Angeles on Jan. 8, 
1904, Mr. Woolley still considers 
Salt Lake City his home since his 
family moved there a few months 
after young Easton was born. 

Recreation has been a necessity 
too, and Mr. Woolley tried to ac- 
complish as much tennis as he 
could in the early '40's, in between 
thousands of miles of traveling 
and continuous negotiations for 
the growing network. He says he 
played a pretty good game of ten- 
nis, which gave way to a "lousy 
game of golf." To make up for 
golf, he added color photography 
to his hobbies and now owns several 
thousand 35mm slides. 

He is a member of Sigma Chi. 
His national business fraternity is 
Alpha Kappa Psi and he also be- 
longs to Sigma Kappa Phi, national 
honorary fraternity in romance 
languages. He is a member of the 
bar of the State of New York. 


Shield Designed For Ads 

dent, Burton Browne Adv., Chicago, 
has designed a conservation shield 
for voluntary in- 
sertion in ads. 
tHl l AVr»T The shield is to 

serve as a re- 
minder for the 
public to conserve 
critical materials. 
Dr. Browne is 
making the emblem available to 
all advertisers interested. A num- 
ber of advertisers reportedly now 
are using it, including four Burton 
Browne clients. They are, The 
Simpson Electric Co., Littlefuse 
Inc., Regency Booster and Jensen 
Mfg. Co. 


Hollywood Offices Needed 

COMPLETE remodeling of CBS 
Columbia Square premises in 
Hollywood, to provide office space 
for expanding television and radio 
operations there, was announced 
Thursday by Austin Joscelyn, di- 
rector of CBS Hollywood opera- 

The premises now are occu- 
pied by Brittingham's Restaurant 
and Sidney's Ltd., haberdashery. 
Leases on the two properties ex- 
pire next month and will not be , 
renewed. Remodeling construction 
is scheduled to begin June 1 and 
be completed sometime near mid- 
summer, Mr. Joscelyn said. 

'Code of Ethics 7 

PROPOSALS to set up an inde- 
pendent commission to study and 
recommend a "code of morality and 
ethics" as a guidepost in the con- 
duct of "appointed and elected" 
government officials have been en- 
tered in Congress. Two bills to 
set up such a group were intro- 
duced in the House. They are HR 
3433, dropped in the hopper by 
Rep. Thruston B. Morton (R-Ky.), 
and HR 3341, sponsored by Rep. 
Kenneth B. Keating (R-N. Y.). 
The commission would be bi-par- 
tisan. The move was an outgrowth 
of Senate probing into the conduct 
of the Reconstruction Finance 
Corp. Sen. J. William Fulbright 
(D-Ark.), who has headed the RFC 
probe, introduced a similar resolu- 
tion (S. Con. Res. 21), in the 

The LITTLE Station -with : 

^ fclGWALlOPi; 

— — . • 


Page 78 • April 2, 1951 

BROADCASTING • Telecasting 

RCA-5671's — the high-power triodes with thoriated-tungsten filaments. 

For unusual economy and long life . . . use 
RCA thoriated-tungsten filament tubes 

HPhe remarkable performance of RCA-5671's at WGAR 
■*- illustrates the reliability of RCA thoriated-tungsten fila- 
ment construction in power tubes for broadcast and industrial 

In addition to providing long life and dependability, the 
RCA thoriated-tungsten filament in the 5671 consumes 
60 per cent less power than a conventional pure-tungsten 
filament . . . making possible savings of $1300 or more a 
year in filament power alone in a typical 50-kw AM trans- 

The RCA- 5671 now employs an improved, lighter- weight 
radiator that reduces the weight of the tube by about 100 

*AS OF JAN. 1, 1951 

pounds. The new radiator fits the same air jacket as used 
for the former radiator. 

RCA-developed thoriated-tungsten filaments are also used 
in types 5762, 5770, 5771, 5786, and 5831 for broadcast 
and industrial services, resulting in dependable performance 
and substantial savings in filament power. 

To get all the performance and life you pay for . . . buy 
RCA tubes. They're available from your local RCA Tube 
Distributor or direct from RCA. For technical information 
on any of these types, write RCA, Commercial Engineering, 
Section 37DP, Harrison, New Jersey. 




BROADCASTING • Telecasting 


April 2, 1951 • Page 79 


Spring Brings Innovations 

SPRING is here, bringing with it some innovations in per-inquiry use 
of radio by purveyors of tonics and baby chicks, according to station 
complaints. A few efforts by business houses to obtain radio time on a 
free basis have helped enliven the radio scene. 

An interesting reaction to a * 

medicinal proposition came out of 
KSEK Pittsburg, Kan. Warren 
Stout, KSEK sales manager, re- 
ceived a letter from American Ad- 
vertising (an enterprise of An- 
thony F. Lease) , 416 Shafer Bldg., 
Seattle 1, Wash. 

The American Advertising let- 
ter started out like this : 

My client, The Formine Pharma- 
ceutical Co., Seattle, has just created 
a new, wonder-working liquid vita- 
min and mineral called "REVIVO" 
and intends to prepare a national 
merchandising campaign through the 
one medium we know will reach the 
most people for the greatest length 
of time— RADIO! 

"REVIVO", a patented Chlorophyll 
creation of Dr. Jules Marton, world- 
renowned chemist and Doctor of 
Chemistry, is not just any ordinary, 
run of the mill concoction. NO — 
"REVIVO" utilizes the very energies 
of nature — the full power of Chloro- 
phyll. Numerous, conclusive tests re- 
veal it will bring relief and supple- 
mental energy to the people as a 

You perhaps will remember the 
Readers' Digest article on Chloro- 
phyll and what it does for the human 
system. References will be made to 



same to provide confidence to the 
radio buyer. 

The letter went on in similar 
vein, offering to pay 35 cents for 
each $1 bottle of Revive 

Mr. Stout took the letter and 
paraphrased it, paragraph by 
paragraph, to present the KSEK 
side of the story. The first three 
paragraphs of his reply to Ameri- 
can Advertising follow: 

My employer, the KSEK Broadcast- 
ing Co. Inc., Pittsburg, has developed 
a new, wonder-working radio station 
called "KSEK" and intends to keep 
this station on an equal basis to the 
most advertisers for the longest 
length of time. 

"KSEK", a licensed radio station, 
managed by Thad M. Sandstrom, is 
not just any ordinary, run-of-the-mill 
station. NO — "KSEK" utilizes the 
very desires of the listening public 
. . . the full power of the best in pro- 
gramming. Numerous, actual tests 
reveal that it will bring greater sales 
to advertisers as a whole. 

You will perhaps remember the 
Broadcasting • Telecasting article 
on "P.I." deals and their effect on the 
radio system. Reference is made to 
same to provide you with confidence 
in "KSEK". 

Thus far Mr. Stout has not in- 
dicated the Seattle firm has replied 
to his unique response to a P. I. 

The chick business enters its 
peak period with an offer from 
Jane Cox Oliver, owner and man- 
ager of Cox Adv., Columbia, S. C, 
to pay $1.20 on each order for 100 
chicks selling- at $3.95 or the equi- 
valent on any adjusted selling 
price. Client is Black's Poultry 

Hayes Offer 

S. W. Hayes Hatcheries, Bloom- 
ington, 111., takes a different ap- 
proach to the P. I. type of offer. 
Mr. Hayes describes the offer as 
follows : 

Any of our leading breeds such as 
Barred and White Rocks, New Hamp- 
shire Reds, White Wyandottes and 
White Leghorns, we could offer at 
$7.90 per 100 customer to pay post- 
age. These are first class chicks, 
fresh from the incubator and as 
hatched. They would not be sexed 
and filled with cockerel chicks as has 
been done in some cases. We could 
offer you V 2 <t per chick or 100 chicks 
for a half dollar (not per order). 

WGBA Columbus, Ga., has just 
received what it describes as an 
"outlandish proposition," accord- 
ing to Walter M. Windsor, general 
manager. Mr. Windsor said a 
representative for Durkee Famous 
Foods called on the station, propos- 
ing to buy eight spot announce- 
ments a day, five days a week, or a 
total of 40 spots a week. Four 
spots a day would promote mar- 
garine and four salad products. 
The advertiser would supply trans- 

criptions, with each spot offering 
"a card deal to the first five listen- 
ers phoning the station, each of 
whom will be mailed a card en- 
titling them to a free sample of 
the product advertised. The sta- 
tion is to handle this receiving of 
phone calls and mailing of cards, 
including postage." 

Then Mr. Windsor describes the 
plan of payment in this way: "The 
station is not to get the national 
rate for these spots. Nor is it to 
get the local rate. Here, honestly, 
is the proposition. The station is 
to get 2% on margarine and 5% 
on salad products of the amount of 
merchandise purchased each month 
by the local wholesaler." 

Rat-Rid Co., Dallas, through 
John F. Harrison, Dallas, dis- 
tributor for the company, offers to 
pay 50 cents net on each dollar 
order for the product. A spot 
announcement submits dramatic 
claims for the company's rodent 

Stations have received letters 
from Keegans School of Broad- 


Agency Executives Meet 

A SEMINAR for advertising agen- 
cy executives on "Successful Ad- 
vertising Agency Management," 
held by New York U.'s general 
education division, will begin to- 
morrow (Tuesday). In all, there 
will be six weekly dinner sessions 
meeting at the Faculty Club, 22 
Washington Square North. 

Speaker tomorrow will be A. W. 
Lewin, president, Lewin, Williams 
& Saylor Inc. Subsequent speakers 
listed include Frederic R. Gamble, 
president, A AAA; David Miller, 
vice president and general counsel, 
Young & Rubicam Inc.; Wallace 
H. Wulfeck, vice president, Wil- 
liam Esty Co. Inc.; J. Lewis Ames, 
vice president and secretary, Ruth- 
rauff & Ryan Inc.; T. Hart Ander- 
son Jr., board chairman, Anderson 
& Cairns Inc., and Ira W. Rubel, 
Rubel & Fields. 

casting, Memphis, submitting an- 
nouncements that solicit students. 
The school points to the shortage 
of radio personnel and then pro- 
poses stations run the spot free of 

Also in the publicity field is a 
"news" item describing in glowing 
terms the desirability of serving 
Taste O'Sea breaded fish fillets. 
"All signs point to this product as 
important news for your public," 
says Arnold Z. Rosoff of Arnold & 
Co., Adv., Boston, in a letter sub- 
mitting the news release. The 
letter offers to provide sample 
fillets to the staff. 


KIRX Announces Reduction 

A GENERAL reduction in pro- 
gram rates to national and re- 
gional advertisers, effective May 1, 
has been announced by KIRX 
Kirksville, Mo. Sam A. Burk, gen- 
eral manager, emphasized that the 
"reduction in rates has nothing to 
do with the ANA attempt at low- 
ering rates in TV cities." 

Mr. Burk explained that "with 
the agencies doing the servicing of 
the accounts, any increase in rates 
to national advertisers is not justi- 
fied. Consequently, we are lower- 
ing our national rates to the same 
as to our present local advertis- 

Mich. Council, AAAA 

president of Campbell-Ewald, De- 
troit, has been chosen chairman of 
the Michigan Council of American 
Assn. of Advertising Agencies. 
Other incoming officers of the coun- 
cil will be Carl Georgi Jr., vice 
president of D. P. Brother & Co. 
Inc., as vice chairman, and Elliott 
E. Potter, Young & Rubicam vice 
president, as secretary-treasurer. 
The three officers will serve on the 
board of governors. Other gover- 
nors for the coming year will be 
George Richardson, J. Walter 
Thompson, vice president, and 
Blount Slade, vice president of 
Brooke, Smith, French & Dorrance. 
The Michigan Council represents 
nearly 25 agencies in the state. 

"You don't have to go to Florida to find a dog-gone good 
bet. Elliott-Haynes' area study shows I'm TOP DOG in 
the Vancouver area" 


113 W. 57th ST., NEW YORK 19, N. Y. 

.Xilmvi Calibre Programs at Cecal Station Cost 

Page 80 • April 2, 1951 

BROADCASTING • Telecasting 

programs proino ti on premjums X 


KLRA Little Rock, Ark., presented 
test spot announcement for local 
[Purina store. Spot preceded Eddy 
\Amcld show at 9:30 p.m. with 
I ptore offering 25 chicks to first 100 
people coming into store after 7:30 
next morning. Immediately follow- 
ing the spot, calls began pouring 
into the manager of store. They 
ikept coming until almost midnight. 
The next morning, before the store 
(opened, the local police were called 
but to maintain order and break up 
a traffic jam. A crowd of over 600 
people had formed outside the 
store to get their chickens. 

KIDO Boise, Ida., March 18 for- 
nally dedicated its new 5 kw RCA 
transmitter, with hour long local 
program. Show, held at Boise Jun- 
ior College auditorium with 550 
people attending, featured music, 
ncluding soloist, 15-piece orches- 
tra and 36-voice chorus. Speeches 
vvere delivered by local citizens, in- 
cluding the governor. 


WHAM-TV Rochester, N. Y., pre- 
senting series featuring reports 
from representatives in Washing- 
:on via film. Rep. Kenneth Keating 
(R-N.Y.) and Rep. Harold C. Os- 
:erstag (R-N.Y.) were the first to 
appear. Station reports that other 
outlets have requested use of film. 


WBNS-TV Columbus, Farmtime 
With Bill Zipf, sponsored by Co- 
■ umbus Steel Structure Co., David 
Javies Inc. (meat packers), and 
Dhio Tractor and Implement Co. 
(Ford tractor distributor) Sun. 
2:45-3 p.m., featuring Bill Zipf, 
arm editor of Columbus Dispatch. 
5how features weekly farm news 
mndup including livestock re- 
new, weather reports, general farm 
Tews and calendar of rural events 
'or coming week. Mr. Zipf also 
)resents outstanding farm person- 


^CMO-FM Kansas City, Mo., send- 
ing brochure to local and national 
•rade headed "Transit Radio an- 
;wers the call to colors." Piece in 
•ed, white and blue. Inside tells 
iow transit radio will be used in 
:ase of bombing and has pictures 
>f buses equipped for emergency. 


KCHI Chillicothe, Mo., to increase 
listeners on afternoon music show 
feature, "Mystery Tune," offering 
free tickets to local theatre which 
is one of show's sponsors. So many 
calls reportedly came in that tele- 
phone company suggested station 
get additional phones to handle 
calls because local switchboard was 
jammed. Company said board was 
so completely tied up that only one 
out of every 10 calls ever reached 

* * * 


KWK St. Louis went into 
action just before Easter to 
help the post office dispose of 
5,000 baby chicks which had 
arrived, were unclaimed and 
had to be disposed of in few 
hours. Within 15 minutes 
after first announcement, all 
chicks reportedly were sold, 
on their way to happy Easter 

* * * 

ENTIRE proceedings of Philadel- 
phia Bulletin Forum are to be re- 
corded by Voice of America for 
condensation into documentary 
programs to be beamed throughout 
world in 24 languages. Three hours 
will be nationwide broadcasts over 
CBS and MBS, while 20 more 
hours will be heard over various 
Philadelphia stations. Five hours 
of TV coverage also will be pro- 


WOL Washington, Punch and 
Judy, 5:05-5:30 p.m., Mon.-Fri., 
has added feature for young listen- 
ers by forming "Punch and Judy 
Birthday Club." Uncle John, show 
emcee, sends membership card with 
childs name on it, and from time- 
to-time will send comic strips and 
popular childrens books. Station 
reports it has already received 
over 500 requests. 


KYW Philadelphia sending time- 
buyers and advertisers promotion 
sheets giving data on coverage by 
station. Map on coverage is ac- 
companied by memo explaining the 
map and figures. Other promotion 
is small sheet, also with memo 
attached. Memo is in simulated 
handwriting telling of results sta- 
tion gives with shows. Sheet has 
part of letter from satisfied lis- 
tener who bought product adver- 
tised on Musical Clock show. Memo 
invites advertisers to get in touch 
with station. 


WTMJ-TV Milwaukee, From The 
Governor's Office, alternate Sat., 
5:30 p.m., featuring Gov. Walter 
J. Kohler Jr. who appears with 
legislators and discusses current 
state issues. Show is handled by 
remote crew from Madison. The 
Milwaukee Journal, March 19, car- 
ried an editorial on program prais- 
ing station for its work in present- 
ing show. 


KEYL (TV) San Antonio, Tex., 
brought opening of H. E. Butt 
Grocery Co.'s new supermarket to 
thousands of viewers last month. 
Store is one of largest in South- 
west and features drug depart- 
ment, fountain service, cosmetics, 
appliances, nursery, bakery and 
fancy foods, in addition to standard 
grocery items. 


WAVZ New Haven, Conn., has 
made up book telling story of its 
service to New Haven area. Sta- 
tion is one of first in country to be 
"run like a newspaper" and has 
been favorably commented on by 
Columnist John Crosby, New York 
Herald Tribune, Pathfinder maga- 
zine, Changing Times and others. 


AWARDS to winners of the Met- 
ropolitan Opera Auditions of the 
Air, over ABC, Thurs., 10-10:30 
p.m., were presented on last Thurs- 
day's broadcast by Mark Woods, 
vice chairman of ABC board. 
Maria Leone, 22, Detroit soprano, 
received first-place scholarship of 
$2,000 under Metropolitan Opera 
Assn. supervision, while Paul 
Knowles, Cleveland tenor, and Fred 
Thomas, Norristown, Pa., baritone, 
who tied for second place, received 
$1,000 scholarships. Out of 700 ap- 
plicants for auditions, 32 were 
heard on ABC broadcasts and 11 
were called for stage auditions. 
Six subsequently were selected for 
semi-final broadcasts, from which 
the three winners were chosen. 

Further ideas or samples of the 
promotion items mentioned on this 
page are available by writing to 
the individual companies. 


WSB-TV Atlanta reports that 
youngsters have latched onto a 
new "rack-racket" by swiping Can- 
ada Dry Ginger Ale point-of-sale 
display cards from bottle racks in 
stores. Cards feature picture of 
Canada Dry-sponsored "Mr. Don 
and Woody Willow," ventriloquist- 
puppet team seen daily on WSB-TV 
4:30-5:30 p.m. 


CKNW New Westminster, B. C, 
boasts an intrepid disc jockey, 
Jack Cullen, who took up a radio 
columnist's challenge to do his Owl 
Prowl program from Grouse Moun- 
tain's moving ski lift. Future plans 
include broadcast from bottom of 
False Creek in diving suit — if chal- 
lenging Columnist Dick Diespecker 
of The Vancouver Daily Province 
will accompany him. 


WKRC-AM-FM-TV Cincinnati has 
been congratulated by city safety 
officials on new series of one- 
minute spots featuring short inter- 
views with school safety patrol 
boys who ask motorists to be care- 
ful when driving in school zones. 


WQUA Moline, 111., using double 
page advertising in local news- 
paper. Ad features shows pre- 
sented on CBS and carried by sta- 
tion as Quad Cities CBS outlet. 
Station to plug its CBS affilia- 
tion has used billboards, window 
posters, direct mail and heavy 
schedule of spot announcements. 

SIGHT SAVERS imprinted 



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An Ideal Advertising Medium 

Window-back Sight Savers associate 
your message with convenience and 
efficiency. Useful, unique and popular 
(millions fold yearly), these Dow 
Corning silicone-treated eye glass tis- 
sues have a high quality appeal for 
everyone wearing glasses — and that's 
over 70% of all your clients, prospects 
and customers! Cost is surprisingly 
low. Distribution is easy; no special 
packaging required. Write today! 

I i 


■ Dept. AL, Midland, Mich. 

■ Please send free samples and full informa- i 
I tion about "window-back" Sight Savers, j 

I Name | 

| Company | 

I Address I 

j City State [ 

immediate revenue. frroclucecf 
ith regional ^romotidfi 


years of 
service to the 
broadcasting industry 

experienced sales 
personnel will sell community 
programs throughout 
your coverage area 





PAUL W. McCOLLISTER, General Manager 

5ROADCASTING • Telecasting 

April 2, 1951 • Page 81 


Radio and Television Star 

of Show Business 


... a ribbon-pressure microphone that 
is so slim ... so skillfully styled ... so 
unobtrusive . . . you must look twice to 
see it. 

Despite its slim construction, the 
starmaker meets the exacting quality 
standards of other RCA professional 
Broadcast microphones. Pick-up is non- 
directional. Frequency response is sub- 
stantially uniform, 50 to 15,000 cps. It 
is free from wind rumble and air blast 
. . . and virtually impervious to me- 
chanical shock. 

The starmaker fits any standard 
microphone stand . . . can be used in 
place of any RCA microphone. No 
extra attachments needed. 

For delivery information call your 
RCA Broadcast Sales Engineer, or write : 
Department PA- 19, RCA Engineering 
Products, Camden, N. J. (In Canada 
write: RCA Victor Limited, Montreal.) 


ROY MORRIS, station manager 
WJIG Tullahoma, Tenn., ap- 
pointed program director WAGC 

ROLLO HUNTER, assistant to pro- 
gram director ABC Western Div. and 
program manager KECA Los Angeles, 
named Western Div. production man- 
ager, succeeding DRESSER DAHL- 
STEAD, promoted to program director 
of Western Div. [Broadcasting • 
Telecasting, March 19]. HARRY 
WALSTRUM, radio operations man- 
ager KECA, appointed station pro- 
gram manager. CLIFF ANDERSON, 
Western Div. business manager, pro- 
gram department, named assistant to 
Mr. Dahlstead. JACK MEYERS, pro- 
gram operations manager, named net- 
work assistant production manager. 

JOHN R. HURLEY, public relations 
staff Don Lee Net- 
work, Hollywood, 
appointed program 
manager of net- 
work succeeding 
resigned. He has 
been with the net- 
work since 1948, 
when he became 
assistant to vice 
president in charge 
of station rela- 
tions, later trans- 
ferring for short 

time to sales service staff, and sub- 
sequently to public relations. 

NED SHERIDAN, news director 
WPAY Portsmouth, Ohio, appointed 
program director. He replaces FLOYD 
M. JACKSON, resigned to accept 
position with Detroit Steel Corp. 


appointed executive producers for CBS 
television programs originating in New 
president in charge of network pro- 
grams, announced last week. Mr. 
Lewis will be responsible for all 
comedy, variety and participation pro- 
grams, and Mr. Davis for all dramatic 

Mr. Lewis 

Mr. Davis 

productions. Mr. Lewis was co-pro- 
ducer with Ed Sullivan of Toast of 
the Town and producer of Frank 
Sinatra and Steve Allen shows. Mr. 
Davis has produced The Play's the 
Thing and Prudential Family Play- 

program director WOCB West Yar- 
mouth, Cape Cod, Mass. 

JOHN A. PALUMBO, supply clerk 
CBS Hollywood, named to newly- 
created post of purchasing agent for 
network. He continues supervision 
of supply department. RICHARD 
JOLLIFFE, CBS script department, 
replaces him in former capacity. 

ED CAPRAL, program director and 
announcer WATL Atlanta, Ga., now 
serving in Army. He is stationed at 
Fort Jackson, S. C. 

DON BRINKLEY, assistant program 
director and chief continuity writer 
WBBM Chicago, resigns to work as 
TV writer in Hollywood. 


Mr. Hickox 

RICHARD T. HICKOX, chief an- 
nouncer WLAW 
Lawrence, Mass., 
appointed acting 
program director. 
announcer, named 
acting chief an- 

nouncer WHWL 
Wilkes-Barre, Pa., 
to WBUD Morris- 
ville, Pa., replacing 
BOB KENT, who 
is now assistant producer Voice of 
America, N. Y. AL MARTIN, gra- 
duate Lehigh U., to announcing staff. 
BOB ABERNETHY, graduate Prince- 
ton, to announcing staff. PAT 
WILKES to handle women's show on 

LOIS Van DEMARK, continuity editor 
KCOM Sioux City, Iowa, to WLWD 
(TV) Dayton, in same capacity. 

TOM RUSSELL, announcer WEEI 
Boston, to WTOP Washington in 
same capacity. 

SAMMY ANDERSON, production-as- 
sistant and announcer WICU-TV 
Erie, Pa., appointed traffic manager. 

ANDY McCAFFREY, associated in 
past with Shuberts and Eastern Air 
Lines, to ABC publicity staff. 

CHARLES STROTHER, continuity di- 
rector WCPO-TV Cincinnati, ap- 
pointed producer-director. 
RAY MOORE appointed to announcing 
staff WSB Atlanta, replacing BILL 
HALE, now with WSB-TV. Mr. Hale 
replaces GEORGE BRYANT, resigned. 
JOHN WOODS to WTAG Worcester, 
as morning disc jockey, replacing 
JOHN WRISLEY, who is now with 
WFGM Fitchburg, Mass., in same 

ROBERT V. BROWN, program di- 
rector, and JOHN GAUNT, senior 
producer-director KNBH (TV) Holly- 
wood, to NBC-TV of which KNBH is 
affiliate. Mr. Brown will supervise 
production of NBC-U. S. Navy docu- 
mentary film series now being planned 
and is now conferring with network 
and Navy officials in N. Y. and Wash- 
ington. Mr. Gaunt, after three months' 
leave of absence, will go to N. Y. for 
eight weeks to prepare for fall pro- 
gramming to originate in Hollywood. 
During his leave of absence Mr. Gaunt 
will complete direction of 65 KNBH 
Cyclone Malone films at Consolidated 
Films Inc., Hollywood. 
WTLLIAM SLATTER appointed pro- 
gram director WNAT Natchez, Miss. 
Mrs. B. C. BARKSDALE appointed 
office manager, replacing Mrs. M. 

phia, to WTEL same ctiy, as disc 
jockey replacing BILL GEHLERT. 
PHIL PATTON named executive prod- 
ucer Super Circus, on ABC-TV from 
Chicago. Was executive producer for 
TV at network's Central Division. 
FRAN HAMEL appointed program di- 
rector WREB Holyoke, Mass., suc- 
ceeding JOHN DeMARCO, called into 
Army. GERRY LOUGHMAN, staff 
announcer, called into Air Force. SY 
LEVY, disc jockey, appointed musical 
director. LARRY THERRIEN to 
WREB staff. 

WILLIAM ELLWELL, manager of pro- 
gram operations 
WCBS New York, 
appointed produc- 
tion director WDSU 
New Orleans. He 
will be in charge of 
all radio production 
for station and will 

r$ ' ' 3e res P ons ible for 
AruHrB creation of new 

production tech- 
niques in station's 
Mr. Ellwell programming. 
LYMAN CLARDY, staff director 
WCBS, appointed manager of opera- 
tions succeeding Mr. Elwell. Mr. 
Clardy, will be replaced by REX COS- 
TON, assistant supervisor in CBS 
network operations. Mrs. WILLIAM 
ELLWELL, WCBS sales service man- 
ager, will be replaced by MICHAEL 

geles as staff announcer. 

ETHEL GREY, women's director 
WMTW Portland, to WSBA New York. 

PEGGY MILTON to traffic department 
WMAZ Macon, Ga., replacing JANE 
McPHERSON, resigned. 

Meuri • • • 

BILL WELSH, radio and TV sports- 
caster, signed by KTTV (TV) Los 
Angeles, to year's exclusive contract 
for sports and special events in addi- 
tion to other assignments. Duties 
will include announcing wrestling 
matches from Hollywood Legion Sta- 
dium starting today (Monday); Holly- 
wood Stars baseball games starting 
April 4, and as m.c. of several pro- 

EDWARD P. MORGAN, veteran for- 
eign correspondent and reporter, to 
CBS news staff, N. Y. 

FRED SHEEHAN, news and special 
features department WENR Chicago, 
to news staff ABC New York. 

CARL RANDALL, news staff KCBS 
San Francisco, to CBS Hollywood 
news department. He replaces PAT- 
RICK O'REILLY, resigned. 

GUS MANCUSO, former National 
League catcher, signed by KATL 
Houston to broadcast baseball games 
of Houston Buffaloes. 

TOM CARSON, announcer WJW 
Cleveland, appointed sports director, 
succeeding JIM GRANER, who has 
been recalled to active duty with 

WILLIAM TROPEY named news di- 
rector WOCB West Yarmouth, Cape 
Cod, Mass. 





S 10. or S2. to- 
Order CO J). Today While Supply La*tt 

Charles Michelson, Inc. 

23 WEST 47th ST., N. Y. 1 9 PL 7-0695 

Page 82 

April 2, 1951 

BROADCASTING • Telecasting 

U. School of Journalism, looks over 
one of the 9x12 pages produced every 
3 1/3 minutes by the facsimile re- 
ceiver at the university [Broadcasting 
• Telecasting, March 26]. The Fax- 
imile machine is a General Electric 


WCAU-TV, KWIN Affected 

i DECISIONS involving WCAU Inc., 
licensee of W C A U-AM-FM-TV 
Philadelphia, and Rogue Valley 
Broadcasting Co. Inc., licensee of 
KWIN Ashland, Ore., were handed 
down by the National Labor Rela- 
tions Board late last week. 

On the basis of petitions filed by 
the American Federation of Radio 
Artists (AFL), the board ordered 
separate elections to determine the 
bargaining representative for two 
I units at WCAU-TV — one compris- 
ing directors and employes in the 
film, script and production depart- 
1 ments, the other composed of an- 
nouncers and special artists. The 

• i station contends certain employes 
: should be excluded on the ground 
their duties are supervisory or are 
centered primarily in radio rather 
than television. 

Under the NLRB decision, prod- 
ucers, directors and heads of art, 
film, photographic and production 
facilities would be excluded from 

; the first group, while assistant di- 
rectors and employes of those de- 
partments are designated parts of 
the unit. All staff and special 
program announcers, as well as 
special artists (actors, singers, etc.) 
who appear before WCAU-TV 
cameras, save two director - an- 
• nouncers and a program-director 
announcer, were placed within the 

' ', second group. 

In the case of KWIN, the board 
adopted the preliminary findings of 
Trial Examiner Frederic B. Parkes 
II and ordered the licensee to 
:"'cease and desist from discourag- 
ing membership" in IBEW Local 

. 49. KWIN was requested to re- 

" j instate Ralph Click, described as 

r chief engineer, and offer him re- 
muneration for any loss of pay. 

: ,KWIN had claimed that Mr. Click 

l" ' was a supervisor and that his dis- 
charge had not violated the Na- 

.;, tional Labor Relations Act. Mr. 

C( I Click was dismissed Sept. 2, 1949. 

. Union's complaint was filed June 6, 

- 1950. 

1909 #eorge JW* Purbacf) f r. 1951 

FUNERAL services for George 
M. Burbach Jr., 41, widely known 
radio and TV executive, were held 
last Wednesday at the Lupton Fu- 
neral Parlor, St. Louis. 

Mr. Burbach died suddenly on 
March 24 at the home of his wife's 
family in West 
Hartford. Death 
was attributed to 
coronary throm- 

Mr. Burbach 
was the only son 
of George M. Bur- 
bach, general 
manager of KSD- 
AM-TV St. Louis 
and the St. Louis 

He had been assistant to the vice 
president in charge of radio and 
television, Federal Advertising 
Agency, New York, until very re- 
cently and previously had served as 
business manager of the radio de- 

Mr. Burbach 

partment at McCann - Erickson, 
New York, for three years. A mem- 
ber of the sales department of NBC 
for 10 years, he entered radio as 
a member of the staff of KSD. 

Planned Defense Work 

At the time of his death, he was 
serving as guest lecturer for the 
Television Workshop, New York, 
and Fordham U., while completing 
plans to enter radio defense work 
with the government. 

Mr. Burbach was the first editor 
of Broadcasting • Telecasting 
Yearbook, when it was inaugurat- 
ed in 1935. 

He was born in St. Louis and 
graduated from the U. of Missouri. 

Surviving are his widow, Mrs. 
Natalie Clemens Burbach, and his 
father and mother, Mr. and Mrs. 
George M. Burbach of St. Louis. 

On All Accounts 

(Continued from page 10) 

of Indiana extension division. 

After an educational but depress- 
ing period with the Dept. of Pub- 
lic Welfare in Lake County, Ind., 
she began commuting to Chicago 
and Mitchell-Faust as timebuyer 
and assistant to the vice president 
in charge of radio. 

Mrs. Poloson and her husband 
have just passed their one-year 
hurdle as co-owners of a retail 
furniture store in Chicago Heights, 
a southwestern Chicago suburb 20 
miles from their home. Although 
she has no active part in the opera- 
tion, she pointedly checks the black 
and red figure columns each week- 

Travel devotees, Mr. and Mrs. 
Poloson take off in their car about 
twice a month, choosing only the 
general direction in which they 
will drive. In this successfully 
haphazard manner, the Polosons 
have covered most of the East and 
Midwest, and this summer will 
concentrate on the West and Cali- 

Broadcasting • Telecasting 

April 2, 1951 • Page 83 

March 23 Decisions . . . 


Oral Arguments Scheduled 

Scheduled oral arguments for April 
27 in following proceedings: 

WWST Wooster, Ohio: initial decision 
released Nov. 22, 1950. 

KSET El Paso, Tex.: initial decision 
released Dec. 5, 1950. 

Revocation of license of KFTM Fort 
Morgan, Col. : initial decision released 
Jan. 24. 

KFGT Fremont, Neb.: initial decision 
released Dec. 27, 1950. 

KCLO Leavenworth, Kan.: initial de- 
cision released Jan. 29. 

Scheduled oral arguments for May 4 
in following proceedings: 

WKNX Saginaw, Mich, and WKMH 
Jackson, Mich.: initial decision released 
Jan. 16. 

KGBS Harlingen, Tex.: initial deci- 
sion released Nov. 21, 1950. 

Lakeland Bcstg. Corp. and John R. 
Tomek, Wausau, Wis.: initial decision 
released Dec. 15, 1950. 

March 26 Applications . . . 

Modification of CP 

WGAF Valdosta Bcstg. Co.— Mod. CP 
new AM station for extension of com- 
pletion date. 

WCAP Lowell, Mass. — Same. 

KACE Dallas, Tex.— Same. 

WSTK Mt. Jackson, Va.— Mod. CP 
new AM station for approval ant, and 
change trans, and main studio location 
to Fairground Road and State Highway 
42, Woodstock, Va. 

WTTV Bloomington, Ind.— Mod. CP 
new TV station for extension of com- 
pletion date. 

WDSU-FM New Orleans— Mod. CP 
new FM station to change ERP from 
156 kw to 17.5 kw etc. 

AM— 1250 kc 

Central Ohio Bcstg. Co., Near Galion, 
Ohio — CP new AM station on 1250 kc 1 
kw unl. DA-D-N AMENDED to change 
to 1250 kc 1 kw-D 500 w-N and change 

License for CP 

WWBZ Vineland, N. J. — License for 
CP to change hours operation and in- 
stall DA-N. 

WKYC Paducah, Ky.— License for CP 
for changes in FM station. 

WEVC Evansville, Ind. — License for 
CP new non-commercial FM station. 

License Renewal 
Following stations request renewal of 
license: KXRX San Jose, Calif.; WHOO 
Orlando. Fla.; WBYS Canton, 111.; 
WLDS Jacksonville, 111.; WITZ Jasper, 
Ind.; KGAR Garden City, Kan.; WGAY 
Silver Spring, Md.; WBMS Boston; 

fCC actions 



CP-construction permit ant.-antenna 

DA-directional antenna D-day 

ERP-effective radiated power N-night 

STL-studio-transmitter link aur.-aural 

synch, amp.-synchronous amplifier vis.-visual 

LS-local sunset 
mod. -modification 
trans. -transmitter 
unl.-unlimited hours 
STA-special temporary authorization CG-conditional grant 

Grants authorizing new stations, changes in facilities, and transfers 
appear at the end of this department, accompanied by a roundup of new 
station and transfer applications. 

KRMO Monett. Mo.; WKAP Allentown, 
Pa.; WBUX Doylestown, Pa.; WMAR 
Norristown, Pa.; WHIN Gallatin, Tenn.; 
WAUK Waukesha, Wis.; WPKY Prince- 
ton, Ky.; WJMR New Orleans; WSID 
Essex, Md.; WBET Brocton, Mass.; 
WPEP Taunton, Mass.; WPAG Ann 
Arbor, Mich.; WLIB New York; WATH 
Athens, Ohio; WJMJ Philadelphia, Pa.; 
WVSC Somerset, Pa.; WFGN Gaffney, 
S. O; KCUL Fort Worth, Tex.; WJMW 
Athens, Ala.; WBNL Boonville, Ind.; 
WZIP Covington, Ky.; WHAM Roches- 
ter, N. Y.; WCKY Cincinnati, Ohio 
(aux.); KBKI Alice, Tex.; WLIP 
Kenosha, Wis. 

License for CP 
WEVD New York— RETURNED ap- 
plication for license for CP to change 
vertical ant. and mount FM ant. on 

License Renewal 

RETURNED applications of following 
stations for renewal of license: KJFJ 
Webster City, Iowa; WIBR Baton 
Rouge, La.; WBUT Butler, Pa. 


WGAF Valdosta, Ga.— DISMISSED 
application for mod. CP new AM sta- 
tion to change trans, location, specify 
studio location and change type trans. 

March 27 Decisions . . . 

By Comr. Robert F. Jones 
FCC General Counsel — Granted peti- 

i«Rg. Set 8522 




Custom-Built Equipment 

1121 Vermont Ave., Wash. 5, D. C. 
Sterling 3626 



"A reliable service for over IS yean" 
For immediate service phone 
P. O. Box 7037 Kansas City, Ma. 

tion for extension of time to April 23, 
in which to file exceptions to initial 
decision released in proceeding upon 
applications for transfer of control and 
renewal of license of WSNY Schenec- 
tady, N. Y. 

WOCB West Yarmouth, Mass- 
Granted petition requesting dismissal 
of "petition for reconsideration and 
rehearing, or other appropriate relief," 
filed on Jul. 28, 1949, directed against 
grant of application of Bay State Bcstg. 
Co., New Bedford, Mass. 

By Examiner Leo Resnick 
WNDB Daytona Beach, Fla. — Granted 
petition for continuance of hearing up- 
on application, from April 9, to Jun. 25, 
in Washington. 

Hawthorne Bcstg. Co., St. Louis, Mo. 
— Granted petition requesting that or- 
der be issued authorizing taking of 
depositions of number of persons re- 
siding at or near St. Louis, Mo., with 
respect to need for programming in 
interests of colored population of St. 
Louis, type of programs which should 
be presented, and willingness of wit- 
nesses to cooperate in presentation of 
public service programs, said deposi- 
tions to be taken in proceeding upon 
Hawthorne application and that of 
H i r s c h Communication Engineering 
Corp., Sparta, 111. 

By Examiner Fanney N. Litvin 
FCC General Counsel — Granted peti- 
tion requesting extension of time from 
March 28, to May 14, within which to 
file proposed findings of fact in pro- 
ceeding re petitions of WHDH Boston 
and KOA Denver, Col. and in re ap- 
plication of WXKW Albany, N. Y. for 
mod. CP. 

By Examiner H. B. Hutchison 
Marshall Formby, Spur, Tex. — 
Granted petition for continuance of 
hearing in proceeding upon application 
from Mar. 28 to May 31 in Washington. 


WBSM New Bedford, Mass.— Granted 
license for new AM station and specify 
studio location (1230 kc 100 w unl.). 

WEEI Boston, Mass. — Granted license 
for installation of new trans. Granted 
license covering use of old main trans, 
at present location of main trans, for 
aux. purposes. 

KWKH-FM Shreveport, La.— Granted 
license for new FM station Ch. 233 
(94.5 mc) 13.5 kw ant. 390 ft. 

WMMI Meridian, Miss. — Granted li- 
cense for new noncommercial educa- 
tional FM station 88.1 mc 10 w. 

KEPO El Paso, Tex. and KWFT-AM- 
FM Wichita Falls, Tex. — Granted mod. 
license to change name to Rowley- 
Brown Bcstg. Co. from KWFT Inc. 

KOMW Inc., Omak, Wash.— Granted 
CP new remote pickup KA-8535. 

The Tower Realty Co., Cumberland, 
Md. — Granted CP new remote pickups 
KGB-607, KA-8534. 

KOCP Walnut Ridge, Ark.— Granted 
mod. CP for approval of ant., trans, 
and main studio locations. 

WSIX Bcstg. Station. Nashville, Tenn. 
— Granted lie. for new remote pickup 

Agriculture Bcstg. Co., Chicago, 111. 
and Area, Chicago, Illinois — Granted 
CP's and lie. for new remote pickups 
KA-8522, KA-8524. 

NBC Inc., Chicago — Granted CP for 
new AM STL station KSC-21. 

Aroostook Bcstg. Corp., Presque Isle, 
Maine — Granted CP for new remote 
pickup KA-8526. 

WFPL Louisville, Kentucky — Granted 
mod. CP for changes in existing non- 
commercial educational FM station to 
make changes in transmission line. 

Following were granted mod. CP's 
for extension of completion dates as 
shown: KEPH Ephraim, Utah to 6-19-51; 
KJSK Columbus, Neb. to 5-19-51; cond.; 
WDSU-FM New Orleans to 6-28-51; 
WAYS-FM Charlotte. N. C. to 6-30-51; 
WBCA Schenectady, N. Y. to 6-15-51; 
WPRA Mayaguez, P.R. to 4-18-51, cond. 
KSDS San Diego, Calif, to 9-15-51; 
KGMO Cape Girardeau. Mo. to 6-14-51; 
WWVA-FM Wheeling, W. Va. to 9-21- 
51; KDYL-TV Salt Lake City to 7-1-51; 
KWBW Hutchinson. Kan. to 9-1-51; 
WRFD Worthington, Ohio to 10-3-51. 

WBOK New Orleans — Granted lie. 
new AM station; Cond. (800 kc 1 kw 

WJR Detroit, Michigan — Granted lie. 
for installation of old main trans, as 
an aux. trans, at present location. 
Granted lie. for installation of new 
main trans. 

KMTV Omaha, Neb. — Granted lie. 
for new TV station. 

WDBO-FM Orlando, Fla.— Granted 
lie. new FM station; 92.3 mcs; Ch. 222 
(92.3 mc) 34 kw ant. 340 ft. 

WMCR Kalamazoo, Mich. — Granted 
CP to replace CP new noncommercial 
educational FM station which expired 

WBAL-TV Baltimore, Md.— Granted 
CP to install aux. transmitters at main 
trans, site to operate on Ch. 11 (198- 
204 mc). ERP 2.7 kw vis. 1.3 kw aur. 

WBBZ Ponca City, Okla.— Granted 
CP to change trans, and main studio 
locations outside city limits of Ponca 

WSBA York, Pa.— Granted CP to in- 
stall new trans, at present location of 
main trans, on 910 kc 250 w DA for 
aux. purposes only. 

KRVN Lexington, Neb. — Granted lie. 
new AM station and specify main 
studio location (1010 kc 25 kw D DA.). 

KVAS Astoria, Ore.— Granted lie. for 
change in frequency and hours opera- 
tion (1230 kc 250 w unl.). 

American Colonial Bcstg. Corp., San 
Juan, P. R. and Arecibo, P. R. — Granted 
licenses new remote pickups WWA- 
264, WWA-200. 

City of Dallas, Dallas. Tex. — Granted 
licenses new remote pickups KA-8429, 
KA-8430, KKE-784. 

Granite District Radio Bcstg. Co., 
Salt Lake City, Utah — Granted lie. new 
remote pickup KA-6291. 

KVLC-FM Little Rock, Ark.— Granted 
lie. new FM station Ch. 240 (95.9 mc) 
390 w ant. 120 ft. 

Aroostook Bcstg. Corp., Presque Isle, 
Me. — Granted CP new remote pickup 

General Electric Co. (KE2XHX), Near 
Syracuse, New York — Granted mod. CP 
to install an additional trans, with peak 
power of 5 kw employing additional 
frequencies within 480-890 mc band 
and A5 or A3 emissions; cond.; com- 
mencement and completion dates to be 
60 days from date of grant and 180 days 
thereafter, respectively. 

All Oklahoma Bcstg. Co. (KA-7603), 
Tulsa, Okla. — Granted mod. CP to 
change frequencies to 26.11, 26.45 mc. 

WPRC Lincoln, 111. — Granted mod. 
CP to change type trans.; cond. 

W S G N - F M Birmingham, Ala. — 
Granted mod. CP for extension of com- 
pletion date to 6-15-51; cond. 

WMCA Inc. (KA-7278), New York, 
N. Y. — Granted mod. CP for extension 
of completion date to 9-21-51. 

Sarkes Tarzian Inc., Van Beuren 
Twp., Ind.— Granted lie. new TV inter- 
city relay KSB-79. 

WMOX-FM Meridian, Miss.— Granted 
lie. new FM station; Ch. 253 (98.5 mc) 
3.4 kw ant. 150 ft. 

KWBB Wichita, Kan.— Granted mod. 

PT63-A shown has 3 separate' 
; heads— monitors fromthe tape. 
"- Unit construction permits port- 
• able or rack mount operation. 

Write MAGNECORD, inc. 

• 360 N. Michigan Ave., Chicago 1, Illinois 


Page 84 • April 2, 1951 

BROADCASTING • Telecasting 



Executive Offices 

National Press Building 
Offices and Laboratories 

1339 Wisconsin Ave., N. W. 
Washington, D. C. ADams 2414 

Member AFCCE* 

906 National Press Building 
Washington 4, D. C. District 1205 
Aptos, California Aptos 5532 

Member AFCCE' 

A 43-year background 
— Established 1926 — 


Upper Montclair, N. J. 
MOntclair 3-3000 
Laboratories Great Notch, N. J. 


501-514 Munsey Bldg.— STerling 0111 
Washington 4, D. C. 

Member AFCCE* 

Commercial Radio 



Everett L. Dillard, 

Gen. Mgr. 





D. C. 





A. D. RING & CO. 

26 Years' Experience in Radio 



Member AFCCE* 

There is no substitute for experience 


982 NATL. PRESS BLDG. NA. 3373 

Member AFCCE* 



1052 Warner Bldg. 
Washington 4, D. C. 

National 7757 

Craven, Lohnes & Culver 


Member AFCCE* 




Member AFCCE* 


Formerly Colton A Foss, Inc. 

927 15th St., N. W. REpublic 3883 


"Registered Professional Engineer" 

820 13th St., N. W. EX. 8073 

Washington 5, D. C. 

Of. H. fitter 

1700 Wayne St. 
Telephone — Kingtwood 7631 

P to change type trans., main studio 
ocation etc.; cond. 

KWPC-FM Muscatine, Iowa— Granted 
nod. CP for extension of completion 

ate to 8-1-51. 

WNAC-FM Boston, Mass.— Same to 

KSRT Beverly Hills, Calif.— Same to 


In March 20 Decisions [FCC Actions, 
lar. 26] the item relating to KPHO-TV 
corrected to read : 

KPHO-TV Phoenix, Ariz.— Granted 
c. new TV station and to change stu- 
io location. (Previous action inad- 
ertently showed also a change of 
-ansmitter location.) 
, In March 20 Decisions [FCC Actions, 
lar. 26] the item relating to Central 

Mcintosh & Inglis 

710 14th St., N.W.— Metropolitan 4477 

Member AFCCE* 


1519 Connecticut Avenue 

Member AFCCE* 



Member AFCCE* 


Radio Engineering Consultant 
Executive 5851 1833 M STREET, N. W. 
Executive 1230 WASHINGTON 6, D. C. 

Philip Merryman & Associates 

• 114 State Street 

• Bridgeport 3, Conn. 

• Bridgeport 5-4144 


Ohio Broadcasting Co., Galion, Ohio; is 
corrected to read : 

Central Ohio Bcstg. Co., Galion, Ohio 
— Granted petition insofar as it requests 
leave to amend application so as to 
reduce power at night from 1 kw to 500 
w and to revise DA : dismissed insofar 
as it requests that WDOK and WTMA 
be severed from this proceeding. 

March 27 Applications . . . 

AM— 1470 kc 
WLAM Lewiston, Me.— CP to install 
new aux. trans, on 1470 kc 250 w DA 
for aux. purposes only. 

AM— 1060 kc 
KAUS Austin, Minn. — CP to change 
from 1480 kc 1 kw DA-D-N to 1090 kc 
10 kw DA-N etc. AMENDED to change 


1422 F St., N. W. Kellogg Bldg. 
Washington, D. C. REpublic 3984 

Member AFCCE* 


1302 18TH ST., N. W. HUDSON 9000 

Member AFCCE* 


1100 W. ABRAM ST. AR 44721 




1 Riverside Road — Riverside 7-2153 
Riverside, III. 
(A Chicago suburb) 

from 1090 kc to 1060 kc 1 kw, change 
DA etc. 

Modification of CP 

Following stations request mod. CP 
for extension of completion date: KJCF 
Festus, Mo.; WENE Endicott, N. Y.; 
WPTF Raleigh, N. C; WAFM (FM) 
Birmingham, Ala.; WJSW-FM Altoona, 
Pa.; WLAN-FM Lancaster, Pa.; WGAL- 
FM Lancaster, Pa. 

WAFM (FM) Birmingham, Ala. — Mod. 
CP new FM station to change ERP 
from 515 kw to 53 kw, change type 
trans, and ant. system. 

License Renewal 

Following stations request renewal of 
license: KVLC Little Rock, Ark.; KLOK 
San Jose, Calif.; KTLN Denver, Col.; 
KDLA DeRidder, La. 


WAKE Greenville, S. C— RETURNED 


1605 Connecticut Ave. 

Dallas, Texas 
1723 Wood St. 

Seattle, Wash. 
4742 W. RufFner 

Member AFCCE* 


JUSTIN 6108 


1011 New Hampshire Ave. 
Republic 6646 
Washington, D. C. 




1 Le Fevre Lane, New Rochelle, N. Y. 
New Rochelle 6-1620 

ROADCASTING • Telecasting 

application for voluntary acquisition of 
control Piedmont Bcstg. Co. Inc., li- 

WJMO Cleveland, Ohio— DISMISSED 
application for CP to increase power 
from 1 kw to 5 kw, install new trans, 
and change trans, location. 

March 28 Applications . . . 

License for CP 
KOOK Billings, Mont. — License for 
CP new AM station. 

WPRA Mayaguez, P. R. — License for 
CP increase power, install DA-D-N and 
change trans, location and trans, equip- 

KRLD-TV Dallas, Tex. — License for 
CP new TV station. 

Modification of CP 
WKZO-TV Kalamazoo, Mich. — Mod. 

CP new TV station for extension of 

completion date to 10-24-51. 

KOB-TV Albuquerque, N. M. — Same 

to 7-1-51. 

License Renewal 
Following stations request renewal of 
license: KLMO Longmont, Col.; WPLA 

(Continued on page 91) 

April 2, 1951 • Page 85 


Payable in advance. Checks and money orders only. 

Situations Wanted, 10$ per word— t$1.00 minimum • Help Wanted, 20$ per word — $2.00 minimum 
All other classifications 25$ per word — $4.00 minimum • Display ads. $12.00 per inch 

No charge for blind box number. Send box replies to 
Broadcasting, 870 National Press Bldg., Washington 4, D. C. 

All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates 
any liability or responsibility for their custody or return. 

Help Wanted 


Texas ABC station desires aggressive 
commercial manager. Box 158J, 


Experienced man as manager-salesman, 
to assume full charge western Pennsyl- 
vania radio station in city of 30,000, 
Pittsburgh area. Finest and most mod- 
ern equipment. Excellent opportunity 
to qualified person. Box 165J, BROAD- 


Manager wanted for opening in small 
northeast market. 1000 day. Send com- 
plete history on managerial record. 
Sales a major requirement. State past 
radio connections. References required. 
This job requires full all-round radio 
experience. Remuneration worth effort 
needed to make successful operation. 


Experienced man as manager-salesman, 
to assume full charge western Penn- 
sylvania radio station in city of 30.000, 
Pittsburgh area. Finest and most mod- 
ern equipment. Excellent opportunity 
to qualified person. Box 275J, BROAD- 


Assistant commercial manager. One of 
radio's most successful commercial 
managers expects to retire within the 
next, few years. He is looking for an 
assistant whom he can train to succeed 
him. To be considered, you must have 
a successful background of at least five 
years of radio selling in a competitive 
major market, executive ability, high- 
est character references, the desire for 
permanency and the willingness to 
work. An outstanding opportunity 
awaits an outstanding man. In reply, 
give full particulars about your past 
experience, salaries and all other per- 
tinent information. All replies will be 
held in confidence. Box 285J, BROAD- 
strong in 
sume full 
station in 
pay to r: 
Box 283J, 

wanted: Experienced man 
sales and organization to as- 
charge of 250 watt Carolina 
a city of 70,000. Excellent 
ght man. Send experience, 
and photo with application. 


Salesman wanted — Basic ABC station 
in market over one million. Generous 
commission. Must be successful radio 
salesman. Reply Box 201J, BROAD- 

Salesman with commercial management 
potential interested locating in Chicago 
region. Send information, your accom- 
plishments as preliminary to interview. 

Salesman: Excellent opportunity for 
the right man or woman with sales ex- 
perience for one of New England's ma- 
jor markets. Salary, commission and 
expense account. Write Box 234J, 

Wanted: Experienced radio salesmen 
with proven productivity in one call 
special feature selling. Capable of 
earning ten to fifteen thousand per 
year. Box 248J, BROADCASTING. 

Wanted — Salesman for metropolitan 
market of 200,000. Fulltime CBS affil- 
iate in northeast area. Salary and 
commission. State sales record and 
past radio experience, references. Op- 
portunity unlimited. Box 274J, BROAD- 

Sales-promotion. Experienced in all 
phases of radio audience building, sta- 
tion promotion, advertising, with ability 
to build local programs that can be 
sold and will produce for the sponsor. 
Advise previous experience, salaries, 
references and salary expected and 
give your success story in detail. Sal- 
ary commensurate with ability. 5 kw 
network station in metropolitan area. 

New England station wants hard work- 
ing dependable man. Good proposition 
for right party. Box 292J, BROAD- 

Help Wanted (Cont'd) 

Salesman-announcer, 1000 watt inde- 
pendent. Expenses, good draw and 
15%. No drifters wanted. WIVY, Jack- 
sonville, Florida. 

NBC outlet wants good man for per- 
manent job. Send full details, recent 
picture, salary requirements first letter. 
Manager, WTBO, Cumberland, Mary- 


1'rogressive southwestern kilowatt has 
immediate opening for combination 
man, emphasis on announcing. Good 
salary, and opportunity for right man. 
Send audition, qualifications and snap- 
shot to Box 23J. BROADCASTING 

If you're a good announcer with first 
class ticket, you're worth seventy-five 
starting salary to an up-and-coming 
Pennsylvania independent. Give ex- 
perience, full details and disc in first 
reply. Box 90J, BROADCASTING. 

Experienced announcer, central Illinois, 
250 watter. Give full details, experi- 
ence and salary required. Box 135J, 

Wanted: Announcer with 1st class li- 
cense must not be drifter. South net- 
work station. Pay $75.00, 44 hours. 
Man with auto desired, not necessary 
however. Box 163J, BROADCASTING. 

Excellent opening on established station 
for trained announcer. Large south 
central market. Top salary scale for 
those who can qualify. Successful 
background at good station needed. 
Send personal and business references, 
photo, announcement and disc jockey 
samples. Reply confidential. Box 198J, 

Wanted: Announcer-morning DJ. Ex- 
perienced man, strong on record show 
and news. Good starting salary, grad- 
uated pay scale, talent. Send disc, ex- 
perience, photo and salary expected to 

Announcer for Gulf Coast area, with 
first class license. Send disc, photo, ref- 
erences first letter.. Box 216J, BROAD- 

Combination announcer-first class en- 
gineer. Emphasis on announcing. Must 
be total abstainer and Christian of 
clean habits. Start $62.40, 48 hour week. 
AM-FM station in Georgia. Send all 
details first letter. Box 235J, BROAD- 

Eastern major market indie wants staff 
announcer able to handle personality 
disc show. No talent, but top starting 
salary and progressive raises. Must 
know board and have minimum 3 years 
experience. If you are a business man 
making a profession out of radio, this 
is the opportunity you want! Send 
full details, photo, references, audition 
disc. Box 250J, BROADCASTING. 

Good money to start, unlimited op- 
portunity for advancement is waiting 
at central Pennsylvania top network 
station for announcer with substantial 
staff and play-by-play experience. Only 
mature, conscientious, draft exempt 
persons need apply. Complete data, 
salary desired first letter. Box 254J, 

Combination men. New Michigan full- 
time station opening May needs two 
combos to complete staff. Good pay, 
good hours, young staff. Personal de- 
tails and photo. No discs, tapes till 
requested. Box 263J, BROADCASTING. 

Immediate opening for good announcer 
with first class license. Salary depend- 
ent upon ability. KALT, Atlanta, Texas. 

Immediate opening. Combination an- 
nouncer with first class ticket. 35 hours 
a week. $60.00. Best working condi- 
tions. Prefer experienced man. Please 
send disc. KBOA, Kennett, Missouri. 

Help Wanted (Cont'd) 

Experienced announcer, by livewire 
indie. Must have good voice and flexi- 
ble style. Send letter, picture and 
audition to KMAN, Manhattan, Kansas 

Continued prosperity merits staff en- 
largement. Want experienced an- 
nouncer join staff, six other an- 
nouncers, best small market operation 
southwest. Forty hour six day week, 
$260 plus monthly. Qualified personable 
young man with ability, service ac- 
counts and sell can name his salary 
increases. Send details and audition 
disc, Manager, KTFY, Brownfield, 

Rush disc, photo and particulars to 
KVOC, Casper, Wyoming, if you desire 
position as combination announcer and 
engineer. Job now open. Will consider 
inexperienced man. Must have first 
class ticket. 

Opening for two announcers. Salary 
open subject to qualifications. Experi- 
ence as chief announcer, program di- 
rector, salesman, or possessor first class 
ticket helpful. Established small town 
fulltime network affiliate. KXAR, Hope, 

Wanted — Experienced combination man 
for early morning. Voice paramount. 
Seventy dollars for forty hour week. 
ABC station. Send platter, picture, 
background. KYJC, Medford, Oregon. 

Announcer, single. Send audition disc, 
photo, details. WAND, Canton, Ohio. 

Progressive independent has opening 
for announcer with ticket. Commercial 
voice with emphasis on deejay. Ex- 
cellent hours, pay and conditions. Mod- 
ern station, chance for advancement. 
Sales if desired on commission. Write, 
phone WBIP, Booneville, Mississippi. 

Announcers, news editor duties about 
fifty-fifty for small station developing 
news room. Reasonable salary. Good 
living conditions. WBUY, Lexington, 
N. C. 

Sports announcer. Adept at play-by- 
play. Handle regular nightly sponsored 
sportscast plus some staff work. Good 
base plus talent. Apply in writing 
only, giving full background and ex- 
perience. J. D. Swan, Manager, WCAX, 
Burlington, Vermont. 

Immediate opening for good announcer, 
send disc and complete information 
first letter. WDBL, Springfield, Ten- 

Wanted: Announcer-engineer, emphasis 
on announcing. Experience desired 
but not necessary. Rush disc, full 
particulars in 1st letter. WDEC, Ameri- 
cus, Georgia. 

Southern 1000 watter wants staff, play- 
by-play man immediately. Send disc, 
photo, references. Berney Burleson, 
WETB, Johnson City, Tennessee. 

Needed by southwestern New York in- 
dependent. Experienced announcer 
who can do a good morning show. 
Send all details first letter, including 
disc or tape. No one with less than a 
year experience need apply. WFCB, 
Dunkirk, N. Y. 

Announcers (2) ambitious, energetic, 
single men. Can become station man- 
agers in two years. Starting salary 
$50. Airmail photo and details to 
WIAM, Williamston, N. C. 

Immediate opening for good announcer 
with first class license. Salary depend- 
ent upon ability. WJOC. Jamestown, 
New York. 

Announcer-engineer, you can earn 
$5.00 to $10.00 per week more with us 
if you have first phone and some an- 
nouncing ability. Excellent working 
and living conditions. WKUL, Cullman, 
Alaba ma. 

Immediately — Combination man for 
network station. State experience and 
salary reauirements first letter. WMLT. 
Dublin, Georgia. 

Help Wanted (Cont'd) 

Good, solid commercial announcer, 
preferably with independent station 
experience. Permanent position for 
capable man. Send disc, photo, details 
to John Fahnline, Jr., WPIC, Sharon, 

Announcer-engineer. State qualifica- 
tions and minimum starting salary first 
reply. ABC affiliate. Immediate open- 
ing. WRLD, West Point, Ga. 


Experienced engineer-announcer with 
car for station near Chicago. Send 
disc, personal record, salary require- 
ment. Box 228J, BROADCASTING. 

Engineer: Chief with construction ex- 
perience to install 1000 watter in New 
York state. Send complete resume of 
age, experience, martial and draft 
status, references, salary requirement. 
Car needed. Box 230 J, BROADCAST- 

Eastern New York station wants ex- 
perienced, licensed, engineer-an- 
nouncer. Five day, 40 hour week, ex- 
cellent salary, for man with right 
qualifications. Box 267J, BROADCAST- 

Technician wanted for Virginia net- 
work station. No announcing required, 
no previous experience necessary. First 
class license. Box 271J, BROADCAST- 

Combination engineer-announcer for 
250 watt MBS outlet. Salary depend- 
ent on ability. Single vet preferred. 
Write KLIZ, Brainerd, Minnesota. 

Transmitter engineer familiar with tape 
recorders and remote installations. Car 
necessary. Contact Ed Cooney, KOPR, 
Butte, Montana. 

Engineer with announcing capabilities 1 
not necessarily experienced, needed 
immediately by CBS affiliate. Contact 
Jim Duncan at KSIL, Silver City, V 
N. M. 

Chief engineer and transmitter opera- 
tor. State salary, experience, refer- 
ences first letter either job. WASA, 
Havre de Grace, Maryland. 

Wanted by May First. First class en- 
gineer or engineer-announcer. Prefer 
experienced maintenance man. Rea- 
sonable salary. Good living conditions. 
Reply WBUY, Lexington, N. C. 

Two transmitter engineers. Car and 
experience not necessary. 250 watt 
Mutual fulltimer. WEKR, Fayetteville, 

Immediate opening for transmitter 
operator with first class license. No 
experience necessary, contact AJlen B. 
Jones, WGNI, Wilmington, N. C. 

Immediate opening chief engineer- 
announcer. $75.00. Apartment available. 
WPUV, Pulaski, Virginia. 

Transmitter engineer, no announcing. 
No experience necessary. Transmitter 
within walking distance of town. 
WREL, Lexington, Virginia. 

Studio engineer wanted, License de- 
sirable but not essential. Contact Victor 
Voss, Radio Station WWCA, Gary, In- 

Pro ductio n-Programmin g, others 

New Pennsylvania independent needs 
girl for continuity and air work. State 
experience and full details first reply. 
Good salary. Box 91J, BROADCAST- 


Copywriter-women's editor. Topnotch 
NBC eastern station in pleasant, nice 
size community. Send complete de- 
tails, sample of work, voice recording, 
availability. Box 138J, BROADCAST- 

Wanted: Experienced and aggressive 
news director-newscaster for regional 
station in northeast. Must organize and 
direct department in addition to writ- 
ing and air work. Two wire services 
supplied. Straight salary. In writing 
give full background. Box 178J, 

Help wanted - female continuity writer, 
capable of imaginative copywriting 
who has a good voice for women's 
shows. This person wants to join staff 
of network affiliate well established 
in splendid community. Give full 
particulars including salary require- 
ments and when available in first letter. 
All replies confidential. Box 242J, 


Hel p Wanted (Cont'd) 

Experienced program director, pro- 
gressive middlewest five kw. If you 
qualify, send background, salary ex- 
pected, disc and first letter. Box 276J, 


|i ! Program director, able to take complete 
charge of program department in a 
highly rated regional station. Major 
! market experience and ability to com- 
pete locally with network ratings, are 
"musts." We expect more and pay 
accordingly, so please don't reply unless 
you have an outstanding success record 
as program director. If you qualify, 
tell us all about yourself in your first 
letter. Confidential. Box 283J, BROAD- 


j Fulltime newsman for three man news 
S department. Emphasis on gathering, 
writing and airing news. Send disc, 
I educational and professional back- 
■ ground and minimum salary require- 
I ments. Write WBSM, New Bedford, 

I j Mass. 

( Copywriter, male or female. Desire 
I initiative person. Send details includ- 
ing salary to WBUY, Lexington, N. C. 
Wanted: One experienced copywriter 
for 1 kw station. Good pay, nice hours 
and pleasant working conditions in city 
of 10,000. Send background, copy sam- 
I pies and small photo to General Man- 

I ager, WRAY, Princeton, Indiana. 

I Experienced news man, rewrite, re- 
porting ability desirable. Top voice 
li essential. Submit background, audi- 
j tion, tape or disc, photo first letter. 
I Income commensurate with ability. All 
inquiries confidential. Reply 411 Board 
of Trade Building, Indianapolis, In- 

Situations Wanted 


In eighteen months increased gross ten 
times with station in 100,000 market. 
Ready to move up. Completely ex- 
perienced all phases radio. Box 67 J, 


Station sold. Manager available for 
west or midwest. 19 years experience. 
Can produce profits. Box 88J, BROAD- 


j Manager, successful small market back- 
ground. Present employer references. 
! Available April 15th. Experienced all 
phases with six years managerial. 
, Good sales background. Draft exempt 
veteran. Excellent personal and busi- 
ness references. Box 224J, BROAD- 

Young man, active manager of success- 
ful 5 kw fulltime independent, pre- 
viously manager-commercial manager 
profitable local station, desires position 
as manager, midwest or southwest 
station, with opportunity to purchase 
interest in station. Box 231J, BROAD- 

■ Manager, 10 years selling, announcing, 
copy. Civic minded. Have formula for 
getting local and regional advertising. 


Manager, now general manager highly 

' successful network station in south- 
western metropolitan market. Present 
owner selling station. Young and ag- 
gressive. Can furnish finest references. 

. Prefer west or southwest. Will con- 
sider midwest. All replies confidential. 

' General or sales manager. Brilliant 

j | sales and management record. In short 
time have quadrupled billing on present 
AM station located in highest competi- 
tive TV market in country. Outstand- 
ing record of creative selling. Wide and 
intimate agency and client contacts. 
Incentive must be big. Box 281J, 



Salesman-sportscaster, 5 years, large 
. and small market, married, all sports. 

1 West, southwest. Box 227J, BROAD- 

* jLivewire, sales, promotion, program- 
\ jming man, seeks radio or TV competi- 
: ' Hive market with opportunities. Prefer 

estern states. Box 255J, BROAD- 


al Salesman. Just graduated from college 
'•4 but with 2y 2 years experience in radio 
'■• time selling previous to college. Ex- 
£3 perienced independents, network ami- 
's iates and TV. Desire position in east 
It or south with station or agency who 
can use and will use productive sales 
7 ] ideas. Am 28, vet, single, have car. 




2 I Sports wanted year-round. Experi- 
n enced AA baseball, midwest basket - 
; ball, football and all staff. National 
agency, sponsor recommendations. 

• Veteran, 3 children, college. Draft 
exempt. Box 955H, BROADCASTING. 

Situations Wanted (Cont'd) 

Baseball announcer: One of nations 
best. Real promoter. Not run of the 
mill. Available for radio-TV year- 
round work. Box 154J, BROADCAST- 

Announcer, 28, experienced, presently 
employed, veteran, exempt, interested 
television, will travel, prefer west, 
southwest, consider all offers, tape, 
photograph available. Box 170 J, 

Announcer-writer. Ten years experi- 
ence regional powered stations-net- 
work, independent. Available immedi- 
ately to stations within 350 miles of 
Chicago for $72.50. Want personal 
audition-interview. Perhaps at NARTB 
Convention. Age 32. Large family. 

Young announcer hopes 2 years ex- 
perience will land him upper midwest. 
Strong news, DJ, commercials. Inde- 
pendent and network affiliate back- 
ground. Box 217J, BROADCASTING. 

Sports announcer presently employed. 
4 years staff, sports experience. Single. 
Definitely draft exempt. State salary, 
complete sports setup. Best references. 

Announcer-salesman, some experience. 
College, journalism major, familiar all 
phases radio, strong on DJ, sports 
play-by-play, control board. Veteran, 
draft exempt. Box 240J, BROAD- 

Announcer - 2 years experience, vet, 
all phases, specialty on play-by-play 
and disc shows, can also sell. Box 

Young experienced announcer seeking 
permanence with future. Midwest. 

Announcer, 8 years commercial, de- 
ferred, married, newsman, special 
events, DJ. Presently employed at 
New York station. Desire permanent 
south, midwest or west coast location. 
Reply Box 219J, BROADCASTING. 

Morning disc comic. 8 years success 
story. Highest Hooper in competitive 
market. Dependable, combination, 
married, exempt, employed. $100. Box 

Announcer, capable, conscientious. 
Familiar all phases control board 
operation with light concentrated ex- 
perience. Single, draft deferred and 
willing to travel. Disc, resume, refer- 
ences, available. Box 221J, BROAD- 

Sportscaster-announcer. Five and one- 
half years experience in play-by-play 
of baseball, football and basketball, 
news and commercials. Married, 35 
years of age, veteran, reply Box 222J, 

Veteran, willing to learn announcing 
bottom up. Salary with/and GI Bill 
okay. Finest personal references. Disc 
and photo. Box 121J, BROADCASTING. 

Experienced announcer desires position 
with foreign American station. Now 
employed, best references. Consider 
anywhere. Complete data. Box 247J, 

Nationally known sports broadcaster 
available immediately. Married, vet- 
eran, draft free. Best of references. 
Personal interview, audition at my ex- 
pense. Box 251J, BROADCASTING. 

Draft exempt veteran, 26, 4 years ex- 
perience. Presently employed as chief 
announcer at metropolitan station in 
New York. Desires permanent position 
at progressive station. Box 252 J, 

Announcer, employed, young, ambi- 
tious, 4F. Would like to settle with 
small station in southern California. 
Can do news, DJ shows, and all-round 
general announcing. Pleasant voice 
and good diction. Available almost 
immediately if the right station replies. 
Disc and very excellent references. 

Announcer, versatile, heavy on news 
and sports. Some experience, much 
ability. Write continuity. Operate con- 
trol board, draft exempt. Box 258J. 


Announcer-emcee. All phases. 10 years. 
Prefer AM-TV. State salary. Box 

Announcer-program director 1000 watt 
southern independent desires locate 
north or east. Available immediately. 
Experienced news, music. Gates equip- 
ment. Married, hard worker. Former 
instructor speech and radio. $55.00. 

Situations Wanted (Cont'd) 

Must leave south, prefer locate east or 
north. Experienced announcer-pro- 
gram director 1000 watt independent. 
Know news, music, Gates equipment. 
Ideas. Married, hard worker. Avail- 
able now. $55.00. All details first let- 
ter. Box 262J, BROADCASTING. 
Experienced staff announcer. College 
graduate. Radio major. Veteran. Oper- 
ates board. Draft exempt. Young. 
Capable. Desires position in east. Box 


Experienced announcer, presently em- 
ployed, wishes to relocate, experience 
covers all phases, disc or tape avail- 
able, married, draft exempt, own auto- 
mobile. Box 273J, BROADCASTING. 
Baseball announcer. Topflight. Ex- 
perienced all sports. Veteran. Mar- 
ried. College grad. References. Box 


Established sports announcer with ex- 
tensive background as college football 
coach and professional baseball player, 
whose voice and commentaries have 
earned him highest Hooper rating, plus 
ready sales. Must move for family's 
health. Best references. Write Box 


Announcer, experienced. Exempt. Start 
$60.00. Tape and details on request. 
Northeast area only. Box 288J, BROAD- 


Announcer, some writing background, 
IV2. years experience. Six on staff re- 
gional network, high commercial earn- 
ings, interested in solid, steady an- 
nouncing opportunity, preferably east- 
ern U. S. A. Disc, photo, references, 
complete information available. Box 


Sports play-by-play. Three years ex- 
perience, now employed. Seeks change. 
References, disc, photo. Veteran. Box 


Announcer: Employed by 5000 watt 
CBS station. Seeking challenging offer 
programming-writing. Four years ex- 
perience. Draft exempt, 26, family and 
dog. Either/or AM-TV. Prefer mid- 
west. Employer knows of this ad. 


Experienced announcer, 25, veteran, 
experienced, all phases. Mature voice, 
strong commercial. Unmarried but 
planning, prefer larger market. Mini- 
mum $60. Excellent references, ready 
to travel. College grad. 1503 N. Penn- 
sylvania St., Apt. #13, Indianapolis, 

Indiana. Phone PLaza 7819. 

Disc jockey, now free-lance NYC, seeks 
established station good market affili- 
ated with capable sales staff. Four 
years experience, proven dependability, 
showsmanship and sellability, married, 
draft exempt, all replies answered. 
Address: c/o J. Conroy, 236 W. 56 St., 

New York 19. 

Stop right here! Announcer-salesman- 
control board operator, flair for DJ, 
sports. Can do copy, some experience. 
Draft exempt, married, Montana re- 
sident. Prefer western states. Bill 
Lane, 47-07 39th Street, Long Island 

City, N. Y., STillwell 4-0988. 

Four years as combination man (first 
phone). Heavy on announcing. Lots 
of programming, production, news. Fit 
in any department. Medical discharge. 
Tom Perryman, KSIJ. Gladewater, 


Announcer-disc jockey. Play-by-play 
all sports. Three years experience met- 
ropolitan radio. Married and wish to 
settle down permanently. Steady 
worker. Available immediately. Top 
recommendations. Disc or tape on re- 
quest. Contact Ted Work, 3100 Con- 
necticut Aveue, N. W., Washington, 
D. C, Tel: HObart 6565, Ext. 127. 


Phone first, salary, hours, offer, first 
contact. Box 833H, BROADCASTING. 
Engineer with first class phone, vet- 
eran, sober. Some experience remotes 
and 10 watt xmters-receivers (portable) 
can relocate. Box 189 J, BROADCAST- 


Experienced 1st phone engineer: For 
radio, broadcast, experimental, radar, 
or what have you? N. Y. C. vicinity. 


Engineer-operator. Construction ex- 
perience. Prefer eastern or southeaster 
states. Box 249J, BROADCASTING. 

Chief engineer with twelve years ex- 
perience desires to make change. Mar- 
ried veteran, presently employed. Box 

Engineer, 3 years experience. Avail- 
able immediately. Box 260J, BROAD- 

Engineer, married. Fourteen years 
complete studio, transmitter. Full de- 
tails please. Box 266J, BROADCAST- 

Situations Wanted (Cont'd) 

1st phone operator. Combo. Graduate 
Radio City school, inexperienced. Mar- 
ried, vet, 29 years old. Southwest pre- 
ferred. Box 279J, BROADCASTING. 

Experienced engineer, 27, single. Wal- 
ter M. Dahlberg, 502 N. 21 St., Superior, 


Engineer, 1st phone, 10 years experi- 
ence including 4 years 5 kw station. 
Age 32, draft exempt. $50 minimum. 
No car. No announcing. Paul Graves, 
73 Court Street, Augusta, Maine. 

Production-Programming , others 

Announcer-writer. College grad. Strong 
on sports play-by-play. Now working 
Copy, continuity. Want chance at radio 
column and station publicity. Disc, 
references. Vet, draft exempt, mar- 
ried. Box 225J, BROADCASTING. 

Radio, newspaper, agency background. 
Family, 29, draft exempt, veteran. Box 

Farm: Program director-commentator- 
consultant available shortly. Preference 
dairy mixed farming northeast. Can do 
weekly farm page for connected news- 
paper. Box 167J, BROADCASTING. 

News, commercial and staff man avail- 
able. Five years radio, one year tele- 
vision. Last 3V2 years with same 5 kw 
station. Looking for some security at 
progressive station in large market. 


Professional home economist desires 
position as women's director with ac- 
tive, established station. One year 
behind mike. Excellent home eco- 
nomics and teaching background. Thor- 
ough knowledge of radio. Prefer mid- 
west. Best references. Disc and photo 
on request. Box 204J, BROADCAST- 

News-sports director. Available at 
once for station seeking experienced 
man who can stand up to competition, 
gathering, writing and announcing 
news and sports programs. Six months 
TV but back to radio for me. Back- 
ground includes publicity, newspaper 
and wire service. No floater. College, 
veteran (draft exempt). References, 
details, disc furnished. Box 233J, 

Writer, imaginative, drama, copy. Top 
television shows. Theatrical directing 
background. Box 238J, BROADCAST- 

N. Y. radio-television copywriter, em- 
ployed, desires new position. 4-A 
experience, "blue - chip" accounts. 
Radio-TV production background. Mid- 
twenties, veteran. Box 241J, BROAD- 

PD available on immediate notice. Ex- 
perienced all phases broadcasting. 
Looking for bigger, better station. Box 

Husband and wife team with fifteen 
years experience all phases station 
operation from management and sales 
to copy offering services for organizing 
or bolstering operation. Thoroughly 
capable and responsible. Job for wife 
not essential. Box 245 J, BROAD- 

In the last fifteen years I've w orked 
all phases of commercial radio, thought 
and taught radio in two first class uni- 
versities, acquired administrative and 
executive experience, both Army and 
business. Am 35, married, with two 
children. Will move from present se- 
curity to a challenging position with 
expanding radio or TV operation, which 
offers a real future. Box 264J, BROAD- 

Experienced farm director-announcer. 
Available soon. Now employed, draft 
exempt. Good background, references. 
Minimum salary $80 weekly. Midwest 
only. Box 265J, BROADCASTING. 
Program director-announcer-engineer. 
3 years experience with 250 and 1 kw 
stations. Sold time, also desire position 
with new station. Hard worker, de- 
pendable. Married, 26, picture, refer- 
ence, disc. Box 268J, BROADCAST- 

Sports director, your baseball play-by- 
play man if you want one with proven 
record of fan and advertiser appeal 
whose every sports broadcast was sold 
last year. Rich, colorful voice combined 
with solid experience broadcasting 
baseball, football, basketball, boxing, 
wrestling as sports director at station 
"sports built." Box 277J, BROAD- 

Leading Chicago radio school graduate. 
Experienced on remotes. Veteran. Mu- 
sician, will travel. Box 290J, BROAD- 

(Continued on next page) 


Situations Wanted (Cont'd) 

For Sale (Cont'd) 

Help Wanted (Cont'd) 

For Sale 



Account executive, employed, experi- 
enced, seasoned salesman, desires posi- 
tion TV sales. Box 287J, BROADCAST- 

Production-Programming , others 

Producer-director. Available at once 
for position where talents won't be 
wasted. Six months with leading 
eastern TV station. Experienced all 
phases TV news, sports and special 
events. Background includes TV, 
radio, film, publicity, newspapers and 
wire services. Willing to grow with 
station. Trained best TV school, col- 
lege graduate, veteran (draft exempt). 
References and details furnished. Box 

For Sale 


Successful 1 kw daytimer and class B 
FM in large eastern metropolitan mar- 
ket. Gross '49 and '50 over $200,000. 
Principals only. Box 205J, BROAD- 

For sale: 1000 watt, fulltime, AM sta- 
tion. Network affiliate, in industrial 
New England city. Box 226J, BROAD- 

Equipment etc. 

GE 3 kw FM transmitter and General 
Electric monitor. Box 107J, BROAD- 

Best offer takes 3 kw Federal FM 
transmitter, Andrew 4 bay side mount- 
ing antenna with 280 feet l 5 / 8 inch cable, 
hangers, etc. Box 136J, BROADCAST- 

Have new guyed radio towers complete 
with #10 bare copper ground wire. 
Write Box 162 J, BROADCASTING. 

RCA 3 kw FM and GE 3 kw FM trans- 
mitters, two GE BM-1A station moni- 
tors, 2 bay GE antenna, reasonable. 

For sale: Equipment, complete set 
tower lights (4) and flashing beacon 
Hughey-Phillips, $200.00. Gates tuning 
unit model 21A less meter, $100.00. 
Westinghouse tower flasher unit $40.00. 
2-Pickering 16 inch transcription arms 
complete with heads, $15.00 each. Brush 
tape recorder model BK-401, $65.00 
8 ft. rack open end, $12.00. In good 
condition. Contact, J. Eric Williams, 
Radio Station WGAT, 250 Genesee St., 
Utica, N. Y. 

Western Electric 106-B 1 kw trans- 
mitter. Best offer. Box 291J, BROAD- 

RCA 76B2 console. 2 300A W. E. re- 
producer panels. 2 9A spare heads. 
1 GE speech rack with accessory kit 
and 24 Jack Panel wired. Make offer, 
sell separate or together. Contact 
Chief Engineer, KCRC, Enid, Okla- 

For sale: Approximately five hundred 
feet brand new 70 ohme coax seven- 
eighth inch copper conduit. 20 foot 
lengths. Best offer cash, F.O.B. Radio 
Station WHKP, Hendersonville, N. C. 

Bargain: 3 year old tower, Win- 
charger 300, 198' high; complete flashing 
unit; six double guy wires, in excellent 
condition. A real bargain, standing. 
WLBE, Leesburg, Fla. 

300-ft., 4-leg, self supporting Blaw- 
Knox tower, complete with insulators 
and all lighting equipment. Available 
about May 1. In excellent condition. 
Good price to fast buyer. Call, write 
or wire Ken Given, WLBJ, Bowling 
Green, Kentucky. 

For sale: One kw Western Electric 
transmitter, 200 foot Wincharger, 
tower and all necessary related equip- 
ment for studio and transmitter, in- 
cluding office equipment. Now in daily 
operation, but available April 1 be- 
cause of consolidation. Also one Collins 
limiter and one Presto recorder. In- 
quire WWHG, Hornell, New York. 

Wanted to Buy 


Experienced manager desires to pur- 
chase or invest in to personally man- 
age a radio station in midwest area. 
Write Box 184J, BROADCASTING. 

If price is right, am interested in pur- 
chasing radio station within 250 mile 
radius of Chicago. All replies con- 
fidential. Dave Edelson, Commercial 
Broadcasters, 188 W. Randolph St., 
Chicago, Illinois. 

Equipment etc. 

Cash for quick sale. l- 3 /s" rigid coax, 
Andrew 451 or Communications Prod- 
ucts 1A-625. Must be perfect shape for 
new FM installation. Give price amount 
and condition. Box 108J, BROAD- 

Wanted in good condition : General Ra- 
dio 1170-A FM frequency monitor; 
Esterline-Angus one milliampere re- 
cording meter, preferably with Tele- 
chron motor. Box 296J, BROADCAST- 

Wanted: Approved kilowatt transmitter 
in good condition. Box 1071, Plain- 
view, Texas. 

Will pay cash for good used equipment 
for 250 watt installation. Everything 
from tower to studio. Gadsden Radio 
Company, P. O. Box 937, Gadsden, 

Help Wanted 



> Distinctive radio-TV programs with 

> nationally known artists and news 

> commentators. Account man with good 
* agency and network contacts can earn 

$200 weekly minimum commission con- 

\ tinuously. Box 270J, BROADCASTING. 

Production-Programming, others 


wants man with sound radio back- 
ground or radio agency experience, as 
assistant to radio-television director. 
Well known Providence, R. I. agency 
handling important radio-television 
accounts. Mail complete details. RE- 


Aggressive, growing newspaper affiliated net- 
work station seeks copywriter, male or female 
with ability and experience in producing sell- 
ing commercial copy and operating efficient de- 
partment. Also, thoroughly experienced, versa- 
tile announcer. No sports, but everything else. 
Real opportunities to the right people with 
genuine advancement potential. Send full de- 
tails, photo, references, sample of work to 
Ridley Bell, Program Director, WGBA. Co- 
lumbus, Georgia. 


Production-Programming, others 


National organization has need 
for Film Director with cutter 
experience. Must have experi- 
ence in field of motion pictures 
and television. Prefer staff ex- 
perience with large motion pic- 
ture company, particularly in 
short subject field. Must be will- 
ing to travel extensively. Sal- 
ary commensurate with experi- 


Situations Wanted 



Top mail order man with six years ex- 
perience^ — own business, agency, general 
manager and program director high mail 
pull stations. Interested returning to 
business with agency or station. Married, 
veteran, draft exempt. Will travel. Avail- 
able immediately. Box 295J, BROAD- 


In a town of more than 300,000 (potential audience 
1 1-2 million) this man has been a sales sensa- 
tion as one of northeastern Ohio's most popular 
D.J.'s. Veteran, married, 2 cliildren, 5 years as 
disc jockey. Available April 15th. Box 223J, 

Production-Programming , others 


12 years radio — refs. 
College Ed.— 4F 





with exceptional background in commer- 
cial programming and sales. Will work for 
TV station or agency offering best oppor- 
tunities for advancement. Background- 
agency, program director, managership of 
major TV film producing company. Many 
years of commercial management of 50 kw 
AM stations. Box 294J, BROADCAST- 



1000 Wan Fulltime Independ- 
ent New York State market 
over 300,000 — good successful 
property and growing — owner 
wishes to retire. 

Principals only. 



Wanted to Buy 

Equipment etc. 


Old Sons of the Pioneers 

records or transcriptions 


P. O. Box 541, Sharon, Pa. 


Washington Program Set 

AN outstanding program was 
scheduled Saturday for the East- 
ern Conference of Women's Adver- 
tising Clubs of the Advertising 
Federation of America, at the 
Shoreham Hotel, Washington. More 
than 200 women ad executives from 
13 states were expected to attend. 

Among those listed to speak were 
Edward W. Barrett, Assistant 
Secretary of State for Public Af- 
fairs; Howard Abrams, manager, 
sales and promotion division, Na- 
tional Retail Dry Goods Assn.; 
Robert Albright, director educa- 
tional services, Motion Picture 
Assn. of America, and Ed Lewis, 
vice president of Grant Advertis- 

IBA Elects 

DANIEL C. PARK, sales manager, 
WIRE Indianapolis, has been 
elected president of the Indiana 
Broadcasters Assn. Other officers 
include Martin Leich, WGBF 
Evansville, AM vice president; Ed- 
ward Ogburn, WCTW New Castle, 
FM vice president; Carl Vander- 
grift, WOWO Fort Wayne, secre- 
tary-treasurer; Dee Coe, WWCA 
Gary, assistant secretary, and Rob- 
ert Enoch, WXLW Indianapolis, 
assistant treasurer. Members of 
the board of directors are Harry 
Bitner Jr., WFBM Indianapolis; 
Donald Burton, WLBC Muncie; 0. 
E. Richardson, WASK Lafayette; 
C. Bruce McConnell, WISH In- 
dianapolis, and William F. Rip- 
petoe, WBOW Terre Haute. 

Radio Station and Newspaper 


Tax, estate and many other personal problems create 
the need for an independent appraisal. Extensive ex- 
perience and a national organization enable Blackburn- 
Hamilton Company to make accurate, authoritative ap- 
praisals in minimum time. 

Appraisals • Negotiations • Financing 



James W. Blackburn Harold R. Murphy Ray V. Hamilton 

Washington Bldg. 360 N. Mich. Ave. 235 Montgomery St. 

Sterling 4341-2 Randolph 6-4550 Exbrook 2-5672 

New Business 

(Continued from page U) 

NBC-TV, effective May 7 for 52 weeks, with eight-week hiatus. Agency: 
BBDO, N. Y. 

HOUSEHOLD FINANCE Corp., Chicago, March 28 started 52-week 
sponsorship of Edward R. Murrow newscasts Mon., Wed., Fri., on 15 
Columbia Pacific Network stations, 5-5:15 p.m. (PST). Agency: Need- 
ham, Louis & Brorby, Chicago. PLANTER'S NUT & CHOCOLATE Co., 
Wilkes-Barre, Pa., sponsors Tues. and Thurs. broadcasts of program. 

ACOUSTICON-WYLIE Co., L. A. (hearing aids), April 4 starts spon- 
sorship of Chet Huntley and the News on ABC Pacific Network, Wed., 
5:30-5:45 p.m. (PST). Agency: Walter McCreery Inc., Beverly Hills. 

YAMI YOGURT Distributors Inc., Oakland, Calif, (cultured milk), March 
26 started sponsorship of newscasts on Don Lee network of Fulton 
Lewis jr., Mon., Wed., Fri., 4-4:15 p.m. (PST), and Cecil Brown, Tues., 
Thurs., 8-8:15 a.m. (PST). Both contracts for 52 weeks. Agency: Hal 
Stebbins Inc., L. A. 

GOEBEL BREWING Co., Oakland, Calif., May 2 starts half -hour weekly 
Jerry Colonna Show on KECA-TV Los Angeles and May 14 on KGO-TV 
San Francisco by Vitapix recording. Both contracts for 13 weeks. Agency: 
Russell, Harris & Wood Inc., S. F. Program also being made available 
to other ABC-TV stations on sustaining basis, with Goebel holding option 
in several eastern markets. MCA produces package, budgeted at $6,000 

GENERAL FOODS Ltd., Toronto (Jello), replaces on April 9 to Jan. 14, 
with summer hiatus, My Favorite Husband with Father Knows Best on 
23 Trans-Canada network stations, Mon. 8-8:30 p.m. Agency: Baker 
Adv., Toronto. 


Ordered by NLRB 

A DECISION to determine wheth- 
er an engineering employe at 
KVOO Tulsa, Okla., shall include 
himself within a unit designated 
for radio engineers and technicians 
was ordered last Thursday by the 
National Labor Relations Board. 
The station is licensed to South- 
western Sales Corp. 

Petition for representation orig- 
inally was filed by the Omaha 
Chapter of the National Assn. of 
Broadcast Engineers & Technicians 
(NABET), and drew dissents 
from KVOO in the case of five em- 
ployes whom the union would rep- 

NLRB ruled that, inasmuch as it 
is forbidden by law to include pro- 
fessional employes in a unit with 
non-professionals unless the for- 
mer group so decides, separate 
elections should be held. John 

Bushnell, lone professional em- 
ploye who reportedly holds a first- 
class engineer's license, will thus 
decide whether he wishes to be 
included with the engineers and 
technicians, the board ruled. Ac- 
tion was taken, NLRB said, be- 
cause Mr. Bushnell was hired "pri- 
marily for research and not for the 
operating staff of the station." 

NLRB Run-off at CBS 

RUN-OFF election for CBS white- 
collar employes in New York will 
be held April 18 by NLRB to de- 
termine whether Local 3, News- 
paper Guild of New York, CIO, 
will represent the employes for col- 
lective bargaining, or whether 
there will be no union. An NLRB 
election March 7 was inconclusive 
and made a second election neces- 
sary [Broadcasting • Telecast- 
ing, March 12]. 


Yes! For almost a quarter-century our 
entertainment and services have been 
planned for farmers in Kansas and 
adjoining states. 

National Nielsen Ratings* Top Radio Programs 


EXTRA-WEEK FEB. 11-17, 1951 

Current Rating 

Current Previous Homes 

Rank Rank Program % 

1 1 Lux Radio Theatre (CBS) 20.1 

2 3 Charlie McCarthy (CBS) 16.9 

3 2 Jack Benny (CBS) 16.4 

4 5 Amos 'n' Andy (CBS) 16.2 

5 4 My Friend Irma (CBS) 14.8 

6 70 Pabst Blue Ribbon Bouts (CBS) 14.7 

7 6 Walter Winchell (ABC) 14.2 

8 13 Fibber McGee & Molly (NBC) 14.1 

9 7 Godfrey's Talent Scouts (CBS) 14.0 

10 9 You Bet Your Life (NBC) 12.9 

NOTE: Number of homes is obtained by applying the "NIELSEN-RATING" (%) to 41,903,000 
— the 1951 estimate of Total United States Radio Homes. 

(*) Homes reached during all or any part of the program, except for homes listening only 
1 to 5 minutes. 

Copyright 1951 by A. C. NIELSEN CO. 


Carolina Stations Hit 

A BAND of burglars, who in Feb- 
ruary stole equipment on night 
raids at two North Carolina sta- 
tions, struck again last week, vic- 
timizing two other Carolina sta- 

Don Voght, chief engineer, 
WLTC Gastonia, N. C, reported 
to police that early March 26 burg- 
lars made off with $3,000 worth of 
equipment. That same night, 31 
miles away, WFGN Gaffney, S. C, 
was burglarized of considerable ra- 
dio equipment. Curiously, a safe 
was left untouched. 

In February, thieves stole equip- 
ment from WSAT Salisbury and 
WBUY-AM-FM Lexington [Broad- 
casting • Telecasting, March 5]. 


Caused by Weather Casts 

A KODY North Platte, Neb., list- 
ener who signed herself "Mrs. M. 
E. W." has advised the station 
that radio is driving her dog insane. 

"Dear KODY staff," she wrote, 
"I know it is your duty to give us 
the weather report. But please, I 
have a very nervous and sensitive 
dog 'Bettie.' She is scared to 
death of thunder and lightning. 
And whenever you announce that 
we are going to have a thunder 
and lightning storm she immedi- 
ately goes into hiding under the 
foot of the bathtub . . . and won't 
emerge until we have had a storm 
and all is calm again. So could 
you please use some other form 
or way that she don't understand 
or wait just before we have one. 
Say an hour or so. So she won't 
have to be nervous so long before 
we have said storm. She is be- 
coming a nervous wreck." 

Nellie A. Thomas 

MRS. Nellie Albrecht Thomas, 70, 
mother of C. L. (Chet) Thomas, 
KXOK St. Louis general manager, 
has died in that city. A native of 
Cincinnati, Mrs. Thomas went to 
St. Louis in 1946. In addition to 
Mr. Thomas, she is survived by a 
daughter, Thelma, and two other 
sons, Harlan and Roy. 

WWBZ Now Full Time 

FRED M. WOOD, general mana- 
ger of WWBZ Vineland, N. J., has 
announced that the station since 
March 15 has been operating full 
time, 6 a. m. to midnight. The sta- 
tion operates on 1360 kc with 1 
kw, directional at night. With a 
new transmitter building and fa- 
cilities now complete, future plans 
include studio remodeling, Mr. 
Wood added. 

ACADEMY AWARDS presentation of 
"Oscars" on stage of Pantages Thea- 
tre, Hollywood, will be carried by ABC, 
March 29, 11 p.m.-12:30 a.m., and will 
be relayed by shortwave facilities of 
the Armed Forces Radio service 
throughout world. 

Miss Lois Winston 
The Bioiv Company 
New York City 

Dear Lois : 

Here I am awritin' ter you agin, 
but I jest couldn't pass up th' op- 
portunity uv 
tellin' yuh 
'bout Thurs- 
day nights 
on W C H S. 
Y'see, Lois, 
thet's th' 
night yuh've 
got th' FBI 
an' t h ' 
West Virgin- 
ny's Number 
One Station. 
Now th' lat- 
est Hooper 
shows th e t 
even with 
five stations 
in Charles- 
ton, WCHS 
has 46.3 uv 
th' audience 
on Thursday 
nights. Thet's 
durned near 
twict an' a half times as much as 
th' next rankin' station. Ain't thet 
good news, Lois? Jest tho't y'ud 
like ter keep thet in mind! 


Charleston, W. Va. 

WIBW ThEVDice ' /Kan5as 

in TOPE K A 

BROADCASTING • Telecasting 

April 2, 1951 • Page 89 


Auto Dealers Stand High 

AUTOMOBILE and automotive 
dealers stand high among sponsors 
of two Frederic W. Ziv Co. tran- 
scribed programs — Bold Venture, 
co-starring Humphrey Bogart and 
Lauren Bacall, which made its de- 
but on 427 stations a fortnight ago, 
and Steamboat Jamboree, starring 
Lanny Ross, released last Septem- 
ber — according to an analysis is- 
sued last week. 

Breakdowns in percentages of 
sponsorship for Bold Venture 
showed brewers first, with 35%; 
stations, 15%, second; and automo- 
bile dealers, with 10%, third. Per- 
centages for Steamboat Jamboree 
showed automotive dealers first 
with 13.3%; appliance dealers, with 
12.5%, second; and building sup- 
plies and construction firms, with 
8.5%, third. 

Dan B. Hosmer 

DAN B. HOSMER, 58, active in 
midwest radio from 1931 to 1943, 
died in a hospital at Wichita, Kans., 
March 19. Mr. Hosmer, a former 
police detective, started in radio 
at KFBI Wichita in 1931 and 
later worked at XER Lanres, N. 
M. (1932-1935), WLS Chicago 
(1936-1940) and WHO Des Moines 
(1941-1943). He is credited with 
originating and writing the series, 
Pa and Ma Smithers. He is sur- 
vived by his widow, Neva. 

Time Buyers, NOTE! 


Stations within 
60 miles of 

Ohio's 3rd 

Largest Trade Area 



The Only ABC 
Station Serving 
This Market 


All programs duplicated on 

50,000 Watts on 105.1 Meg. 

Head ley- Reed Co., 

National Representatives 


Set May 3-4, Hot Springs 

ANNUAL meeting of the Virginia 
Assn. of Broadcasters will be held 
May 3-4 at The Homestead, Hot 
Springs, Va., John W. Shultz, presi- 
dent, announced last week. 

There will be a registration fee 
of $5 per person and members are 
asked to send their requests for 
reservations directly to The Home- 
stead. Members also are invited 
to bring their wives. 

Feature of Week 

(Continued from page 12) 

las, housewives by the thousands 
were buying Maryland Club ("For 
only 24 or 3^ more . . .") and re- 
ceiving free double-orchid corsages 
for Easter wear. 

All week long, leading up to 
Saturday, some 170 radio and TV 
spots were used in a saturation 
campaign on the observance of 
"Maryland Club Coffee Day" with 
its fashion tie-in and orchid give- 

Dallas grocers ran out of the 50,- 
000 Hawaiian orchid corsages 
available. To accommodate thou- 
sands of disappointed would-be 
buyers, Maryland Club extended 
the one-day orchid offer to cover 
the following week, renewing the 
corsage supply. 

"It was sensational," said Clay 
Stephenson, executive vice presi- 
dent of Tracy-Locke Co., Dallas, 
agency on the Maryland Club ac- 

Making their debut at the Fash- 
ion Show simulcast were Maryland 
Club's 21 Dallas "First Ladies of 
Fashion," local socialites whose 
good grooming coincides with a 
preference for Maryland Club 

During the coming year, a weekly 
show on KRLD-TV called Mary- 
land Club Presents will be a blend 
of society gossip, fashion talk and 
the coffee you'd drink if you owned 
all the coffee in the world" (a 
Maryland Club slogan for the cam- 

A Dallas beauty, dubbed "Miss 
Maryland Club," participated in 
the AM and TV buildup for the pro- 
motional debut. 

The Dallas Fashion Center, an 
organization of garment manufac- 
turers, cooperated with Maryland 
Club for the fashion presentation. 

This is the first big advertising 
push by Duncan Coffee for Mary- 
land Club, long known to a limited 
clientele as a premium brand, origi- 
nally sold only to hotels and res- 

Duncan Coffee Co.'s highly ad- 
vertised product is Admiration 

Station executives in Dallas said 
the radio-TV coverage of the 11 
a.m. to noon Maryland Club event 
was the heaviest ever given any- 
thing other than a Presidental 
speech or the like. 

Proceeds from the show, to which 
tickets were sold at $1.50, went to 
a Dallas charity. 

EXECUTIVES whose combined years of service total more than a century 
discuss future plans with Dan B. Miner (seated), president, Dan B. Miner Co., 
reportedly Los Angeles' oldest advertising agency, which today observes its 
40th anniversary. Standing (I to r) are Isabel Moses, v. p., with agency 
since 1919; Marie R. Sweeney, sec.-treas., 1928; J. C. Morse, exec. v. p., 
1924, and Edith Grooms, media dir., 1924. 

PREMIERE of new CBS Philip Morris Playhouse drama series, Thurs. 10-10:30 
p.m., brings together (I to r) Charles P. Tyler, Biow agency v. p.; Charles 
Martin, producer, director and host on new show; Patrick H. Gorman, Philip 
Morris adv. mgr.; and J. L. Van Volkenburg, v. p. chg. network sales for CBS. 
Playhouse is budgeted at about $1 million yearly. 

GATHERED at The Caribe Hilton in San Juan, Pi 
Muniz, pres., Puerto Rican Assn. of Broadcasters; Charles A. Wall, v. p.. Broad- 
cast Music Inc.; James L. Cox, special representative for BMI, and Harwood 
Hull Jr., v.p., PRAB and mgr. of WAPA San Juan. 

CAMPAIGN records for American Cancer Society are passed out by Art 
Harre (r), station manager, WJJD Chicago to (I to r) Dorothy Miller, educa- 
tional dir., WBBM Chicago; H. Leslie Atlass Jr., prog, dir., WIND Chicago; 
and Francis Dixon, pub. ser. dir., WENR Chicago. Mr. Harre heads Illinois 
Div. of the ACS's volunteer radio committee. 

Page 90 • April 2, 1951 

)ocket Actions . . . 


Lemoyne College. Memphis, Tenn. 
and Ripley Bcstg. Co., Ripley, Tenn. — 

nnouneed final decision adopting in- 
jial decision released Feb. 1, denying 
Ipplications of Lemoyne College and 
> iplev Bcstg. Co., each requesting a 

eiv AM station on 1400 kc, 250 w, un- 
l mited at their respective locations. 

ecision Mar. 22. 

WXLT Ely, Minn, and KFMA Daven- 
art, Iowa — Announced final decision 
Icpting initial decision released Feb. 
J revoking license of WXLT held by 
I lv Bcstg. Co. and the construction 
ermit of KFMA held by L. W. An- 
rews Inc. Decision March 28. 
FCC issued a report in regard to 
latter of establishing a uniform policy 
) be followed in licensing radio sta- 
ons in connection with violations by 
;n applicant of Federal laws other than 
ne Communications Act. Oral argu- 
ment was held in this proceeding last 
ear, Jan. 25 to April 24, 1950. Primary 
nnciples are set forth in report which 
CC will use in making case-to-case 
etermination of such applications. 
See story this issue.) Decision March 

Gateway Bcstg. Co., Texarkana, Ark. 
^-Announced initial decision looking 
|3ward grant of application for new 
LM station on 790 kc, 1 kw day, 500 w 
ight, night directional; with engi- 
neering conditions. Decison Mar. 22. 
Blanfox Radio Co. Inc.. Cumberland, 
iy. — Issued initial decision looking 
award granting of application for con- 
traction permit new AM station on 
490 kc, 250 w, unlimited, subject to 
ondition that applicant take steps to 
atisfy all reasonable complaints rising 
rom exceptionally strong signal from 
:s station. Decision March 29. 

KMA Shenandoah, Iowa — By memo- 
andum opinion and order denied 
«tition requesting dismissal of KIOA 
>es Moines, Iowa application for con- 
duction permit to change transmitting 
quipment and operate with a two- 
lement directional array during day- 
jne; and further ordered KIOA to 
le, within 20 days, an appropriate 
mendment to said application in order 
ji bring it up to date in w T hich case, 
in proper form, application shall be 
ccepted. Order Mar. 22. 
WFBM Indianapolis, Ind. — By memo- 
FCC Actions 

pplications Cont.: 

(Continued from page 85) 

lant City, Fla.; KBOK Waterloo, Iowa; 
'ADE Wadesboro, N. C; WRIB Pro- 
.dence. R. I.; KTAN Sherman, Tex.; 
TAX Falls Church, Va. 

West Alabama Bcstg. Co., Tuscaloosa, 
la. — RETURNED application for mod. 
P new AM station for approval of 
it. and change trans, and main studio 

KDAN Oroville, Calif. — RETURNED 

^plication for assignment of license. 

-CC ROUNDUP, Feb. 19.) 

Birney Imes Jr., Kosciusko, Miss. — - 
TURNED application for CP new 

M station. (FCC ROUNDUP. Mar. 26.) 

Following applications for renewal of 

:ense were RETURNED : WRFS Alex- 
jider City. Ala.; KRKL Kirkland. 
'ash.; WRFW Eau Claire, Wis. 

fCC roundup 

New Grants, Transfers. Changes, Applications 



Summary of Authorizations, Stations On the Air, Applications 

Class On Air Licensed CPs 

AM Stations 2,239 2,235 131 

FM Stations 661 516 161 

TV Stations 107 67 42 

* On the air. 








randum opinion and order denied 
petition for rehearing filed by WFBM, 
directed against FCC decision granted 
application of Morrisville Bcstg. Co. 
to change operating assignment of 
WBUD Morrisville, Pa. from 1490 kc, 
250 w, unlimited to 1260 kc, 1 kw, un- 
limited, directional, and to move main 
studio to Trenton, N. J. and transmitter 
location to the vicinity of Trenton, 
subject to engineering conditions. 
Order Mar. 22. 

Non-Docket' Actions . . . 

KWHK Hutchinson, Kan. — Removed 
from hearing and granted application 
for switch in facilities from 1190 kc, 1 
kw, daytime to 1260 kc, 1 kw, day, 500 
w, night, directional day and night; 
engineering conditions. Granted March 

WVSH (FM) Huntington, Ind.— 
Granted modification of license for 
switch in facilities from Ch. 201 (88.1 
mc) to Ch. 220 (91.9 mc). Granted 
March 28. 


WOV New York — Granted assign- 
ment of license to newly formed cor- 
poration of same name, Wodaam Corp. 
Granted March 23. 

KSMA Santa Maria, Calif.— Granted 
assignment of license from John H. 
Poole to John I. Groom and James 
Hagerman, a co-partnership, for con- 
sideration of $27,500. 

WLOK-AM-FM Lima, Ohio— Granted 
assignment of license of AM station 
and construction permit of FM from 
Fort Industry Co. to WLOK Inc., of 
which Lloyd A. Pixley is president, 
treasurer and director for considera- 
tion of 8137,500 plus or minus certain 
accounts. Granted March 28. 

WJIG Tullahoma, Tenn.— Granted as- 
signment of license from Tri-Cities 
Bcstg. Co. to Raymond L. Prescott Jr. 
d/b as WJIG, presently 50% owner 
WJIG for $19,000. Granted March 28. 

WFVG Fuquay Springs, N. C. — 
Granted assignment of license from 
Radio Station WFVG to J. M. Stephen- 
son and B. H. Ingle Sr. d/b as Radio 
Station WFVG. A consideration of 
$16,000 is paid to retiring partner W. J. 
Davis. Granted March 28. 

WSAI-AM-FM Cincinnati, Ohio- 
Granted consent to transfer control 
from Field Enterprises Inc. to Fort 
Industry Co. for $225,000 plus or minus 
certain adjustments; subject to con- 
dition that transfer not be effected 

15th year of SERVICE to 69,740 rural-urban 
homes, with farm income $535,703,000; total 
retail sales $493,004,000. A Lee Station — 
represented by Weed & Company. 


until Fort Industry Co. disposes of in- 
terests in WLOK-AM-FM (See above.) 
Granted March 28. 

KWBE Beatrice, Neb.— Granted con- 
sent to transfer control from John F. 
Thorwald to Merle G. Jones, Thomas 
E. Adams Jr., M. E. Dole, Marion Mor- 
ton and Joe D. Goldberg for $54,545. 
Granted March 28. 

KEVA Shamrock, Tex. — Granted as- 
signment of license from Albert Cooper 
to new partnership of Albert Cooper, 
40%, and James Daniel Abbott, 60%, 
d/b as Shamrock Texas Bcstg. Co. for 
$18,000. Granted March 28. 

WOSC Fulton, N. Y.— Granted assign- 
ment of license from Oswego County 
Bcstg. Co. Die. to Harold W. Cassill for 
$50,000. Granted March 28. 

New Applications . . . 


Phoenix City, Ala. — Community 
Bcstg. Service Inc., 1270 kc, 1 kw, day- 
time; estimated construction cost $25,- 
000. Applicant is also licensee of WAAA 
Winston Salem, N. C. Filed March 26. 

Wadesboro, N. C. — Robert Phillip 
Lyon and Risden A. Lyon d/b as R. P. 
Lyon & Son, Ch. 240 (95.9 mc), 285 w, 
antenna 444 ft.; estimated construction 
cost $3800. Applicant is also licensee 
WADE Wadesboro. Filed March 26. 

Mobile, Ala. — The Mobile Press Regis- 
ter Inc., Ch. 8 (180-186 mc), ERP 27.2 kw 
vis., 13.6 kw aur., ant. 293 ft. Estimated 
cost $206,000, first year operating cost 
$135,000, revenue $135,000. Applicant 
is licensee WABB-AM-FM there. Filed 
March 29. 


WFRO-AM-FM Fremont, Ohio— As- 
signment of license from R3bert F. 
Wolfe Co. to Wolfe Bcstg. Corp. for 
token price of $1, step taken to sepa- 
rate Robert F. Wolfe's broadcasting in- 
terests from his office supply interests, 
formerly owned by same company. 
Filed March 26. 

WMGR Decatur, Ga. — Assignment of 
license from Thomas R. Hanssen, John 
A. Dowdy and Charles W. Dowdy d/b 
as Decatur Bcstg. Co. to Thomas R. 
Hanssen, John A. Dowdy, Charles W. 
Dowdy and Mrs. Winnie S. Vaughn 
d/b as Decatur Bcstg. Co. Mrs. Vaughn, 
owner of Vaughn's Grocery, Milan, Ga. 
pays $4,000 to company for her 25% 
interest. Filed March 26. 

WQUA Moline, 111. — Assignment of 
license from Moline Bcstg. Corp. to 
Quad-City Bcstg. Corp., having identi- 
cal stockholders. No money is in- 
volved in transfer. But physical pro- 
perties are to remain under ownership 
of Moline Bcstg. Corp., to whom Quad- 
City Bcstg. Corp. will pay an annual 
rental of $6,500. Filed March 26. 

WNAW North Adams, Mass. — As- 
signment of license from Neal W. Welch 
to Courtlandt Nicoll for $15,000. Mr. 
Nicoll is secretary, director and legal 
covnsel for Vendex Corp., New York, 
distributors of Snow Crop Orange 
Juice; also director, assistant secretary 
and counsel for Greene County Print- 
ing Corp., Coxsackie, N. Y., newspaper 
publishers. Filed March 26. 

WAZL-AM-FM Hazleton, Pa.— As- 
signment of license from Victor C. 
Diehm, E. H. Witney, Hilda M. Deisroth 
and George M. Chisnell d/b as Hazle- 

weather station 

ton Bcstg. Co. to Hazleton Bcstg. Co. 
Inc. Assignee is owned by same part- 
ners, each holding 25% interest. No 
money involved. Transfer is under- 
taken to give owners benefit of cor- 
porate ownership. Filed March 26. 

KODY North Platte, Neb.— Voluntary 
transfer of percentage of partnership 
interest from George B. Dent Jr. and 
Townsend E. Dent to John Alexander 
in order to equalize partnership in- 
terest at 33>/j% each. Transferors 
formerly held 41.1% each while Mr. 
Alexander held 16.6%. Mr. Alexander 
is to pay each of his co-partners $5,100 
for his increased share of partnership. 

WIRB Enterprise, Ala. — Assignment 
of license from Franklin H. James, 
Robert E. James, and Ralph M. Stan- 
ford d/b as The Wireglass Bcstg. Co. 
to new partnership of Robert E. James 
and Ralph M. Stanford d/b as The 
Wireglass Bcstg. Co. Franklin H. James 
relinquishes his share of partnership in 
consideration for which he is released 
of $2400 obligation for original capital. 
Filed March 28. 

KCRV Caruthersville, Mo.— Transfer 
of control Pemiscot Bcstrs. Inc., li- 
censee, from William R. Smith and 
Emmett F. Smith to J. E. Taylor, Harry- 
Levin and Robert L. Harrison for $35,- 
000. Mr. Taylor and Mr. Levin are 
present stockholders and will each own 
45% under new arrangement. Mr. 
Harrison is present manager of station 
and will own 10%. Filed March 29. 

WJRD Tuscaloosa, Ala. — Assignment 
of license from Wilhelmina Q. Doss, 
Administrator of estate of James R. 
Ross Jr., deceased to Wilhelmina Q. 
Doss. Mrs. Doss is sole owner of en- 
tire estate left by Mr. Doss under final 
settlement. Filed March 29. 

Deletions . . . < 

TOTAL withdrawals to date since Jan. 
1: AM 8 FM 30 TV 0. New deletions, 
effective dates and reasons follow: 

WDAK-FM Columbus, Ga. — Radio 
Columbus Inc., construction permit, 
March 22. Reason unavailable. 

WIST (FM) Charlotte, N. C— The 
Bcstg. Co. of the South, license, March 
21. Economic. 

KKLA (FM) Hollywood, Calif.— Echo 
Park Evangelistic Assn., license, March 
21. Economic. 


J O P L I N , MO. 

REACHES 446,600 

$285,550,000 ANNUALLY 


The ACt Windometer is in use by airlines. . 

govt., yachtsmen, flyers, industry — self * 

contained— complete precision units — con- | 

tingous reading — Send for tVee tfoo crt a 

booklet — write Dept. i<-4 58V. 50 I 

Aviation's Leading Supply House!"* \ 

AIRCRAFT COMPONENTS. INC. ■«.». Harbor. Mich. 

The small map above shows 
airline miles to nearest met- 
ropolitan centers, assuring 
unduplicated CBS service to 
the KSWM audience. 

Now in its fifth year of service. 
KSWM is an integral part of all 
community affairs and activities. 

C B S in 

Nationally Represented by 
William G. Rambeau Co. 

Austin A. Harrison. Pres. 

April 2, 1951 • Page 91 




please send J^^astinQ 
Bko^ W n G a * Press BWto 

870 H^f 4 , 0. C 



DISCUSSION of measures for m 
receiving tubes, pending evaluation 
appointments at government level 
last week. 

Officials of the National Produc- 
tion Authority, meeting with an 
industry advisory committee last 
Tuesday, revealed that the govern- 
ment plans to reserve an adequate 
nickel supply during the April- 
June period "because of the indus- 
try's importance to the defense ef- 

At the same time these appoint- 
ments were either announced or of- 
ficially confirmed : 

(1) Louis H. Niemann, Sylvania 
Electric Products Inc., named chief 
of the tube section, NPA's Elec- 
tronics Products Div. 

(2) Luther W. Hill, Carolina 
Telephone & Telegraph Co., ap- 
pointed director of communications 
equipment, NPA 

It also was learned that Lewis 
Allen Weiss, director of NPA's Of- 
fice of Civilian Requirements and 
former Don Lee-MBS executive, 
would assume the title of assistant 
administrator to the National Pro- 
duction Authority administrator, 
while retaining present duties with- 
in OCR. Mr. Weiss, who was named 
director last month [Broadcasting 
• Telecasting, March 12], will ex- 
ercise greater responsibility in the 
field of civilian needs, conferring 
with other agency heads as a full- 
fledged representative of NPA. 

Mr. Niemann is on leave of ab- 
sence from his post as manager of 
sales engineering for the sales de- 
partment of the radio tube and tel- 
evision picture tube division at 
Sylvania. In accepting the NPA 
post Mr. Niemann heads a section 
similar to one in which he served 
during world War II. His duties 
were outlined in the March 12 
Broadcasting • Telecasting. 

Other Changes 

In other personnel alignments, 
it was revealed that Walter W. 
Watts, special assistant to Gen. 
William Harrison, Defense Pro- 
duction Administrator, would serve 
as temporary acting chairman of 
the newly - created government 
Electronics Production Board. The 
group has been set up to supervise 
both military and civilian require- 
ments and speed up production 
contracts [Broadcasting • Tele- 
casting, March 26]. Mr. Watts 
also heads DPA's Production Ex- 
ecutive Committee. 

Other board members, set last week, 
are: Harry Ehle, International Resist- 
ance Co., now consultant to the Army; 
Don Mitchell, Sylvania Electric Prod- 
ucts Co., Air Force consultant; John 
Small, Munitions Board chairman; 
John Daley, director of NPA's Elec- 
tronics Products Div.; Vice Admiral 
A. C. Noble, U. S. Navy, and Mr. 
Watts, along with an unnamed official 
of the Atomic Energy Commission. 

With respect to receiving tubes, 
NPA authorities explained that an 
adequate nickel supply, designed 
as an interim measure, would en- 
able the industry to (1) avert loss 
of skilled manpower and produc- 

Adequate Nickel Supply 
Planned by NPA 

aintaining the production flow of 
of military requirements, and key 
highlighted electronic developments 

tion and (2) prevent waste of ma- 
terial and deterioration of vital 
plant facilities. 

The agency stressed that a por- 
tion of new production may have 
to be sacrified to maintain the 
parts replacement program set 
forth under the government's ; ,,MR0 
(maintenance, repair and operat- 
ing) program. Industry represent- 
atives, in turn, reported progress 
in conservation efforts and noted 
the industry had produced 383 mil- 
lion receiving tubes last year, 
reaching a high level this past Jan- 
uary with output of nearly 40 mil- 

Attending the session were rep- 
resentatives of General Electric 
Co., Philco Corp., RCA Mfg. Co. 
(Tube Div.), Raytheon Mfg. Co., 
Sylvania Electric Products Co. and 
other firms. 

Retail Radio Success 

(Continued from page 28) 

is what retailers are planning now. 
This is in direct contrast to first 
of the year advertising predictions. 
This does not necesarily mean that 
the advertising percentage will in- 
crease. Retailers are anticipating 
gains in total sales volume over 
last year. Current estimates indi- 
cate approximately a 10% increase. 
If retailers continue their identical 
advertising percentages, we will 
see approximately 10% increase in 
retail advertising dollars." 

Another measure, Mr. Abrahams 
continued, is to "promote at the 
time people want to buy." A third 
measure is to "get more for the 
advertising dollar by using the 
right advertising attack." Proven 
methods are in use to create more 
sales and get more results "through 
the process of revealing greater 
information to the customers," he 

"At NRDGA, we put much effort 
into the study of radio for retail- 
ers," Mr. Abrahams went on, be- 
cause "we had continuous demands 
from stores for information about 
radio, how to use it, when to use it, 
how to evaluate it and other points. 

"Why do stores use radio? Why 
is the use of radio increasing? 
Here are the reasons," he con- 
tinued : 

1. Radio has a personal appeal — 
you . . . hear and feel the presence 
of an announcer and his entire pro- 
gram cast. ... It creates a per- 
sonal tie between the advertiser and 
the customer. 

2. Radio has widespread circulation 
— it helps to increase a store's trad- 
ing area . . . included . . . (is) . . . 
a listening audience diversified in in- 
come, age and social position. 

3. Radio reaches customers in their 
homes — these customers need not ex- 
ert any effort or spend any money to 

MONTGOMERY WARD farm store, 
Denver, March 17 began sponsorship 
of the Saturday afternoon program, 
Garden Tips, over KLZ Denver. Plan- 
ning the programs are (I to r) J. C. 
Woodcock, advertising manager, 
Montgomery Ward's Denver retail 
store; Lowell Watts, KLZ farm di- 
rector, and Jack Tipton, KLZ account 

hear the advertising messages. 

4. Radio has various types of pro- 
grams to reach specific audiences — 
. . . Makes it possible to use the 
"beamed program technique" and talk 
to particular groups with express in- 
terest in selected merchandise. 

5. Radio is flexible and can be 1 
shifted quickly to meet specific and 
timely situations. 

6. Radio can create quick accept- 
ance of a definite department or serv- 

7. Radio helps to develop store , 

8. Radio creates word - of - mouth 
publicity — . . . It is part of parlor 
conversation to gag about commer- 
cials or tunes on the radio. 

9. Radio stimulates employes — . . .1 
Gets an added boost from store peo- 1 
pie who are often enthused by their 1 
store's radio activities. 

10. Radio strengthens a store's po- 
sition with its resources — Manufac- 
turers are often impressed with a 
store's radio activities. 

11. Radio increases the acceptance 
of other media — Helps to confirm ad- 
vertising messages in other media and 
magnify their importance. 

12. Radio builds store traffic and 
increases sales. 

Case Histories Cited 

Citing a half dozen case his- 
tories to illustrate his points, Mr. 
Abrahams said: "It would be pos- 
sible to go on and on with case 
histories of successful retail radio 
results. Our files are full of them. 
Properly used to sell merchandise, 
by showing benefits which cus- 
tomers can get from the merchan- 
dise, radio can be a highly produc- 
tive advertising medium. Used 
properly, it can do a great deal to 
shrink the high cost of advertis- 

i] :: 



\w One of the leading and 

oldest schools of Radio 
Technology in America, offers its 
trained Radio and Television tech- 
nicians to the Broadcasting In- 

Address inquiries to 
Placement Director 


A Service of Radio Corporation 

of America 
350 W. 4th St., New York 14, N. T. 

Page 92 • April 2, 1951 

BROADCASTING • Telecasting 

January Billings 

(Continued from page 25) 
ig the year's first month with 
•33,569 in gross billings, while 
ever Bros, ranked third by in- 
ting $742,742 in network ad- 
rtising. Fourth and fifth were 
eneral Foods and Sterling Drug 
th gross time purchases of $734,- 
5 and $659,300, respectively. 
Largest of the product group ad- 
ertisers in January were the food 
reducers, whose gross billings to- 
died $4,134,288, a slight increase 
jrer the January 1950 $4,100,124 
4tal. General Foods' expenditure 
■f $709,493 topped the individual 
ivertisers within this group. 
The Toiletries & Toilet Goods 
anufacturers ranked second 
.irough their $2,372,164 invest- 
ment, $480,427 of which was pur- 
nased by Gillette Safety Razor 
brp., which led this group. 
The Drugs & Remedies class, 
d by Sterling Drug Co., expended 
l. 297,641 to place third among the 
•oduct groups, while fourth and 
■.Eth place fell to the Smoking Ma- 
- rials manufacturers and the 
Daps, Cleansers & Polishes cate- 

The overall total of $16,666,712 
network gross billings during 
jjjinuary 1951 evidenced an approx- 
aate 2.49c drop from last year's 




Hollywood Operations Dir. 

EWIS S. FROST, assistant to the 
:e president in charge, NBC 
Western Div., has 
been appointed 
director of opera- 
tions for the net- 
work, Hollywood. 
The announce- 
ment was made 
Wednesday by 
John K. West, 
vice president in 
charge of the 
netwoi'k's West- 
ern Div. 

Mr. Frost first joined the net- 
•rk in 1930 as manager of the 
jgram traffic department, San 
ancisco. Two years later he was 
med program manager, and in 
66 was appointed to his formerly 
id post as assistant to the vice 


Agriculture & Forming 
Apparel, Footwear & Acces. 
Automotive, Automotive Acces. 

& Equip. 
Aviation, Aviation Acces. & Equip. 
Beer, Wine & Liquor 
Bldg. Materials, Equip. & Fixtures 
Confectionary & Soft Drinks 
Consumer Services 
Drugs & Remedies 
Entertainments & Amusements 
Food & Food Products 
Gasoline, Lubricants & Other Fuels 

Household Equip. & Supplies 
Household Furnishings 

Jan. 1951 

Jan. 1950 


Jan. 1951 

Jan. 1950 

S 58,761 

S 93,708 

Industrial Materials 








Jewelry, Optical Goods & Cameras 





Office Equip., Writing Supplies & Equipment 70,728 


Publishing & Media 





Radios, TV Sets, Phonographs, 



Musical Instruments & Acces. 





Retail Stores & Shops 





Smoking Materials 


J., 1 M,J77 



Soaps, Cleansers & Polishes 



Sporting Goods & Toys 
Toiletries & Toilet Goods 







Transportation, Travel & Resorts 













Brooks Named President 

W. EMMETT BROOKS, manager, 
WEBJ Brewton, Ala., was elected 
president of the Alabama Broad- 
casters Assn. at its annual spring 
meeting in Birmingham March 22- 
23. Mr. Brooks, a lawyer and news- 
paper publisher, succeeds Bert 
Bank of WTBC Tuscaloosa, Ala. 

Chosen to serve with Mr. Brooks 
were: Tom Martin, WAPX Mont- 
gomery, vice president; Malcolm 
Street, WHMA Anniston, secre- 
tary-treasurer. Mr. Martin re- 
places Mr. Brooks as vice presi- 
dent; Mr. Street fills the office for- 
merly held by Graydon Ausmus, U. 
of Alabama. 

Two members were re-elected to 
the board of directors. They were 
Lionel Baxter, WAPI Birmingham, 
District 2, and Marion Hyatt, 
WJHO Opelika, District 3. Hugh 
Smith, WCOV Montgomery, was 
elected to replace Mr. Martin on 
the board of directors for Dis- 
trict 4. 

More than 50 broadcasters from 
Alabama and several guest speak- 
ers from New York, Ohio, Geor- 
gia and other points were in Bir- 
mingham for the meeting at the 
Tutwiler Hotel. 

Highlighting the Thursday 
(March 22) session was a speech 
by Carl Haverlin, president, BMI. 
Mr. Haverlin chided those who 
would believe television is to "kill 
AM radio." But to the contrary, it 
merely created a better apprecia- 
tion of music and was a stimulant 
to both records and recitals, Mr. 
Haverlin reminded. 

Television, in his view, "will be 

Wife M BMI 46 fN* 

Another BMI "Pin Up" Hit— Published by Spitzer 


On Records: Gordon Jenkins—Dec. 27349; 
Rav Anthony-Cap. 1367; Bill Farrell-MGM 
10900; Ames Brothers — Coral 60363. 

On Transcriptions: Ray Anthony— Langworth ; 
Bob Crosby— Standard; Larry Fotine— World. 

a boon to radio. Each is an individ- 
ual art form. Each has its place." 

The March 23 session was de- 
voted largely to programming: 

A clinic on programs by Glenn Dol- 
berg, director of station relations, 
BMI, with Dorsey Owings, field rep- 
resentative of BMI, as chairman; 
"Research for Better Programs," by 
Dr. Kenneth Harwood, program de- 
partment of the U. of Alabama; "Your 
Product is Programs," by Herbert 
Rice, national production manager, 
MBS, New York; "Programming From 
3 to 5, Small Stations," by Robert 
Rounsaville. owner-operator WQXI 
Atlanta, WBAC Cleveland and WBEL 
Elizabethton, Tenn.; "Disc Jockeying 
and Farm Audiences," by Joe Rumore, 
WVOK Birmingham, and a discussion 
on radio public relations by George 
Gingell, program director, WRBL Co- 

Other speakers were Dave Baylor, 
general manager, WJMO Cleveland, 
Ohio; Bill McCain, program director, 
WBRC Birmingham; Aubrey Wil- 
liams, radio director for a New Or- 
leans advertising agency and formerly 
producer of radio shows Vox Pop and 
We, the People, and Leo Martin, head 
of the department of radio, U. of 


Downs, Bridges To Speak 

BILL DOWNS, CBS Korean corre- 
spondent, and Jones Bridges, news 
editor, WSB-TV Atlanta, have been 
added to the list of speakers for 
the sixth annual Georgia Radio and 
Television Institute at the U. of 
Georgia, Athens, April 5-7 [Broad- 
casting • Telecasting, March 26]. 

Others scheduled to speak include 
Edgar Kobak, BAB board chair- 
man, and Maurice B. Mitchell, vice 
president and general manager, 
Associated Program Service. 

In addition to lectures the In- 
stitute, sponsored by the Henry 
Grady School of Journalism and 
the Georgia Assn. of Broadcasters, 
will feature panel discussions on 
special problems of radio. Panel 
on women in broadcasting will be 
led by Helen Farmer, WMAZ 
Macon, Ga., and Mary Anne Mar- 
tin, WRFC Athens. 

Another session will feature 
John Derr, CBS associate director 
of sports, who conducts the CBS 
Sports Roundup. Mr. Derr will 
discuss "The Importance of Sports 
in Radio and Television Program- 
ming," assisted by a panel of 
sports experts including Jim 
Woods, WAGA Atlanta; George 
Theeringer, WRBL Columbus, Ga.; 
Thad Horton, WSB-TV, and Jack 
Kellv, WGST Atlanta. 

Flamingo Promotion Set 

LEIGH FOODS INC. will spend 
$200,000 promoting its Flamingo 
frozen orange juice over WCBS- 
AM-TV New York during the next 
year, it was announced Friday. By 
far the largest sum ever spent by 
a food producer promoting a single 
product over a New York station, 
according to WCBS sales officials, 
it will be used for 16 one-minute 
cartoon announcements over 
WCBS-TV each week for 52 weeks, 
starting yesterday (Sunday), with 
replacement every two months by 
16 new cartoons; and a compre- 
hensive schedule of radio spot an- 
nouncements, featuring the Fla- 
mingo Calypso jingle, scheduled to 
start a month hence. 


OADCASTING • Telecasting 



A large New Orleans 
Dr "D Chain increased 
Prescription business 
. 00% in a one month 
wst with WMRY. Like 
many other accounts it 
•s now using a liberal 
schedule with good re- 

Programmed for Negroes by Ne- 
groes, WMRY is effectively 
directing the buying habits of 
this vast, faithful audience. 



Nat'l. Representative 


April 2, 1951 • Page 93 deadline 


AVERAGE home viewer spends 3 hours and 
24 minutes per day watching TV, BBDO said 
last week in report on' nationwide survey con- 
ducted last November by agency to determine 
impact of television on leisure time. 

Findings included: Movie attendance appears 
hardest hit by TV, with 18% of persons in non- 
TV homes going to movies on typical day 
against 12% for TV families, a one-third de- 
crease. Radio is listened to by 67% of persons 
in TV homes, compared to 87% in non-TV 
homes, but people with video sets listen to radio 
on average of 2 hours and 10 minutes a day. 
Newspaper reading declines slightly in TV 
homes for daily papers, with Sunday paper 
reading about same as for non-video families. 
Magazine reading drops from 69% in non-TV 
homes to 60% in homes with video, but average 
reader in TV homes on typical day devotes 
59 minutes to weekly magazine reading. 


"LONG RECORD of Westinghouse in the 
radio broadcasting field is conclusive proof of 
its ability and desire to broadcast in the pub- 
lic interest," Westinghouse Radio Stations 
Inc. told FCC Friday in petition asking Com- 
mission to finalize proposed grant of WRS' 
long-pending bid to increase power of WOWO 
Fort Wayne, Ind. to 50 kw, directional night. 
Petition was first filed after decision of Com- 
mission to drop its proposed "uniform policy" 
plan and consider applicants on case-by-case 
basis where anti-trust or other federal law 
violations are involved (see early story page 
25). WOWO, now 10 kw on 1190 kc, first 
sought 50 kw in 1937. 


INFORMAL poll of Wisconsin legislators 
taken by state broadcasters shows majority 
favoring re-interpretation of consideration 
clause in state's lottery laws relating to give- 
aways. (See story this issue.) Proposed 
amendment, providing that hearing or watch- 
ing radio or TV broadcast with prizes does not 
constitute consideration, could set national 
precedent for revised state legislation. Ex- 
cise and Tax Committee reportedly will send 
favorable report back to assembly for vote. 


agency, announced it filed voluntary petition 
in bankruptcy Friday. Move, decided upon 
by board of directors Wednesday, "was made 
to protect creditors from sustaining any fur- 
ther losses . . . All clients and present creditors 
are being notified," statement said. 


ADDITION of Donley Fedderson, president of 
Northwestern U., to Broadcast Advisory Coun- 
cil, representing University Assn. for Profes- 
sional Radio Education, announced Friday by 
NAB President Justin Miller, BAC chairman. 
He was fifth accepting membership this week 
(see early story page 68). 


FCC Chairman Wayne Coy last Saturday was 
to unleash blast at provision of McFarland 
Bill (S 658) which prohibits Commissioners 
from consulting with Office of Formal Hearing 
Assistants and other staff members on adjudi- 
catory matters. In speech, prepared for In- 
diana Law Journal banquet, Indiana U. School 
of Law, Bloomington, last Saturday night, 
Chairman brought up matter while outlining 
relationships between FCC and lawful proce- 
dures and said : 

To cut the Commissioners off from all its expsrt 
staff by denying them the right to consult with the 
staff could result only in uninformed judgments 
based on insufficient knowledge of the complex fac- 
tors which should determine any of the decisions 
in this field. 

Mr. Coy to testify when hearings on S 658 
open Tuesday before House Interstate & For- 
eign Commerce Committee (see story, page 38). 


ELECTION of Richard M. Fairbanks, pres- 
ident of WIBC Indianapolis, Ind., to NARTB 
board of directors, representing District 8, an- 
nounced Friday by C. E. Arney Jr., association 
secretary-treasurer. Mr. Fairbanks, in ballot- 
ing which ended Thursday midnight, won close 
race in Indiana-Michigan area over Milton L. 
Greenebaum, owner-president, WSAM Sag- 
inaw. Both were nominated to fill unexpired 
term of George J. Higgins, who resigned on 
move from District 8 to KMBC Kansas City, 
Mo. Mr. Fairbanks assumes post immediately, 
serving until close of 1952 NARTB convention. 


WMAW Milwaukee denied alleged intent to 
deceive FCC as to ownership and finances at 
oral argument Friday before full Commission 
on station's petition asking FCC to set aside 
final ruling which would deny license to cover 
initial construction permit [Broadcasting • 
Telecasting, March 19; Dec. 20, 1950]. 
WMAW charged FCC in reversing recom- 
mendation of hearing examiner to grant license 
failed to show "errors" of examiner's con- 


ALLOCATION of network radio-television 
time for civil defense spots set by Advertising 
Council, Charles Jackson, White House as- 
sistant, revealed Friday. Network radio and 
television weeks start April 9 and April 23, 
respectively. Use of "live" or filmed announce- 
ments on TV undetermined. Spots designed 
to familiarize American public with emergency 
alert cards and posters in their areas. Series 
also extended to cooperative programs. 


GRAND jury now considering case of ABC 
Commentator Paul Harvey's unauthorized 
entry into atomic lab will be held over through 
April, U. S. Dist. Atty. Otto Kerner said Fri- 
day. Government seeking indictment of Mr. 
Harvey charging violation of national security. 

Closed Circuit 

( Continued from page U ) 

as many stations reclassify themselves unde ' 
dues structure. Boost in receipts based on 
November board action requiring incom 
bracket to be based on report submitted t\ 

U. S. TOBACCO (snuff), through its agenc>i 
Kudner Adv., New York, looking for quartei 
hour hillbilly shows in southern markeb 
Starting date is tentatively scheduled mid| 


MAJOR issues on agenda for BAB progran 
April 17 during NARTB convention in Chi 1 
cago announced Friday by BAB Presiden 
William B. Ryan, who said emphasis would b , 
on selling radio aggressively and constructively 
Issues to include: (1) AM rate reductio 
question, "including analysis of erroneous o 
misleading assumptions on which recent de 
mands for rate cuts by the Assn. of Nationa 
Advertisers and others have been made;" (2 
"fair selling practices ... to guard agains 
loss of prestige . . .;" (3) "radio's past fail 
ure to provide advertisers with basic, funda 
mental market data on the medium," and it 
"obligation to conduct sound, believeable re 
search ... to prove (radio's) right to ; 
larger share of the national and local adver 
tising dollar." 


PUBLIC service campaigns of Advertising 
Council during emergency period receivin; 
heavy support from radio and TV but "mucl 
of the print support" has waned, according ti 
Robert B. Mathews, assistant director of ad 
vertising,- General Foods Corp. 

Speaking at closing business session of Assn 
of National Advertisers convention at Ho 
Springs, Va. (early story page 23), Mi 
Mathews called for increasing advertiser sup 
port of public service advertising in printei 
media. Speaking as council member he sail 
advertisers are contributing generously of radii 
and TV time. 


GENE AUTRY'S Flying A Pictures, ne\ 
half-hour film series shot for TV, which star 
Jack Mahoney, was sold in nine markets be 
fore it was released. CBS Radio Sales T"\ 
productions has spotted it for Langendor 
Bakeries in Seattle, San Diego, San Francisc 
and Los Angeles; for Peterson Baking Co. ii 
Omaha and for various sponsors in Kansa 
City, Milwaukee, Louisville and Pittsburgh. 


HENRY SCHACHTE, national advertisin 
manager of Borden Co., elected ANA boar 
member succeeding Howard Chapin, recentl 
named General Foods director of Birdseye mai 
keting and sales. Mr. Chapin resigned froi 
board with assumption of new General Fooc; 
post. ANA closed convention Friday with of! 
record discussion of war situation by Fran 
Pace Jr., Secretary of Army. 


pointed eastern representative for Texas Span 
ish-language broadcasters group (KTXF 
Austin, KCOR San Antonio, KUNO Corpu 
Christi, and XEO Matamoras and XEU 
Reynosa, Mexico). 

Page 94 • April 2, 1951 

BROADCASTING • Telecastin 


Does /Vof Ran fr? Grc/es/ 

and Only The KMBC-KFRM Team 
Covers It Effectively 
and Economically! 

During the past year The KMBC-KFRM Team 
has substantially increased an already comfort- 
able lead audience-wise in the great rectangular 
Kansas City Primary Trade area. Proof lies in the 
result of a late 1950 survey made at the Kansas and 
Missouri State Fairs and at the American Royal. 

The KMBC-KFRM Team has built effective 

Daytime half-millivolt contours shown in black. 

and economical coverage of the territory with- 
out waste circulation but more important, the 
building continues! 

Contact KMBC-KFRM, or any Free & Peters 
"Colonel" for full details on why The KMBC- 
KFRM Team is your best buy in the Heart of 










ling Defends 
adio Silence 
i Mike, Page 48 


j ins on Page 55 

)0 Annually 
cents weekly 




Now let 


Famous Phil's taking Baltimore by storm! He's on W-l-T-H now 
for two full hours (2 to 4 P.M.) Monday through Saturday. He 
does the whole show himself. And what a salesman he is! Phil 
is big time stuff for this great local show. For participations, 
ask your nearest Headley-Reed man. 

TOM TINSLEY, President 

Represented by HEADLEY-REED 



It took a lot of plowing and planting, 
tilling and toiling to harvest 
the bumper crop of listeners 
the Havens & Martin stations deliver in 
Virginia's first market. 
Pioneers in radio and television both, 
WMBG, WTVR and WCOD are as much a part of 
prosperous Richmond as its traditions 
and landmarks. They are as close to its 
people, their likes and tastes, as you'd 
want your national sales message to go. 
A Blair representative will be glad to 
amplify the facts. 

Havens & Martin Stations are the only 
complete broadcasting institutions in Richmond. 


Pioneer NBC outlets for Virginia's first market. 
Represented nationally by 
John Blair & Company. 

leads by 35%* 
over Houston's 
second station 

FIRST in Mornings 
FIRST in Afternoons 
FIRST in Evenings 

* I n Total Rated Periods 
Hooper Radio Index 
J a n u a r y - F e b r u a r y , 1951 


NBC and TQN on the Gulf Coast 

JACK HARRIS, General Manager 
Represented Nationally by 

;hed every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building, Washington 4, D. C. 
Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879 



Closed Circuit 


WASHINGTON radio-TV lawyers, through 
Practice & Procedure Committee of Federal 
Communications Bar Assn., will ask FCC for 
immediate oral argument on legality of pro- 
cedure on TV allocations. Group will contend 
that FCC can lift freeze at once rather than 
hold new authorizations in abeyance until in- 
volved city-to-city hearings and other legalistic 
processes are completed — perhaps many 
months hence. 

and CBS suits to permanently enjoin FCC's 
1949 give-away ban not expected until summer 
or early fall. Attorneys for both sides are try- 
ing to narrow issues. 

STAFF REPORT recommendation now before 
FCC inveighs against Muzak-type services 
by FM stations, on ground that they are in 
derogation of Communications Act which re- 
quires sponsor identity. Beep services elimi- 
nate commercials. On other hand, Transit 
Radio type presumably would get blessing as 
in keeping with requirements of law on spon- 
sor identification plus fact that service can- 
not be performed by wire lines. 

HI-V (concentrated orange juice), New York, 
to launch extensive radio spot campaign 
throughout East and Midwest within next 
month, probably featuring voice of Arthur 
Godfrey (one of company's directors). Frank- 
lin Bruck Adv., New York, is agency. 

FEELING GROWS on Capitol Hill that edu- 
cators' lobbying for TV time and/or channels 
gaining momentum. Bill already introduced 
in House by Rep. Emanuel Celler (D-N.Y.) to 
get 25% of TV commercial time (see story, 
page 57) may be followed by similar move in 

THEATRE interests indicate no immediate 
counter-action on FCC's planned licensing pol- 
icy to study alleged anti-trust and restraint of 
trade practices of movie applicants (earlier 
story, page 58). Rather they'll sit back and 
await Commission's next move as well as to 
see what comes out of upcoming rash of 
spring exhibitor and distributor conventions, 
where it's expected issue will get thorough dis- 

ALLIED States Assn. of Motion Picture Dis- 
tributors, while suggesting FCC policy ideas 
on movie applicant licensing were "planted" 
with it, nevertheless refuses to specify or elab- 
orate on point; merely suggests: "Let the 
shoe fit where it will." 

JUDGING by advance signs some NARTB 
board members want to pass buck on proposal 
of test survey committee to clear up research 
confusion. Instead of adopting committee's 
proposal, backed by Assn. of National Adver- 
tisers, for NARTB to kick off project, some 
directors want to slip it to Broadcast Audience 

EYEBROWS SHOT up Friday as result of 
extracts of speech by Edgar Kobak, BAB board 
chairman, business consultant and station 

(Continued on page 82) 

April 15-19 
NARTB 29th Annual Convention 
Hotel Stevens 

* * * 

April 16: Mobilization Conference, Eighth Street 

Theatre, Chicago. 
April 16-18: Engineering Conference, Hotel 

Stevens, Chicago. 
April 16-19: Management Conference, Hotel 

Stevens, Chicago. 

* * * 

(Complete list of Upcomings on page 79) 


WAGE Syracuse, ABC affiilate with 5 kw 
on 620 kc, appoints O. L. Taylor Co., New 
York, as station representative, effective May 
1. William T. Lane is general manager of 

NEW approach to radio research, to be initiated 
by ABC in near future, will be disclosed Mon- 
day at news conference employing two-way 
closed-circuit link between ABC New York 
and Chicago offices, network announced Fri- 
day. ABC announcement promised to reveal 
"unprecedented step in the advertising media 

York, preparing radio spot announcement cam- 
paign to start April 24 in 13 markets for 13 


CONVERTERS will prove best means of en- 
abling VHF sets to receive UHF telecasts, 
RCA said Friday. RCA will make simple, 
high-quality converters permitting quality 
comparable to VHF, it was added. 

No receiver now made has provision to con- 
vert to UHF without additional cost for equip- 
ment and installation, normally including ad- 
dition of special outdoor antenna, said W. A. 
Buck, vice president and general manager, in 
letter to distributors. 

No large-scale UHF telecasting expected 
before late 1952 or early 1953, Mr. Buck said. 
Adequate supplies of converters will be made 
available by manufacturers, he added. 


CHARLES E. WILSON, director, Office 
of Defense Mobilization, scheduled to ad- 
dress NARTB television meeting in Chi- 
cago Thursday at luncheon, via closed 
circuit TV. Arrangements completed 
Friday for DuMont TV Network to pick 
up Mr. Wilson in Washington studios. 
Extra-large screen DuMont receivers to 
be placed all around Stevens ballroom. 
His address is surprise attraction of all- 
day TV meeting (see early convention 
story, page 19. Plans for unusual fea- 
ture coordinated by Charles A. Batson, 
head of NARTB's television unit. 

Page 4 

April 9, 1951 

Business Brief! 

lishing Co., to Grey Adv. Agency, New Yo 
for advertising, promotion and circulation 
Popular Photography, Radio & Televisi 
News, comic group and fiction group. 

producer-director of "Three Steps North," 
leased through United Artists, names Buchf 
an & Co., New York, to handle advertisii 
Radio will be used. 

VITAMIN SPORTS • Rybutol B-Comp 
Gelucaps, Vitamin Corp. of America, Newa 
effective April 13 to sponsor Chicago C| 
games on WBKB (TV) Chicago and a 
sponsors last half of Wednesday and Sund 
home games played by Hollywood Stars 1 
KTTV(TV) Los Angeles (see early spo 
story, page 17). Agency, Harry B. Coh- 
New York. 

ance, Baltimore, considering spot radio ca 
paign. No agency. 

ROUX EXPANDS # Roux Distributing C 
New York (color shampoo), increasing 
cently begun radio and TV spot campai. 
Advertiser now using 12 radio, eight TV m 
kets. Agency, Dundes & Frank, New Yo 

NEWS RENEWED # Pure Oil Co. rene 
Mon.-Fri. news program with H. V. Kalt 
born and Richard Harkness on NBC 7-7 
p.m. (EST) 52 weeks, effective April 
Agency, Leo Burnett Co., Chicago. 


TWO leading advertiser-agency figures ad< 
to Broadcast Advertising Bureau program | 
NARTB (NAB) convention in Chicago ( I 
story, page 19). Panel to be led by Edgar ll 
bak, BAB board chairman, also to incl I 
Robert M. Gray, manager of advertising ;1 
sales promotion, Esso Standard Oil Co., ;| 
J. S. Stolzoff, Foote, Cone & Belding, Chica I 
A network representative also is to appear. } 


JOHN H. MacDONALD, NBC vice presid \ 
and treasurer, understood to be consider >j 
several offers with likelihood he will m l 
choice shortly. With network 16 years, I 
was one of original four administrative 1 9 
presidents. Duties he's been handling will l 
taken over by Joseph V. Heffernan, ne 1 
elected financial vice president (story page i 1 


SIGMA DELTA CHI 1950 radio-TV awards I 
be presented May 24 at Waldorf - Astoria,, M I 
to Leo O'Brien and Howard Maschm^j 
WPTR Albany, for radio newswriting; W^J 
New Haven, for public service in radio jour 
ism; Jack E. Krueger, WTMJ-AM-FM 
Milwaukee, for radio reporting. Special aw 
in radio-TV reporting made to Leonard 1 
tholomew, WGN-TV Chicago. 



Greater Kansas City's ONLY 

WATT STATION for Mid- America 

ADCASTING • Telecasting 

April 9, 1951 • Page 5 

Time hiand tW 





Entire Survey 





"A" Network 

— 50 # 000 Watts 




"B" Independent 

—50,000 Watts 




"C" Network 

—50,000 Watts 




"D" Independent 
—5,000 Watts 




"E" Independent 

—50,000 Watts 




"F" Network 

—50,000 Watts 




"G" Independent 

—10,000 Watts 




"H" Network 

—50,000 Watts 




"\" Independent 

—10,000 Watts 








* Survey Periods: 
Monday through Sunday 8 AM to 5:30 PM 
February 1951 — Hempstead, Long Island — 




1100 v our di 



represented by RAMBEAU 

Page 6 • /4pr»7 9, 1951 


::. f Ilii 


Published Weekly by Broadcasting Publications, Inc. 
Executive, Editorial, Advertising and Circulation Offices: 

870 National Press Bldg. 
Washington 4, D. C. Telephone ME 1022 


Biow Study Shows Radio Still Dwarfs TV 15 

Profitable TV Summer Seen 15 

Breakdown of JWT Accounts 16 

Radio-TV Ready for Baseball Season 17 

FCC Reorganization Plans Completed 17 i 

Harold Fellows Named NARTB President 18 

The Man Fellows 18 

Record NARTB Registration Reported 19 

Ad Tax Proposal Jolts Capitol 19 

FCC Streamlining Hearings Open 21 

Kobak Blames Radio for Rate Cut Plan 22 

Kefauver Protests on WMIE Decision 23 

Hennock Hits 'Excesses' 23 

C&W Has New Pitch With Flowers . . 32 

House Group Votes 'Voice' Fund Cut 34 

TELECASTING Starts on Page 55 

Agency Beat 8 

Aircasters 50 

Allied Arts 72 

Editorial 44 

FCC Actions 74 

FCC Roundup 80 
Feature of Week . . . . 10 
Front Office 46 

New Business 

On All Accounts ... 

On Dotted Line 

Open Mike 

Our Respects 

Programs, Promotions 


Strictly Business ... 

Upcoming 79 


SOL TAISHOFF, Editor and Publisher 

JAMES, Senior Editor; J. Frank Beatty, Fred Fitz- 
gerald, Associate Editors; Jo Hailey, Makeup Editor; 
Tyler Nourse, Copy Editor; Dave Berlyn, Assign- 
ment Editor. STAFF: Lawrence Christopher, John 
H Kearney, Wilson D. McCarthy, John Osbon, Allen 
schiiltz, Kathrvn Ann Fisher, Pat Kowalczyk, Doris 
Lord, Jean D. Statz, Keith Trantow; Gladys L. Hall, 
Secretary to the Publisher. 

BUSINESS: MAURY LONG, Business Manager; Win- 
field R. Levi, Assistant Advertising Manager; George 
L. Dant, Adv. Production Manager; Harry Stevens, 
Classified Advertising Manager; Eleanor Schadi, 
Doris Orme, Judy Martin: B. T. Taishoff, Treasurer; 
Irving C. Miller, Auditor and Office Manager; 
Eunice Weston, Assistant Auditor. 

COSGROVE, Manager; Roger K. Baer, Doris J., 
Buschling, Jonah Gitlitz, Grace Motta, Warren 


, 488 Madison Ave., Zone 22. 

PLa:a 5-8355; EDITORIAL: Rufus Crater, New 
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Dickerson, Assistant to New York Editor; Gretchen i 
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Bruce Robertson, Senior Associate Editor. 

ADVERTISING: S. J. PAUL, Advertising Director 
Eleanor R. Manning, Assistant to Advertising Di- 
rector; Kenneth Cowan, Advertising Representative. 


_ 360 N. Michigan Ave., Zone 1, 
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TORONTO: 417 Harbour Commission, EMpire 4-0775; 
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Broadcasting * Magazine was founded in 1931 by 
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Estate. Broadcast Advertising * was acquired in 1932 
and Broadcast Reporter in 1933. 

* Reg. U. S. Patent Office 
Copyright 1951 by Broadcasting Publications, Inc. 

Subscription Price: $7.00 Per Year, 25c Per Copy 


m business \^ 

Veturotk • • • 

"FIRESTONE TIRE & RUBBER Co. has signed 52-week contract for 
M continuation of NBC-AM-TV simulcast of The Voice of Firestone. 

i PURE OIL Co., Chicago, renews its quarter-hour five-a-week news 
jiow for 52 weeks from April 30 on 34 NBC stations through Leo Burnett 
gency, same city. Program, aired Mon. through Fri. from 6 to 6:15 p.m. 
T, features H. V. KALTENBORN and RICHARD HARKNESS, net- 
}rk commentators. 

^pot • • • 

ALLEY'S, Tacoma (pickles and potato chips), sponsoring new song- 
.d-chatter program, Mooney and Mack on KEX Portland, KOMO 
•attle, KGA Spokane and KMO Tacoma. Program on 26-week 
sis to start. Show is transcribed by John Keating Recording Studio, 
?attle. In addition, account is using same talent in transcribed spots 
red on more than 20 stations in states of Washington, Oregon and 
taho. Agency: Condon Agency, Tacoma. HOWARD SMITH is account 

DME BREWERIES, S. F. and L. A., through Foote, Cone & Belding, 
F., buys what is reported to be largest block purchase of spot time 
Bay Area radio history. New jingle promoting Acme Gold Label Beer 
11 be featured over five Bay Area and five Central Valley stations for 
.ur months, total of 10,000 spot announcements. 

f gency •Qppointmenti • • • 

•HIAPARELLI of PARIS newest line of products for men including a 
Deful of perfume (Eau de Cologne, shaving cream, after shave lotion, 
c and soap), will be promoted through Robert Orr & Assoc., N. Y. 
dio and TV may be used. 

5LBERT WATCH Co., N. Y., appoints Publicidad Badillo Inc., San 
an, P. R., to handle advertising of watches in Puerto Rico and Virgin 

tGANIZING COMMITTEE at 15th Olympic Games at Helsinki in 1952, 
mes Victor van der Linde Co., N. Y., to handle its advertising in this 
intry. Radio and TV may be used for all three accounts. 

djaeople • • • 

: jor Gen. JOHN R. DEANE, president Italian Swiss Colony Wine Co., 
ti and S. F., re-elected president of Wine Institute. 


ILES followed the premiere March 15 of the CBS Philip Morris Playhouse, 
weekly radio drama with a $1 million annual budget. Charles Martin 
ond, I) producer, director and host on the program, receives congratula- 
s from J. L. Van Volkenburg (r), vice president in charge of network sales, 
he presence of Charles P. Tyler (I), vice president, Biow Co., agency, and 
Patrick H. Gorman, Philip Morris advertising manager. 

OADCASTING • Telecasting 

You can't afford to overlook this sales-winning 
pair of CBS stations when you make out that 
schedule for the Great Southwest. For availa- 
bilities and rates / write, wire or phone our 

National Representatives 


Page 8 • April 9, 1951 


D. STEWART, vice president and account executive on Buick a< 
count Kudner Agency Inc., N. Y., since 1935, has resigned i \ 
devote his full time as dealer with Buick franchise in Arlingto: 
Va. Mr. Stewart has been closely associated with General Motors fc 
agency for past 16 years. There will be no changes within agency, accorc 
ing to JAMES H. S. ELLIS, president Kudner Agency. All Gener; 
Motors accounts will continue to be handled with executives assigned t 
various divisional accounts reporting to president. 

JEFF SELDON, copy chief Arnold Cohan Corp., N. Y., appointed directcj 
of radio and TV department. 

WALTER H. SMITH named vice president in charge of marketing an 
research Kastor, Farrell, Chesley & Clifford, N. Y. 

FRANK CHIPPERFIELD named director of media Hewitt, Ogilvy, Bei ; 
son & Mather Inc., N. Y. He was with Roy S. Durstine Inc., N. Y. 

F. M. SIMMONDS JR., founder and executive vice president Simmonc 
& Simmonds Inc., Chicago, resigns. 

on all accounts 

GOMERY, vice president in 
charge of radio and televi- 
sion, Kenyon & Eckhardt, New 
York, is the man, it can now be 
revealed, who took the banana out 
of the refrigerator and put it on 
the Hit Parade. 

Mr. Montgomery is the author of 
the lyrics to "Chiquita Banana," a 
melodic confection which, if it of- 
fered no threat to the reputation 
of Oscar Hammerstein, did alter 
the face of the 
American ice-box, an 
accomplis h m e n t 
which Mr. Hammer- 
stein has yet to emu- 

And though social 
historians may dif- 
fer, that was really 
one of the less signi- 
ficant achievements 
of the man who has 
been in a major way 
connected with such 
accounts as United 
States Steel, duPont, 
Armstrong Cork, B. 
F. Goodrich, Conti- 
nental Can, Schenley 
and a great many 
more, composing 
sheaves of telling 
commercials and jingles too humor- 
ous to mention. 

Mr. Montgomery, a native of 
Malone, N. Y., and a graduate of 
Columbia U., began his career in 
radio as a copy-writer for the 
Emil Mogul Agency in New York. 
He refuses to speculate as to how 
many men he has called to "Bar- 



ney's," a local men's clothing a* 
count of the agency, except 1 
observe that the total is more tha 
you can reasonably shake a pip< 
rack at. 

His record of success is a lift 
clearer on his next job, with Ste: 
ling International. There his ser 1 
ice was conspicuous enough to ear 
him, after a year, a post with or 
firm's South America offices, i 
Newark where ostensibly he a) 
sorbed that intimate knowledge ( 
the banana that we 
later to make him it 
poet laureate. 

When the impem 
ing war set up 
wall on operation 
in South Americ; 
Mr. Montgomer; 
was already expej 
enough to read tr 
latin handwritiri 
thereon and 1 
moved quickly fro' 
Sterling to BBDO i 
New York. 

There he serve 
many of the a 
counts previous 
mentioned, as we 
as Servel, Schaef? 
Brewing, Saturda 
Evening Post, Reaf\ 
er's Digest and United Fruit, tl 
latter firm underwriting Mr. Mon 
gomery's lyrical tribute to the he 
baceous queen of the tropic bush. 

While at BBDO, Mr. Mon 
gomery was selected as one of 
team detailed to experiment for 
(Continued on page 5U) 



• Telecastin 


m m m 

R. E. LAWRENCE DECKINGER, research director Biow Co., and 
ILSON J. MAIN, research director Ruthrauff & Ryan, N. Y., elected 
•esident and secretary-treasurer, respectively, of Copy Research Coun- 

|,[. Other members of the executive committee elected include Dr. 

' LLEN B. SIKES, retiring president and service manager of Bureau 

f Advertising, American Newspaper Publishers' Assn., and EDWARD 

' 4TTEY, research director Compton Adv., N. Y. 

DBERT BAILEY, manager of retail advertising Simmons Co., Chicago, 
Christiansen Adv. Agency, Chicago, as account executive. 

iED OSTLER, LeVally Agency, Chicago, to copy department Need- 
i.m, Louis & Brorby, same city. 

STAUNTON MOYLAN, partner Lavenson Bureau of Adv., Phila., 
pointed director of commodity division, Office of Price Stabilization 
r Pennsylvania and Delaware. 

ENNETH G. ANDERSON, manager Windsor office, Walsh Adv. Co., 
pointed executive vice president. GEORGE E. CROSS, manager To- 
nto office, appointed vice president; HOWARD SHRIMPTON, account 
ecutive Toronto office, named director of agency. 

)S ALINE CHARLESTON, WPTZ (TV) Philadelphia, to Ward Wheel- 
Is Adv., same city, in production department. 

)YD INNES, Ruthrauff & Ryan, Chicago, to Emil Reinhardt Adv., 
kland, as account executive. 

5NYON & ECKHARDT Ltd., Toronto, moved to 8th floor, Toronto Star 
dg., 80 King St. 

)BERT HALDEMAN, media department J. Walter Thompson Co., 
F., transfers to agency's Los Angeles office where he will work with 
counts. JACK HORAK, research department, will succeed him in San 
, ancisco. 

E. JEFFERSON, account executive Stewart, Bowman & Macpherson, 
nnipeg, to Vancouver office of agency. 

! ! MES J. McGUINN to Kenyon & Eckhardt, N. Y., in publicity de- 

ESCOTT T. LUSTIG, Lee Ringer Adv., L. A., to McCann-Erickson 
S. F., as account executive. 

/ERTISING contest judges who will select the top five from the more 
n 50 papers submitted by od students at Ohio State U. — all members of 
Cincinnati Advertisers Club — include, seated (I to r) Ted Brown, pres- 
it, Perry-Brown Agency; Richard F. Peck, radio-TV division of Procter & 
ible Co.; A. A. Bissmeyer, director of sales and promotion, Albers Super- 
sets Inc. and W. T. Kilduff, sales promotion manager, H. & S. Pogue Co., 
:innati department store. Standing is Joel W. Stovall, sales manager, 
WKRC Cincinnati. 

Renegade Cowpoke 
Rounds Up Sales 
in Buffalo 

If you want to lasso a big listening . . . and buying 
. . . audience in Buffalo, New York, investigate the 
horn-rimmed varmint above. He's Johnny Eisen- 
berger, known to Buffalo audiences as "Old 
Saddlebags". And he rides the range on WBEN 
five days a week at noon. 

No doubt about it, the country is cowboy-conscious 
. . . only more so in Buffalo. "Old Saddlebags," a 
rip-snortin', rootin' tootin' disc jockey has built up 
a tremendous following in The Queen City. 

This Singer-Actor with a network background spins 
popular Western tunes, gives out with chummy 
chatter, and corrals guest stars whenever they're in 
town. It's a combination that spells SELL for sponsors. 
So if you want to put the spurs to your product in 
the Buffalo market, check with Petry for details on 
this low-cost, highly popular show. Available two, 
three or five times weekly. 





April 9, 1951 • Page 9 


You could write that line 
over a hundred times and 
it still wouldn't mean as 
much as the latest Ameri- 
can Research Bureau Sur- 

Yes, research proves 
again that WRC is your best 
buy, dollar for dollar, pro- 
gram for program and audi- 
ence for audience. 

Radio listening in Wash- 
ington is up — way up! 
WRC's share of this greater 
audience is higher than 

. . . So, whether you are 
interested in batting aver- 
ages, or home runs, look at 
the WRC record in ARB's 
current report. Your deci- 
sion can only be WRC! 


Mil Watts • 880 U 

ented by NBC SPOT SALiS 

Page 10 • April 9, 1951 

feature of the meek 

Mr. Berardino 

A SUGGESTION that Ralph 
Kiner should play first base for 
the Pittsburgh Pirates this year 
may be only one man's opinion 
— t hat of Bob 
Prince, celebrated 
sportscaster at 
WJAS Pitts- 
burgh — but it 
starts a barrage 
of letters to the 
station, ballpark 
and Mr. Kiner 
himself that may 
last for weeks. 

This is just one 
of the many de- 
vices Mr. Prince uses to bait an 
enthusiastic audience to his night- 
ly Case of Sports program. It also 
is proof positive to his sponsor, 
Fort Pitt Brewing Co., that radio 
advertising pays off in handsome 
dividends. Last February the pro- 
gram started its eighth year at 

But it was not always a "Case 
of Sports" for the brewing firm. 
Back in 1940 Mike Berardino of 
Fort Pitt contacted Faris Feland 
of BBDO and gave the go-ahead 
sign for radio advertising. A musi- 
cal program was the first offering, 
producing favorable results. But 
Mr. Berardino wanted to concen- 
trate on sports to sell his beer and 

ale, a decision he implemented 
within a few years. 

He turned to Mr. Prince, a rapid- 
fire sportscaster who was rapidly 
gaining favor with the WJAS audi- 
ence, who embarked on a sports 
show complete with interviews, 
guests, questions and answers and 
other material. Additionally, Fort 
Pitt added more sports to its broad- 
casting calendar. Mr. Prince had 
been handling a similar program 
for a department store, which had 
allowed the contract to expire. 

12 Years of Radio 

That radio advertising has 
played a prominent part in the 
growth of the company over a 12- 
year period is shown by the fact 
that today it is among the nation's 
largest brewers. And WJAS and 
BBDO have proven to their satis- 
faction that carefully written com- 
mercial copy, selected personalities 
and the most suitable time for a 
program (6-6:15 p.m.) are invalua- 
ble for attaining concrete results 
— upping the output of the spon- 
sor's beer from some 84,000 to mil- 
lions of barrels a year. 

Mr. Prince got his start in sports 
as an assistant to the famous Rosy 
Rowswell on baseball play-by-play 
and has since expanded his talents 
to football, hockey, basketball, golf 
and boxing — and selling beer. 

strictly business 

, . mk \L . 


Jr. entered the radio field 
armed with the assurance 
from his prospective employer that 
hiring him would be complete 
waste of time — for at least two 
years anyway. 

That was in 1945. Today the 

employer, George P. Hollingbery 
Co. (radio and TV representatives) 
gives every indication of being 
convinced that hiring that partic- 
ular employe was not a waste of 
time but a sound move on their 
part. In any case the West Coast 
"manager of the Hollingbery office 
is now Harry Hannon Wise Jr. 

This entrance into the radio rep- 
resentative field was preceded by 
a decision to enter the radio ad- 
vertising business via an' adver- 
tising agency, and came about dur- 
ing the course of a Mexican hon- 

Backed up by radio advertising 
courses gathered during his three 
years at Northwestern U., and sup- 
plemented by actual experience in 
the advertising department of the 
Chicago Tribune during that time, 
Mr. Wise approached Ross Metz- 
ger, vice president in charge of 
Ruthrauff & Ryan's Chicago office, 
as to the opportunities available in 
the radio end of the agency busi- 
ness. Mr. Metzger told him that 
the best and most rapid way to 
learn about radio would be in the 
(Continued on page 72) 

Golf Club 

parting 9 a m ' 



BROADCASTING • Telecasting 

we do (he leg work . . . 

. . . Knitting one- third of the nation s women s 
hosiery furnishes over 50,000 Carolina 
hosiery workers* and their families with a steady 
supply of money to tuy the products you 
advertise. To do your leg work among 
3,000,000 well-heeled Carol inians, draw 
WBT, the biggest single advertising medium 
in the two states. 

in 36S mills producing 
693,000,000 pairs 

hose annually wilder 
sucri nationally known 
brand names as: 

"ALBA " 



colossus or t Hi crro Lines 

R D R R B R II C R S 1 I II G C Rl P fl R \ 
R fl T I R R I I ¥ BY R R I SALES 

ROADCASTING • Telecasting 

April 9, 1951 • Page 11 

NEAT AND SIMPLE — with everything up 
front in easy reach. 

^ RCA TYPE BTA-250M. Same size as an audio 
rack. See it at the N.A.B. Convention. 

"on-air" from inside the control 
room. See how functional styling 
matches audio racks. Unit on left is 
the companion audio-and-monitoring unit. 

RCA's All -New 250 -watt AM Transmitter (Type bta-2som) 

of the surest, swiftest method known for stay- 
ing on the air — regardless of what happens to 
your main transmitter. The answer— a standby 
station within the four walls of your control 
room, including a complete transmitter and 
FCC-required monitoring equipment! 

"Feather-quiet" in operation — with no air 
blowers or A-C contactors —Type BTA-250M 
is the ideal transmitter for this "security" serv- 
ice. It is a single unit — same size as your audio 
cabinets — and can be installed in almost any 
control room set up. Installation is easy, too. 
It was planned that way! 

Operation of the BTA-250M is simple. Just 
one control for tuning, and one for power out- 

put. Operating expense is next to nothirig.\ 
Unmodulated, the transmitter takes only lQOO 
watts of power to run. Only 10 tubes all told^. V 
Only 3 tube types to stock-the RCA-807, 8l3\ 
and 866A (carefully chosen for their economy, > 
reliability, and availability under present-day 

Here is a 2 50- watt AM transmitter with the 
latest electrical and mechanical features. No 
trick circuits. Compare its performance specifi- 
cations with those of other AM transmitters. 
The BTA-250M will outperform any other 
transmitter in its class! 

Be ready for the long pull ahead — with a 
reliable BTA-250M. It's a major advancement 
in plant economy for local broadcast stations. 

\ \ \ X 

\Tt\s ~4he ide'ul "standby" for master control- 
robm>^pp£r'4tl-Qn in the larger AM station! 

\ "Ask Vaur\RCA Broadcast Sales Engineer 
abotit delivery. Or write Dept. PB-19, RCA 
Engineering Products, Camden, N. J. 




\ In Canada: RCA VICTOR Company Limited, Montreal 

North Carolina Rates More 
Firsts In Sales Management 
Survey Than Any Other Southern 

More North Carolinians Listen to 
WPTF Than to Any Other Station. 


r for RALEIGH-DURHAM and Eastern North Carolina 


Page 14 • April 9, 1951 


I N G 

Vol. 40, No. 15 


$7.00 A YEAR— 25c A COPY 


Blow Study Shows How Much 


TO NEW YORK advertising people, 
who are apt to forget that not all 
the nation is as thick with television 
sets as is their home city, Hal 
Miller, radio and TV research sec- 
tion manager of the Biow Co., last 
week issued a reminder that radio 
coverage of the U. S. still dwarfs 

In an address before a meeting 
of the American Marketing Assn., 
Mr. Miller reported on recent Biow 
Co. research on the question, "Has 
Television Overtaken Radio?" The 
answer, in a word, is no. 

Mr. Miller warned that it was 
difficult for those living in New 
York, "today the Mecca of TV and, 
to a large extent, radio," to "con- 
ceive that many more homes across 
the country are reached by radio 
and television than are reached by 

Looking at the coverage of the 
two media, he said radio homes in 
America currently were estimated 
to be 42 million, while television 
sets installed as of Feb. 1 were 
estimated at 11 million. This left 
74 r r of the total U. S. homes, vir- 
tually all of which have radio, 
.vithout television. 

Use CBS Map 

Pattern of TV installations had 
Deen studied by preparation of a 
nap to show the "physical coverage 
rf the 62 CBS stations, using the 
TBS 0.1 mv/m line concept, nor- 
malized to county lines," he said. 
Then, using NBC's estimates of TV 
sets installations for Feb. 1, 1951, 
and allocating these data by states 
. . ," TV set penetration percent- 
ages were worked out. Estimated 
• etail sales and buying power of 
:he TV areas also were computed, 
1 le said. 

Results, Mr. Miller continued 

"1. Nine states are without tele- 
vision at all. ('By the way, we 
istimated that these nine states 
epresent 5% of the U. S. popula- 
ion — and 45% of U. S. mountain 

"2. The penetration of television 
n the entire U. S., as of Feb. 1, 
vas estimated to be 26%. 

"3. Among the states touched by 
elevision, there is great variation 
n the degrees of penetration, rang- 
ng from about 2% in Mississippi, 
o almost 58% in Delaware. 

"4. In 31 states, accounting for 
0% of the country's population, 


the TV penetration was less than 

Even in speaking of "television 
areas," he continued, there is a 
tendency to forget that many 
homes in them are without TV 
sets, and "thus these people never 
see television in their homes. 

"As long as the number of sta- 
tions remains the same, and ex- 
isting power facilities remain the 
same, it will be physically impos- 
sible, because of the distances in- 
volved for 37 % of America's homes 
ever to see television at all," Mr. 
Miller went on. 

An investigation sometime ago 
to estimate the number of TV sets 
by markets to be expected by Janu- 
ary 1952, he continued, indicated 
that in January this year only 
seven markets, containing 20% of 
the population, had 50% or greater 
TV penetration; and that this num- 
ber of markets was expected to in- 
crease to 33 and to account for 
29% of the population by January 
1952. National penetration by the 

beginning of 1952 it was esti- 
mated, would be about 36%. 

It was noted that even in the 33 
most highly-concentrated TV mar- 
kets, nearly 6 million families still 
would be without TV by January 
1952, Mr. Miller said. 

Estimate Basis 

These estimates, he went on, 
were predicated upon TV set pro- 
duction continuing its phenomenal 
rise through 1951, with installation 
of about 16.3 million sets by Janu- 
ary 1952. "We further felt that 
the freeze would still not be lifted 
and that the number of television 
areas would still be the same." 

Since then FCC's proposed pro- 
gram, under which TV stations 
would increase eventually from the 
current 107 to a potential 2,000, 
had become known. With such an 
increase, he said, "it is expected 
that . . . 1,200 communities could 
then be serviced." 

In view, however, of world con- 
ditions and known allocations of 


TELEVISION'S "Operation Sum- 
mer 1951" — it's first big summer — ■ 
is almost ready to emerge from the 
planning stage, with early indica- 
tions that it will be a profitable one. 

At least one top-level network 
sales executive predicts that TV 
will be sold out during the forth- 
coming hot season. 

Although advertisers and their 
agencies in large numbers are still 
mulling plans, developments thus 
far indicate many sponsors will 
carry their present shows straight 
through the summer, without hia- 
tus, while the majority will hold 
their time franchises with less ex- 
pensive summer replacements, tend- 
ing toward film rather than live 

Both CBS and NBC have worked 
out hiatus plans to attract their 
regular advertisers to stay on the 
air. ABC's plans were not dis- 
closed, while DuMont Television 
Network reported all of its top ad- 
vertisers would continue through 
the summer. 

To convince advertisers of sum- 
mer television's worth as a sales 
medium, NBC-TV also last week 
unveiled statistics behind its up- 

coming "Straw Hat Plan No. 2," 
pegged on the thesis that "televi- 
sion will be the favorite summer 
activity of 'the forty million'." 

As an incentive to advertisers 
to forego the regular eight-week 
summer hiatus, CBS-TV is offering 
sponsors in Class A time an addi- 
tional 10% on time charges, aside 
from weekly and annual discounts, 
plus an allowance of one-third of 
program costs, without regard to 
whether the show is a CBS pack- 
age, agency produced, or outside 
package. Sponsors taking eight 
weeks off must pay for all over 

NBC-TV Offer 

NBC-TV, as part of its hiatus 
plan [Broadcasting • Telecast- 
ing, March 19], also is offering 
sponsors in Class A time a con- 
tribution toward summer program 
expenses as an inducement to fore- 
go hiatus. 

A survey of advertisers, agencies 
and networks indicates that al- 
ready at least four new network 
shows are on the horizon for sum- 
mer TV sales, plus at least five 
new spot campaigns. 

steel and other essentials, "it would 
seem that construction of new sta- 
tions might well be relegated to 
the distant future." In fact, he 
continued, the 16.3 million sets pre- 
diction "now seems a little high 
to us." 

Turning away from coverage, 
Mr. Miller looked at comparative 

A study based on December 1950 
Nielsen data for sponsored half- 
hour evening radio and TV pro- 
grams, he said, indicated the fol- 

(1) Although the national Niel- 
sen rating for the median half- 
hour evening radio program was 
substantially below the TV rating 
(9.6 for radio, and 21.9 for TV), 
the two actually were not com- 
parable. Nielsen TV pocket piece 
rating reflects only program popu- 
larity, whereas the radio rating 
is projectible. 

(2) Estimated cost of median 
half-hour evening radio program 

( Continued on page 28 ) 

Profitable for TV 

! ROADCASTING • Telecasting 

McKesson & Robbins, New York, 
through its agency, J. D. Tarcher 
Co., New York, is preparing a TV 
network show and is negotiating 
with three networks for time and 
date. Details are expected to be 
completed early this week. 

Bohn Aluminum, Detroit, has 
signed through Biow Co., New 
York, for American Forum of the 
Air, on NBC-TV starting April 29, 
from 1:30-2 p.m. on Sunday, while 
Walter Johnson Candy Co., on Sat- 
urday (April 7) started sponsorship 
of The Flying Tigers, Saturday 
6:30-7 p.m., over 21 stations of the 
DuMont TV Network. Johnson 
agency is Franklin Bruck, New 

Receiver Sales Division of Allen 
B. DuMont Labs is sponsoring The 
DuMont Royal Playhouse, new film 
drama series, over 18 stations of 
the DuMont network, beginning 
Thursday (April 12) for 26 weeks. 
The films are produced by Bing 
Crosby Enterprises, Hollywood. 

Hood Rubber Co., Watertown, 
Mass., through McCann-Erickson, 
New York, is plunging into a good 
size spot announcement campaign 
(Continued on page 62) 

April 9, 1951 • Page 15 


ACCOUNT breakdown of timebuying 
Thompson, New York, effective with 
[Broadcasting • Telecasting, April 
• Telecasting last week. 

All questions of a general nature 
or on accounts not currently active 
in radio or TV and having no buyer 
specifically assigned are to be di- 
rected to Jim Luce. 

In addition Mr. Luce will super- 
vise these accounts (with the as- 
sistant or junior timebuyer noted 
in parenthesis) : Atlantic Sales 
Corp. (Mario Kircher), P. Ballan- 
tine & Sons, (Waters Yeager), 
Florida Citrus Commission (Mario 
Kircher), Ford Dealer Advertis- 
ing Assns. (Bill Wren), Ford 
Dealer Cooperative (Bill Wren) 
and J. B. Williams (Bill Thomas). 

Jayne Shannon will supervise 
with the assistant or junior buyer 
also noted in parenthesis on the 
following : Anthracite Institute 
(Jane Jaffe), Brillo Mfg. Co. (Jane 
Jaffe), Devoe & Reynolds (Jane 
Jaffe), General Cigar Co. (Jane 


Armed Forces Add to Drive 

U. S. ARMY and Air Force have 
renewed their ABC network radio 
show, Let's Go With Ralph Flana- 
gan and have begun scheduling 
other AM-TV features in their re- 
cruiting campaign. The Army and 
Air Force, through Grant Adv., 
Chicago, three months ago bought 
the Flanagan show along with The 
Shadow on Mutual, Roller Derby 
on ABC-TV, part of Operation 
Tandem on NBC and sports events 
from Madison Square Garden on 
DuMont. They also are sponsor- 
ing The Lineup on CBS under a 
short-term contract. 

As it stood last week, The Sha- 
dotv was scheduled for cancellation, 
along with the Madison Square 
Garden Events because of the 
"slackoff in interest" in sports dur- 
ing the summer. Money remaining 
in the radio-TV budget of this fis- 
cal year, which ends June 30, pre- 
sumably will be appropriated with- 
in the next week. 

Grant Adv. is understood to be 
working now on new appropriations 
which were authorized last month 
in Washington [Broadcasting • 
Telecasting, March 12] for radio 
and TV to be used during the fiscal 
year beginning July 1. Present 
plans include a concentration of 
spots in the continuing recruiting 
drive on 50 kw stations throughout 
the country. An estimated $50,000 
will be spent during a 3% week 
campaign starting in mid-April on 
about 50 stations in this category. 
A second follow-up spot campaign 
also is being considered. 

Renewal of the Flanagan show is 
effective April 23. The program 
is aired Monday, 9-9:30 p.m. CT, 
and will originate at various Army 
and Air Force bases. 

in radio and television at J. Walter 
the retirement of Linnea Nelson 
2], was learned by Broadcasting 


Jaffe), Johns-Manville Corp. (Bill 
Thomas), Kilmer & Co. (Mario 
Kircher), Lever Bros. (Mario 
Kircher), Mentholatum Co. (Mario 
Kircher), Scott Paper Co. (Bill 
Thomas), Standard Brands (Jane 
Jaffe), W. F. Young Inc. (Mario 
Kircher) . 

Anne Wright will supervise the 
following accounts (also with the 
assistance of those listed in par- 
entheses) : Church & Dwight Co. 

(Bill Thomas and D' Vera Topol), 
Eastman Kodak Co. (Mario Kir- 
cher) , Fanny Farmer Candy Shops 
(Bill Thomas and D' Vera Topol), 
Irving Trust Co. (Mario Kircher), 
NBC (Dorothy Degler), Pacific 
Mills (Bill Thomas), Owens-Illinois 
Glass Co. (Dorothy Degler), Pan 
American-Grace Airways (Dorothy 
Degler), Pennick & Ford (Messrs. 
Thomas & Topol), Pond's Extract 
Co. (Dorothy Degler), Purolater 
Products (Bill Thomas), RCA 
(Dorothy Degler), Shell Oil Co. 
(Bill Thomas) and Ward Baking 
Co. (Messrs. Thomas & Topol). 

COOKING school 

Drawn for Broadcasting • 
"Mr. Pilch is on our Show Your Pets program. . 

seems to have disappeared." 

Telecasting by Sid Hix 
. . His trained duck 


Support National Show 

SPONTANEOUS pledges already 
are being received from local real- 
tor boards indicating the willing- 
ness of National Assn. of Real 
Estate Board members to support 
the board's plan to sponsor a na- 
tional radio program, according to 
Walter S. Dayton, realtor promo- 
tion committee, NAREB. 

Although the project will not be 
started until after the NAREB 
board meeting in Chicago May 11, 
the national board has established 
a financial program whereby each 
local board, through fund-raising 
campaigns, will be requested to 
pledge $20 per member on a volun- 
tary basis. With 45,000 members, 
the potential $900,000 could surpass 
the necessary $600,000 the board's 
agency, Benton & Bowles, New 
York, believes necessary to produce 
the program for 52 weeks. Local 
members who want cut-ins on the 
network show will be charged an 
additional 25%. 

The program will be a live talent 
show, with the possibility of TV 
being used in video areas and radio 
in non-TV areas. 


IT&T Negotiations Lag 

DISCUSSIONS looking toward In- 
ternational Telephone & Telegraph 
Corp.'s possible acquisition of part 
or controlling interest in ABC 
[Broadcasting • Telecasting, 
April 2] were reported at a stand- 
still last week. 

Spokesmen for IT&T said Board 
Chairman Sosthenes Behn, who had 
been conducting the top-level nego- 
tiations with ABC's board chair- 
man and principal owner, Edward 
J. Noble, over a period of months, 
was out of town for the week- — 
first in Mexico and later in Wash- 

They said, however, that so far 
as they knew the interruption was 
only temporary. ABC officials 
have consistently refused to com- 
ment on the subject. 

Asking price in the negotiations 
reportedly is in the neighborhood 
of $30 million for outright sale. 
Discussions reportedly have also 
included the possibility of IT&T 
acquiring a partial interest, either 
by purchase or by interchange of 


Voted by Boar 

DIVIDEND of 50 cents per shaif 
on RCA common stock was vote, 
by the RCA board of directors laa 
Thursday, payable May 28 to hole 1 
ers of record at the close of bus 
ness April 20. 

Brig. Gen. David Sarnoff, RC. 
board chairman, who announce 
the dividend, also reported that th 
board intends to place commo 
stock on a semi-annual dividen 
basis with the dividends payabl 
in May and November, provide 
future earnings justify such actior 
The board also declared a dividem 
of 87 Vz cents per share on the firs 
preferred stock for the period Apri 
1-June 30 payable July 2 to hold 
ers of record June 11. 


ABC Signs P&C 

SALE of another leg of ABC's nev, 
"Pyramid Plan" of program spon 
sorship to Procter & Gamble, cov- 
ering two five-minute evening news- 
casts weekly, was announced last 1 
week by the network. 

Procter & Gamble, whose spon- 
sorship of the initial portion of 
Stop the Music, The Sheriff, and 
David Amity launched the Pyramid 
plan the previous week [Broad- 
casting • Telecasting, April 2], 
this time added Les Griffith & the 
News, effective last Wednesday. 
The program will be heard Wednes-i 
day, 8:55-9 p.m., and Thursday 
8-8:05 p.m. 


B&B Operation Unchanged 1 

PERSONNEL and policy at Bal- 
lard & Ballard, Louisville, a n c 
handling of advertising by Henr 
& McDonald, Chicago, will remair 
the same despite purchase of the! 
company by Pillsbury Mills, Minne- 
apolis. Ballard & Ballard, which 
manufactures and distributes Ob 
elisk flour, Ovenready biscuits and 
other flour and feed products, will 
continue its radio and television 

Current schedules at Henri, 
Hurst & McDonald provide for spot 
radio shows in five markets, AM 
participations in about 10 cities and 
TV participations in 15. Although 
Obelisk flour and the grocery prod 
ucts and feeds are distributed pri- 
marily in the South and Southeast, 
Ovenready biscuits are distributed 
nationally by Kraft Foods Co 

B&B will retain its own tradej 
names, and operate as a separate 
part of the Pillsbury organization 


KOOK Billings, Mont., new 5 kw 
CBS affiliate, has joined the Rocky 
Mountain Broadcasting System, 
station has announced. The lat 
est addition increases to 12 the 
number of RMBS stations. 

Page 16 • April 9, 1951 

BROADCASTING • Telecasting 


PROFESSIONAL baseball leagues ] 

Record Radio-TV Schedule Set 


PROFESSIONAL baseball leagues 
itart their annual schedules next 
Monday with the heaviest radio and 
elevision schedule in the history 
>f the sport. 

For the first time broadcasters 
ind telecasters will join forces with 
be leagues in joint promotional 
'fforts, designed to stimulate at- 
endance at games and to stir new 
nterest in the sport. 

This joint drive is well under 
..•vay, spurred by NARTB (NAB) 
md Radio-Television Manufactur- 
j] ts Assn. It is built around base- 
ball's 75th anniversary and the 
iOth anniversary of minor league 

Well over 1,000 radio stations 
jind at least 35 TV stations will 
(£>ring live play-by-play and recre- 
xted accounts of games to every 


Magazine Clears Radio-TV 

ii:4INOR leagues have only them- 
selves to blame, and not radio 
il r TV, for their present plight, the 
)|«iagazine Sporting News will say 
n an editorial slated for publication 
< >a its April 11 issue, reaching news- 
tands today (Monday). 

"Minor league club owners blame 
adio and television broadcasts of 
lajor league games, but this rea- 
Dn falls flat in the face of the 
ctual facts," according to the edi- 
Diial (see baseball story this 
age). "Most of the games in the 
l lainor leagues are played at night. 
Workers in factories, shops, stores, 
j'ho are employed during the day- 
. me therefore have every oppor- 
[anity to enjoy baseball. The edi- 
^rial continues: 

Only one game each day, with the 
■iception of the All-Star Game and 
'orld's Series, was broadcast on a na- 
onal hookup last year, and since those 
roadcasts were in the afternoon, the 
ients of the minor league parks had 
3 chance to hear them, as they were 
. work. They were busy earning 
oney and they had the money to at- 
nd games at night. 
To blame television is just as much 
it of line, if not more so. The televi- 
^Dn networks are still limited and tel- 
;asts of games are on local chains, 
jnly the All-Star Game and the 
orld's Series appear on all television 
reens served by coaxial cables. 
'It is not the television of ball games 
at cuts into minor league attendance, 
•it television itself. . . . Television is 
.oving ahead rapidly, improving all 
e time. It is baseball's main counter 
traction. What is baseball doing to 
:ep pace. . . . 

Charges 'Parasites' 
I "The unvarnished truth is that 
lost of the minor league clubs 
uve become parasites, feasting on 
lajor league clubs." The editorial 
lates most minor league clubs 
I e not owned by experienced base- 
11 men, and they are not develop- 
g as much material for the 

Urging baseball men to invest 
I eir money in the sport, the edi- 
rial concludes: "But don't blame 
dio, and don't blame television, 
s a weak alibi." 

part of the nation, well in excess 
of the 1950 coverage. While no 
estimate of total amount to be 
spent by advertisers has been made, 
it is known the sum will be well 
ahead of any past year. 

Close watch will be kept on pro- 
motional efforts to determine if 
they provide the answer to com- 
plaints that TV keeps customers 
away from games in TV areas as 
well as claims that major league 
play-by-play accounts interfere 
with attendance at minor league 

The whole matter will be 
thrashed out in detail at the 
NARTB convention next week. Two 
sports sessions are planned, one at 
the Tuesday afternoon Manage- 
ment Conference and the other dur- 
ing Television Day proceedings, 
slated Thursday (see convention 
story page 19 for details). 

Leading sports figures will take 
part in these discussions, the re- 
sult of winter-long efforts to work 

out a formula under which broad- 
casters and telecasters can obtain 
good program fare while team oper- 
ators enjoy profitable gates. 

Network officials were brought 
into the promotional drive in a 
series of conferences held by Rob- 
ert K. Richards, NARTB public 
affairs director, and Matt Brescia, 
radio-TV consultant of the Na- 
tional Assn. of Professional Base- 
ball Leagues, organization repre- 
senting minor league clubs. 

Handling Promotion 

Network executives handling co- 
ordination of the promotion func- 
tions are Sig Mickelson, CBS pub- 
lic affairs director, and George 
Crandall, CBS public relations di- 
rector; Bill Stern, NBC director of 
sports; Tom Velotta, ABC vice 
president; Paul Jonas, MBS sports 

An example of the network pro- 
motion will be a scheduled inter- 
view in connection with radio-TV 

coverage of the Ezzard Charles 
championship fight April 11. At 
that time Mr. Brescia and Phil 
Piton, executive assistant to George 
Trautman, president of NAPBL, 
will be interviewed on radio and 
TV networks. 

Spot announcements and pro- 
gramming suggestions are being 
distributed to all stations and net- 
works. A special working brochure 
will be made available at the 
NARTB sports panel, for use by 
both stations and club owners. 

Official lists of baseball coverage 
planned by the National and Amer- 
ican Leagues were given to BROAD- 
CASTING • Telecasting last week. 

Liberty Broadcasting System 
and MBS are completing vast hook- 
ups to carry daily major league 
games. Special hookups have been 
arranged by individual sponsors, 
such as the East Coast chains as- 
sembled by Atlantic Refining Co. 
[Broadcasting • Telecasting, 
March 12]. 

Atlantic announced it was broad- 
casting Boston Red Sox games on 
a hookup in New England and tele- 
vising their games on three sta- 

(Continued on page 30) 


UNDER AN injunction of strictest 
secrecy, the FCC top staff level 
last week completed its plan for 
functional reorganization of broad- 
cast operations, to be submitted to 
the Commission for action this 

The plan, which would create a 
quasi-autonomous Broadcast Bu- 
reau, would complete the functional 
realignment of the Commission 
begun nearly two years ago. Pre- 
viously it had created a Common 
Carrier Bureau and a Safety and 
Special Services Bureau. 

Of even greater interest than the 
organization chart of the new bu- 
reau is the selection of key person- 
nel. Harry M. Plotkin, assistant 
ganerj.l counsel in charge of broad- 
casting, frequently has been men- 
tioned as the likely choice for the 
key spot of director. In the view of 
many observers, this position would 
be second only to that of the FCC 
chairmanship in determination of 
policies and procedures (plus ac- 
tual authorizations) in the aural 
and video broadcast fields. 

Other names, however, also have 

WSLS Roanoke, Va., became an NBC affiliate following contract negotiations 
by (I to r) Horace Fitzpatrick, WSLS assistant and commercial manager; 
James H. Moore, executive vice president and general manager of the station, 
and Norman E. Cash, director, AM station relations, NBC. Until June 15 the 
station also will carry programs from ABC, with which it formerly was 


been mentioned. In some quarters 
it was thought that Benedict P. 
Cottone, general counsel, might be 
elevated to the bureau directorship, 
with Mr. Plotkin succeeding him as 
general counsel. 

The posts of general counsel, 
chief engineer and chief accountant 
have been severed from actual staff 
operations. They serve as the Com- 
mission's top level technical ad- 

Each new bureau, under the or- 
ganization plan, is "responsible to 
and subject only to the Commis- 
sioners themselves." Hence, each 
bureau chief has to answer only to 
the Commission for his conduct of 
the regulatory affairs in his partic- 
ular field. 

Among other names mentioned 
for possible selection for the direc- 
torship are W. K. Holl, executive 
officer of the Office of Administra- 
tion, and Parker D. Hancock, chief, 
office of Formal Hearing Assist- 

Four Divisions 

It was learned authoritatively 
that the Broadcast Bureau plan 
contemplates creation of four divi- 
sions to function under the director. 
These would be the Aural Division 
(AM and FM) ; Television Division; 
Renewal and Transfer Division (to 
be headed by an attorney) and the 
Enforcement Division. It was pre- 
sumed that the Commission pro- 
posed to announce simultaneously 
its approval of the reorganization 
plan along with the appointment of 
key personnel. In addition to a 
director, there would be a deputy 
director, plus law, accounting and 
engineering assignments. The post 
of director, it's understood, calls 
for a salary of $11,200. 

ROADCASTING • Telecasting 

April 9, 1951 • Page 17 


Harold Fellows Named 

NARTB (NAB) has moved most 
of the way through the long reor- 
ganization process with selection 
of an outstanding broadcaster, 
Harold E. Fellows of WEEI Bos- 
ton, as president (see Fellows 
sketch this page). There still re- 
mains the job of finding a manager 
for the autonomous television wing 
of NARTB. 

NARTB President Justin Miller 
becomes general counsel as well as 
board chairman at his own sug- 
gestion. The legal post has been 
vacant since last December when 
Don Petty resigned to devote full- 
time to his law practice. 

It appeared at the weekend that 
a TV manager could not be named 
prior to a meeting of the NARTB 
Television Board, scheduled Sat- 
urday noon at the Stevens Hotel, 

Disclosure last Monday morning 
that Mr. Fellows had been unani- 
mously picked for the presidency by 
the board's eight-man presidential 
committee set the wheels in mo- 
tion for selection of a TV manager. 

A dozen names have been men- 
tioned for the TV post. The se- 
lection committee is headed by 
George B. Storer, head of the Fort 
Industry stations. Telephone lines 
were kept hot last week as com- 
mittee members exchanged ideas. 

Mr. Storer's committee will re- 
port on progress of the manager- 
ship project at the Saturday board 
meeting, and hopes to be ready 
to announce the appointee. 

Thomas Mentioned 

Several names have been men- 
tioned frequently. Among them is 
Eugene S. Thomas, WOR-TV New 
York, chairman of the NARTB 
Television Board. His name also 
had been mentioned for the presi- 
dency. Another person mentioned 
for both posts is Robert D. Swezey, 
WDSU-TV New Orleans. It is 
known he had received serious con-, 
sideration in the presidential 
search, as had Howard Lane, Field 
Enterprises, and Byron Price, as- 
sistant secretary general of the 
United Nations. Mr. Price would 
not have been available for a year. 

Also mentioned ever since TV 
stations threw in their lot with 
NARTB has been Wayne Coy, FCC 
Chairman. Those advocating his 
appointment have emphasized his 
intimate knowledge of the Wash- 
ington scene as well as his wide 
official acquaintance, in addition to 
his practical broadcasting experi- 
ence and Commission leadership. 

Selection of Mr. Fellows came 
after a two-month search that 
started right after the board had 
adjourned its Belleair, Fla., meet- 
ing. All through the eight-man 
committee discussions his name had 
been among the leaders. 

First tender of the presidential 
post went to Carl Haverlin, BMI 
president, but Mr. Haverlin was 
unable to accept the offer. 

Caught off balance by this de- 
velopment, the committee resumed 
its search, culminating in a series 

of meetings that started March 26 
in the office of a Washington at- 
torney. Negotiations moved to New 
York and final approval by the 
eighth committee member came 
Sunday night. 

By Monday morning papers had 
been signed by Mr. Fellows and 
Ben Strouse, WWDC Washington, 
committee secretary. 

Salary terms for Mr. Fellows 
were not officially announced. It is 
known the committee had been as- 
signed a maximum of $75,000 a 
year for combined salaries of a 
president and Judge Miller, raised 
from president to chairman of the 
board at his own request during 
the Florida board meeting. 

The combined salaries are be- 
lieved to be inside the $75,000 limit. 
A two-way escalator salary formula 

was devised. Under this plan, it 
was speculated, Mr. Fellows might 
start his five-year contract at $35,- 
000 the first year, rising to $40,000 
the second, $45,000 the third and 
$50,000 the fourth and fifth years. 
At the same time Judge Miller, 
who has a three-year contract, 
might receive $35,000 the first year, 
$30,000 the second and $25,000 the 
third year, it was indicated. 

Effective Jan. 4 

Both contracts are effective next 
June 4. Mr. Fellows will take office 
at that time. He will take part 
in next week's convention proceed- 
ings and will be presented to the 
convention Monday afternoon by 
Judge Miller. 

The original contract held by 
Judge Miller ran to March 1, 1954, 

NEW PRESIDENT of NARTB (NAB), Harold E. Fellows (center) of WEEI 
Boston, is greeted by Justin Miller, NARTB board chairman, and Ben Strouse, 
WWDC Washington, board member and secretary of special presidential 

selection committee. 

terminable on one year's notice iij 
which case he would have served 
as advisory counsel until the term 1 
ended at $12,000 a year. It was un-? 
derstood he has been receiving $50,- 
000 a year. 

Mr. Fellows plans to maintair. 
his Swampscott, Mass., residence 
when he takes office in June, flying 
to his home for weekends. Mrs. 
Fellows expects to join him in 
Washington next autumn. 

Judge Miller will serve as presi- 
dent until Mr. Fellows takes office. 

Under the division of duties, in 
line with new by-laws revisions, 
Judge Miller is relieved of admin- 
istrative functions, a suggestion he 
made at the Florida board meeting. 
Mr. Fellows takes over this work, 
as well as all of the functions form- 
erly held by William B. Ryan when 
he was NAB general manager. Mr. 
Ryan is now president of Broadcast 
Advertising Bureau. 

Judge Miller called a special din- 
ner meeting of the combined 
NARTB boards in Chicago for 5 
p.m. Saturday. Topics include plans 
for the 1952 NARTB convention, 
report of the secretary on by-laws 
and charter changes; report of the 
presidential committee; final nego- 
tiation of contract for the chairman 
of the board. 

The NARTB television directors 
will hold a luncheon-afternoon 
meeting. Topics include finances 
and dues; budget; report of TV 
personnel committee; ASCAP ne- 
gotiations; audience measurement 
methods ; TV program contest ; pro- 
gram exchange; proposed film to 
aid public in TV reception; stand- 
ard rate and contract forms; agen- 
da for the April 19 TV business 

Commenting on selection of Mr. 
Fellows for the NARTB presidency, 
Mr. Strouse issued this statement 
on behalf of the selection com- 
mittee : 

Our good fortune in obtaining the 
services of Mr. Fellows to direct the 

( Continued on page 79 ) 

The Man Fellows 


ABOUT the most exciting thing 
that ever happened to New England 
radio was the mike debut of Harold 
Fellows, 20-odd years ago. 

It took a few years before the 
Cabots and the Lodges had com- 
pletely disposed of the frosty front 
that delayed staid old Boston's 
acceptance of this new medium and 
its indefatigable exponent, but in 
record time (for Boston) Harold 
Fellows and radio were an inherent 
part of the historic scenery. 

It's this knack of gaining ac- 
ceptance that has carried him high 
in broadcasting and New England 

And it's this knack that equips 
him for one of the nation's most 
important, and explosive, trade 
association posts — NARTB (NAB) 

In the waning hours of April 
Fool's Day, a relieved and hard- 
working presidential committee sat 

back and purred contentedly over 
a job well done (see story this 

The two-month search for the 
right man to direct NARTB 's oper- 
ations had been no joke. Now, at 
last the assignment had been com- 
pleted. Harold Fellows was the 
man, and he had the unanimous 
approval of eight NARTB board 
committee members representing 
the highly competitive facets — 
large and small — of a vast and 
growing industry. 

Who is this Harold Fellows? 

Wide Industry Background 

Thousands of broadcast execu- 
tives can answer that one — and 
quickly. They know him as an 
NAB board member, director of 
CBS New England operations, gen- 
eral manager of CBS's WEEI Bos- 
ton, leader in NAB affairs and a 
fast — very fast — man with a story. 

West of Cape Cod he's known 

variously as Mr. Massachusetts, a 
civic and business leader and one 
of the most likable citizens in that 

When all Fellows' talents and 
personal traits are added up, they 
form an imposing profile. 

But when all his radio experience 
is brought into the picture, there 
emerges a still youngish, vigorous 
and oft-smiling man of 52 — a 
natural and perhaps inevitable 
presidential selection. 

The whole story of Harold Fel- 
lows, NARTB president-elect, is 
typified in the terse reply he gave 
when Broadcasting • Telecasting 
asked him what he proposed to do 
about his new assignment when he 
takes over June 4. He said, simply 
and humbly: 

"Whatever I've got I'll give to 
the job." 

Don't let his modesty, or his 
ball-bearing laugh, lull you into the 
belief that he's a pushover in a 

There'll be ample chance to test 
(Continued on page 70) 

Page 18 • April 9, 1951 

BROADCASTING • Telecasting 


Record NARTB Registration 

FOUR-PLY appeal of the 1951 
-NARTB (NAB) convention — mobil- 
ization, reorganization, TV and 
technical — is drawing the heaviest 
i advance registration in years. 

By mid-week the NARTB conven- 
tion office at the Stevens Hotel, 
Chicago, and the headquarters staff 
'..jat Washington had received well 
over a thousand paid registrations, 
, ; ifar ahead of last year. Convention 
. sessions run April 16-19. 
'J With programming emphasis 
.placed on station operation in the 
present emergency as well as work- 
shop sessions on commercial oper- 
ating methods, the reorganized as- 
sociation will present the heaviest 
and most practical agenda within 
memory of its officers. 

Member attendance will be aug- 
mented by a large number of non- 
; -member station executives who will 
.attend an FCC-military-industry 
mobilization conference Monday 
J norning, starting at 9. Admission 
, spill be via tickets supplied by the 

Emergency Plans 

This conference will be a follow- 
|ap version of the March 26 emer- 
gency meeting in Washington to 
which stations were summoned by 
he FCC [Broadcasting • Tele- 
casting, April 2, March 26]. Plans 
or coordination of government 
gencies and broadcasters during 
J i he emergency will be reviewed, 
. long with manpower problems (see 
.tory page 25). 

By mid-week 657 paid registra- 
ions had been received by NARTB 
or the Management Conference, 
.•hich starts Monday afternoon and 
uns through Wednesday. Engi- 
eering Conference programs start 
^uesday morning and end Wednes- 
ay afternoon. The annual banquet 
/ill be held Wednesday evening, 
"hursday will be Television Day, 
nth morning, luncheon and after- 
oon sessions scheduled. 
Over 140 paid registrations were 
' sted already for the engineering 
ession and 236 for the TV meet- 

I C. E. Arney Jr., NARTB secre- 
nry-treasurer and convention man- 

lolf Tournament- 

convention golf tournament 
for the Broadcasting • Tele- 

| casting trophy will be held 
April 15 (Sunday at the 

j Northwestern U. golf course 

i in Wilmette, off Lake Ave. 
Play will start around 9 a.m. 

! Broadcasting • Telecasting 
will award silver cups to the 
low gross and low net win- 
ners. A free bus will leave the 
South entrance of the Stevens 
Hotel at 8:45 a.m. Send Res- 
ervations to the Washington 
office of Broadcasting • 
Telecasting or to Suite 1206 
in the Stevens, where this 
publication will maintain con- 
vention headquarters. 

ager, said hotel bookings were far 
ahead of 1950. Mr. Arney is oper- 
ating at the Stevens Hotel, along 
with Arthur C. Stringer, manager 
of the annual equipment and serv- 
ice exposition. 

Final program details for the 
management meeting were being 
worked out last week by Eugene S. 
Thomas, WOR-TV New York, 
chairman of the board's convention 
committee, and Robert K. Richards, 
NARTB public affairs director, 
who is in charge of programming. 

New interest developed last week 
in the Tuesday luncheon address 
of Gen. Omar Bradley, chairman 
of the Joint Chiefs of Staff, as 
danger of a heavy spring offensive 
by enemy troops became a major 
world topic. Gen. Bradley's address 
will be recorded and edited for 
later re-broadcast. He will discuss 
the Korean military situation. In a 
later off-the-record session he will 
answer questions submitted by 

Coy Speaks Wednesday 

FCC Chairman Wayne Coy will 
make his annual address to broad- 
casters at the Wednesday luncheon. 

Workshop sessions at the man- 
agement meeting will cover such 
topics as Broadcast Advertising 
Bureau, FM, research, sports and 
labor. Two sports sessions are 
scheduled during the week, one at 
the Tuesday afternoon manage- 
ment meeting and the other during 
Television Day. Key figures from 
the sports world will participate. 

A feature of the Monday after- 

noon opening will be a slide film 
presentation of the reorganized 
association, with an explanation 
of the duties of the radio and au- 
tonomous television units. 

Interest in the annual equipment 
and service show has been spurred 
by FCC's action in announcing a 
proposed TV reallocation, with pro- 
vision for a large number of UHF 

Exhibitors in Exposition Hall, 
in the Stevens lower lobby, will be: 

Allen B. DuMont Labs; Andrew 
Corp.; Armed Forces Information 
Center; Broadcast Music Inc., Federal 
Telecommunication Labs.; Gates Ra- 
dio Co.; General Electric Co.; Kliegl 
Bros. -Universal Electric Stage Light- 
ing Co.; General Precision Lab.; 
NARTB Station Relations Dept.; 
NARTB Television; RCA Engineering 
Products Dept.; SESAC Inc.; U. S. 
Army-Signal Corps. 

Fifth floor exhibitors, showing 
lighter equipment and services, in- 
clude : 

Ampex Electric Corp.; Associated 
Program Service; Audio & Video 
Products Corp.; Broadcast Advertis- 
ing Bureau; Bruce Eells & Assoc.; 
Capitol Records Inc., Broadcast Divi- 
sion; Collins Radio Co.; Federal Tele- 
phone & Radio Corp.; Frederic W. 
Ziv Co.; General Precision Lab.; 
Harry S. Goodman Productions; Key- 
stone Broadcasting System; Lang- 
Worth Feature Programs; Lucky So- 
cial Security Numbers Program 
(Azrael Adv. Agency); Magnecord 
Inc.; Musicolor Inc.; Presto Record- 
ing Corp.; RCA Engineering Products 
Dept.; RCA Recorded Program Serv- 
ices; SESAC Inc.; Standard Radio 
Transcription Services; Standard Rate 
& Data Service; Wincharger Corp.; 

World Broadcasting System. 

Exhibits will open Sunday, April 
15 and run through Wednesday 

Besides meetings listed above, a 
series of satellite sessions will be 
held. These include: 

Saturday — University Assn. of 
Professional Radio Educators, Up- 
per Tower (continues Sunday) ; 
NARTB Television Board, 12:30 
p.m. luncheon meeting, Room PD5; 
combined NARTB Boards, 5 p.m. 
dinner meeting, West Ballroom. 

Sunday — BAB Inc. Board, noon- 
5 p.m., PD1; Clear Channel Broad- 
casting Service, 2:30-5 p.m.; MBS 
affiliates meeting, 2-4 p.m., Upper 
Tower; MBS reception, 4-5 p.m., 
Lower Tower; BMI Board, 4-6 p.m., 
PDR 20. 

BMI Board Luncheon 

Monday — BMI board luncheon 
to state association presidents, 
PDR2; Petry station luncheon. 

The Monday morning mobiliza- 
tion meeting will be held in the 
Eighth St. Theatre, adjoining the 
Stevens. The theatre has been used 
occasionally for NAB conventions. 

John H. DeWitt Jr., WSM Nash- 
ville, NAB board member, will 
serve as chairman of the first panel 
discussion. NARTB board monitors 
will be Calvin J. Smith, president 
of KFAC Los Angeles, District 16 
director, and William C. Grove, 
KFBC Cheyenne, Wyo., District 14 
director, both of whom have engi- 
neering background. 

Participating in the opening 
(Continued on page 26) 

ADVIR1ISING TAX? Posed ™ c °p*°' Hi " 


A JOLTING proposal that a fed- 
eral excise tax be placed on adver- 
tising, particularly the type of ad- 
vertising that urges "consumers to 
buy consumer goods," has been 
offered on Capitol Hill. 

Such a tax could run as high 
as 20-25%, it was indicated. 

The proposal, however, did not 
have specific support of any of the 
Senate and House members of the 
Joint Congressional Committee on 
the Economic Report from which 
it emanated. The suggestion was 
contained in a supplementary to 
the committee's annual economic 
report released last week. 

Section on the proposed tax on 
advertising was written by the 
committee staff, which labeled the 
tax "one of the most desirable" 
that the government could levy. 

Pointing out that this was not 
the time in the American economy 
to "whip up inflation further by 
stimulating consumer buying" nor 
the period for worsening the situ- 
ation of short newsprint or wood- 
pulp, the staff said: "Yet ... an 
increased volume of advertising 
continues to spur consumers on to 

additional spending." 

Release of the report met im- 
mediate resistance from the Ad- 
vertising Federation of America. 
Graham Patterson, board chairman, 
saw "a surprising ignorance of 
present economic conditions" in 
the staff suggestion "that a heavy 
sales tax on advertising might 
be desirable to curb inflation and 
reduce consumer buying." 

Civilian Goods Plentiful 

Mr. Patterson pointed to a sur- 
plus of goods in many lines with 
retailers concerned over the pre- 
sent buyer's market. Even with 
rising defense production, civilian 
goods output will remain high, he 
said, asserting "these goods must 
be Sold or our economy will suffer." 
He reminded that a strong civilian 
economy helps defray defense costs. 

"Advertising is a low-cost tool. 
If advertising were ham-strung or 
decreased by a tax, personal sell- 
ing efforts would have to be in- 
creased at higher costs to retailer 
and manufacturer and finally to 
the consumer," Mr. Patterson said. 

This, the AFA board chairman 
stated, would increase not decrease 

Such a tax, Mr. Patterson added 
would probably not increase the 
total government income, but would 
seriously affect advertising volume. 

In presenting a review of adver- 
tising expenditures, the committee 
staff said spending in 1950 exceeded 
1949 by an estimated 10%. Ex- 
penditures, the staff said, totaled 
$5.2 billion in 1949. Current rate 
of expenditures, the report went 
on, "is considerably greater." In 
October 1950 total was 19% above 
the same month for the year be- 
fore, the writers said. 

Following is the breakdown pre- 
sented in the report by dollars and 
percentages of the total for 1949: 

u. s. 

Advertising in 1949 


Amt. in Millions % 

of Total 










Farm papers 



Direct mail 



Business papers 















OADCASTING • Telecasting 

The staff saw a number of re- 
sults which could materialize from 
( Continued on page 79 ) 

April 9, 1951 • Page 19 


ELECTION of Joseph V. Heffernan as financial vice president of NBC 
and elevation of Robert L. Werner to succeed him as general attorney 
of RCA were announced last Thursday. 

Mr. Heffernan, leaving his present position as RCA vice president 

and general attorney, will be in 
charge of NBC financial affairs, 
including supervision over legal, 
financial and accounting opera- 
tions. His election was announced 
by NBC President Joseph H. Mc- 
Connell following a meeting of the 
NBC board Thursday morning. 

Mr. Werner's election as RCA 
general attorney was announced by 
Brig. Gen. David Sarnoff, board 
chairman of RCA, NBC's parent 

Mr. Heffernan has been associ- 
ated with RCA operations for 16 
years. He became assistant general 
counsel in 1940, and vice president 
and general attorney on April 6, 
1945. He also is a member of the 
board of directors of RCA Commu- 
nications Inc. and the RCA Insti- 
tutes Inc. 

He was a lieutenant with the 
Navy air force, Atlantic Fleet, dur- 
ing World War II. 

A native of Washington, Ind., 
where he was born Dec. 23, 1905, 
Mr. Heffernan is a graduate of St. 
Louis U. (1928) and holds a bach- 
elor of laws degree from Indiana 
U. He received a fellowship for 
graduate work in law at Columbia 
U., where he received his LL.M. 
in 1935. 

Mr. Werner has been associated 
with RCA since February 1947, 
when he joined the company as first 
assistant attorney in the law de- 
partment. He formerly was special 
assistant to the U. S. Attorney 
General, and first assistant of the 
claims division of the Dept. of Jus- 
tice in Washington. From 1936 to 
1941 he served as assistant to the 


Struthers Succeeds Fellows 

general manager of WEEI Boston, 
was appointed last week to succeed 
Harold E. Fellows as general man- 
ager of the CBS-owned Boston 

Mr. Fellows has been named 
president of the NARTB (see story 
page 18). 

J. Kelly Smith, CBS vice presi- 
dent in charge of station admin- 
istration, announced the promotion 
of Mr. Struthers, who has held the 
WEEI assistant general manager- 
ship since January. 

Mr. Struthers has been with 
CBS since 1940, when he joined 
WCCO Minneapolis-St. Paul. Dur- 
ing his tenure there from 1940-48 
he handled a variety of sales as- 
signments, including that of act- 
ing sales manager. In 1948 he 
moved to the Chicago office of Radio 
Sales, Radio and Television Sta- 
tions Representative, CBS, and in 
August 1950 transferred to the 
New York office of CBS Radio 

ner rose from an Army captain to 
lieutenant colonel. He served in the 
London office of the Signal Corps 
legal agency, and later as an intel- 
ligence officer under Gen. Carl 
Spaatz at headquarters of the U. S. 
Strategic Air Forces in England, 
France, Austria and Germany. 

Born in New York, Mr. Werner 
was graduated from Yale U. and 
Harvard Law School. 

Mr. Heffernan Mr. Werner 

U. S. District Attorney in New 

During World War II Mr. Wer- 


WFOX Salesman Dies 

BEN WOLFF, 83, salesman at 
WFOX Milwaukee, and believed 
to have been the oldest active 
radio salesman in the country, 
died March 31. He was active up 
until March 28. 

Born Aug. 4, 1867, Mr. Wolff 
entered radio at WE MP Milwaukee 
in 1935. 


Broadcasters Fight Bill 

LEGISLATION proposing to im- 
pose a privilege tax on Oklahoma 
stations and a 5% tax on gross re- 
ceipts has stirred broadcasters in 
the state. Owners and managers of 
Tulsa stations are up in arms over 
the legislation (House Bill 458). 

The privilege tax or license would 
impose a levy of 10 cents per watt 
of rated capacity, or $5,000 for a 
50,000 w station. Of the gross re- 
ceipts tax income, 5% would go to 
the state tax commission and the 
rest to general revenue. The com- 
mission would get 2Vr of the license 
income, with the rest to general 

The legislation is still in com- 
mittee. W. B. Way, KVOO Tulsa 
general manager, said the tax "is 
so nearly confiscatory that it is 
ridiculous when you consider all 
the other taxes we must pay." 


Johnson to Be Consulted 

Commerce Committee will be con- 
sulted on future action taken on 
legislation designed to give the 
FCC Chairman sweeping adminis- 
trative powers [Broadcasting • 
Telecasting, April 2, March 26]. 

This assurance was contained in 
correspondence between Sen. John- 
son and Senate Executive Expend- 
itures Committee Chairman John 
L. McClellan (D-Ark.). Letters 
were released last week. 

The jurisdictional question arose 
following introduction of a bill (S 
1139) by Sen. McClellan which 
would reorganize FCC and other 
regulatory agencies along the lines 
of Hoover Commission suggestions. 
When that measure was referred 
to the Expenditures unit, Sen. 
Johnson in turn offered a similar 
bill (S 1218), which was turned 
over to the Commerce group. 

Noting that the Expenditures | 
Committee had not yet considered 
his own bill, Sen. McClellan indi- 
cated that hearings may be held. • 
But should his committee vote ap- I 
proval, the Senator said that in his 
opinion it would be proper for the 
Senate Commerce group to ask to '] 
study the bill "in order that any 
substantive policy provisions might j 
be given consideration. . . ." 

WSAI TRANSFER Hqid ls VP-Managing Dir. 

Mr. Haid 

SIGNING of final papers to trans- 
fer WSAI-AM-FM Cincinnati 
from Marshall Field interests to 
Fort Industry Co. 
was expected to 
take place in Chi- 
c a g o over the 
weekend. Approv- 
al to the $225,- 
000 transaction 
was granted by 
FCC a fortnight 
ago along with 
contingent sale 
by Fort Industry 
of WLOK-AM- 
FM Lima, Ohio, to Lloyd A. Pix- 
ley, who with his family owns 
WCOL-AM-FM Columbus, Ohio 
[Broadcasting • Telecasting, 
April 2]. Price was $137,500. 

George B. Storer, Fort Industry 
Co. president, last week announced 
appointment of Allen L. Haid, vice 
president and general manager of 
Fort Industry's WMMN Fairmont, 
W. Va., as vice president and man- 
aging director of WSAI properties. 

Robert M. Sampson, who has 
been general manager of WSAI 
under the Marshall Field interests, 
becomes officer and part owner of 
Arthur-Sampson Inc., new talent 
management firm established in 
New York. Associated in the firm 
with Mr. Sampson is Jon Arthur, 
WSAI personality and creator and 
conductor of ABC's No School To- 
day, Saturday morning feature 
originating at WSAI. 

Talent and program features of 

No School Today were not included 
among the assets transferred to 
Fort Industry, it was said. They 
have been owned by Jon Arthur 
Enterprises Inc., all stock of which 
has been sold by the Marshall 
Field group to Arthur-Sampson 
Inc. in consideration for a propor- 
tion of the latter firm's profits for 
an undisclosed period. Mr. Arthur's 
contract as a disc jockey and his 
other services to WSAI, however, 
were transferred to Fort Industry, 
it was reported. 

Robert H. Boulware continues 
as WSAI sales manager, it was 


The WSAI transfer was mu- 
tually contingent upon Commission 
approval of the WLOK sale in order 
that Fort Industry might comply 
with FCC rules and policy on mul- 
tiple ownership, limiting AM 
ownership to seven stations and 
FM ownership to six stations, as 
well as on duopoly, precluding 
dual ownership of stations of the 
same class whose primary signals 
substantially overlap in the same 
area. In addition to WMMN, Fort 
Industry also operates WSPD-AM- 
Wheeling, WAGA-AM-FM-TV At- 
lanta, WGBS-AM-FM Miami and 
WJBK-AM-FM-TV Detroit. 

WSAI, ABC affiliate on 1360 kc 
with 5 kw, directional night, is li- 
censed to Buckeye Broadcasting 
Co. All stock in this firm was sold 
by Field Enterprises Inc. to Fort 

Industry. Field Enterprises, which 
also operates WJJD Chicago, 
KOIN Portland, Ore., and KJR 
Seattle, told FCC it "originally 
acquired WSAI as one step of a 
proposed program to develop di- 
versified business interests in the 
area of Cincinnati," but that these 
interests "have not materialized." 

Marshall Field purchased WSAI 
in 1944 for $550,000 from Crosley 
Corp., which wag required to sell 
either WSAI or WLW Cincinnati 
upon adoption by FCC of its 
duopoly rule. 

WLOK is an NBC outlet on 1240 
kc with 250 w fulltime. WCOL is 
licensed to The Pixleys and is an 
ABC outlet. Mr. Pixley is presi- 
dent and general manager. He is 
sole owner of WLOK Inc., the new 
licensee of the WLOK properties. 

Mr. Haid has been in charge of 
WMMN for five years and in radio 
since 1926. He started at KDKA 
Pittsburgh, later becoming con- 
sultant to broadcasters in building 
of stations. In the mid-30s Mr. 
Haid operated his own advertising 
agency and talent bureau in Pitts- 
burgh, joining Fort Industry in '37. 

In 1941 he became manager of 
WHIZ Zanesville, Ohio, then owned 
by Fort Industry and which it sold 
in 1946 to Southeastern Ohio Broad- 
casting System upon purchase of 
WJBK. Mr. Haid moved to WMMN 
as manager in 1946, becoming Fort 
Industry vice president in 1947. 
He was appointed to the board of 
directors in 1950. 



Page 20 

April 9, 1951 

BROADCASTING • Telecasting 


Hearings Open 


MALL broadcasters would be 
pared expensive red tape if FCC 
ocedures were streamlined in ac- 
rdance with the McFarland Bill 
;. 658) [Broadcasting • Tele- 
:.sting, Jan. 29 et seq]. That was 
Id the House Interstate and For- 
fcn Commerce Committee as hear- 
.jgs on the bill, postponed from 
rlier in the week, finally got 
.derway Thursday morning. 
; First witnesses were Victor C. 
•ehm, WAZL Hazleton, Pa., as 
•okesman for the Pennsylvania 
;sn. of Broadcasters; Leon M. 
pes, KELD Eldorado, Ark., rep- 
senting the Arkansas Broad- 
sters Assn. and Gordon P. 
L own, WSAY Rochester, N. Y. 
assrs. Diehm and Sipes attended 

proponents of the bill and on 
.itation of NARTB. 
Hearings resumed Friday morn- 
y with Chairman Wayne Coy of 
; FCC as first witness (see late 
Dry At Deadline), and it was 
ped that the full hearings would 

completed today (Monday) and 

norrow. Other witnesses: 

<ARTB Pres. Justin Miller; Joseph 
Ream, executive vice president, 
S; Judge Frank Roberson, of the 
shington law firm of Spearman & 
berson, as chairman of the legislative 
nmittee of the Federal Communica- 

tions Bar Assn.; Elmore Whitehurst, 
administrative office of the U.S. Courts; 
Robert Ramspeck, U.S. Civil Service 

Messrs. Miller, Ream and Rob- 
erson are in support of S 658; Mr. 
Whitehurst is to testify on sug- 
gested amendments, and Mr. Ram- 
speck is opponent, in part, to the 

At the conclusion of Thursday's 
sessions and on the suggestion of 
Rep. Charles A. Wolverton (R- 
N. J.), Committee Chairman Robert 
Crosser (R-Ohio) instructed that 
the Dept. of Justice be requested 
to have a representative appear at 
the hearings. This followed ques- 
tioning of Mr. Brown, consistent 
proponent of network licensing, 
who contended that Sec. 10 of the 
McFarland Bill allowed the FCC 
"no way to punish anti-trust -vi- 

Diehm Leadoff Witness 


Mr. Diehm, as leadoff witness, 
outlined the situation confronting 
a typical small broadcaster whose 
operating revenue was not sufficient 
to justify retention of legal counsel 
to watch all Commission actions 
that might affect him. He referred 
to "volumes of reports, photostats 
and additional information" that is 
required in renewal applications 
every three years, "particularly 
when much that he is asked to sub- 


"RTHER steps towards easing the problems of those stations hit by 
st class operator shortages have been taken by the FCC. In an action, 
nounced last Thursday, the Commission as of April 16 will delegate 
ishority to its 23 field offices of the Field Engineering and Monitoring 
to grant permission for * 

Relaxation of Requirements 
Seen in FCC Action 

zision to grant permission 
axation of operator requirements 
temporary periods of 30 days, 
is is upon adequate showing that 
ilified personnel cannot be se- 

ieretofore, the Commission had 
mitted its Secretary, subject 
approval of Chief Engineer and 
•ieral Counsel, to take such tem- 
■ary action. 

The FCC said that it had received 
.number of individual reports 
m stations in certain small 
rkets professing inability to se- 
e raidotelephone first class op- 
tors for AM and FM. However, 
Commission pointed out that it 
not believe the shortage so 
te as to merit a general order 
h as was issued in World War 
permitting holders of restricted 
nses, under certain conditions, 
operate aural stations, 
additionally, the Commission last 
;k proposed rule making to add 
lew section to its Rules and 
pilations which, if adopted, will 
ify and describe in detail the 
1 1 cedure by which AM and FM 
nsees may obtain the permission 
utilize operators of lesser 

omments on the proposed rule 

should be submitted to the FCC 
in Washington by May 4. 

Applications to the field offices 
for the temporary use of lesser 
class operators, the FCC stressed, 
should be signed by the individual, 
partner, or officer of the corpora- 
tion, according to the type of licen- 
see. Also, prior to filing, the ap- 
plicant must have made every ef- 
fort to obtain a radiotelephone 
first class operator from usual 
sources within a reasonable dis- 

In another two-ply action, the 
Commission also amended its rules 
insofar as requirements for re- 
newal of commercial radio operator 
licenses; and established on a tem- 
porary basis a new class of oper- 
ator license — Temporary Limited 
Radiotelegraph Second-Class Op- 
erator License (TLT) — for use 
with certain equipment on ships 

Under this first amendment on 
renewals, the normal requirements, 
that an operator must show two 
years satisfactory service under 
the license being renewed or take 
an examination, are waived for 
the duration of the present emer- 
gency or until such date as the 
FCC may order. 

mit is already on file with the 

Insofar as a hearing is con- 
cerned, the $2,000 to $15,000 ex- 
penditure placed on the broadcaster 
represents the difference between 
a profit or loss station, Mr. Diehm 

Declaring the small broadcaster 
is aware of the Commission's "tre- 
mendous work load," but that he 
has "simple faith that proper re- 
organization and more efficient 
procedures would greatly speed up 
the mill and ease his economic 
burden," Mr. Diehm voiced his con- 
viction that S 658 will go "a long 
way" to meet some of these prob- 

"Frankly," he added, "the broad- 
casters would feel a great sense of 
security in knowing that they could 
come to their Congressman or Sen- 
ator for authentic information on 
the progress of their case before 
the licensing agency of their Gov- 

The next witness, Mr. Sipes, ech- 


Taylor V.P.; Oldham to Perry 

JAMES L. THOMPSON, with the 
Edward Petry Co., Chicago sales 
staff since 1937, has been named 
vice president of the O. L. Taylor 
Co., in charge of 
its Chicago office 
and midwest sales 
operation, effec- 
tive today (Mon- 
day), O. L. (Ted) 
Taylor, president 
of the station rep- 
resentative firm, 
announced last 
week. Tom Pet- 
terson, Chicago 
manager since 
September 1944, has announced 
his resignation. 

At the same time, the Petry Co. 
announced that Will H. Oldham, 
account executive in the Chicago 
office of the Crosley stations for 
five years, has joined its Chicago 
office, effective today, as a sales- 
man. Edward E. Voynow, Petry 
executive vice president, said in 
Chicago Mr. Oldham will handle 
"a select list of agencies, and will 
develop new business in accord- 
ance with a sales plan develop- 
ed by the Chicago office to meet 
the competition of television." 

The naming of Mr. Thompson is 
part of the general expansion pro- 
gram of the Taylor Co., Mr. Taylor 
said. Simultaneously, the trans- 
fer of Robert Feihel, account 
executive in the New York office 
to Chicago was revealed. Prior 
to his affiliation with the Petry 
firm Mr. Thompson was with 
KMBC Kansas City. 

Mr. Peterson, who announced 
his resignation from the Taylor 
Co. effective this week, has made 
no plans for the immediate future, 
he said. He opened the Chicago 

Mr. Thompson 

oed much of Mr. Diehm's senti- 
ments, specifically pointing to Sec. 
5, subsec. (d) as "a safeguard 
against the problem of unduly pro- 
longed hearings and consideration 
of applications." 

The bill provides that "(1) within 
three months from the date of filing 
in all original applications, renewals 
and transfer cases and (2) within six 
months from the final date of the 
hearing in all cases, the Commission 
shall promptly report to the Congress 
each such case which has been pend- 
ing before it more than such three- 
or six-month period respectively, stat- 
ing the reasons therefor." 

This procedure he cited as con- 
ducive to understanding by Con- 
gress of major deliberations by the 
FCC as well as to furnish an "in- 
dex" to the applicant as to the 
status of his application. 

Example Offered 

Mr. Sipes offered as an example 
of lengthy proceedings, the case of 
KELD applying for changes in fa- 
cilities, dating from Jan. 23, 1947, 
to Oct. 21, 1949, date of the final 
decision. He said his 250 w station 
expended $17,882.32 "to engage in 
this crusade for more satisfactory 
service to its listening area." In 
view of the necessity of another 
$75,000 to make the authorized in- 
stallation, Mr. Sipes said it was 
"imperative" that KELD request 
the Commission to relieve it of its 
obligation to change. 

He pointed out that if the Com- 
mission under accelerated proce- 
dure did inadvertently make a 
grant that was not to the best 
interests, the 30-day protest period 
can serve to modify an "undesir- 
able" decision. 

Mr. Sipes introduced a statement 
from James R. Curtis, KFRO Long- 
view, Tex., in favor of the bill. 
Among other things, Mr. Curtis ap- 
proved of provisions that could ex- 
pedite renewing of station licenses 
without the "constant threat" that 
licenses might be taken away upon 
the "naked promises" of some other 
person who could run a station, 
even though that person "has not 
(Continued on page 69) 

office when the company was 
known as Taylor-Howe-Snowden, 
and was there also when it was 
called Taylor-Borroff. 

Mr. Oldham, before working for 
Crosley in Chicago, was employed 

Mr. Oldham 

Mr. Peterson 

by the company as advertising, re- 
search and sales promotion man- 
ager and as grocery trade relations 
director. He also was advertising 
promotion director at the Merchan- 
dise Mart division of Marshall, 
Field & Co., Chicago. Before that 
he was associated with the Carroll 
Dean Murphy Agency, same city. 

9 OADCASTING • Telecasting 

April 9, 1951 • Page 21 

RATE-CUT MOVE Rqdios ¥auh - Sqys Kobqk 

RADIO can blame itself for the 
Assn. of National Advertisers' con- 
troversial radio rate studies and 
campaign to bring down evening- 
radio rates in TV markets [Broad- 
casting • Telecasting, March 19], 
Edgar Kobak told the sixth annual 
Radio Institute at the U. of 
Georgia, Athens, last Friday. 

Selling techniques were outlined 
by Maurice B. Mitchell, vice presi- 
dent and general manager of Asso- 
ciated Program Service. The insti- 
tute was sponsored April 5-7 by the 

Georgia Assn. of Broadcasters and 
the Henry W. Grady School of 

Mr. Kobak, business consultant, 
board chairman of BAB and owner 
of WTWA Thomson, Ga., said the 
ANA radio rate studies are not as 
sound as they seem to be, but said 
broadcasters have themselves to 
blame because they held rates down 
when they should have been raised, 
and because broadcasters have 
failed to make a basic study of 
the rate structure, which has been 


Outlined by Abrahams 
At Boston REC 

retailer as an institutional medium 
instead of showing how it can get 
money in the cash register tomor- 
row," Mr. Abrahams described nu- 
merous cases of outstanding im- 
mediate sales results from radio. 

Radio produces best, he declared, 
when the following points are fol- 
lowed: (1) Strong lines featured; 
(2) beamed program technique 
used; (3) sufficient repetition used; 

(4) it reflects character of store; 

(5) there is continuous use; (6) 
when written for ear not eye; (7) 
when promoting radio campaign 
with other sales promotion devices; 
(8) when used as a consumer- 
vendor tool; (9) when other pro- 
motion is weak. 

STRESSING that "you have to help retailers to sell them on radio," 
Howard P. Abrahams, sales promotion manager of the National Retail 
Dry Goods Assn., laid down rules for a successful pattern at the Boston 
Radio Executives Club Wednesday at the Hotel Touraine. 

Prior to his address, REC presi- 
dent Harold E. Fellows, general 
manager of WEEI Boston and di- 
rector of CBS operations in New 
England, who last week was named 
president of NARTB (see story 
page 18), was presented with a 
gold horseshoe amidst a standing 
ovation by the membership. 

A resolution by Program Chair- 
man Stacy Holmes, public relations 
director, Filene's of Boston, that 
"the membership of the REC of 
Boston exults in the elevation of 
Harold E. Fellows to the presi- 
dency of the NARTB" was unani- 
mously passed. 

Mr. Abrahams advised broad- 
casters to study NRDGA records 
on sales promotion and to study a 
store before approaching it in 
order to know how best to help it. 

Basic Data 

To analyze a store, he continued, 
a station should get the following 
basic information: (1) Type of 
business — promotional or not; vol- 
ume — a store with big volume 
spending more than a small one. 
(2) Location — a store on Main 
Street not needing to spend as 
much money as one off the beaten 
track. (3) Competition — if heavy, 
it forces the store into line. (4) 
Type of merchandise. (5) Type of 
customers. (6) Price lines of mer- 
chandise. (7) Location of custo- 
mers. (8) Shopping habits — knowl- 
edge of flow of traffic at certain 
times, keying programs to peak of 
traffic. (9) Store goals and plans. 
(10) Strong and weak departments 
— featuring the strong. 

After studying the store as the 
store does itself, said Mr. Abra- 
hams, the station should then be- 
come familiar with successful case 
histories of retail use of radio, of 
which there are plenty. At this 
point, he counseled, the store should 
be approached and there should be 
a frank interchange of knowledge, 
adapting the knowledge to an orig- 
inal approach for the particular 

Stating that "the big trouble 
with radio is it sells itself to the 

Page 22 • April 9, 1951 

out of date for some time. 

Radio, he said, must develop 
more facts, engage in better sell- 
ing, and make a rate adjustment 
to meet current situations, and get 
off the defensive quickly. 

Mr. Kobak also called for separa- 
tion of radio and television opera- 
tions. They are separate and com- 
petitive media, and if not sepa- 
rated one or the other will suffer, 
he declared. 

Practical and result-producing 
techniques of selling radio adver- 
tising at the local and national spot 
levels were outlined to the insti- 
tute by Mr. Mitchell. 

Among the points of value he 
stressed were that a knowledge 
of prospective sponsors' business 
operations and problems was ad- 
vantageous to both the advertiser 
and the time salesman. 

The session opened Thursday 
under the gavel of Frank Crowther, 
WMAZ Macon, institute chairman. 

Those slated to participate in 
sessions included: 

Thursday— Fred Kea, WBGR Jes- 
up; George Patton, WIBB Macon; 
Dean Covington, WROM Rome; W. 
Ray Ringson, WRDW Augusta; Lamb- 
din Kay, former director, WSB At- 
lanta; Wilton Cobb, WMAZ, and for- 
mer Governor E. D. Rivers, WGOV 

Friday — Bill Downs, CBS Korean 
correspondent; Jimmy Bridges, WSB- 
TV; H. Randolph Holder, WRFC Ath- 
ens; Ed Thilenius, WGAU Athens; 
Ben Chatfield, WMAZ, president Na- 
tional Assn. of Radio-News Directors; 
Allen M. Woodall, WDAK Columbus, 
Ga.; John Derr, associate director of 
sports, CBS New York; Thad Horton, 
WSB-TV; George Theeringer, WRBL 

Columbus; Jack Telly, WGST Atlanta, 
J. Leonard Reinsch, WSB-TV, an 
James Bailey, WAGA-TV Atlanta. 

Saturday — Miss Helen Farmer 
WMAZ; Miss Mary Anne Martir' 
WRFC Athens; Miss Eileen Stulbj 
WBBQ Augusta; Miss Alice Wasder 
WTOC Savannah; Miss Sara Wil 
liams, Liller, Neal and Battle, Atlan 
ta; Mrs. C. C. Fuller, Tucker Wayn \ 
& Assoc., Atlanta; Miss Virgini 
Pairo, Pairo Adv. Co., Atlanta; L. E 
Christian, WRFC; and Alfred H. Pu '< 
han, program director, Voice of Amei 
ica, State Dept., New York. 


Providence 'Journal' Buy I 

SALE of "WFCI Pawtucket, R. I. 
to the Providence Journal by th> I 
estate of the late Frank Crook, an< I 
Howard W. Thornley, was an 
nounced last week. Consideration 
was not disclosed pending prepara 
tioii of the FCC application. 

The Providence Journal Co. if I 
owner of WPJB (FM) there, Clas:] 
B outlet in operation since 1948 
WFCI, founded in 1941, is an ABC 
affiliate, operating on 1420 kc witl * 
5 kw, directional. 

U. S. Attorney General J. Howarc i 
McGrath, executor of the Crook} 
estate, told Broadcasting • Tele-1 
casting details of the transactiorl 
were being worked out and woulog 
be disclosed shortly. 

FCC in early February approved! 
transfer of control of Pawtuckejf 
Broadcasting Co., WFCI licenses 
to Mr. McGi-ath as executor pend 
ing settlement of the Crook estate 
All of the stock in the station, in] 
eluding that of Mr. Thornley, re 
portedly will be sold to the Journal 
Messrs. Crook and Thornley hav< 
been sole station stockholders. 


FETING Phil Baker, star of NBC's The $64 Question, at 
a luncheon at the Park Plaza Hotel in Baltimore April 3 
were radio and ad executives. Mr. Baker on April 2 
debut on WITH Baltimore with the Phil Baker 
Show [Broadcasting • Telecasting, March 26]. Among 

those present were (I to r) Maurice Azrael, of Azrael Adv 
Joseph Katz, of Joseph Katz Co.; Stanley Probst, pres 
ident of Rem & Rel; Mr. Baker, Morton Levenstein, AW 
Agency; R. C. Embry, WITH vice president, and Thoma 
Tinsley, WITH president. 

BROADCASTING • Telecastin 


Sent on WMIE Case 


ENATE CRIME Investigating 
ommittee Chairman Estes Ke- 
J auver (D-Tenn.) has written FCC 
hairman Wayne Coy to protest the 
Jiitial decision of the Commission 
j-hich would approve Arthur B. 
IcBride as part owner of WMIE 
liami, Fla., it was learned last 

The letter confirms earlier verbal 
idication by Sen. Kefauver that 
3 objected to the failure of the 
|CC initial decision to consider 
'iridence compiled by the Senate 
'time group respecting Mr. Mc- 
ride and Continental Press Serv- 
! (:e, national racing wire service 
»«vned by his son, Edward J. Mc- 
f |ride, and managed by his brother- 
i-law, Thomas Kelly [Broadcast- 
ing • Telecasting, April 2, March 
p, 19]. The Senate committee's 
isecond interim report" charged 
Continental Press actually is con- 
olled by the "gangsters who con- 
itute the Capone syndicate." 
The initial decision of FCC Hear- 
j»g Examiner Leo Resnick, issued 


Slated on Radio, TV 

ADIO and television coverage of 
resident Truman's major Jeffer- 
jm- Jackson Day dinner address in 
Washington April 14 (Saturday) 
ias anounced last week by the 
iiemocratic National Committee, 
lans for other dinners throughout 
le country also were shaping up 
Broadcasting • Telecasting, 
arch 26]. 

The Chief Executive's speech at 
»e National Guard Armory will 
; carried coast to coast, 10:30- 
. p.m. EST, by ABC, MBS and 
BC. NBC-TV will telecast , the 

A new note was injected into net- 
ork coverage last week, though 
itails had not been finalized, 
iberty Broadcasting System was 
iderstood to be negotiating for 
.dio coverage. LBS also was re- 
>rted to be mapping plans for 

oadcast of an address by Sen. 
aul Douglas (D-Ill.) in St. Paul 
pril 14. 

Other commitments include, 
mathan Daniels, Democratic na- 
onal committeeman from North 
arolina, San Francisco", today 
'Monday), ABC West Coast pickup 
delayed) 10:30-11 p.m. PST; and 
n. Brien McMahon (D-Conn.), 
rtland, Ore., April 12, (network 
|J)d time undetermined). 
I! The President's address will be 
B:ard by several Jefferson-Jackson 
^nner gatherings being held simul- 
yneously throughout the nation, 
reel scaffolds are being con- 
i ructed at the armory about 40 
| et from the dias to accommodate 
I levision and newsreel cameras, 
itcording to Ken Fry, radio-TV 
rector, Democratic National Com- 

in mid-March, concluded there was 
no evidence in the Commission rec- 
ord to disqualify Mr. McBride from 
being a radio station stockholder 
and proposed to grant WMIE as- 
signment of construction permit 
from Lincoln Operating Co. as 
trustee for Sun Coast Broadcasting 
Corp. to Sun Coast itself. Sun 
Coast is chiefly owned by Mr. Mc- 
Bride and his Cleveland business 
associate, Daniel S h e r b y. Mr. 
Sherby, along with Continental 
Press, were also given a clean bill 
of health by the initial decision. 

The examiner noted the Senate 
group had issued its second report 
after the closing of the FCC hear- 
ing, however, but said he could not 
consider the Senate document be- 
cause it was "outside" the FCC 

McBride Praised 

The examiner's decision found 
no evidence to show Mr. McBride 
or Continental Press have violated 
or are violating any laws. It 
further noted 13 top civic, political, 
business and religious leaders from 
Cleveland testified high acclaim for 
Mr. McBride's reputation and in- 

Sen. Kefauver's letter to Chair- 
man Coy stated in part: 

As previously indicated to you, the 
Senate Crime Investigating Committee 
does not feel that Arthur B. McBride 
is properly entitled to receive a permit 
from the FCC for the operation of 
station WMIE Miami, Fla. 

Under date of March 13, 1951, there 
was riled with the Commission an ini- 
tial decision by Leo Resnick, hearing 
examiner, in which he reached the 
conclusion that Arthur B. McBride and 
Daniel Sherby are legally, financially 
and otherwise qualified to be stock- 
holders in a radio broadcast station 
and that a grant of the application for 
assignment of the construction permit 
would be in the public interest. 

The Senate Crime Investigating Com- 
mittee desires to be recorded as differ- 

ing sharply with the conclusion of the 
hearing examiner that said Arthur B. 
McBride is "otherwise qualified" in 
view of the testimony concerning his 
background and his association with 
Continental Press Service which is 
contained in testimony taken by this 
committee at hearings in Miami, Cleve- 
land and Chicago. 

I am forwarding with this letter 
transcripts of the testimony dealing 
with Arthur B. McBride and the Con- 
tinental Press Service and the Senate 
Crime Investigating Committee respect- 
fully requests that no permit be granted 
to McBride until there is a full review 
of this testimony. 

It is our considered opinion that a 
complete analysis of the committee's 
record will have a substantial bearing 
upon the situation and that the Com- 
mission can in the light of such evi- 
dence be justified in a subsequent de- 
cision that any award of a permit to 
McBride is definitely not in the public 

On Friday morning the Commis- 
sion granted the motion of its gen- 
eral counsel for extension until 
May 1 of the deadline for filing 
of exceptions to the hearing ex- 
aminer's initial decision. Accord- 
ing to FCC's rules (Sec. 1.853) the 
parties, including FCC's general 
counsel, may take exception to an 
initial decision if filed within 20 
days. FCC itself then has another 
20 days in which on its own in- 
itiative it may, among other things, 
reopen the record and remand the 
case to the examiner for further 

WMIE's counsel, Paul M. Segal, 
last week petitioned FCC in op- 
position to any additional extension 
of the deadline for exceptions, cit- 
ing the hardship imposed upon the 
station. He contended: 

The applicant's station and affairs 
have been the subject of extensive an- 
tagonistic publicity originating from 
its business competitors and there is 
good ground to believe that the appli- 
cant's lack of formal authorization 
and proper clearance by the FCC has 
been used to produce adverse economic 
effects upon the affairs of WMIE and 
has been the subject of substantial 
propaganda against the applicant, this 
to the applicant's great loss and injury. 

While it is only fair that counsel for 

the Commission should have adequate 
time to consider the possibility of filing 
exceptions, it is true that the Bureau 
of Law has had this entire matter un- 
der consideration for some years and 
is thoroughly familiar with all aspects 
of the case and with all details of the 
hearing record. 


In Initial Ruling by FCC 

OWNERSHIP and program rep- 
resentations made by WALE Fall 
River, Mass., to FCC in its original 
applications have been carried out 
in good faith, Hearing Examiner 
Elizabeth C. Smith concluded in an 
initial decision recommending grant 
of license renewal to WALE, re- 
ported last week by the FCC. 

WALE, operating on 1400 kc 
with 250 w fulltime, is licensed to 
Narragansett Broadcasting Co. 

The license renewal bid had been 
requested by FCC and set for hear- 
ing in comparative proceeding with 
the application of Bay State Broad- 
casting Co. for WALE's facilities 
and the application of WICH Nor- 
wich, Conn., to change its site. The 
WICH bid later was severed from 
the case and granted without hear- 

"The good faith of Bay State 
... in filing its application," the 
initial decision said, "was speci- 
ficially challenged" by WALE dur- 
ing the hearing. Petition by WALE 
to dismiss the Bay State bid "with 
prejudice" was later granted by 
FCC, it said. 

The examiner stated the evidence 
"clearly supports the conclusion 
that the representations made with 
respect to the ownership and opera- 
tion of [WALE] were made in 
good faith." She also found "sub- 
stantial compliance with the pro- 
gram representations" made in 
WALE's original applications and 
said "the licensee is rendering a 
commendable public service to the 
community which it is obliged to 


FCC COMR. Frieda B. Hennock 
told the organizing convention of 
the American Women in Radio and 
Television, in an address prepared 
for delivery Saturday night, that 
broadcasters must be careful, else 
"justified wrath at their excesses 
may unfortunately lead to pres- 
sures for an unjustified censor- 

Stressing the power of both radio 
and TV in shaping "the educational 
and cultural lives of our citizens," 
Miss Hennock said: 

"We already know what a few 
hours before any receiver can tell 
us; that programs often go beyond 
reasonable bounds; that they too 
often emphasize crime and violence 
on one hand, and stereotyped and 
hollow productions on the other. 

"The broadcasting industry 
should be self regulating and self- 
disciplining as to its morals and 
mores. Censorship of any kind, im- 
posed from above by the will of any 
group, government or otherwise, is 

abhorrent to the American way of 
life. Regulation of program con- 
tent is not my job as a Commis- 
sioner; it is specifically forbidden 
by the Communications Act; nor 
would I want or accept that job at 
any price." 

Approximately 220 persons were 
registered for the first AWRT con- 
vention, held Friday to Sunday at 
the Hotel Astor in New York. 
Other speakers on the agenda in- 
cluded Mme. Pandit, India's ambas- 
sador to the U. S.; Edward W. Bar- 
rett, Assistant Secretary of State 
for Public Affairs, and Clem J. 
Randau, executive director of the 
Federal Civil Defense Administra- 

'Common Sense' Solution 

Miss Hennock said broadcasters 
need not walk "a tight-rope of re- 
straint" in guarding against "ex- 
cesses." She said, "the problem is 
not difficult; strong applications of 
common sense can solve it . . ." 

She felt that "programs must 

ROADCASTING • Telecasting 

not merely be 'cleaned up,' " but 
instead that "new blood and new 
life must be poured into radio and 

Mr. Randau, in a speech also 
prepared for delivery Saturday 
night, stressed that "civil defense 
is everybody's business — not just 
the federal government's." 

He said "there is entirely too 
much apathy toward civil defense 
in certain sections of the country." 
In view of the present world situa- 
tion, he warned, "we would be 
short-sighted, indeed, if we did not 
set ourselves to the task of making 
our country as impregnable as pos- 
sible, our citizens informed on the 
best defense tactics. 

"Here, then," he told the AWRT, 
"is where we need your help. We 
must make certain that everyone is 
alert to the dangers that face him 
and alert to his individual respon- 
sibilities. ... I urge each of you 
to be a mouthpiece for civil de- 
fense in your community." 

April 9, 1951 • Page 23 

&n the dotted line 

DOWN the contract alley go (I to r) Chester A. Shafer, American Soda Water 
Co.; Fred Willen, Willen Refrigerator Service; France Laux, KXOK St. Louis 
sportscaster; Ted Reineke, Reineke Wallpaper & Pairst Co. Signed is a new 
bowling show which Mr. Laux is handling. The trio have bowling team 
leagues in Greater St. Louis. 

RADIO symphony in ink penned by 
(I to r) Robert Lawrence, dir., Phoenix 
Symphony Orchestra; Lew Lowry, 
KOOL Phoenix prog, dir.; Charles 
Garland, KOOL gen. mgr. Orchestra 
will perform on Sunday 1 Vi hour 

GOV. EARL WARREN (seated) af- 
fixes signature to proclamation 
making March 26-31 Advertising 
Recognition Week in California. With 
governor is Jack Brasheor, Brashear 
Adv. Agency, Sacramesifo, rand v. p.. 
Adv. Assn. of West. 

. , ,, . . 

BASEBALL contract is signed by 
Richard E. Jones (I), WJBK Detroit 
v. p. and gen. mgr. Agreement as- 
sures station's radio coverage of De- 
troit Tigers' season schedule. Stand- 
ing is Harry Hsilmann, sportscaster. 
Edwin J. Anderson (r), pres., Goebel 
Brewing Co., adds okay for sponsor 
of the series. 

SETTING 52-week pact for Bold 
Venture to be aired Wednesday, 
10:30-11 p.m., WSYR Syracuse are 
(I to r): Seated, Earl Rogers, Rogers 
& Porter, Rochester agency; Robert 
Wehle, Genesee Brewing Co., spon- 
sor; standing, Fred I. Geiger, WSYR 
salesman; R. C. Danahy, Frederic W. 
Ziv Co., packager. 

RETAIL appliance store $9,600 local program contract put in motion for 
balance of 1951 on WCMI Ashland, Ky., by (I to r) M. E. Slagel, WCMI 
coml. dept.; Don Pullman, ad mgr., Darwins; Darwin Sturgill, owner and 
gen. mgr., Darwins, sponsor; Charles C. Warren, W^*^< —n- 


Awards Banquet Highlight 
Two-Day Session 

AN AWARDS banquet and a luncheon session with Congression; 
delegates highlighted a two-day, semi-annual meeting of the Virgini 
Associated Press Broadcasters in Washington last week. 

The state's AP radiomen were treated to a round of events, amon 
them a luncheon at the Capitol * 

with Virginia Congressional lead- 
ers and key AP executives; a 
dinner banquet at the National 
Press Club (both Thursday), and 
a tour of Washington radio sta- 
tions the following day. A special 
business session also was scheduled 
Friday when new officers were to 
be elected. 

Representatives of between 22 
and 25 Virginia stations attended 
the scheduled events, which cul- 
minated formally Thursday with 
the banquet. Washington station 
managers and news editors were 
invited to attend. Top speakers 
were Morgan Beatty, NBC com- 
mentator, and Dr. Douglas South- 
all Freeman, WRNL Richmond 
commentator and former editor of 
the Richmond News-Leader. 

Awards were made in nine cate- 
gories, and represented the choices 
of a three-man radio committee 
from 39 entries submitted for the 
contest, first of its kind held by 
the Virginia group. The awards 
were divided into three classifica- 
tions, all based on the latest BMB 
circulation survey of radio fam- 
ilies: (1) 50,000 and over; (2) 
25,000 to 50,000, and (3) less than 

Winning Entries 

Winning entries by class: 

Commentary— (Class 1) WRNL 
Richmond, Dr. Douglas Southall Free- 
man; (Class 2) no entries; (Class 3) 
WWOD Lynchburg, Calvin Robinson. 

Comprehensive News Broadcast — 
(1) WRNL, Howard Hamrick; (2) 
WXGI Richmond, Harry Curran; (3) 
WRAD Radford, Dick Morgan. 

Local and State News— (1) WDBJ 
Roanoke, John Eure; (2) WXGI, Joe 
Guidi; (3) WWOD, Rod Lea. 

General Farm News— (1) WRNL, 
Cullen Johnson; (2) WSLS Roanoke, 
Harry Howell; (3) WLPM Suffolk, 
L. E. Pettyjohn. 

Spot News— (3) WWOD, Rod Lea. 

General Sports Broadcast — (1) 
WGH Newport News, Bill Diehl; (2— 
tie) WSLS, Harry Wiseman and Jug 

Spot Sports Broadcast— (1) WLEE 
Richmond, Joe Mason; (2) no entries; 
(3) WWOD, Norman Simpson. 

Women's News — (1) WGH, Mildred 
Alexander; (2) none; (3) WWOD, 
Lyn Roberts. 

Special award for the best protec- 
tion to AP on news — WCHV Char- 
lottesville, Jean Lindsay. 

Judges in the contest were John 
Alderson, WFBR; Al Stevens, 
WWIN, and Galen Fromme, Balti- 
more, all news editors. 

Luncheon Guests 

Guests at the luncheon on Cap- 
itol Hill were members of the 
Virginia Congressional delegation ; 
members of the board of the 
Associated Press; Ben McKel- 
way, Washington Evening Star 
(WMAL- AM-FM-TV) ; Harry 
Byrd, Winchester (Va.) Star; Oli- 
ver Grambling, assistant general 

manager of AP; W. L. Beal an 
Max Fullerton, chiefs of the Was! 
ington and Baltimore bureaus c 

Officers of the Virginia AP grou 
pending Friday's elections wei 
John Eure, WDBJ Roanoke, pres: 
dent, and Fred Hart, WLPM SuJ 


On Radio-TV Fight Right j 

CALIFORNIA radio and TV rep 
resentatives last week succeeded ii I 
blocking, temporarily at least, :T 
state bill taxing payments for ra 
dio and TV rights to boxing am 
wrestling matches. 

The bill, which also would placi 
control on broadcasting and tele 
casting rights to such matches ii 
the hands of the state athletic com 
mission, was held in committee by 
a vote of 4 to 3. At least 5 votes 
were needed to report it out witlj 
a "do pass" recommendation. 

Leading the radio-TV figh 
against the bill at a legislativi 
hearing last Thursday were Wil 
liam Smullin, president of the Cali 
fornia Radio & Television Broad,- 
casters Assn., and Philip Lasky 
general manager, KPIX (TV) an 
KSFO San Francisco. 

Mr. Smullin declared the bi' 
"discriminatory against the broad 
casting and television industry 
and questioned the amount of rev 
enue that would be realized froi 
such a tax. 

He said radio and TV are beinj 
blamed for certain ills in boxinj 
and wrestling. He was referring t< 
arguments by supporters of th 
bill that radio and TV had causec 
a drop in attendance at boxing anc 
wrestling matches, with a subse 
quent drop in the state's tax take 

Local Tax Levied 

A 5 f A tax on gate receipts at 
the fights is now levied by the 
state. The athletic commission 
draws its expenses from the ta> 
and the surplus is used to supporfip 
a state veteran's home at Yount 
ville, Calif. The currently debatet 
bill would extend the tax to r 
ceipts from the sale of radio am 
TV rights also. 

Mr. Lasky, in answering argu 
ments that the fight promoter 
would have to pay the tax, not ra 
dio or TV, argued that any sucl 
tax would undoubtedly be passec 
back to the television industry bj 
the promoters. He also denied tha 
radio and TV had adversely ai 
fected fight gate receipts. 




Set for NAB Airing 

FCC will attempt to resolve mis- 
understanding and confusion on 
its proposed emergency broadcast 
1 plan when its engineering author- 
ities meet with industry represen- 
V tatives at a special mobilization 
session in Chicago April 16. 

This was indicated last week 
as principals in the controversial 
radio silence issue marked time 
: bn all fronts — at the Commission, 
the Dept. of Defense and on Cap- 
• tol Hill. 

The special mobilization session 
pas been scheduled as part of the 
XARTB Chicago convention, to 
which all industry representatives 
will be invited. 
I ( FCC authorities indicated last 
week that the Commission will 
! not attempt to rehash its proposed 

- plan whereby certain stations would 
be permitted to remain on the 

- air in the event of imminent or 
: actual attack. Instead, FCC ex- 

oects to take up the highlights of 
the alert-operational project for 
radio and television stations, and 
answer any question broadcast- 
! csrs may wish to submit. 
3 j It was felt that broadcasters who 
;:*ere unable to attend last month's 
: i Washington security session 
^Broadcasting • Telecasting, 
;|, April 2] will have had an oppor- 
f :unity to review and digest the 
:ontents of the proposed plan in 
i Ethe booklet prepared by FCC and 
' "^ent to all licensees. 

Suggestions Filed 

j , Meanwhile, Commission staff 
: nembers said at least specific rec- 
jmmendations growing out of the 
March 26 meeting have been sub- 
mitted to Chief Engineer Curtis 
Summer for his consideration. The 
;uggestions were filed by Frank 
Fletcher, co-owner of WARL Ald- 
ington, Va., and attorney, and 
2arl Collum, consulting radio en- 

; While the contents were not di- 
vulged, it was understood that they 
lealt chiefly with the possibility 
•f seting up industry advisory 
committees to consult with Com- 
mission staff members on the ef- 
ficacy of the operational plan. No 
;uggestions had been submitted 
'rom licensees on the actual plan 
,tself, it was said. 

Revocations Final 

: l- ? INAL decision revoking the li- 
• c ense of WXLT Ely, Minn., and 
: j(he permit of KFMA Davenport, 
: |owa, has been issued by FCC fol- 
: owing failure of the stations to 
ake exception to an earlier initial 
; iecision upholding original Com- 
J mission revocation orders [Broad- 
1 bating • Telecasting, April 2, 
: Llarch 12]. FCC charged Charles 
. IV. Ingersoll had unlawfully trans- 
erred control and abandoned 
; VXLT and contended L. W. An- 
: rews, KFMA owner, had been in- 
olved in the WXLT case. 


Barnett Lauds Radio 

WELLS H. BARNETT Jr., sales 
development manager and assistant 
to the president, John Blair & Co., 
station representative, has praised 
radio as a mover of mass-appeal 
items in a talk before the Adver- 
tising Club of Baltimore. 

Mr. Barnett pointed out that be- 
cause display is not necessarily a 
vital element in moving mass- 
appeal goods, radio's low-priced 
advertising serves that purpose bet- 
ter than newspapers or magazines. 

He emphasized also the "multi- 
ple" listening in the home and 
radio's ability to reach the house- 
wife roving from room to room. 

Pointing to the Kefauver investi- 
gation's TV success, Mr. Barnett 
said that radio must face the fact 
that television already is a com- 
petitor in daytime hours. 

Mr. Barnett expressed the view 
that in the broad picture of adver- 
tising, video is just another method, 
offering certain advantages to the 
advertiser that he has never had 
before. He added, however, that 
he does not believe that these ad- 
vantages serve to eliminate any 
other medium. 

Present at the Advertising Club 
of Baltimore meeting were (I to r) 
John E. Surrick, vice president 
and general manager of WFBR 
Baltimore, who served as "Chair- 
man For The Day", Mr. Barnett, 
and George Gettman, club presi- 
± dent, and account executive for 
^ Joseph Katz Co. 


NAB Seeks Home Addresses 

WHEREABOUTS of two dozen for- 
mer directors of NAB is one of the 
smaller problems confronting that 
trade association. 

To complete current records, 
Broadcasting • Telecasting 
would appreciate any information 
on present homes of the following 
former directors, who have served 
since start of NAB in 1923: 

L. S. Baker 
H. J. Bligh 
W. W. Butler 
C. L. Carper 
R. W. DeMott 
Walter S. Greevy 
R. B. Hale 
C. H. Henderson 

G. Brown Hill 
A. H. House 
E. H. Jewett 
R. M. Johnson 
W. W. Kideney 
L. E. Knobel 
George Kuhns 
J. W. Laughlin 
George Lewis 
George Morris 
Robert Nevins 
Harold J. Power 
Henry A. Rumsey 

H. S. Scott 
Earle Terry 
Bowden Washington 
W. E. Woods 
Harold J. Wrape 


Covers Radio-TV Inroads 

A FORUM discussion pointing up 
the inroads of radio and television 
on newspapers will command top 
priority as a feature of the Ameri- 
can Society of Newspaper Editors' 
convention at the Hotel Statler in 
Washington April 20. 

John S. Hayes, vice president of 
WTOP-AM-FM-TV Washington, 
has accepted an invitation to carry 
the banner for the broadcasting 
industry. He is expected to talk 
on the radio-TV challenge to news- 
papers in point of the advertising 
dollar and aural-visual impact. 

Other panel members slated to 
speak are Ed Hoyt, managing 
editor Cedar Rapids Gazette 
(KCRG KCRK (FM)); Ralph Mc- 
Gill, Atlanta Constitution (WSB- 
AM-FM-TV) ; John Crosby, syn- 
dicated columnist. Supervising ar- 
rangements for the session is 
Laurence L. Winship, Boston 

Mr. Hoyt will discuss the posi- 
tion of the newspaper in radio 
operation, contending that they 
should be separate functions and 
compete freely. He reportedly will 
support the premise that neither 
should argue for free space or 

Mutual Cooperation 

The case for intimate radio-TV- 
newspaper cooperation will be pre- 
sented by Mr. McGill, on the 
grounds that broadcasting arts are 
part of the whole communications 
picture and both sound and print- 
ed media can cooperate for their 
mutual benefit. 

Mr. Crosby has not prepared 
any specific subject for discussion, 
and probably will give an infor- 
mal talk along lines expressed in 
his radio-TV column. 

The impact of Kefauver Senate 
crime investigating hearings in 
New York, Washington and else- 
where also may be injected as an 
example of the coldness of the 
printed word when compared to the 
registration of emotion and truth- 
fulness on the television screen. 

The session is slated to be held 
at 3:30 p.m. and will be one of a 
number of topics to be explored 
during the ASNE meet. Each 
speaker will be limited to a 15-min- 
ute talk, to be followed by questions 
from the floor. General theme of 
the session will be "The Challenge 
of Radio-TV." 

Coy Testifies 

CHAIRMAN Wayne Coy last 
Thursday testified before a Senate 
Appropriations subcommittee on 
FCC's fiscal 1952 budget request 
of $6,850,000 to carry on its opera- 
tions. His testimony was delivered 
in executive session. Chairman 
Coy made a similar appearance be- 
fore a House Appropriations sub- 
committee Feb. 23. 


McCormick, Azine 
Join CDA 

APPOINTMENTS of Steve McCormick, former MBS Presidential an- 
nouncer, and Harold Azine, TV producer-director, to head up the radio 
and television branches, respectively, of its Audio- Visual Division were 
revealed last week by the Civil Defense Administration. 

The sections, which will map ra- * 

dio-TV plans for implementation 
of national and local station levels, 
are under the general supervision 
of Jesse Butcher, chief of the 
Audio-Visual Division and former 
network-agency executive. 

At the same time CDA announced 
completion of arrangements with 
the motion picture industry for 
production of films to be utilized 
by TV stations, civic groups and 
other organizations. Film clips 
were prepared by United World 
Films and Teletran Inc., New York, 
and will be made available during 
April and May. Still pending are 
plans for distribution of the films 
to TV stations. The motion pic- 
ture section is headed by Howard 

Mr. McCormick served as chief 
programming operation for WOL 
Washington last year. Previously, 
over a 15-year period, he was chief 
announcer, production manager, 
public relations director, news edi- 
tor and special events chief. Un- 

Mr. McCormick Mr. Azine 

til 1946 he was Presidential an- 
nouncer for MBS. Last year he 
joined the National Sesquicenten- 
nial Committee as assistant public 
relations director and, later, special 
events director. 

Mr. Azine has served in pro- 
ducer-director capacities with a 
number of stations. From 1947 to 

1948 he was associated with WTOP 
Washington. He was producer- 
writer for KLAC Los Angeles from 

1949 to 1950 and then joined KTTV 
(TV) Los Angeles as a TV direc- 

ROADCASTING • Telecasting 

April 9, 1951 • Page 25 

Convention Attendance 

(Continued from page 19) 

panel will be Robert Burton and 
Col. William Talbot, Federal Civil 
Defense Administration ; Curtis 
Plummer, FCC chief engineer; Rob- 
ert Linx, Ralph Renton, Ernest 
Thelemann and Prose Walker, 
FCC; Col. James H. Weiner, Air 
Defense Command. Neal Mc- 
Naughten, director of the NARTB 
Engineering Dept., will be NARTB 
staff representative. 

This panel will include a discus- 
sion of plans to coordinate govern- 
ment and broadcaster activities 
during the emergency; station op- 
eration in wartime and related in- 

Manpower Panel 

Second panel will deal with man- 
power in the emergency and 
government needs for technical as- 
sistance. Thad Holt, WAPI Bir- 
mingham, NARTB District 5 
director-elect, will be chairman. 
Board monitors will be Leonard 
Kapner, WCAE Pittsburgh, Dis- 
trict 3 director-elect, and H. W. 
Linder, KWLM Willmar, Minn., 
District 11 director-elect. 

Panel participants will be Robert 
C. Goodwin, executive director, 
U. S. Defense Manpower Commis- 
sion, Dept. of Labor; Lee W. 
Jacobs, KBKR Baker, Ore., and 
Dwight W. Martin, WLW Cincin- 
nati. Richard P. Doherty, employe- 
employer relations director, will be 
NARTB staff representative. 

Third panel will cover mobiliza- 
tion broadcasting. It will go into 
ways stations can aid the govern- 
ment. William A. Fay, WHAM 
Rochester, District 2 director, will 
preside. Board monitors will be H 
Quenton Cox, KGW Portland, Ore., 
District 17 director-elect, and Jack 
Todd, KAKE Wichita, District 12 

Participants will be Ralph Cogh- 
lan, information specialist, Office 
of Defense Mobilization; George 
P. Ludlam, vice president, Adver- 
tising Council; Clem Randau, exec- 
utive director, Office of Civil 
Defense. NARTB staff director 
will be Ralph W. Hardy, director 
of government relations. 

No formal luncheon is scheduled 

HOWARD LALLY (I), appointed to 
the newly-created position of director 
of food broker contacts for WCBS 
New York, is welcomed to the station 
by Don Miller (c), sales manager, 
and Manager G. Richard Swift. 

Monday. The convention will be 
formally opened in the Stevens 
Grand Ballroom at 2:30 p.m., with 
Eugene S. Thomas, WOR-TV New 
York, presiding as chairman of the 
NARTB Board Convention Com- 
mittee. Mr. Thomas will give a 
slide film presentation showing 
"The New NARTB." 

President and board chairman- 
elect, Justin Miller, will give the 
principal address of the afternoon. 
He will introduce Harold E. Fel- 
lows, WEEI Boston, president- 
elect (see story page 18). Mr. 
Fellows is scheduled to address the 
convention. He will not assume 
his duties until June 4. 

Adjournment is scheduled after 
Judge Miller presents FCC Com- 
missioners Frieda Hennock, Rosel 
Hyde and Paul A. Walker. 

Proposal of several broadcasters 
to present Dudley J. Le Blanc, 
Hadacol proprietor, to the conven- 
tion Monday afternoon has been 
sidetracked but he is expected to 
greet delegates (see box this page). 

At 5 Monday afternoon a recep- 
tion will be held in Exposition Hall. 

BAB Session 

Tuesday morning sessions will be 
programmed by Broadcast Adver- 
tising Bureau, with Edgar Kobak, 
WTWA Thomson, Ga., presiding 
as BAB board chairman. He will 
introduce William B. Ryan, BAB 
president. Program will be built 
around the theme "Radio's Respon- 
sibilities," with emphasis on the 
industry's responsibility to sell ra- 
dio aggressively and constructively 
in the months ahead. 

Following Mr. Ryan's address a 
forum discussion is planned. Taking 
part will be the NAB and BAB 
executives who have directed ra- 
dio's sales promotion activities in 
the last decade. They are Maurice 
B. Mitchell, president and general 
manager of Associated Program 
Service; Frank E. Pellegrin, vice 
president of H-R Representatives 
Inc., and Lewis Avery, president of 
Avery-Knodel Inc. Mr. Kobak will 

Judge Miller will preside at the 
Tuesday luncheon. Principal ad- 
dress will be delivered by Gen. 
Omar N. Bradley, chairman, Joint 
Chiefs of Staff, Dept. of Defense. 
He will speak on the topic, "Korea 
Today." The talk will be illus- 
trated with a gigantic map which 
will be shipped to the hotel in sec- 
tions. Gen. Bradley will answer- 
questions off-the-record. His formal 
talk will be transcribed for delayed 

One of the four Voice of Democ- 
racy winners, Robert Burnett, St. 
Louis, will give his winning radio 

Parallel sports and labor ses- 
sions will feature the Tuesday 
afternoon program. Merrill Lind- 
say, WSOY Decatur, 111., District 8 
director-elect, will preside at the 
sports meeting. Board monitors 
will be Patt McDonald, WHHM 
Memphis, small stations director, 
and Glenn Shaw, KLX Oakland, 
District 15 director. Scheduled to 
take part in a panel discussion will 
be Matt Brescia, radio-TV co- 

ordinator, National Assn. of Pro- 
fessional Baseball Leagues; C. L. 
Jordan, executive vice president 
of N. W. Ayer & Son; George 
Trautman, president, National 
Assn. of Professional Baseball 
Leagues; Barton R. McLendon, 
chairman of the board, Liberty 
Broadcasting System; L. C. Mc- 
Evoy, in charge of broadcasting, 
American League; Mr. Richards, as 
NARTB staff representative. 

The labor meeting will be di- 
rected by Harold Essex, WSJS 
Winston-Salem, N. C, NARTB 
District 4 director. Board monitors 
will be Kenyon Brown, KWFT 
Wichita Falls, Tex., District 13 
director-elect, and Harold Wheela- 
han, WSMB New Orleans, District 
6 director. 

Panel participants include Phil 
Lasky, KSFO San Francisco; Ern- 
est de la Ossa, NBC director of 
personnel; A. Frank Reel, AFRA 
executive secretary, and Lawson 
Wimberly, assistant to the inter- 
national president, IBEW. Richard 
P. Doherty, NARTB employe- 
employer relations director, will be 
staff representative. 

Annual Radio Pioneers dinner 
will be held Tuesday at 7 p.m. 
Speakers will be Sen. Estes Ke- 
fauver (D-Tenn.) and Brig. Gen. 
David Sarnoff, RCA chairman of 
the board. H. V. Kaltenborn, found- 
er of Radio Pioneers, will preside. 
The organization will honor the 
memory of Guglielmo Marconi, ra- 
dio inventor, by naming him to the 
Radio Hall of Fame. 

Chairman of the dinner is Wil- 
liam S. Hedges, NBC vice president. 
Frank E. Mullen, chairman of the 
board, Jerry Fairbanks Inc., and 
consultant, is president of the 

'How to Sell FM' 

The Wednesday morning session 
will be devoted to FM. Mr. Lind- 
say will be chairman of a panel, 
"How to Sell FM." Taking part 
will be Raymond Green, WFLN 
(FM) Philadelphia, on the value 
of research in FM selling; Josh 
Home, WFMA (FM) Rocky 
Mount, N. C, on selling FM to 
networks; Michael R. Hanna, 
WHCU Ithaca, N. Y., on FM net- 
working; Robert J. Dean, KOTA 
Rapid City. S. D., on building and 
selling FM. 

Mr. Pellegrin will be chairman 
of a panel on "FM's Specialized 
Services." Taking part will be 
Stanley Joseloff, president, Store- 
cast Corp. of America, for store- 
casting; Howard Lane, director of 
broadcasting, Field Enterprises, 
for functional music; Hulbert Taft 
Jr., president, Radio Cincinnati 
Inc., for transit radio. 

Chairman of a panel titled "Pro- 
gress Report on FM and Its Pros- 
pects for the Future" will be 
Everett L. Dillard, WASH (FM) 
Washington. Taking part will be 
Leonard Marks, attorney; M. S. 
Novik, consultant; Henry W. Sla- 
vick, WMCF Memphis and a repre- 
sentative of Radio-Television Mfrs. 

FCC Chairman Wayne Coy will 
deliver his annual address to the 

Surprise, Surprise 

HIS NAME will not appear 
on the agenda, but Sen. Dud- 
ley J. LeBlanc, confessed in- 
ventor of Hadacol, is set to 
perform at the NARTB con- 
vention the afternoon of 
April 16. 

The Senator's appearance 
will be in the nature of a 
strenuously-rehearsed ad lib. 
Efforts of a committee of 
southern broadcasters to in- 
stall him respectably on the 
agenda (and of a larger 
representation of other 
broadcasters to keep him off) 
resulted in a compromise. 

At the conclusion of the 
convention's opening day 
business schedule, it is pro- 
posed to introduce the Sena- 
tor from the floor. The Sena- 
tor will take it from there. 

industry at the Wednesday lunch- 
eon. Judge Miller will preside. 

Two parallel programs are slated 
Wednesday afternoon, dealing with 
radio research and legislation. 

Clyde W. Rembert, KRLD Dal- 
las, retiring District 13 director, 
will preside at the research session. 
Board monitors will be Robert T. 
Mason, WMRN Marion, Ohio, Dis- 
trict 7 director-elect, and Craig 
Lawrence, WCOP Boston, District 
1 director-elect. 

Participants Listed 

Participants will be Henry P. 
Johnston, WSGN Birmingham, 
president of Broadcast Audience' 
Measurement Inc.; C. E. Hooper, 
of C. E. Hooper Inc.; A. C. Nielsen, 
of A. C. Nielsen Co.; Sidney Ros- 
low, The Pulse Inc.; James W. 
Seiler, American Research Bureau. 
Dr. Kenneth H. Baker, NARTB 
research director, will be staff 

Legislative panel chairman will 
be Paul W. Morency, WTIC Hart- 
ford. Board monitors will be Wil- 
liam B. Quarton, WMT Cedar 
Rapids, District 10 director, and 
Frank U. Fletcher, WARL Arling- 
ton, Va., FM director-at-large. The 
list of participants includes Frank 
M. Russell, NBC Washington vice 
president; Carl George, WGAR 
Cleveland, and F. C. Sowell, WLAC 
Nashville. Mr. Hardy, will be 
NARTB staff representative. 

A business session for NARTB 
active members is scheduled at 
4:30 p.m. 

The annual banquet will be held 
Wednesday night in the grand ball- 

The theme for Thursday, Tele- 
vision Day, is "The Year Ahead." 
Mr. Thomas will preside as chair- 
man of the NARTB Television 

Harold Hough, WBAP-AM-TV 
Fort Worth, will be chairman of 
a session on building and keeping 
audience. Mr. Hough was chair- 
man of the Jan. 19 meeting in 
Chicago at which TV stations de- 
cided to organize under the NAR- 
TB roof. 

Participants in a panel on sports 
( Continued on page 28 ) 

Page 26 • April 9, 1951 

BROADCASTING • Telecasting 



In every Iowa Radio Audience Survey from 1938 to 1950, 
inclusive, the vast majority of all Iowa men and women have 
ranked NEWS at the top of their "most-liked programs" 
list. In 1949, when the study below was tabulated, News 
was first choice for 72.6% of all women, 79.0% of all men 
surveyed. In 1950, the preference went up to 76.1% for 
women, 82.9% for men. 


(Percentages based on number who usually listen to news during the period named)* 


+ /or Iowa PLUS + 

Des Moines . . . 50,000 Watts 

Col. B. J. Palmer, President 
P. A. Loyet, Resident Manager 

National Representatives 


Late Evening 

Listen to Station: 


— r , .... — 






















" G v 
















- 1.0 





c 0.7 









All others 









♦Figures have been weighted for correct proportions of men and women living in urban, village and 
farm homes. **Less than one-tenth of one per cent of all stations named. 

In Iowa, more people like News than like any other type 
of radio program — and more people prefer WHO News to 
that of any other station. 

This is Point One in the Five-Point System of Programming 
Evaluation, which helps explain WHO's outstanding position 
as a public facility and as an advertising medium, in 
Iowa Plus. We suggest your consideration of this and the 
other four points as vital factors in time-buying. 

Radio Dwarfs TV 

(Continued from page 15) 

was substantially more than that 
for TV: $19,400 for radio, $16,450 
for TV, including time and talent. 
This cost difference primarily was 
due to the unavailability of full 
network coverage for most TV pro- 
grams, which covered time costs. 

(3) Median radio program 
reached 128% more homes than 
median TV program when Nielsen 
ratings for median radio and TV 
programs were applied to actual 

(4) Thus, combining total costs 
with the homes reached by each of 
these media, this study revealed 
that the median half-hour evening 
radio program was 93 r /<- more effi- 
cient, in terms of homes reached 
per dollar expended, than its TV 
counterpart. Projection of these 
same ratings and costs to the Feb- 
ruary 1951 radio and TV base, 
showed that radio still is 75% 
more efficient. 

Radio Median 

"This investigation . . . further 
revealed . . . that in December 
1950 there was only one program 
in all of television (Milton Berle) 
which reached more homes than 
the 3.9 million that were reached 
by the median half-hour evening 
radio program," Mr. Miller contin- 

In computing tha number of 
homes reached by radio and TV, 

no allowances were made for dif- 
ferences which may exist between 
the viewers-per-set on TV and the 
listeners-per-set on radio. Yard- 
stick used in current calculations 
(3.2 viewers per TV program and 
2.3 listeners per radio program) 
lessened the difference between ra- 
dio and TV home contacts, but 
radio would still reach more people 
than television, he asserted. 

Viewers Decline 

Studies in audience composition 
indicated the average number of 
TV viewers per set has been on the 
decline, he said. Probably this was 
to be expected, he noted, since as 
the number of TV sets expands and 
novelty wears off, there would tend 
to be less visiting of neighbors and 

Turning to the impact value of 
radio and TV commercials, the "$64 
question," he went on, was how 
much additional value was to be 
given the impact of sight and 
sound via TV, as compared to sound 
only over radio. 

One theory weighted the value 
on a 2-1 basis, assuming that hu- 
man senses are of equal value. 
"I won't say that this theory is 
right or wrong. I do know, how- 
ever, that one of the biggest adver- 
tisers in the country, who uses 
both radio and television to ad- 
vertise its products, accepts a 2:1 
ratio, but a 3:1 relationship," he 

Under the 3:1 weighting, he 
pointed out, despite the previously- 

(and HOW we've grown!) 



will soon expand its unique and 
sensationally successful service 
in this 

Ideal Test Market 


Our Listeners Stay Tuned To Us 
Because We Stay Tuned To Them. 
We Know This Market. 

"More Reasons to Listen, Oftener" 


Learn Now About New Night Hour 
Attractions, Availabilities. 

Mr. Millar 

Named CD Chairman 

HUDSON C. MILLAR Jr., owner 
and general manager of WKUL 
Cullman, A 1 a., 
has been named 
by civic officials 
as chairman of 
civilian defense 
for that city. Pri- 
or to buying 
WKUL two years 
ago, Mr. Millar 
was with Kraft 
Foods Co., the 
Fred M. Reast 
agency and Ken- 
yon & Eckhardt. In accepting his 
appointment as CD chairman, Mr. 
Millar pointed out that although 
Cullman is a small city, it may be 
necessary to assist nearby Birming- 
ham, which has been listed as a 
probable target in the event of an 
atomic attack. 

noted 93% greater dollar efficiency 
of radio over TV, the latter (so 
weighted) would be more efficient. 
Under a 2:1 ratio, efficiency of each 
medium would be virtually the 

Warning - that his remarks ap- 
plied to the national aspects of the 
two media, and that different situ- 
ations would exist in particular 
localities, Mr. Miller said that 
"there are many more aspects re- 
garding radio and television which 
need examination, and even re- 

Convention Attendance 

(Continued from page 26) 
and TV will be Rear Adm. T. J. 
Hamilton, director of athletics, U. 
of Pittsburgh, and chairman of the 
Television Committee, National 
Collegiate Athletic Assn.; David- 
son Taylor, NBC general produc- 
tion executive, and a representa- 
tive from professional baseball. 

Chris J. Witting, DuMont TV 
Network general manager, will be 
chairman of a session on morning 
programming. Taking part will 
be R. E. Dunville, WLWT (TV) 
Cincinnati; U. A. Latham, WKRC- 
TV Cincinnati, and M. C. Watters, 
WKRC-TV Cincinnati. 

George T. Shupert, vice presi- 
dent of Paramount Television 
Productions, will be chairman of 
a panel on use of film, supported 
by Charles R. Brown, director of 
TV sales, Bing Crosby Enterprises. 

One of the luncheon features 
will be presentation of awards to 
stations winning the NARTB 
"profitable program" contest. Rob- 
ert D. Swezey, WDSU-TV New 
Orleans, NARTB-TV director, will 
preside at the luncheon. 

Clair R. McCollough, WGAL- 
TV Lancaster, Pa., will conduct 
an afternoon panel on operating 
costs. Flanking him will be Lee 
B. Wailes, operating vice presi- 
dent of Fort Industry Co., and 
Sarkes Tarzian, WTTS and WTTV 
(TV) Bloomington, Ind. . 

John M. Outler Jr., WSfi-TV 
Atlanta, will speak on "Success- 
ful Selling." An NARTB-TV busi- 
ness session will be conducted by 
Mr. Thomas. 

Final TV feature will be a panel 
titled "The Big Thaw" with E. K. 

Jett, WMAR-TV Baltimore as 
chairman. FCC representatives 
will take part, along with Dr. T. T. 
Goldsmith, research director, Allen 
B. DuMont Labs.; Raymond F. , 
Guy, manager of radio and alloca- 
tions engineering, NBC, and Glen 
McDaniel, president, Radio-Tele- 
vision Mfrs. Assn. This panel will 
wind up the week's activities. 

Engineering Conference dele- 
gates have been urged to attend the 
Defense Mobilization Roundtable 
Monday morning. Actual confer- | 
ence proceedings open Tuesday 
morning, lasting until Wednes- 
day evening. Engineering dele- 
gates will be eligible to attend 
the Tuesday Radio Pioneers Dinner 
and the Wednesday banquet. 

Orrin W. Towner, WHAS Louis- 
ville, will preside at the Tuesday 
morning technical session. These 
papers will be read: "Maximum- 
Economy Television Broadcasting," 
by Carl Lee, WKZO Kalamazoo, 
Mich., and Martin Silver, Federal 
Telecommunication Labs; "A 5 
kw UHF Television Transmitter," 
by Howard M. Crosby, General 
Electric Co.; "Video Switching for 1 
Television Stations," by John j 
Brush, DuMont Labs; "A Dis- 
cussion on the FCC Television Al- j 
location Priorities," by Bernard C. I 
O'Brien, WHEC Rochester. 

E. M. Johnson, MBS vice presi- j 
dent and chief engineer, will pre- j 
side at the afternoon meeting, i 
Papers include: "Transmitter 
Maintenance in an Emergency i 
Period," by an RCA Service Co. I 
representative; "Remote Opera- j 
tion of Broadcast Transmitters," i 
by George Chandler, CJOR Van- 
couver, B. C; "Trends in Audio 
Equipment," by W. Earl Stewart, 
RCA; "Groundwave Field Strength 
Variations With Temperature," by 
Stuart L. Bailey, Jansky & Bailey; 
"Recording Co-Channel Skywave 
Interference," by Mai P. Mobley, 
KMPC Hollywood. 

Ebel to Preside 

A. James Ebel, WMBD Peoria, 
111., will preside Wednesday morn- 
ing. Program includes: "Improved 
Single System Photography for 
Television," by John Battison, 
Tele-Tech; '"Results of the RCA- 
NBC Ultra High-Frequency Pro- 
jects in the Bridgeport, Conn., 
Area," by Raymond F. Guy, NBC; 
"Television and Television Net- 
works," by Dr. M. E. Strieby, 
AT&T; "New Equipment Designs 
for AM Stations," by Jack Young, 

John H. DeWitt Jr., WSM Nash 
ville and NARTB director-at-large 
for large stations, will preside 
Wednesday afternoon. The agenda: 
"A New High Gain UHF Tele- 
vision Antenna," by Lloyd O. 
Krause, General Electric Co.; "Fly- 
ing Spot-Scanner Signal-to-Noise 
Ratio," by A. J. Baracket, Federal 
Telecommunications Labs; "Basic 
Labor Relations Problems for 
Engineers," by Richard P. Doher- 
ty ; NARTB employe-employer re 
lations director. "Ancillary Serv 
ices of FM," by John V. L. Hogan, 
Hogan Labs; "A Modern 35 kw 
Shortwave Broadcast Transmit 
ter," by J. L. Hollis, Collins Radio 

Page 28 

April 9, 1951 

BROADCASTING • Telecasting 



announces the appointment of 

The 0. L. Taylor Company 

as exclusive national sales representatives 

effective May first. 



5000 WATTS 
620 KC. 

WILLIAM T. LANE, General Manager - AARON BECKWITH. General Sales Manager 


iOADCASTING • Telecasting 

April 9, 1951 • Page 29 

Play Ball! 

(Continued from page 17) 

tions. It is carrying New York 
Yankee games on radio via a nine- 
station network. Philadelphia Phil- 
lies and Athletics games will be 
carried on Pennsylvania hookups, 
with TV versions spread among 
three stations. Baltimore Orioles 
games will be carried on one Bal- 
timore radio outlet and one TV sta- 
tion. The Pittsburgh Pirates sched- 
ule will be broadcast on a score 
of stations. 

Besides these, Atlantic will co- 
sponsor games of the new Salis- 
bury, Md., minor league team in 
the Inter-State League, using 
WBOC Salisbury, and WCEM 
Cambridge, Md. 

Washington Senators' games, 
already taken by Heurich Brewing 
Co., Washington, on WTTG (TV) 
and WWDC Washington [Broad- 
casting • Telecasting, Jan. 22] 
will also be carried by WOOK-FM 
Silver Spring, Md., which plans to 
feed all games to an AM network 
that includes WSID Essex, WARK 
Hagerstown, WHVR Hanover and 
WDYK Cumberland, all Maryland; 
WANT Richmond, Va.; and WEPM 
Martinsburg, W. Va. 

Many stations have been giving 
intense coverage to spring training 
activities of the major league clubs. 
Sportscasters have recorded inter- 
views and comments, with TV sta- 
tions carrying film stories of the 
pre-season games. 

Many novel promotional tricks 
are being used by broadcast and 
television stations. These will be 
catalogued during the season with 
the thought that an expanded pro- 
motion program can be developed 
for the 1952 season. 

For example, WXRA Buffalo, in- 
troduces major league baseball to 
Western New York on a regular 
basis with a gigantic parade. 
WXRA sponsors are Atlantic Re- 
fining Co. and Ballantine beer. New 
York Yankee games will be broad- 
cast, with other clubs when the 
Yanks are idle or playing at night. 

WAAM (TV) Baltimore is car- 
rying a six-week series of major 
league films, running into late 
April. Films were made available 
by the Baltimore Orioles, local In- 
ternational League club. 

Similar promotion stunts are be- 
ing staged all over the nation. 

At the NARTB's Tuesday after- 
noon meeting a number of leading 
sports figures will join a panel dis- 
cussion on the broadcast-telecast 
problem. Among those taking part 
will be Mr. Brescia and Mr. Traut- 
man, representing the minor 
leagues; L. C. McEvoy, in charge 
of broadcasting and television for 
the American League and Barton 
R. McLendon, Liberty's board 
chairman. C. L. Jordan, executive 
vice president of N. W. Ayer & 
Son, has been invited to take part. 

Representing broadcasters will 
be Merrill Lindsay, WSOY Deca- 
tur, 111., NARTB District 9 direc- 

tor-elect, serving as panel chair- 
man; Patt McDonald, WHHM 
Memphis, small stations director, 
and Glenn Shaw, KLX Oakland, 
District 15 director. Mr. Richards 
will participate as NARTB's base- 
ball promotion coordinator. 

A representative of professional 
baseball is slated to take part in the 
Thursday TV convention session, 
with the topic "Sports & Television 
— Their Future Relationships." 
Davidson Taylor, NBC general 
production executive, and Rear 
Adm. T. J. Hamilton, U. of Pitts- 
burgh athletic director and chair- 
man of the Television Committee, 
National Collegiate Athletic Assn., 
will take part. 

National League 

Summary of the National 
League's baseball activities follows: 

New York Giants (radio)— WMCA 
and 20 stations of Giants Baseball 
Network, full schedule of 154 games 
sponsored by Liggett & Myers To- 
bacco Co. for Chesterfield. 

New York Giants (television) ■ — 
WPIX-TV and WABD (TV), DuMont 
Network, all home games, sponsored 
by Liggett & Myers for Chesterfield. 

Pittsburgh Pirates (radio) — Spon- 
sored by Atlantic Refining Co. and 
Sealtest on alternate days on WWSW 
Pittsburgh and regional network, 154 

St. Louis Cardinals (radio) — All 
games on WIL St. Louis. Sponsored 
last year by Griesedieck Brewing Co. 

Philadelphia Phillies (radio) — At- 
lantic Baseball Network of 24 stations 
from WPEN, sponsored by Atlantic, 
Ballantine's beer and Supplee-Seal- 
test, all games; Ballantine, one day; 
Atlantic and Supplee-Sealtest sponsor 
4% innings each for two days. 

Philadelphia Phillies (television) — 
WPTZ (TV), 11 Saturday games; 
WCAU-TV, all Sunday games; WFIL- 
TV, all weekday games and remain- 
ing Saturday games; also reported 
but not definitely ordered are WDEL- 
TV Wilmington, Del., and WGAL-TV 
Lancaster, Pa., for Saturday games. 
Sponsorship — Ballantine and Atlantic 
Refining, all day but no night games, 
though Phillies may be willing to 
talk about night telecasts. 

Boston Braves (radio) — WNAC and 
30 stations of Yankee Network plus 
WIRY Plattsburg, N. Y., all 154 games 
sponsored by Ballantine. 

Boston Braves (television) — WNAC- 
TV and WBZ-TV, 45 day games, 14 
night games. 

Brooklyn Dodgers (radio) — WMGM 
New York, sponsored by Schaefer 
Brewing Co. 

Brooklyn Dodgers (television) — 
WOR-TV New York, sponsored by 
Schaefer Brewing Co. 

(Other stations in outer market 
will be used but list is indefinite at 
this time.) 

Chicago Cubs (radio) — WIND Chi- 
cago, sponsorship of all 154 games by 
Liggett & Myers plus Midwest Base- 
ball Network of 40 stations. 

Chicago Cubs (television) — WGN- 
TV. Last year all home games were 
sponsored by Peter Hamm Brewing 
Co. and Atlas. 

Cincinnati Reds — No report has 
reached NBL headquarters. Last year 
Burger Brewing Co. sponsored all 
games on WCPO. 

American League plans follow: 

Chicago White Sox (radio)— WJJD 
carrying all daytime games under 
sponsorship of Goebel Brewing Co., 
WCFL all night games, home and 
road, sponsored by Sinclair Refining 


Grand Jury Fails to Indie, 

CHICAGO'S Federal Grand Jur 
Wednesday failed to indict AB , 
Commentator Paul Harvey, who r< i 
portedly entered the Argonne Ne' 
tional Lab atomic workshop Feb. 
without official authorizatio 
[Broadcasting • Telecastin< I 
April 2, March 26]. The govern 
ment, through U. S. Attorney Ott 
Kerner Jr., asked an indictmen 
after Mr. Harvey's arrest on th 
Argonne grounds. The govern 
ment's case was presented in tes 1 
timony of several witnesses befor I 
the Grand Jury last week and th I 
week before. 

Mr. Harvey, who broadcasts lo I 
cally for WENR-AM-TV, ABC sta I 
tions, and on the ABC network I 
reportedly entered the securit; I 
area to expose "lax conditions" ii I 
plant guarding procedures to hi; 1 
radio and television audiences. H< I 
said, after the favorable opinion o: 1 
the jury, "it's still the land of thi I 
free. I am extremely grateful." 

Panel members, instructed not t( 
discuss the case with newsmen 
wei-e understood to have given t 
favorable vote that was "not close,' 
although a few hours before the 
decision was announced Mr. Kernel 
said "I wouldn't bet which way the 
case would go." 

Chicago White Sox (television) — 
WGN-TV, daytime home games, spon- 
sored by American Vitamin Assn. 

St. Louis Browns (radio) — Falstaff 
Brewing Co. sponsoring on KWK. 

St. Louis Browns (television) — Fal- 
staff sponsoring limited number of 
games on KSD-TV. 

Detroit Tigers (radio) — WJBK car- 
rying all home and road games, Goebel 
Brewing Co. 

Detroit Tigers (television) — WWJ- 
TV carrying certain weekday after- 
noon games under Goebel sponsor- 

Cleveland Indians (radio)— WERE 
carrying home games under sponsor- 
ship of Standard Brewing Co. 

Cleveland Indians (television) — 
WXEL (TV) carrying home games 
under Leisy Brewing Co. sponsorship. 

Washington Senators (radio) — 
WWDC and WOOK-FM, home and 
road games, jointly sponsored by 
Heurich Brewing Co. and Sinclair Re- 
fining Co. 

Washington Senators (television) — 
WTTG-TV, 21 home games, same 
sponsorship; others in negotiation. 

Philadelphia Athletics (radio) — 
WIBG and network, home and road 
games, sponsored by Atlantic Refin- . 
ing Co., Ballantine and Supplee-Seal- 

Philadelphia Athletics (television) 
— Split about evenly among WCAU- 
TV, WFIL-TV and WPTZ (TV), spon- 
sored by Atlantic Refining and Bal- 

New York Yankees (radio) — WINS 
and network, sponsored by Atlantic 
Refining, Ballantine and General Ci- 

New York Yankees (television) — 
WABD (TV), daytime home games, 
and WPIX (TV), day and night games, 
both by Ballantine. 

Boston Red Sox (radio)— WHDH 
and network, home and road, spon- 
sored by Atlantic and Narragansett 
Brewing Co. 

Boston Red Sox (television) — WBZ- 
TV and WNAC-TV, alternating, with , 
feed to WJAR-TV Providence, same 

Page 30 • April 9, 1951 

BROADCASTING • Telecasting 



__— — * 195 1 se" e * 

c THE f . o<>v«" ,s<! " 

>«e ope „d 


Of course these are silly questions. 

One of the best things about the United States is that 
it is big — big enough to supply the needs of 151,000,000 
Americans, and of many other millions the world over 
who are semi-dependent on American production. 

And yet some men in this big country are critical of 

,l Big Business" is their special target. They have 
urged that some of America's leading business organiza- 
tions be split up, on the grounds that these companies 
are "too big" to serve the public interest. 

They forget that it was the public's freedom of choice 
that made these businesses big. They forget that the 
ability of business to handle big jobs is what helps 
America in war and serves America in peace. 

Companies stay big because millions of customers 
keep them big. The same people who helped make any 
business big can make it small again, if they find more 
satisfaction in buying the products and services of its 

In this country, a company's bigness is one of the 
best proofs of its usefulness. 

The United States is not the biggest country 
in the world, but it is one of the biggest. It 

has the highest standard of living for the greatest 
number, because Americans have always been free 
to produce for themselves and for each other. God 
gave us a rich land; competitive effort has made it 
richer. The United States has grown because its 
people have always believed in bigness, not as an 
end in itself but as a natural result and reward of 
worthy effort. 

The petroleum industry is not the biggest 
industry in America, but it is one of the big- 
gest. It contains many thousands of separate 
companies, large and small, competing with each 
other to serve you by steadily making petroleum 
more useful. The petroleum industry has grown big 
because it helps satisfy Americans' desire to live 
better. Military leaders say that the American 
petroleum industry's size and vigor have twice 
proved indispensable in war. 

Our company is not the biggest company in 
the petroleum industry, but it is one of the 
biggest. From small beginnings, we and our sub- 
sidiary companies have grown into an integrated 
organization of more than 46,000 employees, work- 
ing together to serve you. We have over 96,000 
owners. We have millions of customers, all of them 
free to buy from our competitors. It is they who 
make us big — and we can stay big only as long as 
we serve them well. 


f ROADCASTING • Telecasting 

April 9, 1951 • Page 31 

NEW C&W PITCH Now Say It With Flowers 

AMERICA'S gardens, through the 
magic of radio and the exciting- 
salesmanship of Messrs. Harold 
Cowan and Ralph Whitmore, of 
Los Angeles, can be toansformed 
into a veritable blaze of glory for 
the modest sum of $1. 

These entrepreneurs, who have 
been rendezvousing with a Federal 
Grand Jury as a result of eai'ly- 
winter mail-order projects, now 
propose to utilize radio's sales ap- 
peal to flood the nation with 
gladiolus bulbs. 

Prior to the Christmas holidays 
the Los Angeles promoters are 
credited with having sold $1 orna- 
ment kits to an estimated 250,000 
buyers. When customer reaction 
to the kits threatened to unseat 
Santa Claus from his arctic throne, 
postal officials and the grand jury 
became interested. 

Newest C&W offer promises lis- 
teners 100 gladiolus bulbs and 100 
bulblets for $1, with money back 
guarantee and postage paid. This 
modest price compares with the 75- 

cent price of a dozen top-grade 
mixed gladiolus bulbs at a typical 
garden supply store. 

Early last week most of the sta- 
tions in North Carolina received 
a pitch from the Los Angeles 
agency, operating under the firm 
name Cowan & Whitmore Adv. 
Agency. Some of the offers pro- 
posed to pay the stations from $36 
to $45 a day for two weeks and 
then continue on a "till forbid" 
basis. In return the station would 
provide a half-hour a day, seven 
days a week. The half -hour would 
be split into three 10-minute per- 
iods, at the half-hour rate. 

Pays Postage 

The agency asked that offers be 
air-mailed each day, offering to pay 
postage. A night letter would be 
sent collect each Friday indicating 
the total number of orders re- 
ceived for the week. 

The 10-minute periods would be 
spread among day disc-jockey pro- 

Bulbs would be supplied by 
Paradise Gardens, Grants Pass, 
Ore., according to the offer. 

North Carolina Assn. of Broad- 
casters received many complaints 
from stations, many of which are 
still smarting from stings of the 
Christmas tree ornament campaign. 
The stations said the offers were 
made by Harold Cowan, represent- 
ing Cowan & Whitmore Adv. 
Agency, 1213 N. Highland Ave., 
Los Angeles 38, Calif. 

One large station representative 
firm notified its clients it was not 
quoting its clients to the West 
Coast agency. 

This firm added that it was not 
quoting its clients in connection 
with offers from Mt. Ranier Bulb 
Co., Northwest Radio Advertising 
Co., Canterbury Gardens, Gladiolus 
Gardens and The Tulip Man, in the 
Seattle, Wash., area. 

Last week Messrs Cowan and 
Whitmore, partners in the mail- 
order agency, filed motion with 
Federal Judge Leon R. Yankwich 

to dismiss 17 counts of mail fraud. 
Earlier they had entered not guilty 
pleas to the counts, following in- 
dictment by a grand jury [Broad- 
casting • Telecasting, April 2, 
March 26, 12]. 

The motion was presented by the 
defendants through their attorney, 
Charles H. Carr. It also asks for 
a bill of particulars. Judge Yank- 
wich took the motion under advise- 
ment and gave the U. S. attorney 
10 days to file an answer. 

Indicted Last Month 

Messrs. Cowan and Whitmore 
were indicted March 2 by a Fed- 
eral Grand Jury in Los Angeles for 
the Christmas tree ornament deal. 
Postal inspectors and U. S. At- 
torney Ernest A. Tolen started an 
investigation when large numbers 
of stations were swamped with 
complaints that the ornaments were 
merely printed pieces of cardboard. 
Furthermore, many persons told 
stations they had received nothing 
for their money. 

The two partners are now free 
on $2,500 bail each. 

ENTIRE WBEL Beloit, Wis., staff 
volunteered as blood donors during 
visit of Red Cross Bloodmobile. 
































































































































































































Page 32 • April 9, 1951 

BROADCASTING • Telecasting 


Hits Medicinal Preparation 
Firms and Agencies 

! MANUFACTURERS and distributors of medicinal preparations and 
their advertising agencies last week were advised to "rid the house" 

i of those firms which misrepresent their products on the air and in 

published advertisements. * 

This warning was voiced in a 
statement issued by Comr. John 
Carson of the Federal Trade Com- 
mission, who also served notice that 

i "hereafter advertising agencies will 

■ be cited in every case when the 
facts warrant such action." 

Order to Carter 

Comr. Carson's statement, au- 
thorized by the full commission, ac- 
companied a cease-and-desist order 
directed at Carter Products Inc., 
New York. It called on the firm to 
stop dissemination of broadcast 
and published ads containing the 
word "liver" in the trade name of 
its product. FTC held that Carter's 
Little Liver Pills "have no thera- 
peutic value in the treatment of 
any condition, disorder, or disease 
of the liver." 

Repudiating claims of certain 
firms which are cited by the com- 
mission for allegedly false adver- 

tising practices, Comr. Carson as- 
serted : 

The commission is not opposed to 
"advertising." Nor is any commis- 
sioner or employe of the commission 
opposed to "advertising." No rational 
man is opposed to "advertising" or to 
any other legitimate form of mer- 
chandising. . . . Nor is the commis- 
sion opposed to "self-medication," as 
was contended. Nor is it opposed to 
the manufacture and sale of laxative 
compounds when the consumer is 
warned and assured of protection 
against fraud or against any condi- 
tion or practice which would be inimi- 
cal to his health or which would 
result in the pilfering of his pocket- 
book . . . 

The complaint against Carter 
Products originally was filed in 
1943. The firm has used several 
spot announcement campaigns on 
as many as 450 radio stations. Also 
cited was the advertising agency, 
Street & Finney, which was "equal- 

ly culpable of the unlawful prac- 
tices involved," according to Comr. 

Under terms of last week's order, 
the company no longer will be per- 
mitted to (1) use the word "liver" 
in advertisements, (2) claim these 
pills affect the liver, (3) tell the 
consumer the pills are unqualifiedly 
safe, and (4) influence the customer 
to believe that taking the product 
will gain him relief other than that 
temporarily afforded by laxation. 

"The commission has included ad- 
vertising agencies in orders on 
some occasions," Comr. Carson 
noted, "and on others it has not 
done so. The commission will be 
asked to instruct its staff that here- 
after . . . agencies will be cited 
in every case when the facts war- 
rant such action." 

Injunctive Procedure 

Comr. Carson also reaffirmed 
FTC's declared plan to use more 
extensive injunctive procedures in 
certain instances, such as in the 
recent Imdrin case [Broadcasting 
• Telecasting, March 26, 5], on 
grounds that "the day of judgment 
and penalty must be brought nearer 
to the day of commission of fraud." 


La. Assn. Cite Inaccuracies 

A RESOLUTION striking at 
Broadcast Measurement Bureau 
survey was passed by the Louisiana 
Assn. of Broadcasters meeting in 
Lafayette, La., March 31. 

Directed to advertisers and agen- 
cies, the resolution read: 

Whereas, many stations in Louisiana 
feeling that because of the change in 
facilities during the time and since the 
time the last BMB survey was made 

And whereas, because of these facil- 
ity changes the stations feel that the 
results of the survey do not neces- 
sarily reflect the true picture of listen- 
ing in various markets in the state of 
Louisiana today, 

And whereas, many advertising 
agencies and advertisers base the plac- 
ing of their schedules on the BMB 
survey which is not an accurate pic- 
ture of the listening habits today, 

Now, therefore, be it resolved that 
the Louisiana Assn. of Broadcasters 
at Lafayette, La., March 30-31, 1951, 
go on record as calling these inac- 
curacies to the attention of advertisers 
and advertising agencies, and request- 
ing that they include authentic infor- 
mation furnished by individual station 
rather than the BMB in determining 
the placement of their schedules. 

4 sumac HIT! 

Leading National, blue chip advertisers are discovering every 
day that KEYSTONE'S affiliated stations produce results when 
you want to reach the high purchasing power of the small town 
and rural markets! And, according to BMB studies, these small 
home town stations produce the highest listener-loyalty. 

The Keystone Broadcasting System has more than 400 Stations 
ready to take you into this tremendous market . . . RIGHT NOW! 
And there's not a single KBS station located in a TV-station city 
. . . KBS is beyond effective TV! 

Write today for information on the only established 
and growing Transcription Network . . . where one 
order only buys an attractive and productive package! 

^ifth Ave., New York, N. Y. • 134 N. LaSalle St., Chicago 






























































































































































































iROADCASTING • Telecasting 

April 9, 1951 • Page 33 


Hill Group Votes Huge Fund Cut 


for a near $100 million outlay to 
finance "the final links in a ring 
of radio transmitters" — looking to- 
ward a worldwide network on 
behalf of the Voice of America — 
encountered stiff opposition on 
Capitol Hill last week. 

An economy-minded House Ap- 
propriations subcommittee, headed 
by Rep. John J. Rooney (D-N.Y.), 
served notice that it would re- 
commend a wholesale slash — pos- 
sibly as high as 90$ — in supple- 
mental Voice funds for the con- 
struction project. The recommen- 
dations were to be submitted to 
the full committee last Friday. 

The subcommittee was under- 
stood to have approved a sum of 
$9.5 million out of the $97.5 million 
originally proposed by the Chief 
Executive for 13 transmitter sta- 
tions — in the U. S. and overseas 
— to complete the worldwide net- 
work deemed "essential to the 
security" of America. The total 
voted by the group would cover 
additional costs of construction 
already authorized by Congress. 

At the same time there were 
these other developments: 

@ The Advisory Commission 
on Information was preparing a 
new report on the efficacy of 

Voice operation, which (1) cited the 
progress of the overseas radio 
campaign, and (2) proposed that 
the Voice remain within the juris- 
diction of the State Dept. 

© State Dept. officials revealed 
that the "Campaign of Truth" 
would be carried to the sea, with 
plans for operating ship-borne 
transmitters at strategic locations. 

® Sen. William Benton (D- 
Conn.), strong radio shortwave 
advocate and Congressional guard- 
ian of the Voice, warned that a 
slash in Voice funds "would be 
extremely unwise." 

© Harold Stassen, former gov- 
ernor of Minnesota and now presi- 
dent of the U. of Pennsylvania, lent 
his support to the position that the 
Voice should be divorced from the 
State Dept. and vested in an inde- 
pendent agency. 

House Appropriations subcom- 
mittee members declined to be 
quoted by name as to their reasons 
for urging a cut in the Voice 
funds, but indicated some dissatis- 
faction with current operation of 
the U. S. radio arm and feeling 
that Voice funds offered the most 
feasible target for axing the feder- 
al budget. 

The $97.5 million requested by 
the President was part of a third 

supplemental budget submitted to 
Congress for various government 
agencies and departments. Still 
pending before the House group is 
the 1952 regular budget, calling for 
an estimated $25 million for Voice 
radio operation [Broadcasting • 
Telecasting, March 12]. 

The Advisory Commission re- 
port was initially "revealed by Ed- 
ward W. Barrett, Assistant Secre- 
tary of State for Public Affairs, 
on NBC-TV's American Forum of 
the Air April 1. It was confirmed 
during the week by close associ- 
ates of Secretary Barrett. 

Advisory Suggestions 

The group, comprising NARTB 
President Justin Miller and four 
other prominent individuals, made 
its recommendations to Secretary 
Barrett. While they had not been 
officially released late last week, it 
was learned that the suggestions 
urge retention of the Voice within 
the State Dept. and implementa- 
tion of plans for a worldwide net- 
work as urged by Brig. Gen. David 
Sarnoff, RCA board chairman, and 
other notable personalities [Broad- 
casting » Telecasting, July 10, 

The report is the outgrowth of 
inspection tours made by James 

D. Shouse, Crosley Broadcasting 1 
Corp. ; Judge Miller, and others, to t 
Europe, Latin America and other I 

Use of transmitters at sea was j 
disclosed to the House subcommit- 
tee last month during closed hear- j 
ings on the President's supple- ! 
mental fund request. It was of- 
ficially released last week for the 
first time. Members of the group, 
in addition to Chairman Rooney, 1 
are Reps. Daniel Flood (D-Pa.), 
Prince Preston (D-Ga.), Fred 
Marshall (D-Minn.), Karl Stefan 
(R-Neb.) and Cliff Clavenger (R- j 

The plan was outlined by Foy D. 
Kohler, chief, International Broad- j 
casting Division, who revealed that 
transmitters would be "housed in a 
seagoing craft and can be operated 
in connection with shore antenna 
installations." He revealed that one 
project is ready for testing some- 
time in July following completion 
of arrangements with the Joint I 
Chiefs of Staff. Operation would 
run about $200,000 a year, he es- 
timated. Under current plans, four ' 
or five projects might be so oper- ! 
ated, Mr. Kohler predicted, as a 
precaution if overseas bases should 
become unavailable. 

As presented to the subcommit- 
tee, State Dept. plans call for an 
estimated $9,533,939 "to cover cost 1 
increases" and $88,966,061 to com- I 
plete additional phases of the con- 
( Continued on page 73) 


It's always an Easter Parade for Central Ohioans. 
They spend $56,242,000 annually on everything 
from shorts to shoes, hose to homburgs. 

And the newest Hooperatings show WBNS with 
more of these Central Ohio listeners than any other 
station. In Columbus, WBNS has the highest per- 
centage of listeners every night. Ask your John Blair 
man or write us for information. Dress up your sales 
charts, too, with WBNS. 


♦Source: Latest SRDS Cons. Mkts. 


Page .34 • April 9, 1951 

BROADCASTING • Telecasting 




1 09,500 


Latest BMB study reveals that WDAF (Kansas 
City) has gained 109,500 radio families daytime 
and 93,770 radio families night time since the 
first survey was made. There has been no rate 


1949—738,810 Radio Families 
1946— 629.310 Radio Families 

109,500 INCREASE 


1949—743,420 Radio Families 
1946 — 649,650 Radio Families 

93,770 INCREASE 


BMB reveals further that WDAF leads the next 
highest Kansas City station by more than 283,000 
radio families. 

For choice availabilities wire WDAF or ask your 
nearest Petry man. 

w n \ i 


ii JLfni 


5000 Watts - Full Time - 610 Kilocycles - Basic N.B.C. 

ROADCASTING • Telecasting 

April 9, 1951 • Page 35 



FCC Asked to Reconsider; 
Petitioned for Relief 

FCC has been asked to reconsider its action in putting WBAB Atlantic 
City off the air [Broadcasting • Telecasting, April 2]. Station, along 
with WBAB-FM, ceased operation March 28, after failure to resolve 
certain difficulties with the FCC relative to transfer of control from 
Press-Union Publishing Co. to The * 

Bethlehems Globe Publishing Co. 

In petition for relief filed last 
week, the Commission was asked, 
in the alternative: 

(1) To designate the transfer 
application for hearing and author- 
ize Press-Union to operate WBAB 
pending hearing and final decision, 

(2) To consider the transfer ap- 
plication as one for the license of 
WBAB and grant same. 

Press-Union, publisher of At- 
lantic City Press and Evening 
Union, contracted in December 1950 
to sell its papers and radio holdings 
to Bethlehems Globe, publisher of 
Bethlehem, Pa., Globe-Times and 

licensee of WGPA-AM-FM there. 
Price of $920,000 was set with sell- 
ers wishing to consummate the deal 
within 1950, feeling that the cur- 
rent capital gains tax of 25% might 
be increased in 1951. 

Since FCC approval on station 
transfers usually is not so instantly 
obtained, Press-Union tendered 
"irrevocable proxies" to the buyers. 
Actual physical control was not 
transferred, however, purchasers 

FCC in early March informed 
Press-Union that revestment of 
control was necessary before the 
application would be considered. 
Told it was impractical, FCC or- 

dered the stations to cease opera- 

Last week's petitions argued that 
Sec. 310 (b) of the Communications 
Act, which covers such transfers, 
was not violated and that the sec- 
tion does not include the word 
"ownership." It was held that 
with respect to corporate licenses, 
FCC consent is required only when 
there is "transfer of control" and 
that the "mere fact that rights to 
stock dividends passed to Bethle- 
hems Globe did not result in a 
transfer of control." Petitioner 
pointed to past FCC rulings to back 
its contention that it can find "no 
case in which the Commission has 
held that mere ownership of stock 
necessarily vests control in the 
holder." It was pointed out that 
if the Commission adopted this 
"archaic" concept, parties would 
not have to worry in the future as. 
to how they would contract their 
rights away as long as title and 
ownership remained with the peo- 





= <= «=«« =< 





4— v 





/ N 

N A 







The South Bend-Mishawaka trading area, always a rich and re- 
sponsive market, is UP. This is the heart of the primary area that 
WSBT saturates — with listener ratings above network averages. 
The primary area is up in population from 1,577,900 to 1,798,000. 
Up in retail sales from $1,435,547,000 to $1,597,850,000 ... In 
this important sales area, WSBT is the best loved voice — and the 
ONLY voice that covers the entire market. For bonus coverage, 
bonus listenership, bonus sales, it's WSBT — the bonus buy! 



pie with the original FCC license. 

Next, the petition argued that if 
there was a violation of the Act, it 
was not such as to support a find- 
ing that public interest will not be 
served by continued operation of 
WBAB by Press Union. Cited 
again were past FCC decisions 
wherein the Commission had held 
that such transactions had resulted 
in no hardship to the public, there 
was no injury to private rights and 
that there was no intent to violate 
the law. 

Seeks STA 

Petition declared that issuance 
of special temporary authority to 
Press Union, pending hearing and 
final decision, would be consistent 
with FCC actions in other cases. It 
was reiterated that this course was 
particularly appropriate since the 
violation, if any, is "purely tech- 
nical" and had not adversely af- 
fected public interest. 

Finally, petition argued that the 
application for transfer may be 
treated as an application for li- 
cense. Pointing out that FCC rules 
do not contemplate such a situation 
as this, petitioner expressed the 
belief that there is no bar against 
consideration of the transfer appli- 
cation as a license request. 

The alleged violation was not 
such as to disqualify Bethlehems 
Globe as a licensee, it was main- 
tained, and "it is not necessary 
for the Commission to insist that 
the public be seriously injured 
pending the filing and processing 
of an application to construct some- 
thing that has been legally con- 
structed and the subsequent issu- 
ance of a license therefor." 


Editor's Wife Dies 

ROBERTSON, 45, of New York, 
wife of Bruce Robertson, senior 
associate editor of BROADCASTING • 
Telecasting, died March 31 in The 
New York Hospital after an emer- 
gency operation for brain tumor. 

Funeral services were conducted 
last Tuesday at Broadway Taber- 
nacle Church in New York, with 
interment Friday at Fulton, Wis. 

Mrs. Robertson was a daughter 
of the late James Mullenbach and 
Annie Towns Mullenbach. In addi- 
tion to Mr. Robertson, survivors 
include three sisters, Mrs. William 
A. Moore, of Buchanan, Mich.; Mrs. 
Towns Chandler of Hollywood, and 
Mrs. Roy Miller of Chicago; and 
one brother, Philip Mullenbach of 

WBA Convention 

WISCONSIN Broadcasters Assn. 
will convene in Milwaukee tomor- 
row (Tuesday) for an all-day spe- 
cial session called by President Ben 
Laird, WDUZ Green Bay. Members 
will discuss pending state legisla- 
tion concerning radio and television 
giveaways (see story this issue). 
Meeting will begin at 10:30 a.m. in 
the Plankington Hotel. 

Page 36 • April 9, 1951 

BROADCASTING • Telecasting 

Women in Lincoln, Omaha and 
Council Bluffs USE the SAME Umbrella 




Lincoln, Nebraska 


"Candy that is capturing America by the bite" 

Rain or shine — day or night, women living in Omaha, Council Bluffs, and 
Lincoln use the same umbrella — the great 50,000 watt umbrella of KFAB. 
That goes for ALL the women in the great Midwest Empire. 

Listening habits determine buying habits. What the women in Omaha, Council Bluffs buy, is also bought by 
the women in Lincoln because they listen to KFAB. That is why advertisers who demand a low selling cost 
in ONE big market use KFAB. 

KFAB is the only station which can deliver these 3 markets as ONE big market ! Advertisers know that the 
3 markets are ONE big market because many of the wholesalers serve all 3 cities with daily contacts to re- 
tail outlets. Specialty and missionary sales work is equally as easily handled. Shipping facilities are among 
the best! Thus, in using KFAB, where the women "all use the SAME umbrellas," buying habits are formed 
at a low cost and marketing facilities are right. 

This all adds up to reduced selling expenditures ! 

If you want to reach, with less effort and fewer dollars, the majority of women in the Midwest Empire, 
be "umbrella-wise" and buy KFAB, the Midwest Empire Station. 

:1 w 

Represented by FREE & PETERS Inc. 

General Manager, HARRY BURKE 

BROADCASTING • Telecasting 

April 9, 1951 • Page 37 


Additional Speakers Set 

ADDITIONAL speakers for the an- 
nual meeting of the American Assn. 
of Advertising Agencies, scheduled 
April 19-21 at the Greenbrier, 
White Sulphur Springs, W. Va., 
were announced last week. 

The announcement covered 
agency men who will address open 
sessions April 20-21 (April 19 ses- 
sions will be closed). Lawrence L. 
Shenfield of Doherty, Clifford & 
Shenfield will preside at the open 
meeting April 20, and Robert D. 
Holbrook of Compton Adv. at the 
April 21 meeting. 

Agency Speakers 

Agency speakers for the two 
days will be William R. Baker Jr., 
Benton & Bowles, on "The New 
Role of the Advertising Council"; 
Sydney H. Giellerup, Marschalk & 
Pratt, on "Case Histories and Suc- 
cess Stories in the AAAA Exam- 
inations for Advertising"; Walter 
K. Nield, Young & Rubicam, on 
"Art Directing Grows Up"; George 
Reeves, J. Walter Thompson Co., 
on "New Development and Progress 
in Our Interchange on Objection- 
able Advertising"; Louis N. Brock- 
way, Young & Rubicam, on "The 
Use of Starch Reports in Solicita- 

WELCOME MAT is laid out for Jim Deline (r), emcee, who brings his original 
Musical Clock gang to WSYR Syracuse, N. Y. April 16. Signing of Mr. Deline 
was a move to strengthen WSYR programming and represents an investment 
of over $40,000 annually, according to E. R. Vadeboncoeur, vice president 
and general manager of Central New York Broadcasting Corp. (WSYR). 
Welcoming Mr. Deline are (I to r, foreground) Ed Murphy, who airs the 
Timekeeper program; Mr. Vadeboncoeur; and Bill Rothrum, WSYR program 
director. In background of group are Leighton Tiffault and Herb Feltrinelli, 
two of the eight members of the Musical Clock group, which had been heard 
continuously on WFBL Syracuse since 1938. 

tions." Fairfax M. Cone, of Foote, 
Cone & Belding, who is chairman 
of the AAAA board, will address 
the concluding luncheon April 21. 

Governors of the AAAA's six 
sectional councils and 14 local chap- 
ters will hold an all-day meeting 
at the Greenbrier April 18, pre- 
ceding the annual meeting. 


Burnett Cites Radio-TV 

LEO BURNETT, president of the 
Chicago agency of the same name, 
described radio and television as 
"obviously the best media for get- 
ting action," while outlining ob- 
jectives of the Cook County Hoo- 
ver Report Committee to members 
of the Chicago Radio Management 
Club March 28. Mr. Burnett, ra- 
dio and television committee chair- 
man for the group, sought coopera- 
tion from radio executives in pro- 
moting to the public the objectives 
of the report on economy in gov- 

He explained a radio and a TV 
kit will be mailed starting this 
month. Each will contain public 
service program ideas, commercials 
and a copy of the free booklet, 
"Will We Be Ready?" 

John Stuart, president of Quak- 
er Oats, will send a personal letter 
to about 30 "important" local ra- 
dio and TV advertisers, Mr. Bur- 
nett said. Agencies and stations 
will be asked to cooperate also. 

Mr. Burnett's committee includes 
Art Harre, general manager of WJJD 
Chicago and president of the Radio 
Management Club; Fred Kilian, ABC- 
TV Chicago program manager and 
president of the Television Council; 
George Hartman of the agency of the 
same name, and Bill White, adver- 
tising director of Wideboldt Dept. 

MBS Baseball Folio 

AN MBS folio dividing network 
stations into an "A network," 
which will receive baseball game 
broadcasts beginning April 16; and 
a "B network," which will not re- 
ceive game broadcasts, was released 
last week in New York. "C net- 
work" stations of past years have 
been absorbed into this year's "B 
network," it was announced. 


$375,000 Set for Radio-TV 

MILLION-dollar Hadacol advertis- 
ing budget for 31 states this month, 
with $375,000 allotted to radio and 
television, was reported last week 
by Louisiana State Sen. Dudley Le- 
Blanc, president of LeBlanc Corp., 
which makes Hadacol [Broadcast- 
ing • Telecasting, April 2, March 

Speaking before the sales promo- 
tion and merchandising group of 
the American Marketing Assn. in 
New York, Mr. LeBlanc said that 
$275,000 will go to radio and $100,- 
000 to television, with the remain- 
der distributed among a variety of 
other media. 

Hadacol will reach the New York 
market sometime late in the sum- 
mer, Mr. LeBlanc told newsmen 
following the meeting. He said the 
company was $3.5 million behind in 
orders at the present time. 


Miller Co. Signs Pact 

MILLER Brewing Co. of Mil- 
waukee has signed a five-year con- 
tract with the New York Giants, 
professional football team, for 
broadcast sponsorship of Giant con- 
tests, Frederick C. Miller, brewery 
president, announced Friday. The 
brewery also will sponsor a weekly 
half-hour television show. 

The upcoming season's games 
will be aired over a special net- 
work covering metropolitan and 
upstate New York, New Jersey and 
all New England states. Key sta- 
tion will be WMGM New York. 
The TV show, The Giants Quarter- 
back Club, will include films of the 
highlights from the previous game. 
Coaches and stars will be on hand 
to discuss past games and future 

Other games broadcasts by Mil- 
ler are those of the Green Bay 
Packers, over a network covering 
Wisconsin and upper Michigan; 
Milkaukee Brewers baseball club, 
aired over WEMP Milwaukee, and 
both the Marquette U. football and 
basketball teams, in the Milwaukee 
area only. Agency is Mathisson & 
Assoc. Inc., Milwaukee. 


li^^^^^ Will be 

Registered at STEVENS HOTEL 
Throughout NAB Convention 

or Wire, Phone, Write: 


60 E. 42nd St. Signal Mountain 

New York 17, N. Y. Chattanooga, Tenn. 
Murray Hill 7-1550 Phone: 88-2487 

Page 38 • April 9, 1951 

BROADCASTING • Telecasting 


Smooth handling of spot commercials 
and station breaks. 

Use as a scanner with montage effects. 

Lap dissolves between stills or between 
live pickup and stills. 

Use to insert sponsor's message in a 
live pickup. 

Can be operated as two separate 
scanners with manual or automatic 


Low operating cost; add-a-unit auxili- 
ary makes it a dual scanner. 



Console mounted for smooth opera- 

Handles from one to thirty-six 2" x 2" 
slides in or out of sequence. 

Write for FTL Flying Spot Scanner brochure. 

Federal Telecommunication Laboratories Jnc. 

500 Washington Avenue 

Nutley 10, New Jersey 

BROADCASTING • Telecasting 

April 9, 1951 • Page 39 


Defense Dept. Adds 

SEVERAL new additions to the 
Radio-Television Branch of the 
Defense Dept.'s Office of Public 
Information — all from various 
segments of the broadcasting in- 
dustry — have been announced by 
Charles Dillon, radio-TV chief. 

The appointments comprise 
titled and staff assignments within 
the Office of Public Information 
and represent further expansion 
of the radio-TV staff to handle 
its increased activities in program 
and special features. 

Heading the list is Maj. Clarke 
Thornton (Army), formerly an- 
nouncer and special events man 
at WMAL-AM-FM-TV Washing- 
ton, who was named assistant 
chief of the News & Special Events 
Section. Appointed chief and as- 
sistant chief of Field Liaison & 
Promotion, respectively, were 1st 
Lt. Tom Paro (Army), formerly 
at MBS Central Division, and Sgt. 
Ed Case (Army), previously pro- 
gram director-announcer at WPAX 
Falls Church, Va. 

Others named were Capt. Hal 
Keith (Army), former director 
of NBC Show of Shows, television 
producer; Lt. Frank Junell 
(Navy), commercial manager, 
KEYL (TV) San Antonio, radio 
producer- writer; Sgt. Michael 
Marlow (Air Force), formerly 
with WWSW Pittsburgh, special 
assistant to the TV chief; and 1st 
Lt. Alfred Lurie (Army), WBAP- 
TV Fort Worth, TV producer- 

Radio-TV staff operations in- 
clude the Armed Forces Hour, Du- 
Mont TV Network; Time For De- 
fense, ABC; and Air Force Hour, 
MBS, as well as numerous special 

NBC Theatre 

NBC has taken a 15 year lease on 
El Capitan Theatre at 1735 N. 
Vine St., Hollywood, and will util- 
ize the 1,147 seat playhouse for TV 
as well as radio. Rented for the 
past several months to both NBC 
and CBS for various radio shows, 
the playhouse will be entirely re- 
furnished and remodelled to ac- 
commodate both media. 

RADIO'S Cisco Kid and Pancho (Jack Mather, I; Harry Lang, second I) look 
over award given Cisco Kid program as the best radio children's program in 
the Los Angeles area. Holding the citation is Fred Levings, co-producer- 
director of program with Hilly Sanders (r), vice president in charge of radio 
and television, Dan B. Miner Co. agency for Interstate Bakeries (Weber's 
Bread) which sponsors the program on Don Lee network. 


Wilson Issues Report 
On Production 

ALTHOUGH electronics firms currently are producing at "near capacity" 
levels, heavy military demand for equipment "has scarcely yet been 
felt" and hangs in the balance pending mass production of the weapons 
for war. j. 

During the interim, civilian pro- 
duction of radio and television re- 
ceivers will remain "substantial" 
this year and compare favorably 
with the output of recent years. 

These evaluations and estimates 
are pointed up by Defense Mobilizer 
Charles E. Wilson in a quarterly 
summation of America's production 
and manpower might, released last 

On the basis of Mr. Wilson's pre- 
dictions for the civilian economy: 

Radio production will adhere 
close to the 1950 level of an estimated 
14 million sets. 

6 Television output will drop 
slightly — from an estimated 7 million 
to roughly 6^4 million receivers. 

"Up to now, the consuming pub- 
lic has scarcely felt the impact of 
government controls over produc- 
tion and distribution," Mr. Wilson 
stated. "Production of most con- 
sumer items during the first quar- 
ter of 1951 actually exceeded pro- 



in TOPE K A 

duction during the same period of 

Mr. Wilson warned, however, 
that scarce materials for non-de- 
fense output "will be increasingly 
restricted" during the remainder 
of this year, with curtailments 
reaching their peak "late in 1951 
and early in 1952." 

Alluding to the entire industry, 
the nation's mobilization chief esti- 
mated current production at ap- 
proximately $4.5 billion and ex- 
pressed hope the industry may be 
"able to expand capacity further 
this year." 

The "full impact" of the military 
equipment program will emerge, 
he said, "when the heavy end prod- 
ucts of war — tanks, planes, auto- 
matically controlled weapon s— 
reach the mass production stage." 

Cites Production Board 

Looking toward that end, the De- 
fense Mobilization director cited 
creation of the top-level Electron- 
ics Production Board to coordinate 
production and avert "electronic 
bottlenecks" [Broadcasting • 
Telecasting, April 2, March 26]. 
Such a board, he maintained, will 
insure that required equipment be 
available when needed for incorpo- 
ration into the manufacture of 
combat weapons. 

One of the problems connected 
with the manufacture of such 
equipment, Mr. Wilson observed, 
is the increased cost and use of 
electronics items, "built to preci- 
sion standards." And greatly ex- 
panded requirements, he pointed 
out, also necessitate increased 
amounts of such raw materials as 
cobalt, cadmium, zinc, lead and 
copper. Study of conservation 

measures will help offset these de- 

"As the defense program moves 
into a period requiring tighter reg- 
ulation," Mr. Wilson continued, 
"more direct control of the flow 
of certain metals will prove neces- 
sary. For that reason, a form of 
controlled materials plan . . . will 
be placed into effect later in the 
year." The plan will cover elec- 
tronics, communications and other 
vital industries [Closed Circuit, 
March 19]. 

Under a so-called CMP, industry 
may be assured adequate raw ma- 
terials for equipment which would 
be earmarked for (1) new TV sta- 
tions in the event the freeze is 
lifted, and (2) civil defense emer- 
gency purposes. Provision for 
"maintenance, repair and opera- 
tion" of communications equipment 
— specifically, radio - TV station 
transmitters — also has been made 
by the government. 

Defense Requirement 

Contending that the defense pro- 
gram at its height will not require 
"more than 20% of the gross na- 
tional product," Mr. Wilson also 
made these points: 

Few goods will disappear complete- 
ly from the market, as some did in 
World War II. 

Longer hours of overtime will be 
required in many industries. 

Policies have been revised to ex- 
pedite proceurement for the defense 

The U. S. should attain an approxi- 
mate 15% increase in national output 
in the next three years — adding $45 
billion to the total — to meet military 
and civilian demands. 

Employers should embark on train- 
ing programs looking toward fulfilling 
long range needs for the skilled trades 
and for "scientific, technical and pro- 
fessional pursuits." 

Industry should make more efficient 
use of manpower to increase produc- 

The U. S. must distribute man- 
power between the military services 
and civilian economy to achieve the 
best results. 

Mr. Wilson noted "critical occu- 
pations" and "essential activities" 
listings released by the Depts. of 
Labor and Commerce, respectively, 
as guides to deferment from mili- 
tary service. (Electrical and other 
engineers were classed as skilled; 
radio and TV broadcasting were 
termed "essential.") 

With respect to the estimated 
$4.5 billion electronics rate of out- 
put at present, authorities have 
predicted the figure will rise by 
1952 to $5 billion— double that of 
1950— with perhaps $3.5 billion of 
that sum allocated to the military. 
By 1955 the total should reach 
around $12.5 billion, with up to $12 
billion set aside for government — 
assuming the cold war continues. 

The $5 billion estimate for 1951- 
52 allows for a possible 50% cut 
in civilian radio-TV set production, 
and presumably might exceed that 
sum if cutbacks in materials fail 
to materialize to the extent out- 
lined by Mr. Wilson. 

Page 40 • April 9, 1951 

BROADCASTING • Telecasting 



The federal Munitions Board, in a statement of policy, has recommended that coal should 
be given first consideration and used wherever possible in preference to other fuels for 
all military establishments. Coal was chosen because it is dependable, economical, and in 
plentiful supply. For these reasons coal is also industry's first choice, both for immediate 
needs and long-range planning. There is no question that the highly productive American 
coal industry will continue to mine and prepare all the coal the nation may need. 


High-speed equipment has been adapted to mine thin-seam bituminous coal, difficult 
and costly to mine with hand labor. Mechanical loaders, only 24 inches high, working 
with low-slung cutting machines can produce eight tons a minute. This will more than 
double the former rate of production of this coal so important for steel— further increas- 
ing the productivity of the world's most efficient coal industry. 


The Tennessee Valley Authority is building the world's second largest steam electric 
plant at Johnsonville, Tennessee. The plant will burn 300 tons of coal an hour when op- 
erating at capacity to supplement T.V.A. water power— that's a lot of coal! Private utilities 
are also building a station near Joppa, Illinois, to serve a new atomic plant. It will also 
burn coal— up to 7,500 tons a day. By far the majority of modern power plants like these 
rely on coal because coal has proven itself to be the nation's most dependable, efficient, 
and economical source of power. 


Coal may soon invade, experimentally at least, the pipe line domain long sacred to oil and 
gas. Near Cadiz, Ohio, a 17,000-foot demonstration line of 12-inch pipe is being planned 
to carry crushed, granular coal mixed with water. Piping coal from mine to market is one 
example of the imaginative thinking of America's coal producers. 


A Department of National Coal Association 
320 Southern Building, Washington, D. C. 

If you have any questions about coal or the coal 
industry, your inquiry to us will receive prompt reply. 

BROADCASTING • Telecasting 

April 9, 1951 • Page 41 

Summer is only colossal! 


Take a long look at Southern California 
in the Summertime. 

In this land of superlatives nearly 34 of all retail 
sales (24.4%) are made in June, July, August. 
Summer food store sales of $1,473,577,000 are 
higher than they are during the Winter. 

Vacation figures? Colossal, too. More than 
2,500,000 tourists visited Southern California 
last year. . . and 40% during the Summertime. 

One more colossal fact. Winter and Summer 
Southern California radios attract the same big 
audience. Sets-in-use reveal only a slight differ- 
ence. 21.1 in Nov. -Dec. and 20.2 in July- Aug. 
And, of course, 50,000 watt KNX commands the 
largest share of this audience in Summer just 
as it does every other season. 

To make your Summer sales colossal just ask 
Radio Sales about the most-listened-to station 
in Southern California .... 

KNX Los Angeles 

Source material on request. 


The Un-American Way 

AMONG the most addled notions to be hatched 
recently in Washington, that vast incubator 
of misfit fowl, is the proposal of the staff of 
the Joint Congressional Committee on the Eco- 
nomic Report to levy a 20-25% excise tax on 
advertising expenditures. 

The plain intention of the proposal is to 
make advertising so expensive that no one can 
afford it, at least not in quantities that would 
have any noticeable effect. Discourage adver- 
tising and you eliminate much of the stimulus 
to make people buy consumer goods, the argu- 
ment runs. That would defeat inflation. 

The defeat of inflation, however, is not the 
whole objective that the staff of the committee 
has in mind, unless it can be assumed that its 
members are truly as foolish as they seem on 
the surface. A more telling defeat is sug- 
gested here — defeat of our economic system. 

A sharp curtailment of consumer buying 
would mean, first, a sudden and disastrous in- 
crease in inventory and, second, a consequent 
decrease in production. Manufacturing facil- 
ities would lie idle, the consumer market van- 
ishing without anything to take its place in 
absorbing goods. 

The advertising tax proposal would make no 
sense even if we were engaged in a full-scale 
war, with every production effort strained to 
arm us. In a semi-defense economy, the pro- 
posal is idiotic, even vicious. 

It's BAB's Ball 

ACTION, not aimless talk, is needed on the 
all-embracing subject of rates. The place to do 
that essential job is at the NARTB convention 
in Chicago next week. 

It's time for realism. Television can't be re- 
pealed. TV has an effect on listening. Adjust- 
ments are in order. But should they be up or 
down ? Should they be confined to TV markets ? 
Does radio really know what it has to sell 
and how much it should cost? 

The Assn. of National Advertisers wants 
rates reduced. Reduced from what base ? Do 
advertisers really know what they're getting 
for their radio dollar? They think they know 
the "cost per thousand" on newspapers and 
magazines, and they feel that since TV's spec- 
tacular emergence something else has to go 

Paul West, ANA president, protests state- 
ments that ANA is conducting psychological 
warfare against radio. He says ANA is simply 
seeking "long-needed facts to enable all of us 
to better evaluate the medium." 

We agree that facts are needed. Radio has 
done a hit and miss sales promotion job from 
Genesis. There has been a superabundance of 
specialized, self-serving, disjointed projects. 
But radio does not have today, and has never 
had a fundamental standard of cost. The 
printed media simply prove circulation, not 
readership. Radio has its snow-storm of com- 
petitive audience measurements, using Rube 
Goldbergian "techniques" which bewilder even 
broadcasters, let alone their customers. 

This is not a network battle with adver- 
tisers. Stations cannot stand by and allow the 
network structures to deteriorate, through rate- 
deals, talent kick-backs and possible split net- 
works, excluding TV markets. When the top 
programs leave radio, the top spot adjacencies 

go too. What will happen to the good sustain- 
ers, if the revenue drops? 

Network rates were established originally by 
individual trading and negotiation. They bore 
some arbitrary resemblance to the size of the 
market, what newspapers charged, and what 
some folks in New York thought the traffic 
might bear. Hence, advertisers feel that with 
the incursion of TV, they're buying radio pig- 
in-poke fashion. 

So radio must have a yardstick that's uni- 
form. It must supply facts on the impact of 
TV on radio. And on magazines and newspapers 
too. It must be sound, believable research, 
backed up by case studies and statistics. 

Until radio gets that basic sales tool it is 
going to have trouble. We all know that radio 
is the most powerful, comprehensive, all-inclu- 
sive medium in existence. The advertisers may 
know it too. It's up to radio to prove it. 

The Broadcast Advertising Bureau has the 
mission to sell radio. What better start can it 
make than the assignment to establish radio's 
rate yardstick? To continue to thrive, radio 
must make an investment. BAB can't sell 
unless it has that rate yardstick. 

The ANA wants it. The AAAA wants it. 
Broadcasters must have it. 

New Life Begins in (at) '51 

FOR THE National Assn. of Radio & Televi- 
sion Broadcasters (NARTB) and its new presi- 
dent, Harold Fellows, new life begins in and 
at 51. 

It's little short of a stroke of genius that 
brings the veteran New England broadcaster 
to the helm of the newly unified trade associ- 
ation. His career and his personality have 
written the specifications for the position — 
actually a new one with new responsibilities. 

NARTB, by virtue of the separation of 
Broadcast Advertising Bureau, no longer will 
be an all-front association. The business- 
getting function reposes in the BAB, capably 
headed by William B. Ryan as president, and 
with the inspirational leadership that will 
stem from its chairman, Edgar Kobak. 

Thus NARTB becomes essentially a public 
relations and government relations organiza- 
tion. President Justin Miller moves into the 
board chairmanship, removed from the day-to- 
day rigors of operations and policies. His 
status becomes that of elder statesman, though 
both mentally and physically, he is much 
younger than his 62 years. 

Harold Fellows, just beginning his 52d year, 
was tapped for the trade association task as 
one of the few men, in or out of radio, upon 
whom the selection committee could agree. He 
was tapped, moreover, because he has worked 
diligently in association affairs during his 
stewardship of two dozen years in and around 
radio. His associates learned during his four 
years on the NAB board, which wound up 
last year, that he's no pushover. 

The NARTB presidency is no sinecure. The 
28-year history of its predecessor NAB is hon- 
eycombed with friction, internecine strife and 
personnel house-cleanings. In the past, it has 
been a case of trying to be all things to all 
people identified with the broadcast arts. To- 
day, there is the big step toward fusion epito- 
mized by the entry of TV into the fold. Rela- 
tions with the other great segment of the 
broadcast arts — the manufacturers — have nev- 
er been better. 

The walls have crumbled on the predecessors 
of Harold Fellows. It does not necessarily 
follow that they inevitably will cave in on him. 
The order is new. The multi-billion dollar ra- 
dio-TV arts had need for the functional rea- 
lignment that has been ordered. 

The new order deserves support. It should 
be appraised as one appraises his insurance. 

£ our respects to: 

CONVERSATION with Harry Banniste I 
isn't easy these days, for his secon< I 
floor corner office is invaded by th> 
hammering roar of riveting guns a few fee 
outside his window. But each interruptioi 
brings a smile to Mr. Bannister's face, for i 
brings WWJ-AM-FM-TV Detroit one rive I [ 
closer to the completion of the new TV stu I 
dios. This two-story, million-dollar additioi { 
will give Detroit one of the most modern, com J 
plete radio and television centers in the coun ] 
try, and may even permit General Manage | 
Bannister to briefly relax his constant drivi I 
to make the station bigger and better. 

New York City had the first claim to Harrj I 
Ray Bannister. He was born on the uppe: I 
West Side on April 30, 1894. Having a dislike 
for personal publicity (he refers to it as "tha I 
stuff"), his four-paragraph autobiograph; 
hides his early years in the vague sentence 
"After being tossed out by at least one o 
every species of educational and correctiv< 
institutions extant, and after being fired by i 
host of admiring employers, I joined the Regu 
lar Army at the outbreak of World War I.' 

Following a 17-month overseas chore, he re 
turned to the U.S. and a successful selling 
career. But it took him 14 years to gravitatt 
to his natural field, radio. Before he took hi: 
first radio job with the old WMBC Detroit, h< ; 
spent four years with E. I. duPont de Nemours 
two years with Brewer & Co.; five years witl 
American Druggists' Syndicate, and two witl 
Park & Tilford, all in a sales or sales super 
visory capacity. His roster of products in 
eluded women's dresses, drugs, candy, popcori 
machines (then a natural interlude selling 
motion pictures!), auto accessories, and paints 
After two years at WMBC and WJR De 
troit, where he worked under Leo Fitzpatrick 
he went to The Detroit News station, and since 
1933, WWJ and Bannister have meant one anc 
the same thing. An extroverted salesman 
with a booming laugh and a genuine liking foi 
people, Mr. Bannister took just 28 months tc 
move up into the sales managership of th( r 
operation. In November 1941 he became gen 
eral manager, and since that date, has been h 
charge of all radio and TV activities. 

His salesmanship once resulted in the sal- 
vation of the Detroit Symphony Orchestra, anc 
one of the most unique commercial program? 
ever presented. When the orchestra was faced \ 
with folding for lack of funds, Mr. Bannistei 
persuaded Sam's Department Store to sponsoi 
a full hour weekly broadcast of the symphony 
with the only commercials being appeals ml 

(Continued on page 51) 

Page 44 • April 9, 1951 

BROADCASTING • Telecastin 


in the 




there's nothing like 

....there are 
3,263,000 U.S. radio homes 
within the WJR V2MV/M 
daytime primary area.... 
Team up 

WJR for Leadership 
and Listenership 



CBS 50,000 WATTS 

Represented nationally by 
Edward Petry & Company 

UtOADCASTING • Telecasting 

front office 

CHARLES BRUGHA, noted newscaster, appointed general manager 
KWBE Beatrice Neb. GORDON C. (Bud) PENTZ appointed assist- 
ant general manager in charge of sales and special events. 

WILTON GUNZENDORFER, recently commercial manager KYA San 
Francisco, named general manager KGB San Diego. 
He succeeds FRAN D. IDE resigned. In radio since 
1937. Mr. Gunzendorfer was general manager of 
KROW Oakland for five years before joining KYA. 
Prior to that for five years he was general manager 
of KSRO Santa Rosa, Calif. 

LOREN S. SORENSEN, timebuyer Campbell-Mithun, 
Minneapolis, to Upper Midwest Broadcasting System, 
same city, which is group of 42 home-town stations in 
Minnesota, North Dakota and Wisconsin. 

Mr. GunzendorfeiLEONARD MAGRUDER, sales manager WBCU Union, 
S. C, appointed general manager WEAB Greer, S. C. 

JAMES A. WETHINGTON, veteran radio station salesman and sales 
manager, to New York office William G. Rambeau Co., radio station 

RALPH ERICKSON named account executive on sales staff KOMO Se- 
attle. He has been active in Pacific Northwest newspaper advertising 
work for 23 years. 

SHELDON ENGEL, salesman KRIZ Phoenix, appointed commercial man- 
ager. HERB JEPKO to commercial department. 

W. P. HEFFERNAN, general manager WGAI Elizabeth City, N. C, to 
KPRO Riverside, Calif., as station manager. 

EDWIN T. JAMESON, senior account executive in N. Y. office WLW 
Cincinnati, and JOHN B. FRANCIS, account executive in New York 
office Look Magaziyie, to radio sales staff in New York office Free & 
Peters, radio representative. 

ft 111 I t \ \ / I s, C f <•/,,(.] t , f 



ROBERT A. KLEIN, assistant manager WDAS Philadelphia, appointecj 
general manager. He succeeds LAMBERT B. BEEUW 
KES, resigned [Broadcasting • Telecasting, March 26] 

SAM ALOYTZ appointed sales manager WFPG Atlantic : 
City, N. J. LYDIA HAWKSLEY appointed sales rep- 
resentative for station. 

LEE F. O'CONNELL Co., L. A. and S. F., has taker, 
over representation of Western Radio Sales list of] 

H-R REPRESENTATIVES Inc., N. Y., appointed ex 
elusive national representative for KBOL Boulder, Col 

Mr. Klein 

ROD GIBSON, assistant timebuyer Philbin, Brandon & Sargent Inc. 
N. Y., to station time division All-Canada Radio Facilities, Toronto. 

ROBERT W. MAZUR, sales staff WGNR New Rochelle, N. Y., to WMCA 
New York as account executive. 

THE ROLLING Co. Inc., N. Y. appointed national representative for 
WIOD Miami, Fla. and WHIO Dayton. 

WALTER NEIMAN, station manager WDEM Providence, R. I., resigns. 
Duties assumed by LOUIS A. R. PIERI, WDEM president, 1111 North 
Main St., Providence. 

ART KNORR to sales staff WAGE Syracuse, N. Y. 

BOWLES & Co., Kansas City, Mo., appointed national representative 
for KJBC Midland, Tex. 

ROSENMAN, GOLDMARK, COLIN & KAYE, N. Y. law firm, moves to 
new offices at 575 Madison Ave. Telephone Murray Hill 8-7800. 

WILLIAM P. BERNTON appointed member of Miller, Sher & Oppen 
heimer, Washington law firm. 

ROBERT E. V. JOHNSON, account executive Thomas F. Conroy Inc. 
San Antonio, to commercial department KEYL(TV) San Antonio. 

WILLIAM F. MILLER, salesman KMOX St. Louis, appointed easten 
sales representative for station. He will make his offices in New York. 

RADIO REPRESENTATIVES Ltd., Toronto, appointed national sales 
representative in Canada for CKRM Regina, Sask. 

ALLAN J. HUGHES, NBC sales staff, to CBS, as manager of sales 
presentations for radio in New York office of Radio Sales, Radio & Tele- 
vision Stations Representatives, CBS. 

JOHN HANSEL JR., N. W. Ayer & Son's plans-merchandising depart- 
ment in Philadelphia, to the eastern TV sales staff ABC, as account 

ROSS MERRITT, sales service manager WBBM Chicago, returns to] 
active duty with Air Force as public relations officer. 

ftellonati • • • 

L. A. BLUST Jr., general sales manager KTUL Tulsa, and KFPW Fort 
Smith, Ark., elected president Tulsa Advertising Federation. . . .ROB- 
ERT L. PRATT, manager KGGF Coffeyville, Kan., elected president 
Coffeyville Community Chest. . . . BERT BANKS, manager and part- 
ner WTBC Tuscaloosa, Ala., ap- 
pointed member of Civil Defense 
Council of Alabama. . . . ARMAND 
GRANT, assistant general manager 
in charge of sales WAAM (TV) 
Baltimore, visiting Bermuda on 

brief vacation J. R. POPPELE, 

vice president in charge of engineer- 
ing WOR-AM-TV New York, wrote 
guest editorial "The Tide of Tele- 
vision," in March issue Proceedings 
of the IRE, official paper of In- 
stitute of Radio Engineers. . . . 
MARK WOODS, board vice chair- 
man ABC, made principal speech 
before inaugural meeting of United 
Negro College Fund, in New York 
last Tuesday. Speaking to presi- 
dents and trustees of 32 colleges 
and universities aided by fund, 
which launched its 1951 appeal, Mr. 
Woods emphasized the importance 
of educational freedom. 





5000 WATTS 



For Availabilities, Contact: 

The Station of the American Home 


'j tvt 

: : 




Page 46 • April 9, 1951 

BROADCASTING • Telecasting 

GrayBaR recommends 


Whether you use disc or tape recorders, Graybar is ready 
to serve you — with Presto recording discs or Scotch 
sound recording tapes. 

Presto Green Label discs meet the "top-quality" re- 
quirements of broadcast stations, recording studios, and 
transcription manufacturers. Use these discs and you're 
sure of low surface noise, adequate chip throw, and 
maximum number of playbacks with minimum wear. 
Extremely careful inspection assures uniformly high 

Also available are other grades and types of Presto 
discs for recording jobs not requiring discs of such high 
quality: testing, air checks, rehearsals, recordings of short 
duration. Your nearby Graybar office also can supply 
cutting stylii and playing needles. 

Because of the increasing use by broadcasters of tape 
recording, Graybar nationally distributes Scotch sound 
recording tape. Scotch No. Ill (A or B) brings you 
better frequency response at slow recording speeds; low 
noise level; even, constant tracking. Scotch tape erases 
clean with low power, without a special erase head. It's 
easily edited, doesn't snarl, backlash, or kink. The tape 
is supplied on NAB hubs. 

In addition to Presto discs and Scotch recording tapes, 
Graybar has everything you need in broadcast equip- 
ment . . . PLUS everything for wiring, ventilating, signal- 
ing, and lighting for your entire station and grounds! 
Whatever your requirements — to get the most suitable 
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^nsmission Line and Accessories (5) 
ansmitters, AM and TV (6,20,23) 
bes (11,16,23) 

-ntables, Reproducers, and Accessories (9,19,23) 
ring Supplies and Devices (4,10,11, 13,18,21,25) 

Manufactured By . . . 

(1) Altec Lansing 

(2) Ampex 

(3) Blaw-Knox 

(4) Bryant 

(5) Communication Products 

(6) Continental Electronics 

(7) Crouse-Hinds 

(8) Daven 

(9) Fairchild 

(10) General Cable 

(11) General Electric 

(12) General Radio 

(13) Hubbell 

(14) Hugh Lyons 

(15) Karp Metal 

(16) Machlett 

(17) Meletron 

(18) National Electric 


(19) Presto 

(20) Standard Electronics 

(21) Triangle 

(22) Webster Electric 

(23) Western Electric 

(24) Weston 

(25) Whitney Blake 

Graybar's network of more than 100 offices and warehouses in 
principal cities throughout the nation assures you of convenient 
service wherever you are. The 19 Graybar Broadcast Equipment 
Representatives are located in the following key cities: 


E. W. Stone, Cypress 1751 

J. P. Lynch, Kenmore 6-4567 

E. H. Taylor, Canal 6-4100 

W. H. Hansher, Main 0600 

W. S. Rockwell, Cherry 1-1360 

C. C. Ross, Randolph 6454 


P. L. Gundy, Temple 1-5500 

R. T. Asbury, Atwood 8-4571 


W. C. Winfree, 
Jacksonville 6-7611 


R. B. Uhrig, Baltimore 1644 


R. B. Thompson, Angelus 3-7283 


W. G. Pree, Geneva 1621 

J. J. Connolly, Watkins 4-3000 


G. I. Jones, Walnut 2-5405 


R. F. Grossett, Allegheny 1-4100 

E. C. Toms, Richmond 7-3491 


K. G. Morrison, Market 1-5131 

D. I. Craig, Mutual 0123 

J. P. Lenkerd, Newstecd 4700 

•OADCASTING • Telecasting 

April 9, 1951 • Page 47 

Born Again 


I thought you would like to see 
Linnea Nelson shaking hands with 
a stork at the party some of us 
advertising guys and gals gave 
her at the Stork Club [Broadcast- 
ing • Telecasting, April 2] 

I don't have any suggestions to 
make as to the significance of 
Linnea's pose with this slightly 
enceinte bird, except that perhaps 
she feels that her retirement from 
the radio business constitutes a 
sort of spiritual rebirth. 

Reggie Schuebel 
Wyatt & Schuebel 
New York 

open mike 

Some Unquiet Remarks on Radio Silence 

Miss Nelson and stork. 


I am amazed at the blanket of 
unfairness that surrounds your edi- 
torial entitled "Golden Gobblede- 
gook," as it appears in the April 
2, 1951, issue of Broadcasting • 
Telecasting. As Commissioner- 
Coordinator with the staff con- 
cerned with the project of the con- 
trol of radio stations in an air raid 
emergency, it was my recommenda- 
tion that led to the decision to have 
the meeting on Monday of last 
week. It was not at the instigation 
of the Air Defense Command, as 
some broadcasters speculated. Gen. 
Ankenbrandt was extended an in- 
vitation by the Commission to par- 
ticipate in this meeting in order to 
express the views of the National 
Defense Establishment, as it con- 
cerns the technical aspects of the 
plan relating to air navigation. 

Neither did this meeting have 
anything to do with the Commis- 
sion endeavoring to have itself 
classified as a defense agency. 

The motivating factors which led 



"Suppose I go into a new 
market," says a well-known Time Buyer. "I 
turn first to SRDS to size up the stations in 
that market, their affiliations, their power, 
their rates. Then I want to know their cov- 
erage. I try to determine which would give 
me the most for our money." 

Many stations are running Service-Ads along- 
side their listings in Radio Advertising Rates 
& Data* and near their market listings in 
Consumer Markets to make that Time Buy- 
er's job easier. These Service-Ads give him 
additional useful facts when he's comparing 
advertising opportunities — facts about cov- 
erage, audience, programs, service. The 
WGAR Service-Ad shown here is an example. 

When you're checking RARD* and Consumer 
Markets for station and market information, 
check the Service-Ads as well as the listings. 

^Formerly known as the Radio Section of 

">e unbeO>o b,e 

It ,edi°- bu l rin 9 'eo m / 

Published by Standard Rale A Data Service, Inc. woire- E. Boithol, Pwblijher 
333 North Michigan Avenue. Chicago t. Illinois • New York • lot Angelei 

to calling the meeting in Washing- 
ton at the time were two-fold — one, 
the element of time and importance 
of having a plan at the earliest 
date possible. Another motivating 
factor concerned the presence in 
the East of many broadcasting en- 
gineers from all over the country, 
attending the national convention 
of the Institute of Radio Engineers 
in New York the previous week. 
As indicated in our release of 
March 18, 1951, this was a meeting 
which was to discuss "the proposed 
technical operation and the methods 
by which stations may be alerted 
during air raid emergencies." 

Messrs. Arney, Richards and Mc- 
Naughten of the NARTB met with 
me for the purpose of discussing 
the possibility of having the origi- 
nal meeting in Chicago at the time 
of their convention, during the week 
of April 15. After it was revealed 
to them that time was of the es- 
sence, in the light of certain in- 
formation known to the Commis- 
sion, they stated emphatically that 
they wanted no part in delaying the 
meeting and that they would be 
glad to have a repeat performance 
through the medium of a panel 
discussion at the time of their con- 
vention in Chicago. 

There are some of us, Mr. 
Taishoff, who believe in prepared- 
ness now and who hold no brief 
for those, who for selfish purposes 
subscribe to the creed of "too little 
and too late." I can well imagine 
the scorn that you and others 
would heap upon the Commission 
should you survive an air raid and 
the evidence pointed to the fact 
that the enemy utilized radio sta- 
tions in this vicinity to advantage 
in reaching their target because of 
the non-existence of a plan to de- 
ceive them. 

If the subject material is of so 
little importance, why did NARTB 
request a repeat performance in 
Chicago? The burden of your edi- 
torial seems to contain the bleat- 
ings of a "few little lambs" who 
lost their way, or was it — did 
not have their way? 

Comr. George E. Sterling 


Washington, D. C. 

[EDITOR'S NOTE: This journal is not 
unaware of possibility of enemy air 
attack. When the first shot was fired 
in Korea, we sounded warnings. In our 
issue immediately preceding the su- 
per-secret call for the "Radio Silence" 
conference (page 48, March 26, 1951) 
we urged cooperation to the hilt. The 
fault was with the manner in which 
the "conference" was conducted. We 
think a foot slipped somewhere when 
broadcasters were "requested" to at- 
tend what amounted to an emergency 
session, at which a simple document 
was read. We agree with Comr. Ster- 
ling on the importance of prepared- 
ness. We disagree on the modus oper- 
andi as wasteful, cumbersome and 
badly executed.] 

No-Confidence Vote 


It has been announced by the] 
Selection Committee that Mr. Har- 
old Fellows has been named presi-' 
dent of the NARTB. This month we; 
resigned from the NARTB for 
economic reasons and for which 1 ! 
am not ashamed. In my letter tc 
Mr. C. E. Arney Jr., secretary- 
treasurer of the NARTB, I dic ; 
state that I have always been al 
staunch supporter of the NAB, and 
I regretted making this move. 

However, in view of the appoint- 
ment of Mr. Harold Fellows, I can- 
not continue to feel the same way 
about the NARTB. Mr. Fellows in 
an address before the Advertising 
Club in Springfield, Mass., recently 
made the statement that in a few 
years 75% of the broadcasters 
would not be in business and that 
we would revert back to a two-net- 
work operation, as was the case in 
the late '20s and early '30s. For 
the record, this is not the first 
time that Mr. Fellows has uttered 
such remarks. 

If this is the way Mr. Fellows 
apparently views the situation, then 
it is high time the small broad- 
caster let the networks and the 
pompous broadcasters support the 
NARTB. The networks and the big 
broadcasters are anxious to kill off 
competition. They have selected the 
right man to do the job. 

John Deme 

Pres.-Gen. Mgr. 

WICH Norwich, Conn. 

[EDITOR'S NOTE: In defense of the 
new NARTB president, it should bej 
pointed out that he was the unanimous 
choice of a committee of eight, at least 
four of whom can be classified as small 
independent broadcasters. Many will 
agree with Mr. Fellows that there may 
eventually be only two major aural 
networks (although we're not among 
them). The majority of broadcasters, 
we feel, will disagree that the AM sta- 
tion mortality will be as great as Mr. 
Fellows is quoted as having predicted. 
At all events, Mr. Fellows was selected 
for his new high post as a leader among 
broadcasters. To be a leader, one must 
have views. Mr. Deme is quite forceful 
in presenting his own.] 

KXOK St. Louis has received award 
of merit from St. Louis Junior Cham- 
ber of Commerce in commemoration of 
600th consecutive broadcast of safety 
education program, So It Can't Happen 
To You. 



S W D R C - F M 

new V Itscasters. 

merC rld Connecticut s 
F&ST Stauonl 

Page 48 • April 9, 1951 

BROADCASTING • Telecastin 


Transcriptions: music, drama, human inter- 
est, western; fifteen and five minutes; one 
minute appeals and twenty second station 
breaks. Scripts; long and short tailor-made 
copy for twenty different program categories. 


16mm, hlack and white trailers, 2x2 35mm 
slides, 8x10 stills, 18x24 easel hoards 




ROADCASTING • Telecasting 

April 9, 1951 • Page 49 

STAN DALE, announcer-disc jockey 
WSRS Cleveland, appointed chief 
announcer and production man- 

WILLIAM B. HINES, sales promotion 
manager WKRC-AF-FM-TV Cincin- 
nati, appointed director of promotion 
and public relations. LOLTIS A. GAL- 
LOP, head of promotion, advertising- 

Mr. Gallop 

Mr. Hines 

publicity WCPO Cincinnati, named 
director of publicity at WKRC. 
JACK W. BRAND named executive 
TV producer ABC Chicago, replacing 
G. PHILLIP PATTON who takes over 
as executive producer on ABC-TV's 
Super Circus. Mr. Brand was former 
president of his own TV production 
firm in Chicago. 

ETHEL GREY, womens director 
WMTW Portland, to WSBA York, 
Pa., as director of womens programs. 
MILTON MOST, cameraman and stage 
manager WFIL-TV Philadelphia, ap- 
pointed TV director. 
JAY RUSSELL appointed public rela- 
lations representative WDTV (TV) 
Pittsburgh. He has worked in AM-TV 
in metropolitan and up state New 

DOROTHY ANTON appointed head 
of continuity acceptance in traffic 
department WDTV (TV) Pittsburgh. 
BOB FROST, announcer-disc jockey 
KPRO Riverside, Calif., to KMVI 
Wailuku, Maui, T. H. 
VERNON R. BROOKS, operations di- 
rector, WGN-TV Chicago, resigns. 
He has been with station 16 years. 


SER, sports direc- 
tor-n ewscaster 
KFAB Omaha, ap- 
pointed program 
director, succeed- 
ing L. A. MILLER, 
resigned. GEORGE 
HASKELL appoint- 
ed assistant pro- 
gram manager and 
public service di- 


Keene, N. H., to WMTR Morristown, 
N. J., as copy writing chief. 

Mr. Bremser 


MICKEY ELSE, WWPA Williamsport, 
Pa., to WKBW Buffalo, N. Y., as disc 

BOB TABLE, disc jockey, to WAYS 
Charlotte, N. C, where he will 
handle his own disc jockey show 
each night from 10 to 12, Mon.-Sat. 

BILL SANDEFUR, sales representative 
WFRC Reidsville, N. C, to announc- 
ing staff WDVA Danville, Va. 

(TV) San Francisco, appointed pro- 
duction manager replacing FOR- 
(TV) Los Angeles, as director of 
remote telecasts. 

ity writer WKAN Kankakee, 111., re- 
signs to accept secretarial position in 

W. EDDIE WADE appointed program 
director WGIG Brunswick, Ga. MAR- 
VIN MASSEY, WPDQ Jacksonville, 
Fla., to WGIG announcing staff. 

GLENN ROWELL, personality m.c. 
WTIC Hartford, to WLW Cincinnati 
in same capacity. 

WILLIAM J. EUBANKS, sports pub- 
licity staff U. of Oklahoma, to pro- 
motion department W K Y - A M - T V 
Oklahoma City. 

Mrs. HARRY LOHMAN appointed of- 
fice manager WCTC New Brunswick, 
N. J. 

FRANK YANKOVIC, noted polka re- 
cording artist, will have his own disc 
jockey show on WDOK Cleveland, 
Mon. -Fri., 4:30-5 p.m. and Sat. 10-11 

EUGENE ORMANDY, conductor 
Philadelphia Symphony Orchestra, 
started disc show on WDAS Philadel- 
phia April 8. 

N. Y. to WNYC New York. 

ed home economics director WFBM- 
TV Indianapolis. 

ERNEST HALL, announcing staff 
WOAI San Antonio, named to pro- 
duction staff WOAI-TV. In addi- 
tion to producing duties, he will act 
as assistant floor manager. HAL 
SAVERY, guest relations NBC Hol- 
lyood, to WOAI, as announcer. 

KSWM REACHES 446,600* 


$285,550,000 ANNUALLY 


Kansas Cityt _£t. LouiSS 



* This map shows airline 
miles to nearest metropoli- 
tan centers, assuring undu- 
plicated CBS service to the 
KSWM audience. 

Now in its fifth year of service, 
KSWM is an integral part of all 
community affairs and activities. 

Austin A. Harrison, President 


, Nationally Represented by WILLIAM G. RAMBEAU CO. 

LLOYD WALSH, commercial manager 
WWHG Hornell, N. Y., appointed pro- 
motion and merchandising manager 
WAGE Syracuse, N. Y. 

HUGH WANK, Baltimore disc jockey, 
to WCAO Baltimore in same capacity. 

TOM BAXTER, engineer, ABC Holly- 
wood, named network staff radio pro- 

DR. JOE ZIMMERMANN, director of 
Temple U. Television Workshop and 
producer of WFIL-TV University of 
the Air series, named production super- 
visor WFIL-TV Philadelphia. 

Ohio, to KRON-TV San Francisco, 
handling production and direction 

Show, signed by Howard Hughes to 
multiple picture contract. First film 
assignment, in "Androcles and the 
Lion," gets underway at RKO in May. 
Mr. Young signed earlier for role in 
Paramount Productions "Aaron Slick 
of Punkin Creek," going into produc- 
tion this month. 

EUGENE DODSON, promotion man- 
ager WKY-AM-TV Oklahoma City, 
father of boy. 

DICK STOKKE, disc jockey-announcer 
and night supervisor KIMA Yakima, 
to announcing staff KOMO Seattle. 

WOODY HATTIC, public address an- 
nouncer Wrigley Field, to KALI Pasa- 
dena, as sports director. 

DEAN MURDOCK, staff organist 
KTOK Oklahoma City, father of boy. 

KNBH (TV) Hollywood, named di- 
rector of field programs.- JIM JOR- 
DAN Jr., producer, put in charge of 
new program ideas for station. 

A/euri • • • 


Mr. Payne 

sportcaster KNOR 
Sorman, Okla., ap- 
pointed sports di- 
rector WOW - AM- 
TV Omaha. 


general manager 
KOME Tulsa, ap- 
pointed special 
ggM * fJKk e v » 1 s director 
Wk - KTUL Tulsa. 

Torrington, Conn., 
to K C B S San 
Francisco, as news writer and over- 
seas producer for CBS news. 

DON BELL, appointed director of news 
and special events KOME Tulsa. He 
was news editor at MBS. 

on CBS Capitol Cloakroom, Netvs of 
America, arid News of Washington, 
assigned to KNX Hollywood and 
Columbia Pacific Network six weekly 
quarter-hour The World Today news 
series. He replaces CHARLES COL- 
LINGWOOD, returning to assignment 
as White House correspondent for 

JOHN HENDRY, newscaster KOAM 
Pittsburg, Kan., named news editor 
KSEK same city. 

EDDIE FISHER to sports staff WWBZ 
Vineland, N. J. He has been with 
several stations in the Midwest. 

LOWELL THOMAS Jr., son of noted 
commentator and traveler, has article 
appearing in April issue of Omnibook, 
about their trip to Tibet. 

commentator, who recently became 
first TV commentator to win an 
Alfred I. duPont memorial award 
[Broadcasting • Telecasting, March 
12], returned to radio April 1 with 
weekly quarter-hour news and fea- 
tures program Sun., 3:45-4 p.m., NBC. 
He will continue his Camel News Cara- 
van assignment on NBC-TV (Mon. 
through Fri., 7:45-8 p.m.). 

CEDRIC FOSTER will broadcast his 
news commentary over WOR New 
York, beginning today (Monday), 
2:15-2:30 p.m., five days weekly. Mr. 
Foster, who began his broadcasts over 
MBS in 1940, is heard over more than 
350 network stations. 

DREYFUSS appointed ABC staff corre- 
spondents in Rome and Frankfurt, 
respectively, and DONALD KNODE 
in Munich and DAVID SHEFRIN in 
Oslo appointed "stringer" correspond- 
ents, THOMAS VELOTTA, news and 
special events vice president, an- 
nounced in New York last week. CHET 
HUNTLEY, Pacific coast commentator, 
named to ABC news staff. Transfers 
HAN to New York, also were an- ' 

EWING CANADAY, newscaster WKY j 
Oklahoma City, re-elected to Midwest J 
City school board, suburb of Okla- ,: 
homa City. 

HAL BUMPUS appointed news and | 
farm director K V O R Colorado 
Springs, Col., succeeding RALPH 
CONNER, resigned. Mr. Bumpus was 1 
with KMYR Denver and Denver Bu- 
reau United Press. 

K. LINDLEY, CBS correspondents, 
started new roundup news show on 
WTOP-TV Washington, April 1. 

MICHAEL HINN, commentator, and 
MURRAY BOGGS, newscaster, as- 
signed to thrice daily, Mon. through j 
Fri., news-commentary series spon- ^ - 
sored on KFAC Los Angeles by Pon- 
tiac Dealers Club, L. A. 

\i -.. 


C H N S 


A CAPITAL Station 
In A CAPITAL City gets 
You CAPITAL Results! 


350 Madison Ave., New York 

P.S. We now have our 5000 Wati 
Transmitter in operation! 

Page 50 • April 9, 1951 

BROADCASTING • Telecasting 





Current Previous Homes 

Rank Rank Programs % 

EVENING, ONCE-A-WEEK (Average For All Programs) (8.0) 

1 1 Lux Radio Theatre (CBS) 20.6 

2 2 Jack Benny Show (CBS) 19.4 

3 7 Godfrey's Talent Scouts (CBS) 16.4 

4 4 Amos 'n' Andy (CBS) 16.3 

5 3 Charlie McCarthy Show (CBS) 16.2 

6 6 Walter Winchell (ABC) 14.4 

7 5 My Friend Irma (CBS) 14.2 

8 10 Red Skelton (CBS) 13.2 

9 9 Mr. Chameleon (CBS) 13.2 

10 13 Mr. Keen (CBS) 12.7 

EVENING, MULTI-WEEKLY (Average For All Programs) (5.2) 

1 1 Beulah (CBS) 11.3 

2 2 Tide Show (CBS) 8.4 

3 4 Lowell Thomas (CBS) 7.7 

WEEKDAY (Average For All Programs) (5.9) 

1 1 Arthur Godfrey (Ligg. & Myers) (CBS) . . 10.3 

2 2 Romance of Helen Trent (CBS) 9.7 

3 3 Our Gal, Sunday (CBS) 9.5 

4 4 Ma Perkins (CBS) 9.3 

Current Previous 

Rank Rank 

5 6 

6 5 

7 7 

8 10 

9 8 
10 12 


Programs % 
Wendy Warren and the News (CBS) . . . 9.2 

Arthur Godfrey (Nabisco) (CBS) 9.1 

Big Sister (CBS) 9.1 

Arthur Godfrey (Pillsbury) (CBS) 8.7 

Aunt Jenny (CBS) 8.5 

Pepper Young's Family (NBC) 8.4 

DAY, SUNDAY (Average For All Programs) (3.0) 

1 1 True Detective Mysteries (MBS) 9.8 

2 2 The Shadow (MBS) 9.2 

3 3 Martin Kane, Private Eye (MBS) 7.0 

DAY, SATURDAY (Average For All Programs) (5.6) 

1 2 Grand Central Station (CBS) 10.4 

2 3 Armstrong Theatre (CBS) 10.3 

3 1 Stars Over Hollywood (CBS) 9.2 

NOTE: Number of homes is obtained by applying the "NIELSEN- 
RATING" (%) to 41,903,000— the 1951 estimate of Total United 
States Radio Homes. 

(*) Homes reached during all or any part of the program, except 
for homes listening only 1 to 5 minutes. 

Copyright 1951 by A. C. NIELSEN CO. 


| (Continued from page UU) 

buy War Bonds. In spite of the 
lack of selling appeals, the store 
jrated the program as one of the 
best good-will builders it had ever 

Though he's best known for his 
ousiness exploits, Harry Bannister 
is a man of varied sidelights, and 
lis colorful interests have furnished 
;-opy for many Detroit newspaper- 
men's columns. Like a well-known 
Hollywood producer, he has devel- 
oped lawn croquet into a game of 
skill just short of a "body contact" 
jame. With several other weath- 
er-defying cronies, he plays the 
game winter and summer. (They've 
| even been observed playing in the 

He very unmodestly admits to 
Deing the best gin-rummy player 
n radio (and the worst craps- 
shooter), his favorite opponent be- 
ng Mischa Kottler, WWJ's musical 
hrector. He also has an awesome 
skill at poker which he does not 
Drag about, preferring to retain 
t as an independent source of in- 
come from the unsuspecting. 

But games and sociability are 
mly a part of the Bannister story. 
He has built the WWJ successes 
m the firm foundation of fine pro- 
gramming, with the result that the 
station has won every major 
award for which it was eligible. 

Numerous Awards 
In 1945, a series on Alcoholics 
A.nonymous, The Glass Crutch, won 
:he City College of New York 
award; 1948 brought the Distin- 
guished Service Award of the 
American Cancer Society; 1949 was 
;he "jackpot" year with a Freedoms 
Foundation recognition, the Al- 
fred duPont Award, the George 
Foster Peabody Award, the Na- 
;ional Safety Council's Public In- 
;erest. Award and others. This 
/ear has already brought a gold 
nedal from the Freedoms Founda- 
;ion for the presentation of a simu- 
ated Communist invasion of Mosi- 
lee, Wis., and an award from the 
\nti-Def amation League. 

The recent institution of the TV 
;eries with the U. of Michigan 
lighlighted WWJ's interest in mak- 
ng the new medium an instrument 
n education, but only comple- 

mented Mr. Bannister's theory that 
"first you have to give the people 
what they want to see and hear, 
then you can slip in items that will 
educate and uplift them. Remem- 
ber, you can't educate anyone if 
he's not listening to you in the first 

With WWJ dating back to Aug. 
20, 1920, the station, and Mr. Ban- 
nister as manager, have felt an ob- 
ligation to stay in the forefront of 
every new development, and to al- 
ways deserve their boast of "De- 
troit's First Station." In 1936, 
they pioneered in the new ultra 
high frequency broadcasts with 
W8XWJ, which became WWJ-FM 
in May 1941. March 5, 1948, saw 
the first telecasts of WWJ-TV go 
out to the eager Detroit audience. 
But the WWJ foresight is indicated 
by the fact that the station paid 
rent for 10 years for the Penobscot 
Bldg. tower, knowing that someday 
they would want it for TV. 

Mr. Bannister is a man of strong 
opinions and even stronger actions, 
putting those opinions into deeds. 
At the height of the popularity of 
singing commercials and other 
"gimmicks," WWJ banned all such 
commercials with trick, attention- 
getting devices in 1944, and re- 
ceived country-wide acclaim for its 
bravery. Friends like to describe 
the sheer joy on the bristling- 
browed Bannister face at hearing 
the unctuous voice of one of WWJ's 
staff announcers intoning, "Pepsi- 
Cola hits the spot, 12 full ounces, 
that's a lot," rather than a quar- 

tette complete with sound effects. 
Oddly enough, after a few weeks' 
drop, WWJ spot sales zoomed! 

Mr. Bannister also has long been 
a foe of "ratings" and in 1948 said: 

"It's high time we stopped the 
ridiculous emphasis on program 
ratings which bounce up and down 
like a see-saw. Programs are 
bought and cancelled, entertainers 
are hired and fired, stations are 
classified relatively on the basis 
of ratings which are regarded as 
definitive measurements, something 
they are not and never can be." 

His lovely blonde wife, the for- 
mer Barbara Ann Lawrence, is the 
inspiration for his classic two word 
essay on the subject of "Women." 
It reads: "Prefer Blondes." Mar- 
ried in 1943, the Bannisters live in 
suburban Birmingham, Mich., and 
admit that bosses of the household 
are their three cats. Mr. Bannis- 
ter has two grown daughters, Mary 
Ellen and Patricia, the former a 
wartime Wave yeoman. 

To list all the Bannister interests 
would be impossible, but he is ad- 
dicted to reading history, biogra- 
phy, poetry and philosophy. He is 
also a fine radio writer, and many 
WWJ scripts have borne his touch. 
His sports stories and especially, 
sports poetry, have appeared often 
in the News. He likes (his words) 
whiskey, poker, cats, heavyweight 
fights and billiards. And last, but 
very important, his skill on the 
dance floor has surprised many a 
partner who misjudged his burly 

His TV Code 

In the light of today's contro- 
versy over the taste of some TV 
shows and the constant threat of 
censorship by private and public 
bodies, Mr. Bannister's 1947, self- 
imposed code at WWJ-TV tells the 
full stature of the man. No prude 
himself, he laid down this pattern 
for his station: 

"I feel that our TV programming 
should at all times be so meticu- 
lously correct, that, like Caesar's 
wife, it will be above suspicion. 
There must be no use of 'blue ma- 
terial' or anything even remotely 
susceptible to double entendre. 

"There must be nothing in our 
schedule which will cause the lift- 
ing of an eyebrow by even the most 
strait-laced in our audience. Ap- 

pearance, language, intonation or 
gesture must all be beyond re- 
proach. Racial comedy types must 
be avoided. References to God 
and religion must always be rev- 
erent. Crime and drunkenness, 
when used, must be condemned. 

"I cite just a few taboos. There 
will be many others. In all cases, 
good taste, propriety, and the 
avoidance of offense must be the 
ultimate criteria." 

He is a member of Detroit's Ad- 
craft Club, and of NBC's Stations 
Planning and Advisory Commit- 
tee. He was a director of NAB 
until his resignation in 1949. He 
also has represented the industry 
in appearances before Senate and 
House legislative committees. 

' ^)n. "to<ori asict county 


. . . radio listeners eagerly await such 
programs as Jack Benny - Lux Theater - 
Arthur Godfrey - Edgar Bergen - Amos 
€f Andy - Bing Crosby and scores of 
other big-name CBS Productions . . . 
This is a potent reason why KROD is 
your best radio buy in the El Paso 

5000 WATTS 

Southwest Network 

Roderick Broadcasting Corp. 
Dorrance D. Roderick 


Val Lawrence 

Vice President & Gen. Mgr. 
Represented Nationally by 



To introduce a fine new product, 
Borden chose KJR and the Ann 
Sterling program for their only 
radio in Western Washington. 

\ New York • Chicago • Los Angeles • San Francisco • Atlanta 

Reach This Rich Market 
Through Your Southwestern Salesman 

jj ROADCASTING • Telecasting 

April 9, 1951 • Page 51 


FCC May Delay Deadline 

POSSIBILITY that FCC may post- 
pone the deadlines for comments 
upon its further revised TV alloca- 
tion proposal appeared last week 
as industry representatives indi- 
cated they will need every minute 
to prepare the extensive data re- 

Such postponement also would 
mean delay of the city-by-city al- 
location hearing now set for 
May 23. 

Thus far "Part III" of FCC's 
exhaustive TV allocation docket 
hasn't been augmented by a single 
comment pertaining to the Com- 
mission's vastly revised plan, 
termed its "third report" on TV 
[Broadcasting 9 Telecasting, 
April 2, March 26]. But informal 
intra-industry comment has been 
considerable, and signs point to 
many petitions for additional time 
in which to prepare comment and 
opposition to new allocation pro- 

Three week extensions were 
granted by the Commission in the 
case of the mid-1949 revision of the 
allocation plan (first revision was 
mid-1948). An FCC spokesman 
last week said the Commission may 
not be disposed to grant any last- 
minute extension this time, but 
perhaps would favorably consider 
valid extension bids if filed early. 


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Page 52 


In brief, FCC's new plan would 
allocate all of the UHF, which 
with present VHF would permit 
2,000 stations in more than 1,200 
communities throughout the U. S. 
The plan would reassign 31 of the 
107 operating VHF stations to new 
VHF channels. 

It also proposes to promptly un- 
freeze VHF-UHF in U. S. terri- 
tories, unfreeze UHF in the U. S. 
generally, or in areas where pos- 
sible, and to unfreeze power boosts 
for existing VHF stations where 
allocation policy permits. How- 
ever, considerable skepticism has 
developed in the industry whether 
any such "partial thaw" will be 
practical once the deluge of com- 
ments is in hand. 

At best, some industry observers 
see no overall lifting of the TV 
freeze on new station construction 
possible until next year. The top 
optimists still cling to late this 
year, however. The freeze was 
imposed Sept. 30, 1948. 

"Where does TV go from here?" 
will continue to be the chief enig- 
ma of the industry for some time 
to come, attended by the equally 
unknown factors of defense mobili- 
zation and color litigation, both of 
which are important to the overall 

Broadly speaking, industry seems 
generally satisfied with the engi- 
neering job done by FCC in its 
new plan, although speculation on 
utility of the UHF ranges from 
grave doubt to great faith. As to 
allocation policy and proposals 
FCC has not won the same general 
favor by any means. 

FCBA Stand 

The Federal Communications Bar 
Assn., through its president, Wash- 
ington radio attorney William A. 
Porter, last week told Broadcast- 
ing • Telecasting it would stand 
firm on its earlier contention FCC's 
policy of fixed allocation and rule- 
making procedure are unlawful. 
The Commission is expected to 
schedule oral argument on the 
FCBA petition before making a 
final ruling. 

The Assn. of Federal Communi- 
cations Consulting Engineers fort- 
night ago told Broadcasting • Tel- 
ecasting it considered FCC's en- 
gineering based on too ideal 
principles without due regard to 
the practical aspects of allocation. 
AFCCE thought the allocation plan 
too rigid and over-simplified. 

Other legal and engineering com- 
ments not previously reported in 
detail include the following from 
the Washington scene. 

Among the attorneys were these 

William A. Roberts of Roberts 
& Mclnnis, DuMont counsel, noted 
FCC's engineering revisions sub- 
stantially followed many of the 
DuMont recommendations. Al- 
though supporting FCC's first 
priority to supply a TV service 
to all of the U. S., he indicated 

disagreement with the second pri- 
ority (provide each community 
with at least one station) and 
would substitute provision for a 
multiple-network competitive sys- 
tem nationally. This would require 
three or four network stations in 
each major market, he indicated. 

Competitive situation in VHF 
in large markets has been hurt by 
the educational reservation, Col. 
Roberts felt, with intermixture the 
effect and not a cause. Agreement 
was indicated, however, with UHF 
educational reservation. 

Cites Legal Issues 
Arthur W. Scharfeld expressed 
concern over legal aspects of the 
allocation theory. He said: 

Admittedly, the task of providing 
adequate television service for the en- 
tire U. S. is a most difficult and com- 
plicated one, but it seems to me the 
third proposed allocation plan does not 
comply with the legal requirements of 
Sec 307 (b) of the Communications Act 
calling for a fair, efficient and equit- 
able distribution of radio service 
among the several states and com- 
munities thereof, and requiiing ap- 
plications for licenses to be granted 
"when and insofar as there is demand 
for the same." 

The plan itself seems to be based 
almost entirely upon engineering con- 
siderations while other primary factors 
affecting fair, efficient and equitable 
distribution of television facilities have 
been largely neglected. 

Even more important, perhaps, is 
the fact the Commission has postponed 
until the conclusion of the entire real- 
location proceeding the question raised 
in this proceeding of whether any allo- 
cation plan can constitute the "de- 
mand" contemplated by the Act. 

It may well be the entire allocation 
plan, irrespective of substantive merit 
or fault, is contrary to law; certainly, 
therefore, the Commission should im- 
mediately take steps to determine the 
legality of adopting an allocation plan 
before conducting further hearings on 
the specific proposed assignments of 
channels to individual communities. 

Arthur H. Schroeder of Miller & 
Schroeder felt although FCC on 
whole did "commendable job," the 
educational reservations and inter- 
mixture policy may prove "unreal- 
istic" and raise more problems 
"than we had before." 

Paul M. Segal of Segal, Smith 
& Hennessey, who said just about 
all of his clients are already in TV, 
predicted in view of the limited 
competition VHF operators will 
face under FCC's plan in most ma- 
jor markets that a "million dol- 

lar a year profit" for such an op- 
erator "will be peanuts from now 

Every operation "monopoly" has 
been "strengthened," he stated, as 
a result of the Commission's mix- 
ing UHF channels in large cities 
rather than adding the needed 
VHF channels. The competitive 
situation has been further weak- 
ened, he indicated, as a result of 
the educational reservations. 

Marcus Cohn of Cohn & Marks 
thought the new plan "a break 
for presently existing stations" 
but felt newcomers will find the 
problem more difficult. He saw 
unknown complications possibly 
evolving from VHF-UHF intermix- 
ture, as well as the unknown cir- 
cumstances of operation and equip- 
ment for UHF itself. 

Ben S. Fisher of Fisher, Way- 
land, Duvall & Southmayd con- 
sidered the "inflexible" nature of 
the allocation "conglomeration" 
may lead to more hearings and con- 
flicts than previously supposed. He 
felt closer attention should be given 
to allocation of channels where 
need for such facilities might more 
practically be met. 

Jameson View 

Guilford S. Jameson thought 
FCC "has acted in the public inter- 
est in providing a plan of alloca- 
tion of the limited channels avail- 
able so as to insure the maximum 
use thereof to the greatest number 
of communities." 

"A major defect in the plan," 
Mr. Jameson observed, "is the 
failure to provide an open door 
for any applicant from a corn- 
unity not provided for in the plan 
to secure a hearing as of right to 
test the validity of such allocations 
as would appear to obstruct an 
assignment to that community." 

Maurice R. Barnes of Barnes & 
Neilson noted the new proposal 
"corrects many of the defects of 
the old plan and makes possible 
the operation of additional tele- 
vision stations." He felt the "few 
in equities and oversights . . . 
can easily be corrected." 

John F. Clagett of Clagett & 


market is rich! 

Distribution of Listening Homes 
among stations . . . 
WIOU . . . 67.0% 
Latest Conlan Figures . . . 



ft 181,967, OOO #46,980000 




Ne. ORUfe 8TMUS FARM ft 






Columbia Broadcasting System 
Nationa! Rep: Weed & Co. 

April 9, 1951 

BROADCASTING • Telecasting 

STAFFERS at KDKA Pittsburgh receive service pins after Johnny Boyer, sportscaster; Ward London, technical de- 
completion of at least 10 years of service. Walter Benoit partment; Don Caldwell, accounting department, and 
(I), vice president, Westinghouse Radio Stations Inc., and John Scigliano, technical department. All except Mr. 
Joseph E. Baudino (r), KDKA general manager, make the London, who received his 30-year pin, have completed 
presentations to (I to r) Ed King, program department; 10 years' service with Westinghouse. 

Schilz observed the RCA-CBS color 
TV battle in the U. S. Supreme 

J (Court "strikingly presented a ques- 

'. :ion involved in the Commission's 
allocation of TV channels." 

"That question," he said, "is 

' whether, in the case of color stand- 
ards on the one hand, and channel 
allocation on the other, both in- 

; volving a dynamic, revolutionary, 
2ver changing, ever growing art 
and science, you can lay down a 
static allocation plan any better 

] than you can a crystalized, full- 
jlown color system." 

■ 'I Edward K. Wheeler of Wheeler 
& Wheeler, counsel for Radio- 
Television Mfrs. Assn., indicated 
le was "more optimistic than many 
persons respecting the quality of 
service that UHF stations will 

; render." 

'Sound Recognition' 

He said the FCC proposal "gives 
sound recognition to the basic en- 

■ ^ineering principles underlying a 
sound allocation plan. Its proposals 

■ Dn oscillator radiation, intermodu- 
. lation, image interference and I.F. 
I neat accord with the testimony of 

RTMA witnesses." 

Philip M. Baker of Baker & 
Thompson reflected that because of 
"tremendous costs" involved in TV, 
; | and unknown costs in UHF, he felt 
: FCC might consider allowing sev- 
eral small licensees in an area to 
pool their resources to provide a 
TV service. 

Norman E. Jorgensen of Krieger 
& Jorgensen stated "the $64 ques- 
' tion is UHF." 

"Is there anyone who will say 
: UHF stands today where VHF 
: stood in 1946?" he asked. "Or, to 
. put it another way, setting aside 
the defense program and its re- 
strictions, can UHF achieve the 
r Success of VHF by 1956-57, if li- 
censing were to begin during 
E 1951? 

D. F. Prince of Prince, Cline- 
burg & Nunn considered the new 

„ plan in some respects "quite puz- 
zeling" and "not adequate to the 

' situation." Generally, he indicated 
he does not approve of reservation 

■ of channels. 

• Carl L. Shipley considered the 
'tail-wagging-dog allotment" of 

r 110% of the channels to educational 
interests "is an unwise and unfair 
capitulation to the clamor set off" 

£ oy Comr. Frieda B. Hennock. He 

feared TV reallocation might too 
easily grind into a protracted state 
of permanent indecision like the 
clear channel problem. 

Among the consulting engineers' 
comments were these: 

John Creutz felt the allocation 
proposals have finally been "shaken 
down to form they'll stick" even 
though there are not enough fre- 
quencies provided in the VHF. The 
engineering standards are more 
"realistic," he said. 

Everett L. Dillard, general man- 
ager of Commercial Radio Equip- 
ment Co., said: 

Without commenting upon VHF-UHF 
assignments to any given community, 
it is clear the Commission's latest TV 
plan establishes the fact that to attain 
a nationwide competitive TV service for 
all classes of communities, extensive 
use of the UHF assignments will be 
made. UHF TV is going to be with us. 
85% of all available channels are UHF, 
only 15% of the total are VHF. Indus- 
try should adjust itself to this end. 

It's obvious no UHF construction can 
be completed until the Commission set- 
tles whether the band of 470-500 mc is 
to be used for commercial TV or public 
carrier. Exact frequencies, not mere 
channel numbers, must be known. 

I believe the TV plan will be finally 
adopted with minor modification. . . . 
There's no question but the demand for 
VHF channels greatly exceeds the sup- 

William L. Foss of William L. 
Foss Inc., whose plan for re- 
assigning eight Michigan and Ohio 
stations on a voluntary basis form- 
ed the nucleus of FCC's broader 
proposal to switch 31 existing VHF 
stations to different channels to 
solve interference conflicts, was 
"very happy" with the whole pro- 
posal. "It looks like a sensible 
answer," he said, adding new 
spacings and standards "are far 
more realistic than the old ones." 

George E. Gautney of Gautney 

& Ray felt the plan a good job for 
the country as a whole. His part- 
ner, Homer A. Ray Jr., saw no 
reasons why UHF will not "just 
blossom out" since receiver prob- 
lems shouldn't be difficult and UHF 
converters are cheap and will 
"come on the market immediately." 

E. C. Page indicated there's not 
sufficient time by April 23, com- 
ment deadline set by FCC, "to 
fully analyze and evaluate the ef- 
fects of a plan which took So long 
to conceive." He continued: 

I believe any allocation plan tied into 
"rule making procedure" to be unnec- 
essarily inflexible and detrimental to 
public interest. We have sufficient spec- 
trum space for a national VHF tele- 
vision system, the blame for which lies 
directly with the Commission, in that 
inadequate channels for TV were ob- 
tained in the Interdepartmental Radio 
Advisory Committee division of fre- 
quencies, in which committee FCC is 
supposed to represent industry. 

Therefore directional antennas must 
be used to provide all possible addi- 
tional VHF channels in areas where 
allocations are now inequitable. 

Two more VHF TV channels can be 
taken from the present 88-108 mc FM 
band and still leave sufficient FM chan- 
nels for five services in most markets. 

Educators have never fully utilized 
noncommercial radio in the past, except 
in a few outstanding instances. The 
present large reservation ... is un- 
realistic and will retard the growth 
of TV service to millions of viewers. 
Educators can compete for commercial 
facilities under proposed rules and, if 
successful, can operate with the benefit 
of additional commercial income which 
can be used to improve their educa- 
tional programming. 

A UHF assignment is not equivalent 
to a VHF assignment. . . . Any allo- 
cation scheme, however deficient, which 
can be put into effect at present, is 
better than none at this late date. 

Public Protection 

Lynne C. Smeby stated FCC 
worries too much about protecting 
the public from set obsolescence 
when the public really protects it- 
self in practice, judging whether 
or not before buying the cost vs. 
expected service. He noted in the 
case of FM, the new aural service 
didn't seem that much better than 
AM for the general public to pay 
the extra amount. 

He felt the whole FM band 
shouldn't be taken just for the 
"few who like good music." 

Considering CBS color "good," 
Mr. Smeby questioned why FCC 
didn't make the UHF channels 
wider than 6 mc to make the best 
use of CBS color now and to allow 
future possible development or 
"three-dimensional" color. 

Raymond M. Wilmotte, whose 
proposals for "polycasting" (low 
power satellite plan) would not 
be adopted by FCC now but would 

be left for further experimentation 
in the 13 or 18 "flexibility" channels 
at the top end of the UHF alloca- 
tion, said "FCC's . . . proposal com- 
prises a vast amount of data for 
accurate calculation and the whole 
structure of the proposal is based 
on the accuracy of these data, 
arbitrarily but suitably weighted 
to make the UHF band appear 
more palatable than it really is 
compared with the VHF band. 

"What does not appear," he said, 
"is that almost all this data is 
largely guess work. The fact is 
the amount of experimental data 
available as a basis for the UHF 
calculation is negligible. The re- 
port of 'Ad Hoc' committee ap- 
pears to be the basis of substanti- 
ally all curves and figures of the 
proposed rules, but this report 
( Continued on page 5U ) 


113 W. 57th ST.. NEW YORK 19. N. Y. 

,\\-tuvrt Calibre Programs at £ocal Station Cost 

corries the weight 
in the Oregon Market 


on the efficient 620 frequency 



From 1949 BMB 

DA J T,ME 350.0*0 

Station B . 2 95,470 
Station C • • , 92 6 30 
Station D • 


* GW •„■ •'' 350,820 

Station B . J07 
Station I* ' 
Station D 


BROADCASTING • Telecasting 

April 9, 1951 • Page 53 


/ has 
/ watt* 
you need 
to sell the 



WattS Of Selling 


In WILKES-BARRE . . . It's 

5000W (d) 1000W (n) 
Wilkes-Barre, Pa. 


AVERY-KNODEL, Inc., Nat'l Rep. 
608 Fifth Ave., New York 20,N.Y. 


NLRB Reverses Examiner 

A MAJORITY of the National 
Labor Relations Board last Thurs- 
day reversed a trial examiner's 
preliminary findings that the Wil- 
liam Penn Broadcasting Co. 
(WPEN-AM-FM Philadelphia) 
had "illegally interfered" with em- 
ployes' right to bargain freely by 
renewing a contract with the 
American Communications Assn. 

At the same time the board, by 
a 4-1 vote, ruled that filing of a 
representation petition by a rival 
union — in this case, the IBEW 
(AFL) — does not automatically re- 
quire the employer to cease dealing 
with the incumbent union. 

The decision made plain, how- 
ever, that an employer who elects 
to bargain with the incumbent in 
the face of a rival petition may 
still be subject to unfair labor 
charges if there is a question 
later of representation. 

The electrical workers' union 
had sought to carve out a unit of 
13 broadcast technicians and en- 
gineers, who had been included in 
an overall unit represented by 
ACA for 12 years. IBEW filed 
charges against William Penn 
when it renewed the contract with 
ACA granting increases. The 
board dismissed the complaint 
for lack of proof that the unit 
sought by IBEW was actually ap- 
propriate for collective bargaining. 

Dissent was filed by Board Mem- 

On All Accounts 

(Continued from page 8) 
year in the incubators of television. 
The experimentation was carried 
on principally at the GE station in 
Schenectady. Many members of 
that pre-war team became the "ex- 
perts" and "veterans" who are to- 
day still setting a measurable part 
of the TV pattern in New York. 

After four years — or a period 
roughly long enough for an alert 
functionary like Mr. Montgomery 
to memorize the tripping names 
behind the company's initials — he 
left BBDO to accept an offer at 
Geyer, Newell & Ganger, New 
York. There he serviced Squibb's 
Academy Award Theatre and the 
David Rose Show for Nash-Kel- 

His next move, after a year, was 
to his present agency, Kenyon & 
Eckhardt, as supervisor on the 
Borden commercials. His manifest 
imaginativeness in that spot soon 
recommended him for the job as 
producer on the Ford Theatre; and 
shortly his talents were being re- 
quisitioned for use on many of the 
other properties within the agency. 
In February his substantial though 
somewhat unofficial influence was 
formally recognized with his ap- 
pointment as vice president in 
charge of radio and television. 

The Montgomerys — she is the 
former Margaret Matthews, an ex- 
Lt. Senior Grade in the Waves — 
live in Hartsdale, N. Y. They have 
one son, Garth Noonan (Mike) 
Montgomery Jr., 9 weeks old. 

ber John M. Houston, who claimed 
the employer should be required 
to remain "neutral" pending 
board study of the issue, and that 
William Penn violated the labor 
law by interfering with employes' 
right to select their own represen- 

The majority opinion said the 
ruling would help to assure em- 
ployes "the benefit of an uninter- 
rupted bargaining relationship 
whenever a clearly unsupportable 
or specious rival union claim is 
made upon an employer." 

Board Members James J. Rey- 
nolds Jr. and Abe Murdock, in a 
separate concurring opinion, join- 
ed Chairman Paul M. Herzog and 
Member Paul L. Styles in dismiss- 
ing the complaint but added they 
would prefer to remand the case to 
take further evidence on IBEW's 


Ordered for Technical Unit 

ELECTION to determine whether 
certain technical employes at 
WCPO-AM-FM-TV Cincinnati shall 
be represented as a combined unit 
by the International Assn. of 
Broadcast Engineers and Techni- 
cians of IBEW Local 1224 was 
ordered last Tuesday by the Na- 
tional Labor Relations Board. 

In directing the election, the 
board ruled out IBEW's claim that 
it has an existing agreement with 
the employes; that the contract 
serves as a bar to present IABET- 
WCPO negotiations; and that sep- 
arate units for AM-FM-TV opera- 
tions are appropriate. A contract 
between IBEW and WCPO was not 
"automatically renewed" on Aug. 
21, 1950, and an oral agreement, 
claimed by IBEW, cannot be used 
to rule out elections, the board 

NLRB found that all technicians 
and engineers employed at WCPO- 
AM-FM-TV, excluding three super- 
visors and executive or adminis- 
trative personnel, should be con- 
sidered a single unit. The election 
will be held within 30 days. 


Certifications at 3 Outlets 

unions of the International Broth- 
erhood of Electrical Workers at 
three stations — WTOP- AM-FM- 
TV Washington; WWBZ Vineland, 
N. J., and WMGW Meadwille, Pa. 
— have been handed down by the 
National Labor Relations Board. 

Elections at WTOP-TV were won 
by IBEW over the rival NABET, 
which had served as union repre- 
sentative for WOIC (TV), now 
merged with WTOP since February 
1950. IBEW Local 1215 already 
held an agreement with WTOP- 
AM-FM technical employes. NLRB 
certified the results, 35-13, last 
Monday. At WWBZ, IBEW Local 
1241 was chosen to bargain for all 
technical employes. WMGW techni- 
cians and engineers selected IBEW 
Local 504. 

Comments on 

(Continued from page 53) 

specifically stated it covered only 
the VHF band and even that cover- 
age involved expanding a hovel 
of experiments into a palace of 
deductions." Mr. Wilmotte con- 

To this criticism may be answered 
that there was no other data available. 
That is true but has the Commission 
attempted to obtain data? The amount 
of experimental work carried out since 
1945 is shamefully small. "No money," 
says the FCC. That is also true, but if 
the Commissioners were as interested 
in engineering progress as they are in 
legal amenities, someone would have 
found a way of obtaining additional 
and reliable engineering data. 

The broadcast industry is large, 
healthy, and much of it wealthy. It 
has on previous occasions really pro- 
duced valuable information, but how 
can it be expected to carry out experi- 
mental work without some leadership 
from the body that decides its engi- 
neering fate? 

FCC acts as though it regards engi- 
neering as a disease with which it must 
unfortunately live. A healthier atti- 
tude would be to embrace engineering 
and see to it the way is made clear 
for it to develop in directions which 
will benefit the public and not to par- 
tially cripple it with uncontrolled doses 
of legal medicine. It is not likely, 
therefore, the rules will reflect the 
breadth of vision and possibilities which 
are the hallmark of modern American 

For example, it seems incredible but 
it is true, that the proposed rules do 
not indicate even an attempt at devel- 
oping a way of providing an economic 
television service to large rural areas. 

With its psychological block against 
engineering the Commission can only 
judge things as they are today. What 
engineering can make tomorrow is none 
of its concern, the Commission has ef- 
fectively decided. 

Hence, the decision on color TV, 
which might have been sensible some 
five years ago, is likely to prove out of 
date at a time when so many new ideas 
(not only RCA's system) are showing 

In the proposed rules on UHF the 
Commission is playing fast and loose 
with a vital national, and rapidly de- 
creasing, raw material — the radio fre- 
quency spectrum. 

It is noteworthy the growing shortage 
of this natural resource is the main 
theme of the report by the President's 
Communications Policy Board. 

. . . Surely with a wide and still 
unused band (UHF) in an era when 
in a relatively short time there can be 
expected to come forth much improved 
definition, color, freedom from noise, 
as well as narrow band TV, it cannot 
be in the public interest to standardize 
on a system which is already showing 
signs of being archaic and to close 
almost all of it, probably for all time, 
to these coming achievements. 

The Commission in so doing is effec- 
tively slamming the door in the face 
of these developments. 

In August 1949, hearings were open 
on these rules; the FCC presented at 
that time a proposal. Now, over 2*4 
years later, after thousands of pages 
of testimony obtained at terrific cost 
to all, practically the same rules are 
presented. Is not the inference that 
the industry has made no appreciable 
technological progress? If that is so, 
then it is unique among American in- 

There can only be two conclusions; 
either the FCC has been blind to the 
technical potentialities presented to it, 
or its policies are such that they dis- 
courage and suppress the free evolu- 
tion of allocation engineering. 

Why buy 2 or more... 
do 1 big sales job 


Efc D o WBAL 

Page 54 • April 9, 1951 

BROADCASTING • Telecasting 



A Service/of BROADCASTING Newsweekly 


Jucation Time Bi 
Proposes 25% 
Page 57 

LG Tops Network 
Spenders in Jan. 
Page 57 

jvie Group Hits 
FCC Policy 
Page 58 

Latest Set Count 
By Markets 
Page 66 


will carry the 

baseball games 
in New York 

Scoops like this are what make WOR-tv one of the 
most progressive, fast-growing and sales-produc- 
ing television stations in America today. Ask us for 
further proof. Tlie address is 1440 Broadway, in 
New York. 


Altho 7 of the Top 10 Men's Shows" 

are on KTLA 

Altho 8 of the Top 10 Women's Shows" )f 

are on KTLA 

Not Oust TeHnAge rs - - 

Altho 6 of the Top 10 Teenagers' Shows" r 

are on KTLA 

Dot just ChiLdpzn- 

Altho 4 of the Top 10 Children's Shows'' ^ 

are on KTLA 

Tele-Que, February 1951 



CHANNEL ****** 

^^efidam tyroduc/itm.r'Lr 

KTLA Studios • 5451 Marathon St., Los Angeles 38 • HOIIywood 9-6363 
Eastern Sales Office • 1501 Broadway, New York 18 • BRyant 9-8700 




Page 56 • April 9, 1951 

Telecasting • BROADCASTING 

ienal Press Bldg, 
shington 4, D. C. 

APRIL 9, 1951 

BROADCASTING • Telecasting 
$7 annually, 25c weekly 


Celler Measure Proposes 25% 

FIRST attempt to legislate a fixed percentage of commercial TV sta- 
tion time for educators' programs was marked on Capitol Hill last 

It came in the form of a bill (HR 3543), introduced in the House 
by Rep. Emanuel Celler (D-N. Y. 

n his words, the measure would 
provide "that at least 257c of the 
television operating schedule of 
each commercial television station 
be devoted to non-commercial edu- 
cational programs." 

Congressman Celler said: "This 
idea is partly in line with the 
recommendations of the distin- 
guished Federal Communications 
Commissioner, Miss Frieda B. Hen- 

The bill states that the FCC 
could prescribe regulations "as 
may be necessary" to carry out 
provisions of the amendment to 
Sec. 307 of the Communications 
Act "to insure that . . . non-com- 
nercial educational programs will 
oe carried at such times during 
Di-oadcast days as will reasonably 
serve the public interest." 

Specifies Hours 
But, in a statement accompany- 
ing the bill, Rep. Celler goes fur- 
ther. He opined that "hours should 
oe set aside in the evenings dur- 
ing the week, and in the afternoons 
3n Saturdays, Sundays and holi- 
days, so that these programs would 
■iot be buried in graveyard hours." 

In referring to FCC hearings 
neld on the reservation of TV 

channels for non-commercial edu- 
cational organizations, Rep. Celler 
said that he believed that the pro- 
posal to set aside a fixed percent- 
age of stations for educational pro- 
gramming would be "unworkable 
and untenable." 

Rather, he asserted, each TV sta- 
tion "should yield one quarter of 
its time for sustaining cultural, 
spiritual, industrial advancement 
— in short for educational pur- 

The Celler Bill, referred to the 
House Interstate & Foreign Com- 
merce Committee, would make 
"each commercial television station 
license renewed or issued by the 
Commission" after the date the 
measure is enacted, "subject to the 
condition that at least 25 per 
centum of the time covered by the 
regular program operating sched- 
ule of the station shall be devoted 
to noncommericial educational pro- 
grams." • 

In complying with this condi- 
tion, the licensee would not be per- 
mitted to "demand or receive any 
money, services, or other valuable 
consideration" for time and facili- 

ties furnished for educational use. 

"To argue that such a plan (Cel- 
ler Bill) would be too costly and 
uneconomic is absurd. Surely, the 
cost or freight could be added to 
the cost of the remaining hours," 
the Congressman asserted. 

While this was the first specific 
request for educational TV legisla- 
tion, both Sen. John W. Bricker 
(R-Ohio) and Rep. James I. Dol- 
liver (R-Iowa) have introduced 
resolutions in their respective 
Houses asking for FCC study and 
a reporting to Congress on the al- 
location of TV channels for use by 
educational institutions [Broad- 
casting • Telecasting, Feb. 12]. 

P&G LEADS TV T °p Network s p end 

er in January 

PROCTER & GAMBLE, radio's 
top network advertiser, took first- 
place honors for January in TV 
network gross billings, according 
to figures released by Publishers 
Information Bureau to Broadcast- 
ing • Telecasting. The soap com- 
pany, with purchases of $348,835 
during January, nosed out R. J. 
Reynolds Tobacco Co., whose ex- 
penditures totalled $330,745. 

Anchor-Hocking spent $259,710 
in gross billings to rank third, 
while General Foods Corp. placed 
fourth with $248,160 total billings. 
Fifth position was taken by Ford 
Motor Co., which invested $243,385 
during the month. 

The food group led all product 
categories, with a total of $1,699,- 
005 in network gross billings. 
Within this group, General Foods 
ranked first with purchases of 

The tobacco manufacturers, led 
by R. J. Reynolds, spent $1,151,627 
to place second among the product 
groups while third position was 
taken by the Toiletries & Toilet 
Goods manufacturers with expendi- 

tures totalling $906,682. Colgate- 
Palmolive-Peet ranked first among 
the latter group by investing $152,- 
451. Fourth and fifth, respectively, 

were the $832,987 invested by the 
automobile manufacturers and the 
$631,615 of the Household Equip- 
ment group. 

ELEBRATING the 100th perform- 
ance on Easter of Philco Television 
Playhouse on NBC-TV, the network 

resented Philco with a cake bearing 
100 candles. James H. Carmine (I), 

xecutive vice president of Philco 
Dorp., is shown accepting the cake 
rom two NBC pages who went from 
*4ew York to Philco executive offices 
n Philadelphia to make the presenta- 
ion. The program is telecast over 
he entire NBC-TV network Sundays. 

7elec as-tin g • BROADCASTING 





Procter & Gamble 



R. J. Reynolds Tobacco 




Anchor-Hocking Glass 




General Foods Corp. 



Ford Motor Co. 



Liggett & Myers 



P. Lorillard 



National Dairy Assn. 



Philco Corp. 



Quaker Oats 



Apparel, Footwear & Acces International Shoe Corp $ 63,253 

Automotive, Automotive Supplies & Equip. ..Ford Motor Co 243,385 

Beer, Wine & Liquor Pabst Sales Corp 115,055 

Confectionary & Soft Drinks Mars Inc 58,675 

Consumer Services Household Finance 17,100 

Drugs & Remedies Miles labs 36,240 

Food & Food Products General Foods 248,160 

Gasoline, Oil & Other Fuels Texas Co 127,500 

Household Equip General Electric 121,220 

Household Furnishings Mohawk Carpet Co 128,660 

Industrial Materials Anchor-Hocking 259,710 

Insurance Prudential Life Insurance Co 28,350 

Jewelrv, Optical Goods & Cameras Speidel Co 63,000 

Office Equipment, Stationery & 

Writing Supplies Minnesota Mining & Mfg Co 15,260 

Publishing & Media 

Radios, TV Sets, Phonographs, 

Musical Instruments & Acces RCA 126,360 

Retail Stores & Direct Mail Kroger Co 17]340 

Smoking Materials R. J. Reynolds 330745 

Scaps, Cleansers & Polishes Procter & Gamble 316,285 

Toiletries & Toilet Goods Colgate-Palmolive-Peet 152,451 

MisceManeous Quaker Oats 44,100 


Apparel, Footwear & Access $ 194 943 

Automotive, Automotive Supplies & Equip 832 987 

Beer, Wine & Liquor 370,848 

Confectionary & Soft Drinks 171,609 

Consumer Services 27 690 

Drugs & Remedies 81,900 

Food & Food Products 1,699,005 

Gasoline, Oil & Other Fuels 203,460 

Household Equip 631,615 

Household Furnishings 348,785 

Industrial Materials 310 110 

Insurance 41 910 

Jewelry, Optical Goods & Cameras 158,050 

Publishing & Media 

Office Equipment, Stationery & Writing Supplies 15,260 

Radios, TV Sets, Phonographs, Musical 441,150 

Instruments & Access 

Retail Stores & Direct Mail 

Smoking Materials ] 

Soaps, Cleaners & Polishes 

Toiletries & Toilet Goods 



TOTAL , $8,129,856 

April 9, 1951 • Page 57 

FCC 'BLACKJACK' Movie Groups Hit Bqck 

FCC "wields a blackjack," chorused 
movie picture interests last week. 
Cry was the aftermath of the Com- 
mission's March 28 announcement 
of policy in licensing station cases 
in connection with violation by an 
applicant of laws other than the 
Communications Act [Broadcast- 
ing • Telecasting, April 2] 

One question that the FCC pro- 
poses to consider under this policy 
is reported withholding from tele- 
vision by movie firms of important 
films, and restriction of television 
performances by talent under con- 
tract to them. 

Aside from the clamor of Allied 
States Assn. of Motion Picture Ex- 
hibitors and other movie groups, 
Sen. Alexander Wiley (R-Wis.) 
directed a letter to the Commission 
expressing his belief that the FCC 
"stepped out of bounds" in its ac- 

Sen. Wiley, former chairman of 
the Senate Judiciary Committee 
which was responsible for the adop- 
tion of the Administrative Proce- 
dure Act, asserted that "one of the 
cardinal features of that Act was 
that no individual or company 
could become subject to adverse 
ruling by a Federal Government 
Commission until the individual or 
company had had a fair opportu- 
nity for a thorough hearing in 
which it could present its side of 
the case." 

FCC Out of Bounds 

He said that the Commission had 
overstepped itself, as a quasi-judi- 
cial body, when it "in effect in- 
dicted" the motion picture industry 
without giving that industry oppor- 
tunity to participate in public hear- 
ings on the question. 

"An indictment without hearings 
amounts to . . . intimidation," he 
declared and asked how the Com- 
mission can justify, "if at all, its 
very unusual and to my way of 
thinking, extra-legal approach to 
this question." 

Allied States Assn. of Motion 

Picture Exhibitors, representing in- 
dependent exhibitors, claimed that 
the report "did not even hint that 
the Commission wished to be en- 
lightened as to its authority to ad- 
vise applicants ... as to the use 
they should make of properties 
which are not subject to the Com- 
mission's regulatory powers." 

The group conjectured further 
that the FCC "to make good" on 
its primary principles in making 
case-to-case determination of ap- 
plications, "must exercise strict 
control over the motion picture 
companies, even to the extent of fix- 
ing prices for their products." 

ASAMPE expressed belief that 
TV would not pay film rentals ap- 
proximating those derived from 
theatres and cited that patron ad- 
missions usually are 50<^ or more 
to movies with film rental charges 

ranging from 25% to 40% of gross 

If the same ratio of payment was 
asked of TV people, bristled the ex- 
hibitor group, "they (television) 
will run snivelling to the Commis- 
sion and claim that the movie com- 
panies are flouting the Commis- 
sion's policy." 

Additionally, ASAMPE main- 
tained jeopardizing movies for the 
sake of television was threatening 
$300 million in admission federal 
taxes; that the FCC report "hurled 
a rock at the film companies; but 
it struck the exhibitors." 

ITOA Charge 

The Independent Theatres Own- 
ers Assn., representing most of in- 
dependent houses in New York 
metropolitan area, likewise de- 
scribed the FCC action as "at- 


Would Give FCC Power 
To Censor TV Shows 

FCC would have the power to censor television programs under a bill 
(HR 3482) introduced in the House last Tuesday by Rep. Thomas J. 
Lane (D-Mass.). 

Thus, Congressman Lane has put into legislative form what he has 
already expounded on the floor of 
the House [Broadcasting • Tele- 
casting, March 5]. 

In his House speech of late Feb- 
ruary, Rep. Lane had suggested to 
Congress that it set up a censor- 
ship board within the FCC to pass 
on "every telecast in advance . . . 
to cut out all words and actions 
that arouse the passions, or that 
hold up any individual, race, creed, 
group, or belief to mockery and 

At that time, Rep. Lane warned, 
during an interview with Broad- 
casting • Telecasting, that he 
would introduce a bill to establish 
a censorship board if there was no 
initiative in either the Congress or 
in the FCC. 

The New Englander said his bill 
would clean up "lewd and repul- 
sive" television programs. He as- 

serted the television industry has 
"thrown all standards to the winds" 
and is "running wild." 

Rep. Lane's bill would amend 
Sec. 326 of the Communications 
Act (see text in editorial below). 

The measure was referred to the 
House Interstate & Foreign Com- 
merce Committee. 

The Congressman had chastised 
television programming coincident 
with criticism voiced in his home 
state by churchmen. In his House 
speech, Rep. Lane cited statements 
of Archbishop Richard J. Cushing 
of Boston and Bishop John J. 
Wright of Worcester, Mass. Bishop 
Wright had attacked a wedding 
ceremony telecast as without taste; 
the Archbishop had warned that 
the television industry seemed des- 
tined for censorship. 

tempting to blackjack the motion 
picture industry into committing 

"If the success of television de- 
pends upon the acquisition of bet- 
ter films, they can have them if 
they pay the price," ITOA said. 

Unofficial reports from Holly- 
wood film companies were to the 
effect that the FCC had over- 
reached itself ; and that they should 
not be forced to let a major com- 
petitor give away free what the 
companies had to sell. 

The April 3 New York Times 
comments editorially that the FCC 
"ignores completely" the economic 
realities which today separate 
Hollywood and television. The 
"least expensive" film requires a 
gross of $1 million, while the "most 
expensive" show on TV, including 
talent and time, runs to $85,000, 
the editorial offers as comparison. 


Definite Plan Being Set 

TV COMMITTEE of the National 
Collegiate Athletic Assn. is to meet 
this week to forge a definite plan 
concerning the telecasting of mem- 
ber football games during the up- 
coming season. This plan is then 
to be submitted to the Dept. of 
Justice which currently is investi- 
gating NCAA's ban on live tele- 

The meeting reportedly will be 
either in New York or Chicago 
about Wednesday. At that time the 
TV steering committee is slated to 
crystallize into one formula several 
possibilities which it now has un- 
der consideration. 

On April 2, members of the com- 
mittee, led by Chairman Tom Ham- 
ilton, director of athletics at the 
U. of Pittsburgh, advanced their 
views in a meeting with Asst. Atty. 
Gen. H. Graham Morison, head of 
Justice's anti-trust division [Broad- 
casting • Telecasting, April 2]. 

The department reported that it 
was "mutually agreed" that NCAA 
would provide additional informa- 
tion. Meanwhile, a meeting of the 
TV committee, scheduled for April 
6-7, was postponed until this week. 

The Smell of Censorship an editorial 

THERE is a one-sentence section of the Com- 
munications Act that more than once has 
been the only obstacle preventing authori- 
tarian-minded members of the FCC from 
usurping control over radio and television 

Section 326 expressly forbids the Commis- 
sion from censoring broadcasts and from inter- 
fering with the broadcasters' rights of free 

A Massachusetts Congressman who several 
weeks ago delivered a tirade in the House on 
what he described as the low morals of tele- 
vision (a few days after Archbishop Cushing 
of Boston made a similar attack) now seeks 
to remove this single barrier to FCC censor- 

The amended Section 326 proposed by Rep. 
Lane is worth quoting in full: 

Sec. 326. No regulation or condition shall 
be promulgated or fixed by the Commission 

which shall interfere with the right of free 
speech by means of radio communication; but 
the Commission shall have authority to pro- 
mulgate regulations for the purpose of pre- 
venting inclusion in television broadcasting 
programs of any language, sound, sign, image, 
picture, or other matter or thing which is 
obscene, lewd, lascivious, or otherwise offen- 
sive to public decency. 

Without more than mentioning the obvious 
fact that the second half of the amendment 
directly contradicts the first and the incon- 
sistency of proposing that television would 
be regulated but not radio, we wish to point 
out that the Lane amendment is unworthy 
of serious considerations for two reasons. 

The first is that laws prohibiting the broad- 
casting of filth already exist, reposing where 
they belong in the U. S. Criminal Code which 
makes the broadcasting of obscenities a crime 
punishable by as severe penalties as $10,000 
fine and two years imprisonment. 

Second, and far more important, is that 

Rep. Lane's amendment would firmly establish 
the FCC as a board of censors. 

Such support as Rep. Lane can muster for 
his proposal will doubtlessly invoke the argu- 
ment that the measure empowers the Com- 
mission only to review programs on the ques- 
tion of whether or not they are lewd and 
hence does not constitute censorship in the 
sense of a broader inspection of programs. 

The argument is wrong. Censorship either 
exists or it doesn't. You get the works or 
nothing at all. 

In rewriting a one-sentence section of the 
Communications Act, Rep. Lane would make 
a profound change in the whole concept of 
free speech that has evolved from the First 
Amendment of the U. S. Constitution. 

The measure, if passed, would revoke the 
rights that are among the most necessary 
ingredients of democracy. 

Page 58 • April 9, 1951 

Telecasting • BROADCASTING 


Like father, 
like son!- V 

William B. Wiemers, Jr.! 

Yessir. Bill's got advertising in his blood 
— his father is William B. Wiemers, Sr., 
a 25-year man with Farm Journal. Bill's 
background also includes Bombers, 
Buicks, and a B.A. The only "second 
generation media salesman" in our shop, 
Bill has proved himself in his own 
right, and is now one of F&P's real 
contributions to the TV industry. 

Bill Wiemers is another example of our 
basic F&P philosophy that good men 
are the most important thing we have to 

offer you. Not just good salesmen or 
analysts or research men, but good "all- 
around" men who work night and day 
at the job of figuring how TV can 
work most effectively for you. That's 
why we're genuinely interested in any 
problem you give us, and then see it 
through, down to the last detail. . . . 

And that's the reason we know you 
agencies and advertisers value our ser- 
vices, here in this pioneer group of radio 
and television station representatives. 

Four years, University of Michigan, 
Michigan State College (A.B.) 

Three years, U. S. A. A. F. 

One year, United Stove Company 

One year, Foley Buick Sales Co. 

Free & Peters (Chicago Office) 
since June, 1950 



(Central Broadcasting Co.— 




(WAVE, Inc.) 


(Wometco Theatres) 










'Primary NBC Affiliates 

Free & Peters, inc 


Pioneer Radio and Television Station Representatives Since 1932 



TELEVISION Authority pickets 
last week outlined studios of KFI- 
TV Los Angeles as that station suf- 
fered the unhappy honor of being 
the first TV station to be struck 
by the one-year old union. Strike 
was called Wednesday following 
inability of the union and station 
to reach an agreement. 

After formal TVA demand to the 
station that it be given equal air 
time with the station to present its 
side of the dispute to the public, 
according to FCC regulations, 
George Whitney, KFI general 
manager, notified the union that, 
although the station was under 
no obligation to do so, it would give 
TVA 15 minutes of Class A time 
any day the union chose. 

Anthony Statements 

The station has gone on the air 
several times since beginning of 
the strike with statements by Own- 
er Earle C. Anthony. 

AFM Local 47 has ordered its 
members not to cross the picket 
line. The decision was reached 
when AFM's legal staff found such 
a move in keeping with the Taft- 
Hartley Law. Los Angeles Chap- 
ter of NABET, which has a con- 
tract with the station, at press 
time had not asked its members not 
to cross the line, but said it will 
protect any member who refuses 
to do so. AFM does not have a 
contract with KFI-TV. 

The union charges the station 


NYC Ban Is Hit 

REFUSAL of New York's City 
Council to allow TV cameras and 
microphones into a public sales tax 
hearing scheduled Friday last week 
stirred a wave of indignant com- 
plaints, and prompted WOR-AM- 
TV New York to an "all-out satura- 
tion campaign" against the deci- 

"Every available opening" on 
both stations would be devoted to 
urging listeners to telephone the 
council, Theodore C. Streibert, pres- 
ident of the stations, announced 
Wednesday. City Hall the follow- 
ing day reportedly was "deluged" 
with phone calls and messages. 

Meanwhile, the council, which 
stood 6 to 4 against admitting radio 
and TV to the hearing, rocked 
glumly in a growing swell of public 
opinion. Broadcasters were rein- 
forced by the Anti-Sales Tax Com- 
mittee, whose chairman Bonwit 
Teller, and president, Walter Hov- 
ing, demanded that Mayor Impellit- 
teri over-rule the council's decision 
and charged the mayor's office with 
"trying to hide the council hear- 
ing . . . under a bushel." 

Majority members of the council 
gave varying reasons for its deci- 
sion, running from "the public in 
general wouldn't understand the 
figures" to the view that the pur- 
pose of the hearing was "not to en- 
Page 60 • April 9, 1951 

with refusal to recognize it; to bar- 
gain with it in good faith; and 
"discriminatory discharge" of three 
union members a few weeks ago 
[Broadcasting • Telecasting, 
March 19]. Approximately 12 
artists are affected by the strike. 
Members of five groups making up 
ors Equity, Chorus Equity) have 
been instructed by the union not to 
work on TV for the station and to 
aid the strike in any way possible. 
In a statement issued late 

Wednesday afternoon, Mr. Anthony 
stated that he has "good reason to 
believe" that TVA did not represent 
the majority at the station and 
hence KFI-TV declined to partici- 
pate in negotiations with them. 
Until the union can prove that it 
does represent the majority and 
shows proof of its authority to 
negotiate, the station, he said, 
would refuse to recognize it. Mr. 
Anthony further stated that re- 
lease of three AM announcers 
charged by TVA as discriminatory, 

followed separation of the radio 
and TV staff. At that time, he 
said, a large staff was no longer 
required to serve the radio station, 
whereas directors-announcers were 
needed for the TV station, positions 
which the three discharged men 
were not equipped to fill. 

KFI-TV will continue to oper- 
ate approximately six hours daily 
Monday through Friday with a 
revised schedule of filmed and live 
programs. TVA successfully con- 
cluded contracts with the six other 
local TV stations covering per- 
formers on live TV programs two 
weeks ago [Broadcasting • Tele- 
casting, April 2]. 


FCC Asks Engineering Data 

EDUCATORS were cautioned by 
FCC Thursday they too will have 
to submit engineering statements 
to support contentions a reserved 
channel should be retained in any 
given city rather than moved else- 
where as a commercial facility. 

Similarly, the Commission em- 
phasized, all applicants proposing 
to retain or move any channel in 
any specific city must submit engi- 
neering support of their requests. 
It also was pointed out an argu- 
ment favoring or opposing just the 
"reservation" of a channel for non- 
commercial educational use need 
not be supported by engineering 

Assumes Risk 
However, it was explained, any 

person "who files a comment solely 
with respect to a proposal to re- 
serve or not to reserve a specific 
channel for noncommercial educa- 
tional use assumes the risk that 
from an engineering viewpoint that 
channel may be deleted from the 
community where it is proposed to 
be assigned." 

FCC's interpretation of proce- 
dural policy contained in its "third 
report" on further revised TV al- 
location proposals (see earlier story 
page 52) was contained in a letter 
to Brig. Gen. Telford Taylor, coun- 
sel for the Joint Committee on 
educational Television. J C E T, 
which pressed education's cause for 
20% reservation of channels dur- 
ing the Commission's hearing on 
general allocation issues, had re- 
quested explanation of the policy 
that comments must be supported 
by engineering data. 

FCC's plan would reserve 10% 

lighten the public, but to enlighten 
the committee (of the council)." 

In an editorial titled "The 
Frightened Councilmen," The New 
York Times recalled that council 
sessions were once broadcast over 
WNYC, New York's municipal sta- 
tion, and provided "a rare mixture 
of education and entertainment . . ." 

The editorial continued: 

The finance committee fears that it 
might again look foolish, and further- 
more, that the sales tax on television 
might stir a new and incalculable lot 
of resentment. After Kefauver, the 
councilmen are a frightened lot. 

of the VHF-UHF channels for edu- 
cational use. 

Deadline for initial comments 
favoring or opposing aspects of the 
allocation proposal is set April 23 
while replies thereto must be filed 
by May 8. - Hearing on city-by-city 
allocation proposals is set to com- 
mence May 23, but FCC has ap- 
peared disposed to postpone these 
dates in view of industry's work- 
load in responding to the plan. 

FCC told JCET in parti 

Paragraph 12 of said "Third Notice" 
does not require that a comment filed 
in support of the Commission's pro- 
posal to reserve a channel for non- 
commercial educational use be accom- 
panied by a supporting engineering 
statement. Further, such an engineer- 
ing statement is not required to support 
a request that a given channel not 
now reserved for noncommercial edu- 
cational use be so reserved, or that a 
given channel now reserved be not 

However, it should be pointed out 
that a comment filed with respect to 
support for or opposition to a reserva- 
tion of a particular channel, unless ac- 
companied by an engineering statement, 
does not carry with it support for or 
opposition to the assignment of the 
specific channel to the specific com- 

In short, a comment which seeks to 
support the Commission's proposal to 
assign a specific channel to a specific 
community and which also seeks to 
siiprjort the Commission's reservation 
of that channel for noncommercial edu- 
cational purposes must be accompanied 
by an engineering statement. 

In a talk before the Television 
Assn. of Philadelphia last week, 
Dr. Roy K. Marshall, lecturer, 
astronomer and TV educator, con- 
tended commercial stations would 
be better able to do the educational 
job programwise and felt children's 
educational shows should be spon- 

"Better programs could be pro- 
duced if they were financed," he 
said, indicating milk dealers asso- 
ciations might be good sponsors. 
He also thought education could 
better spend its money by buying 
time on commercial stations, thus 
acquiring expert facilities and ex- 

Complete early April issue of the 
Federal Security Agency's Higher 
Education discusses the educational 
TV issue and the recent hearings. 

Another Washington attorney, 
and a management consultant, last 
week also took issue with the FCC's 
educational reservation proposal. 

L. Alton Denslow of the law firm 

of Le Roy & Denslow said "while 
no one will dispute that ideally 
television should be utilized to the 
fullest extent for such purposes, I 
have serious doubts that any 
scheme of preemption is practical." 

Management Consultant Howard 
S. Frazier felt FCC's reservation 
plan "is probably good public rela- 
tions. However, unless educators 
today are vastly different from 
those two decades ago, they can be 
expected to do little more with tele- 
vision than they did with radio." 

On other aspects of the proposal, 
Mr. Frazier felt FCC erred in not 
giving full consideration to the use 
of directional antennas, by means 
of which more VHF stations could 
be allocated instead of substituting 
UHF. He also saw parallels to 
FM history for the UHF, indicat- 
ing applicants should go slow and 
consider all factors involved be- 
fore undertaking UHF. 


Laws Heads Western TV Sales 

ROBERT F. LAWS, general TV 
sales manager, ABC Western Di- 
vision, has been named sales man- 
ager of the network's Los Angeles 
television affiliate, KECA-TV, as 
ABC continued further reorganiza- 
tion of its TV sales department 
following its recent separation of 
radio and television operations. 
Tom Sarnoff, assistant production' 
manager of KECA-TV, joins sales 
staff as supervisor of sales opera- 
tions and assistant to Mr. Laws. 

Put in charge of TV national 
spot sales from Los Angeles is 
L. D. (Bill) Larimer, who will 
represent the ABC-TV network 
and stations WJZ-TV New York; 
Detroit; WMAL-TV Washington. 

Bill McDaniel, assistant to Mr. 
Laws as sales manager, KECA- 
TV, becomes fulltime account ex- 
ecutive for that station and Los 
Angeles representative for KGO- 
TV San Francisco. Marvin Briggs, 
Rudy Rudolph, and Bob Hill, ac- 
count executives, will also sell for 
KECA-TV and represent KGO-TV. 

Telecasting • BROADCASTING 


are the 





WS AZ ™ an 













AM & FM 

8:00 A.M.-12:00 NOON 








12:00 NOON-6:00 P.M. 








6:00 P.M.-10:30 P.M. 








+ Adjosted to compensate for fact Station C signs off at 5:30 P.M. in January and at 6:00 P.M. in February. 

To sell the H U NTI NGTON-ASH LAN D- 
I RONTON market you need (and need only) 
the 5000 watt voice of WSAZ 

* Weighted average 8:00 A.M.-10:30 P.M. 
Monday thru Friday. 

** Includes both local and out-of-town 


5000 D • 1 000 N — 930 KC • ABC 


Telecasting • BROADCASTING 

April 9, 1951 • Page 61 

'Operation Summer' 

(Continued from page 15) 
starting the end of April for 10 
weeks in about 31 markets to pro- 
mote its summer canvas and rubber 

Best Foods, New York, also is 
planning a fair size spot and par- 
ticipation TV schedule starting 
late in April in about 30 markets. 
Contracts through Benton & Bow- 
les, New York, will run through 
until the fall. 

Philip Morris (cigarettes) , 
through Biow Co., is using TV 
spots in Chicago before the base- 
ball games and a 10-minute pro- 
gram in New York before and 
after the games on WPIX (TV) 
and WABD (TV) for a special 
summer campaign. 

J. B. Williams Co. (Skol), 
through J. Walter Thompson Co., 
New York, is considering a test 
television campaign, and Hires 
Root Beer, through N. W. Ayer & 
Son, New York, also is considering 
some TV spot activity. 

Plan to Continue 

Network advertisers already 
planning to continue throughout 
the summer without hiatus are: 
U. S. Tobacco, sponsoring Martin 
Kane, Private Eye on NBC-TV; 
Pepsi-Cola, sponsoring Faye Emer- 
son on ABC-TV; Philip Morris' 
Horace Heidt show on CBS-TV; 
Bymart Inc.'s Somerset Maugham 
show on NBC-TV; American 
Safety Razor's Robert Q. Lewis 
show on CBS-TV and Firestone 
Rubber Co., Voice of Firestone on 

DuMont network listed more 
than a dozen advertisers who will 
continue through the summer, in- 
cluding Premier Foods' Johnny 
Olseii's Rumpus Room; Sterling 
Drug's OK Mother; Emerson 
Drug's Rocky King, Detective; Gen- 
eral Foods' Capt. Video; Drug 
Store Television Productions' Cav- 
alcade of Bands; Gerber's Baby 
Foods' Most Important People; Na- 
tional Distillers' Famous Jury 
Trials; Consolidated Cigar Corp.'s 
Plainclothesman; Kaiser-Frazer's 
Ellery Queen; Skippy Peanut But- 
ter's You Asked For It; Doeskin 
Products' Eloise Salutes the Stars; 
Bond Clothing Stores' Hands of 
Mystery, and Cavalcade of Stars, 

CLAIMING a scoop on radio and news wires in San Diego, KFMB-TV San 
Diego telecasts climax of negotiations April 2 ending a 23-day transit system 
bus strike in the Southern California city. Setting final okay before TV 
cameras are (seated I to r) R. F. McNally, vice president, San Diego transit 
system and Merlin Gerkin, business agent of Bus Drivers Union Local 1309. 
In background are other negotiators for the company and union and federal 


sponsored by Druggists of America 
in association with Drug Store 
Television Productions. 

On other networks sponsors who 
will continue to advertise through 
the summer but will use less ex- 
pensive shows for replacements 

Schlitz beer will replace Pulitzer 
Prize Playhouse with a film show 
yet to be decided upon on ABC-TV; 
General Foods-Sanka looking for a 
hot weather replacement for The 
Goldbergs on CBS-TV, through 
Young & Rubicam; Kellogg Co., 
plans to replace the Victor Borge 
show on NBC-TV during the sum- 
mer through Kenyon & Eckhardt; 
General Electric, through Y&R 
is looking for a summer replace- 
ment for Fred Waring on CBS-TV, 
and American Tobacco is prepar- 
ing one through BBDO for This 
is Show Business also on CBS-TV. 

In addition, two NBC-TV day- 
time five-times-a-week strips will 
have summer substitutes: The 
Bert Parks show sponsored by Gen- 
eral Foods through Y&R, and Kate 
Smith, sponsored on various days, 
by Procter & Gamble, Corn Prod- 
ucts, Chesborough Mfg. Co., Hunt 
Foods, Andrew Jergens Co., Amer- 
ican Home Products and Hazel 

Westinghouse will replace its 

Represented Dy 


New York Los Angeles San Francisco Chicago 

Clair R. McCollough, Pres. A STEINMAN STATION 



Studio One on CBS-TV effective 
June 18 with Westinghouse Sum- 
mer Theatre. Lipton's Tea, through 
Y&R, is looking for a summer re- 
placement, for Arthur Godfrey's 
Talent Scouts on CBS-TV. Philip 
Morris, through Biow Co., also is 
looking for a summer replacement 
for Truth or Consequences on 

Among the shows definitely tak- 
ing summer hiatus are Bigelow 
Sanford Carpet's Bigelow Theatre 
on CBS-TV; Texaco's Milton Berle 
on NBC-TV, and Kukla, Fran & 
Ollie, sponsored on NBC-TV by 
Life magazine, RCA Victor and 
P&G. In addition, Your Show of 
Shows, Saturday on NBC-TV spon- 
sored by Bymart Inc., SOS, Benrus, 
Crosley, and R. J. Reynolds, takes 
off during hot weather. Ben Blue 
will be offered as replacement for 
the 9-10 p.m. segment and Doodles 
Weaver for the 10-10:30 p.m. pe- 

'40 Million Customers' 

While advertisers were drawing 
their plans, NBC-TV's new bro- 
chure promoted summertime TV as 
the key to "40 million customers." 

"They will watch television dur- 
ing the coming summer months 
just about as much as in other 
seasons. They will buy just about 
as much retail goods then as dur- 
ing the fall, winter and spring sea- 
sons," the brochure declares, care- 
fully documenting its claims with 
figures from the U. S. Dept. of 
Commerce, the Dept. of Internal 
Revenue, A. C. Nielsen Co., and 
Elmo Roper, as well as NBC's own 
research department. 

By next August, NBC points out, 
TV homes will number 14 million — 
compared to 7 million last sum- 
mer. From this 14 million figure 
for TV homes NBC derived its esti- 
mate of "40 million customers" for 
TV summer advertisers. 

"Double 1950's total to see . . . 
to hear ... to remember your com- 
mercials," NBC-TV tells its pro- 
spective sponsors. 

For advertisers staying on the 
NBC-TV air last summer, the bro- 
chure reports "an idle summer be- 

came a summer idyl"; as "virtually 
all piled up more TV homes during 
the summer months than they had 
during the April, May and June 
just preceding." 

This year's 14-million audience 
not only will double last year's but 
provide "almost three times greater 
an audience than that of the largest 
magazines," the brochure continues. 

To explode myths which question 
whether TV's sales impact is as 
forceful in summer as in winter, 
NBC-TV cites statistics to show 

(1) Viewers spent almost as many 
hours per week at their sets last sum- 
mer as in the previous quarter (April, 
May, June) . . . 

(2) Set usage between 7 and 11 
p.m. last summer declined only 14% 
from the average in April, May, and 
June . . . 

(3) Three out of four TV set own- 
ers chose television as their "most 
frequent" summer evening activity . . . 

(4) NBC-TV advertisers actually 
reached more homes on the average 
last summer than they had in the 
previous months — even though their 
ratings dropped off slightly during 
the summer season. 

This year's increase in TV as- 
sures a substantial increase in TV 
effectiveness as an advertising me- 
dium this summer, the brochure 

NBC-TV's Straw Hat Plan No. 2, 
the 1951 equivalent of last sum- 
mer's Straw Hat Plan No. 1, pro- 
spective sponsors are told, will give 
advertisers "a wide selection of fine 
summer programs — audience par- 
ticipation . . . little shows . . . 
movies, drama . . . revues." 

Retail Sales 

was considered responsible for lay- 
off of some 10,000 radio-TV manu- 
facturing plant workers in Chicago 
a fortnight ago. Industry and la- 
bor leaders estimate this number 
has been laid off temporarily, repre- 
senting one out of every three or 
four workers in the entire industry. 
Another reason — temporary short- 
age of basic metal parts because 
of defense requirements. Admiral 
Corp. is understood to have laid off 
1,100 of 3,200 persons at main 
plant. Hallicrafters reportedly cut 
its force from 2,200 to 1,800. 





Oak Park, Illinois 



Page 62 • April 9, 1951 

Telecasting • BROADCASTING 


for film projection: The Eastman 16mm. 
Television Projector, Model 250. The 
first heavy-duty 16mm. projection in- 
strument designed for TV film require- 
ments, it is specifically engineered to 
obtain the best possible flat-field image 
plus theater-quality sound reproduc- 
tion from 16mm. sound film for broad- 
cast on TV audio and video circuits. 

***• C ***** th 

Whisper-quiet mechanical operation 
— plus sound reproduction free from 
high-frequency distortion — it is simple 
to operate. It will deliver continuous- 
duty performance on a full air-time 
schedule. Capable of instant start-stop 
operation, it gives your programming 
staff a tool for intercutting film and live 
action instantaneously. 

Th *g a 

**** C;>ot s ;> > 

for film recording: The Eastman Tele- 
vision Recording Camera. Whether net- 
work or local, live or film, recording of 
every broadcast program is your only 
permanent program record. It can pay 
for itself — and earn a profit, too — by 
giving your air-time schedule more flex- 
ibility, your advertisers wider market 

coverage, and your program depart- 
ment more sales potential. 

This equipment is available for im- 
mediate delivery and installation. For 
detailed information concerning prices, 
specifications, and installation data, 
write directly to Rochester or any 
branch office. 

Motion Picture Film Department 
Eastman Kodak Company 
Rochester 4, N. Y. 

East Coast Division 
342 Madison Avenue 
New York 17, New York 

Midwest Division 

137 North Wabash Avenue 

Chicago 2, Illinois 

West Coast Division 
6706 Santa Monica Blvd. 
Hollywood 38, California 

Telecasting • BROADCASTING 

April 9, 1951 • Page 63 


it's a natural. 

STANDARD RADIO'S long record of successful 
service to broadcasters now is duplicated with the 
same service to tele casters I ! ! 


at the convention* Standard 

will preview new talent, new and 
better cataloguing devices, and new 
sales records for stations. 


140 N. La Brea, Hollywood • 360 N. Michigan, Chicago • 665 Fifth Ave., New York 

Page 64 • April 9, 1951 

Telecasting • BROADCASTING 



The largest distributor of quality TV film programs 


at the convention* United 

will audition its outstanding film programs, 
including "Royal Playhouse," "Professor 
Lightskull," and other offerings. 

STANDARD and UNITED will both be iooking for you in Suite 504A-507A in the Stevens 
Hotel in Chicago during the NAB Convention. Come on up and see what's new. You'll agree 

• • • it's a natural ! 

elecasting • BROADCASTING 

April 9, 1951 • Page 65 



Combined Population 


NOW there are 


C^liannei 4 
uour Lest Luu 

15 your best buu 

be TIMES HERALD Station 
National Representatives 

Page 66 • April 9, 1951 


Commercial Preference* 
Checked in Chicago 

(Report 158) 

CHICAGOANS prefer animated 
cartoon video commercials, but 
singing or dancing skits with the 
sales message in the song rank 
as a close second. This was re- 
vealed last week in a survey con- 
ducted among 500 Chicago-area 
TV families by John Meek In- 
dustries, television manufacturer. 
Questionnaires were returned by 
136 families, or 27.2% of the 
original number queried. 

The animated cartoon was pre- 
ferred by 24.88%, with 23% citing 
as their favorite the singing or 
dancing skit with a sales message 
in the song and without a product 
demonstration. The commercial 
written into the script brought 
favorable response from 21.12% 
of the viewers, while 11.26% pre- 
ferred the name of the product 
on a standing fixture of the set, 
such as a curtain or desk, and tele- 
cast in camera range. 

Product demonstration was ap- 
proved by 9.39%; the announcer, 
demonstrating the product and de- 
scribing its features, 5.63%, and a 
dramatic scene depicting what the 
product is supposed to do for the 
customer, 1.88%. The two types 
of commercials ranking lowest — 
preferred by only 1.41% of the 
respondents — were the station- 
break spot and the pitch-man or 
barker personality. 

New Rates Set- 

By WMAR Baltimore 

RATE CARD No. 7 has been an- 
nounced by WMAR (TV) Balti- 
more, effective May 1 but protect- 
ing current advertisers to Nov. 1. 
New Class A time is established 
for 7:30-10:30 p.m. period with 
one-time hour rate of $700. For- 
mer Class A rate of $550 becomes 
Class B rate, for 5:30-7:30 p.m. 
and 10:30-11:30 p.m. Monday 
through Friday, 1-7 :30 p.m. and 
10:30-11:30 p.m. Saturday and 
Sunday. Class C hour rate be- 
comes $350, Class D $280. The 
Sun/papers station, on Channel 2 
(54-60 mc), is represented by The 
Katz Agency. 

Legislation Seeks to Ban 
Sets in Vehicles 

COMMENTS touching on twin 
proposals — one designed to prohibit 
installation of television receivers 
in trucks, busses and other vehicles, 
and the other seeking specific au- 
thority for household movers to 
haul TV sets in interstate com- 
merce — were being analyzed by the 
Interstate Commerce Commission 
last week. 

A decision on the first recom- 
mendation is expected sometime in 
May, officials said last week. A 
re-study of the second suggestion, 
which would reverse an ICC deci- 

sion of 1949, also is underway. 
Objection is based on the premise 
that TV sets are "too delicate" to 
be moved across state lines, al- 
though certain carriers already 
have such authority. 

Measures seeking to ban location 
of TV receivers in motor vehicles 
have been introduced and, in some 
cases, passed by various state leg- 
islatures in some form this year. 
Bills along this line have been 
passed and approved by the Gov- 
ernor of Nebraska ; approved by | 
Senate and House in South Dakota; 
and introduced in other states in- 
cluding California, Delaware, Iowa, 
New J ersey, Ohio and Tennessee. | 

TV-equipped automobiles will 
be illegal in New York State after 
July 1. Gov. Thomas E. Dewey | 
last week signed into law a bill 
barring automobiles equipped with 
television receivers from the public 
highways. The ban does not ex- 
tend to mobile transmitting units J 
used by TV stations and networks, 

Nielsen Ratings 
Show Berle Tops 

ring Milton Berle, maintained its 
hold on first place in the National 
Nielsen Ratings for the top 10 TV 
programs in the two weeks ending 
Feb. 24. Mr. Berle, with a tally of 
62.6 in the percent of TV homes 
(Continued on page 68) 

Weekly Television Summary- 

■April 9, 1951 Telecasting Survey 

City Outlets On Air Sets in Area City 

Albuquerque KOB-TV 7,400 Louisville 

Ames WOI-TV 50,590 Memphis 

Atlanta WAGA-TV, WSB-TV 115,000 Miami 

Baltimore WAAM, WBAL-TV, WMAR-TV 284,985 Milwaukee 

Binghamton WNBF-TV 36,230 Minn. -St. Paul 

Birmingham WAFM-TV, WBRC-TV 36,000 Nashville 

Bloomington WTTV I4.90G New Haven 

Boston WBZ-TV, WN AC-TV 700,510 New Orleans 

Buffalo WBEN-TV 190,911 New York 

Charlotte WBTV 68,633 

Chicago WBKB, WENR-TV, KGN-TV, WNBQ 888,034 Newark 

Cincinnati WCPO-TV, WKRC-TV, WLWT 275,000 Norfolk 

Cleveland WEWS, WNBK, WXEL 453,575 

Columbus WBNS-TV, WLWC, WTVN 176,541 

Ft. Worth KRLD-TV, WFAA-TV, WBAP-TV 109,264 

Davenport WOC-TV 49,581 

Oulets On Air 







Quad Cities Include Davenport, Moline, Rock Ise., E. Moline 


Ft. Worth- 

Grand Rapids 








Grand Rapids WKZO-TV 

Kansas City WDAF-TV 










Oklahoma City WKY-TV 


Philadelphia WCAU-TV, WFIL-TV, WPTZ 

Phoenix KPHO-TV 

Pittsburgh WDTV 

Providence WJAR-TV 

Richmond WTVR 

Rochester WHAM-TV 

Rock Island WHBF-TV 

Sets in Area 




Quad Cities Include Davenport, Moline, Rock Ise., E. Moline 

Salt Lake City KDYL-TV, KSL-TV 

San Antonio KEYL- WOAI-TV 

San Diego KFMB-TV 

San Francisco KGO-TV, KPIX, KRON-TV 

Albany-Troy WRGB 

Seattle KING-TV 

St. Louis KSD-TV 

Syracuse WHEN, WSYR-TV 

Toledo WSPD-TV 

Tulsa KOTV 

Utica-Rome WKTV 


Wilmington W DEL-TV 



Lancaster WGAL-TV 
Lansing WJIM-TV 


KTLA, KTSL, KTTV 877,421 
Total Markets on Air 63 Stations on Air 107 

Editor's Note: Totals for each market represent estimated sets within television area 

partially duplicated. Sources of set estimates are based on data from dealers, distributors, TV circulation committees, electric companies 
and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas is 
necessarily approximate. 

Estimated Sets in Use 11,720,000 
Where coverage areas overlap, set counts may be 

Telecasting • BROADCASTING 

The King's whole array feared the sword of Goliath, 
When up spoke young David, "The bum or I dieth!" 

But were their faces red? Like the old story said, 
Goliath lost out because Dave used his head. 

He passed up a sword for his favorite appliance. 
"Stones, schmones," cried the men. 

"Now with stones we fight giants?' 

To Get Ahead in Dayton* 


*What a market to get ahead in! 720,000 head 
of viewers, complete with normal wants and 
extra buying power — concentrated on 180,000 
TV receivers as of today! And those receivers, 
you should remember, are nicely tuned to 
Channel 13 — late morning, afternoon and 
night.* That's us! Get data and information 
today from National Representative George P. 
Hollingbery Company. 


Knock over your Dayton sales 
with the sales tool built ior 
the Dayton market— WHIO-TV. 
first and still champion! 




* Pulse February report 
shows that 8 out of 10 
top televised shows were 
aired via WHIO-TV. 

elecasting • BROADCASTING 

April 9, 1951 • Page 67 


(Continued from page 66) 
reached in program station areas, 
led by 8.5 % the runner-up, Fire- 
side Theatre, which piled up a rat- 
ing of 54.1%. Following are the 
top 10 TV shows, listed both in 
number and percentage of homes 




Private Rights Issue 
Awaits Settlement 

1 Texaco Star Theatre 

2 Fireside Theatre 

3 Colgate Comedy Hour 

4 Pabst Blue Ribbon Bouts 

5 You Bet Your Life 

6 Philco TV Playhouse 

7 Martin Kane 

8 Big Story 

9 Your Show of Shows (Snowcrop) 
10 Studio One 





1 Texaco Star Theatre 

2 Fireside Theatre 

3 Colgate Comedy Hour 

4 Hopalong Cassidy 

5 Pabst Blue Ribbon Bouts 

6 Gillette Cavalcade 



7 Your Show of Shows (Snowcrop) 43.3 

8 You Bet Your Life 42.7 

9 Philco TV Playhouse 42.4 
10. Big Story 41.5 
Copyright 1951 by A. C. Nielsen Co. 

Announce New Rates 

RATE CARD No. 4, effective 
March 1, was announced last week 
by WSB-TV Atlanta. Class A 
rate (6-11 p.m.) has been increased 
from previous $325 for one hour, 
one time, to $500. Class B rate 
(all other times) becomes $250 an 
hour. One minute Class A an- 
nouncement is $80. Operated by 
Atlanta Newspapers Inc., a James 
M. Cox interest, WSB is assigned 
Channel 8 (180-186 mc) and is rep- 
resented by Edward Petry & Co. 

WBTV (TV) Charlotte, N. C, 
last week announced Rate Card 
No. 5, effective July 1. 

New rates for one hour, one time 
are, Class A, $400; Class B, $300; 
and Class C, $200, all film only. 
Spot announcements of one-minute 
or less, one time, Class A, $65 ; 
Class B, $50; and Class C, $35, 
all slide or film only. 

HOFFMAN RADIO Corp., L. A., re- 
ports that its consolidated sales in 
1950 amounted to $29,580,510, com- 
pared with $11,987,000 in 1949. 

SOFTER ECHOES followed in the wake of the concluded telecast of 
the Kefauver Crime Committee hearings more than a week ago [Broad- 
casting • Telecasting, April 2]. 

As TV program fare returned to normal, it was up to Congress 

and the courts to settle the issues * 

of (1) how far committees could 
go in exploiting the medium's im- 
pact and (2) whether the televising 
of Congressional hearings invaded 
a witness' right of privacy. 

Preliminary test of Congressional 
sentiment may come when the Sen- 
ate takes up a motion of Sen. 
Harry Cain (R-Wash.) asking that 
the Senate reconsider contempt ci- 
tations requested by Senate Crime 
Investigating Committee Chairman 
Estes Kefauver of TV-reluctant 
witnesses, Morris Kleinman and 
Louis Rothkopf. 

There was no doubt, however, 
that the Senate would eventually 
vote the citations. Next step in 
the contempt machinery would be 
forwarding of all committee rec- 
ords on the hearings in question 
to U. S. District Attorney George 
Morris Fay (District of Columbia), 
who will try to get an indictment 
and prosecute the cases. 

Sen. Cain said he wanted the 

record that would go before the 
courts to show that the upper 
chamber is not unanimous in the 
matter of testifying before TV cam- 
eras. However, Sen. Kefauver said 
he would oppose the move partly 
because he thought the cases would 
bring about a court ruling on the 
issue "as to just what the powers 
of Congress are." 

In other developments: 

New York Judge Samuel S. Leib- 
owitz, who had testified before the 
committee, urged the legal pro- 
fession to act in order that "tele- 
vision hearings do not get out of 
hand." He commended the crime 
probe on showing the good TV can 
give "in informing and moulding 
public opinion" but warned that a 
time might come "when some in- 
quiring body will go off into a 
smear campaign." 

Rep. Jacob K. Javits (R-Lib- 
N. Y.), sponsor of a resolution to 
permit radio-TV coverage of im- 
portant House sessions, extended 
his suggestion to the President's 

news conferences in a speech before 
the National Paper Trade Assn. at 
New York's Waldorf-Astoria last 
Wednesday. He also called for a 
code of procedure to protect indi- 
viduals' civil rights at Congres- 
sional committee hearings. 

Columnist Walter Lippmann sug- 
gested that broadcasts and tele- 
casts of investigatory hearings of 
Congress be prohibited for the time 
being until a policy can be formu- 

The Washington Post editorially 
requested that the Congress adopt 
a policy of its own on TV regardless 
of how the courts treat the issue. 

CIO United Auto Workers at its 
convention in Cleveland proposed 
government-sponsored telecasts and 
broadcasts of all public meetings, 
ranging from Congressional ses- 


NBC Dispute Settled 

INJUNCTION suit filed in Chicago 
Federal District Court by Quaker 
Oats Co., same city, against NBC 
Tuesday was settled "amicably" 
out of court Thursday. James M. 
Best, general counsel for Quaker 
Oats, planned to ask dismissal of 
the suit Friday morning, day of 
continuance set by Judge William 
J. Campbell. 

Quaker Oats brought the injunc- 
tion suit against the network Tues- 
day, charging NBC "breached an 
agreement" concerning telecasting 
of two network shows sponsored by 
Quaker Oats on KNBH-TV Los 
Angeles, the NBC station. The pro- 
grams involved were the Gabby 
Hayes Show and Zoo Parade, aired 
from 6 to 7 p.m. Pacific time. 

NBC allegedly pre-empted the 
time for another sponsor after giv- 
ing Quaker Oats sufficient notice 
of cancellation. Quaker Oats 
charged that its 13-week contract 
for each show ran until July 15, 
and that it was notified only nine 
days before April 1 that that was 
the final date for the programs. 
Quaker Oats alleged that such can- 
cellation required a 30-day notice. 

Settlement was arranged by Mr. 
Best and Tom Compere, Chicago 
attorney representing NBC. Case 
was heard Wednesday and contin- 
ued to Friday. 

Quaker Oats President Donald 
B. Lourie said, "We are pleased, of 
course, that our disagreement has 
been settled in a friendly fashion. 
The shows will continue to be seen 
and heard Sundays from 6 to 7 

The Gabby Hayes Show, from 
New York, is sponsored by the 
oatmeal, Aunt Jemima products 
and, occasionally, Puffed Wheat 
and Puffed Rice. Zoo Parade is 
sponsored by the Kennel products, 
including dog food. 

sions to school board gatherings. 
A resolution called upon Congress 
to "build, own and operate nation- 
wide radio broadcast and television 
networks, possibly with provision 
for contracting with local radio and 
TV stations" for radio and TV cov- 
erage of all House and Senate ses- 
sions in addition to hearings. 

Time magazine, sponsor over 
ABC of the Kefauver committee 
telecasts, traced the history of how 
Congressional hearings had opened 
to the press, to the public, to radio 
and now finally to TV, as part- 
answer to the question of whether 
video is an invasion of privacy of 

"We are proud to have taken part 
in the use of television to increase 
public interest in a news event 
so important to the country's wel- 
fare. And we are grateful for the 
opportunity it has given us to learn 
more about this new medium of 
mass communication," the maga- 
zine concluded. 


Skips NLRB Ballot 

week withdrew its name from the 
ballot for a forthcoming NLRB 
union representative election in 
Hollywood insofar as actors em- 
ployed by three producer associa- 
tions are concerned, but will remain 
on the ballot for those employed by 
six unaffiliated production compa- 

The elections are to decide 
whether TVA or Screen Actors 
Guild will represent the actors in 
films made for television [Broad- 
casting • Telecasting, April 2]. 

The decision was announced late 
Tuesday by David Ziskind, TVA 
attorney at a conference between 
representatives of the employers, 
the two unions involved and NLRB 
Examiner George Yeager on de- 
tails of the pending elections. 

In announcing the decision, TVA 
pointed out it never sought juris- 
diction over actors in motion pic- 
ture films but felt it should repre- 
sent actors in TV films, maintain- 
ing production of films for TV dif- 
fers from production of motion 
picture films for theatrical exhibi- 






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Chicago — Los Angeles — San Francisco 


Page 68 • April 9, 1951 

Telecasting • BROADCASTING 




Full Coverage of 



S. Palm Beach County 

Ft. Lauderdale 


and Greater Miami 





9 A.M. 'TIM A.M. 





Urge FCC Streamlining 

(Continued from page 21) 

stood the test of time and local 
public acceptance." 

Mr. Curtis also believed that S 
658 prevents such policy making as 
the Avco rule (since rescinded), 
and that the portion dealing with 
revocation of licenses was more ac- 
ceptable than the present law. 

As final witness, Mr. Brown took 
the stand to speak extemporane- 
ously — a move that several Com- 
mittee members questioned, par- 
ticularly Rep. Wolverton. The 
ranking minority member pointed 
to the procedure that required pre- 
pared statements to be submitted 
in advance to allow the Committee 
and its staff to fully analyze same. 

Mr. Brown held that Sec. 10 of 
the McFarland Bill, which would 
amend Sec. 311 of the Communi- 
cations Act (which allows the FCC 
to refuse a license or permit to 
those whose license has been re- 
voked by a court under Sec. 311) 
is not comprehensive enough. He 
said that elimination of portions 
in the Act's original text left the 
Commission with no way "to pun- 
ish" anti-trust violators. 

Close to "Borderline" 

Mr. Brown has long maintained 
that a station, whether independent 
or network affiliated, should be al- 
lowed to pick up a network program 
of an advertiser, if that sponsor is 
agreeable. Accordingly, he told 
the committee that networks have 
been close to the "borderline of 
anti-trust and restraint of trade." 

The witness brought into the 
committee record an April 4 speech 
of Rep. Harry R. Sheppard (D- 
Calif.) on the House floor in which 
the Congressman flayed alleged 
monopolistic and restraint of trade 
practices by the four major net- 
works. Rep. Sheppard's attack in- 
cluded copies of a WSAY complaint 
to the FCC, following failure of 
that Rochester station, an inde- 
pendent, to get ABC permission 
to pick up audio portions of the 
ABC telecasts from the Kefauver 
crime hearings last month. 

Rep. Sheppard has a bill in the 
current Congress which would 
have networks licensed by the FCC 
[Broadcasting • Telecasting, 
Jan. 8]. 

Mr. Brown told the Committee 
Thursday that the sponsor, who 
pays for talent, time and other 
expenses, should have a preroga- 
tive as to the stations carrying 
the program, but that networks 
limited this choice. 

Rep. James I. Dolliver (R-Iowa) 
said that this appeared to be within 
the limitations of a contract be- 
tween advertiser and network. Rep. 
F. Ertel Carlyle (D-N. C.) also 
offered that a sponsor, desiring to 
program on a particular station, 
could contract with a separate out- 

Also introduced into the hearing 
record were communications sup- 
porting the McFarland Bill from 
the Colorado Broadcasters Assn. 
and MBS. 

7i/m JQepott 

is employing a "highly different" 
cartoon style in two series of 20- 
second and one minute commercials 
now in production for The Buffalo 
Savings Bank through John Muir 
& Co. Cartoons will be drawn with 
a thin, clean ultra -simple line. Ed- 
win Rehberg, president of the pro- 
duction firm, declares that "this 
style will make for added interest, 
plus enhanced sponsor identifica- 

Inc., Los Angeles, is moving to new 
studios and offices at Eagle-Lion 
Studios, 7324 Santa Monica Blvd. 
This week, firm begins producing 
first six of new Fireside Theatre 
film series for Procter & Gamble. 
President Frank Wisbar is produc- 
tion director. 


Inc. has sold a group of 13 inde- 
pendently-produced British feature 
movies to KECA-TV Los Angeles 
for first U. S. telecasts on Chevro- 
let Triple Feature Theatre. 

TIONS, Los Angeles, has com- 
pleted five one-minute TV com- 
mercials for DeSoto, combining 
animation and live action, through 
BBDO, New York. 


Sponsorship Prospects Seen 

AT LEAST four offers of sponsor- 
ship reportedly were received last 
week within 36 hours after the 
Metropolitan Opera, New York, an- 
nounced creation of a television 
department to prepare special pro- 
ductions for TV. 

Rudolf Bing, general manager of 
the Metropolitan, said details of the 
TV department remain to be 
worked out, but that he hoped it 
would be in operation next season. 
The productions will be designed 
for studio performance and will be 
offered for sponsorship, he said, 
with the William Morris office han- 
dling the sales. 

Identities of the four prospective 
sponsors were not disclosed. 

Mr. Bing said the Met's entrance 
into TV was not for the possible 
revenue alone, but also to get in 
on the ground floor of the visual 
medium and perhaps take a lead- 
ing position in the field. The Met 
recognizes, he said, that television 
as a new mass medium "has come 
to stay." 

Herbert Graf, formerly with 
NBC but for several years a stage 
director at the Metropolitan, was 
appointed one of the heads of the 
new TV department, along with 
Reginald Allen and John Gutman, 
administrative assistants to Mr. 

Full Coverage of 



S. Palm Beach County 

Ft. Lauderdale 


and Greater Miami 





9 A.M. 'TIL 1 A.M. 



ele casting • BROADCASTING 

April 9, 1951 • Page 69 

The Man Fellows 

(Continued from page 18) 

that talent in the big fourth-floor 
office he will occupy at NARTB 

The new president would rather 
laugh than fight — much rather. He 
probably spends more time chuckl- 
ing and smiling than anyone you 
can think of offhand. But he's 
human, too, and can get royally 
irked when things go wrong. 

Those who have been around Mr. 
Fellows can supply legends by the 
dozen. He can take an after-dinner 
story or two, or three or more, and 
keep a roomful of cronies or an 
auditorium full of strangers laugh- 
ing and half-strangling for hours. 

He can form a barbershop quar- 
tet out of partially tone-deaf bud- 
dies and emerge with harmonies 
than lend new charm to the sooth- 
ing strains of Sweet Adeline. 

Secret is Leadership 

Call it charm or call it person- 
ality. Call it anything, but put it 
under the microscope and the secret 
is revealed as leadership. 

The first time he went on the 
radio, back in 1928, he wasn't 
quite sure what he was supposed to 
do on behalf of a WEEI paint spon- 
sor. What did he do? He just 
talked, and a very ordinary amateur 
show became a somewhat extraor- 
dinary production. Before he could 
decide just what had happened he 
found himself serving the Harry 

Advertisers frequently 

advertising in 
• Printers' Ink 
strengthens your 

"consumer franchise' 

M. Frost agency as Boston's first 
radio director. 

That knack of keeping a crowd 
entertained didn't just accumulate. 
Instead it was acquired through 
years of barnstorming around New 
England's cities — and villages, too. 
After quitting New York U. be- 
cause he wearied of working on 
the Tribune all day, attending 
classes all evening and studying 
half the night, he had returned to 
his native Haverhill, Mass., to go 
into the beef-selling business. 

Three decades later Harold Fel- 
lows still can come up with the 
biggest, tenderest and juiciest 
steaks in Boston. Generally these 
culinary treats will be unveiled 
in a back-street eatery known only 
to the local gourmets. 

Having deserted New York for 
familiar Yankee territory, he not 
only got a job — he mustered the 
courage of his 20 years and married 
Janet Edgerly, his Haverhill sweet- 
heart. The Fellows now have two 
daughters and five grandchildren. 

After a day of beef selling, Har- 
old generally took a vocal trio on 
jobs all over Massachusetts, and 
later all over New England. On 
one of these assignments he dis- 
covered that people liked to hear 
him talk. 

So he gave up the trio and 
started talking every evening at 
banquets and meetings — for pay. 
He was such a hit that he had to 
give up beef selling because there 
were few chances to get more than 
a few brief hours of sleep. Besides, 
talking and monologues paid better. 

That, roughly, is the type of 
man WEEI picked in 1932 to be 
assistant general manager and 
commercial manager. In a year 
the station had nearly doubled its 
billings. At the same time WEEI 
had become civic and education 
minded, a policy that still is en- 

Fellows Named 

When CBS leased the station 
from Boston Edison Co. in 1936, 
Mr. Fellows was appointed general 
manager. The station continued to 
increase its place in the com- 
munity's life as Mr. Fellows tried 
new program and operating ideas. 

He has served his industry many 
times, including a 1947-50 term on 
the NAB board. As a director he 
served on the board's Finance Com- 
mittee, learning the details of 
NAB's operations and finances. 
He served, too, on NAB's Public 
Relations Committee and helped 
develop and promote the Stand- 
ards of Practice. 

Here is a list of his civic and 
business connections: president, 
Radio Executives Club of Boston; 
chairman, Massachusetts State 
Broadcasters Committee; member, 
Executive Committee, National 
Conference of Christians & Jews; 
past president, Boston Ad Club; 
director, Boston Better Business 
Bureau; vice president, Boston C. 
of C; member, Advertising Com- 
mittee, U. S. C. of C; member, 
American Red Cross and Commu- 
nity Chest publicity committees; 
member Advisory Board, Simmons 

n(fi 2ndreto flft JSennett 1951 


ANDREW W. BENNETT, 58, vet- 
eran radio attorney and identified 
with original litigation resulting in 
the ASCAP anti-trust decrees, died 
last Tuesday at 
Stuart Fla., fol- 
lowing a long ill- 
ness. Funeral 
services were to 
be held in Wash- 
ington Saturday 
with interment at 
Ft. Lincoln Ceme- 
tery there. 

Until about a 
year ago active in 
his own private 
radio practice in Washington, Mr. 
Bennett in 1939-40 had been special 

College; member, executive com- 
mittee, Boston Civic Progress Com- 
mittee; member, New England 
Committee of National Planning 
Assn. ; member, publicity commit- 
tee, New England Council; mem- 
ber, Boston and Massachusetts 
Civil Defense committees. 

How did he become so active, 
and so prominent? Once he sum- 
marized it this way, well over a 
decade ago: 

Potato fields . . . small town shoe 
stores . . . three colleges . . . one 
newspaper . . . show business and 
three advertising agencies constitute 
the only plausible background I have 
to justify my being in radio. 

The potato fields taught me that 
there's a lot of dirt in this world; 
the small town shoe stores that peo- 
ple expect a lot for their money; the 
three colleges (well, let's skip it); 
the newspaper, to sit up nights; show 
business, to fight for a spot on the 
bill; and the agencies that you can't 
buy yachts with blue sky and prom- 

That's the Harold Fellows back- 
ground. He's tackled some rough 
tasks in his time. Next June 4 
he'll hit the roughest of them all. 

He knows what's coming, and 
he'll be ready. Actually, he's ready 
right now. He has a formula — yes, 
the same one: "Whatever I've got 
I'll give to the job." That goes 
too, for his fishing, his story-telling 
and all his other activities. 

copyright counsel to NAB. For s 
time in 1945-46 he was associatec 
in practice with John F. Claggett 
radio attorney. 

Mr. Bennett was born Feb. 17. 
1893, at Washington. He studied 
law at Georgetown U., being given 
degrees of Master of Laws and 
Master of Patent Laws in 1916. 
From 1916-18 he engaged in special 
war work for the British Embassy, 
later becoming attorney for Office 
of U. S. Alien Property Custodian. 
In 1920 he began practice before 
government departments, part of 
which included five months in Bul- 
garia and southeastern Europe on 
claims cases. 

From 1926-31 Mr. Bennett was 
assistant attorney for United Fruit 
Co., advising on legal matters in- 
cluding radio communication and 
phases of anti-trust laws. From 
1931-34 he was attorney for Recon- 
struction Finance Corp., in the 
latter year joining the Dept. of 
Justice as special assistant to attor- 
ney general in anti-trust matters. 

It was at this time that his work 
in the music copyright field began. 
Some of his anti-trust work also 
related to the movie field. 

On leaving Justice Dept. about' 
1939 Mr. Bennett for a time was 
special assistant to the attorney 
general of Florida in defense off : 
state "anti-ASCAP" legislation, 
supported by local broadcasters 

Mr. Bennett is survived by his 
wife, Lucy, and two daughters, Mrs. 
Bruce Langdon of Ordeal, N. J., 
and Mrs. Richard A. Powell of 
Joliet, 111. 

Guy A. Moffett 

GUY A. MOFFETT, 50, assistant 
manager of engineering, General 
Electric's Control Div., Schenec- 
tady, N. Y., died March 27 after 
a short illness. He had been with 
GE for nearly 27 years. Mr. Mof- 
fett was a member of the American 
Institute of Electrical Engineers 
and the Assn. of Iron and Steel 


in popu 
ranks 68th in family spend- 
able income. One sure way to 
reach these prosperous families 
is through WJDX ... the Voice 
of Mississippi." 


with the leading 

so keeps them 
sold on you. 

Page 70 • April 9, 1951 

BROADCASTING • Telecasting 


Leather contest 

IKHBC Canton, Ohio, Mercury 

fiagic, started April 2, Mon. 

\irough Fri. 8:50 a.m., sponsored 
j Acme Dairy, Agency: Decker 
dv., Canton. Listeners try to 
redict temperature before weath- 
•man, with prize being awarded 

in dairy to winners. Contestants 
re given cards to fill out with their 
redictions for Monday through 
riday, they also send in their ". . . 
gt gripe . . ." Awards consist of 
airy products from sponsor. 


^CCO Minneapolis sending trade 
l f\id advertisers sky blue brochure 
ith picture of photographer focus- 
,g camera, which is headed "Take 
second look!" Small note at- 
xhed from general manager of 
ation reports ". . . WCCO shows 
} against television (and against 
H s radio competition)." Inside has 
• an taking picture of large group, 
ipjlt only one person is seen through 
nund glass. It is headed: "Most 
them are out of the picture." 
^acts on coverage and listening 
> adience also are given. 

Iasketball winners 

i'SOY Decatur, 111., had three 
ampions during the 97 basketball 
imes broadcast this year. Sta- 
tion carried games of Decatur 
- igh School, which tied for its con- 
rence championship, James Milli- 
on U., which won a conference 
ampionship and played in the 
AIB tournament, and U. of Illi- 
vis, which won its conference 
ampionship and played in the 
CAA tournament. 


PIX (TV) New York Exclusive 
*ime Clues, started April 2, Mon. 
" "30-9 p.m., weekly interview pro- 
lam featuring Harry Brundidge, 
teran crime reporter and Ke- 
uver New York hearings com- 
fentator. Show will "bring lead- 
'% figures in police and crime news 
the television screen." The 
pening format" will be round- 
Die on Kefauver hearings, with 
jiphasis on their nationwide signi- 

programs promo |j 0fl 


MAP and market data on NBC-TV 
network being distributed to ad- 
vertisers and agencies show 61% of 
the country's population, 149,105,- 
500 persons (42,843,800 families) 
within range of NBC's video pro- 
grams. Dual map shows NBC-TV 
coverage story on geographical 
basis of l/10th millivolt signal in- 
tensity contour line for stations and 
proportion of families in each state 
within service range of NBC's TV 
affiliates. All data is calculated on 
network basis, with overlap cover- 
age credited only once, to station 
with stronger signal. 

*— * — * 


WMCA New York, Mental 
Hospital Guild Show, musical 
series, started April 1, Sun., 
8:30-9 p.m., direct from 
Brooklyn State Hospital, 
which treats over 3,500 vet- 
erans and civilians. Perform- 
ers include patients as well as 
students of Julliard School of 
Music. Emcee is Gerald Kear- 
ney, board chairman of the 
Mental Hospital Guild, char- 
itable organization providing 
a variety of rehabilitation 
services, which sponsors the 


HAPPY exchange has been worked 
out by KNUJ New Ulm, Minn., and 
WOOF Dotham, Ala. When the 47th 
Viking division of the National 
Guard left New Ulm area for Camp 
Rucker, near Dotham, KNUJ's pro- 
gram director, W i p Robinson, 
planned musical request and dedi- 
cation show which would follow 
division to camp. Listeners to 
Rucker Request on KNUJ send in 
dedications and song requests, 
which are forwarded to WOOF, 
where they are played locally for 
soldiers. KNUJ officials think idea 
can be worked out by many sta- 
tions wishing to "follow the boys." 

immediate revenue produced 
with regional promotion 


years of 
service to the 
broadcasting industry 

experienced sales 
personnel will sell community 
programs throughout 
your coverage area 





WIRL Peoria has laid claim "to 
one of the longest direct remote 
broadcasts, in terms of miles, ever 
undertaken by an individual sta- 
tion;" by broadcasting Bradley U.'s 
basketball game from Hawaii. Sta- 
tion used 2,000 miles of cable from 
Peoria to San Francisco and 2,400 
miles of short wave transmission 
from San Francisco to Honolulu. 
Four local firms sponsored series. 
School was participating in tour- 
nament March 13-15. 


WGAY Silver Spring, Md., Com- 
munity Reporter, 12 noon, March 
26, interviewed for what is re- 
ported the first time in this country 
six officials from Japan visiting the 
U.S. The officials are here to study 
municipal government. Following 
broadcast they visited Rockville, 
Md., where they spent afternoon 
with city officials. 

'PAUL W. McCOLLISTER, General Manager 

EARLE LUDGIN Agency, Chi- 
cago, in second of series of full- 
page advertisements in Chicago 
Tribune last Tuesday, outlined its 
television activity. Three shows 
stressed in copy were Penthouse 
Party, sponsored by Shinola and 
Rit on 34 ABC-TV stations; What's 
My Line, sponsored by Stopette de- 
oderant on CBS-TV and Stud's 
Place, sponsored by McLaughlin's 
Manor House coffee on WENR-TV 
Chicago and aired on the ABC-TV 
network. Agency, which started 
series of self-promotion advertise- 
ments with one headed "We're 
Tired of Being the Agency Only 
Agency Men Know About," expects 
to establish its name among pro- 
spective clients and to attract 
clients who are changing agencies. 

•— • 

WOOD Grand Rapids, Mich., using 
point of sales displays in local drug 
and grocery stores throughout 
area. Displays, measuring 4x2x3 
feet, are built with wide platform 
for arrangement of packaged mer- 
chandise. Photo frame with glass 
is open at top so picture of radio 
personality can be dropped into 
place. Cards describe radio star 
and time program can be heard. 

— •— a : — 

WLAW Lawrence, Mass., using car 
cards on buses of Massachusetts 
Northeastern Transportation Co. 
which serves communters in two 
states. Cards feature eight of sta- 
tion's top stars. They are headed 
"Variety is the spice of . . . WLAW 
program." Piece is aimed at thou- 
sands of new listeners that will be 
in New England during summer 
months on vacations. 

WGAR Cleveland sending trade 
and advertisers red and white 
brochure on "How many families 
does your advertising dollar ac- 
tually buy?" Inside has large 
chart giving data on homes reached 
during day by station, based on 
recent survey. Back gives infor- 
mation on families reached for the 
cheapest price by WGAR. 

•— •— • ■ 

WTVJ (TV) Miami scheduled 15 
page supplement in Miami Daily 
News March 27. Titled "Televi- 
sion Shows the Way," section cov- 
ered development of WTVJ during 
past year, showing how station has 
increased programming 100% to 
weekly average of 100 hours. Sta- 
tion talent plugged supplement on 
all shows to insure wide distribu- 
tion. WTVJ also had race named 
after it at Gulfstream Park March 
28. "WTVJ Handicap" was an- 
other celebration of WTVJ's sec- 
ond anniversary week. 


WCSC Charleston, S. C, won 
basketball tournament held by five 
Charleston stations for benefit >f 
Red Cross Drive. Final score in 
tight game with WTMA was 48-43. 

Further ideas or samples of the 
promotion items mentioned on this 
page are available by writing to 
the individual companies. 




Sales Promotion For Radiomen 

An Ideal Advertising Medium 

Window-back Sight Savers associate 
your message with convenience and 
efficiency. Useful, unique and popular 
(millions sold yearly), these Dow 
Corning silicone-treated eye glass tis- 
sues have a high quality appeal for 
everyone wearing glasses — and that's 
over 70% of all your clients, prospects 
and customers ! Cost is surprisingly 
low. Distribution is easy; no special 
packaging required. Write today! 


| Dept. AL, Midland, Mich. 

■ Please send free samples and full informa- 
j tion about "window-back" Sight Savers. 

| Name 

| Company 

I Address 

■ City State 

A O A DC A STING • Telecasting 

April 9, 1951 • Page 71 

LN. ANDERSON, vice president 
# The Commercial Cable Co., elect- 
ed vice president All America 
Cables & Radio Inc., N. Y. He will 
handle personnel departments of The 
Commercial Cable Co., All America 
Cable & Radio Inc. and American 
Cable & Radio Corp. 

Grand Forks, N. D., to Standard Radio 
Transcription Serv- 
ices Inc., Holly- 
wood, as field rep- 
resentative in 
southeast. Mr. 
Stone's previous 
background in- 
cludes several years 
as radio consultant 
and manager and 
sales manager of 
several middlewest- 
ern radio stations. 
Mr. Stone FRED J. SCHAEF- 

FER appointed executive secretary 
Films of the Nations Distributors Inc., 
N. Y. 

GEORGE SCHWARTZ, branch man- 
ager Universal Pictures, opening his 
own independent film exchange. He 
will handle foreign language and art 
cinema in Philadelphia. 

MILES HEBERER resigns as director 
of New York State Radio Bureau, ef- 
fective April 15. He has announced 
no future plans. He formerly was in 
NBC public service department. 

Hills, Calif, (program packager), ac- 
quires exclusive radio national sales 
rights to Adventures of Robin Hood. 
are program writers. 

RICHARD GEDNEY appointed west- 
ern sales representative for United 
Artists, N. Y. He will handle TV 
sales program. 

allied arts 

FANCHON & MARCO Television 
Productions formed in L. A. by Fan- 
chon & Marco, theatre chain operator, 
for production and packaging of TV 
programs for national distribution. 
JEFFREY LAZARUS named manager. 
New office has approximately 40 story 
ideas under consideration, first of 
which has tentative title, Join Fanchon 
& Marco — and See the World. Wil- 
liam Morris Agency Inc. named to rep- 
resent firm. 


transcription firm, moves to new and 
larger offices at 15 W. 47th St. 

ANDY WISWELL, vice president in 
charge of recording Muzak, N. Y., and 
LES BIEBL, Associated Program Serv- 
ice, N. Y., are co-writers of "Recipe 
for Happiness," theme for new APS 
woman's program, Recipe for Hap- 
piness, released April 5. Hollis Music 
Inc., N. Y., is publisher. 


announces opening of new offices at 
618 Lexington Ave., N. Y., telephone 
Plaza 3-7772. Firm produces radio 
and TV programs and film, along with 
motion picture short subjects. 

ABC and NBC have signed agree- 
ments with A. C. NIELSEN CO. for 

National Nielsen Radio Index service 
at substantially higher rate schedule 
already in effect with CBS and MBS 
under agreements concluded with 
those networks. NBC contract, last 
one signed, is for shorter term than 
those set with other networks, which 
run for more than two years. 

LOU RONDER, assistant program di- 
rector and production manager WCFL 
Chicago, resigned to devote more time 
to his company, Boulevard Production 
Services. He will work also with 
Musician BILL WALKER and An- 
nouncer BILL HAMILTON in a new 
package concern, Avenue Productions. 

W. A. WEISS appointed manager new 
radio receiving tube plant Sylvania 
Electric Products, Burlington, Iowa. 
He was manager of Sylvania receiv- 
ing tube plant in Emporium, Pa. 
BENJAMIN ABRAMS, president Em- 
erson Radio & Phonograph Corp., 
N. Y., named chairman of Greater New 
York Committee for State of Israel 
Bond Issue. 

GATES RADIO Co., Quincy, 111., an- 
nounces new company transmitter ac- 
cessories and parts catalog, now avail- 
able to those writing company. Book 
covers open wire transmission line 
equipment, meter switches, relays and 
many other parts. 

JACK PEGLER and F. G. BACK, offi- 
cers Television Zoomar Corp., N. Y., 
have returned to this country after 
attending Inter- American Assn. of 
Broadcasters convention in Sao Paulo, 

CROSLEY Division of Avco Mfg. Corp. 
announces sales operations of Phila. 
regional office will be transferred to 
N. Y. 

GENERAL ELECTRIC announces new 
professional tone arm FA-21-A. Tran- 
scription arm is made for lateral tran- 

scriptions and recordings. It has been 
reduced to ultimate point through 
functional design and use of magne- 
sium alloy for moving parts, firm re- 

W. B. WHALLEY, engineering special- 
ist Sylvania Electric Products, N. Y., 
appointed adjunct professor of elec- 
trical engineering for Institute of 
Brooklyn "In recognition of his pro- 
fessional standing and . . . distin- 
guished experience in the electrical 
and electronic fields." Mr. Whalley, 
former assistant professor of engineer- 
ing physics at Cornell U., earlier was 
associated with the Radio Valve Co. 
of Toronto, RCA Mfg. Co., and RCA 

"Technical • • • 

San Jose; and ORRIS ADIN, Mountain 
States Telephone & Telegraph Co., 
all to KCBS San Francisco engineer- 
ing staff. 

EDMUND J. SMITH, chief studio engi- 
neer, and LOUISE MOSIMANN, book- 
keeper WTMA Charleston, S. C, an- 
nounce their marriage. 

ROBERT HIBBARD, assistant opera- 
tions director WGN - TV Chicago, 
named acting director of operations 
replacing VERNON R. BROOKS, re- 

Strictly Business 

(Continued from page 10) 

representative field. Mr. Wise took 
this advice, visited all the radio 
representatives and decided that of 
all of them he would like to work 
for Hollingbery. Mr. Hollingbery 
felt differently about the prospect. 

While pondering this unfortu- 
nate situation and considering a 
return to the Tribune, Mr. Wise 
and Grace Picton decided to get 
married and went to Mexico City 
for their honeymoon. During that 
time he wrote Mr. Hollingbery, told 
him he agreed with him and that it 
would not be fair to inflict himself 

upon his organization. In the nexl 
mail a reply came from the heac 
of that firm telling him to repori 
to work as soon as possible. 

The arrangement seems to hav< 
worked out well for both parties 
concerned. Harry Wise joined the 
firm's Chicago office at that time 
A year and one-half later he was 
sent to Los Angeles to open the 
company's first office there. The 
following year he opened the Sar 
Francisco office. Since the opening 
of the first West Coast branch the 
number of stations the firm repre 
sents in that area has been in- 
creased from one to 12. 

Born in Chicago in 1919, Harrj 
was one of a family of three chil- 
dren. Following elementary schools 
in that city, he graduated froir 
high school in 1937. From there 
he went to Northwestern. He re- 
ceived his applied advertising ex- 
perience working summers anc 
during his senior year after classes 
from six to midnight at the Trib- 
une. In 1941, during his last yeai 
there, he left to join the Air Corps 
The next four years were spent as 
a pilot flying bombers in the Soutr 
Pacific. Out with the rank of cap- 
tain in 1945, he decided to stay ir 
the air on the ground and went 
into radio. 


Pasadena Home 

The Wises make their home ir 
Pasadena. Important but noisj 
supplements to the duet are Harrj ; 
Hannon Wise, III, called Hannon 
3y 2 ; and Sally, 2%. 

When his spare time isn't taker 
up caring for the lawn and his pel 
rosebushes, Harry Wise plays golf 
One night a week he puts in time at 
the Pasadena Filter Center, the 
local Aircraft Warning Service. 

Clubwise, he's a member of the; 
Big 10 Assn., University Club and 
National Assn. of Radio Station 
Representatives, of which he is Los 
Angeles chairman for the coming!., 

■ ! ■ 

CBS Leases 

CBS has taken a five-year lease or 
the 964-seat Guild Theatre, 612C 
Hollywood Blvd., from Fox West 
Coast theatres. The lease pro-' 
vides CBS can cancel after three" 
years on a "buy out" payment 






Consistently renewing its 
schedules year after year, this 
fine Western bakery proves its 
loyalty to KJR's efficient cov- 
erage of Western Washington. 

New York • Chicago • Los Angeles • San Francisco • Atlanta 

1 ] 



(20,000 pop.) (10,000 pop.) 

in V2 millivolt primary 


between your metropolitan 

station coverage 

1170 KC 250 W. 96.9 mc 23,000 W, 
J. R. Livesay, Pres. & Mgr. 
HAL HOLMAN, Nat'l Rep. 

Page 72 • April 9, 1951 

BROADCASTING • Telecastinj 

'Voice' Slash 

'^j (Continued from page 3U) 

etruction progTam. Projects em- 
" " Drace "four double very high pow- 
dered shortwave stations" in the 
U- S. and "nine overseas medium 
* wave relay stations." 

Secretary Barrett testified that 
^Hhe plan has been approved by the 
National Security Council and re- 
^ Sects the study of numerous sci- 
uitists. [Broadcasting • Tele- 
*s casting, March 26]. 
*n Mr. Kohler cited the mission un- 
lertaken by Mr. Shouse to relay 
bases, and stated that as a result 
»f this cooperation, "we envisage 
he establisment of a programming 
- .peration at the relay base in Mu- 
triich during the coming year which 
eaurill supplement and fit it with our 
-lirect programming out of our stu- 
c-:Iios in New York." The commer- 
aa ial radio industry has cooperated 
5c- ully on development of Voice 
ii ilans, he added. 

Curtain Antennas 

i George Herrick, chief of the 
tjj BD facilities branch, testified that 
j_(jO curtain antennas will be con- 
structed and installed by this Sep- 
r ember, with engineering tests 
•cheduled to start about July 1. 
As to Soviet jamming. Mr. Koh- declared that "if the Soviet Un- 
Jpn went all out they could prac- 
tically destroy telecommunication 
jLn the world," not alone broad- 
, asting, and "we must recognize 
_ , h e fact that we are engaged in an 
I^lectromagnetic war." He also 
vlited U. S. protests in the United 
"■"Nations against Russian jamming 
rfianeuver, as well as before the 
r.ternational Telecommunications 
Tnion in 1947 and in recent years. 

Sen. Benton's warding against 
und-cutting of the Voice came last 
"uesday. He reminded that, while 
ja <e had proposed an exploration of 
Methods for more efficient Voice 
peration (including removal from 
r.e department to a separate 
geney > , he never suggested par- 
ig its funds. He stated: 

I have been critical chiefly of the 
act that their sights still are not 
igh enough, which may be due to their 
.jj>:ation within the (State) depart - 

117-119 W. 46 St 
IHRT GREENFIELD, Mg. Dirtctar HY.19 

ment. ... To slash the Voice program 
at just the time when its many friends 
feel it is on the way to getting the 
frog out of its throat would be ex- 
tremely unwise. ... I have found it 
an increasingly skillful and militant 
operation. . . . 

Mr. Stassen's comments were is- 
sued during an exchange with Sec- 
retary Barrett. He cited testi- 
mony by notable military authori- 
ties and others, advocating estab- 
lishment of a separate agency for 
the Voice. Mr. Stassen expressed 
belief that the Voice could obtain 
fivefold its requested sum if it were 
to function as a separate depart- 
ment, and also be freed of the com- 
plications arising from State Dept. 
foreign policy. 

Secretary Barrett, in turn, said 
the Advisory Commission had rec- 
ommended that "on balance" the 
function would best remain within 
the department. He noted that the 
State Dept. has the always cur- 
rent advice of U. S. embassy of- 
ficials abroad and felt the radio 
arm is an integral part of Amer- 
ican foreign policy. He corrected 
Mr. Stassen at one point claiming 
that, while top military authorities 
had urged the program be expand- 
ed, they had not necessarily pro- 
posed removal of the Voice from 
the department. 


Weil-Known Musician, Dies 

LESTER K. LOUCKS. 63, York, 
Pa., brother of Philip G. Loucks, 
former NAB managing director 
and radio attorney, died April 1. 
Mr. Loucks suffered a heart attack 
while in church. He also is the 
brother of Myles Loucks, one-time 
managing director of FM Broad- 
casters Inc., which was absorbed 
into NAB in the middle '40's. 

Mr. Loucks was director of the 
Spring Garden Band, of York, 
which recorded an album of march 
tunes for RCA-Victor last year. 
WSBA York broadcast a special 
memorial program April 1 to Mr. 
Loucks, playing some of the record- 
ings he made. Burial services 
were held in York Thursdav. 


Radio Pioneer, Dies ar 70 

WILLIAM E. BEAKES, 70, for- 
mer president of the Tropical Ra- 
dio Telegraph Co., and a radio pio- 
neer, died in Miami. Fla., March 
30. In 1941, he received the Mar- 
coni Wireless Pioneer Medal of the 
Veteran Wireless Operators Assn. 
for outstanding pioneering in radio 
in the North Atlantic and tropical 

Born in Newburgh, N. Y., Mr. 
Beakes, shortly after 1900 took part 
in the first transmission of radio 
telegraph signals across the North 

Mr. Beakes served on a com- 
munications advisory committee to 
the Defense Communications 
Board. He is survived by his wid- 
ow, Mrs. Mary H. Beakes. 



In rack or console, or in its really port- 
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every purpose. PT6 Series shown is the 
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3 speeds (3 3 j'', 7 5 2". 15") if preferred. 


Lifelike tone quality, low distortion meet 
N.A.B. standards ■ — and at a moderate 
price! PT63 Series shown in rack mount 
also offers three heads to erase, record, 
and ploy back to monitor from the tape 
while recording. 


PT7 accommodates 10';" reels and 
offers 3 heads, positive timing and push- 
button control. PT7 Series shown in com- 
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portable or rack mount. For outstanding 
recording equipment, see the complete 
Magnecord line — PT6, PT63 and PT7. 


Magnecord, Inc., Dept. B-4 

360 N. Michigan Ave., Chicago 1, III. 

Send me latest catalog of Magnecord 


Zone State., 

ROADCASTING • Telecasting 

April 9, 1951 • Page 73 


March 29 Decisions . . . 

Hearings Consolidated 

Capital Radio Enterprises, Sacra- 
mento, Calif. — Consolidated for hearing 
application of Capitol Radio Enterprises 
for CP for new AM station on 1380 kc 
1 kw D DA with that of Radio Cali- 
fornia, seeking Sacramento station on 
1380 kc 500 w D, on which hearing is 
scheduled for May 2 at Washington. 

Petition Denied 
Charles H. Chamberlain, Bellefon- 
taine, Ohio — By order, denied petition 
requesting leave to amend, reconsider- 
ation, and grant of application for CP 
new AM station on 1390 kc 500 w D, and 
scheduled hearing at Washington on 
May 25. 

March 29 Applications . . . 

AM— 1420 kc 
KGPH Flagstaff, Ariz.— CP to change 
from 1230 kc 1 kw-D 250 w-N to 1420 
kc 1. kw-D 500 w-N and install new 

AM— 1090 kc 
KGRH Fayetteville, Ark.— CP to 
change from 1450 kc 250 w unl. to 1090 
kc 50 kw unl. DA-N and change trans, 

Modification of License 
WFYC Alma, Mich. — Mod. license to 
change name of licensee from Alma 
Bcstg. Co. Inc. to WFYC Inc. 

License for CP 

KNEB Scottsbluff, Neb.— License for 
CP to change frequency, power, hours 
operation and install DA-D-N. 

KNPT Newport, Ore. — License for CP 
to change frequency, increase power, 
install new trans, and DA-N. 

KWIE Kennewick, Wash. — License for 
CP to change frequency, power, install 
new trans, and DA-N etc. 

WARL-FM Arlington, Va. — License 
for CP new FM station. 

WMCR (FM) Kalamazoo, Mich.— Li- 
cense for CP non-commercial educa- 
tional FM station. 

Modification of CP 

WJBY-FM Gadsden, Ala.— Mod. CP 
new FM station for extension of com- 
pletion date. 

WLOK-FM Lima, Ohio— Same. 

WIUC Urbana, 111.— Mod. CP for 
changes in non-commercial educational 
FM station for extension of completion 

WFPL Louisville, Ky.— Same. 

KWEM West Memphis, Ark. — RE- 
TURNED application for mod. license 

fCC actions 

m 9 


CP-construction permit ant.-antenna 

DA-directional antenna D-day 

ERP-effective radiated power N-night 

STL-studio-transmitter link aur.-aural 

synch, amp.-synchronous amplifier vis.-visual 

LS-local sunset 
trans. -transmitter 
unl.-unlimited hours 

STA-special temporary authorization CG-conditional grant 

Grants authorizing new stations, changes in facilities, and transfers 
appear at the end of this department, accompanied by a roundup of new 
station and transfer applications. 

to change hours of operation from 
daytime to specified hours, 5:30 a.m. 
to 7:15 p.m. 

March 30 Decisions . . . 

Extension of Authority 
WIBK Knoxville, Tenn. — Granted ex- 
tension of temporary authority to oper- 
ate WIBK until June 29, and provided 
that WIBK may make application for 
further extension of temporary author- 
ization upon a showing that it is pro- 
ceeding diligently in the prosecution 
of its appeal from the Commission's 
decision of Aug. 11, 1949, denying li- 
cense to operate AM station WIBK and 
construction permit for a new Class B 
FM station. 

March 30 Applications . . . 

AM— 960 kc 
KIMP Mt. Pleasant, Tex.— CP to 
change from 1 kw D to 1 kw-D 500 
w-N DA-N on 960 kc. 

Modification of CP 
WHP Harrisburg, Pa.— Mod. CP 
change frequency, power, etc. for ex- 
tension of completion date. 

KPFA (FM) Berkely, Calif.— Mod. CP 
to change class of station from A to B, 
change frequency, trans, site, studio 
location, ERP etc. 

License Renewal 

Following stations request renewal of 
license: KTIM San Rafael, Calif.; KSCO 

*tst« J 


Custom-Built Equipment 

1121 Vermont Avo., Wash. 5, D. C. 
STorling 3626 



"A reliable service for over 18 gear*" 
For immediate phone 
P. O. Box 7037 Kansas City, Mo. 

Santa Cruz, Calif.; WDWD Dawson, 
Ga.; KNCM Moberly. Mo.; WWOL Buf- 
falo, N. Y.; WABZ Albermarle, N. C; 
WEEB Southern Pines, N. C: WCMW 
Canton, Ohio; WPTW Piqua, Ohio; 
WWSO Springfield, Ohio; WIBG Phila- 
delphia; WEN A Bayamon, P. R.; KLIF 
Oak Cliff, Tex.; KIWW San Antonio, 
Tex.; KTER Terrell, Tex. 

License for CP 

WDAE-FM Tampa, Fla. — License for 
CP new FM station. 

WLEE-FM Richmond, Va.— License 
for CP new FM station. 

WACR Columbus, Miss. — RETURNED 
application for renewal of license. 

K P U G Bellingham, Wash. — RE- 
TURNED application for renewal of 

Clarksdale Bcstg. Co., Clarksdale, 
Miss.— DISMISSED application for CP 
new AM station on 1230 kc 250 w unl. 

April 2 Decisions 

Extension of License 
KQ2XBB Detroit, Mich.— Granted 
temporary extension of license of ex- 
perimental TV station to June 1. 
Modification of CP 
WJPR Greenville, Miss. — Granted 
mod. CP to change trans, location, ant. 
system and type of trans. 


WWWR Russellville, Ala.— Granted 
CP to install new trans. 

WGAL Lancaster, Pa.— Granted CP 
to install new trans.; cond. 

WFYC Alma, Mich. — Granted mod. 
license to change name of licensee to 
WFYC Inc.; cond. 

Following were granted extension of 
completion dates as follows: KOB-TV 
Albuquerque to 7-1-51; WENE Endicott, 
N. Y. to 5-12-51; cond.; WAPO Chat- 
tanooga to 7-4-51; WPTF Raleigh, N. C. 
to 11-1-51; WTTV Bloomington, Ind. 
to 7-1-51; KACE Dallas, Tex. to 12-30- 
51; KJCF Festus, Mo. to 4-25-51; WHP 
Harrisburg, Pa. to 6-2-51; WCAP 
Lowell, Mass. to 6-1-51; WJSW-FM 
Altoona. Pa. to 6-9-51; WLAN-FM Lan- 
caster. Pa. to 10-13-51; WJBY-FM Gads- 
den, Ala. to 10-15-51; WAFM Birming- 
ham, Ala. to 6-15-51; WGAL-FM Lan- 
caster, Pa. to 11-1-51; WIUC Urbana, 
111. to 8-15-51; WFPL Louisville, Ky. to 
6-18-51; WCUM-FM Cumberland, Md. to 
6-13-51, cond.; WEGG Moorefield, W. 
Va. to 1-1-52; WGBS-FM Miami, Fla. 
to 7-12-51. 

WCHV Charlottesville, Va.— Granted 
license for move of aux. trans, to 
present location of main trans. 1240 kc 
250 w for aux. purposes only. 

KFXD Nampa, Ida. — Granted license 
for installation new trans, and changes 
in trans, equipment. 

Fort Bend Bcstg. Co., Rosenberg, Tex. 
— Granted license new remote pickup 

Northeast Iowa Radio Corp., Oelwein, 
Iowa— Same KA-7319. 

Donald C. Treloar, Kalispell, Mont. — 

Same KA-8341. 

KSON San Diego, Calif.— Granted CP 
to install new vertical ant. and ground 

WHJC Matewan, W. Va.— Granted 
mod. CP for approval of ant. trans, 
and studio location. 

William N. Greer, St. Thomas, V. I.— 
Granted CP's and licenses new remote 
pickups KA-8565, KA-8566. 

KBIS Bakersfield, Calif.— Granted li- 
cense new AM station 970 kc 1 kw 
DA-2 unl.; cond. 

WAAA Winston Salem, N. C— 

Granted license new AM station 980 kj 
1 kw D. 

WEVC Evansville, Ind.— Granted IjI 
cense new noncommercial educatiom J 
FM station; 91.5 mc. 1.9 kw 106 ft. am] 

WKYC Paducah, Ky. — Granted licens 
for change in existing FM statio 
93.3 mc 31 kw 380 ft. ant. 

Hildreth & Rogers Co., Lawrenci 
Mass.— Granted CP for new FM ST:, 
station KCB-44. 

WLAP-FM Lexington, Ky.— Grante 
license new FM station Ch. 233 (94. 
mc) 3.5 kw ant. 320 ft. 

WJBC-FM Bloomington, 111. — Grante 
license new FM station Ch. 268 (101. 
mc) 15.5 kw ant. 425 ft. 

KFCA Phoenix, Ariz. — Granted li 
cense new noncommercial educationa 
FM station Ch. 203 (88.5 mc) 10 w. 

WBEJ Elizabethton, Tenn.— Grante 
liicense for change in trans, locatior 

Mount Mitchell Bcstrs. Inc., Cling 
man's Peak, N. C— Granted CP's fo 
new remote pickups KID-444, KID-44E 

Crosley Bcstg. Corp., Cincinnati, Ohi< 
— Granted mod. license to change fre 
quencies to 1606, 2074, 2102, 2758 kc fo 

By Comr. Robert F. Jones 
WJVA South Bend, Ind. — On Com 

mission's own motion, hearing con 
tinued in proceeding upon applicatioi 
of WJVA from April 12 to May 1 a 
South Bend. 

Sky Way Bcstg. Corp., Columbus 
Ohio — Granted petition for extension o 
time to April 9 in which to file replj 
brief to general counsel's exceptions tc 
initial decision issued in proceeding 
upon application and that of Stepher 
H. Kovalan, Wellston, Ohio. 

Central Ohio Bcstg. Co., Galion, Ohi< 
— Dismissed as moot petitions of Jan 
16, 23, and March 6, 1950 for leave tc 
amend application since materials un- 
der consideration were inadequate a: 
filed; petition to amend so as to reduce 
power at night from 1 kw to 500 w war 
accepted on 3/16/51, thereby rendering 
the material under consideration at 

By Examiner J. D. Bond 
Circle Bcstg. Corp., Hollywood, Fla.— 

Granted petition for continuance oi 
hearing from April 3 to May 23 in 
Washington in proceeding upon appli- 

By Examiner Basil P. Cooper 

WISE Asheville, N. C— Granted mo- 
tion for leave to amend application tc 
change from 1230 kc 250 w unl. to 
1310 kc 5 kw-D 1 kw-N in lieu of 680 
kc 1 kw unl. as originally requested. 
Application, as amended, was removed 
from hearing docket. 

By Examiner Leo Resnick 

WINS New York — It appearing that 
it would be to mutual advantage of ap- 
plicant, hearing examiner and Commis- 
sion counsel to continue the hearing 
upon application of WINS for extension 
of completion date, ordered that hear- 
ing be continued from April 16 to April 
30. 1951 in Washington. 

KLOK San Jose, Calif. — Granted peti- 
tion for advancement of hearing from 
April 30 to April 23, 1951, in Washing- 
ton, in proceeding upon its application 
for CP and that of KCBQ San Diego, 
Calif., for mod. license. 

Hawthorn Bcstg. Co., St. Louis, Mo. — 
Dismissed as moot petition for con- 
tinuance of hearing, presently sched- 
uled to commence on April 3, in pro- 
ceeding upon application and that of 
Hirsch Communication Engineering 
Corp., Sparta, 111. 

By Examiner Fanney N. Litvin 

WCOC Meridian, Miss. — Granted pe- 

PT6-JA portable 
r recorder and amplifier shown 
• offer unmatched fidelity and 
I flexibility at moderate price. 
Write MAGNECORD, Inc. 

360 N. Michigan Ave,, Chicago 1, Illinois 


Page 74 • April 9, 1951 

BROADCASTING • Telecasting 



Executive Offices 

National Press Building 
Offices and Laboratories 

1339 Wisconsin Ave., N. W. 
Washington, D. C. ADams 2414 

Member AFCCE* 

906 National Press Building 
Washington 4, D. C. District 1205 
Aptos, California Aptos 5532 

Member AFCCE* 

A US-year background 
— Established 1926 — 


Upper Montclair, N. J. 
MOntclair 3-3000 
Laboratories Great Notch, N. J. 


501-514 Munsey Bldg.— STerling 0111 
Washington 4, D. C. 

Member AFCCE* 

Commercial Radio Equip. Co. 

Everett L. Dillard, Gen. Mgr. 


P. O. BOX 7037 JACKSON 5302 

Craven, Lohnes & Culver 



Member AFCCE* 

- - 




Member AFCCE' 


Formerly Colton t Foss, Inc. 

927 15th St., N. W. REpublic 3683 

A. D. RING & CO. 

26 Years' Experience in Radio 



Member AFCCE* 

Mcintosh & Inglis 

710 14th St., N.W.— Metropolitan 4477 

Member AFCCE* 


1519 Connecticut Avenue 

Member AFCCE* 



Member AFCCE* 

There is no substitute for experience 


982 NATL. PRESS BLDG. NA. 3373 

Member AFCCE * 



1422 F St., N. W. 

Kellogg Bldg. 

Washington, D. C. 

REpublic 3984 




1302 18TH ST., N. W. HUDSON 9000 

Member AFCCE* 


1100 W. ABRAM ST. AR 4-8721 




1052 Warner Bldg. 
Washington 4, D. C. 

National 7757 


1605 Connecticut Ave. 

Dallas, Texas 
1723 Wood St. 

Seattle, Wash. 
4742 W. Ruffner 

Member AFCCE* 


JUSTIN 6108 


1011 New Hampshire Ave. 
Republic 6646 
Washington, D. C. 


- "Registered Professional Engineer" 

20 13th St., N. W. EX. 8073 

Washington 5, D. C. 


Radio Engineering Consultant 
Executive 5851 1833 M STREET, N. W. 
Executive 1230 WASHINGTON 6, D. C. 

on requesting acceptance by Com- 
ssion of its untimely-filed appearance 
proceeding upon application of 
.CN Blytheville, Ark. 

By Examiner J. D. Cunningham 
J rairie Bcstg. Co., Inc., Beaver Dam, 
s. — Granted petition for continuance 

hearing from April 2 to May 3 in 

shington in proceeding upon its ap- 


By the Secretary 
n the matter of a new policy on 
nsing of relay stations in the In- 
; trial and Land Transportation Radio 
vices, Rules Parts 11 and 16, respec- 
2ly. Ordered that time for filing 
ly comments or briefs in this pro- 

OADCASTING • Telecasting 

ceeding be extended from April 2 to 
April 16. 

By Examiner Jack P. Blume 

KFAB Bcstg. Co., Omaha, Neb. — 
Granted petition for extension of time 
to April 16 in which to file an opposi- 
tion to motion of KXLA Pasadena, 
Calif., for leave to amend and hold 
record open in proceeding upon appli- 
cation of KXLA for mod. license and 
in re order to show cause directed 
against KXLA. 

April 2 Applications . . . 


Modification of License 

KCSJ Pueblo, Calif.— Mod. license to 
change from DA-N to DA-DN on 590 


License Renewal 

Following stations request renewal of 
license: KVSM San Mateo, Calif.; 
WLCR Torrington, Conn.; WCNU Crest- 
view, Fla. (resubmitted); WJVB Jack- 
sonville Beach, Fla.; WJJD Chicago 
(auxj; WPEO Peoria, 111.; WIBC In- 
dianapolis, Ind.; KSWI Council Bluffs, 
Iowa; KIND Independence, Kan.; 



1 Riverside Road — Riverside 7-2153 
Riverside, III. 
(A Chicago suburb) 

WMRP Flint, Mich. (resubmitted); 
WXRA Kenmore, N. Y.; WMAP Mon- 
roe, N. C; WJMO Cleveland, Ohio; 
WBUT Butler, Pa. (resubmitted); 
KHBR Hillsboro, Tex.; KING Seattle, 
Wash. (aux.). 


WMUS Muskegon, Mich. — RETURN- 
ED application for renewal of license. 

WSHB Stillwater, Minn.— Same. 

WRIB Providence, R. I. (aux. only)— 

KCTX Childress, Tex.— Same. 

April 4 Decisions . . . 


By Examiner Jack P. Blume 

KFFA Helena, Ark. — Granted peti- 
tion for indefinite continuance of hear- 
ing, scheduled for April 6, in proceed- 
ing re application for CP to increase 
daytime power, install new trans., etc. 

By Examiner Leo Resnick 

Hawthorn Bcstg. Co., St. Louis, Mo.— 
Granted petition for leave to amend 
application to reflect plans of financing 
the proposed station more adequately, 
to change the site from a definite site 



1 Le Fevre Lane, New Rochelle, N. Y. 
New Rochelle 6-1620 

to a "to be determined" basis, to cor- 
rect an error in its original application 

April 4 Applications . . . 


AM— 630 kc 

Aurora Bcstrs. Inc., Juneau, Alaska 
—CP for new AM station on 630 kc 1 
kw unl. AMENDED to change from 
1 kw unl. to 1 kw-D 500 w-N. 

Modification of License 

KPAS Banning. Calif.— Mod. license 
to change name of licensee from Byron- 
Wood Motors to Byron-Wood Motors 
d/b as Pass Bcstg. Co. 

Extension of SSA 

KOB Albuquerque, N. M. — Extension 
of Special Service Authorization to 
operate on 770 kc 50 kw-D 25 kw-N, 
using trans, authorized under CP. for 
period ending 3 a.m. June 1. 

Modification of CP 

WAYS Charlotte, N. C— Mod. CP to 
increase power, install new DA and 
change trans, location AMENDED to 
(Continued on page 80) 

April 9, 1951 • Page 75 



Payable in advance. Checks and money orders only. 

Situations Wanted, 10tf per word — $1.00 minimum • Help Wanted, 204 per word — $2.00 minimum 
All other classifications 254 per word — $4.00 minimum • Display ads. $12.00 per inch 

No charge for blind box number. Send box replies to 
Broadcasting, 870 National Press Bldg., Washington 4, D. C. 

All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. Broadcasting expressly repudiates 
any liability or responsibility for their custody or return. 

Help Wanted 


Texas ABC station desires aggressive 
commercial manager. Box 158J, 


Experienced man as manager-salesman, 
to assume full charge western Pennsyl- 
vania radio station in city of 30,000, 
Pittsburgh area. Finest and most mod- 
ern equipment. Excellent opportunity 
to qualified person. Box 165J, BROAD- 

Assistant commercial manager. One of 

radio's most successful commercial 
managers expects to retire within the 
next few years. He is looking for an 
assistant whom he can train to succeed 
him. To be considered, you must have 
a successful background of at least five 
years of radio selling in a competitive 
major market, executive ability, high- 
est character references, the desire for 
permanency and the willingness to 
work. An outstanding opportunity 
awaits an outstanding man. In reply, 
give full particulars about your past 
experience, salaries and all other per- 
tinent information. All replies will be 
held in confidence. Box 285J, BROAD- 

Manager wanted for one kilowatt day- 
time station in southern market. $10,000 
investment will buy half interest. Box 


Salesman: Excellent opportunity for 
the right man or woman with sales ex- 
perience for one of New England's ma- 
jor markets. Salary, commission and 
expense account. Write Box 234J, 


Wanted: Experienced radio salesmen 
with proven productivity in one call 
special feature selling. Capable of 
earning ten to fifteen thousand per 
year. Box 248J, BROADCASTING. 

Wanted — Salesman for metropolitan 
market of 200,000. Fulltime CBS affil- 
iate in northeast area. Salary and 
commission. State sales record and 
past radio experience, references. Op- 
portunitv unlimited. Box 274J, BROAD- 

Sales-promotion. Experienced in all 
phases of radio audience building, sta- 
tion promotion, advertising, with ability 
to build local programs that can be 
soM and will produce for the sponsor. 
Advise previous experience, salaries, 
references and salary expected and 
give your success story in detail. Sal- 
ary commensurate with ability. 5 kw 
network station in metropolitan area. 

Salesman with technical training, espe- 
cially equipped for selling tape record- 
ers also experienced with transmitters 
to cover southwest contacting broad- 
cast stations, recording studios, colleges, 
armed services. Box 330J, BROAD- 

Wanted: Top mail pull station in need 
of experienced mail pull salesman. Ex- 
cellent proposition for right man. Write 

Established network station excellent 
southern market needs man who can 
sell. Commission basis. Good income 
to start. No floaters. Desire family 
man with car who will enjoy living in 
communitv 50,000. Send photo and full 
details to Box 352J, BROADCASTING. 

Salesman-announcer, Maryland net- 
work affiliate. Personable experienced 
man to assume sales responsibilities. 
Excellent opportunity, must have abil- 
ity to extend success of established 
station to a new community. Start 
immediately. Write all information, 
references, first letter. Reply Box 354J, 

Salesman for west coast metropolitan 
market. Major network. Good salary. 
Liberal commission. Strong producer 
can earn in five figure bracket. Give 
experience record, references, complete 
data. Our manager in east now for 
interviews. Get application in by wire 

Help Wanted (Cont'd) 

Salesman, independent. Fulltime lead- 
ing station in city of 2500. good market. 
Must have experience, car. $300 per 
month basic and commission. WOHI, 
East Liverpool, Ohio. 


If you're a good announcer with first 
class ticket, you're worth seventy-five 
starting salary to an up-and-coming 
Pennsylvania independent. Give ex- 
perience, full details and disc in first 
reply. Box 90 J, BROADCASTING. 

Experienced announcer, central Illinois, 
250 watter. Give full details, experi- 
ence and salary required. Box 135J, 

Manager wanted immediately, combina- 
tion engineer with emphasis on an- 
nouncing. Immediate opening for man 
with good attitude. Have all corre- 
spondence addressed to Box 186J, 

Announcer for Gulf Coast area, with 
first class license. Send disc, photo, ref- 
erences first letter. Box 216J, BROAD- 

Combination announcer-first class en- 
gineer. Emphasis on announcing. Must 
be total abstainer and Christian of 
clean habits. Start $62.40, 48 hour week. 
AM-FM station in Georgia. Send all 
details first letter. Box 235J, BROAD- 

Topnotch announcers (2). No "has 
beens" or "almost theres." These men 
must be good. News and DJ on hot 
eastern indie. Box 338J, BROADCAST- 

Immediate opening for good announcer 
with first class license. Salary depend- 
ent upon ability. KALT, Atlanta, Texas. 

Experienced announcer with ticket. 
Capable, versatile announcing ability 
required. Salary $250. Phone or wire 
J. B. McNutt, KBUD, Athens, Texas. 

Announcer, single. Send audition disc, 
photo, details. WAND, Canton, Ohio. 

Announcers, news editor duties about 
fifty-fifty for small station developing 
news room. Reasonable salary. Good 
living conditions. WBUY, Lexington, 
N. C. 

Sports announcer. Adept at play-by- 
play. Handle regular nightly sponsored 
sportscast plus some staff work. Good 
base plus talent. Apply in writing 
only, giving full background and ex- 
perience. J. D. Swan, Manager, WCAX, 
Burlington, Vermont. 

Fully experienced all - r o u n d an- 
nouncers, including sports. Good salary 
and permanent job to qualified men. 
Phone for personal interview and audi- 
tion. Manager, WDBC, Escanaba. Mich- 

Immediate opening for good announcer, 
send disc and complete information 
first letter. WDBL, Springfield, Ten- 

Wanted: Announcer-engineer, emphasis 
on announcing. Experience desired 
but not necessary. Rush disc, full 
particulars in 1st letter. WDEC, Ameri- 
cus, Georgia. 

Announcer-engineer, you can earn 
$5.00 to $10.00 per week more with us 
if you have first phone and some an- 
nouncing ability. Excellent working 
and living conditions. WKUL, Cullman, 

Good, solid commercial announcer, 
preferably with independent station 
experience. Permanent position for 
capable man. Send disc, photo, details 
to John Fahnline, Jr., WPIC, Sharon, 

Help Wanted (Cont'd) 

Radio station WSTA located in St. 
Thomas, Virgin Islands, needs, imme- 
diately, two announcers with 1st 
phones. Announcing ability primarily 
important. Ideal climate, beaches. 
$50.00 week to start. Disc, full details 
first letter. 

Announcer-engineer, emphasis on an- 
nouncing. Network affiliate. $65.00 
weekly starting, raise according to abil- 
ity. 36 hour week. Ideal working 
conditions, excellent community. Send 
background, disc, photo to Lee S. 
Bullis, WULA, Eufaula, Alabama. 


Engineer: Chief with construction ex- 
perience to install 1000 watter in New 
York state. Send complete resume of 
age, experience, martial and draft 
status, references, salary requirement. 
Car needed. Box 230J, BROADCAST- 

Eastern New York station wants ex- 
perienced, licensed, engineer-an- 
nouncer. Five day, 40 hour week, ex- 
cellent salary, for man with right 
qualifications. Box 267J, BROADCAST- 

Technician wanted for Virginia net- 
work station. No announcing required, 
no previous experience necessary. First 
class license. Box 271J, BROADCAST- 

Wanted: Engineer. Preferably com- 
bination to work in a small community 
station in Mississippi. Salary depends 
upon ability with position of chief en- 
gineer open. Give full details. Box 

Wanted — engineer, prefer combination 
engineer-announcer. Experience not 
essential. 250 watt middle east network 
affiliate. Box 348J, BROADCASTING. 

Wanted: Combination engineer-an- 
nouncer and salesman. Future for hard 
workers. Box 351J, BROADCASTING. 

Chief engineer, will stand only 2 
watches per week at transmitter. Net- 
work affiliate, located in Virginia. Box 

South Carolina town, 20.000, wants mar- 
ried man with first phone for night 
shift, fifty hours. Combination an- 
nouncer-program director, trial 60 days, 
$300.00 month, thereafter $400.00. Two 
weeks vacation with pay and hospital 
benefits. Reply Box 363J, BROADCAST- 

Chief engineer by May 1. Prefer man 
with announcing experience interested 
permanent, good pay position. Outside 
maintenance police, cab radio. Rush 
complete background, photo, references 
to Manager, KSIB, Creston, Iowa. 

Engineer with announcing capabilities 
not necessarily experienced, needed 
immediately by CBS affiliate. Contact 
Jim Duncan at KSIL, Silver City, 
N. M. 

Wanted: First phone transmitter engi- 
neer. Experience not necessary. No 
announcing. Chief Engineer, WHAN, 
Charleston, S. C. 

Wanted at once, transmitter operator. 
$45.00 for forty (40) hours. Write Lew 
Frye, c/o WLOG, Logan, West Virginia. 

WMTE, Manistee, Michigan now ac- 
cepting applications all departments. 
New station, good pay, good hours. 
Letter and photo, no discs or tapes. 

Engineer, network station. Announcing 
experience helpful, not necessary. 
WSOY, Decatur, Illinois. 

Production-Programming, others 

New Pennsylvania independent needs 
girl for continuity and air work. State 
experience and full details first reply. 
Good salary. Box 91J, BROADCAST- 

Help Wanted (Cont'd) 

Help wanted - female continuity write | 
capable of imaginative copywritir 
who has a good voice for women 
shows. This person wants to join sta 
of network affiliate well establishe 
in splendid community. Give fuj 
particulars including salary require 
ments and when available in first lette 
All replies confidential. Box 242. 

Program director, able to take complel 
charge of program department in 
highly rated regional station. Majc 
market experience and ability to con- 
pete locally with network ratings, ar 
"musts." We expect more and pa 
accordingly, so please don't reply unles 
you have an outstanding success recor 
as program director. If you qualif: 
tell us all about yourself in your fir'; 
letter. Confidential. Box 283J, BROAD 

Wanted: Female continuity writer 500 
watt midwestern network station. Ex 
cellent opportunity, good salary. Sen; 
complete information and salary ex 
pected in first letter to Box 315J 

Continuity: 1000 watt independent nea 
Chicago wants experienced advertisin 
copywriter. Personal interview re 
quired. Box 369J, BROADCASTING. 

Copywriter, male or female. Desir 
initiative person. Send details includ 
ing salary to WBUY, Lexington, N. C 

College educated girl to run copy de 
partment of on-the-ball 250 Mutue 
station near seashore, Marine Corp 
base. Must write original, result get 
ting copy. Airmail copy samples, avail 
ability, salary requirements, full de 
tails. WHIT, New Bern, N. C. 

WOWO, Fort Wayne, needs two gooc 
men, newsman who rewrites and a staf 
man. Talent possibilities. Rush dis 
or come for audition. Mail vital statis 
tics, stations worked, education back 

Experienced news man, rewrite, re 
porting ability desirable. Top void 
essential. Submit background, audi 
tion, tape or disc, photo first letter 
Income commensurate with ability. Al 
inquiries confidential. Reply 411 Boart 
of Trade Building, Indianapolis, In 

Situations Wanted 


In eighteen months increased gross tei 
times with station in 100,000 market 
Ready to move up. Completely ex _ 
perienced all phases radio. Box 67J 

i'J < 

Manager, now general manager highly : 
successful network station in south 1 
western metropolitan market. Presen 
owner selling station. Young and ag 
gressive. Can furnish finest references ifr 
Prefer west or southwest. Will con- 
sider midwest. All replies confidential 

Available Mav 1st. Eieht years sue 
cessful experience station and salef 
management. Prefer established onf, 
station market in midwest with invest-, 
ment possibilities. Draft exempt familv 
man. Full info from Box 337J, BROAD- 


Manager, 26 years actively in field. En^ ~ 
gineering, programming, sales and ad-, I* 
ministration. Presently radio station* 1 
consultant, but now desire permanent 
association. Full details on request 
Contact me during convention at Wal- 
brook 5-3286 Chicago or through Box 

Manager-sales manager, now emp'oyed 
Will produce more sales and profits ir 
competitive market. Would like city 
in south or southwest needing three oi — 
more salesmen. Have the knowhow if « 
you have anything to offer. Box 347J 


Manager or sales manaser. Highly: f 
successful record major and secondary . 
market station operation. Actual ex-™ 
perience several years each depart- 
ments, sales, programming, production 
public and employee relations, both 
new and going stations. Presently em- 
ployed. Your interest held strict con- 
fidence. Box 360J, BROADCASTING. 

General manager, 12 years experience: 
mature, sober, highly successful sales 
background. Assume full responsibility. 
Desire midwest or eastern location. 
Salary nlus nercentage. Box 364J, 


Manager interested in change. Pres- 
ently general manager independent me- 
dium market. 6 years experience all 
phases radio, specialize in selling, pro-j 
gramming, etc. Prefer south. Guar-| 
antee results. For complete story 
write Box 366J, BROADCASTING. 


Situations Wanted 


: ai 

: alesman-sportscaster, 5 years, large 
;ttt ;;nd small market, married, all sports, 
-"-"-i./est, southwest. Box 227J, BROAD- 

J ivewire, sales, promotion, program- 
ling man, seeks radio or TV competi- 
; ve market with opportunities. Prefer 
estern states. Box 255J. BROAD- 
iaj A STING. 

, oinmercial salesman now working ra- 
p;gko, looking for better opportunity. 40 
. ears old. married, non drinker, college 

>aduate, reliable. Address replies to 

- xperienced salesman with plenty of 
"Programming background wishes tough 
■H- filing job when ability will be com- 
pensated accordingly. Need drawing 
- ;count through orientation period. 

hereafter commission only. Single, 
• raft exempt (World War II veteran) 

*e 29. Box 328J, BROADCASTING. 

; easoned salesman, college degree, suc- 
cessful producer, now employed, de- 
\ res change, station reps or TV sales, 


imports wanted year-round. Experi- 
' ; iced AA baseball, midwest basket- 
-V all, football and all staff. National 
. jency, sponsor recommendations. 
V. eteran, 3 children, college. Draft 
;.. < Box 955H, BROADCASTING. 

-4-aseball announcer: One of nations 
;st. Real promoter. Not run of the 
'-Will. Available for radio-TV year- 
>und work. Box 154J, BROADCAST- 

ports announcer presently employed. 

3j years staff, sports experience. Single. 
V efinitely draft exempt. State salary, 
Complete sports setup. Best references, 
r-ox 236 J, BROADCASTING. 

Jfnnouncer - 2 years experience, vet, 
[jL 1 phases, specialty on play-by-play 
id disc shows, can also sell. Box 


— xperienced announcer desires position 
ith foreign American station. Now 
— rnployed, best references. Consider 
,l,iywhere. Complete data. Box 247J, 

''ationally known sports broadcaster 
'ailable immediately. Married, vet- 

1 an, draft free. Best of references, 
personal interview, audition at my ex- 
entiBnse. Box 251J, BROADCASTING. 
ag .;_ 

raft, exempt veteran, 26, 4 years ex- 
•n-i?rience. Presently employed as chief 
;i] [itiouncer at metropolitan station in 
| ew York. Desires permanent position 
progressive station. Box 252J, 


'xperienced staff announcer. College 
■aduate. Radio major. Veteran. Oper- 

i es board. Draft exempt. Young, 
apable. Desires position in east. Box 

Jaseball announcer. Topflight. Ex- 

j:rienced all sports. Veteran. Mar- 

'ed. College grad. References. Box 

'lid 5 years experience special events, 
-°fl?ws, sports play-by-play, staff. Within 
miles New York City. Immediately 
■ailable personal audition. Call New 
Tk Wadsworth 8-1607 or Box 305J, 

>ortscaster, deejay. 13 years radio; 
/ exoerience. Past five years with 
ie of New York City's top indies. 
,.jj-esently free lancing in New York 
' 1 ;p'th own shows. If you want a thor- 
' ghly schooled man with a complete 
3io background including major 
igue play-by-plav baseball, I'm your 
y. Excellent top level references. 
^Jeteran, age 33, married, family, draft 
:empt. S150 minimum plus fees. Box 

?ar round play-by-play announcer. 
-ust have organized baseball. Mar- 
fed. Draft exempt. Veteran. Box 

:perienced announcer-writer. Sixty 
inimum. Specialty new s-classics. 
avel hundred mile area New York 
ty. Available after Anril Twentieth, 

inouncer. Vet, college, seeks first 
sition. FM experience. Travel, east, 

Situations Wanted (Cont'd) 

Sport announcer, experienced play-by- 
play, sport shows. Veteran, married, 
presently employed, wish to advance. 
Top salesman with car. Live discs 
available. Excellent references. Write 
own shows. Available two weeks no- 
tice. Box 311J. BROADCASTING. 

Announcer, continuity writer, vet, 24, 
father, college graduate, available June. 
Year experience excellent small mar- 
ket station. Emphasis announcing, au- 
thoritative news, personable DJ. Fami- 
liar all phases control board operation. 
Prefer Rocky Mountain, southwest. Box 

Combo, three years experience. Now 
chief engineer 250 watter. 28, draft 
exempt. Prefer west coast. What have 
you? Box 313J, BROADCASTING. 

Announcer, 1st phone, 6 years experi- 
ence including play-by-play. Prefer 
northwest. Minimum $80. Box 314J, 

Announcer, three years experience. 
Married, veteran, no floater, knows 
consoles, best references, prefers mid- 
west. Box 316J, BROADCASTING. 

Announcer, DJ and special events man. 
7 years in northeastern radio. Family 
man. Work board and news. Starting 
base $75. Write Box 319J, BROAD- 

Comedy DJ combination, 8 years suc- 
cess. Dependable, married, exempt, em- 
ployed. "The voice that sells." $100. 

Staff man, 4 years experience. Prefers 
position in northeast. Strong on com- 
mercials. Disc available. Box 322J, 

Draft exempt announcer, vet, now em- 
ployed, desires change, two years ex- 
perience, console, news, disc shows, 
baseball play-by-play and live talent 
shows. Pleasant voice, family man, age 
26, steady, progressive. Prefer west or 
midwest, will answer all correspond- 
ence. Tape on request. Box 326J, 

Announcer, first phone, draft exempt, 
family man, disc jockey on southern 
station wants change. Local newspaper 
write-ups, variety show, plus news and 
sports reporting. Prefer north. Box 

Announcer-engineer 10 full years well 
rounded radio experience. Available 
two weeks notice. Presently chief en- 
gineer kilowatt directional. $100 mini- 
mum. 40 hours. Box 333J, BROAD- 

Now employed 50 kw AM-TV outlet. 
Seven years radio. Four years TV ex- 
perience announcing, disc jockeying, 
singing, writing. Desire to settle per- 
manently with combined operation or- 
ganization, or disc jockey opportunity 
with major AM station. Eastern sea- 
board preferred but not necessarily. 
Age 32, married. Disc, picture, resume, 
references on request. Box 335J, 

Two draft exempt family men. Each 
employed four years at one of nations 
leading stations. Combined 13 years 
of thorough experience. Present posi- 
tions good but wish to affiliate with 
progressive station that offers oppor- 
tunity to specialize and build shows to 
make you money. All replies acknowl- 
edged. Box 336J, BROADCASTING. 

All this and draft exempt too. Staff 
announcer, newscaster, news writer, 
continuity writer, console operator and 
DJ available. Four years metropolitan 
newspaper and radio experience. Orig- 
inated local news broadcasts in an area 
of 225 thousand listeners. It sells. 

Announcer, experienced all phases, de- 
sires permanent position where plans 
for the future are possible, can operate 
console, married, draft exempt. Box 

Morning man, 6 years, deep voice, 
draft free, dependable. Prefer south- 
west. Available now. Box 341J, 

Announcer, DJ, music librarian, pro- 
gram director with three years big city 
broadcasting experience desires posi- 
tion in Chicago area. Intimate quality 
plus sock SA in voice in presentation 
of patter and continuity has built ter- 
rific Chicago audience. Change in sta- 
tion programming reason for seeking 
new spot. Can produce results. Single, 
conscientious, reliable worker. Best of 
references available, plus audience 
availability proof. Write Box 344J, 

Situations Wanted (Cont'd) 

Four years experience offered to Cali- 
fornia, Oregon, Washington or other 
western stations who wants a solid disc 
jockey and/or announcer-newsman, or 
program director. Presently employed 
west coast. Box 346J, BROADCAST- 

Experienced in tape recorded remotes. 
Graduate leading Chicago radio school. 
Guitar player. 24, veteran. Will travel. 


Announcer-salesman, limited experi- 
ence. College, draft exempt. All phases 
radio. Control board. Box 350J, 

No frills but facts. Reliable, compe- 
tent, four years experience, draft ex- 
empt staff man available for northeast 
market. Box 367J, BROADCASTING. 
Baseball man. Desire year round work. 
Married, veteran. College. Employed. 


Announcing-newscasting, disc jockey 
shows, control board operation. Sales, 
writer. Married, negro, veteran. Audi- 
tion available. Box 370J, BROADCAST- 

Announcer-newscaster, graduate Radio 
City course. Previously newspaperman, 
platform lecturer. Married, veteran. 
Prefer New York commuting. Disc 
available. Box 371J, BROADCASTING. 
Announcer, experienced, married, draft 
exempt. Disc available. Write c/o Apt. 
2-H, 935 East 163rd Street, New York 
59, N. Y. 

Look here fellows, I'm getting mighty 
tired spending good, hard cash on these 
ads. After listening to my radio I know 
some of you need new, more experi- 
enced deejay-announcers. I'm not des- 
perate, turned down 4 job offers in 
last three weeks, just looking for a 
station in which I can be permanently 
happy. Five years experience in two 
stations, 29 years old, married. Sincere, 
homey, friendly approach that sells. 
Good natured, but not cute. Top 
deejay-commercial announcer, special 
events, listenable news. I won't list 
all my abilities, you wouldn't believe 
me anyway. Full details, recent photos, 
"unrehearsed" audition tape available. 
Call Division 4 6264 any day til 3. 
Tommy Edwards, 1708 West Walnut, 
Milwaukee, Wisconsin . 

Announcer-salesman, 39, family, some 
experience, professionally trained, write 
copy, public speaking instructor. Sober, 
reliable, cooperative, draft exempt. Now 
in sales. Charles Freeman, phone 2- 
5847, 3412 Bolivar, Alton, Illinois. 
Made out great in east. This dope had 
to come to Hollywood and starve like 
the rest of them. Anyway here goes 
again. Young vet., 3 years experience 
deejay. Appreciate southern California 
offer. Somebody please! I'm hungry. 
Eddie Lambert, P. O. Box 16551, Holly- 
wood 38, California. 

Draft exempt top newscaster and com- 
mercial man. Slight British accent. 
Address Henry Thieme, 12B, Hospital 
Hill, Kansas City, Missouri, Vic tor 8215. 


Chief engineer, twenty years experience 
including construction three stations. 
Phone first, permanent. Salary, hours 
first contact. Box 361J, BROADCAST- 

Engineer, 3 years transmitter, remotes, 
tape recorders. Box 375J, BROAD- 

Single veteran, 27, desires employment 
Arizona or New Mexico. Preferably 
transmitter. Available Mav 1. All 
replies considered. Howard Smith, 3617 
Farnam, Omaha, Nebraska. 

Available, radiotelephone first and sec- 
ond class operators 250 watt. FM ex- 
perience, desire positions in Indiana or 
midwest. Write details, salary, etc., 
Indianapolis Electronic School, 312 E. 
Washington Street, Indianapolis, Indi- 

Production-Programming, others 

Farm director: Desires change to larger 
market. Good voice, draft exempt. 
Usual notice. Box 323J, BROADCAST- 

Professional home economist desires 
position as women's director with ac- 
tive, established station. One year 
behind mike. Excellent home eco- 
nomics and teaching background. Thor- 
ough knowledge of radio. Prefer mid- 
west. Best references. Disc and photo 
on request. Box 204J, BROADCAST- 

(Continued on next page) 


The complete inventory of new broadcast 
speech, antenna, and transmitter units and 
components from Raytheon Manufac- 
turing Company, Waltham, Massachu- 
setts, has been purchased by ELEC- 
Louisville, Kentucky. 

Immediate delivery is offered on these 
standard Raytheon finished products, all 
brand new, in original pack, and FOB 



6 RR-30 three channel remote 

amplifiers $350.00 
24 RR-10 single channel remote 

amplifiers 121.00 
32 RZ-10 four-channel pre-am- 

plifier assembly 365.00 
15 RM-10 10 -watt monitoring 

amplifier 190.00 

47 RP-1'0 program amplifiers 190.00 

10 RPL-10 line amplifiers 210.00 
21 RFP-10 switch and fuse 

panel assembly 50.00 


21 RT-1000 1 kw antenna tun- 
ing units 310.50 

15 RLC-10H housed tower 

lighting chokes 145.00 

12 RLC-10 tower lighting 

chokes, unhoused 60.00 

42 RCM-10 vacuum tube cur- 
rent meter kit, less meter 27.00 

Components and complete units for the 
Raytheon 250-1 kw-5 kw-10 kw AM-FM 
transmitters and phasing equipment will 
be available in limited numbers after re- 
moval from Raytheon warehouse to 
TION shops at Lincoln, Nebraska. Other 
Raytheon, RCA, Western Electric, Collins, 
Gates material on hand. 

TION, owned by Steve Cisler (WKYW) 
and Howard SHUMAN (KLMS) spe- 
cializes in new and used broadcasting 
equipment of all makes. 

Stations consolidating operations, chang- 
ing power, deleting equipment will find 
this firm interested in bidding on all 
material on cash or trade basis. 


Steve Cisler Howard Shuman 
431 W. Jefferson St. 130 N.. 16th St. 

Louisville, Kentucky Lincoln, Nebraska 
Clay 4811 2-7579 


Situation Wanted (Cont'd) 

Program - news director, announcer: 
Twelve years background all phases: 
Excellent musical background, good 
commercial voice. Family man, $80.00 
minimum. Disc, photo, references avail- 
able. Box 308J, BROADCASTING. 

PD. Successful experience record. Can 
supervise all production departments. 
Personal interview in NY region. Box 

Program director with two years ex- 
perience available two weeks' notice. 
27, university, vet, family. Interested? 

Program director: Desires change. Draft 
exempt. Net and independent experi- 
ence. Top morning man, hillbilly, 
sports. Versatile, producer. Usual no- 
tice. Box 324J. BROADCASTING. 

News writer, 6 years experience news, 
sports, continuity, some announcing, 
presently employed, college, veteran. 

Draft exempt veteran, age 29, is look- 
ing for program director job in local or 
regional station. Background includes 
6 years network production, announcing 
and programming, independent free 
lance production. Also selling experi- 
ence with local station. Looking for 
permanent job. No floater nor boozer. 

Programming, production, public rela- 
tions, experienced all phases station 
operation, including selling. Prefer in- 
dependent station or affiliate emphasiz- 
ing strong local programming. Now 
program director at 1000 watt inde- 
pendent in large metropolitan market 
but want change. Can be available by 
May 1st. Box 374J, BROADCASTING. 

Good commercials, topnotch continuity, 
veteran, married, 25. experienced col- 
lege 5 kw station, editor college maga- 
zine, trained announcing techniques, 
wants radio or TV writing job with 
chance to work into production, avail- 
able after June graduation, Alvin C. 
Croft. 917 Sunset Lane, East Lansing, 



Syracuse University graduate, experi- 
enced, seasoned salesman, desires posi- 
tion TV sales. Box 359J, BROAD- 

For Sale 


Successful 1 kw daytimer and class B 
FM in large eastern metropolitan mar- 
ket. Gross '49 and '50 over $200,000. 
Principals only. Box 205J, BROAD- 

For sale: 1000 watt, fulltime, AM sta- 
tion. Network affiliate, in industrial 
New England city. Box 226J, BROAD- 

Equipment etc. 

GE 3 kw FM transmitter and monitor. 

Have new guyed radio towers complete 
with #10 bare copper ground wire. 
Write Box 162J, BROADCASTING. 

Situation Wanted (Cont'd) 

Best offer takes 3 kw Federal FM 
transmitter, Andrew 4 bay side mount- 
ing antenna with 280 feet l 5 / 8 inch cable, 
hangers, etc. Box 136J, BROADCAST- 

RCA 3 kw FM and GE 3 kw FM trans- 
mitters, two GE BM-1A station moni- 
tors, 2 bay GE antenna. Make offer. 

For sale: Model 6N Presto instantane- 
: ous recorder with microscope. Like 
new. $500.00. Box 327J, BROADCAST- 

RCA MI-11900 recording attachment 
complete, also MI-4928 microscope. 
Both items in new condition. Contact 
General Manager, WEOL, Elyria, Ohio. 

Two RCA Universal pickup kits MI- 
4875-G, two filters, switches, arms, 
heads and mounting plates. Plus one 
spare head. All are in excellent condi- 
tion. Cost $350.00. first $200.00 takes 
them. WHYN, Holyoke, Mass. 

For sale: Equipment, complete set 
tower lights (4) and flashing beacon 
Hughey-Phillips, $200.00. Gates tuning 
unit model 21A less meter, $100.00. 
Westinghouse tower flasher unit $40.00. 
2-Pickering 16 inch transcription arms 
complete with heads, $15.00 each. Brush 
tape recorder model BK-401, $65.00 
8 ft. rack open end, $12.00. In good 
condition. Contact J. Eric Williams, 
Radio Station WGAT, 250 Genesse St., 
Utica, N. Y. 

Wanted to Buy 


Experienced manager desires to pur- 
chase or invest in to personally man- 
age a radio station in midwest area. 
Write Box 184J, BROADCASTING. 

Equipment etc. 

Wanted in good condition: General Ra- 
dio 1170-A FM frequency monitor; 
Esterline-Angus one milliampere re- 
cording meter, preferably with Tele- 
chron motor. Box 296J, BROADCAST- 

Will pay cash for good used equipment 
for 250 watt installation. Everything 
from tower to studio. Gadsden Radio 
Company, P. O. Box 937, Gadsden, 


$300,000 purchase money by successful 
metropolitan S-A-L-E-S radio execu- 
tive. Principals: Box 365J, BROAD- 

Help Wanted 


Major network station 
needs topflight morning 
man. Excellent base plus 
talent. Send audition and 
complete background to 

Our Three Office* 

Will Be Represented At The 

NARTB Convention -Chicago 

Suite 1300-1301-1301A Hotel Stevens will be headquarters for our 
three offices during the NARTB Convention in Chicago April 15-19. 

There is increased activity at this time so be sure and see us next 
week if you are interested in expanding or selling your radio interests. 




Harold R. Murphy Ray V. Hamilton 

235 Montgomery St. 

James W. Blackburn 
Washington Bide. 

360 N. Mich. Ave. 

Sterling 4341-2 

Randolph 6-4550 

Exbrook 2-5672 

Situation Wanted (Cont'd) 



We have a good sales staff making 
money for themselves and us. We 
are seeking more sales under direction 
of a proven, capable sales manager. 
Experienced and happy staff success- 
fully operating 1000 watt fulltime sta- 
tion in Midwest market of 135,000. 

You need a proven successful sales or 
sales manager background. Personal 
meeting with general manager-owner 
at N.A.B. Convention important. 


360 N. Michigan, Chicago — 

Situations Wanted 

Production-Programming, others 


Versatile ad man with five years experience 
... as art director, layout man, copywriter, 
production manager, time buyer ... in retail 
credit chain, general advertising agency, ra- 
dio and TV mail order agency ... on 
printed, outdoor and broadcasting media. Em- 
ployed. Ready for immediate move up the 
ladder. Box 353J, BROADCASTING. 


31 months in present station in 
programming and sales. Play-by- 
play, news, special events. Ex- 
cellent references from general 
manager of this local in N. Y. 
area. Desire move back to pro- 
gram director in regional or in pro- 
gram-announcing capacity. B.F.A. 
Married. Good draft status. Will- 
ing to relocate anywhere if oppor- 
tunity is good. Box 373J, BROAD- 

For Sale 

Equipment etc. 

Available — for immediate shipment- 
new and used Wincharger guyed tow- 
ers — will sell erected — can supply 
ground wire. Contact one of the fol- 
lowing. Look us up at the NAB: 

Warren Cozzens. 720 Main St., Evanston, 
Illinois. Phone: Davis 8-4800. 

Henry Geist, 60 East 42nd St., New York 
17. Phone: Murray Hill 7-1550. 

W. E. Taylor. Signal Mountain 
Chattanooga. Tenn. Phone: 88-2428 

Wanted to Buy 

Equipment etc. 


Old Sons of the Pioneers 

records or transcriptions 


P. O. Box 541, Sharon, Pa. 




531 5. W. 12th PORTLAND, OREGON 


State Dept. Official Die 

FUNERAL services were hel 
April 1 for William O. Player Jr. 
44, special aide to Edward W. Bar 
rett, Assistant Secretary of Stat* 
for Public Affairs, who died of ; 
heart ailment March 30 while con 
ferring with his deputy assistant 
Joseph M. Sitrick. 

Mr. Player, a former newspaper 
man, handled many important as 
signments for the department's for j 
eign information program and was j 
particularly active in recent month; < 
in connection with the U. S. "Cam j 
paign of Truth" and expanding 
Voice of America activities. 

A native of Greensboro, N. C. 
Mr. Player was associated in repor- 
torial capacities with the Columbia 
(S. C.) Record, Birmingham Post 
Baltimore Sun and New York Post. 
He served as Washington corre- 
spondent for the latter newspapei 
from 1942 to 1949, when he was 
appointed foreign affairs specialist 
for the State Dept. He is survived; 
by his widow, Nell; a son, William: 
Player III, and a sister, Ann. 


Corp.'s board of directors has declared 
a quarterly dividend of 25 cents per 
share on 1,935,187 common stock shares 
outstanding, payable April 16 to stock- 
holders of record April 5. 


Partners and friends of long standing wish to purchase a fulltime 
network affiliate now in the black, outside of a primary market and 
in a pleasant community in which to live. 

Cash available to $20,000. Balance to be financed. We have 
another going business (established 1Q36) with excellent bank and 
commercial references. 

Will consider anything from Denver east meeting above condi- 
tions. Please furnish such information as you feel will be of interest 
so personal contact may be arranged. We will deal direct or 
through your broker. 



Advertising Tax? 

(Continued from page 19) 

l^a. heavy dip in advertising expendi- 
tures. They included: 

1. Discontinuance of advertising 
jif some types of products for what 
t calls "the duration." 

2. Reduction in the quantity of 
advertising by others. 

3. Shift to direct advertising by 
;nail or handbill "in case the tax 
);ould not be made to apply to these 
:ypes of advertising." 

According to these tax experts, 
'f the "heavy tax had no effect on 
he volume of advertising or the 
nices charged, the yield from a 20 
o 25% tax would be well over $1 

On the other hand, the writers 
■f the recommendation opined, if 
he taxation succeeded in reducing 
.dvertising volume, probably the 
ollowing factors would occur: 

1. Lowering of the estimated 
ax revenue. 

2. Reduction in demand for goods 
.nd materials going into advertis- 


" 3. Cut in stimulus by advertising 
i o cause people to buy. 
':. It continued: "To the extent ad- 
. - ertising media reduced their rates 
itii nd absorbed part of the excise 
1 3 ax, their net income would also be 
educed and hence the revenue 
IB iom the income tax would be re- 

Staff Reasoning 

The staff further conjectured 
! |hat a reduction of advertisers' 
*f Profits and of income tax revenue 
*ould follow a cut in sales result- 
ing from the reduction of adver- 
ising volume. Thus, the staff en- 
isions a subsequent cutback in 
nflationary pressures and an 
ncrease in consumer saving. 
In an afterthought assault on 
dvertiser budgeting, the commit- 
■ee researchers asserted: 

It is even conceivable that the 
pot ield from other taxes might also be 
i ncreased, especially if the tax on 
iisji dvertising resulted in reduced ex- 
enditures for 'good will' adver- 
tising more or less deliberately 
ngaged in to avoid excess profits 
nd corporation income taxes." 
<M Sen. Joseph C. O'Mahoney 
sfjD-Wyo.) is chairman of the joint 
ommittee. In a preface to the 
•'Report, he said he wanted it clearly 
'nderstood that neither the com- 
littee nor any individual member 
jj; "in any way committed" to the 
taff's views. 

Questioned about the staff mem- 
ers who wrote the supplemental 
n the ad tax, John W. Lehman, 
immittee clerk, said no specific 

lie Nation's Richest Farm Market 

jrvey average of 50.8% tuned 
ery hour to good listening. 


individual compiled the informa- 
tion, but that it had been a joint 
project under the direction of Dr. 
Theodore J. Kreps, staff director. 

The full committee staff is listed 
as: Dr. Kreps, Mr. Lehman, As- 
sociate Staff Director Grover W. 
Ensley; Fred E. Berquist, econ- 
omist for the minority; James W. 
Knowles and William H. Moore, 
economists; Elizabeth Magill, re- 
search assistant; Marian T. Tracy, 
assistant clerk. 

Fro m Sen. William Benton 
(D-Conn.), meanwhile, came a call 
for a "national crusade against 
inflation" via "every medium of 
communication," including televi- 
sion, radio, and other media. Sen. 
Benton would have the media set 
up a national committee to drama- 
tize the "critical nature of our cur- 
rent financial situation." 

Coincident with these develop- 
ments, Treasury Secretary John W. 
Snyder told the House Ways & 
Means Committee that the admin- 
istration would not seek the $6.5 
billion revenue as an addition 
to the $10 billion it currently wants 
from Congress. Thus, as the tax 
proposals now stand, the adminis- 
tration's recommended boost in 
radio-TV set excises on the manu- 
facturer level apparently still stick. 


Trendex Studies TV Homes 

INDICATIONS that radio already 
has suffered the most serious ef- 
fects of TV competition and is back 
on the road to a new normalcy of 
set usage come from results of a 
study, "Survey X," released by 
Trendex Inc. 

The survey revealed that evening 
radio use is 20% higher in homes 
which have had TV for two years 
or more than for homes in which 
the video receiver is less than a 
year old. Also, the study showed 
that TV set use is 11% lower in 
homes which have had TV for two 
years or more than in TV homes of 
a year or less standing. 

"In the television home," Trendex 
noted, "a higher percentage of ra- 
dio listening was found during the 
morning hours than in the radio 
only homes; this would seem to 
lend substance to the theory, held 
by many, that it was the radio 
enthusiast who purchased the first 
television sets." 

Considering the use of various 
sets in multi-set homes, the survey 
reported that in TV homes with 
both television and radio sets op- 
erating, 32.1% of the radios in use 
were in the kitchen during the 
6-10 p.m. period, while in radio- 
only homes for the same period, 
53.8% of the radio sets in use were 
in the living room and only 17.4% 
in the kitchen. Multiple set usage 
was found to be highest in the 
evening hours and not in the late 
afternoon when juvenile programs 
predominate, as had been assumed. 

The survey utilized the telephone 
coincidental interview method and 
was based on some 5,000 contacts. 

April 15-19: NARTB 29th Annual Con- 
vention, Hotel Stevens, Chicago. 
April 16: Mobilization Conference, 

Eighth Street Theatre, Chicago. 
April 16-18: Engineering Conference, 

Hotel Stevens, Chicago. 
April 16-19: Management Conference, 

Hotel Stevens, Chicago. 

April 9: McFarland Bill (S 658) hear- 
ings resume. Room 1334, New House 
Office Bldg., 10 a.m., Washington, 
D. C. 

April 10: House Un-American Activities 
Committee Entertainment Probe, Old 
House Office Bldg., Washington, D. C. 

April 11: Brand Names Day 1951. Hotel 
Commodore, New York. 

April 11-13: AIEE Southern District 
Meeting, Miami Beach, Fla. 

April 14: Fifth Annual Spring Tech- 
nical Conference, Cincinnati Section 
of IRE, Engineering Society Head- 
quarters, Cincinnati. 

April 14-18: Financial Public Relations 
Assn., Midyear Meeting, Dallas, Tex. 

April 16-18: USA National Committee 
of the International Scientific Radio 
Union and Professional Group on An- 
tennas and Wave Propagation of the 
IRE, National Bureau of Standards, 
Washington, D. C. 

April 19-21: AAAA 33d Annual Meet- 
ing, Greenbrier, White Sulphur 
Springs, W. Va, 

April 19-21 : Armed Forces Communica- 
tions Assn. Convention, Drake Hotel, 

April 20: American Society of News- 
paper Editors Radio-TV Forum. ASNE 
Convention, 3:30 p.m., Hotel Statler, 
Washington, D. C. 


Brophy Tells Hill Group 

IMPORTANCE of advertising in 
a defense economy was stressed 
by Thomas D'A. Brophy, chairman 
of the board, Kenyon & Eckhardt 
Inc., on behalf of the American 
Assn. of Advertising Agencies, on 
Capitol Hill last week. 

Mr. Brophy emphasized that ad- 
vertising has the chief role of 
moving goods and making possible 
an expanded economy, since "ad- 
vertising is the counterpart in dis- 
tribution of the machine in produc- 
tion." His statements were con- 
tained in testimony delivered be- 
fore the House Post Office Com- 
mittee in opposition to a bill (HR 
2982) to readjust postal rates. 

NARTB Presidency 

(Continued from page 18) 

association's affairs will be evident 
immediately to hundreds of broad- 
casters throughout the nation, most 
of whom know him personally and all 
of whom are familiar with his great 
contributions to American radio. An 
outstanding leader in his own com- 
munity, and nationally in the profes- 
sion to which he has devoted 24 years, 
Mr. Fellows assumes the NARTB post 
thoroughly experienced in all phases 
of broadcasting. 

Speaking of the appointment, 
Judge Miller said: 

I have worked with Harold Fellows 
over the years and am well acquaint- 
ed with his great capacities for lead- 
ership and his thorough knowledge of 
the broadcasting profession. I have 
seen the high regard in which he is 
held not only by his fellow broad- 
casters, but by leading citizens of 
Massachusetts, where he has given 
unstintingly to civic projects. It is 
not difficult therefore to predict that 
he will contribute much to the na- 
tion's broadcasters as NARTB's pres- 
ident. I look forward to a pleasant 
and productive association with him. 

Selection Group 

Members of the presidential sec- 
tion group, selected at the Febru- 
ary board meeting, were in addition 
to Mr. Strouse: James D. Shouse, 
WLW Cincinnati; William A. Fay, 
WHAM Rochester; Robert D. 
Swezey, WDSU New Orleans; 
Patt McDonald, WHHM Memphis; 
Allen M. Woodall, WDAK Colum- 
bus, Ga.; William B. Quarton, 
WMT Cedar Rapids, la.; Harry 
R. Spence, KXRO Aberdeen, Wash. 

Members of the TV manager se- 
lection committee, besides Mr. Stor- 
er, are Harry Bannister, WWJ-TV 
Detroit; Paul Raibourn, KTLA 
(TV) Los Angeles; Clair R. McCol- 
lough, WGAL-TV Lancaster, Pa. 

Mr. Fellows will be the 16th 
president of the association and 
fourth to fill the post on a fulltime, 
paid basis. Preceding Judge Mil- 
ler in the presidency in recent 
years were J. Harold Ryan, Fort 
Industry Co., a 1944-45 interim 
president who was drafted for the 
post while a permanent appointee 
was sought, and Neville Miller, now 
a Washington attorney, 1938-44. 
Judge Miller became president Oct. 
1, 1945, coming from the Federal 

,■: :■ ■ ■ ■ ■ ■ . '.■ ■ " '■ 

50,000 WATTS 




|!Jl ROADCASTING • Telecasting 

April 9, 1951 • Page 79 

FCC Actions 

(Continued from page 75) 
Applications Cont.: 

change power from 5 kw unl. to 5 kw- 
D 1 kw-N, change trans, location and 
DA system. 

KVMA Magnolia, Ark. — RETURNED 
application for CP to change from 1 kw 
to 5 kw and install new trans, etc.